Packaging project

1. 1. BUSINESS PROJECT Guided by: Mrs.Swati Bhargava

2. 2. Made by- Amisha Pawar. Khushi Agrawal Manasvi Wagh Manisha Thapa
Himani Khandelwal.
3. 3. Introduction: Packaging is one of most important parts of marketing. As
clothing is for humans ,packaging is for products. Packaging refers to the act
of designing and producing the container or wrapper of a product. Packaging
plays an important roal in determining customers attitude towards the product
sometimes by looking at the packaging the customer tries to access the
product quality. Attractive packaging is one of the important factors in success
of a product and perform better .
4. 4. 3. Transportation Packaging2. Secondary Packaging 1. Primary
Packaging Levels of packaging
5. 5. Primary Package Secondary package Transportation Package
6. 6. Primary Packaging It refers to the products for immediate container.
Example:- Toothpaste ,Colgate, Pepsodent etc…
7. 7. Secondary Packaging It refers to additional layer of protection that are kept
till the product are ready for use. Example:- A toothpaste tube comes in a
cardboard box. When a consumer using the toothpaste he disposes of box
but retain the primary tube.
8. 8. Transportation Packaging It refers to further packaging necessary for
storage a transportation . Example:- A toothpaste manufacture may send the
goods to retailer in a carbolated box.
9. 9. Functions of packaging
10. 10. Product Identification :- Packaging greatly helps in identification of
product. A nivea jar can be easily identified by its blue colour packaging. It
give the product unique identify. Product Protection :- Packaging protects the
contects of a product from spoilage, breakage , leckage , forage , damage
climatic effect etc. This kind of protection is required doing storing distribution
and transportation of product.
11. 11. Facilitating use of product :- The size and shape of package should be
such that it should be convinent to open handler & use for the consumer.
12. 12. Product Promotion :- Packaging is also used for promoting purposes . An
attractive colour , photograph or typephase many be used to draw attention
for people at purchasing time. Packaging makes product to look different &
unique with different product that people attracted towards it & products get
promoted.
13. 13. Evaluation of packaging :- From the very beginning, packaging has been
involving and will keep on involving with changing due to its influency
perceptions. The History of packaging dates back to ancient times when
natural materials such as leaves from trees , woven baskets or a animal skin
for used to store goods.
14. 14. Time line of major development and innovation in Packaging. Period
Packaging Method 3000 -1500 BC Terracotta Vessel 1200 BC Glass Jars
1035 AD First recorded use of paper Middle Ages Wooden Barrels most
common way of preserving and transporting goods 1764 Stuff sold in metal
tins . Early 1900’s Wooden Crates and boxes replaced by corrugated. Early
1920’s Invention of transparent cellopan 1940’s Development of packaging of
frozen foods.
15. 15. Period Packaging Method 1952 Aerosal cans introduced to the mass
market. 1960’s Aluminium Drinks Cans became popular 1961 Aseptic cartons
invented & have been used for precerving long life milk ever sins 1977 Most
commonly used plastics , Polythyn , terypthalate (PETE) Development.
16. 16. WOODEN CRATES Wooden Crates was earlier considered the best
means of packaging fruits & vegetables to be transported as they were-
•Readily & cheaply available. •were tough and durable enough to handle &
the whole transportation process. But, with the passage of time increased use
of good created issues.
17. 17. By the Early 1900’s wooden CratesCARDBOARD CRATES & boxes
were being replaced by corrugulated papers & shipping cartoons due to their
ease of use & low cast. The Strength lightness & Cheapness of this materials
make it very useful for shipping & strong. Today , cardboard boxes more
accurately called “c-fluite corrugated paper board cartoons” are used
universally for transporting fruits & vegetables & others products.
18. 18. PLASTIC CRATES The fruits and vegetables industry in extending its use
to plastic crates. Using plastic crates is one of the efficent methods of
transporting them through all links of distribution chain. Circulation is
necessary in fruits & vegetables industry . In a vented Plastic Crates the
product can live longer , thus ensuring fresh delievery to
19. 19. The battle for market share is being fought mainly environmental line
though cost The carry bag mainly use by consumer to carry grocery or small
item has seen indence competition between paper bag , plastic bag and cloth
bag.  The packaging industry targeting the small industry has witnessed a
major change and chorning during the last 3 decades. Carry bag
Conumdrum
20. 20. Paper Bag ◦ Before there were paper bags , people would bring a
container to hold the things they bought in the market, possibly a basket. If
the customer did not have a container, the storekeeper would twist sumo
paper together to hold the purchase. This was called cornucophia they were
the first paper bag.
21. 21. Plastic shopping bag, carries bags or plastic grocery bag are a type of
shopping bag made from various kinds of plastic . In use by consumer
worldwide. Since the 1960, these bags are sometimes called single use bags
, referring to carrying out items from store to home.Plastic bags
22. 22. These bag can reuse and last long. However one time purchase cost is
high. Compare to paper or plastic bags even though life time Cloth bags are
 promoted as the “ greenest option for carrying bag compare to plastic and
paper bags. Cloth Bag
23. 23. Changing milk packaging The innovation of packaging of milk has been
dependent upon changes in technology for old chain supply . Milk in bottles-
*Advantages: 1. Bottles can be reuse. 2. Easy to sanitize. *Disadvantages: 1.
Heavy 2. Easy to break
24. 24. Milk in Plastic Container & Easy to mouldPouch & Shelter Proof.
Convinent.  Cheaper to produce.  Lighter than glass. transport.
25. 25. Attractive design possible , then effective use of space Userfriendly. 
Can be recycled. Milk in Tetra Pack & materials , efficency and in storage
and distribution.
26. 26. Reduced cost of packaging More suitable for distribution in a cluster of
consumer. Milk through Vending Machine & transport. The first significant
development in packaging of milk for retail sail came at the very beginning of
last sanctuary with introduction of the process of sternalized milk in which the
retail cantainer. the glass bottle , formed an integral & essential part.
27. 27. VENDING MACHINE
28. 28. Reuse of packaging. Reuse is to use an item again after it has been used.
This include conventional reuse where the item is used again for the same
function. Tin boxes , glass jars , plastic bottles are example of packaging
which can be reused for storage of various hints after the primary product
contained in package is finished. There are two dominant consumer
maintained i.e. one like to consult and reuse and other tend to use and throw.
The dominant behavior depend on lifestyle and income endorse with busy
lifestyle & higher income tend to leave towards the latter category.
29. 29. Concept of Pyramid packaging for milk. The concept of pyramid
packaging has evolved in the ongoing effort to further efficency in packaging
technology for the same volume. A tetrahydral pyramid uses less cardboard
than a cuboid & therefore is more cost efficent.
30. 30. Cost of packaging & who pays it. Cost of packaging is an important factor
in determining the type of packaging used other than the cost of
manufacturing the package , the type of package also influences the cost of
storage and transportation. The type of container or package can also
increase cost due to high spoilage more space greater weight , breakage etc.
31. 31. The average packaging cost comes to about 9% of amount once spent on
ones product. The extent to which the cost is shared between the consumer
and manufacturer depends upon- • Type of materials used & possibility for
reuse. • Type of competition in market. • Consumer are now better educated ,
wealthy & have high expectations.
32. 32. Conclusion It has been observed from above that – *scope of marketing of
products has increase due to new innovation in their packaging. *increase in
cost of packaging increase the price of the product. So due care should be
taken while planning the nature & type of packaging.
33. 33. Thank you!!