Table of Contents

S.R Topics.
1 Introduction
2 History
3 Main Product
4 Employees of Company
5 Total Assets of Company
6 Mission Statement
7 Vision Statement
8 Job Structure
9 Elaboration of Each Department
10 Top, Middle And Low Level Managers
11 Major Strategies
12 Planning Process
13 Planning Types
14 Resources of Company
15 Leading Performance measurement
16 Controlling
17 Process for jobs
18 Suitable Environment
19 Values and Beliefs
20 Reward and Punishment
21 Stress of Employees
22 Swot Analysis of Company
23 External Factors
24 Major Competitors
25 Current Innovations
26 Summary
27 Suggestion
28 Conclusion
 Coca-Cola
Introduction of Coca-Cola:
The Coca-Cola Company was founded in 1892 and established its Headquarters in Atlanta. The
Coca Cola Franchise is the World’s biggest Beverage Industry. It dominated a 48% of the global
Market share. In total the Franchise is responsible for over 160 different beverages within a
market consisting of 200 Countries. Examples of our products are Coke, Sprite, Fanta, Dasani
and many more. Their products range from Sport’s Beverages, Juices, Tea, Coffee and Water.

History of Coca-Cola:
In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original Coca-Cola
drink and sold it as a medicinal beverage. Pemberton's bookkeeper, Frank M. Robinson, is
credited naming the products and creating its logo. Robinson chose the name Coca-Cola because
of its two main ingredients (coca leaves and kola nuts) John Pemberton had taken a break and
left Robinson to make, promote, as well as sell Coca-Cola on his own. He promoted the drink the
best he could with the limited budget that he had and succeeded. In 1894, American businessman
Asa Candler purchased the company from Pemberton's heirs with the intent to advertise and sell
it as a beverage to regular consumers. Candler was one of the first businessmen to use
merchandising in his advertising strategy. By 1895, Coca-Cola was being sold in every state in
the union. Coca-Cola’s first ad read "Coca Cola. Delicious! Refreshing! Exhilarating!
Invigorating! As of 1948, Coca-Cola had claimed about 60% of the market share. In 1919, the
company was sold to Ernest Woodruff's Trust Company of Georgia. By 1984, The Coca-Cola
Company's market share decreased to 21.8% due to new competitors, namely Pepsi, being
released. They introduce their product in Pakistan in 1967.

Main Product of Coca-Cola:

There are 2 categories of our product.
 Carbonated Soft Drinks (CSD) Products.
 Still Product.
CSD Product:
In Carbonated Soft Drinks they deal with Coke, Sprite, Fanta.

Still Product:
In Still product they deal with Water and Juices.

In Pakistan we mostly focus on CSD products and have maximum market shares and mother
product is Coke.
Total Employees of Coca-Cola:
Our Employs in Pakistan is 4000+ including sales warehouses supply chains and finance and
globally 3lack+ Employees.

Total assets of Coca-Cola:

Total worth of Coca-Cola in 2017 is 87.89Billions U.S Dollars.

Mission Statement of company:

Build a sustainable and profitable business through refreshing consumers, partnering with
customers, delivering superior value to shareholders and being trusted by communities.

Vision Statement of company:

Be the outstanding beverage company, leading the market, inspiring peoples, adding value
through excellences.

Job structure of company:

 PSO ( Pre-Selling officer)
 SDE (Sales development Executive)
 ASM/RSM ( Area Sale Manager or Regional Sale Manager)
 DA (Distributor Advisor)
 TSM/GM ( Territory Sale Manager or General Manager of Territory)
 DS ( Director Sale)
 CCO ( Chief Commercial Officer)
 GM Pakistan ( General Manager of Pakistan)

Elaboration of each department:

Our organization culture is sub centralized and every department is indirectly independently
worked and every department has their own heads. An objective of each is same. CCO is deals
with marketing and sales.
  Head of sales CCO (chief commercial officer)
 DSC (director supply chain)
 CFO (chief finance officer )
 DL (director legal)

Top, Middle and Level managers of company:

Top managers:

 GM Pakistan
 Directors Sales
 Chief commercial Officers

Middle Managers:

 territory sale managers

 Area sales managers
 Sale development executive

Lower managers:

 Pre selling officer

Major Strategies:
Our strategy is depend on season and it is change day by day our main strategy is depend on the
foot path of the people because the will buy our product during eating meals. Our basic strategy
is to persuade our customer to buy our product with the help of advertisement.

Planning Process:
In this we analysis about what product is low and what product has the market gap then we focus
on our low sale product and then our sale of that product is good.

Planning Types:
There are several types of planning.
  Short-term planning
 Long-Term planning

Major Resources of company:

Our main resource is human who sell our product in market and the production department has
also the main role that makes the product according to the needs and wants of customers.

Leading performance measurement:

Our main purpose of our company is to earn maximum profit and if we earn profit then we are
on right way therefore we change our strategy according to the new technology and demand of
customer.

Controlling:

Control is the regulatory process of establishing standard to achieve organization goals,

comparing actual performance against the standard and taking corrective action when necessary
to restore performance to those standards.

 Quality
 Safety
 Feedback

Process for jobs:

Our Head Quarter makes advertisement on Dawn newspaper as well as on our official website.

Suitable Environment for company:

Economic Stability Law & Order is our suitable environment.
Values & Beliefs of company:
Accountability integrity and teamwork is the values and beliefs or our company there is no
compromise on these things. Manager is answerable for their decisions.

Reward & Punishment for each employee:

Reward: There and many reward for our employees like Annual Bonuses, Mini Bonuses,
Dinners and many Internationally tours for all our the world.

Punishment: there is no compromise on integrity if anyone cross their limits then they are fire
from company.

Stress of employees:
The major problem in all Malta-National company is stress management. Therefore we make the
Learning and Development Department (L&D) they introduce different course and also invited
different motivational speakers for our employees to motivate us.

Swot Analysis of Company:

As a mother brand we are very strong in Cola no one compete us in market we are in the
sustainability situation but in lemon and lime, Orange and water we are not able to compete
others. In other language we are weak in lemon and lime, Orange and water.

External factors that affect the company:

There are many external factors that affect the company like recently Encompass in Pakistan
affect the sale of our products. Law and order also affect our company if price of the dollar
increase then the price of our product is also increase therefore company faces the bad situation.

Major competitors:
Pepsi is our major competitor in market.
Current innovation:
We make many products time to time according to the needs of our customers last year we
introduce Cola Anar, Cola Mint and Capy-juices.

Questions of Project
 Describe Brief history of company?
 What is the main product of coke?
 How many employ of coke?
 What are the total assets?
 Describe the mission statement of coke?
 Describe the vision statement of coke?
 What is the structure of this organization or job structure?
 Define the elaboration of each department?
 Who is the top, middle and low level manager of this organization?
 What are the strategies for achieving their goals?
 Define the planning process?
 Define the planning types?
 What are the resources of this company?
 What is the leading performance measurement?
 Controlling
 Define the process for jobs?
 What is the suitable environment for this company?
 What are the values and beliefs of each department?
 What is the reward and punishment for each employ?
 How to manage a stress of employ?
 How to motivate an employs?
 What is the structured that they are used?
 What is the Swot analysis of organization?
 Define the external factors that affect a company?
 Who are the major competitors of coke?
 Define the current innovation of this organization?
Summary:
 The Coca-Cola Company was founded in 1892 and established its Headquarters in
Atlanta.
 In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original
Coca-Cola drink and sold it as a medicinal beverage.
 They introduce their product in Pakistan in 1967.
 The main product of coca cola is Carbonated Soft Drinks (CSD) Products and Still
Product.
 Total Employs in Pakistan is 4000+ including sales warehouses supply chains and
finance and globally 3lack+ Employees.
 Total Assets of Coca-Cola in 2017 is 87.89Billions U.S Dollars.
 Its mission-statement is to build a sustainable and profitable business through refreshing
consumers, partnering with customers, delivering superior value to shareholders and
being trusted by communities.
 Its vision statement is to be the outstanding beverage company, leading the market,
inspiring peoples, adding value through excellences.
 In this we analysis about what product is low and what product has the market gap then
we focus on our low sale product and then our sale of that product is good.
 Our Head Quarter makes advertisement on Dawn newspaper as well as on our official
website for hiring new peoples for company.
 They make many products time to time according to the needs of their customers last
year we introduce Cola Anar, Cola Mint and Capy-juices.
 The major competitor is Pepsi.

Suggestions:
Our personal suggestion is that the company tries to increase their portfolios and also introduce
different flavors of juices, energy drinks and many more according to the needs of their
customers and also try to solve the different market and merchandises problem that affect the
sale of our product if they control these problems then the company will rise within days.

Conclusion:
From this survey we can conclude that coke is one of the most leading brands in drinks. It has
only one competitor Pepsi Moreover, the sales don’t depend on anything, because consumer
needs it during eating in functions or party. Although it can’t take place of natural drinks as
orange juice or lemon juice but still it is widely used all over the world. Yet if there is any
competitor, the sale of coke is so high that it can compete it.