Business Plan Tempelate

[ABC]
BUSINESS PLAN 2011
Contact: [AAA]
Address: [BBB]
Phone: XXX-XXX-XXXX
Email: [CCC]
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [ABC] in this business
proposal is confidential; therefore, reader agrees not to disclose it without the express written
permission of [ABC].
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader may cause serious harm or damage to [ABC].
Upon request, this document is to be immediately returned to [Company Name].
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business proposal. It does not imply an offering of securities.

Table of Contents
1.0 Executive Summary.....................................................................................................................1

Chart: Highlights...........................................................................................................................2
1.1 Objectives....................................................................................................................................2
1.2 Mission...........................................................................................................................................2
1.3 Keys to Success.........................................................................................................................2
2.0 Company Summary......................................................................................................................3
2.1 Company Ownership................................................................................................................3
2.2 Start-up Summary....................................................................................................................3
Table: Start-up..............................................................................................................................4
Chart: Start-up..............................................................................................................................4
3.0 Products............................................................................................................................................5
4.0 Market Analysis Summary.........................................................................................................5
4.1 Market Segmentation..............................................................................................................6
Table: Market Analysis................................................................................................................6
Chart: Market Analysis (Pie).....................................................................................................7
4.2 Target Market Segment Strategy.......................................................................................7
4.3 Industry Analysis.......................................................................................................................8
4.3.1 Competition and Buying Patterns...............................................................................8
5.0 Strategy and Implementation Summary.............................................................................8
5.1 Competitive Edge......................................................................................................................9
5.2 Marketing Strategy...................................................................................................................9
5.3 Sales Strategy..........................................................................................................................10
Table: Sales Forecast................................................................................................................10
Chart: Sales Monthly.................................................................................................................11
Chart: Sales by Year..................................................................................................................11
6.0 Management Summary.............................................................................................................12
6.1 Personnel Plan..........................................................................................................................12
Table: Personnel..........................................................................................................................12
7.0 Financial Plan................................................................................................................................12
7.1 Start-up Funding.....................................................................................................................13
Table: Start-up Funding...........................................................................................................13
7.2 Break-even Analysis...............................................................................................................14
Table: Break-even Analysis....................................................................................................15
Chart: Break-even Analysis....................................................................................................15
7.3 Projected Profit and Loss.....................................................................................................16
Table: Profit and Loss................................................................................................................16
Chart: Profit Monthly.................................................................................................................17
Chart: Profit Yearly.....................................................................................................................17
Chart: Gross Margin Monthly.................................................................................................18
Chart: Gross Margin Yearly.....................................................................................................18
7.4 Projected Cash Flow...............................................................................................................19
Table: Cash Flow.........................................................................................................................19
Table: Cash Flow (Continued)................................................................................................20
Chart: Cash...................................................................................................................................20
Page 1
Table of Contents
7.6 Projected Balance Sheet......................................................................................................21

Table: Balance Sheet.................................................................................................................21
APPENDIX
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Profit and Loss..........................................................................................................................3
Table: Cash Flow...................................................................................................................................4
Table: Cash Flow (Continued)..................................................................................................5
Table: Balance Sheet...........................................................................................................................6
Page 2
[Company Name] 2011
1.0 Executive Summary
Company: [ABC]
Contact: [AAA]
Address: [BBB]
Phone: XXX-XXX-XXXX
Email: [CCC]
Purpose
The purpose of this Business Proposal is to:
1. Set a course for the Company's management to successfully manage, operate, and administer
the business.
2. To tell clients about their new product and their strategy to achieve the client expectation by
delivering the product to clients according to their need.
3. To look into the previous management communication strategy and recommend better strategy
for company to improve communication at workplace.
The Company
[ABC] is a company located in United States. It offers healthcare, finance, banking services on IT
side. The Company will have a highly visible office location to attract walk-in customers as well as
members of its community. Furthermore, [ABC] will expand its exposure through effective
marketing as well as introduce the area to market segments that have not yet discovered the
Company.
The Market
[ABC]'s target market strategy is based on becoming a destination for people who are looking for
exceptional services regarding healthcare, banking and other IT services. These customers prefer
certain quality of products and services, and it's the Company's duty to deliver on their
expectations.
The major focus for grant funding is as follows:

1. The Company is a minority owned business
2. It will provide local jobs within its community
1.1 Objectives
[ABC]'s main objectives are:
1. To provide a variety of software services at reasonable prices.

2. To achieve a healthy profit margin within the first year.
3. To achieve a modest net profit by year two.
4. To be an active and vocal member of the community, and provide continual re-investment
through participation in community activities and financial contributions
[Name] XXX-XXX-XXXX 1
[Company Name] 2011
1.2 Mission
[ABC] is dedicated to customer service [ABC] Company will give its patrons the kind of service that
is respectful and prompt. Employees of [ABC] will also be treated in a professional manner with a
rewarding work environment and fair compensation. The [ABC] Company wants each customer to
feel as though he/she has gotten what they want at a bargain price on services.
1.3 Keys to Success
To succeed in this business [ABC] must:
 Sell a broad range of products and services.

 Provide for the satisfaction of 100% of our customers.
 Be an active member of the community.
 Encourage customer input.
2.0 Products
[ABC] Company provides a variety of services at very reasonable prices.
These services include:
 Healthcare
 Banking
 Finance
3.0 Market Analysis Summary
[ABC] has a local market all over the United States. If the Company can effectively reach the
target market segment of individuals in need of their products and provide them with the quality
and conveniences that are most important to them, revenues should increase annually as is
projected.
The Company's industry does not have any seasonality that affects it. Overall, [ABC] has the
products and professionalism necessary to flourish within its market. By delivering superior
customer service and offering quality products, [ABC]'s potential is excellent.
The Company's marketing strategy is based on superior performance in the following areas:
 Top-notch products and services

 Knowledgeable and professional staff
 Honesty and trustworthiness
 Customer service

[Company Name] 2011
Chart: Market Analysis (Pie)
4.0 Management Summary
[ABC] was established in XXXX and is located in United States. In addition to the owners' extensive
knowledge of software services, they both bring many years of hands-on experience. Furthermore,
the team's strong managerial skills, sales knowledge and leadership qualities aid them in
running the business effectively.
4.1 Management strategies used in ABC:
The company is using the AGILE Methodology for the implementation project. The company has set up
the ground rules and expectations for the project teams. A common language for project managers,
functional leaders and other stakeholders that smooth’s communication and ensures expectations are fully
understood. The company also has to communicate with the clients which are in a different country. The
company uses a different kind of tools for managing, executing, monitor & successfully polishes off.
Their Agile Manifesto of Software Development put forth a groundbreaking mindset on delivering value
and collaborating with customers. Agile’s four main values are expressed as:
 Individuals and interactions over processes and tools

 Working software over comprehensive documentation
 Customer collaboration over contract negotiation
 Responding to change over following a plan
[Company Name] 2011
[Company Name] 2011
[Company Name] 2011
[Company Name] 2011
Chart: Market Analysis (Pie)
4.2 Target Market Segment Strategy
[Company Name]'s target market segments consist of customers living in the [CITY] and
[COUNTY] County, [STATE] area in need of beauty supply products. The Company knows that
satisfied customers aid the Company by referring its business to other clients who need similar
products.
[Company Name] will utilize the methods below to reach its target market:
• Collect as much demographic data as possible on potential area service users to assist
management in creating both immediate and long-term plans for reaching out to this market
segment.
• Formulate and adopt additions and/or revisions to the marketing strategies within this Business
Plan once sufficient demographic data has been gathered.
• Management must keep in mind that making the masses aware of the Company is far more
difficult and expensive than working with an existing user base. Management must take particular
care in making certain marketing dollars are wisely spent since funds are limited.
• Construct a sophisticated website that highlights the benefits of choosing its Company and
services.
[Company Name] 2011
4.3 Industry Analysis
[Company Name] is a part of the beauty supply industry. This industry includes about 13,000
stores with combined annual revenue of around $10 billion. Major companies include Sally Beauty
Supply, Ulta, Sephora, and divisions of Limited Brands (Bath & Body Works) and L’Oreal (The Body
Shop International). The industry is concentrated: the top 50 companies have almost 75 percent of
industry revenue.
4.3.1 Competition and Buying Patterns
In the beauty supply industry demographics, consumer spending, and fashion trends drive
demand. The profitability of individual stores depends on the ability to generate store traffic and
effective merchandising. Large companies can offer a wide selection of products, and have
advantages in purchasing, distribution, and marketing. Small companies can compete effectively by
selling specialty products, providing superior customer service, or serving a local market.
Major competitors include department stores, mass merchandisers, drug stores, TV shopping
networks, Internet retailers, distributors, supermarkets, manufacturers, and salons. In addition,
some beauty stores compete with dermatologists and plastic surgeons in the high-end market for
cosmetics and skin care. Also in this industry cosmetics, face cream, and perfume make up about
75 percent of industry sales, while 20 percent come from hygienic products such as deodorant,
hair, and shaving products.
As simple as it may be, [Company Name]'s method of selling quality products as well as executing
exceptional customer service has an important effect on the bottom line: People want to give their
business to those who appreciate it. Skillful use of advertising and strong communication will bring
the business the Company desires.
5.0 Strategy and Implementation Summary
[Company Name]'s strategy is to consolidate its good customer and client service by
offering quality products, having the best staff and having a competitive pricing structure. The
Company has clearly defined the target market and has differentiated itself by offering a solid
solution to fulfilling its customer’s needs. Reasonable sales targets have been established with an
implementation plan designed to ensure the goals set forth below are achieved.
[Company Name] 2011
5.1 Competitive Edge
[Company Name] offers the following advantages to customers.
 Quality Service. The Company provides its clients with courteous and dependable customer
service.
 Quality Products. The Company sells top-notch beauty products to its customers and
clientele.
 Competitive rates. The Company provides competitive rates for its customers because it has
low cost inputs.
[Company Name]'s hardworking and dedicated staff will definitely aid in the Company's overall
success. [Company Name] harbors a great deal of respect for the local small businesses in its area,
which is responsible for keeping the community employed and growing. By building a business
based on long-standing relationships with satisfied clients, [Company Name] will simultaneously
build defenses against future competition. The longer the relationship stands, the more the
Company helps its customers understand what they offer them and why they need it.
5.2 Marketing Strategy
[Company Name]'s marketing strategy involves word-of-mouth advertising as well as marketing

through flyers, on its website, in the newspaper, or on the shopping center sign to reach all the
potential clients that it can. The Company's goal is to provide exceptional service to its customers.
[Company Name] knows what each customer needs and aims to satisfy them.
[Company Name] has an advantage because the owners are a superior business team that offers
an in-depth knowledge of the beauty supply industry. Additionally, [Company Name]'s level of
integrity, great location, as well as the Company's dedicated owners will aid it in building a strong
reputation within its community.
[Company Name] 2011
5.3 Sales Strategy
[Company Name] has excellent customer relations and work ethics. The Company makes an effort
to stay in line with the beauty supply industry; therefore paying attention to industry rates and
products is important. Furthermore, keeping customers happy is an implicit part of building a
relationship that will encourage repeat business.
[Company Name] will provide total quality control over the products and service it renders.
The Company will further establish its policy of providing exceptional service to its customers and
building a record of high customer satisfaction.
The chart and table below shows [Company Name]'s projected Sales Forecast. Annual projections
for three years are shown here, with first year monthly figures in the appendix.
[Company Name]'s funding forecast includes: Beauty Supply Products in the [COUNTY] County,
[STATE] area. The sales forecast for Year 1, Year 2 and Year 3 are $300,000, $625,000, and
$650,000. Year 1 only forecasts 6 months worth of revenue.
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales
Beauty Supply $300,000 $625,000 $650,000
$0
Total Sales $300,000 $625,000 $650,000
Direct Cost of Sales Year 1 Year 2 Year 3

Inventory/Products $60,000 $125,000 $130,000
$0
Subtotal Direct Cost of Sales $60,000 $125,000 $130,000
[Company Name] 2011
Chart: Sales Monthly
Chart: Sales by Year
[Company Name] 2011
6.0 Management Summary
[Company Name] was established in 2011 and is located in [CITY], [STATE]. In addition to the
owners' extensive knowledge of the beauty supply industry, they both bring many years of hands-
on experience. Furthermore, the team's strong managerial skills, sales knowledge and leadership
qualities aid them in running the business effectively.
[Name] is the Owner/Full-time Store Manager. He has 4 years in fabulous beauty store
Management in [CITY], [STATE] and [CITY], [STATE].
[Name] is also the owner/ Part-time Store Manager. He has 4 years in Project Managements field
in the [CITY] ([COUNTY] County) [STATE] area.
6.1 Personnel Plan
The table below contains the details of [Company Name]'s personnel plan. The detailed monthly
personnel plan for the first year is included in the appendix.
[Company Name]'s key staff consists of the owners, [Name], who will serve as the Store
Managers. The owners will also employ 3 salesmen. Year 1 reflects 6 months worth of salary for
each employee, while Year 2 shows a full year salary, and Year 3 shows a raise of 2% for each
owner. Additional personnel will be hired as needed.
Table: Personnel
Personnel Plan
Full-time Store Manager/ Owner $19,998 $40,000 $40,800
Part-time Store Manager/ Owner $10,002 $20,000 $20,400
Salesman (3) $40,002 $80,000 $81,600
Total People 5 5 5
Total Payroll $70,002 $140,000 $142,800
7.0 Financial Plan
The current financial plan is based on the assumption of achieving desired levels of funding, in
which [Company Name] plans to obtain funding sources in the amount of $80,000 for the purpose
of do advertising; covering legal, rent and store decoration expenses; purchasing equipment,
materials, and miscellaneous items in the first year of plan implementation. Additionally, this
Business Plan is used by the management of [Company Name] as a road map to its success. It is
an indispensable tool for the ongoing performance and improvement of the Company, and it will be
referred to often as management plots its business course.
Management commits to reviewing this Business Plan on a regular basis to make certain financial
projections remain accurate and strategies remain pertinent as the economy, technology,
communication methods, and customer demographics change. The three year financial projections
within this Business Plan indicate that the Company will have generated sufficient growth, profits,
and cash to permit the Company to continue to exists and prosper. Evaluation of the Company's
success will be an ongoing process involving the owner's monthly review of financial statements
and other pertinent financial data.
[Company Name] 2011
7.1 Start-up Funding
[Company Name] costs includes The Company's start-up expenses consist of legal, advertising,
first month's rent and security deposit, as well as store decoration expenses. The start-up assets
consist of materials/inventory and equipment, which are detailed in the Start-up Table. The
following table shows how these start-up costs will be funded.
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $52,500
Start-up Assets to Fund $27,500
Total Funding Required $80,000
Assets
Non-cash Assets from Start-up $27,500
Cash Requirements from Start-up $0
Additional Cash Raised $0
Cash Balance on Starting Date $0
Total Assets $27,500
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $0
Investor $80,000
Additional Investment Requirement $0
Total Planned Investment $80,000
Loss at Start-up (Start-up Expenses) ($52,500)

Total Capital $27,500
Total Capital and Liabilities $27,500
Total Funding $80,000
[Company Name] 2011
7.2 Break-even Analysis
The monthly break-even point is shown in the Break-Even Analysis Table below. The break-even
analysis has been calculated on the "burn rate" of The Company. [Company Name] feels that this
gives the investor a more accurate picture of the actual risk of the venture. The Break-Even
Analysis Table is based on the Company's forecasted monthly expenses, cost of sales, and gross
margins. It forecasts the average revenue (sales) level that must be achieved each month for the
Company to break-even (show neither a profit nor a loss).
Even though Management's desire is to reach the break-even level every month and as early in the
month as possible, it is unrealistic to believe that the break-even point will be achieved in every
month of the Company's existence. Management realizes that there are several factors that may
cause monthly losses. The most common factors include:
• Periods of seasonally slow sales/business.

• Months in which annual or unusual expenses occur.
• During months following strategically planned personnel expansion where increases in payroll,
employee benefits, and payroll taxes are not immediately offset by increased production, sales or
profits.
• During months following strategically planned asset acquisition where increases in depreciation,
operating expenses, and long-term loan finance charges are not immediately offset by increased
production, sales and profits.
Management will closely follow the Financial Statement Review section of the Financial Plan
contained within this Business Plan by reviewing the Company's financial statements on a monthly
basis. This is done to make certain that months without profit are the result of one of the factors
listed above as opposed to a growing negative trend. Management will take immediate action to
reverse the trend by reducing expenses, increasing profit margins, or increasing sales should it
determine that sustained months without profit are the result of factors other than those listed
above.
[Company Name] 2011
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $21,719
Assumptions:
Average Percent Variable Cost 20%
Estimated Monthly Fixed Cost $17,375
Chart: Break-even Analysis
[Company Name] 2011
7.3 Projected Profit and Loss
The following Projected Profit and Loss Table and charts illustrate [Company Name]'s sales,
operating expenses, and profitability over the next three years. It illustrates the effects on
profitability of increased expenses such as asset acquisition, personnel, and marketing as the
Company expands. It also illustrates the delayed revenue (sales) growth that occurs months after
the capital expenditures of expansion. A monthly projection for the first twelve months of sales,
direct cost of sales, operating expenses, gross profits, tax consequences, and net profits after
taxes is found in the appendix.
The sales for Year 1, Year 2, and Year 3 are $300,000, $625,000, and $650,000, respectively. The
net profit for the same period is $22,051, $87,467, and $153,582, respectively. The percentages of
the net profit sales for this period are 7.35%, 13.99%, and 23.63%, respectively.
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $300,000 $625,000 $650,000
Direct Cost of Sales $60,000 $125,000 $130,000
Other Costs of Sales $0 $0 $0
Total Cost of Sales $60,000 $125,000 $130,000
Gross Margin $240,000 $500,000 $520,000

Gross Margin % 80.00% 80.00% 80.00%
Expenses
Payroll $70,002 $140,000 $142,800
Marketing/Promotion $1,998 $4,000 $4,120
Depreciation $0 $0 $0
Rent $37,500 $90,000 $90,000
Utilities $3,000 $6,000 $6,180
Insurance $1,500 $2,000 $2,060
Payroll Taxes $10,500 $21,000 $21,420
Building Expense $15,000 $15,450 $15,914
Building Materials $62,500 $87,500 $0
Other $6,498 $9,097 $18,103
Total Operating Expenses $208,498 $375,047 $300,597
Profit Before Interest and Taxes $31,502 $124,953 $219,403

EBITDA $31,502 $124,953 $219,403
Interest Expense $0 $0 $0
Taxes Incurred $9,451 $37,486 $65,821
Net Profit $22,051 $87,467 $153,582

Net Profit/Sales 7.35% 13.99% 23.63%
[Company Name] 2011
Chart: Profit Monthly
Chart: Profit Yearly
[Company Name] 2011
Chart: Gross Margin Monthly
Chart: Gross Margin Yearly
[Company Name] 2011
7.4 Projected Cash Flow
[Company Name] has applied for $80,000 in funding. The Company forecast that it will receive
the funding in the third/fourth quarter of 2011. During this period, [Company Name] will use the
money to do advertising, cover legal, rent and store decoration expenses; purchase equipment,
materials, and miscellaneous items. The materials and equipment purchases are reflected in the
purchase of current and long-term assets.
The following table displays [Company Name]'s cash flow and the chart illustrates monthly cash
flow in the first year. Monthly cash flow projections are also included in the appendix.
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $300,000 $625,000 $650,000
Subtotal Cash from Operations $300,000 $625,000 $650,000
Additional Cash Received

Sales Tax, VAT, HST/GST Received $15,000 $31,250 $32,500
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $315,000 $656,250 $682,500
[Company Name] 2011
Table: Cash Flow (Continued)
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $70,002 $140,000 $142,800
Bill Payments $170,905 $401,901 $357,227
Subtotal Spent on Operations $240,907 $541,901 $500,027
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $15,000 $31,250 $32,500
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $15,000 $0 $0
Purchase Long-term Assets $12,500 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $283,407 $573,151 $532,527
Net Cash Flow $31,593 $83,099 $149,973

Cash Balance $31,593 $114,692 $264,665
Chart: Cash
[Company Name] 2011
7.6 Projected Balance Sheet
The Balance Sheet Table (below) shows the Pro-Forma Balance Sheet projections. In the appendix,
the first twelve months are shown individually.
[Company Name]'s net worth is $49,551, $137,018, and $290,600 for Year 1, Year 2, and Year 3
respectively. The Company's total assets for this same period will be $86,593, $169,692, and
$319,665, respectively.
Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $31,593 $114,692 $264,665
Other Current Assets $30,000 $30,000 $30,000
Total Current Assets $61,593 $144,692 $294,665
Long-term Assets
Long-term Assets $25,000 $25,000 $25,000
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $25,000 $25,000 $25,000
Total Assets $86,593 $169,692 $319,665
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $37,042 $32,674 $29,064
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $37,042 $32,674 $29,064
Long-term Liabilities $0 $0 $0
Total Liabilities $37,042 $32,674 $29,064
Paid-in Capital $80,000 $80,000 $80,000

Retained Earnings ($52,500) ($30,449) $57,018
Earnings $22,051 $87,467 $153,582
Total Capital $49,551 $137,018 $290,600
Total Liabilities and Capital $86,593 $169,692 $319,665
Net Worth $49,551 $137,018 $290,600
Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month 11 Month
10 12
Sales
Beauty Supply $0 $0 $0 $0 $0 $0 $48,041 $49,321 $50,000 $50,296 $50,891 $51,451
Total Sales $0 $0 $0 $0 $0 $0 $48,041 $49,321 $50,000 $50,296 $50,891 $51,451
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month 11 Month
10 12
Inventory/Products $0 $0 $0 $0 $0 $0 $7,200 $8,507 $9,129 $10,133 $11,256 $13,775
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $7,200 $8,507 $9,129 $10,133 $11,256 $13,775
Page 1
Appendix
Table: Personnel
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Full-time Store Manager/ $0 $0 $0 $0 $0 $0 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333
Owner
Part-time Store Manager/ $0 $0 $0 $0 $0 $0 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667
Owner
Salesman (3) $0 $0 $0 $0 $0 $0 $6,667 $6,667 $6,667 $6,667 $6,667 $6,667
Total People 0 0 0 0 0 0 5 5 5 5 5 5
Total Payroll $0 $0 $0 $0 $0 $0 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667
Page 2
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month
12
Sales $0 $0 $0 $0 $0 $0 $48,041 $49,321 $50,000 $50,296 $50,891 $51,451
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $7,200 $8,507 $9,129 $10,133 $11,256 $13,775
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $0 $7,200 $8,507 $9,129 $10,133 $11,256 $13,775
Gross Margin $0 $0 $0 $0 $0 $0 $40,841 $40,814 $40,871 $40,163 $39,635 $37,676

Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 85.01% 82.75% 81.74% 79.85% 77.88% 73.23%
Expenses
Payroll $0 $0 $0 $0 $0 $0 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667
Marketing/Promotion $0 $0 $0 $0 $0 $0 $333 $333 $333 $333 $333 $333
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $0 $0 $0 $0 $0 $0 $7,500 $7,500 $7,500 $7,500 $7,500
Utilities $0 $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $500
Insurance $0 $0 $0 $0 $0 $0 $250 $250 $250 $250 $250 $250
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $1,750 $1,750 $1,750 $1,750 $1,750 $1,750
Building Expense $0 $0 $0 $0 $0 $0 $15,000 $0 $0 $0 $0 $0
Building Materials $0 $0 $0 $0 $0 $0 $0 $12,500 $12,500 $12,500 $12,500 $12,500
Other $0 $0 $0 $0 $0 $0 $1,083 $1,083 $1,083 $1,083 $1,083 $1,083
Total Operating $0 $0 $0 $0 $0 $0 $30,583 $35,583 $35,583 $35,583 $35,583 $35,583

Expenses
Profit Before Interest $0 $0 $0 $0 $0 $0 $10,258 $5,231 $5,288 $4,580 $4,052 $2,093

and Taxes
EBITDA $0 $0 $0 $0 $0 $0 $10,258 $5,231 $5,288 $4,580 $4,052 $2,093
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $3,077 $1,569 $1,586 $1,374 $1,216 $628
Net Profit $0 $0 $0 $0 $0 $0 $7,181 $3,662 $3,702 $3,206 $2,836 $1,465

Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 14.95% 7.42% 7.40% 6.37% 5.57% 2.85%
Page 3
Appendix
Page 4
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month Month
10 11 12
Cash Received
Cash from Operations

Cash Sales $0 $0 $0 $0 $0 $0 $48,041 $49,321 $50,000 $50,296 $50,891 $51,451
Subtotal Cash from $0 $0 $0 $0 $0 $0 $48,041 $49,321 $50,000 $50,296 $50,891 $51,451
Operations
Additional Cash Received

Sales Tax, VAT, HST/GST 5.00% $0 $0 $0 $0 $0 $0 $2,402 $2,466 $2,500 $2,515 $2,545 $2,573
Received
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $0 $0 $50,443 $51,787 $52,500 $52,811 $53,436 $54,024
Page 5
Appendix
Table: Cash Flow (Continued)
Expenditures Month Month Month Month Month Month Month 7 Month 8 Month 9 Month Month Month
1 2 3 4 5 6 10 11 12
Expenditures from Operations

Cash Spending $0 $0 $0 $0 $0 $0 $11,667 $11,667 $11,667 $11,667 $11,667 $11,667
Bill Payments $0 $0 $0 $0 $0 $0 $973 $29,353 $34,014 $34,658 $35,455 $36,452
Subtotal Spent on Operations $0 $0 $0 $0 $0 $0 $12,640 $41,020 $45,681 $46,325 $47,122 $48,119
Additional Cash Spent

Sales Tax, VAT, HST/GST $0 $0 $0 $0 $0 $0 $2,402 $2,466 $2,500 $2,515 $2,545 $2,573
Paid Out
Principal Repayment of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Borrowing
Other Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Long-term Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Purchase Other Current $0 $0 $0 $0 $0 $0 $15,000 $0 $0 $0 $0 $0
Assets
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $12,500 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $0 $0 $0 $0 $0 $0 $42,542 $43,486 $48,181 $48,840 $49,667 $50,692
Net Cash Flow $0 $0 $0 $0 $0 $0 $7,901 $8,301 $4,319 $3,971 $3,769 $3,332

Cash Balance $0 $0 $0 $0 $0 $0 $7,901 $16,201 $20,521 $24,492 $28,261 $31,593
Page 6
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month 11 Month
10 12
Assets Starting Balances
Current Assets
Cash $0 $0 $0 $0 $0 $0 $0 $7,901 $16,201 $20,521 $24,492 $28,261 $31,593
Other Current Assets $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
Total Current Assets $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $37,901 $46,201 $50,521 $54,492 $58,261 $61,593
Long-term Assets
Long-term Assets $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Accumulated $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation
Total Long-term Assets $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $12,500 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000
Total Assets $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $62,901 $71,201 $75,521 $79,492 $83,261 $86,593
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month Month 11 Month
10 12
Current Liabilities
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $28,220 $32,859 $33,477 $34,242 $35,175 $37,042
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal Current $0 $0 $0 $0 $0 $0 $0 $28,220 $32,859 $33,477 $34,242 $35,175 $37,042
Liabilities
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $28,220 $32,859 $33,477 $34,242 $35,175 $37,042
Paid-in Capital $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000 $80,000
Retained Earnings ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500) ($52,500
)
Earnings $0 $0 $0 $0 $0 $0 $0 $7,181 $10,842 $14,544 $17,750 $20,586 $22,051
Total Capital $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $34,681 $38,342 $42,044 $45,250 $48,086 $49,551
Total Liabilities and $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $62,901 $71,201 $75,521 $79,492 $83,261 $86,593
Capital
Page 7
Appendix
Net Worth $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $27,500 $34,681 $38,342 $42,044 $45,250 $48,086 $49,551
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[ABC]

BUSINESS PLAN 2011

Upon request, this document is to be immediately returned to [Company Name].

This is a business proposal. It does not imply an offering of securities.

1.0 Executive Summary.....................................................................................................................1

7.6 Projected Balance Sheet......................................................................................................21

1.0 Executive Summary

The major focus for grant funding is as follows:

[ABC]'s main objectives are:

1. To provide a variety of software services at reasonable prices.

1.3 Keys to Success

To succeed in this business [ABC] must:

 Sell a broad range of products and services.

[ABC] Company provides a variety of services at very reasonable prices.

These services include:

3.0 Market Analysis Summary

 Top-notch products and services

Chart: Market Analysis (Pie)

4.0 Management Summary

4.1 Management strategies used in ABC:

 Individuals and interactions over processes and tools

Chart: Market Analysis (Pie)

4.2 Target Market Segment Strategy

4.3 Industry Analysis

4.3.1 Competition and Buying Patterns

5.0 Strategy and Implementation Summary

5.1 Competitive Edge

[Company Name] offers the following advantages to customers.

5.2 Marketing Strategy

[Company Name]'s marketing strategy involves word-of-mouth advertising as well as marketing

5.3 Sales Strategy

Table: Sales Forecast

Direct Cost of Sales Year 1 Year 2 Year 3

Chart: Sales Monthly

Chart: Sales by Year

6.0 Management Summary

6.1 Personnel Plan

Total Payroll $70,002 $140,000 $142,800

7.0 Financial Plan

7.1 Start-up Funding

Table: Start-up Funding

Liabilities and Capital

Loss at Start-up (Start-up Expenses) ($52,500)

Total Capital and Liabilities $27,500

Total Funding $80,000

7.2 Break-even Analysis

• Periods of seasonally slow sales/business.

Table: Break-even Analysis

Monthly Revenue Break-even $21,719

Chart: Break-even Analysis

7.3 Projected Profit and Loss

Table: Profit and Loss

Pro Forma Profit and Loss

Gross Margin $240,000 $500,000 $520,000

Total Operating Expenses $208,498 $375,047 $300,597

Profit Before Interest and Taxes $31,502 $124,953 $219,403

Net Profit $22,051 $87,467 $153,582

Chart: Profit Monthly

Chart: Profit Yearly

Chart: Gross Margin Monthly

Chart: Gross Margin Yearly

7.4 Projected Cash Flow

Table: Cash Flow

Pro Forma Cash Flow