Tips for a Winning Customer Variability Strategy

Newly released white paper outlines how to design an effective customer service model.

Fargo, ND, June 11, 2019 --(PR.com)-- Discovery Benefits, an industry leader in customer service as an
administrator of employee benefits and COBRA for over 30 years, recently released a white paper titled “
Addressing Customer Variability in a Competitive Market: Key Strategies and Considerations for
Developing an Effective Service Model.”

More than 80 percent of customer service decision-makers see the need to transform their service models
to stay competitive, and over 50 percent say they have increased their service budgets year-over-year to
meet this challenge.

The white paper outlines how modern businesses can design customer service models that account for
customer variability. It also shows how customer service personalization and customer accommodation
have emerged as key differentiators.

“We're in a global economy where price isn't the biggest determining factor because any company can
match your price,” said Discovery Benefits Senior Vice President of Client Onboarding Mark
Youngblood. “What's left after price? It's really that service experience. It's creating a service experience
that is meaningful to the customer.”

To learn more about customer variability and why customer service is so important in today's
marketplace, click here to download the white paper.

Discovery Benefits is a national leader in employee benefits, providing administration of health savings
accounts, flexible spending accounts, COBRA, commuter benefits and health reimbursement
arrangements. Its mission is transforming the complexity of employee benefits administration with
innovative solutions and extraordinary customer service delivered by empowered and knowledgeable
employees. The company's offices are located in Fargo, N.D. and Brookings, S.D.

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Contact Information:
Discovery Benefits
Hayden Goethe
701-239-6309
Contact via Email
www.DiscoveryBenefits.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/787134

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