MEERA KOTHAND

ONE-PAGE
CONTENT
STRATEGY
WORKSHEET

FORMULATE YOUR BLOG

CONTENT PLAN FROM
SCRATCH
YOUR ONE-PAGE CONTENT STRATEGY GUIDE
Primary Content Format What channel will you use to promote your
content?

Secondary Content Fomat Pinterest

Twitter
How will you get them to go from stranger > reader (Channels have to exist outside your blog)
LinkedIn
eg. G!st post " Instagram
Ads
Email List
Republishing
Influencer Outreach
Others:

How will you get them to go from Reader > Subscriber What content performs best for you?

C"#nt up$a%s? Exit in#nt p&-ups? Length:

Type of post: H' (, List ba)d…

Visual Marketing: What *pe + pin ima, ,ts most -ares?

How will you use to get them to go from Subscriber > Engaged Subscriber?
Headline Types:
Nu.ure )/en0? u1xpec#d fr2b3?

Which formula set(s) will you use to repurpose your

content?

Blog post > Y45be vi%o

Email > Medium

How will you get them to go from Engaged Subscriber > Brand Advocate

Trip6re?

MEERA KOTHAND
MEERA KOTHAND
REPURPOSING FORMULA SETS

1. Blog post → Youtube video 20. Personal Swipe Files → Blog Posts/ Opt-in Freebies
2. Blog post → Live Stream 21. Testimonials or Success Stories → Case Study
3. Blog post → Infographic 22. Testimonials or Success Stories → Video
4. Blog Post → Google+ or Facebook Long Form Post
5. Blog Post → Ebook
6. Blog Post → Email Course
7. Blog Post → Podcast
8. Blog Post → Forum Answers (Reddit, Quora)
9. Blog Post Quotes → Social Media Quote Post
10. Email → Youtube Video
11. Email → Blogpost
12. Live Stream → Youtube Video
13. Presentation → Webinar
14. Presentation → Youtube video
15. Presentation → SlideShares
16. Presentation → Infographic
17. Infographic → Social Media Picture Post
18. Video → Podcast
19. Podcast → Video

MEERA KOTHAND
Interested in diving deeper?

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