CHAPTER 1

INTRODUCTION:
The Indian telecommunications industry is the world's fastest growing
telecommunications industry, with 706.37 Million telephone (landlines and mobile)
subscribers and 670.60 Million mobile phone connections as of Aug2010.It is also the
second largest telecommunication network in the world in terms of number of wireless
connections after China. The Indian Mobile subscriber base has increased in size by a
factor of more than one-hundred since 2001 when the number of subscribers in the
country was approximately 5 million to 670.60 Million in Aug 2010.

As the fastest growing telecommunications industry in the world, it is projected that India
will have 1.159 billion mobile subscribers by 2013. Furthermore, projections by several
leading global consultancies indicate that the total number of subscribers in India will
exceed the total subscriber count in the China by 2013. The industry is expected to reach
a size of 344,921 crore (US$78.3 billion) by 2012 at a growth rate of over 26 per cent,
and generate employment opportunities for about 10 million people during the same
period. According to analysts, the sector would create direct employment for 2.8 million
people and for 7 million indirectly. In 2008-09 the overall telecom equipments revenue in
India stood at 136,833 crore (US$31.06 billion) during the fiscal, as against 115,382
crore (US$26.19 billion) a year before.

A large population, low telephony penetration levels, and a rise in consumers' income and
spending owing to strong economic growth have helped make India the fastest-growing
telecom market in the world. The first operator is the state-owned incumbent BSNL.
BSNL was created by corporatization of the erstwhile DTS (Department of
Telecommunication Services), a government unit responsible for provision of telephony
services. Subsequently, after the telecommunication policies were revised to allow
private operators, companies such as Vodafone,Bharti Airtel, Tata Indicom, Idea
Cellular, Aircel and Loop Mobile have entered the space. see major operators in India. In
2008-09, rural India outpaced urban India in mobile growth rate. Bharti Airtel now is the
largest telecom company in India.
In the early 5-6 years of cellular industry average monthly subscribers additions were
around 0.05 to 0.1 million only, but now it has increasing rapidly. Now total 233.62
millions of peoples are using cellular services in India's various states and union
territories. The average growth rate of subscriber base is 61.41 per cent in 2004, 35.48
per cent in 2005, and 40.17 per cent in 2007; it may be increase to 50 to 70 per cent in the
next coming years. Till year 2007 Bharti AirTel have most of cellular subscribers in
India, AirTel have a total 42.70 million (23.09 per cent of total) and BSNL have 32.05
million subscribers (17.24 per cent of total) which in a second rank, Reliance, and
Vodafone also near about them on end of 2007.

SOME MILESTONES:

• The postal and telecom sectors had started by British Government in India. In 1850, we
may called it is an origin of Cellular phone service in India.

• The first experimental electric telegraph Line was started between Kolkata and
Diamond Harbour. In 1851, it was opened for the British East India Company.

• In 1985 Cellular telephone service started on the Non-commercially basis in Delhi.

• Private sector allowed participating since1992 in telecommunication sector.

• Govt. announced a ‘National Telecom Policy' in 1994. License for providing cellular
mobile services granted by the government of India for the Metropolitan cites of Delhi,
Mumbai, Kolkata and Chennai. Cellular mobile service to be duopoly i.e. not more than
two cellular mobile operators could be licensed in each telecom circle, under a fixed
license fee regime for 10 years.

• The Cellular services were commercially launched in August 1995 in India. This
Cellular mobile service was introduced with both the operators from public and private
sector. In 1995 other 19 more telecom circles get mobile licenses.

• In 1997 Telecom Regulatory Authority of India- TRAI is set up to controlling of

telecomm companies in India.

• The New Telecom Policy 1999 announcement, and allowed FDI into telecom sector.

• 2003 - Internet and GPRS facilities are allowed through cellular services providers.
• In Jan 2004 -The government reduced import duties on the cellular sector e.g. Aerials &
Antennas from 32.7% to 21.8%, Cellular Phones from 14.4% to 5%, Cellular
infrastructure for operators from 21.8% to 16%.

• In June 2004 -TRAI issues directions regarding to roaming facility and is rules to all
service providers.

• July 2005- Regulation on Quality of Service of Basic and Cellular Mobile Telephone
Services 2005 introduced on 1st July 2005.

• Budget 2005-2006- FDI ceiling changed to 74 per cent from the earlier limit of 49 per
cent. 100 per cent FDI was permitted in the area of telecom equipment manufacturing
and provision of IT enabled services.

MAJOR PLAYERS IN CELLULAR SERVICE PROVIDERS IN

INDIA:

At presently more than 26 players are providing Cellular services in India. Some major
cellular service provider in India as follows:

BSNL, MTNL, AirTel, Idea Cellular, Tata Comm., Reliance Mobile, Vodafone/ Hutch,
BPL Mobile, Aircel, Spice, HSFL, Shyam Telelink, Virgin mobile, Hutchison Essar,
Hutchison Max, Fascel, Dishnet Wireless, Escotel Mobile, Hexacom, Sterling Cellular,
RPG Cellular, Bharti Mobinet, Usha Martin, Birla Tata AT&T, JTM/Evergrowth,
Koshika, RPG Cellular etc.
OBJECTIVES:

PRIMARY OBJECTIVES:

To determine the market share of various mobile networks in SRM university.

SECONDARY OBJECTIVES:

1) To determine whether the market share of the service providers in SRM university
are the same.
2) To determine whether the money spent by both the genders for recharging their
mobiles are the same.
3) To determine whether the advertisement SMS sent by the service providers are
the same.

SCOPE:

1) This project will help the network providers to focus the market segmentation
of SRM university
2) Helps in finding the network providers customer relationship.
3) Finds the customers attraction towards various network providers.
4) This will help us to determine the recharge behavior of the students in the
campus.

LIMITATIONS:

During the course of our project we stammered to :

1) Determine the behavior of students in recharging their mobiles.

2) Determine the exact tariff that students expect from their service providers.
3) Determine why some students use more than one SIM?
 CHAPTER 2

RANKINGS BASED ON THE MARKET SHARE IN INDIA;

The wireless services which include GSM, CDMA and FWP have shown
tremendous growth in last few years. However, the companies which
are operating in this segment are facing stiff competition from each
other. Right now all the major service providers are competing against
each other and quite amazingly they are very close to each other in
market share. It means now the competition is based on quality and
pricing rather than providing another mobile number to subscribers.
Ranking on the basis of Market Share is given below:

Bharti (14.31%), Reliance (14.08%), Vodafone (13.76%), Idea (11.42

%), BSNL (11.29 %), Aircel (10.10%).

REVIEW OF LITERATURE:

The following table gives details regarding the subscriber base of each Mobile
Service Provider in India as of 31 July 2010

Operator Subscriber base[4] Market Share [4]

Bharti Airtel 139,220,882 21.34%
MTNL 5,255,444 0.81%
BSNL 73,781,448 11.31%
Reliance Communications 113,315,831 17.37%
Aircel 43,296,659 6.64%
Sistema 5,582,683 0.86%
Loop 2,947,288 0.45%
Unitech 6,873,798 1.05%
Idea 70,748,936 10.84%
Etisalat 30,023 0.005%
Videocon 2,777,396 0.43%
Stel 1,423,043 0.22%
Tata Teleservices 74,850,220 11.47%
HFCL Infotel 851,887 0.13%
Vodafone 111,465,260 17.08%
All India 652,420,798 100%
There are few mobile service providers who suit the needs for college
students and few service providers for business people and the rest for
house hold usage. Every mobile service provider has their own
advantages and disadvantages. I will try to cover all these categories
in this review. However, I cannot rank any service provider based on
any factors instead I can give you my opinion about that particular
service provider that is mentioned in the review. The review remains
same for any part of India say Chennai, Hyderabad, Bangalore,
Mumbai and Delhi. Now let me start with airtel first.

AIRTEL

Airtel would always be first preference . I would consider this company

as one of the best mobile service provider in India. They also offer
airtel broadband services, for a really affordable prices too. The
companies services are vast and they provide good range of mobile
services across india. However, I feel a bit uncomfortable with airtel
broadband customer care department as I struggled to get correct
information from them about my broadband connection.

BSNL:

BSNL on the other hand is considered as India’s largest mobile service

provider. The company also offers BSNL Broadband connection too.
They also recently launched 125 Rupees plan for the broadband where
your monthly rental would be Rupees 125 only. However, service
charges are applicable for this plan. Their mobile services are good but
they seem to have less public interest because of the lack of awareness
among people. Their customer services are not that great, but they
provider wide range of services with great offers to the customers.
VODAFONE:

Vodafone, the UK based mobile service provider, recently proved to be one

of the best in the industry too. They provide good wide range of
services in India. This company does not provide broadband services,
but they concentrate heavily on their mobile sector. Sources say that,
recently released zoozoo ads have attracted lot of customers for the
company. I seriously believe that this service providers suits students,
in fact I consider vodafone as the best mobile service provider for
students.

AIRCEL:

Aircel was recently launched in southern india (in Chennai) became really
famous really fast pace. They recently expanded their services to other
parts of india like Tamil Nadu, Assam, North East, Orissa, Bihar,
Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala,
Andhra Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra
& Goa and Mumbai. They also offer wide range of services which
include aircel pocket internet with which one can surf Internet at a
really comfortable prices in their GPRS enabled mobile devices.

I would consider that, the above mentioned companies are the best mobile
service providers in India. However, there may still be better service
providers in India.
Top 10 Telecom Service Providers in India
1. Bharti Airtel

Bharti Airtel retained its most important position among telecom

service providers and posted a
enlargement of five per cent to end 2009-10 fiscal with
revenues of Rs 38,800 crore (Rs 388 billion).

2. BSNL

Bharat Sanchar Nigam Limited saw a crash in its revenue for the
second successive year to post Rs
30,240 crore (Rs 302.4 billion), a fall of 14 per cent, even
though it retained the number two place
among telecom players.

3. Vodafone Essar

The Indian supplementary of Vodafone Group, Vodafone Essar

recorded 13.7 per cent growth to
come out as the third major competitor with profit of Rs 23,200
crore (Rs 232 billion).

4. Reliance Communications

Reliance ADA Group's flagship company, Reliance

Communications reported a unenthusiastic growth
of 3.5 per cent with income of Rs 22,130 crore (Rs 221.3
billion).

5. Idea cellular

Idea Cellular is part of the Aditya Birla Group and has bagged
fifth place with a revenue of Rs 11,390
crore (Rs 113.9 billion).
 6. Tata Communications

Tata Communications reported income of Rs 11,000 crore (Rs

110 billion).

7. Tata Teleservices

Tata Teleservices spearheads the Tata Group's attendance in the

telecom sector. It has posted income
of Rs 6,900 crore (Rs 69 billion).

8. Aircel

Aircel recorded the highest enlargement of 37.2 per cent among

operators in 2009-10.
The company posted revenue of Rs 4,700 crore (Rs 47 billion)
to go to the number eight slot.

9. MTNL

Mahanagar Telephone Nigam Limited (MTNL)'s revenue

dropped nearly by a fifth highest among the
top 10 players -- to Rs 3,650 crore (Rs 36.5 billion).

10. TTML

The third Tata group company i nthis arena, Tata Teleservices

Maharashtra Limited (TTML) is ranked
number 10, among the top ten telecom players in India, with
revenues of Rs 2,300 crore (23 billion.
This helped the group's earning go past the Rs 20,000 crore (Rs 200
billion) mark.
 CHAPTER 4

SECONDARY OBJECTIVES:

FINDINGS:

There is significant difference in the market share between all the service
providers in SRM university.
There is no significant difference in the money spent for recharging their
mobiles by both the genders in the campus.
There is no significant difference in advertisement SMS sent by all the
service providers to their customers.
 PRIMARY OBJECTIVE:

FINDINGS:

Market Share of various mobile networks in SRM University

From which we could find that in the campus students preference for the service provider
is as follows:

AIRTEL
VODAFONE
RELIANCE
DOCOMO
 CHAPTER 5

CONCLUSION:

From this we conclude that the majority of the students in the campus prefer choosing
AIRTEL as their service provider as they maintain a close wrap with the customers
by studying their behaviour.