ASSIGNEMENT NO 02

COMPUTER SYSTEM AND APPLICATIONS

Submitted to: Ali Harris

Submitted by: Shareen Malik
B-23127
Department: Media Studies
Date: 6 November, 2018

UNIVERSITY OF SOUTH ASIA

 COMPUTER SYSTEM AND APPLICATIONS

QUESTION NO 1

Find the uses of computer in media industry, the scope and limitations should be discussed. Also

discuss the use of computing technologies with regard to Pakistani Media.

 Uses of computer in Media:

In the 21st century, technology plays a huge role in all facts of life, we always turn to computers to
access information, create and express ourselves, communicate and collaborate, and track the
achievement of learning outcomes. And as a part of smart city technology we must understand all
factors of it.

Today in this age of information technology the use of computer is the part media industry (Print, Broadcast,
Electronic and Advertising Agency, News Agency and Films). Composing, printing, animation, diagrams,
audio, video visuals, large data storage and centralized newspapers, magazines publishing is only possible
through this advance system. Online newspaper editions are also possible through this rapid technology.

1. The used of computerized systems has meant the down of the electronic newsroom, with news editors
checking reporters files on the screen, sending back stories where coverage is not sufficient or has
failed in some way, and routing stories to the copy-taster and the subeditors as they become ready.
2. News websites and news blogs give numerous ways to stay connected and up-to-date. The publications
join Twitter and make a Facebook page to get the support of the demographic that no longer reads print
news. However, maybe the best source of news comes from retweets and from audience reporting.
3. Without computer now film industry is zero. Helps to make the film more effective than the traditional.
Edits can be made through a mouse click. We use compute for special effects like Editing, Graphics,
Animation and Distribution
4. Computers make it possible for reporters to cover stories that were simply impossible to write in
simpler times. It would take several reporters several lifetimes to do the data analysis to done on
computers.
5. Photo setting was made possible by the computer but it owed its utilization to the web-offset printing
process.
6. For years, publishers of newspapers, magazine and other print products have been fascinated with the
idea of delivering information electronically. In contrast to conventional printing on paper, delivery by
computer and other means seemed to offer several benefits both the producer and consumer.
7. Computer is used in medics; Patient monitoring, patient records, diagnosis, hospital administration,
medical history records and life support system.
8. Advertisers-use computers to create the layout their client wants for a certain project. Ad Agencies-use
computers to present the finished work to their clients and re-touch anything the client may want
changed
9. Suppliers-may use computers to make spreadsheets of the items they have sold or are selling. Media-
use computers to distribute their ads whether in newspapers, magazines, or TV stations.
10. Graphic Designers use high tech creative programs in order to create a specific add for their client. The
client is able to make changes to the design with the computer programs
11. Computer Generated Graphics-are used for TV commercials and help reach a specialized market, such
as children to help show things they might not otherwise understand. As you can see, computers help
the world of advertising out in a big way. Whether it is writing scripts, sending emails, or designing
ads computers can be used for a lot. Without the use of a computer, advertisers would be sent back to
the drawing boards.
12. Other uses are as under
 Creating Designs
 Writing Scripts
 Account Management
 Marketing
 Ad Preparation
 Contacting Clients
 Graphic Designs
 Advertising Ads
 NEWSPAPER LAYOUT
 Online Journalism
 Reading news & news collection
 Searching for news sources/story idea
 Social networking
  Micro-blogging
 Blogging
 Watching webinars/webcasts
 Watching YouTube
 Exploring Wikis
 Producing/listening to podcasts

 Scope and limitation:

The introduction of digital communication technologies has resulted in the emergence of transparency
as a journalistic norm. Often termed the “new objectivity,” transparency has been viewed as central to
restoring trust in journalism. Not surprisingly, news organizations have claimed they have introduced
transparency measures that enable audiences to look behind the curtain of news production. We,
however, argue that such efforts primarily involve technological features that are institutionally
mandated with little involvement from journalists. That is, transparency in journalism has been
digitally outsourced to technology, a development that disconnects journalists from considering and
implementing transparency in their work.

QUESTION NO 2

Convert the following Decimal numbers to Binary.

 236
 173
 198
 350
  Decimal to Binary:

DECIMAL BINARY

236 11101100

173 10101101

198 11000110

350 101011110

QUESTION NO 3
Write your own name is binary format. Write ASCII Code for each character and then write binary for
each.
NAME: SHAREEN MALIK

Characters Decimal Value

SHAREEN
S 83
H 104
A 97
R 114
E 101
E 101
N 110
MALIK
M 77
A 97
L 108
I 105
K 107
 DECIMAL TO BINARY:

DECIMAL BINARY

SHAREEN

S (89) 01010011

H (104) 01101000

A (97) 01100001

R (114) 01110010

E (101) 01100101

E (101) 01100101

N (110) 01101110

MALIK

M (77) 01001101

A (97) 01100001

L (108) 01101100

I (105) 01101001

K (107) 01101011