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Lillianna, Kristian, Haley, Jesse

Story Time

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 Problem:
Student athletes having to carry
around an extra bag that is very
bulky and uncomfortable.

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Solution:
BundlIt

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Materials ordered:

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Customer Problems Solution Unique Value Customer Customer Segments
Sports equipment is too Proposition Relationships
BundlIt- a compact set of - Retailers -Student Athletes
bulky or awkward and
clamps that hold sports gear - Website Ages 12-22
unorganized., An alternative way to
in an efficient way to carry - advertisement
carry your sports - Parents of athletes
to and from sports
Competitors equipment that's
- Backpacks organized and offers
- Specialty Bags Key Metrics the luxury of not having Channels
-social media page -Online
and take polls to carry another bag. -Try to get into sports
stores like Dick’s and
-Units sold and cash flow specialty stores (eg.
statement Premier Soccer)
-advertisement
Cost Structure Revenue Streams

-COGS($155.45 ) - Any purchases from stores or online

-marketing/advertising ($127.95) - Possible funding from investors
- Trade shows and pitch competitions

© 2018 Uncharted Learning, NFP | Copyright Warning: Do no reproduce or make available to persons outside your School. 9
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Next steps:
- Meet with mentor to play around with
design
- Build three prototypes
- Update website
- Choose students to test
- Get feedback
- Work further on our table display
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