DEAR RESPONDENTS,

May I kindly request you to spare a little of your precious time to help me out in my study on
“RETAIL PENETRATION AND INCREASE IN SHARE OF CHOCOLATE MARKET.”, by
filling up this questionnaire. I hereby assure you that the information furnished by me will only
be used for research purpose.

Thank you,

Regards,

MANU M NAIR

QUESTIONNAIRE FOR

CONSUMER

Name:

Age group

 16-22 years
 23-30 years
 31-40 years
 Above 40

Gender

 Male
 Female

1. Do you eat chocolate? [Tick relevant]

Yes
No
2. Which brand of chocolate do you prefer? [Tick relevant]
 Amul
 Cadbury
 Nestle
 Ferrero India
 Parle
 Others

3. How much importance do you give to the following factors when you purchase
a chocolate? (Tick in the desired column)
 Flavour/taste
 Price
 Quality
 Packaging Form
 Brand
 Image
 Quantity

4.How much are you satisfied with the following factors in your
p r e f e r r e d chocolate? (Tick in the desired column)
 Flavour/taste
 Price
 Quality
 Packaging
 Form
 Brand
 Image
 Quantity

5. Which form of chocolate do you like?

 Hard
 Nutties
 Crunchy
 Chew
6. Which pack do you purchase? [Tick relevant]

 Small
 Big
 Family pack
7. Which promotional offers attract you most? [Tick relevant]

 Free gifts
 Price offers
 Any others

.8. Which of these factors attracts your purchase? [Multiple choice]

 Advertisement
 Suggestion from friends and relatives
 Attractive Display
 Doctors’ Advice
 Brand Ambassadors
 Ingredients

9. Which media of advertisement influence your purchase? [Tick relevant]

 Television
 Newspaper
 Brochures
 Hoardings
 Display

10. How frequently do you purchase chocolates? [Tick relevant]

 Once in a fortnight
 Daily
 Weekly
 Monthly

11. Factors that affect your decisions to buy Chocolate of a particular company. [Tick relevant]

 Window display or decoration

 Festive season or Mood Packaging
 Remembrance of Advertisement
 Word of Mouth from dealer/retailer
 Any Other
12. Did you ever seen advertisement of Amul Chocolate in any media or print form? [Tick
relevant]

 Yes
 No

13. Do you think that the present choices available in chocolates are costly? If yes, what will
be your ideal price range? [Tick relevant]

 No
 If Yes, Ideal price change________________________

14. If your preferred brand is not available for repeat purchases then what will you
do?

 Postpone your purchase

 Switch over to other brand
 Go to the other shop to search for your preferred brand

15. If another brand of the same product appears in the market, will you prefer to
stop buying this brand and buy the new brand?

 No, Not at all

 No, I shall not
 I may consider
 Can’t say

16. If you don’t like to change to the new brand, then what are the reasons for continuing
to purchase the old brand?

____________________________________