School Cagayan National High School – Senior High School Grade Level GRADE 11-12 (ABM)

Teacher BABYLYN T. IMPERIO Subject PRINCIPLES OF MARKETING

DAILY LESSON LOG Date NOVEMBER 5-9, 2018 Quarter SECOND SEMESTER
WEEK 01 Day 1 Day 2 Day 3 Day 4
I. OBJECTIVES
A. Content Standard The learner demonstrates an The learner demonstrates an The learner demonstrates an The learner demonstrates an
understanding of marketing understanding of marketing understanding of marketing understanding of marketing principles,
principles, goals and traditional and principles, goals and traditional and principles, goals and traditional and goals and traditional and contemporary
contemporary approaches to contemporary approaches to contemporary approaches to approaches to marketing
marketing marketing marketing

B. Performance Standard The learners shall be able to plot The learners shall be able to plot The learners shall be able to plot The learners shall be able to plot
marketing goals and approaches for marketing goals and approaches for marketing goals and approaches for marketing goals and approaches for
product or service product or service product or service product or service

C. Learning The learners…. The learners…. The learners…. The learners….

Competency/Objectives
Write the LC code for each.
The learners…
1. define and understand marketing 1. define and understand marketing 1. define and understand marketing 1. define and understand marketing
ABM_PM11-Ia-b-1 2. describe the traditional 2. describe the traditional 2. describe the traditional approaches
2. describe the traditional approaches approaches to marketing approaches to marketing to marketing
to marketing 3. discuss the goals of marketing 3. discuss the goals of marketing 3. discuss the goals of marketing
ABM_PM11-Ia-b-2 4. identify and explain contemporary 4. identify and explain contemporary 4. identify and explain contemporary
3. discuss the goals of marketing marketing approaches marketing approaches marketing approaches
ABM_PM11-Ia-b-3
4. identify and explain contemporary
marketing approaches
ABM_PM11-Ia-b-4

II. CONTENT Marketing Principles and Marketing Principles and Marketing Principles and
Strategies: What is marketing Strategies: Strategies:
and its traditional approaches 1.What is marketing and its 2. Goals of marketing
traditional approaches
Learning Resources
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages Principles of Marketing by: Angelita Principles of Marketing by:Angelita Principles of Marketing by:Angelita Ong
Ong Camillar-Serrano; Marketing by Ong Camillar-Serrano; Marketing by Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco Dr. Maria Luisa Chua Delayco Dr. Maria Luisa Chua Delayco
 4. Additional Materials from
Learning Resource
B. Other Learning Resource
III. PROCEDURES
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples/
instances of the new lesson
D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2
F. Developing mastery (leads
to Formative Assessment 3)
G. Finding practical application
of concepts and skills in daily
living
The teacher will present a bird’s eye
view of the topics to be discussed for
the whole quarter
Let the students jot down notes as
their basis for their advance readings
Learners shall come up with a course
outline of the next topics
Let the students reflect on topics
discussed and presented
Formulation of the rules and
regulations set before the 3rd quarter
began.
Orientation on the Learning materials
to Master
Walk through of the curriculum guide
www.youtube.com,
www.google.com
I KNOW IT! Give 2-3 words that
inform the class about Marketing
WORD NETWORK Use the strip of
papers to write the initial ideas about
Marketing then post it on the graffiti
wall
The teacher will ask the students to
make use of the given words to
define Marketing
The students presented their output
in determining the definition of
Marketing(Teacher facilitated the
meaning of Marketing)
The teacher will process the
answers and discuss additional input
on the different components of
Marketing. (Teacher facilitated the
discussion on the different
components of marketing)
BEYOND THE WALL The students
will answer the question What role
will Marketing will play in your life
after a decade?
SUMMARY Provide two or three
sentences for reflection or opinion
regarding the importance of studying
Marketing
, www.youtube.com,
www.google.com
The teacher will make a simple recall
on the concepts and components of
Marketing
Show to the class of the different
pictures about Marketing approaches.
Let the students reflect then relate it
to the next topic on Traditional
approaches of marketing.
The teacher will ask the students to
make a reflection in the different
pictures
Students will be ask to recite their
reflections on the pictures
The teacher will process the answers
and discuss additional input on the
traditional approaches of
marketing(Teacher facilitated the
discussion)
The teacher will ask many questions
on the topic
Knowledge Checker: Students will
answer the question on What
concept they will choose and why
www.youtube.com, www.google.com
The teacher will ask the students their
goals in life
To study and analyze your goals in life
why is it important for a business man
to put in to priority their goal in putting
the business..students will share their
ideas about it
Video analysis: Teacher will let the
students to watch the video of a
famous business in the
Philippines..after watching students in
dyad will brainstorm what is the main
goal of the business based on the
video
Let the students present their work.
Teacher facilitated the discussion on
the Goals of Marketing.
LAF(List all Factors in making the
Marketing objectives
What happens if we have no Goals in
life?
 H. Making generalizations and Walk through of the Learners Role Playing : Portray the role of Let the students identify the different Reflection: What is the importance of
abstractions about the lesson Materials marketing in you as a consumer or a traditional approaches to marketing Goals in the life of any businessman?
buyer

I. Evaluating learning Let the learners write their Paper and pen (short quiz) Ask the students to read the case JOURNAL WRITING How do you look
expectations on the subject analysis given to them and answer at the different businesses in the
the questions. Philippines today?

J. Additional activities for Have an advance reading on the first Have an advance reading on the Movie critiquing on the different
application or remediation topic of Principles of Marketing. different approaches to marketing Philippine business Enterprise

IV. REMARKS

V. REFLECTION
A.. No. of learners who earned
80% in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lessons
work?
No. of learners who have
caught up with the lesson
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my principal or
supervisor can help me solve?

G. What innovation or localized

materials did I use/discover
which I wish to share with other
teachers?
Prepared by: Checked by: Approved by:

BABYLYN T. IMPERIO RICHARD N. ROMERO , DME MARIA DIGNA A. TURINGAN

Subject Teacher Subject Coordinator SHS Assistant Principal II, Academics