ONLINE

NEGOSYANTE

ChinkPositive
chinkeetan www.chinkeetan.com
ADVERTISING
Examples: TV / Radio / Print / Billboard

Benefits of Traditional Marketing

• People are _________________ with this mode of advertising.
• You can easily reach your target _______________ audience.

Downside to Traditional Marketing

• There is very little _______________ between the medium used and the customers.
• Print or radio advertisements can be very ____________.
• Printing materials can be expensive and you need to _________ people to distribute
these.
• Results on this marketing strategy cannot easily be __________________.  

SOCIAL MEDIA ADVERTISING:

Social Media is like a _____________________connected to a _________________.

Examples: Facebook, Instagram at Twitter, YouTube

 Right ___________________
 ________________________
 Right ___________________

What Social Media can do for you?

• Social media can help you hit your _____________.
• Social media can BOOST your ______________________ RATES.
• Social media is great for _____________ BUILDING.
• Social media is the KEY to _____________ MARKETING.

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 THE SOCIAL MEDIA REVOLUTION

Customized Strategy

What can you learn from this session?

1. WHAT: Clarify your Goals

> Generate new leads
> Find new customers
> Drive more traffic
> Build your brand
> Build authority status
> Expand your viral marketing strategy
> Distribute content
> Engage your audience for research purposes
> Create higher conversion rates
> Offer customer service through social media
> Lower your marketing costs
> Bolster your other marketing and advertising efforts
> Build business relationships

2. WHO:
> Define your target market.
> Research your market
> Profile your market (Demographics: Gender, Age, Income, Career Info, etc.)

3. WHERE: Where is your audience being social?

> Facebook (number of users, demographics, branding, traffic)
> Youtube
> Twitter
> Pinterest
> LinkedIn
> Instagram

4. HOW: Create a custom social media strategy

Rocking your ROI

> Maximizing your content strategy
> Maximizing your exposure
> Maximizing your results

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 Setting your social media strategy on fire
> Place social media buttons on your website
> Include social media links in your products
> Tell your mailing list
> Print URLs on receipt
> Send ride-alongs in shipments
> Print links on advertising specialties
> Print links in Ads
> Cross promote your social media pages
> Use social share tools

Tools to use for fun and profit

> Automation tools
> Analytics and click tracking
> All in one tools
> Content creation
> Viral traffic tools

Putting it all together (SUMMARY)

> Define your goals
> Profile your audience
> Determine the best platform
> Choose your tools
> Create a content plan
> Grow your platforms
> Track, test and tweak

SESSION 1: WHAT? Clarify your Goals

In 2018 ________ billion people worldwide ang active sa Social Media

_______ billion dito ang nag-aacces gamit ang kanilang Mobile Device o Smart
Phone

There are two approaches to start your social media campaign:

1. Trial and ____________
2. Do it in the ___________ way

Set and ______________ your Goals — ______________

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Do we really need to measure our goals?
YES!  Our goals must be feasible or measurable.

13 Ideas That can be your Social Media Goals:

1. Generate New ____________

Example: Facebook, Twitter or Instagram.

Example:
1. Mag pa-____________  
2. Give free like ____________ or free app

2. Find New Customers

— _______________ customers.

“follow” or “unfollow”

RULE: Your posts must be ________________ and interactive

3. Drive More Traffic

4. Build Your Brand

—brand ___________________
—top of __________
—____________________

Example:
Chinkee Tan =  Money
Chinkee Tan = Chink Positive

5. Build Authority Status

When you gain people’s ___________, they’ll be sharing your content and share your
business to other people.

Authority and ____________

Example:
Why do people follow me?
____________ — Ipon / Badyet / Utang / Negosyo

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6. Expand Your Brand Via Viral Marketing Strategy

7. Distribute Content
— _________________
— _________________
— Website, Facebook, Twitter, Instagram o Youtube

8. Engage Your Audience for Research Purposes

— ___________ questions
— ____________________

9. Create Higher Conversion Rates

— build your ________________
— establish your ________________ status
— ___________________
— build your _____________

10. Offer Customer Service Through Social Media

— ____________ and butter
— ___________________ of your business

Rule of thumb in replying:

______ Hour Rule

11. Lower Your Marketing Costs

— ____% of marketers spends _______ hours a day para i-manage ang iyong Social
Media platforms.
— free _________ o social media management tools

12. Support Your Other Marketing and Advertising Efforts

13. Build Business Relationships

Sino-sino ba ang mga business partners na ito?
• ____________________
• ____________________
• ____________________
• Even community of ____________________ / (resellers, distributors)
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What do you want social media to do
for you?
Choose what you want to happen

Generate new leads

Find new customers
Drive more traffic
Build your brand
Build authority status
Expand your viral marketing strategy
Distribute content
Engage your audience for research purposes
Create higher conversion rates
Offer customer service through social media
Lower your marketing costs
Bolster your other marketing and advertising
efforts
Build strong business relationships

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SESSION 2: WHO? Define your target market.

Do some market _________________.

_______________ your market based on this research.

Step 1: Research your market

_______________ your market

• _________ points
• Problem  you want to ___________
• _______________ you want to offer

Here are a few tips for surveying your market:

1. Ask ________________

2. Ask __________-Ended Questions — “_______” or “_______”.

Sample Questions:
“Ano ang isang bagay na nagbibigay sa’yo ng stress?”
“What will make you happy?”

Additional tips :
1. ___________________ On Your Market
2. Become a __________ Of Your Market
3. Read Product _______________

Step 2: Profile Your Market

Gather ______________ information about your target market. — “everyone” to

“specific market”.

Categorize:
• Age
• Gender
• Marital Status
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 • Children
• Where they live (Urban, suburbs, out of the country)
• Education level
• Income level
• Career info (Employees, Doctor, Lawyer, etc.)
• Hobbies
• How do they access internet?
• What social media platforms are they active?

GOAL: To be able to determine your possible prospects.

SESSION 3: WHERE Is Your Audience Being Social?

“Not everything that counts can be counted.”

— Albert Einstein —

Top 6 na mostly used social media platforms:

1. Facebook
2. Twitter
3. Instagram
4. Youtube
5. Pinterest
6. LinkedIn

How do you choose?

Based dun sa ginawa mong __________________.

NOTE: Don’t put yourself in the box, you can use more than 1 platform.

 Number of ______________.
 _______________
 ________ group
 _____________ (educational attainment, location)
 What you need to ___________.
 _______________.
________________.
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•Facebook
In terms of popularity, Facebook ang nangunguna sa lahat.

Number of users:   ________ billion registered accounts

Source: https://www.statista.com/statistics/490455/number-of-philippines-facebook-users/

Source: https://sproutsocial.com/insights/new-social-media-demographics/
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What You Need to Know
Average user = ____ hours per day
• _____________ Page
• Facebook __________
• __________________ — personal profile

Branding
______________________________________________________________________________
______________________________________________________________________________

Traffic
______________________________________________________________________________
______________________________________________________________________________

•YouTube
Number of users: ______ billion
Gender: • 51% male • 49% female
Age group: 18 - 54
Profile:

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What You Need to Know
— social media platform para sa mga _________________
— _______ hours* of videos uploaded every minute

Branding
______________________________________________________________________________
______________________________________________________________________________

Traffic
______________________________________________________________________________
______________________________________________________________________________

•Twitter
Number of users:   330 million / Monthly visitors: 120 million

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• Profile: 24.6% of verified accounts belong to _____________________.
• User:   celebrity, businessman, politician, authors, bloggers & journalist

What You Need to Know

— 140 characters

Branding
— news-related industry

Traffic
— ilagay mo ang link ng iyong website o full blog post

•Pinterest
Number of users:  _______ million registered accounts

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75% of users access Pinterest on ______________ phones, according to the company.
Sources: Pew Research (PewInternet.org), and Pinterest’s own reports.

What You Need to Know

— Pinterest is primarily used by _____________

Branding
— watermark or ________________

Traffic
______________________________________________________________________________
______________________________________________________________________________

— The goal is to have creative _______________.

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•LinkedIn
Users: ________ million

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User: professionals, entrepreneurs, freelancers, authors, business-to-business
professionals, business owners

Source: https://www.omnicoreagency.com/linkedin-statistics/

What You Need to Know

______________________________________________________________________________
______________________________________________________________________________

Branding
______________________________________________________________________________
______________________________________________________________________________

Traffic
______________________________________________________________________________
______________________________________________________________________________

— LinkedIn ay mga taong may mine-maintain na image o mga _________ value people.

•Instagram
Number of users: 1 billion registered accounts
        

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Profile: young, millenials, mobile users with visually based
USER: influencers, blogger, vlogger and authors

What You Need to Know

> 32% of teens consider it the most important social media network.
> 85% of top brands now use Instagram.

Sources: KPCB Internet Trends, Pew Research.

Branding
______________________________________________________________________________
______________________________________________________________________________

Traffic
______________________________________________________________________________
______________________________________________________________________________

— Maari mong i-connect o i-sync ang iyong Instagram account sa iyong ______________
at _________________.
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CALL TO ACTION:
Important Points to Remember for all Platforms
- Start With One Or Two ______________
- Track Your ______________

SESSION 4: HOW? Create A Custom Social Media Strategy

(Rocking Your ROI)

Source: https://www.rappler.com/brandrap/profile-internet-users-ph

Three areas that you should Maximize:

1. Maximizing Your Content _______________
2. Maximizing Your ________________
3. Maximizing Your ________________

1. Maximizing Your Content Strategy

Do you want to be able to create good content?

Answer these following questions:

Is your content _______________?
Is your content _______________ your target market?
Is your content __________________?
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Save Time Posting Content

Two-step method:
Step 1: Find suitable ________________
Step 2: Repurpose this ________________

Step 1: Find Suitable Content

• Look for Popular Social Media Posts

— Learn From Others
— Learn From The Post Of Others (what makes them effective and viral)

• Browse Your Community ___________

• Check Out Your ________________

Step 2: Repurpose The Content

• Turn Content Into a Different Format

Examples:
—Turn a text article into an __________________.
—Turn an infographic into an ____________ or video.
—Overlay an interesting quote or statistic on an image, and turn the whole thing into a shareable
____________.
—Transform text ___________ into a video.
—Turn a video into text _____________.
—Convert an audio into __________.
—Convert an audio into ____________.

• Break Down Bigger Pieces of _________________

• Compile Multiple Pieces of ________________

• Modify _____________ Lightly

• Outsource The _________

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 • Keep An Eye Out For ____________
 current news
 topic
 viral content sa social media

2. Maximizing Your Exposure

• Post Content That’s the Ideal ______________

• Keep it short but _____________

> Twitter, 100 characters. Tweets can’t be longer than 140 characters

> Facebook has ______ limit

> LinkedIn posts, _____ words

> YouTube - under ____ minute

> You can see a pattern here: keep it ___________.

* Every word ____________.

• Practice Good _________________

Example:
Melt fat fast using this ____________ trick.
Earn money while working _________ home.
Double your conversion rates in __________ minutes.
Arouse ___________ whenever possible.

Marketing Words That Tap into Emotion

Emotion drives most purchases we make, if you actually get down to it.

Why did you buy a gift for your partner?

You love them and want them to be happy.

Why did you buy jeans when your old ones got worn out?
You want to look good, and impress people. And you're scared what people will
think if they see you in worn out jeans.

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Here are the marketing words which can motivate your prospective customers to feel something
which just might result in a purchase:
1. Obsession
2. Surging
3. Pioneering
4. Unsurpassed
5. Confidential
6. Bold
7. Tempting
8. Unconventional
9. Astonishing
10. Epic
11. Explosive
12. Secret
13. Unusual
14. Daring
15. Imagine
16. Discover
17. Create
18. Polarizing
19. Inspire

Post At The ____________ Time

• The best times to post on Facebook are Wednesday at noon and 2 p.m. and Thursday at 1 and 2 p.m.
• Thursday is the best day to post on Facebook in the week.
• The safest times to post include weekdays from 10 a.m. to 3 p.m.
• Saturday has the least amount of engagement for Facebook in the week.
• Evenings and early mornings have the least amount of engagement in the day.
• The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m.
and Friday at 5 a.m.
• Thursday is the best day to post to Instagram.
• The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
• Sunday is the least engaging day for Instagram.
• The best time to post on Twitter is Friday 9 to 10 a.m.
• Friday is the best day to post to Twitter.
• The safest times to post Tweet are everyday 10 a.m. to noon.
• Sunday mornings receive the least amount of engagement.
• The best time to post on LinkedIn is Wednesday 3 to 5 p.m.
• Wednesday is the best day to post to LinkedIn.
• Engagement varies per day, but Tuesday through Thursday rank best.
• Friday through Monday receive the least amount of engagement 20
 According to IDC.com research, the vast majority of young people (teens to 20s)
check their phone as soon as they get up in the morning.

Many people with smartphones report looking at their phones while they’re
watching TV

Post Popular ______________

· _____________ are shared more than text.
· _____________ are shared more than images.

3. Maximizing Your Results

Goal
· Sharing your ______________ (so it goes viral).
· Clicking on a _____________.
· Picking up the _____________ to call you.
· Purchasing a ________________.
· Joining your ___________ list.
· Requesting ____________________ from you.
· Following you on a different social media ______________.

CALL TO ACTION:
Useless ang content na walang goal.

Samples ng CTA ay:

· Click here now to claim your free report!
· Like this if you agree.
· Give your friends a smile by sharing this with them right now…
· Activate your coupon by clicking here…

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 HOW? Setting Your Social Media Strategy On Fire
“We don’t have a choice on whether we do social media,
the question is how well we do it.”
— Erik Qualman —

Reason #1
If you do not change, you will soon be extinct

Reason #2
Maari silang maging word of mouth mo or channel to spread awareness sa iyong
produkto

• Place Social Media Buttons On Your ______________

• Include Social Media Links In Your _______________

As always, include a direct call to action

For example:
Follow us on Facebook to enter the contest…
Follow us on Twitter to get late-breaking news...
Follow us on Instagram to see mind-blowing transformation photos…

• Tell Your _______________ List

• Print __________ on all collaterals

• Send Ride-Alongs in _________________

• Print ___________ On Advertising Specialties

• Print Links In _________

• Cross-Promote Your Social Media ____________

• Use Social ____________ Tools

• ______________ a call to action

• “______________”
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 HOW? Tools to Use For Fun And Profit
“The first rule of any technology used in a business is that automation applied
to an efficient operation will magnify the efficiency.”
— Bill Gates —

• __________________ Tools.
• __________________ and Click Tracking
• All In _________ Tools.
• _________________ Creation.
• Viral _______________ Tools.

Automation Tools
Dlvr.it: https://dlvr.it/.
HootSuite: https://hootsuite.com/en-gb.
Hootlet: http://www.hootlet.com/.
IFTTT: https://ifttt.com/.
Buffer: https://buffer.com/.
TweetDeck: https://tweetdeck.twitter.com/.
Zapier: https://zapier.com/.

Analytics and Click Tracking

SumAll: https://sumall.com/.
ClickMeter: http://clickmeter.com/.
Tracker.ly: https://www.tracker.ly/.

“All In One” Tools (Automation, Engagement, Analytics)

Tweepi:  http://tweepi.com/.
Sprout Social: http://sproutsocial.com/.
Audiense: https://www.audiense.com/.
Post Planner: https://www.postplanner.com/.
Agora Pulse: http://www.agorapulse.com/.
Followerwonk: https://moz.com/followerwonk/analyze.
Iconosquare: http://iconosquare.com/.
Quintly: https://www.quintly.com/.
Cyfe: http://www.cyfe.com/.
Klout: https://klout.com/home.
Keyhole: http://keyhole.co/.
Brandwatch: https://www.brandwatch.com/.
BuzzSumo: http://buzzsumo.com/.
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Little Bird: http://www.getlittlebird.com/.
Simply Measured: http://simplymeasured.com/.
Sendible: http://sendible.com/.

Content Creation: Images

MonkeyDesignr: http://monkeydesignr.com/.

Content Creation: Interactive

Riddle: https://www.riddle.com/.

Here’s an example of what you can do with this tool:

http://www.riddle.com/a/63618
Wedgies:  https://www.wedgies.com/.

Content Creation: Audio

YouTube Audio Library:  https://www.youtube.com/user/AudioLibraryEN.

Content Creation: Video

Filmora: http://filmora.wondershare.com/.
SnagIt:  https://www.techsmith.com/snagit.html.
Content Samurai:  http://www.contentsamurai.com/.

Viral Traffic
Smart Bribe:  http://www.smartbribe.com/.
Social Share Monkey: http://www.socialsharemonkey.com.

Closing Thoughts On These Tools…

—availability
—specific country

Putting It All Together

Strategy at timing — Importante sa marketing.

LOUD and CLEAR.

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STEP-BY-STEP PLAN:

Step 1: Clarify Your Goals

Example:
Drive traffic to specific links?
Build your brand?
Generate leads?
Boost conversions?
Create sales?

PRIMARY goal

Step 2: Profile Your Audience

Step 3: Determine the Best Platform

2 platforms for starters.

Step 4: Choose Your Tools

Step 5: Create a Content Plan

Part 1: What kind of content will you post?
Part 2: When will you post content?

Step 6: Grow Your Platforms

Step 7: Track, Test and Tweak

NOW NA!

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