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Products of NESTLE
NESTLE india manufactures products of truly international qualitity
under famous brand names such as
NESCAFE,MAGGI,MILKBAR,kITKAT,MILKMAIDand NESTEA
and in recent years the company has introduced products of daily
consumption and use as NESTLE milk,NESTLE SLIM milk,etc.
NESTLE india is a responisleble org. and facilitates initatevies that help
to improve the qualility of life in the communities where it operates.
Mission and Vision
Vision statement:
Segmentation,Targeting,Positioning of
Nestle.
Nestle is global company of milk products and nutrtion
,chocolates,beverages
Marketing Stategies:
The Strategic plan provides the co. overall mission and objectives and
new hopes to achieve company’s views,through market
segmentation,positioning,targeting the co. takes decisions which
customeers it will provide and how.the co. also makes from other.
Segementation provides the firm togood satisfy the needs od its major
customers.
Geographic area
Demographic area
Psychographic area
Behavioural area
Geographic:
Demographic area;
Nestle segmented market area for its main products based on the
generation,For the products Cerelacc,Lecttogen , Koko
Krunch,Nido,Nestle divided the market area segment for new born
baby and children of different ages.
Nido
Cerelac
Nestle also provide cerelac for new aged baby.It contains milk and rice
mix for less than one yr baby.It fulfllis baby’s proper nutrition foods.
Nesquick,Koko Krunch
Abive are chocolate milk for babies . Nesquick and Koko Krunch
contains childs requried growth .
Lactogen
Nestle India brings full cream milk powder in the country . It gives baby
required nutrition .Lactogen one is for chils whose age not more than 6
months and Lectogen 3 is for babies whose age is below 1 year.
Psychograpich:
Life style and personality ;Nestle India provides KIT KAT these people
who really want to taste and enjoy chocolate.Nestle Nescafe 3 in 1 is
for specially those users and customers who are really in activity and do
not have more time.
Behavioral: