Summer Binder

McGraw-Hill Summer 2009
CONTENTS
Business 3
Entrepreneur Press 59
Consumer 67
Sports 87
Education 99
Test Prep & Study Guides/Teacher Interest
World Language 113
Computing 137
Technical 149
Medical 171
Amacom 189
Berrett-Koehler 215
Career Press 227
Harvard Business Press 235
Index 251
“One of the
SMARTEST
INVESTORS
on the planet.”
—Money magazine
EL-ERIAN:
WHEN MARKETS COLLIDE
978-0-07-159281-9
0-07-159281-4
Hardcover
MHPROFESSIONAL.COM Available everywhere books are sold.

BUSINESS
4 Summer 2009
The New Rules for Getting the Right Things Done in Difficult Times
Ram Charan
Straight talk from the world’s most influential consultant on how to survive and
thrive during the global economic meltdown
Economic turbulence has arrived with a vengeance, and only companies that face it head-on at the
beginning of this world-wide crisis will be the ones left standing once the dust clears. Renowned con-
sultant Ram Charan traces the causes of this crisis, identifies the essential priorities managers need
to focus on now, and offers clear guidelines for top executives and managers.
From executive concerns to finance, marketing, sales, and manufacturing issues, Leadership in the Era of
Economic Uncertainty is the necessary primer for seizing opportunity and preserving profit in today’s
global economy.
• The bestselling coauthor of Execution, Ram Charan was dubbed “the most influential consultant
alive” by Fortune magazine
• Features examples and case studies from prestigious Charan clients, including Microsoft, Home
Depot, and Hanes
• Charan has been a major influence at top companies, including GE, KLM, Bank of America, DuPont,
Novartis, EMC, and Verizon, helping them to develop, shape, and implement their strategic direction
• Clear prescriptions for CEOs, CFOs, and those in charge of key corporate functions including sales
and marketing, manufacturing, purchasing, R&D, legal, logistics, and more
“Among the world’s most sought after CEO advisers, Charan has
worked closely with executives at General Electric and DuPont.”
—BusinessWeek
McGraw-Hill 5
PRAISE FOR INTERNATIONAL MANAGEMENT GURU RAM CHARAN

“What Charan loves to do is to solve “Ram Charan’s frenetic pace, fierce
business problems.With his plainspoken intelligence, and deep access have
Socratic approach, he helps demolish made him an unrivalled source of
organizational silos or persuade real world insights into what business
entrenched executives to change their does right—and all too often wrong.”
points of view.”
—Fortune
—Fast Company
The Essential Guide for Combating

the Ravages of Economic Turbulence Ram Charan (Dallas, TX) is the
coauthor/author of the bestsellers
Execution and What the CEO Wants
You to Know. A noted expert on
business strategy, Charan has
coached some of the world’s most
successful CEOs.
JANUARY
McGraw-Hill
Business & Economics/
Management/Strategic Planning
Hardcover • 8¼ × 5¼ • 128 pp
ISBN-13: 978-0-07-162616-3
ISBN-10/MHID: 0-07-162616-6
$22.95
Rights: World
Related McGraw-Hill Title:

Prahalad: The New Age of Innovation
Hardcover • $29.95
978-0-07-159828-6 • 0-07-159828-6
6 Summer 2009
COACH WOODEN’S
LEADERSHIP GAME
PLAN FOR SUCCESS
12 Lessons for Extraordinary Performance and Personal Excellence
John Wooden and Steve Jamison
America’s “Greatest Coach of the 20th Century,” UCLA’s John R. Wooden

returns to March Madness with his upcoming bestseller, Coach Wooden’s
Leadership Game Plan for Success
Hailed for his brilliance in teambuilding by cor- Words of Wooden, Words of Wisdom
porate America, John Wooden has schooled
generations of CEOs, top executives, and man- WOODEN: A LIFETIME OF
agers in his timeless philosophy of leadership OBSERVATIONS AND REFLECTIONS
and success. Now, in his most practical ‘hands- ON AND OFF THE COURT
on’ book ever Wooden offers an exciting John Wooden with Steve Jamison
opportunity to study under the guidelines of Wooden’s life lessons, along with personal letters
Coach Wooden himself. from Bill Walton, Kareem Abdul-Jabbar, and Bob
Costas, among others, make this book an inspira-
Coach Wooden’s Leadership Game Plan for tional classic.
Success includes: Hardcover • $18.95
• John Wooden’s ‘Compass of Core Leadership 978-0-8092-3041-9 • 0-8092-3041-0
Values’
THE ESSENTIAL WOODEN
• Strategies to establish a solid foundation,
John Wooden with Steve Jamison
improve leadership skills, develop teams, and
The Essential Wooden delivers the coach’s insights
ignite success. on achieving exceptional leadership in any organi-
• Exercises, tests, insightful quotes, and photos, zation, with lessons for inspiring championship
performance.
as well as observations from business and
sports greats whose lives Coach Wooden has Hardcover • $19.95
touched. 978-0-07-148435-0 • 0-07-148435-3
• John Wooden’s 50 top maxims and directions WOODEN ON LEADERSHIP

on being an effective leader John Wooden and Steve Jamison
• Personal Pyramid of Success self-evaluation Focusing on Wooden’s 12 Lessons in Leadership
and grading and his acclaimed Pyramid of Success, this book
helps to develop competitive fire while teaching
organizations to do the same.
978-0-07-145339-4 • 0-07-145339-3
McGraw-Hill 7
Take a one-on-one leadership class

with Coach John Wooden himself!
John R. Wooden (Los Angeles,

CA), and his historic UCLA dynasty,
won 10 NCAA championships in
12 years, including 88 straight
games. Sports Illustrated says,
“There has never been a finer
coach in American sports than John
Wooden.” He received the Medal
of Freedom Award in 2003,
America’s highest civilian honor.
Steve Jamison (San Francisco,
CA), is America’s preeminent
authority on John Wooden’s leader-
ship philosophy. A best-selling
author he is a consultant to the
UCLA/Anderson School of
Management’s John Wooden Global
Leadership Program.
MARCH
McGraw-Hill
Business and Economics/Leadership
Hardcover • 6 × 9 • 288 pp
THEY CALL ME COACH More than
John Wooden with Jack Tobin, half a million ISBN-13: 978-0-07-162614-9
Foreword by Bill Walton Wooden
books sold ISBN-10/MHID: 0-07-162614-X
This bestselling autobiography, updated $26.95
with a new foreword by Hall-of-Famer
Bill Walton, relates Wooden’s record-breaking Rights: World
career, his life, and how his top players shaped the NBA.
Paperback • $16.95
978-0-07-142491-2 • 0-07-142491-1
MY PERSONAL BEST
John Wooden with Steve Jamison
Wooden reveals his life’s educational journey in a modern
sports classic will serve as inspiration to anyone who aspires
to be a coach, on the court and in every arena of life.
978-0-07-143792-9 • 0-07-143792-4
8 Summer 2009
2009-10 EDITION
LOWER YOUR TAXES—BIG TIME!

Sandy Botkin, CPA, Esq.
More than
105,000
copies sold!
Completely revised and updated—
the keep-your-money manual guaranteed
to slash taxes
Lower Your Taxes—Big Time! puts the expertise of a CPA
and former IRS attorney at taxpayers’ fingertips.
Updated to include the latest tax law changes, this
guide gives readers the secrets that helped more than
100,000 people save more than $300 million on their
taxes. It helps them to legally and dramatically cut taxes
by establishing themselves as independent contractors
or businesspeople—writing off everything from vaca-
tions to movies and plays, and receiving a subsidy of
$5,000 or more from the IRS every year.
“Will put thousands of dollars in your

pocket every year.”
—Mark Victor Hansen, co-creator,
Chicken Soup for the Soul
JANUARY • Updated to reflect recent and upcoming changes in
McGraw-Hill the U.S. tax law
Business & Economics/Personal Finance • One of the top tax books according to Entrepreneur
Paperback • 7⅜ × 9¼ • 304 pp magazine
ISBN-13: 978-0-07-162378-0 • Botkin is one of the most popular national lecturers
ISBN-10/MHID: 0-07-162378-7 in tax reduction and audit proofing techniques, and
$19.95 has toured with Tony Robbins and Donald Trump at
Previous edition ISBNs: 2006 events with 10,000-20,000 in attendance
0-07-147868-X • 978-0-07-147868-7
Sandy Botkin (Germantown, MD) is a former IRS Attorney
Rights: World and CPA. Through his Tax Reduction Institute, Mr. Botkin has
taught more than 100,000 taxpayers how to save over $300
million on their taxes with his seminars.

Schnepper: How to Pay Zero Taxes, 2008, 25th Edition
978-0-07-154615-7 • 0-07-154615-4
McGraw-Hill 9
THE CATS WORKBOOK

A Personal Prowl Through the Nine Lives of Innovation
Stephen Lundin, Ph.D., bestselling co-author of FISH!,Vivienne Anthon,
and Carolyn Baker
From the bestselling author of CATS and

FISH!—the purrfect guide for sparking
creativity and innovation in the workplace
A personal companion guide to CATS:The Nine Lives of
Innovation, this colorful “claws-on” workbook is filled
with revealing self-tests and inspiring exercises based
on the author’s popular seminars and training sessions.
Highlights include: the nine actions that increase the
odds for innovation, four creative barriers every effec-
tive CAT needs to overcome, leadership lessons for
CAT “wranglers,” creative contemplation in the cubicle,
and other inventive tricks CAT lovers will pounce on.
• Written by the coauthor of FISH!, the 5 million copy
bestseller
• CATS was a number-one bestseller in Australia and
New Zealand
• Lundin will be promoting the book at dozens of CATS
events throughout 2009 and 2010
APRIL
Stephen Lundin (Maplewood, MN and Vero Beach, FL) is
McGraw-Hill • Business
one of the world’s most sought-after speakers, writers, work-
shop leaders, and filmmakers. In addition to the phenomenal Paperback • 7⅜ × 9¼ • 144 pp
success of his bestselling FISH!, he has worked with major ISBN-13: 978-0-07-160842-8
clients including 3M, Microsoft, and Johnson and Johnson, as ISBN-10/MHID: 0-07-160842-7
well as the President’s Executive Exchange Program.
$19.95
50+ illustrations • Rights: Restricted
Spark Innovation and
Watch the Fur Fly!
Lundin: CATS: The Nine Lives of
Innovation
978-0-07-160221-1 • 0-07-160221-6
10 Summer 2009
THE COST OF
CAPITALISM
Understanding Market Mayhem and Stabilizing Our Economic Future
Robert J. Barbera
CNBC regular Robert J. Barbera offers a crystal clear explanation of the

financial market crisis of 2008
While mainstream financial analysts are stringing together ad hoc explanations for the financial crisis
of 2008, a relatively small group of economists saw this coming. In The Cost of Capitalism, Robert J.
Barbera explains why.
Barbera makes the case that investors and policy-makers can reduce the risk of truly gruesome out-
comes if they better plan for the violent economic storms, which history confirms are always over
the horizon.
Readers will learn how to gird themselves for the roller-coaster ride that is free market capitalism;
policy makers will find out how to plan for crises they know will occur at some point; and academic
economists will rethink their pursuit of ever more elaborate mathematical models that bear no
resemblance to the real world.
The message is simple: Stop pretending that people are always rational and that markets are always
efficient—and be prepared for market mayhem.
• Author has an excellent media platform: Barbera is frequently quoted in Wall Street Journal and New
York Times articles, and he appears regularly on CNBC as a commentator and a co-host
• Barbera’s accessible analysis will help investors make sense of today and plan for tomorrow
McGraw-Hill 11
Economic instability is not the exception—it’s the norm.
Learn how to plan accordingly.
Robert J. Barbera
(Cos Cob, CT), chief economist of
Investment Technology Group, is
responsible for the firm’s global
economic and financial market
forecasts. His previous positions
included chief economist and
director of economic research
at Lehman Brothers and chief
economist at E.F. Hutton. He
also teachs economics at Johns
Hopkins University.
MARCH
McGraw-Hill
Business & Economics/Investing
ISBN-13: 978-0-07-162844-0
Related McGraw-Hill Titles:
ISBN-10/MHID: 0-07-162844-4
El-Erian: When Markets Collide $27.95
Rights: World
978-0-07-159281-9 • 0-07-159281-4
Minsky: Stabilizing an Unstable Economy
978-0-07-159299-4 • 0-07-159299-7
12 Summer 2009
GET CONTENT GET CUSTOMERS

Turn Prospects into Buyers with Content Marketing
Joe Pulizzi and Newt Barrett
Cutting-edge strategies and advice for creating

dynamic content marketing campaigns
The rules of marketing have changed. Today, savvy busi-
nesses are using compelling, target-driven content to
create marketing messages that attract new customers
and hold onto existing ones. Get Content Get Customers
shows marketing professionals step by step how to
create and execute a content marketing strategy for
virtually every company, regardless of size or industry.
The authors explain how to choose the best medium
for marketing the content; i.e. print, blogs, web,
newsletters, white papers, and more.
• Content marketing is considered the future
of marketing
• In a recent study by the Online Publishers
Association, content marketing outperformed
standard online advertising by 29%
• Joe Pulizzi and Newt Barrett are well known in
the field; Pulizzi was voted “2008 Custom Media
Innovator of the Year” by American Business Media
• Authors’ websites receive a combined 20,000 visitors
M AY
each month
McGraw-Hill
• Includes an introduction by Paul Gillin, bestselling
Business & Economics/Marketing
author of The New Influencers
Paperback • 6 × 9 • 224 pp
ISBN-13: 978-0-07-162574-6 Joe Pulizzi (Cleveland, OH) is founder and chief content
officer for Junta42, the leading online resource for content
ISBN-10/MHID: 0-07-162574-7
marketing. Newt Barrett (Bonita Springs, FL) is president
$21.95 of Content Marketing Strategies, a firm that helps businesses
8 screen shots • Illustrations market their products and services through relevant content.
Rights: World

Bhargava: Personality Not Included
0-07-154521-2 • 978-0-07-154521-1
McGraw-Hill 13
THE BIG BOOK OF MARKETING

Lessons and Best Practices from the World’s Greatest Companies
Edited by Anthony G. Bennett
Proven prescriptions from world-class

marketing aces on staying ahead of the
curve in today’s fast-paced marketing
environment
Never has there been a more thorough, authoritative
guide to world-class marketing essentials than The Big
Book of Marketing. It brings together the wisdom and
high-level expertise of marketing professionals from
eighty-six of the world’s greatest companies who share
their insights on research, planning, pricing, public rela-
tions, advertising, direct marketing, international
marketing, and eighteen other areas marketers need to
master in order to succeed in today’s global market-
place.
• Features case studies from 86 of the world’s largest
and most successful companies, including Pepsi,
Gillette, GE, Merck, Kraft, Costco, Procter & Gamble,
Exxon, Frito-Lay, Paramount Pictures, and Texas
Instruments M AY
• Based on material originally developed for McGraw-Hill
Georgetown University Business School’s popular Business & Economics/Marketing
course on Global Marketing and Best Practices
Paperback • 7¼ × 9 • 400 pp
• An instant classic on best practices for marketing ISBN-13: 978-0-07-162125-0
managers, product developers, PR reps, brand man-
ISBN-10/MHID: 0-07-162125-3
agers, Internet marketers, advertising directors, and
$29.95
marketing students
Rights: World
Anthony G. Bennett (Washington, DC) has worked as a
marketing and sales executive at several Fortune 100 compa-
nies. He teaches marketing at Georgetown University.

Lenskold: Marketing ROI
978-0-07-141363-3 • 0-07-141363-4
14 Summer 2009
James N. Whiddon with Nikki Knotts

Unparalleled wisdom from the investing elite
Market timing and Wall Street volatility are the Achilles heels of most portfolios; in the end, these
factors will inevitably catch up to the average investor. These days, it takes a creative financial
thinker—a revolutionary—to turn a profit over the long run.
In this book, James Whiddon, host of the popular radio program “The Investing Revolution,” provides
a platform for some of the world’s most successful, free-thinking investors to offer insights and
strategies readers can use to increase their wealth and assets while avoiding common pitfalls.
Maintaining that today’s investors are faced with a constant barrage of conflicting investment informa-
tion, hit-and-miss approaches, and exaggerated return claims, Whiddon provides the best and most
innovative advice gleaned from his close association with investing giants. Through his own experi-
ence as well as the perspectives of the industry’s most notable finance leaders, economists, and
pundits, he reveals investment strategies grounded in Nobel Prize-winning research.
• Covers long-term profitiability, global strategies, investing behavior, and alternative approaches to
Wall Street—the themes that most resonate with investors in today’s turbulent economy
• Contains contributions from industry titans like John Bogle and Michael Mauboussin and brilliant
thinkers like Mohamed El-Erian and Jeremy Siegel
REVOLUTIONARY ADVICE ON TODAY’S MOST PRESSING TOPICS:

• Understanding the Markets: Robert Samuelson, Daniel Gross, and Weston Wellington
• Investing Behavior: Barry Schwartz, Jason Zweig, and Peter DeMarzo
• Global Investing: Edward Prescott, Marvin Zonis, and Mohamed El-Erian
• Inside the Investing World: Eugene Fama, Jeremy Siegel, and Jane Bryant-Quinn
• Capitalism: Bob McTeer, Edmund Phelps, and Bob Litan
McGraw-Hill 15
A spirited gathering of the investors who play by their

own rules—and consistently beat the Street!
James N. Whiddon (Fort

Worth, TX) is the founder and
CEO of JWA Financial Group and
the co-host of “The Investing
Revolution,” a highly weekly radio
show out of Ft. Worth, Texas. He is
a frequent speaker and writer on
financial topics.
Nikki Knotts (Fort Worth, TX) is
the director of communications for
JWA Financial Group, Inc.
M AY
McGraw-Hill
Personal Finance/Investing
ISBN-13: 978-0-07-162394-0
ISBN-10/MHID: 0-07-162394-9
El-Erian: When Markets
$27.95
Collide
Rights: World
978-0-07-159281-9
0-07-159281-4
Siegel: Stocks for the
Long Run
978-0-07-149470-0
0-07-149470-7
16 Summer 2009
LEADERSHIP LESSONS
OF THE
WHITE HOUSE FELLOWS
Learn How to Inspire Others, Achieve Greatness,

and Find Success in Any Organization
Charles P. Garcia
Lessons on leadership from one of the nation’s most elite fellowships

The White House Fellows program is one of the most exclusive and prestigious fellowships in the
United States. Each year fewer than twenty Fellows are chosen from a pool of nearly four thousand
applicants to work alongside the president, vice president, cabinet secretaries, and other top govern-
ment officials.
Written by a former Fellow and bestselling author who served in the administrations of Ronald
Reagan and George Bush, Leadership Lessons of the White House Fellows explores the program through
the eyes of distinguished former Fellows whose professional and personal lives were transformed by
their time spent at the sides of the nation’s most powerful elite. Working from in-depth interviews of
the men and women profiled in the book, as well as his own experiences in the White House,
Charles P. Garcia extracts powerful insights into the nature of leadership and shares the secrets of
successful leadership that readers can readily apply to virtually any field of endeavor.
• This is the first book to go behind the scenes of the White House Fellows program to reveal the
secrets of how to be a dynamic, inspiring, and effective leader. Garcia provides in-depth advice on
how readers can apply these secrets to their professional and personal lives
• Garcia worked in three Presidential administrations, founded one of the nation’s fastest-growing
private companies, and was named one of the nation’s one hundred most influential Hispanics by
Univision Television. His first leadership book, A Message from Garcia (Wiley, 2006), was a Wall Street
Journal bestseller
• Garcia has appeared on CNN/Crossfire, FOX News, CBS, CNN, Univision, Telemundo, and CNN en
Español; he was Telemundo’s behind-the-desk military analyst during the 23-day period of combat
operations in Iraq
McGraw-Hill 17
Oval Office wisdom that creates

corner-office success
Charles P.
Garcia (Boca
Raton, FL), is a
former White
House Fellow, a
graduate of the
US Air Force
academy, a Columbia Law School
graduate, and a bestselling author.
In 2006, he sold his investment
banking firm, which grew from
three people to 60 offices in seven
countries; Inc. magazine had identi-
fied it as one of the top ten
fastest-growing privately held com-
panies in the U.S. Garcia has been
named entrepreneur of the year by
three national organizations.
M AY
McGraw-Hill • Business/Leadership
ISBN-13: 978-0-07-159848-4
ISBN-10/MHID: 0-07-159848-0
Insights from major figures $24.95
• Government service (Former Secretary of State Colin Powell) Rights: World

Previously announced; all back orders cancelled
• Private Industry (NYSE CEO Marshall Carter)
• Nonprofit (former Red Cross President Marsha Evans)
• Journalism (former CNN CEO Tom Johnson)
• Military (former NATO Supreme Allied Commander Wesley Clark)
• Medicine (medical missionary Bernard Loeffke)
• Education (Stanford School of Business Dean Robert Joss)
18 Summer 2009
A COMPASS TO FULFILLMENT
Passion and Spirituality in Life and Business
Kazuo Inamori, Founder of Kyocera and KDDI
One of the world’s most respected business

leaders shares the personal philosophy that
has driven his life of success and innovation
Achieving success starts from within. In this visionary
work, the legendary founder of Kyocera and KDDI,
Kazuo Inamori, draws on his business savvy, life experi-
ence, and faith tradition to provide readers with the
wisdom they need to live life fully, meaningfully, and suc-
cessfully. By asking basic questions, taking a self-help
approach, and writing in an engaging, accessible style,
Inamori provides readers with useful mental models for
understanding how our actions and attitudes affect the
results we get—in business and in life.
• Inamori is an icon of the global business community
who is highly regarded as both an innovator and a
spiritual thinker
• Translated into English from the Japanese edition that
has sold over 500,000 copies
• Includes Inamori’s new introduction, underscoring the
business applications of his approach
M AY Dr. Kazuo Inamori is a world-renowned management

expert and successful entrepreneur. He is the founder of
McGraw-Hill Kyocera, KDDI and The Inamori Foundation. He is the author
Business & Economics/Management of A Passion for Success and For People and For Profit.
Hardcover • 5¼ × 8¼ • 128 pp
ISBN-13: 978-0-07-161509-9
ISBN-10/MHID: 0-07-161509-1
Ohmae: The Mind of the Strategist
$21.95
Rights: World English 978-0-07-047904-3 • 0-07-047904-6
McGraw-Hill 19
MANAGING ACROSS CULTURES

The 7 Keys to Doing Business with a Global Mindset
Charlene Marmer Solomon and Michael S. Schell, founders of RW³ LLC
For every manager across the globe—a

must-have collection of cross-cultural
business tools that make a world of
difference in today’s market
With the increase of new global clients, customers, and
suppliers and the advent of collaborative software and
global teams, more businesses than ever are interacting
with cultures around the world. This essential guide
offers a complete course in the business styles unique
to each culture. Filled with need-to-know advice and
practical tips, this book shows businesspeople how to
recognize and interpret seven universal behaviors—and
adapt their own style for worldwide success.
• Authors run a thriving global business offering online
cross-cultural training tools and information
resources for Fortune 500 companies
• A pioneer in the field of global mobility, Schell created
the cultural teaching models that are now the stan-
dard for intercultural training programs
Charlene Marmer Solomon (Los Angeles, CA) is

Executive Vice President of RW³ LLC, developing online cul-
M AY
tural learning tools and information resources for global
organizations. She has been writing about global business for McGraw-Hill
20 years. Business & Economics/Management Science
Michael S. Schell (New York, NY) is CEO and President of Hardcover • 6 × 9 • 350 pp
RW³ LLC. He has been a leader in global mobility and inter-
ISBN-13: 978-0-07-160585-4
cultural education for over 30 years.
ISBN-10/MHID: 0-07-160585-1
$34.95
Rights: World
Hofstede: Cultures and Organizations
978-0-07-143959-6 • 0-07-143959-5
20 Summer 2009
The Future of Business Series

From The Editors of strategy+business and Booz & Company
ENERGY SHIFT
Game-Changing Options for Fueling the Future
Eric Spiegel, Neil McArthur, and Rob Norton
A strategic view of the hottest new

investment market—global energy
As the oil market becomes less stable and new
forms of energy gain popularity, fresh opportunities
arise for investors, corporations, and governments
to foster sweeping innovation and create new
growth. With emerging industrial giants like China
and India on the rise, the global demand for energy
sources will be increasing at record rates. Previously
skeptical of major changes in energy trends, multina-
tional corporations are now strategizing to address
this unprecedented situation.
Putting the latest research on energy investment
to use, Energy Shift is the primer for the coming
transformation in the energy market.
• The subject of energy consumption and demand
has become one of the foremost subjects in the
FEBRUARY media today
McGraw-Hill • Draws from the latest-breaking research and most
Business & Economics/Management advanced studies from Strategy + Business magazine
Paperback • 5½ × 8¼ • 192 pp • Lays out new strategies for companies, investors,
ISBN 13: 978-0-07-150834-6 and governments to stay ahead of the energy
ISBN 10/MHID: 0-07-150834-1
market changes
$17.95 • Written by recognized global investment experts
Rights: World
associated with Strategy + Business
strategy+business media publishes a quarterly maga-

zine, a Web site (www.strategy-business.com), books, and
ancillary publications. Its mission is to provide executives
with commentary, research, and practical ideas that bridge
the gap between theory and practice in contemporary
global business.
McGraw-Hill 21
The future is now. Prepare to reap the profits.
MERGE AHEAD
Mastering the Five Enduring Trends of Artful M&A
Gerald Adolph and Justin Pettit with Michael Sisk
How to merge the latest major trend into

your business strategy
Corporate strategists live in a world of sweeping
M&A activity. Merge Ahead provides a practical guide
to the underlying shifts in this ever-fluctuating land-
scape. Rather than offer predictions of specific
markets, the authors explain how certain short-
term indicators point to long-term directions.
For example, they take a close look at how specific
activity of today might be a signal for the bubble
burst of tomorrow. Corporate deal makers, CEOs,
and businesspeople will learn valuable lessons of
the past two years of activity, and seize opportuni-
ties for advancement and profit.
• The first quarter of 2007 saw $428.69 billion
worth of M&A deals, according to Dealogic;
globally, that number surged 15 percent to
$1.13 trillion and is on track to surpass last JUNE
year’s $4 trillion record McGraw-Hill
• Includes the results of an exclusive Booz & Business & Economics/Management
Company global survey of more than 200 Paperback • 5½ × 8¼ • 192 pp
corporate dealmakers, providing views and
ISBN-13: 978-0-07-150832-2
strategies for the next 5 years
ISBN-10/MHID: 0-07-150832-5
$17.95
Also from Booz & Company: Rights: World
Grichnik: Make or Break Previously announced; all back orders cancelled

978-0-07-150830-8 • 0-07-150830-9
Vollmer: Always On
978-0-07-150828-5 • 0-07-150828-7
22 Summer 2009
LOOPS
The 7 Keys to Getting the Right Things Done in Your Small Business
Mike Chaet, Ph.D. and Stephen Lundin, Ph.D.
From the bestselling coauthor of FISH!—

techniques that achieve big business success
on a small business budget
Drs. Mike Chaet and Steve Lundin, co-author of the
bestselling management parable FISH!, team up to bring
small business owners/managers a road map for entre-
preneurial success. Inspired by Dr. Chaet’s phenomenal
success helping hundreds of small businesses realize
record profits, LOOPS is an inspiring, engaging business
parable that cuts through corporate jargon to drama-
tize the core simplicities of running a successful
company—from making business fundamentals fun and
interesting to standardizing major processes, from lead-
ing by example to building a great company culture.
• Written by extremely high-profile authors who have
devoted their lives to the principles espoused in the
book
• Chaet heads an international consulting firm that has
taught LOOPS principles to thousands of businesses
around the world
• Lundin’s FISH! has racked up 1.5 million in book sales
since 2000 and continues to be a perennial bestseller
M AY Mike Chaet, Ph.D. (Helena, MT) is the founder and
McGraw-Hill President of CMS, an international consulting firm for the fit-
Business & Economics/Small Business ness industry.
Stephen Lundin, Ph.D. (Maplewood, MN and Vero Beach,
Hardcover • 5½ × 8¼ • 160 pp
FL) is an author, speaker, and filmmaker specializing in busi-
ISBN-13: 978-0-07-162487-9
ness, management and innovation.
ISBN-10/MHID: 0-07-162487-2
$19.95
Rights: World
Paul: Revved!
978-0-07-146500-7 • 0-07-146500-6
McGraw-Hill 23
THE ORGANIZATIONAL CHAMPION

Core Principles for Extraordinary Leadership in the Global Marketplace
Mike Thompson
The leadership training program used by

Wal-Mart and IBM
The worlds of business and finance are utterly changed,
and the need for trusted change-makers has never been
greater. In this book, consultant Mike Thompson uncov-
ers the core principles behind this special breed of
leader—which he calls Organizational Champions—and
shows how they and their companies thrive.
By defining the essential character traits of “champi-
ons,” Thompson shows companies how to cultivate
their own mavericks, enact change and promote pro-
ductivity both vertically and horizontally, communicate
across the board—and achieve bottom-line results.
Filled with brilliant behavioral insights and value-based
initiatives, it’s a proven way to turn top executives into
true champions.
• Based on Thompson’s executive training programs for
IBM, Wal-Mart, J&J, P&G, Energizer, and Coca-Cola
• Thompson will promote his book nationwide at
Organizational Champion conferences and bi-monthly
keynote speeches
• Thompson is the founder of leading marketing firm M AY
ThompsonMurray. In five years Mike helped lead McGraw-Hill
ThompsonMurray from start-up to a multi-million Business & Economics/Management
dollar firm Hardcover • 6 × 9 • 272 pp
• Essential reading for HR VPs and senior CEOs ISBN-13: 978-0-07-162486-2
ISBN-10/MHID: 0-07-162486-4
Mike Thompson (Springdale, AR) is the founder of SVI, the
key provider to Wal-Mart’s executive development. His previ- $29.95
ous experience includes three years as a National Sales Rights: World
Manager for J.B. Hunt Transport and six years in active duty
and reserve duty for the U.S. Air Force and Air National
Guard.

Zenger and Folkman: The Extraordinary Leader
978-0-07-138747-7 • 0-07-138747-1
24 Summer 2009
BENJAMIN GRAHAM ON INVESTING

Enduring Lessons from the Father of Value Investing
Rodney G. Klein
A collection of rare and insightful writings

from Wall Street’s seminal theorist
Considered the “father of value investing,” Benjamin
Graham remains one of the most acclaimed financial
thinkers of all time. He revolutionized investment phi-
losophy with his concepts of security and fundamental
analyses, and value investing—concepts he introduced
in the classic Security Analysis.
Benjamin Graham on Investing presents a selection of the
financial genius’s early articles. First written during a
time of great change—between World War I and the
Great Depression—these articles are remarkably rele-
vant to today’s changing market.
• With updates and commentary by David Durst, one
of the world’s leading figures in asset location
• Culls Graham’s rarest articles into one affordable
volume not available anywhere else
Benjamin Graham (deceased) was a seminal figure on Wall

Street. His life and work have inspired many successful
investors, including Warren Buffett, John Neff, and Michael F.
Price. Rodney G. Klein (Los Angeles, CA) is a Wall Street
M AY historian and former student of Benjamin Graham.
McGraw-Hill
Personal Finance/Investing
Graham: Security Analysis, Sixth Edition
ISBN-13: 978-0-07-162142-7 978-0-07-159253-6 • 0-07-159253-9
ISBN-10/MHID: 0-07-162142-3
Bernstein: The Four Pillars of Investing
$29.95 Hardcover • $29.95
Rights: World 978-0-07-138529-9 • 0-07-138529-0
McGraw-Hill 25
S E C O N D E D I T I O N • C O M P L E T E LY R E V I S E D A N D E X PA N D E D
SUPER SERVICE
Seven Keys to Delivering Great Customer Service
Val and Jeff Gee
The classic guide revised for the new age

of customer service
Originally published in 1999, the first edition of Super
Service has sold more than 40,000 copies and become
the go-to book customer service representatives and
managers turn to for expert advice on how to deal
with difficult customers and challenging situations.
Now, it has been completely revised and expanded to
address current issues faced by customer service pro-
fessionals. This new edition includes chapters on
understanding today’s more savvy customers, adopting
a positive attitude, providing fast, efficient service, and
more.
• Customer service is an increasingly important topic
in today’s strained economic climate
• Authors are leaders in the customer service field and
will promote the book to a global client base that
includes Pepsi, Motorola, Nike, and Bally’s
• Features real-world examples of customer service sit- JUNE
uations and solutions McGraw-Hill
Val and Jeff Gee (Chicago, IL) are founders of the McNeil & Business & Economics/
Johnson Learning Company, a million-dollar training firm with Customer Service/Sales & Selling
offices in the United States, Australia, and the United Paperback • 7⅜ × 9¼ • 205 pp
Kingdom.
ISBN-13: 978-0-07-162579-1
Related McGraw-Hill Titles: ISBN-10/MHID: 0-07-162579-8
Carlaw: The Big Book of Customer Service $18.95

Training Games Previous ISBNs: 1999
Paperback • $24.95 978-0-07-024817-5 • 0-07-024817-6
978-0-07-077974-7 • 0-07-077974-0
Rights: World
Bacal: Perfect Phrases for Customer Service
Paperback • $9.95
978-0-07-144453-8 • 0-07-144453-X
26 Summer 2009
John H. Zenger &

Joseph Folkman
THE INSPIRING
LEADER
Unlocking the Secrets of How
Extraordinary Leaders Motivate
John H. Zenger and Joseph Folkman
Foreword by Marshall Goldsmith
The highly anticipated follow-up to the
popular The Extraordinary Leader
In their bestselling work The Extraordinary Leader, per-
formance thought leaders John Zenger and Joseph
Folkman revealed the 16 key competencies that sepa-
rate the top 10% of leaders from the rest. Since that
first book’s publication, they have discovered, through
an extensive study with over 20,000 managers, that
leaders who possessed the ability to motivate outper-
formed all others. The Inspiring Leader reveals the
authors’ newest proprietary research on how top lead-
ers inspire teams to greatness, including the nine
behaviors exhibited by the most successful leaders and
JUNE how to implement them.
McGraw-Hill
• Authors’ previous book, The Extraordinary Leader, has
Business & Economics/Leadership sold more than 50,000 copies
• Zenger’s firm was named one of the ten top suppliers
ISBN-13: 978-0-07-162124-3 of executive education by The Wall Street Journal
ISBN-10/MHID: 0-07-162124-5
• The Inspiring Leader is basis of authors’ training pro-
$29.95 gram offered to such clients as GM, BP, Cisco, Nortel,
Rights: World and Progressive
McGraw-Hill 27
John H. Zenger (Midway, UT) is CEO and co-founder of Zenger | Folkman, and a recognized
authority on improving organizational performance and developing leadership. Leadership Excellence
recognized him as the number one provider of leadership development among consulting firms.
Joseph Folkman, Ph.D., (Midway, UT) is president and co-founder of Zenger | Folkman. A popu-
lar speaker, he is a renowned expert on survey design and data analysis.
SECOND EDITION
C O M P L E T E LY R E V I S E D A N D E X PA N D E D
THE EXTRAORDINARY
LEADER
Turning Good Managers Into Great Leaders
John H. Zenger and Joseph Folkman
An expanded, more global edition of the
leadership classic
When it was first published in 2002, The Extraordinary
Leader immediately drew a large, loyal audience drawn
to the authors’ ground-breaking research and their
focus on the importance of maximizing and balancing
strengths, as opposed to merely correcting weaknesses.
Now, Zenger and Folkman have updated the book to
include brand-new research findings; a broader, more
global outlook; and new chapters regarding the core
topic of strengths. The result is an indispensable hand-
book arming leaders with the tools they need to excel
in the increasingly competitive global economy. JUNE
• The authors’ e-newsletter reaches 12,000 op-in McGraw-Hill
clients Business & Economics/Leadership
• Addresses the latest research into psychology and Hardcover • 6 x 9 • 300 pp
leadership ISBN-13: 978-0-07-162808-2
ISBN-10/MHID: 0-07-162808-8
$32.95
Previous ISBNs: 2002
978-0-07-138747-7 • 0-07-138747-1
Rights: World
28 Summer 2009
THE
PURPOSE
LINKED
Organization
How Passionate Leaders Inspire
Winning Teams and Great Results
Alaina Love and Marc Cugnon
Introduction by Noel Tichy, Ph.D., bestselling author of Judgment
The leadership-building guide with a sense of purpose—and a mission

of maximum productivity
Today’s employees want more than ever. They expect to find a sense of purpose and an
outlet for their passions in their job. Too many employers, though, overlook this fact in
their feverish attempt to fully utilize their people to gain ground against the competition.
What they need to realize is that combining purpose and passion is the key to gaining a
competitive advantage.
Developed by human resource consultants, this groundbreaking guide shows CEOs,
executives, and HR personnel how to recruit, manage, and cultivate the strongest leaders
possible. Using a personalized “Passion Profiler,” the book identifies ten Archetypes, such
as Builder, Connector, and Transformer. It offers specific ways to channel each type in a
positive, purposeful direction, linking skills to values, personality to performance—and
putting passion to work for maximum performance and new levels of profit.
• FREE with every book—“The Passion Profiler,” an online tool for identifying personal
potential in leaders
• Includes interviews with CEOs of Merck, Circuit City, Liberty Bank, and other global
organizations
• Love speaks at the Society of Human Resource Management, facilitates University of
Michigan’s School of Business, and writes for Times Community Newspapers and
HRLeaders.org—an online magazine with more than 900,000 subscribers
McGraw-Hill 29
BUILD POWERFUL, PURPOSE-DRIVEN

T E A M S — O N E L E A D E R AT T I M E
Alaina Love, SPHR (Flint Hill, VA)

is president and cofounder of
Purpose Linked Consulting. She has
25 years experience in Human
Resources and research science.
Marc Cugnon (Flint Hill, VA) is
CEO and co-founder of Purpose
Linked Consulting. He has 30 years
experience as a senior executive in
the pharmaceutical industry.
JUNE
McGraw-Hill
Management/Organizational Behavior
ISBN-13: 978-0-07-162470-1
ISBN-10/MHID: 0-07-162470-8
$27.95
Related McGraw-Hill Title: Rights: World
Bryan and Joyce: Mobilizing Minds

978-0-07-149082-5
0-07-149082-5
30 Summer 2009
HIGH PERFORMANCE HEALTHCARE

Using the Power of Relationships to Achieve Quality, Efficiency and Resilience
Jody Hoffer Gittell
How to apply the latest business

innovations to the healthcare industry
In order to improve services, maximize efficiency, and
compete effectively, the health care industry must use
the communication and relationship-building strategies
that have transformed successful companies in every
industry. An award winning professor of management
and director of the MBA program at Brandeis
University, Jody Hoffer Gittell’s High Performance
Healthcare taps 10 years of research in the field, deliv-
ering a program that helps healthcare professionals
tackle obstacles, boost performance, and support high
performance at both a provider and industry level.
• Continues the research Gittell first presented in her
award-winning book, The Southwest Airlines Way which
sold nearly 50,000 copies
• A growing number of business consultants are being
drawn to the healthcare industry
• Gittell is represented by Leading Authorities and
speaks frequently on management theories around
J U LY
the world
McGraw-Hill Jody Hoffer Gittell (Portsmouth, NH) is a professor at

Business & Economics/Management Brandeis University where she teaches Human Resource
Management and Service Operations Management, and a fac-
ulty member of the MIT Global Airline Industry program. She
ISBN-13: 978-0-07-162176-2
is also a former faculty member of the Harvard Business
ISBN-10/MHID: 0-07-162176-8 School.
$34.95
Rights: World
Berry: Management Lessons from Mayo Clinic
978-0-07-159073-0 • 0-07-159073-0
McGraw-Hill 31
FEARLESS LEADERSHIP
How to Overcome Behavior Blindspots and Transform Your Organization
Loretta Malandro, Ph.D.
The world-renowned, behavior-based

program that’s changing the way leaders
change their companies
It takes true vision and courage to meet the challenges
of a changing global market. But to align new strategies,
overcome obstacles, and enact real change, it’s neces-
sary to change behavior on an individual level
throughout an organization. Fearless Leadership offers
managers and executives a unified game plan of specific
behavioral techniques proven to promote positive
change.
Readers will learn how focus on everyday behaviors
and work patterns to encourage collaboration,
accountability, and confident decision making.
• Based on the author’s proven High Performance pro-
gram, a three-day $40,000 course used by DeBeers,
Intel, Vale Inco, and other global companies
• Change is an important concept in business today—
and this book shows leaders how to implement
change fearlessly and effectively
• Includes behavior-based techniques in the tradition of
the bestselling Bringing Out the Best in People
J U LY
Loretta Malandro (Scottsdale, AZ) is a leadership expert
McGraw-Hill
with more than 20 years of experience. She is President and
CEO of Malandro Communications Inc. Business & Economics/Leadership/
Management
Hardcover • 5½ × 8¼ • 224 pp
ISBN-13: 978-0-07-162464-0
Daniels: Bringing Out the Best in People
ISBN-10/MHID: 0-07-162464-3
$24.95
978-0-07-135145-4 • 0-07-135145-0
Rights: World
Sanders, Covey, and Blanchard: Built to Serve
978-0-07-149792-3 • 0-07-149792-7
32 Summer 2009
PERFORMANCE INTELLIGENCE AT WORK

Developing Mental Toughness and the Mind of a Champion
Julie Ness Bell, Ph.D.
Foreword by Bob Rotella, bestselling author of Golf is Not a Game of Perfect
A renowned sports psychologist shows

business leaders how to play to win—using
the proven secrets of professional athletes
Business, like sports, is all about performance.
Performance Intelligence is the ability to perform your
best when it matters the most. It is a skill that can be
learned. In this hands-on “playbook” of team-building
strategies and mind-set techniques, a sports psycholo-
gist and corporate trainer reveals five key concepts of
Performance Intelligence.
These are the tools that motivate athletes to reach
higher, play smarter, tackle harder, achieve goals, and
beat the competition. Applied to real-life business situ-
ations, these proven concepts enhance performance on
every level—from new hires to CEOs—to improve
their individual performance for themselves, their team,
and the organization.
• Bell is a leading sports psychologist and corporate
coach who speaks to 20,000 people a year
• Foreword by Bob Rotella, author of Golf is Not a
Game of Perfect
J U LY
Julie Ness Bell, Ph.D. (Dallas, TX) is founder and president
McGraw-Hill
of The Mind of a Champion, a Texas-based consulting firm
Business & Economics/Motivational that works with athletes, individuals, and companies including
Hardcover • 6 × 9 • 224 pp Time Warner, State Farm, and Ernst & Young.
ISBN-13: 978-0-07-162514-2
ISBN-10/MHID: 0-07-162514-3 Related McGraw-Hill Titles:
$24.95
Fournies: Coaching for Improved Work Performance
Rights: World Paperback • $16.95
978-0-07-135293-2 • 0-07-135293-7
Benton: Secrets of a CEO Coach
978-0-07-136075-3 • 0-07-136075-1
McGraw-Hill 33
THE POWER OF
MANAGEMENT INNOVATION
24 Keys for Accelerating Profitability and Growth
Armand V. Feigenbaum and Donald S. Feigenbaum
Essential management lessons from the

creator of the TQC movement
The Power of Management Innovation distills the informa-
tion in the authors’ 2003 classic, The Power of
Management Capital. Management capital is the use of
innovative management techniques and the implemen-
tation of technology solutions designed to help
managers recognize, develop, accumulate, deploy, and
measure the capacity and effectiveness of their organi-
zation. Readers will find 24 actionable lessons for
applying valuable models in order to drive growth,
improve results, and sustain profitibility in today’s par-
ticularly competitive business environment.This title is
part of the Mighty Manager series and is also available
in a McGraw-Hill Professional Education edition.
• More than 125,000 Mighty Manager books sold
Armand V. Feigenbaum (Pittsfield, MA) is the originator of

Total Quality Control, which was conceived and completed
while he was earning his doctoral degree from MIT. He is the
recipient of the nation’s highest honor for technological
achievement—The National Medal of Technology and
Innovation.
Donald S. Feigenbaum (Pittsfield, MA) is an acknowledged J U LY
world leader in systems management and engineering and has
McGraw-Hill
published numerous influential works in the field of systems
technology. Business & Economics/Management
ISBN-13: 978-0-07-162578-4
ISBN-10/MHID: 0-07-162578-X
Maginn: Managing in Times of Change
$12.95
978-0-07-148436-7 • 0-07-148436-1 Rights: World
Stettinius: How to Plan and Execute Strategy

978-0-07-148437-4 • 0-07-148437-X
Bacal: How to Manage Performance
978-0-07-148439-8 • 0-07-148439-6
34 Summer 2009
INVESTING IN SOLAR STOCKS

An Investor’s Guide to Winning in the Global Renewable Energy Market
Joseph Berwind
Investing strategies for profiting from the

white-hot renewable energy market
Renewable energy is a $100 billion market and solar
power is its front runner, representing more than 30%
of this global market. Written for institutional
investors, asset managers, and fund managers, Investing
in Solar Stocks describes the renewable energy land-
scape focusing specifically on solar power. In it, veteran
energy investor Joseph Berwind delivers investment
strategies for buying, selling and shorting solar stocks.
Along with his own experiences, Berwind features per-
spectives from industry leading hedge fund managers.
Written by a veteran energy investor, the book delivers
strategies for buying, selling, and shorting solar stocks.
Option strategies and advice from the top hedge fund
managers active in the field are also included.
• Solar energy is a global topic that has gained promi-
nence due to newly mandated policies affecting more
than 65 countries around the world
• One of the only books on the subject, Investing in
Solar Stocks is written by an industry insider
J U LY • Berwind is an up-and-coming player in the solar
McGraw-Hill investment field and frequent speaker at premier
Business & Economics/ energy industry events including the NYSSA
Investments & Securities Alternative Energy Conference, Photocon, and
SEMICOM WEST
ISBN-13: 978-0-07-160895-4 Joseph Berwind (West Orange, NJ) is the co-founder of
ISBN-10/MHID: 0-07-160895-8 Alternate Energy Investing (AEI), a top market research and
$39.95
financial analyst firm specializing in renewable energy.
Rights: World
Spall: Investing in Gold
978-0-07-160346-1 • 0-07-160346-8
McGraw-Hill 35
UPSTARTS!
How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You
Can Profit from Their Success
Donna Fenn, Inc. Magazine
An inside look at the online upstarts who

are changing the way the world does
business—from Facebook to Dogster.com
to the next big thing
They’re the largest group of self-starters in the history
of the planet, and they’re not only starting businesses at
a faster rate than any other generation, they’re the
Holy Grail for every company looking for the hottest
new market to sell to.
This eye-opening book from Inc.’s Donna Fenn reveals
eight important lessons every marketer and entrepre-
neur can learn from these upstarts. Featuring case studies
of the hottest companies—Loopt, WordPress.com,The
Hundred, MentalFloss, Threadless, College Prowler,
Buzz Marketing—and interviews with the world’s
coolest entrepreneurs Upstarts! offers practical advice
on branding buzz, collaboration, social missions, com-
pany culture, and trend-spotting, and it demystifies the
new business models that will redefine success.
• More than 200,000 college students are now enrolled
in entrepreneurship programs at 2,100 colleges and
universities J U LY
• For marketers who want to target the Facebook generation McGraw-Hill
• For entrepreneurs who want to understand and cash in Business & Economics/Entrepreneurship
on the new success strategies that are critical for success Hardcover • 6 × 9 • 300 pp
• Fenn has an active speaking schedule ISBN-13: 978-0-07-160188-7

ISBN-10/MHID: 0-07-160188-0
Donna Fenn (Pelham, NY) is a contributing writer at Inc.
$25.95
magazine. An expert on small business trends and entrepre-
neurship for more than twenty years, she is also a community Rights: World
leader on Work.com, a featured expert on SBTV.com, and a
blogger on Inc.com.

Comaford-Lynch: Rules for Renegades
978-0-07-148975-1 • 0-07-148975-4
36 Summer 2009
Both novice and seasoned managers feel the

need to keep abreast of new ideas in today’s
MENTORING
Dr. Curtis J. Crawford
fast-paced and supremely competitive business
environment. Designed to explain the most
current management practices in a quick, on-
the-go format, Briefcase Books help readers
employ the right skills in any management sit-
uation—every time.
About the Series:
• More than 650,000 Briefcase Books sold
• Appeals to managers at every level
• Reader friendly and visually dynamic
Other Briefcase Books Titles:

Brue: Six Sigma for Managers
978-0-07-138755-2 • 0-07-138755-2
Readers will learn the critical skills of mentoring,
Stettner: Skills for New Managers including how to harness the talent of those they
Paperback • $14.95 mentor and how to implement a formal mentor-
978-0-07-135618-3 • 0-07-135618-5 ing process within their organization. Mentoring
is a hot subject in the business community today,
Bruce and Pepitone: Motivating Employees
and every serious manager needs to familiarize
him or herself with it.
978-0-07-071868-5 • 0-07-071868-7
Heerkens: Project Management Curtis J. Crawford, Ph.D., (San Mateo, CA) is
Paperback • $15.95 founder and CEO of XCEO, Inc., a consulting firm
that specializes in executive leadership development,
978-0-07-137952-6 • 0-07-137952-5
professional mentoring, and corporate governance
Bacal: Performance Management practices.
978-0-07-071866-1 • 0-07-071866-0
J U LY
McGraw-Hill
Business & Economics/Management/Skills
ISBN-13: 978-0-07-162798-6
ISBN-10/MHID: 0-07-162798-7
$16.95
Rights: World
McGraw-Hill 37
MANAGER’S GUIDE TO MANAGER’S GUIDE TO

FOSTERING INNOVATION MARKETING, ADVERTISING,
AND CREATIVITY IN TEAMS AND PUBLICITY
Dr. Charles Prather Barry Callen
Managers will gain the skills needed to inspire the Marketing guru Barry Callen offers readers a
use of innovation and creative thinking to solve comprehensive but concise overview of devel-
problems, generate ideas, and develop new prod- oping highly effective marketing , advertising, and
ucts. Lessons are neatly broken down into The publicity campaigns. Additionally, readers will
Four Tasks of Leaders of Innovation, which explain learn how to brand and position products using
how to align teams and create a self-sustaining the 12 Basic Principles of Marketing
culture of innovative thinking, and much more. Communications.
Charles Prather, Ph.D. (Wilton Manors, FL) is Barry Callen (Madison, WI) is a highly sought-after
president of Bottom Line Innovation Associates, Inc., marketing consultant, speaker, author, and writer with
a firm that helps organizations develop innovation as 30 years experience working with some of the world’s
a core competency. largest corporations. He invented the innovative
PitchPerfect message-development strategy system.
J U LY J U LY
McGraw-Hill McGraw-Hill
Business & Economics/Management/Skills Business & Economics/Management/Skills
Paperback • 6 × 9 • 240 pp Paperback • 6 × 9 • 240 pp
ISBN-13: 978-0-07-162797-9 ISBN-13: 978-0-07-162796-2
ISBN-10/MHID: 0-07-162797-9 ISBN-10/MHID: 0-07-162796-0
$16.95 $16.95
Rights: World Rights: World
38 Summer 2009
UNDERSTANDING THE EMOTIONAL RELATIONSHIP

TO MONEY, WEALTH, AND SUCCESS
A ground-breaking look at the thinking behind decisions concerning money and

wealth at a time when any financial misstep could mean disaster
People do strange things with money. Intelligent people spend money they don’t have. Sophisticated
people get scammed. Rational people trade in their leisure time for money in hopes of eventually
gaining somehow in the end.
Drawing from the fundamental belief in behavioral finance that much of the meaning we give to
money is hidden, The Secret Language of Money explores the buried assumptions, associations, biases,
and feeling about money that individuals don’t even realize they have. Each person’s “money story”
shapes the meaning he or she assigns to money and, in turn, the financial decision he or she makes.
In this insightful book, author David Krueger blends cutting-edge research in psychology, neuroscience,
and behavioral economics with his 25 years of experience as a clinical psychiatrist and a decade as an
executive coach. While other such books are strictly conceptual in nature, The Secret Language of
Money covers the concept of neuroeconomics while also providing readers with practical advice about
how they can consciously and strategically direct their financial decisions for maximum gain.
• At a time when any financial misstep can lead to disaster, The Secret Language of Money demystifies
the extraordinarily complex worlds of money and human behavior
• An insightful and practical book that reveals the strange and sometimes inexplicable behavior
of the brain regarding money, and gives readers tools and techniques for modifying those
behaviors for the better
• Case studies, clinical research, and anecdotes help readers analyze and understand their personal
“money story,” guiding them to make more rational and profitable financial decisions
• This is the first book on the subject to approach the subject from a pragmatic point of view
David Krueger, M.D.

McGraw-Hill 39
CRACK THE CODE

TO BETTER FINANCIAL DECISION-MAKING!
David Krueger, M.D., (Houston,

TX) is CEO of MentorPath, an
executive coaching practice. He has
practiced psychiatry for more than
25 years and has been interviewed
on such programs as Tom Brokaw’s
“America Up Close” and in The
New York Times,The Wall Street
Journal, Money, Fortune, and Forbes.
AUGUST
McGraw-Hill
Business & Economics/Finance
ISBN-13: 978-0-07-162339-1
ISBN-10/MHID: 0-07-162339-6
$25.95
Rights: World

Faith: Way of the Turtle
978-0-07-148664-4
0-07-148664-X
40 Summer 2009
BUSINESS LESSONS FROM THE EDGE

Learn How Extreme Athletes Use Intelligent Risk-Taking to Succeed in
Business
Jim McCormick and Maryann Karinch
No guts, no glory. A Guide to X-treme

success—with insight from Tony Hawk,
Carey Hart, and other superstars
What does it take to succeed in business? Risk-taking.
Preparation. Self-confidence. The same principles that
drive extreme athletes to the highest peaks of per-
formance. This action-ready guide shows readers how
to capture the winning mindsets of champions— for
extreme success in business and life.
They’ll learn inspiring lessons from the careers of
skateboarding star Tony Hawks and business partner
Per Elinder (co-founders of the world’s hottest skate-
board company), freestyle motocross rider Carey
Hart (owner of a tattoo/clothing line), and surfers
Izzy and Coco Tihany (owners of a surf school and
apparel company).
• Cutting-edge motivation for business risk-takers
• Features lessons on intelligent risk-taking, defying lim-
its, overcoming adversity, and other crucial business
skills illustrated with extreme-sport metaphors
AUGUST Jim McCormick (Estes Park, CO) is a full-time professional

speaker, record-holding skydiver, and former COO for an
McGraw-Hill architectural firm. He is an accomplished skydiver with five
Business & Economic/Motivational world records, and over 2,700 jumps to his credit,
Hardcover • 5½ × 8¼ • 256 pp Maryann Karinch (Estes Park, CO) is a literary agent,
ISBN-13: 978-0-07-162698-9 author, and certified personal trainer with over 650 skydives
to her credit and one of the few women to complete the
ISBN-10/MHID: 0-07-162698-0
inaugural Eco-Challenge in Southern Utah.
$21.95
50 photos • Rights: World
Mack: Mind Gym
978-0-07-139597-7 • 0-07-139597-0
McGraw-Hill 41
MASTERING COMMUNICATION AT WORK

How Great Managers Speak, Influence, and Lead
Ethan Becker and Jon Wortman
Two well-known experts explain how to

become a better manager through more
effective communication
Communications experts Ethan Becker and Jon
Wortman dip into their vast playbook to teach corpo-
rate leaders and managers effective communication
techniques designed to make them better leaders.
Becker and Wortman show readers how to build trust,
empower teams, serve clients, build relationships with
everyone they meet and much more. Readers will find
teachable techniques and skills drawn from case studies
and success stories of notable clients who have used
better communications to transform their organiza-
tions
• Shows executives and managers how to analyze
their existing communication skills in order to
make improvements
• Becker’s firm has coached more than 500,000 leaders
and organizations since 1964—from the 2008 Super
Bowl Champion New York Giants to Harvard
University.The authors will use Mastering Communication
at Work in all of their consulting engagements AUGUST
Ethan Becker (Boston, MA) is a trainer for the Speech McGraw-Hill

Improvement Society. He specializes in motivating teams, Business & Economics/Business
strengthening executive communication, communication Communication/Skills/Management
strategy, leadership communication, controlling fear of speak-
Paperback • 5½ × 8⅜ • 224 pp
ing, and developing effectiveness in public presentations.
Jonathan Wortman (Vernon, CT) is a minister, executive ISBN-13: 978-0-07-162502-9
coach, and speaker on leadership and communication who ISBN-10/MHID: 0-07-162502-X
has spoken and consulted with educational, non-profit, start- $18.95
up, and Fortune 100 organizations. Rights: World

Grenny: Crucial Conversations
978-0-07-140194-4 • 0-07-140194-6
Bates: Speak Like a CEO
978-0-07-145151-2 • 0-07-145151-X
42 Summer 2009
F O U RT H E D I T I O N
MILLION-DOLLAR CONSULTING
The Professional’s Guide to Growing a Practice
Alan Weiss
Bringing the classic consultant’s guide into

the cyber century
In this long-awaited update, Alan Weiss combines the
tried-and-true guidance that made Million-Dollar
Consulting an instant classic with essential information
for operating in today’s much-changed business envi-
ronment.
Independent consultants seeking to market their busi-
ness and grow their client base will benefit from
Weiss’s brand-new chapters on Internet marketing,
global consulting, delegating labor, blogging, and other
issues that play a critical role in expanding their busi-
nesses well into the 21st century.
• Total sales of the previous three editions numbers
nearly 100,000
• Addresses in detail the biggest trend in independent
consulting: online business development
Alan Weiss (East Greenwich, RI) is a consultant and speaker

who delivers more than 30 keynotes every year at major
conferences for independent consultants.
AUGUST
Also from Alan Weiss:
McGraw-Hill
Business & Economics/Consulting/ Million Dollar Consulting, 3rd Edition
Business Development
978-0-07-138703-3 • 0-07-138703-X
ISBN-13: 978-0-07-162210-3 Money Talks
ISBN-10/MHID: 0-07-162210-1
978-0-07-069615-0 • 0-07-069615-2
$21.95
Previous ISBN: 2003
978-0-07-138703-3 • 0-07-138703-X
Rights: World
McGraw-Hill 43
DIGITAL STRATEGIES FOR POWERFUL

CORPORATE COMMUNICATIONS
Paul A. Argenti and Courtney M. Barnes
The latest technology and tactics for

protecting a company’s brands and
reputation
The advents of blogging, mashups, and wiki programs
have introduced chaos in the world of business com-
munication. Digital Strategies for Powerful Corporate
Communications explains how to use these same digital
means, among many others, for bringing order to this
information-saturated environment. Deploying the les-
sons inside, communication directors will be able to
build symbiotic relationships with stakeholders, develop
key messages based on customers’ needs and desires,
managing the company’s reputation, and executing effi-
cient leadership strategies. Case studies of leading
global companies are included.
• Argenti is among the world’s top strategic business
communication experts; the book will build on his
landmark 2002 book, The Power of Corporate
Communication
• Barnes, the editor of a popular public relations trade
magazine, will use her extensive network of media
contacts to help promote the book AUGUST
Paul A. Argenti (Hanover, NH) is business communications McGraw-Hill

consultant and professor of Corporate Communication at Business & Economics/Strategic
the Tuck School of Business. Planning/Communications/General
Courtney M. Barnes (New York, NY) is editor of PR News
with expertise on digital communications.
ISBN-13: 978-0-07-160602-8
ISBN-10/MHID: 0-07-160602-5
Also by Paul A. Argenti:
$34.95
The Power of Corporate Communication Rights: World
978-0-07-137949-6 • 0-07-1379495

Clarke: The Handbook of Strategic Public Relations and
Integrated Communications
978-0-78-631131-6 • 0-78-631131-2
44 Summer 2009
POWERPOINT®
PRESENTATIONS THAT SELL
Simple Techniques to Plan, Design, and Deliver Sales Presentations
That Get Results
Adam Cooper
An illustrated guide focusing on the most

important element of the sales
presentation—the close!
The sales presentation is perhaps the most important
tool reps have for closing any sales deal. But most pre-
sentations focus too much on features and benefits and
not enough on closing the deal.
With every page illustrating a sample PowerPoint slide,
PowerPoint® Presentations that Sell offers strategies for
designing and delivering a presentation where every
moment counts. Sales reps will learn how to com-
pletely rethink their entire presentation process, from
inception to delivery. The book shows readers how to
use “storytelling” to conceptualize the presentation,
and then it explains how to organize and emphasize
the most pertinent content.
• Helps sales reps model their presentation in which
every single slide focuses on the close
AUGUST • The book is designed as an actual PowerPoint presen-
McGraw-Hill tation, illustrating how to make actionable
Business & Investing/Sales & Selling
recommendations the focus of each slide
Paperback • 73⁄9 × 9¼ • 220 pp Adam Cooper (New York, NY) is a management consultant
ISBN-13: 978-0-07-162680-4 at a leading global consultancy. He was previously manager of
ISBN-10/MHID: 0-07-162680-8 direct marketing at Ann Taylor, Inc.
$18.95
Rights: World Related McGraw-Hill Titles:
Bayan: Words That Sell
978-0-07-146785-8 • 0-07-146785-8
Werz: Phrases That Sell
978-0-80-922977-2 • 0-80-922977-3
McGraw-Hill 45
A PA P E R B A C K O R I G I N A L
WINNING SALES LETTERS—FROM

PROSPECT TO CLOSE
Ralph Allora
A quick-hit sales guide for harnessing the

power of the written word
The salesperson’s best tool for establishing credibility
at the initial point of contact is the sales letter. Most
high-energy salespeople and entrepreneurs, though,
are more comfortable on the phone than behind the
keyboard. Help has arrived with Winning Sales Letters—
From Prospect to Close. Designed to provide maximum
information in minimum space, this collection of tips
and techniques aids readers in crafting letters, emails,
and text messages sure to give them an advantage over
the competition. Readers will learn how to use persua-
sive language, bring a message to life, and keep their
writing smart, professional, and engaging.
• Includes 60 sample letters readers can model their
own missives upon
• Author’s media connections: The New York Times,
Forbes, Esquire, US News and World Report, Ad Age, and
The Wall Street Journal AUGUST
• Builds on McGraw-Hill’s success in the area of quick- McGraw-Hill
reference books for sales pros Business & Economics/
Ralph Allora (Seattle, WA) is the principal owner of Allora Sales & Selling/Small Business
Communications, a consultancy specializing in marketing Paperback • 7⅜ × 9¼ • 220 pp
communication strategy, promotions and creative services for ISBN-13: 978-0-07-162811-2
a wide range of clients in the media and service industries.
ISBN-10/MHID: 0-07-162811-8
$16.95
Related McGraw Hill Titles: Rights: World
Bayan: Words That Sell, Second Edition
978-0-07-146785-8 • 0-07-146785-8
Werz: Phrases That Sell
978-0-80-922977-2 • 0-80-922977-3
46 Summer 2009
TAX-SAVVY STRATEGIES FOR MAKING

MONEY IN ALTERNATIVE INVESTMENTS
Hugh Bromma and Lisa Moren Bromma
Two powerhouse tax strategists provide a

practical guide to more than 40 alternative
investments
Highly successful husband-and-wife author team, Hugh
and Lisa Moren Bromma offer a comprehensive guide
to 40 alternative investments that will help readers
take their portfolios to the next level. In Tax-Savvy
Strategies for Making Money in Alternative Investments,
the authors provide a unique approach to wealth
building that combines direct investments with savvy
tax strategies.
• The Brommas are well-known tax strategists with a
large and growing following
• Written for investors at every level, the book pro-
vides a practical action plan sure to diversify the
portfolio of any individual investor
Hugh Bromma (Reno, NV) has 40 years of experience in

the financial industry. A leading authority on the diversifica-
tion of assets in tax-free and tax-deferred environments, he
has written several books and appears frequently on televi-
sion and radio financial programs.
AUGUST Lisa Moren Bromma (Reno, NV) has 30 years of investing
McGraw-Hill experience, primarily in real estate and in the cash flow indus-
try. She is the author of Promote Your Note Business and the
Business & Economics/Personal
editor of The Wise Women Investor.
Finance/Money Management
ISBN-13: 978-0-07-162377-3
ISBN-10/MHID: 0-07-162377-9 Langemeier: The Millionaire Maker
$27.95
978-0-07-146615-8 • 0-07-146615-0
Rights: World
McGraw-Hill 47
INVESTOPEDIA’S GUIDE TO WALL SPEAK

The Terms You Need to Know to Talk Like Cramer, Think Like Soros,
and Buy Like Buffett
Jack Guinan
An accessible guide to key investment terms

and concepts
With an average of 3 million page views a month and
more than 5,000 dictionary entries, Investopedia.com is
one of the largest online web sites devoted exclusively
to investing education. Investopedia’s Guide to Wall Speak
is a compilation of the web site’s top searched terms. It
takes readers beyond the average dictionary definition
by providing concise but thorough encyclopedic expla-
nations of terms and concepts. The “Investopedia Says”
feature demystifies confusing, complex financial terms
and concepts.
• Key concepts are illustrated by entertaining cartoons
and drawings
• Owned by Forbes.com, Investopedia is a branded
leader in online investor education and a widely rec-
ognized name
• Book will be promoted extensively on
Investopedia.com and Forbes.com
• Content is informative and written in a reader-
friendly style
AUGUST
Jack Guinan (Philadelphia, PA) has extensive experience in
McGraw-Hill
the financial industry as a regional sales representative for
Business/Economics/Personal Finance
Fidelity Investments and a brokerage trader for Brown and
Company. Paperback • 5½ × 8¼ • 356 pp
ISBN 13: 978-0-07-162498-5
ISBN-10/MHID: 0-07-162498-8
$18.95
Morris: Standard & Poor’s Dictionary of Financial Terms
Rights: World
978-1-93-356904-8 • 1-93-356904-2
48 Summer 2009
PERSUASIVE PRESENTATIONS
How to Deliver a Presentation to Get What You Want
David Booth, Deborah Shames, and Peter Desberg
The winning technique that helps readers

tap into their audience’s emotions—used
by Fortune 500 Companies for over 15
years
A stunningly effective combination of professional act-
ing techniques, corporate skill sets, and psychological
insights, creates a proven system for preparing and
delivering professional presentations that really make
an impact. Used by leading corporations, this step-by-
step program shows readers how to overcome their
fears of public speaking, tap into their audience’s emo-
tions, and achieve their corporate goals through the
fine art, and science, of persuasion.
• Follows recent successful presentation books
like Back of the Napkin, Beyond Bullet Points, and
Presentation Zen
• Persuasive Presentations will be featured on the radio
shows and websites of the authors’ strategic part-
ners, Tony Parinelli (Selling to VITO), Keith Farrazzi
(Never Eat Alone) and Jeffery Fox (The Keys to Success)
• Combines professional performance techniques with
AUGUST the latest cognitive research and psychological tools
McGraw-Hill • Business
David Booth (San Fernando, CA) is a professional theater
Communication/Meetings & Presentations
director and actor. He taught acting at Virginia
Paperback • 6 × 9 • 256 pp Commonwealth University and the Pacific Conservatory of
ISBN-13: 978-0-07-162859-4 the Performing Arts. Deborah Shames (San Fernando, CA )
ISBN-10/MHID: 0-07-162859-2 is an award-winning film producer and director. She has years
of experience directing and producing several independent
$18.95
films and over sixty corporate training and educational
Rights: World
videos. Peter Desberg (San Fernando, CA) is a Licensed
Clinical Psychologist and University Professor. He has
authored 18 books and is a nationally renowned presenter
and keynote speaker at professional conferences.

978-0-07-140194-4 • 0-07-140194-6
McGraw-Hill 49
AM I THE ONLY SANE ONE

WORKING HERE?
101 Solutions for Surviving Office Insanity
Albert J. Bernstein, Ph.D., bestselling author of Emotional Vampires and
Dinosaur Brains
The ultimate office survival guide—from

the bestselling psychologist who warned us
about Emotional Vampires and Dinosaur
Brains
Leave it to the brilliant Dr. Bernstein to show readers
how to stay sane while appropriately dealing with the
101 most common workplace issues. In this fun, practi-
cal guide, he reveals: How to work with people who
don’t like you (Feed them!), how to handle hidden
agendas (Unleash the power of “cc:” mail), how to
deal with awful bosses (Tell them what they want
to hear), how to get a coworker to stop lying (Buy
into their lies and watch what happens!), and other
sanity-saving advice.
• Bernstein’s books have collectively sold 100,000+
copies and been translated into 20 languages
• Bernstein has appeared on “Good Morning America”
and “Sonya Live”, written for Men’s Health, Seventeen,
Cosmopolitan, Real Simple, and Parents, and worked
with Boeing, HP, Microsoft, and others
Albert J. Bernstein, Ph.D. (Portland, OR) has been a prac-

AUGUST
ticing clinical psychologist for more than 30 years and has
served on the board of the Oregon Psychological McGraw-Hill
Association. Business & Economics/Self-Help
Related McGraw-Hill Title: ISBN-13: 978-0-07-160872-5

ISBN-10/MHID: 0-07-160872-9
Brinkman and Kirschner: Dealing with People
You Can’t Stand $16.95
978-0-07-137944-1 • 0-07-137944-4
Also by Bernstein:
Emotional Vampires
978-0-07-138167-3 • 0-07-138167-8
50 Summer 2009 Professional Business
BANK VALUATION &

VALUE-BASED MANAGEMENT
Deposit and Loan Pricing, Performance Evaluation, and Risk Management
Jean Dermine
The most thorough and timely valuation

model created exclusively for banks
In Bank Valuation & Value-Based Management, acclaimed
professor Jean Dermine presents his highly effective
valuation model that enables institutional bank man-
agers, bank regulators, and risk managers to assess and
control both value creation and risk. With an insight-
fully global perspective, this thorough guidebook
addresses such critical and timely bank management
issues as Basel II and other capital management meth-
ods, securitization, resolution for non-performing loans
and investments, and the measurement of interest rate
risk.
• Jean Dermine is professor of banking and finance at
INSEAD and was a visiting professor at the Wharton
School of the University of Pennsylvania
• The book’s thorough coverage of asset-liability man-
agement is invaluable to market practitioners, bank
regulators, and professionals in banking and finance
Jean Dermine (Fontainebleau, France) is professor of bank-

ing and finance at INSEAD.
JUNE
McGraw-Hill
Business & Economics/Finance/Banking
Pratt: Valuing a Business, 5E
ISBN-13: 978-0-07-162499-2 978-0-07-144180-3 • 0-07-144180-8
ISBN-10/MHID: 0-07-162499-6
$95.00
Rights: World
Professional Business McGraw-Hill 51
PORTFOLIO PERFORMANCE
MEASUREMENT AND BENCHMARKING
Jon A. Christopherson, David R. Cariño, and Wayne E. Ferson
The first comprehensive guide to equity

benchmark construction for your portfolio
The failure to choose the right investing performance
benchmarks often leads to bad decisions or inaction
and, inevitably, lost profits. Portfolio Performance
Measurement and Benchmarking helps high-net-worth
and institutional investors create a system they can use
to accurately measure their performance.
The authors highlight common mechanical problems
involved in building benchmarks and clearly illustrate
the resulting fallouts. They provide a foundation for
benchmark construction and discuss methods for all
different asset classes and investment styles.
• The authors’ conclusions are drawn from a combina-
tion of academic research and actual practice
• Covers of a variety of benchmarking methodologies,
making it attractive to a wide range of financial pro-
fessionals
• Enriched with specific calculation and evaluation
examples
Jon A. Christopherson, Ph.D. (Vashon Island, WA) is a M AY

research fellow for Russell Investment Groups. He is a mem-
McGraw-Hill
ber of the editorial advisory boards of the Journal of Portfolio
Management and the Journal of Investing Consulting. Business & Economics/
David R. Cariño, Ph.D. (Eatonville, WA) is a research fellow Investments & Securities
for Russell Investment Groups. He has published numerous Hardcover • 6 × 9 • 600 pp
influential articles on asset allocation and performance meas-
ISBN-13: 978-0-07-149665-0
urement and serves on the advisory board of The Journal of
ISBN-10/MHID: 0-07-149665-3
Performance Measurement. Wayne E. Ferson, Ph.D.
(Hermosa Beach, CA) holds the John L. Collins Chair in $95.00
Finance at the Carroll School of Management, Boston College Rights: World
Ivadelle and Theodore Johnson Chair in Banking and Finance,
Marshall School, University of Southern California.

Chincarini: Quantitative Equity Portfolio Management
978-0-07-145939-6 • 0-07-145939-1
MICROFINANCE FOR BANKERS AND

INVESTORS
Understanding the Opportunities and the Challenges of the Market at the
Bottom of the Pyramid
Elizabeth Rhyne
The first guide that helps bankers and

investors understand and profit from the
BOP market
The popularity of microfinance banking has exploded in
recent years. The sector has been growing at a rate of
30% annually and 65 of the world’s top firms have
enjoyed average rates of return of approximately 2.5
percent of total assets.
This detailed roadmap for hedge fund, private equity,
venture capital and other investors explains how to
enter this huge market, where to find lucrative invest-
ment opportunities, and how to act upon them.
• A timely topic, microfinance has attracted a
growing level of attention in the financial press
during the past year
• Contains detailed case studies illustrating innovative
ventures into microfinance on the parts of Citibank,
Wal-Mart, and other top corporations.
Elizabeth Rhyne (Washington, DC) is managing director of

the Center for Financial Inclusion at ACCION International, a
leader in microfinance since 1973 with over 45 years of expe-
JUNE
rience in the field of international economic development by
McGraw-Hill providing micro-loans, business training and other financial
Business & Economics/Finance services to low-income people starting their own businesses.
Hardcover • 6 x 9 • 300 pp Ryne has published four books about microfinance, including
Mainstreaming Microfinance (Kumarian Press, 2001).
ISBN-13: 978-0-07-162406-0
ISBN-10 MHID: 0-07-162406-6
$45.00 Related McGraw-Hill Title:
Rights: World Fleuriet: Investment Banking Explained
978-0-07-149733-6 • 0-07-149733-1
THE VaR MODELING HANDBOOK

Practical Applications in Alternative Investing, Banking, Insurance, and
Portfolio Management
Greg N. Gregoriou
The most complete guide to measuring and

modeling risk in the real world
Value-at-Risk (VaR) is a powerful tool for assessing
market risk while it happens—an important considera-
tion when firms make trading or hedging decisions. The
VaR Modeling Handbook collects the experience of 40
experts, academics, and researchers from around the
world to provide a complete guide to the latest strate-
gies for effectively using VaR to manage risk for
alternative investments, banking, insurance, and pension
funds.
• VaR is the dominant risk management methodology
worldwide and is being hailed as the “new science of
risk management”
• The international team of contributors addresses
such new and preferred areas as microcredit, struc-
tured, and multi-asset portfolios
• An important companion to Gregoriou’s The VaR
Implementation Handbook (Spring 2009)
Greg N. Gregoriou (Plattsburgh, NY) is professor of

finance in the School of Business and Economics at State
J U LY
University of New York (Plattsburgh), the author of 25 books,
he is also co-editor and editorial board member for multiple McGraw-Hill
peer-reviewed journals. Business & Economics/
Investments & Securities
Also by Gregoriou: Hardcover • 6 × 9 • 400 pp
ISBN-13: 978-0-07-162515-9
Gregoriou: VaR Implementation Handbook
Hardcover • $95.00 ISBN-10/MHID: 0-07-162515-1
978-0-07-161513-6 • 0-07-161513-X $95.00
Gregoriou and Hoppe: The Handbook of Credit Rights: World

Portfolio Management
978-0-07-159834-7 • 0-07-159834-0

Jorion: Value At Risk, 3E
978-0-07-146495-6 • 0-07-146495-6
HOW TO BUILD YOUR

FINANCIAL ADVISORY BUSINESS
AND SELL IT AT A PROFIT
Creating, Running and Cashing Out of Your Practice
Al Depman, “The Practice Doctor”
Consultant and practice management expert Al Depman, cre-
ator of The Practice Checkup, explains how to develop, manage,
and grow a profitable financial services practice that will allow
advisors to reap the rewards of their hard work when it’s time
to sell.
• Includes advice on succession planning, delegating secondary
business responsibilities, and creating a best-practices manual
J U LY • Depman has a large online following through practicetools.net,

as the resident business practice consultant at
McGraw-Hill • Business & Economics/
MitchAnthony.com, and through his monthly column in "Mitch
Entrepreneurship/Finance Anthony’s Intuitive Advisor”
ISBN-13: 978-0-07-162157-1
Al Depman (Rochester, MN) has advised financial services profession-
als and firms, New York Life, Prudential, State Farm, Metropolitan, AIG,
ISBN-10/MHID: 0-07-162157-1
and Morgan Stanley.
$59.95
Rights: World
INVESTMENT ANALYSIS AND

PORTFOLIO MANAGEMENT
Prasanna Chandra
Written by high-profile financial author Prasanna Chandra,

Investment Analysis and Portfolio Management provides junior-level
equity researchers, investment counselors, students, and portfo-
lio managers with a lucid introduction to their trade.
This hands-on book demystifies the intricate, complex, and
global world of today’s investment strategies—from basic con-
cepts and modeling methods to modern portfolio theory, fixed
income, equity shares, and derivatives.
J U LY
• All three editions have sold more than 29,000 copies in India; it
McGraw-Hill • Business & Economics/ is the bestselling book in its category in that country
• This edition is updated for today’s global investor
ISBN-13: 978-0-07-162772-6 Prasanna Chandra (India) is the director of the Center for Financial
Management. He was a professor of finance at Indian Institute of
ISBN-10/MHID: 0-07-162772-3
Management, Bangalore, for nearly two decades and has served on the
$95.00 boards of IFCI, KSDL, and other organizations.
Previous ISBN: 2008
978-0-07-024907-3 • 0-07-024907-5
Rights: World excluding India
APPLIED VALUE INVESTING

The Practical Application of Benjamin Graham and Warren Buffett’s Valuation
Principles to Acquisitions, Catastrophe Pricing, and Business Execution
Joseph Calandro, Jr.
Brand-new ways to apply the ideas of two

investing giants
The practice of value investing has spawned a large
number of highly successful investors since it was first
introduced in the 1930s. It has also been the subject of
a number of popular books including Benjamin
Graham’s own works, such as the seminal Security
Analysis.
While other value-investing books introduce a new
variation on the value-investing theme, Applied Value
Investing adopts the modern Graham and Dodd
approach and applies it in a variety of unique and prac-
tical ways. Sophisticated investors will learn innovative
new ways of applying a value-investing approach to
mergers and acquisitions (M&A) and alternative invest-
ing. This in-depth guide uses detailed case studies
demonstrating how Graham and Dodd insights can be
used in a macro-investing framework and applied to the
emerging area of super-catastrophe valuation. It also
shows financial analysts, money managers, and other
professionals how to incorporate valuation in general
into an integrated business analytical framework.
AUGUST
• Contains new and highly practical uses of Graham &
McGraw-Hill
Dodd’s and Warren Buffett’s investing principles
• There is presently a popular trend at the CFA
Institute towards books that address value investing
Hardcover • 6 x 9 • 300 pp
from multiple perspectives
ISBN-13: 978-0-07-162818-1
Joseph Calandro, Jr., (Shelton, CT) serves as the enterprise ISBN-10/MHID: 0-07-162818-5
risk manager for a global financial services firm. He is also a
$59.95
Finance Department faculty member at the University of
Connecticut. Calandro has 20 years experience as a financial Rights: World
executive and educator.
FIXED INCOME FINANCE

A Quantitative Approach
Mark Wise and Vineer Bhansali
The fundamentals of finance for advanced

mathematical minds
Written by authors at the top of their respective fields,
Fixed Income Finance is a thorough introduction to the
concepts, formulas, methodologies, and applications
that are critical to pursuing a career in fixed income
finance and beyond. Bridging the gap between basic
introductory guides and advanced tomes, it provides
financial engineers who already have strong mathemati-
cal backgrounds and analytical skills with a hands-on,
quantitative guide to the basic concepts and tools they
need to apply their knowledge in a financial context.
• The most complete, one-stop guide for professionals
who have high-end mathematical apprehension but lit-
tle or no financial knowledge
• Combines cutting-edge academic research with excel-
lence in practice
• Financial engineers are in great demand by financial
companies, institutions, and hedge funds
Mark Wise (Pasadena, CA) is the John A. McCone professor

of high-energy physics at the California Institute of
AUGUST
Technology.
McGraw-Hill Vineer Bhansali (Newport Beach, CA) is a senior member
Business & Economics/ of PIMCO’s portfolio management group.
Hardcover • 6 × 9 • 192 pp Related McGraw-Hill titles:
ISBN-13: 978-0-07-162120-5
Fabozzi: The Handbook of Fixed Income Securities
ISBN-10/MHID: 0-07-162120-2 Hardcover • $135.00
$95.00 978-0-07-144099-8 • 0-07-144099-2
Rights: World Fabozzi: Fixed Income Mathematics
978-0-07-146073-6 • 0-07-146073-X
SKATE’S ART INVESTMENT HANDBOOK

The Comprehensive Guide to Investing in the Global Art and Art Services
Market
Sergey Skaterschikov
The expert reference to investing in a $40

billion global art market
Art is one of the most lucrative alternative investment
vehicles in global finance today. Yet, until now there
were no professional investment guides for high net
worth individuals who wish to invest in this highly
lucrative and emerging market. Written by one of the
most respected providers of independent research and
advice on art investment, this book was first published
in 2006. Major global banks distributed the book to
their wealthiest clients.
• Demystifies art investing and outlines a rational
approach to buying and selling for maximum profit,
based on close analysis of valuation drivers and mar-
ket statistics
• A new player in the global art market, Skaterschikov
runs a $50 million art investment fund and provides
investors, wealth managers, and banks with independ-
ent investment research on the most valuable art
• Completely updated and revised with the latest data,
as well as new chapters on contemporary art invest-
ment, rankings of top living artists, alternative ways of AUGUST
investing in art, and more McGraw-Hill • Investing
Sergey Skaterschikov (New York, Moscow, Vienna) chairs Hardcover • 5½ × 8⅜ • 304 pp

his own investment consulting firm, IndexAtlas Ltd. and is the ISBN-13: 978-0-07-162572-2
driving force behind Skate’s Art Investment Service, Ltd. ISBN-10/MHID: 0-07-162572-0
$65.00
16 full-color photos
Rights: World
SECOND EDITION
THE COMPLETE GUIDE TO OPTION

SELLING
James Cordier and Michael Gross
The perennial go-to guide for options

sellers—updated and revised
Trading volume and volatility are at all-time highs, creat-
ing an environment that has made options selling more
popular than ever.
Fully up to date and expanded to be useful in today’s
markets, this second edition of The Complete Guide to
Option Selling covers new strategies and new ways to
approach selling options and futures so the sophisti-
cated investor can continue to produce surprisingly
consistent results with only slightly increased risk.
This book remains the only guide that explores selling
options exclusively, and is a cult favorite among the
options-selling community.
• This revised edition features two brand new chapters
on volatility and volatility trading
• The authors’ expert focus on naked option selling is
broadened to include option spread trading
• Readers gain practical tips for managing Black Swan
events in option selling
AUGUST • The authors extend the implementation of their
strategy from the physical commodities markets to
McGraw-Hill
stock indexes and currency options
Business & Economics/Finance
• Liberty Trading Group will market the book’s unique
website through its various media partners, including
ISBN-13: 978-0-07-162237-0
online and print advertisements
ISBN-10/MHID: 0-07-162237-3
$44.95 James Cordier (Tampa, FL) is president and head trader of
Liberty Trading Group where he manages assets for a world-
wide client base. Michael Gross (Tampa, FL) is director of
978-0-07-144208-4 • 0-07-144208-1
research at Liberty Trading Group.
Rights: World
ENTREPRENEUR PRESS
60 Summer 2009
Starting an Internet Business

Danielle Babb, Ph.D.
An Interactive Guide to Internet Income—Supported by youronlineprofessor.com
Professor and ultra successful web-based entrepreneur Danielle Babb gives budding entrepreneurs a
dynamic guide to building an online venture, complete with a direct link into the world of online
business—youronlineprofessor.com. A personal portal for anxious entrepreneurs, youronlineprofessor.com
provides a host of solutions to fit their needs, including interactive tools, convenient downloads, live
experts, and built-in social forums and business networks. While each chapter provides essential
startup steps, practical concepts, and invaluable tips and tricks, youronlineprofessor.com provides a cus-
tom support system to ensure success.
Includes access to youronlineprofessor.com, a custom website that features:
• Live experts
• Industry and community
forms
• blogs and interactive tools
including idea-generating
sortware
• profile assessment forms
• downloadable forms and
templates
youronlineprofessor.com, a custom support system for starting

an internet business
McGraw-Hill 61
Danielle Babb (Newport Beach,

CA) is the founder of several online
businesses, a professor, author, pub-
lic speaker and consultant. She has a
Ph.D. in Organization and
Management with a Technology
emphasis, as well as an MBA with a
technology emphasis. She is featured
regularly on top networks such as
CNN, MSNBC, Fox News, Fox
Business and the Today Show.
M AY
Entrepreneur Press
Small Business/Entrepreneurship/Internet
Paperback • 7 × 9 • 224
ISBN-13: 978-1-599183-45-9
ISBN-10/MHID: 1-599183-45-5
• Foreword by Dr. John Rutledge, a leading economist
$21.95
who has served as advisor to several presidents,
including the current administration, as well as to Rights: World
multinational corporations, financial institutions, and

investors
• Profiles real-world online entrepreneurs
• Includes expert interviews and resources
• Provides fresh business ideas and pre-screened online
job opportunities
• Shows entrepreneurs how to tailor their online
endeavor to their career goals and interests
Related Title:
Silver/Olic: Moonlighting on the Internet
978-1-599181-57-8 • 1-599181-57-6
62 Summer 2009
Entrepreneur Press • Small Business/Internet • Paperback • 7 × 9 • 240 pp • $17.95

Rights: World • Previously Announced. All Backorders Canceled
A PA P E R B A C K O R I G I N A L A PA P E R B A C K O R I G I N A L
DESIGN AND LAUNCH AN ONLINE DESIGN AND LAUNCH AN ONLINE
WEB DESIGN BUSINESS IN A WEEK TRAVEL BUSINESS IN A WEEK
Entrepreneur Press and Jason R. Rich Entrepreneur Press and Charlene Davis
The expert advice in this guide allows web A total turn-key solution, this hands-on guide
designers and artists to turn their talent and provides easy-to-follow techniques and profes-
skills into a full-fledged, online-based service sional advice leading readers to choose their
business—in just seven days! Readers learn how online travel specialty, build their service web-
to develop and market a service-selling website site, find qualified providers, set up a payment
that will generate new clients, better service system, and more—in just days. Going beyond
existing clients, and create new sources of rev- startup, our experts also cover automation
enue. Covering all startup essentials, marketing, techniques, marketing, and situational tips for
promotions and virtual operations, this guide when the unexpected happens.
gives artists the basics they need to get paid for • The online travel industry increased to $80 bil-
their passion. lion in 2007 from $38 billion in 2006
• Covers SEM and SEO marketing • Most travel books are about how to own and
• Removes technical jargon and provides operate a travel agency, this is the first book
instruction that anyone can follow exclusively on how to set up an online travel
• Includes tips from industry experts as well as business
hundreds of available tools and resources
M AY JUNE
ISBN-13: 978-1-599182-65-0 ISBN-13: 978-1-599182-67-4
ISBN-10/MHID: 1-599182-65-3 ISBN-10/MHID: 1-599182-67-X
McGraw-Hill 63
DESIGN AND LAUNCH AN ONLINE DESIGN AND LAUNCH AN ONLINE
NETWORKING BUSINESS IN A WEEK GIFT BUSINESS IN A WEEK
Entrepreneur Press and Julien Sharp Entrepreneur Press and Cheryl Kimball
Presenting the basics of becoming the next In just seven days, creative entrepreneurs learn
MySpace or LinkedIn, this online startup guide the ins and outs of designing a fully functional
shows networking junkies how to build and run online gift shop, from web design to order fulfill-
their own successful online networking site—in ment, and more. Offering expert insight and
just seven days! Using the technology and indus- unique ideas, this hands-on guide provides gift
try tricks and tips provided, they will learn how enthusiasts with a profitable platform to sell
to develop and find a host for their site, gener- their goods and reach customers by the mil-
ate traffic and membership, and build advertising lions!
and other revenue streams. • Online spending increased 76 percent from
• The top seven networking sites saw a range of 2006 to 2007
72 to 774 percent increase in visitors from • Unlike traditional gift shops, online shops can
2006 to 2007 be immediately profitable with minimal startup
• Unlike competitive titles, this guide offers investment
clear-cut instructions and options for all tech- • Provides several, unique business ideas within
nical levels and within a wide range of costs today’s hottest specialties—food, pets, hobbies,
home goods, and holiday items
JUNE J U LY
ISBN-13: 978-1-599182-68-1 ISBN-13: 978-1-599182-64-3
64 Summer 2009
TAXPERTISE
The Complete Book of Dirty Little Secrets and Tax Deductions for Small
Business the IRS Doesn’t Want You To Know
Entrepreneur Press and Bonnie Lee
Enrolled Agent Reveals Hidden Deductions That Saves Thousands

Revealing jaw-dropping secrets, eye-opening strategies and practical solutions for
dealing with tax issues, this powerful guide removes the myths and dispels small
business owners’ fear of the IRS. Led by taxpayer champion and enrolled agent
Bonnie Lee, business owners discover how to minimize their taxable income;
reduce tax liabilities; overcome tax-related obstacles, such as required mileage
logs and non-taxable income; maximize deductions, and in the end—add thou-
sands back to their bottom line!
• Includes a complete list of must-take tax deductions for business owners
• Provides detailed instructions and actionable solutions for solving a myriad
of tax-related business issues
• Includes sample letters, forms, and formulas plus real-life accounts and scripts
of IRS audits to illustrate concepts and strategies
• There’s no question taxes will go up in the coming year; this guide provides
taxpayers every possible deduction, and the best strategies for keeping tax liabil-
ities down
McGraw-Hill 65
What is an Enrolled Agent?

• An Enrolled Agent is a federally-authorized tax practitioner who has technical expertise in the field
of taxation and who is empowered by the U.S. Department of the Treasury to represent taxpayers
before all administrative levels of the Internal Revenue Service for audits, collections, and appeals
• Only Enrolled Agents, attorneys, and CPAs may represent taxpayers before the IRS. However, unlike
attorneys and CPAs, who may or may not choose to specialize in taxes, all Enrolled Agents special-
ize in taxation
Bonnie Lee (Sonoma, CA) is an

enrolled agent admitted to practice
at all levels within the IRS repre-
senting taxpayers in all 50 states.
She founded Symmetry Business
Services to represent taxpayers in
audits, offers in compromise, tax
problem resolution and to help
non-filers safely reenter the system.
She has served as a champion to
taxpayers for more than 25 years.
J U LY
Entrepreneur Press • Personal Finance
ISBN-13: 978-1-599183-50-3
ISBN-10/MHID: 1-599183-50-1
$21.95
Rights: World
Related Title:
THE COMPLETE BOOK OF

DIRTY LITTLE SECRETS
Money-Saving Strategies the Credit
Bureaus Won’t Tell You
Jason R. Rich
978-1-599183-43-5 •1-599183-43-9
66 Summer 2009
Essential information for starting and running

more than 50 of today’s hottest businesses
T H I R D E D I T I O N • A PA P E R B A C K O R I G I N A L
START YOUR OWN RESTAURANT AND MORE
AUGUST
Entrepreneur Press • Small Business/Entrepreneurship
ISBN-13: 978-1-599183-53-4 • ISBN-10/MHID: 1-599183-53-6
$19.95
Previous Edition ISBNs: 2006 • 978-1-59918020-5 • 1-59918020-0
START YOUR OWN E-BUSINESS, 2E

MARCH
Entrepreneur Press • Small Business/Entrepreneurship
ISBN-13: 978-1-599181-92-9 • ISBN-10/MHID: 1-599181-92-4
$17.95
Previous Edition ISBNs: 2005 • 978-1-932156-74-4 • 1-932156-74-7
Other Top Selling Startups
START YOUR OWN IMPORT / EXPORT START YOUR OWN EVENT PLANNING
BUSINESS 2/E BUSINESS 2/E
978-1-599181-08-0 • 1-599181-08-8 • $15.95 978-1-599181-27-1 • 1-599181-27-4 • $17.95
START YOUR OWN BAR AND CLUB 2/E START YOUR OWN LAWN CARE OR
978-1-599180-45-8 • 1-599180-45-6 • $17.95 LANDSCAPING BUSINESS 2/E
978-1-599180-89-2 • 1-599180-89-8 • $17.95
START YOUR OWN E-BUSINESS 2/E
978-1-599181-92-9 • 1-599181-92-4 • $17.95 START YOUR OWN CLOTHING STORE,
2/E
START YOUR OWN RETAIL BUSINESS 978-1-599181-25-7 • 1-599181-25-8 • $17.95
AND MORE 2/E
978-1-599180-87-8 • 1-599180-87-1 • $17.95 START YOUR OWN HAIR SALON AND
DAY SPA
START YOUR OWN BUSINESS ON 978-1-932156-87-4 • 1-932156-87-9 • $17.95
EBAY 2/E
978-1-599180-86-1 • 1-599180-86-3 • $17.95
CONSUMER
68 Summer 2009
How to
Instantly
Connect 96 All-New Little Tricks for
with Big Success in Business
and Social Relationships
Anyone Leil Lowndes, bestselling author of

How to Talk to Anyone
So you say you want a follow-up to the smash-hit bestseller

How to Talk to Anyone? Let’s talk.
Leil Lowndes’ How to Talk to Anyone has sold more than 150,000 in its second edition alone—and
is still going strong. Now, she offers even more, completely original tips on breaking the ice, mak-
ing a good impression, and striking up conversations in any situation. Guaranteed to have people
talking, this surefire hit includes special advice on how to look and sound more professional in the
workplace, how to write effective emails, how to leave better phone messages, and more.
• Dynamic author: Lowndes speaks nationwide, teaches at Learning Annexes, conducts workshops
and seminars, and is frequently quoted in print
• Winning subject: with special tips for the workplace
Author Lowndes covers:
• What to do when the person you dread getting stuck with is headed your way
• What to do if you have to attend a gathering where you won’t know many people
• Ways to sound more professional in the workplace
• How to prompt someone to tell you their name when you know you should remember it
• And more
This invaluable guide brings readers the easy-to-use tips that will bring them confidence in all
situations—even the awkward ones: from phrases to use and avoid to tips on effective email and
phone messages that will get people to respond. This handy social tool has it all.
McGraw-Hill 69
More than 500,000 Leil Lowndes books sold!
Leil Lowndes
(New York, NY)
is a bestselling
author, a commu-
nications expert,
and the president of Applause, Inc
where she conducts frequent work-
shops around the U.S. and
internationally on improving com-
munications. She is the author of
several top-selling books on com-
munications, including How to Make
Anyone Fall in Love with You.
M AY
McGraw-Hill • Self-Help
Paperback • 5½ × 8¼ • 354 pp
ISBN-13: 978-0-07-154585-3
ISBN-10/MHID: 0-07-154585-9
$16.95
Rights: Restricted

Lowndes: How to Talk to Anyone
978-0-07-141858-4 • 0-07-141858-X
Lowndes: How to Make Anyone Fall In Love With You
978-0-80922989-5 • 0-80922989-7
70 Summer 2009
N O W I N PA P E R B A C K
THE FERTILITY DIET

Groundbreaking Research Reveals Natural Ways to Boost Ovulation &
Improve Your Chances of Getting Pregnant
Jorge Chavarro, M.D., Sc.D.,Walter C.Willett, M.D., Dr.P.H., and Patrick J. Skerrett
New research from the world-famous

Nurses’ Health Study reveals what women
eat can improve their fertility
Two of the researchers of the highly respected Nurses’
Health Study distill the wisdom of this groundbreaking
research into 10 easy-to-follow principles. The book
shows readers how to choose the best fats, carbs, and
proteins, cut back on coffee and alcohol, and, best of all,
enjoy their favorite foods like ice cream—all to boost
ovulation and increase the odds of getting pregnant.
• The first fertility diet to feature the research results
from the Nurses’ Health Study, now with an updated
introduction by the authors
• More than 6 million women in the United States
alone experience infertility problems
• As featured in Newsweek, scores of blogs and web-
sites
Jorge Chavarro, M.D., Sc.D., (Boston, MA)is currently a

research fellow studying the role of diet and lifestyle on
reproductive function.
Walter C. Willett, M.D., Dr.P.H., (Boston, MA) is the
M AY
Fredrick John Stare Professor of Epidemiology and Nutrition
McGraw-Hill • Health and chairman of the department of nutrition at the Harvard
Paperback • 6 × 9 • 304 pp School of Public Health, as well as a professor of medicine at
ISBN-13: 978-0-07-162710-8
Harvard Medical School.
Patrick J. Skerrett (Boston, MA) is coauthor, with Walter
ISBN-10/MHID: 0-07-162710-3
Willett, of Eat, Drink, and Be Healthy. He is the editor of the
$16.95 Harvard Heart Letter.
Rights: World

Hart: The Insulin-Resistance Diet, 2e
978-0-07-149984-2 • 0-07-149984-9
McGraw-Hill 71
CLICK
10 Truths for Building Extraordinary Relationships
George Fraser
One of America’s foremost authorities on

networking reveals how you can connect
with other people to realize business and
life goals
Personal growth guru Stephen Covey calls George
Fraser a “masterful teacher.” TV host and journalist
Tony Brown calls him a “visionary with the rare combi-
nation of leadership and management skills.” And each
year, tens of thousands of people attend his seminars
and conferences to learn how to move beyond net-
working and start truly connecting to take their
relationships to the next level. Fraser shares the insider
secrets that will help readers to tap into the richest
resource on the planet—other people—to achieve
goals and share their talents in business and in life.
• Fraser gives more than 125 keynote addresses a year
• Fraser has been featured on CNN, PBS, and “The Lou
Dobbs Show,” and in publications such as the New
York Times,Wall Street Journal, and USA Today
• Networking advice from the chairman and CEO of
FraserNet, the number one networking association
for Black professionals M AY
McGraw-Hill • Business/Self-Help
George C. Fraser, (Cleveland, OH) is chairman and CEO of
Paperback • 5½ × 8¼ • 256 pp
FraserNet, Inc. He founded the PowerNetworking
Conference, the nation’s largest gathering of black profession- ISBN-13: 978-0-07-162712-2
als, business owners, and community leaders, and is the ISBN-10/MHID: 0-07-162712-X
author of Success Runs in Our Race and Race for Success. $16.95
Rights: World
Related Title:
978-0-07-140194-4 • 0-07-140194-6
72 Summer 2009
TOO BUSY FOR YOUR OWN GOOD

Get More Done in Less Time—With Even More Energy
Connie Merritt
The busy women’s guide to managing their

time and simplifying their lives—with less
stress and more excitement
For the woman who has everything—except the time
to do anything—comes this empowering handbook of
proven techniques for reducing the “busy-ness” levels
in our crazy, hectic lives. Written by a “recovered
Superwoman” who tried to do it all, the book shows
readers how to prioritize, how to say no, how to deal
with difficult people, and how to get more done in less
time—without multi-tasking. Best of all, it teaches
women to relax and enjoy the things that really matter
and become reenergized and excited about life!
• Taps into the “simplicity movement” featured in
magazines and TV reports
• A high-profile expert on women’s issues, Merritt has
appeared on 100 radio and television shows, and is
regularly quoted in Cosmopolitan and Men’s Health.
• A member of 200 professional speaker’s bureaus,
Merritt gives keynote addresses all over the country
• Includes “Five Minute First Aid” for instant stress
JUNE
relief!
McGraw-Hill • Self-Help
Connie Merritt (Laguna Beach, CA) is a professional
Paperback • 5½ × 8¼ • 256 pp
speaker who teaches coping strategies drawn from her expe-
ISBN-13: 978-0-07-161286-9
riences as a nurse, coach, salesperson, fundraiser, mentor,
ISBN-10/MHID: 0-07-161286-6 standup comic, wife, and recovering Superwoman.
$16.95
Rights: World
Brinkman and Kirschner: Dealing with People
You Can’t Stand
978-0-07-137944-1 • 0-07-137944-4
Braiker: The Disease to Please
978-0-07-138564-0 • 0-07-138564-9
McGraw-Hill 73
BUILDING BONE VITALITY

A Revolutionary Diet Plan to Prevent Bone Loss and Reverse Osteoporosis
Amy Joy Lanou, Ph.D., and Michael Castleman
Foreword by Dean Ornish, M.D.
The groundbreaking book that debunks

conventional wisdom on bone health—with
a drug-free, non-dairy, low-acid diet plan
For years, doctors have been telling us: Drink milk, eat
dairy, take calcium, lift weights—even get a prescription
for estrogen or other drugs—to improve bone vitality.
The problem is: They’re wrong. This breakthrough guide
offers a safe, nutritional alternative to ineffective cal-
cium pills and other supplements. Based on the latest
research, the Low-Acid Eating Plan emphasizes plant
foods over animal products in an easy-to-follow, bone-
strengthening program that really works.
• A medical breakthrough for the 75 million readers
with osteoporosis —a safe, simple dairy-and-drug-
free plan
• Authors featured regularly on radio, television, and
print including Time, Newsweek, and NPR
• Foreword by bestselling phenomenon Dean Ornish
Amy Joy Lanou, Ph.D. (Asheville, NC) is an assistant pro-

fessor of health and wellness at University of North Carolina,
and has taught nutrition at Cornell University. She is the
JUNE
author of Healthy Eating for Life for Children.
Michael Castleman, M.A., (San Francisco, CA) has been McGraw-Hill • Health
called “one of the nation’s top health writers” (Library Paperback • 6 × 9 • 240 pp
Journal). He has written more than 1,500 health articles in ISBN-13: 978-0-07-160019-4
national magazines, and 12 consumer health books, including
ISBN-10/MHID: 0-07-160019-1
The Healing Herbs, which sold more than 1 million copies.
$16.95
Rights: World
Brown and Jaffe: Better Bones, Better Body
978-0-65-800289-2 • 0-65-800289-9
74 Summer 2009
SECOND EDITION
DOUBLE DUTY
The Parents’ Guide to Raising Twins, from Pregnancy through the School Years
Christina Baglivi Tinglof
The classic guide to raising twins, from

pregnancy to school—now completely
revised and updated for a new generation
of parents
For the past ten years, parents have turned to Double
Duty for much-needed advice, practical tips, and sound
strategies for handling the unique challenge of parent-
ing twins. This updated second edition includes the
latest advancements in the diagnosis and treatment of
multiple-pregnancy complications, the newest products
and equipment, and parent-to-parent advice from the
best websites and support groups. From the critical
first month of pregnancy, to the sleeping, eating, and
bonding (times two!), through the first days of school,
Double Duty is a multiple blessing every parent will love.
• A new updated edition of the highly successful
guide—more than 25,000 copies in print
• The twin birth rate in the U.S. has jumped 70 percent
since 1980 and continues to rise 3 percent each year
• Tinglof is a regular contributor to Twins magazine, a
resident “twin expert” for ClubMom, and founder and
JUNE editor of the popular website talk-about-twins.com
McGraw-Hill • Parenting
Christina Baglivi Tinglof (La Crescenta, CA) is a con-
tributing writer for Twins magazine and mother of three sons,
ISBN-13: 978-0-07-161344-6 including school-age twins. She is also the author of The Stay-
ISBN-10/MHID: 0-07-161344-7 at-Home Parent’s Survival Guide and Parenting School-Age Twins
$16.95 and Multiples.
978-0-80923019-8 • 0-80923019-4 Related McGraw-Hill Title:
Rights: World Bowers: The Multiple Pregnancy Sourcebook
978-0-73-730306-3 • 0-73-730306-9
McGraw-Hill 75
WHAT'S YOUR BODY TELLING YOU?

Tuning in to Your Body's Signals to Gain Confidence, Sharpen Your Focus and
Make Better Decisions
Steve Sisgold
Foreword by Gay Hendricks, author of Five Wishes and Conscious Loving
A leading wellness speaker and therapist

shows readers how to stop over-thinking—
and start trusting their natural instincts…
Our bodies always let us know when we’re unhappy,
tense, uncomfortable, or unsure. But usually, we ignore
these “gut” instincts and do what our heads tell us to
do. In this enlightening guide from therapist Steve
Sisgold, readers will discover ways to achieve Whole
Body Consciousness—a broadened state of mind that
helps them to see their fears and desires, then take
appropriate steps toward genuine fulfillment. These
exercises combine IQ (cognitive intelligence) with BQ
(body intelligence), to help readers make better deci-
sions, manage negative thoughts, and lead fuller lives.
• Sisgold’s Richer Than You Dreamed sold more than
18,000 copies for Crown
• Sisgold makes four public appearances a month and
will promote his book at wellness conferences, cor-
porate seminars, holistic churches, and the Learning
Annex
• Author has appeared on CBS, NBC, and local Los
Angeles television and radio; his work has been fea- J U LY
tured in San Francisco Chronicle,Wall Street Journal, and McGraw-Hill • Self-Help
others Hardcover • 6 × 9 • 240 pp
Steve Sisgold (Novato, CA) is a popular wellness speaker ISBN-13: 978-0-07-162457-2

and author who holds an M.A. in Communications, B.S. in ISBN-10/MHID: 0-07-162457-0
Business, and Certifications in body-centered psychotherapy $21.95
and relationship counseling.
Rights: World

Callahan and Trubo: Tapping the Healer Within
978-0-80-929880-8 • 0-80-929880-5
76 Summer 2009
PROTEIN SHAKES FOR THE BRAIN

91 Games and Exercises to Work Your Mind’s Muscles to the Max
Michel Noir, Ph.D. and Bernard Croisile, M.D., Ph.D.
Pump up your brain—and

Exercises
reduce memory loss—with and games
the bestselling author of are 4-color
Broccoli for the Brain and throughout
Dental Floss for the Mind
Scientifically designed to improve concentration, atten-
tion, and focus, the 91 brain-teasers in this brand-new
collection provide an amazing mental workout for well-
muscled minds. Perfect for all age groups, the book
includes perplexing picture puzzles (like “It Takes Two”),
intense and mind-blowing memory games (“Seeing Is
Believing!”), and deceiving detective mysteries (“What’s
Wrong With this Picture?”) Protein Shakes for The Brain
provides hours of fun and will turn even the most fee-
ble mind into a mighty brain!
• Builds on the bestselling success of Get Your Brain in
the Fast Lane, Broccoli for the Brain, and Dental Floss for
the Mind
• 91 invigorating puzzles and games that stimulate all
areas of the brain, especially those responsible for
concentration, memory, and focusing skills
J U LY
• The founders of Scientific Brain Training deliver inno-
McGraw-Hill • Self-Help vative programs to increase brain power
Paperback • 5½ × 8¼ • 128 pp
Michel Noir (France) has a Ph.D. in Educational Sciences, a
ISBN-13: 978-0-07-162836-5
Masters in Political Science, and a post-graduate diploma in
ISBN-10/MHID: 0-07-162836-3 Cognitive Psychology.
$16.95 Bernard Croisile, M.D., Ph.D. (France) is one of the lead-
91 charts and graphs ing neurologists in France, specializing in aging and the brain.
Rights: World (except France)
McGraw-Hill 77
Michel Noir’s top-selling,

brain-building books now
have a great new look!
NOIR/CROISILE: NOIR/CROISILE: NOIR: BROCCOLI

DENTAL FLOSS FOR GET YOUR BRAIN IN FOR THE BRAIN
THE MIND THE FAST LANE Paperback • $16.95
Paperback • $16.95 Paperback • $16.95 978-0-07-150820-9
978-0-07-144776-8 978-0-07-147867-0 0-07-150820-1
0-07-144776-8 0-07-147867-1
More books to boost mind muscle
A SHEEP FALLS OUT OF THE TREE ACHIEVING OPTIMAL MEMORY

Paperback • $15.95 Paperback • $15.95
978-0-07-161501-3 • 0-07-161501-6 978-0-07-144470-5 • 0-07-144470-X
78 Summer 2009
CHANGE ONE THING

Discover What’s Holding You Back—and Fix It—With the Secrets of a Top
Executive Image Consultant
Anna Soo Wildermuth with Jodie Gould
How to give yourself a complete life and

career makeover—the DIY success secrets
of a leading image consultant
International image consultant Anna Soo Wildermuth
reveals her proven strategies for turning people’s lives
around—starting with simple changes, one at a time. Be
it hair, posture, attitude, or accent, the first step is all it
takes to jump-start a career and change a life. Using a
self-image assessment test, Anna shows readers exactly
what they can improve about their image and how to
achieve it. Then it’s time to go to work, with Anna’s
Image Makeover Tips and Image Action Steps. It’s a com-
plete top-to-bottom, inside-out transformation that will
give today’s professionals a leg up—on their way to the
top.
• Wildermuth is a world-renowned image consultant,
famous for her one-on-one makeover sessions with
celebrities, politicians, and executives
• She has appeared frequently on CNN, Fox News, and
Chicago’s ABC-TV, and has been featured in Chicago
Tribune, Success, New York Times, and Wall Street Journal
AUGUST • Her corporate clients include Allstate Insurance,
McGraw-Hill • Self-Help McDonald’s, GE, and HSBC
Paperback • 6 × 9 • 256 pp • Illustrated with personal anecdotes and real-life case
ISBN-13: 978-0-07-162435-0 studies
ISBN-10/MHID: 0-07-162435-X
Anna Soo Wildermuth (Chicago, IL) has been a profes-
$16.95 sional image consultant, trainer and coach since 1983.
Rights: World Founder of Personal Images, Inc., she works with Fortune 500
executives and high-profile clients.

Sayre: Unstoppable Confidence
978-0-07-158845-4 • 0-07-158845-0
McGraw-Hill 79
RAISING A SELF-DISCIPLINED CHILD

Help Your Child Become More Responsible, Confident, and Resilient
Robert Brooks, Ph.D. and Sam Goldstein, Ph.D.
From the pioneers of the resilience

movement, how to raise stronger, more self-
sufficient children
Why are some kids out of control while others are
able to keep it together? Who better to address the
subject of self-discipline than two of the most
respected, quoted, and bestselling authorities on raising
children. In doing their groundbreaking work on
resilience in children, Dr. Brooks and Dr. Goldstein
found that a lack of self-discipline is the root of many
behavioral problems. Their engaging new book offers
illuminating insights and point-by-point parenting tech-
niques to help readers interact with their children in a
way that helps them control their impulses, complete
tasks, interact with others, and lead happier, more
resilient, and more rewarding lives.
• High-profile authors: Both appear frequently in the
media and speak regularly to large audiences nation-
wide and internationally
• Proven track record: Raising Resilient Children has sold
more than 75,000 copies worldwide and gained wide-
spread media attention AUGUST
Robert Brooks, Ph.D., (Needham, MA) is a psychologist on McGraw-Hill • Parenting

the faculty at Harvard Medical School. He is an award-winning Paperback • 6 × 9 • 288 pages
speaker, author, and educator. ISBN-13: 978-0-07-162711-5
Sam Goldstein, Ph.D., (Salt Lake City, UT) is a psychologist
ISBN-10/MHID: 0-07-162711-1
on the faculties of the University of Utah Medical School and
George Mason University. Drs. Brooks and Goldstein have $15.95
coauthored ten books, including Raising Resilient Children,The Rights: World
Power of Resilience, and Nurturing Resilience in Our Children.

Brooks: Raising Resilient Children
978-0-80929765-8 • 0-80929765-5
80 Summer 2009
PRESCRIPTION ALTERNATIVES
Hundreds of Safe, Natural, Prescription-Free remedies to Restore and
Maintain Your Health
Earl L. Mindell, R.Ph., Ph.D., and Virginia Hopkins, M.A.
Completely updated to include the latest

prescription drugs—the resource guide
that “belongs in the library of every home.”
—Dr . Lendon H. Smith
From America’s trusted nutrition and health experts,
Dr. Earl Mindell and Virginia Hopkins, comes this
updated fourth edition of their authoritative guide to
prescription drugs and their natural alternatives.
Prescription Alternatives draws from the most up-to-date
research to give readers the complete story on com-
monly prescribed drugs—including FDA warnings,
little-known side effects, vitamin robbers, and other
dangers—and provides a range of safer alternatives,
such as natural home remedies, herbs, and other sup-
plements.
• Fourth edition updated with the latest drugs, newest
research on HRT, H2 blockers, and other up-to-the-
minute information
AUGUST • Mindell is the author of the international bestseller
McGraw-Hill • Health The Vitamin Bible, as well as The Herb Bible,The
Paperback • 7⅜ × 9¼ • 512 pp Supplement Bible, and The Allergy Bible.
ISBN-13: 978-0-07-160031-6 • Hopkins is the author of the bestselling What Your
ISBN-10/MHID: 0-07-160031-0 Doctor May Not Tell You about Menopause and What
$21.95
Your Doctor May Not Tell You about Premenopause.
Previous edition ISBN: 2003 Earl Mindell, R.Ph., Ph.D. (Beverly Hills, CA) is an interna-
0-07-141318-9 • 978-0-07-41318-3 tionally recognized expert on natural health and nutrition,
Rights: World and the bestselling author of more than 50 books.
Virginia Hopkins, M.A. (Temecula, CA) is the bestselling
author of more than 30 books on alternative health and the
editor of the popular newsletter Virginia Hopkins Health
Watch.

Mindell: Prescription Alternatives, Third Edition
978-0-07-141318-3 • 0-07-141318-9
McGraw-Hill 81
101 GAMES AND ACTIVITIES FOR

CHILDREN WITH AUTISM SPECTRUM
AND SENSORY DISORDERS
Tara Delaney, M.S., O.T.R.
Dozens of delightful, therapeutic games for

kids with autism and sensory spectrum
disorders—designed by a pediatric
specialist in the field
Designed by an expert, these playful games and activi-
ties are specifically developed to help children with
autism and sensory disorders. Fun for all ages and all
ends of the spectrum, these games will help stimulate,
engage, and improve the child’s motor functions, social
skills, and cognitive development. The book includes
outdoor adventures for the whole family, indoor activi-
ties for one-on-one fun, bouncing games for babies, and
therapeutic ways to play with Legos, Lincoln Logs, and
other toys. All the activities will help children reach
their developmental goals, including making eye-con-
tact, staying focused, and interacting with others—huge
concerns for parents and teachers of these children.
• For the 1.5 million children with autism spectrum and
sensory disorders
• Includes 101 activities to promote behavioral devel-
opment, improve motor skills, and stimulate social
interactions AUGUST
• Developed by a pediatric occupational therapist who McGraw-Hill • Parenting
specializes in autism and sensory disorders Paperback • 5½ × 8¾ • 224 pp
ISBN-13: 978-0-07-162336-0
Tara Delaney, M.S., O.T.R. (Rocklin, CA) is a pediatric
occupational therapist and Executive Director of Steps ISBN-10/MHID: 0-07-162336-1
Therapy, Inc., specializing in sensory integration, autism, $16.95
ADHD, and other developmental issues. Tara regularly con- Rights: World
ducts seminars nationally and internationally on sensory
integration, child development, Autism, behavioral issues, as
well as social intelligence.

Forehand and Long: Parenting the Strong-Willed Child
978-0-07-138301-1 • 0-07-138301-8
82 Summer 2009
THE PERMANENT PAIN CURE

The Breakthrough Way to Heal Your Muscle and Joint Pain for Good
Ming Chew, L.P.T.
FEATURED ON ESPN—the proven pain

relief program used by professional athletes
No drugs. No surgery. No pain!
“The Ming Method” for pain relief has worked won-
ders for New Jersey Nets star Jason Kidd, New York
Yankees’ Jason Giambi, movie star Matt Dillon, and
other celebrities. Now, licensed physical therapist Ming
Chew shares his world-famous program in this illus-
trated home guide, filled with innovative stretching
techniques, hydration and supplementation tips, and
prevention strategies. His method doesn’t just manage
the pain, it cures it—for good.
• Ming Chew is the physical therapist to the stars—fea-
tured in the New York Times, Daily News, Men’s Health,
and on ESPN
• Chronic pain is the #1 cause of adult disability in
America, accounting for 80 percent of all physician
visits and costing $100 billion annually
AUGUST • Offers drug-free, surgery-free pain relief by stretching
McGraw-Hill • Health only 5-10 minutes a day
Paperback • 7⅜ × 9⅛ • 256 pp • Provides relief for pinched nerves, pulled muscles, jaw
ISBN-13: 978-0-07-162713-9 pain, “TMJ”, Sciatica, Sports Injuries, Chronic Aches
ISBN-10/MHID: 0-07-162713-8
from working, and Carpal Tunnel Syndrome
$16.95 Ming Chew, L.P.T (New York, NY) is a physical therapist,
125 b/w photos former champion bodybuilder, and martial artist whose work
Rights: World uses concepts of Chinese medicine. He has an active private
practice in NYC where he has healed, among others, star ath-
letes Jason Kidd of the New Jersey Nets and Jason Giambi of
the Yankees, Amanda Edge of the NYC Ballet, and actor Matt
Dillon.

Teitelbaum: Painfree 1-2-3
978-0-07-146457-4 • 0-07-146457-3
McGraw-Hill 83
Fat-Busting Bestsellers
The New
York Times
Bestseller
CRACK THE
FAT LOSS CODE
Wendy Chant
978-0-07-154691-1 • 0-07-154691-X
GITTLEMAN: GITTLEMAN: HART: THE INSULIN-

THE FAT FLUSH PLAN FAT FLUSH FOODS RESISTANCE DIET
Hardcover • $24.95 Paperback • $15.95 Paperback • $16.95
978-0-07-138383-7 978-0-07-144068-4 978-0-07-149984-2
0-07-138383-2 0-07-144068-2 0-07-149984-9
84 Summer 2009
SECOND EDITION A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL

TEACH YOURSELF TEACH YOURSELF TEACH YOURSELF
ART HISTORY DREAMWEAVER BRINGING UP
Grant Pooke and CS3 HAPPY CHILDREN
Graham Whitham Iain Tench Glenda Weil and Doro Marden
• Gives readers a solid back- • Allows readers to learn the • Offers tips and strategies
ground in art and familiarizes basics of Dreamweaver CS3 for parents to instill confi-
them with the major pieces without having to delve into dence and self-esteem in
through time a gigantic software manual their children
• New edition also covers art • Shows readers how to build • Written by two parenting
beyond the traditional websites with Dreamweaver counselors with many years
Western canon CS3, work with images and of experience
tables, and more
JUNE JUNE JUNE

Teach Yourself • Art History Teach Yourself • Computing Teach Yourself • Parenting
Paperback • 5 × 7¾ • 224 pp Paperback • 5 × 7¾ • 384 pp Paperback • 5 × 7¾ • 192 pp
ISBN-13: 978-0-07-162586-9 ISBN-13: 978-0-07-162580-7 ISBN-13: 978-0-07-162582-1
ISBN-10/MHID: 0-07-162586-0 ISBN-10/MHID: 0-07-162580-1 ISBN-10/MHID: 0-07-162582-8
$14.95 $14.95 $14.95
Previous ISBNs: 2004 200 b&w halftones
978-0-07-143969-5
0-07-143969-2
16 color and 16 b&w illustrations
McGraw-Hill 85
A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL FOURTH EDITION

HELPING YOUR DEVELOPING YOUR DRAWING
CHILD TO GET FIT CHILD’S CREATIVITY Robin Capon
Ceri Roberts Victoria Wilson
• Gives parents practical • Includes stimulating activities • Suitable for an absolute

advice for motivating their for infants to preschool-age beginner to readers with
child to become active children to enjoy with their some drawing experience
• Offers sensible suggestions, parents • Teaches everything from
tips, and tricks for getting • Helps readers develop basic techniques to the
kids to eat healthy foods their child’s skills without technicalities of perspective,
pressuring them with inspiration and helpful
advice along the way
JUNE AUGUST AUGUST

Teach Yourself • Parenting Teach Yourself • Parenting Teach Yourself • Art
ISBN-13: 978-0-07-162587-6 ISBN-13: 978-0-07-162583-8 ISBN-13: 978-0-07-162581-4
ISBN-10/MHID: 0-07-162587-9 ISBN-10/MHID: 0-07-162583-6 ISBN-10/MHID: 0-07-162581-X
$14.95 $14.95 $14.95
15 b&w diagram Previous ISBNs: 2002
978-0-658-02140-4
0-658-02140-0
120 b&w and 30 color images
86 Summer 2009
THIRD EDITION THIRD EDITION A PAPERB ACK ORIGINAL

BODY LANGUAGE RELAXATION HOW TO WRITE
Gordon Wainwright, Alice Muir YOUR LIFE STORY
with Richard Thompson Ann Gawthorpe
• Helps readers enhance their • Includes a 60-minute CD • Helps a would-be writer

understanding of non-verbal containing practice exercises to find his or her voice
communication through on physical and mental relax- • Presents tips for collecting
practical exercises ation, breathing, and basic information, structuring the
• Covers body language used meditation story, and publishing the
in the workplace as well as in • Helps readers cope with final result
everyday life situations stress at home and on
the job
AUGUST AUGUST AUGUST

Teach Yourself • Self-Help Teach Yourself • Self-Help Teach Yourself • Writing
ISBN-13: 978-0-07-162584-5 ISBN-13: 978-0-07-148488-6 ISBN-13: 978-0-07-162585-2
ISBN-10/MHID: 0-07-162584-4 ISBN-10/MHID: 0-07-148488-4 ISBN-10/MHID: 0-07-162585-2
$14.95 $19.95 $14.95
Previous ISBNs: 2003 Previous ISBNs: 2006
978-0-07-141972-7 978-0-07-145904-4
0-07-141972-1 0-07-145904-9
B&w illustrations One 60-minute audio CD
SPORTS
88 Summer 2009
MY VIEW FROM THE CORNER

A Life in Boxing
Angelo Dundee with Bert Randolph Sugar
Boxing’s greatest trainer reveals all

In My View from the Corner, Dundee delivers a candid,
behind-the-scenes look at his involvement in some of
boxing’s most controversial and historic moments.
Pulling no punches and telling it like it really was,
Dundee breaks decades of silence to reveal how he
had to talk Ali into not quitting during his first fight
with champion Sonny Liston; the truth about the “phan-
tom punch” that KO’d Liston in their rematch; what he
did and did not do to assure an Ali victory against
George Foreman during their “Rumble in the Jungle” in
Zaire; how Howard Cosell filed a false report about
the Ray Leonard-Roberto Duran fight that will not die
to this day; the mob’s influence on boxing; his true feel-
ings on Ali’s conversion to Islam; and what it was like to
train Russell Crowe for his role in Cinderella Man.
• Foreword by Muhammad Ali, who remains one of the
most popular athletes of all time
• New afterword for the paperback edition from fan
favorite and former heavyweight champion George
Foreman
M AY • Coauthor and fellow Boxing Hall of Famer Bert Sugar
McGraw-Hill is well known as a sportswriter and TV commentator
Sports & Recreation/Boxing • World-famous sports artist LeRoy Neiman has con-
Paperback • 6 × 9 • 336 pps tributed original artwork for the cover
ISBN-13: 978-0-07-162847-1
Angelo Dundee (Miami, FL) was inducted into the
ISBN-10/MHID: 0-07-162847-9 International Boxing Hall of Fame in 1994.
$18.95 Bert Randolph Sugar (Chappaqua, NY) is the former edi-
Hardcover ISBN: tor of Ring Magazine and Boxing Illustrated and publisher of
Fight Game magazine.
0-07-147739-X • 978-0-07-147739-0
Rights: World
Davis: Papa Bear: The Life and Legacy of George Halas
Paperback • 16.95
978-0-07-147741-3 • 0-07-147741-1
McGraw-Hill 89
THE BAFFLED PARENT’S GUIDE TO FIX-IT

DRILLS FOR YOUTH SOCCER
Robert Koger
The Rx for soccer success—a fully

illustrated, prescriptive guide for parents
and coaches who want to step up their
game
New in the popular Baffled Parents series, this diagnos-
tic handbook for youth soccer coaches and parents
offers the most effective solutions to the most com-
mon problems, from individual weak spots to team
execution. Organized by skill-set, the book includes dia-
grams and instructions for warm-ups, cool-downs, and
specialized drills for improving dribbling, shooting,
offense, defense, goalkeeping, and more. Written by a
soccer coach with over 25 years experience, it also
includes a general overview of the sport, with helpful
coaching hints and strategies for bringing out the best
in every player and team.
• Prescriptive format, focusing on problem areas and
how to fix them
• Easy-to-follow instructions, broken down into pur- J U LY
pose, preparations, player needs, practice drills,
McGraw-Hill
execution, and coaching advice
Sports & Recreation/Soccer
• Teaches how to effectively assess weaknesses
Paperback • 7¾ × 9¼ • 320 pp
• Diagrams throughout to illustrate formations
ISBN-13: 978-0-07-162866-2
Roger Koger (Holiday, TX) has coached soccer for more ISBN-10/MHID: 0-07-162866-5
than twenty years, in youth recreation and club programs. $17.95
He is certified by the United State Soccer Federation and
120 illustrations • Rights: World
served as league commissioner for several different soccer
programs.

Koger: 101 Great Youth Soccer Drills
978-0-07-144468-2 • 0-07-144468-8
90 Summer 2009
PERFECT PHRASES FOR More than

half a Million
SPORTS COACHES Perfect
Phrases books
Ralph Pim sold!
The phrases coaches need to turn players

into winners
Whether it’s the first day of practice or the final
moments before a game, regardless of the sport, Perfect
Phrases for Sports Coaches provides coaches with
phrases that effectively communicate key ideas to their
teams. Organized by situation, this strategic communi-
cation tool covers the experiences that are common
to all coaches: motivation, discipline, preseason expec-
tations, skill development, handling pressure, as well as
dealing with parents, administrators, and officials.
With this handy guide, coaches can grab their team’s
attention and successfully convey key directives on the
field and in the locker room— without having to rely
on tired old clichés. These are the phrases that do
more than motivate—they bring victory.
• Ralph Pim is the author of three coaching titles
• Perfect for amateurs, full-time educators, and coaches
dealing with both experienced and developing teams
Ralph Pim (Pomona, NY) is the division chief for competi-

tive sports in the Department of Physical Education at the
United States Military Academy at West Point. He was a
AUGUST collegiate coach for over 25 years and is the author of three
McGraw-Hill • Sports & Recreation books: Own the Zone, Coaching Team Basketball, and Winning
Paperback • 4¾ × 8¼ • 192 pp Basketball.
ISBN-13: 978-0-07-162857-0
ISBN-10/MHID: 0-07-162857-6 Related Title:
$9.95 Kuchar: Coaching High School Basketball
Illustrations • Rights: World Paperback • $18.95
978-0-07-143876-6 • 0-07-143876-9
McGraw-Hill 91
FOOTBALL FOR THE Look for

Baseball for the
UTTERLY CONFUSED Utterly Confused

by Ed Randall in
Spring 2010
Tom Flores and Bob O’Connor
Everything you need to enjoy America’s

most popular sport
New to the Utterly Confused series, this step-by-step
football guide makes understanding the most popular
American sport a breeze. It provides new fans or
spouses of die-hard fanatics with the ins and outs of
what’s going on on the field as well as insight into the
historic rivalries, traditions like “the wave”, and the
greatest moments in both college and professional
leagues.
Readers of Football for the Utterly Confused will get in-
depth coverage of everything from the basics to
history—with special call-out boxes that draw atten-
tion to key moments and elements of the game. New
fans will be able to follow games or schmooze with
their boss about the big play or latest draft pick.
• Football is the most popular American sport, with an
expanding international fan-base
• Both authors have over 60 years combined coaching AUGUST
experience McGraw-Hill
• Summarizes each chapter for easier reference and Sports/Fitness/Football
retention Paperback • 7 × 9 • 224 pp
Tom Flores (Los Angeles, CA) is the former head coach and ISBN-13: 978-0-07-162858-7
general manager of the NFL Seattle Seahawks. He has earned ISBN-10/MHID: 0-07-162858-4
five Super Bowl Rings—more than any other person. $17.95
Bob O’Connor (Los Angeles, CA) has coached football for Illustrations • Rights: World
more than 40 years. He is a professor at Pierce College in
Los Angeles and the author of 17 books on health and physi-
cal education.
Also by Tom Flores:

Coaching Football
978-0-07-143914-5 • 0-07-143914-5
92 Summer 2009
SECOND EDITION
THIS OLD BOAT

Don Casey
Turn a run-down fiberglass boat into a first-

class yacht
Since it first appeared in 1991, Don Casey’s This Old
Boat has helped tens of thousands of sailors refurbish
older fiberglass boats and has become a revered classic
among boat rehabbers.This second edition is revised
from first page to last with new information on electri-
cal systems, diesel engines, refrigeration, resins, plumbing
and more. Plus, more than 600 newly created illustra-
tions enhance the book’s beauty as well as its utility.
• Whether they’re skilled or unskilled, Casey’s readers
will learn how to find the right boat at the right price,
map out an affordable renovation plan, work with
fiberglass, canvas, and plastic, and much more
• More than 50,000 copies of the first edition sold
since 1991
• This major revision brings the book up to date with
respect to electrical systems, engines, refrigeration,
resins, plumbing, and more
APRIL
International Marine • Sailing Don Casey (Hialeah, FL) combines three decades of sailing, a
keen eye for detail, irrepressible good humor, and an elegant
Hardcover • 8½ × 10⅞ • 628 pp
writing style to deliver transparently simple and always reli-
ISBN-13: 978-0-07-147794-9
able how-to advice for boaters. He is a regular contributor to
ISBN-10/MHID: 0-07-147794-2 SAIL and Good Old Boat magazines.
$49.95
Previous ISBN: 1991
Other books by Don Casey
978-0-07-157993-3 • 0-07-157993-1
Don Casey’s Complete Illustrated Sailboat Maintenance
Manual
Previously announced; all backorders canceled. Hardcover • $59.95
978-0-07-146284-6 • 0-07-146284-8
Sailboat Electrics Simplified
978-0-07-036649-7 • 0-07-036649-7
McGraw-Hill 93
FIBERGLASS BOAT REPAIRS ILLUSTRATED

Cosmetic and Structural Repairs for Sail- and Powerboat Hulls and Decks
Roger Marshall
Step-by-step color photo guidance for

repairing and renewing fiberglass boats
Few boat owners have the experience to work with
fiberglass, meaning repairs must be done by high-cost
professionals or left undone. This entry-level guide uses
full-color, step-by-step photo sequences and line draw-
ings to present the basics in easily digested form. Boat
owners will learn how to:
• Save money and time doing their own fiberglass
repairs
• Improve the value, appearance, and safety of their
boats
• Work with materials such as polyester, epoxy, fiber-
glass, carbon fiber, and core materials
• Fix annoying leaks; repair cracks; restore gelcoat;
fabricate new components
Roger Marshall (Jamestown, RI) is an accomplished yacht

designer, competitive sailor, and author of 12 yachting books.
After designing for the renowned firm of Sparkman & J U LY
Stephens, he established his own design company, where he International Marine • Boating
has designed sailboats and powerboats from 15 to 65 feet.
Paperback • 8½ × 11 • 192 pp
Project manager in 1987 for the Courageous America’s Cup
ISBN-13: 978-0-07-154992-9
team, he has written some 600 articles for boating magazines
worldwide and is chair of the publications committee for the ISBN-10/MHID: 0-07-154992-7
Society of Naval Architects and Marine Engineers. $24.95
250 color photos and illustrations
Related McGraw-Hill Title: Rights: World
Casey: Sailboat Hull & Deck Repair

978-0-07-013369-3 • 0-07-013369-7
94 Summer 2009
THE COMPLETE TRAILER SAILOR

How to Buy, Equip, and Handle Small Cruising Sailboats
Brian Gilbert
A soup-to-nuts introduction to small,

economical sailing craft
Trailer sailers—the smallest, most economical sailboats
with sleeping accommodations—are a popular platform
for learning the basics of sailing and are often consid-
ered to be the entry level to cruising under sail. Author
Brian Gilbert shows how trailer sailers can be the ideal
craft for a lifetime of enjoyment, including serious, long-
distance cruising. This book covers all the bases,
including how to inspect, buy, and equip a boat; how to
trailer, sail, navigate, and cruise in small boats; how to
use communications and navigation equipment; and
more.
• A buyer’s guide provides specifications and images of
all new trailer sailers on the market, and many popu-
lar used models
• Emphasis on simple solutions will save the reader
thousands of dollars
APRIL Brian Gilbert (Chattanooga,TN) is a lifelong sailor who
International Marine • Boating lived aboard a Catalina 27 for four years. His total restoration
Paperback • 7⅜ × 9¼ • 240 pp
of a basket-case trailer sailer is documented in his book Fix It
and Sail, and he is a frequent contributor of how-to articles
ISBN-13: 978-0-07-147258-6
for magazines such as Good Old Boat, Small Craft Advisor, and
ISBN-10/MHID: 0-07-147258-4 DIY Boatowner.
$19.95
75 b&w photos • 45 line drawings
Rights: World
Seidman: The Complete Sailor
978-0-07-057131-0 • 0-07-057131-7
Gilbert: Fix It and Sail
978-0-07-145809-2 • 0-07-145809-3
McGraw-Hill 95
THE INSIDER’S GUIDE TO BOAT

CLEANING AND DETAILING
Professional Secrets to Make Your Sail or Powerboat Beautiful
Natalie Sears
Restore that “showboat” look to tired

gelcoat, canvas, brightwork, upholstery,
metalwork, and more
Boat cleaning isn’t as simple as taking a can of kitchen
cleanser and scrubbing away, and improper procedures
can cause damage to the boat or the environment. This
is the only stem-to-stern guide to all aspects of boat
cleaning and detailing. The book recommends both
generic and brand-name cleaning and maintenance
materials to help boaters make the right selections.
Lots of before-and-after photos show boaters how to:
• Keep their boats looking great and protect market
value
• Achieve maximum results with minimum work and
environmentally safe methods.
• Use tables and checklists to keep work organized and
efficient
Natalie Sears (Bellevue, WA) founded Deckhand Detailing

just after completing high school in 1990. After a several-year J U LY
hiatus to earn a business degree at the University of International Marine • Boating
Washington and work for Microsoft as a marketing manager,
Paperback • 7⅜ × 9¼ • 176 pp
she re-established Deckhand Detailing in 2002 and achieved
immediate success once again, hiring staff and contracting her ISBN-13: 978-0-07-159693-0
services to boatyards and marinas as well as boat owners and ISBN-10/MHID: 0-07-159693-3
professional yacht captains. She writes a popular monthly col- $19.95
umn on boat cleaning for Norwesting, a Pacific Northwest 50 b&w photos
boating magazine.
Rights: World

Lindsey: Quick & Easy Boat Maintenance
978-0-07-134325-1 • 0-07-134325-3
96 Summer 2009
PRACTICAL BOAT MECHANICS

Commonsense Ways to Prevent, Diagnose, and Repair Engine and Mechanical
Problems
Ben L. Evridge
Work-around solutions and emergency

repairs that will get your boat home when
all else fails
Practical Boat Mechanics belongs onboard every boat
that has a gasoline, diesel, inboard, or outboard engine.
This practical collection of fast fixes enables you to
repair failed machinery with basic tools under adverse
conditions. Designed and written for non-mechanics, it
also presents do-it-yourself maintenance procedures
and schedules that will prevent most problems from
occurring.
• Troubleshooting charts lead the reader graphically to
the mechanical problems that correspond to the
symptoms being experienced. These charts are cross-
referenced to the pages where appropriate solutions
can be found
• The balance of the troubleshooting information is
organized around the five senses (what you can see,
AUGUST hear, smell, feel, taste), thus furthering its appeal to the
non-mechanically inclined
International Marine • Boating
Paperback • 7⅜ × 9¼ • 384 pp
• Work-around fixes get you out of any mechanical jam
using ordinary tools and materials found on most
ISBN-13: 978-0-07-144505-4
boats. These include how to get fuel to your engine
ISBN-10/MHID: 0-07-144505-6
by gravity when the fuel pump breaks; how to replace
$26.95 a head gasket with a cheerios box; and how to
Rights: World replace a fan belt with a rope
Previously announced; all backorders canceled.
Ben L. Evridge (Port Angeles, WA) spent 20 years maintain-
ing the 1,200 fishing vessels of Kodiak, Alaska, keeping them
running in one of the world’s most challenging marine envi-
ronments. He is a regular contributor to National Fisherman.
McGraw-Hill 97
PAUL ELVSTROM EXPLAINS THE RACING

RULES OF SAILING, 2009-2012 RULES
Soren Krause, Editor
The comprehensive reference for every

racing sailor
Paul Elvstrom Explains the Racing Rules of Sailing has
accompanied sailors to regattas since 1965. This new
edition of the book—known to all simply as “Elvstrom”
and famous for its plastic boats and wind arrows—
incorporates the complete text of the International
Sailing Federation’s (ISAF) 2008 rules changes. It fea-
tures color-coded explanations and interpretations of
the rules with the help of two-color bird’s-eye-view
drawings. It also offers a full-color chart of race signals,
a graphic quick-reference locator for the rules, a sum-
mary of recent rules changes, and procedural notes for
filing a protest.
• Since 1965, the most established and widely recog-
nized rules-interpretation book on the market
• Instantly recognizable for its heavy vinyl jacket con-
taining plastic sailboats and wind arrows for protest
hearings
Soren Krause is a leading authority on sailing rules, a

frequent judge on international regatta committees, and
a member of the ISAF rule-making authority. MARCH
International Marine • Boating
Vinyl • 5 × 7½ • 224 pp
ISBN-13: 978-0-07-162624-8
ISBN-10/MHID: 0-07-162624-7
978-0-07-145626-5 • 0-07-145626-0
Vinyl jacket with plastic sailboats
320 color illustrations
Rights: North America Only
98 Summer 2009
GEORGE WASHINGTON’S SECRET NAVY

How the American Revolution Went to Sea
James L. Nelson
In 1775 General George Washington

secretly armed a handful of small ships and
sent them to sea against the world’s
mightiest navy
From the author of the critically acclaimed Benedict
Arnold’s Navy, here is the story of how America’s first
commander-in-chief—whose previous military experi-
ence had been entirely on land--nursed the fledgling
American Revolution through a season of stalemate by
sending troops to sea. Mining previously overlooked
sources, James L. Nelson’s swiftly moving narrative
shows that George Washington deliberately withheld
knowledge of his tiny navy from the Continental
Congress for more than two critical months, and that
he did so precisely because he knew Congress would
not approve.
• Details an important but rarely mentioned event in
American history
• With thorough research and literary grace, this book
shows how Washington’s singular act of independ-
ence helped keep the Revolution alive in 1775
M AY
James L. Nelson is the author of Benedict Arnold’s Navy, as
McGraw-Hill • Nonfiction well asseveral novels that take place during the age of the
Paperback • 6 × 9 • 320 pp sailing navies. His novel Glory in the Name won the American
ISBN-13: 978-0-0-07-162825-9 Library Association’s W. Y. Boyd Literary Awards for Best
ISBN-10/MHID: 0-07-162825-8
Military Fiction.
$17.95
Hardcover ISBNs: 2008 Also by James L. Nelson:
978-0-07-149389-5 • 0-07-149389-1 Nelson: Benedict Arnold’s Navy
24 illustrations • Rights: World Paperback • $15.95
978-0-07-148987-4 • 0-07-148987-8
EDUCATION
100 Summer 2009
2010 TEST PREP EDITIONS

Now Feature New CD-ROMs with Enhanced
Functionalities and Easier Navigation
SAT • ACT • GRE • GMAT • LSAT
2010 EDITIONS
With each annual edition of our major test-prep guides, McGraw-Hill strives to make updates that
will give test-takers even more of the knowledge and confidence they need on exam day. This school
year we have dramatically upgraded all our books’ accompanying CD-ROMs with:
Handsome new graphic interfaces for Enhanced functionalities that offer

easier navigation students more practice options
All CD-ROMs are now

PC- and Mac-compatible
These CD-ROM enhancements, along with the

comprehensive knowledge and problem-solving
strategies featured in our books, will help stu-
dents master the test-taking skills they need to
achieve their goals.
McGraw-Hill 101
2010 EDITION
MCGRAW-HILL’S ACT
Steven W. Dulan and the Faculty of Advantage Education
For the more than 1.3 million students who

take the test—a powerful study tool from
nationally recognized ACT experts
Once mainly known in the Midwest and South, the
ACT is now nearly as popular as the SAT nationwide,
with registrations in big East Coast states increasing
dramatically. McGraw-Hill’s ACT is created by teachers
from Advantage Education, one of America’s most
renowned test-prep course providers. The newly
revised 2010 edition is packed with all the sound edu-
cational features that students expect from
McGraw-Hill, as well as new enhancements such as
more level-appropriate math examples, clearer instruc-
tional language, and more comprehensive explanations.
The upgraded, fully redesigned CD-ROM is also now
both PC- and Mac-compatible.
• More than 40 percent of graduating high school sen-
iors take the ACT every year
• 5 complete exams with fully explained answers
in the book-only edition, 8 complete exams in the JUNE
CD-ROM edition McGraw-Hill • Test Preparation
• Features complete information on the ACT essay that Paperback • 8½ × 10⅞ • 544 pp
especially impresses college admissions officers Rights: World
• Includes extra practice tests and help online Book and CD-ROM: $32.95
• 2009–2010 test dates: September, October, ISBN-13: 978-0-07-162492-3
December, February, April, and June ISBN-10/MHID: 0-07-162492-9

Steven W. Dulan (East Lansing, MI) is the founder and presi-
978-0-07-158822-5 • 0-07-158822-1
dent of Advantage Education, Inc., offering live test-prep
classes at high schools and colleges as well as distance-learn- Book only: $19.95
ing programs over the Internet. He has personally prepared ISBN-13: 978-0-07-162488-6
thousands of students for success on the ACT and other ISBN-10/MHID: 0-07-162488-0
standardized exams.
978-0-07-158823-2 • 0-07-158823-X
102 Summer 2009
2010 EDITION
MCGRAW-HILL’S SAT
Christopher Black and Mark Anestis, College Hill Coaching
New enhancements, expert instruction,

and intensive practice for the more than
1.5 million SAT test-takers
Created by two renowned test-prep teachers,
McGraw-Hill’s SAT provides a diagnostic approach that
helps students optimize their SAT prep, a proven
method for developing the reasoning skills needed for
top scores. Now this bestselling guide has been fully
revised and enhanced in response to feedback from
students and reviewers. Improvements include more
level-appropriate math examples, and more compre-
hensive explanations where needed. The enhanced, fully
redesigned CD-ROM is also now both PC- and Mac-
compatible.
• 5 complete exams with fully explained answers in the
book-only edition, 10 complete exams in the CD-
ROM edition
• More than 2,500 SAT-format questions and scores of
additional exercises and work sheets
JUNE
• Written by expert instructors from College Hill
McGraw-Hill • Test Preparation
Coaching, one of America’s most respected test-prep
Paperback • 8½ × 10⅞ • 864 pp providers
Rights: World
• Features model essays written to the latest SAT
Book and CD-ROM: $31.95 requirements
ISBN-13: 978-0-07-162550-0 • Includes extra practice tests and help online
ISBN-10/MHID: 0-07-162550-X
• 2009–2010 test dates: October, November,
December, January, March, May, and June
978-0-07-159230-7 • 0-07-159230-X
Christopher Black, M.A., Ed., (Greenwich, CT) is the
Book only: $19.95
founder and director of College Hill Coaching, a leading
ISBN-13: 978-0-07-162546-3 provider of individual tutoring services for the SAT and other
ISBN-10/MHID: 0-07-162546-1 major exams. Mark Anestis (Hamden, CT) is a tutor and the
Previous ISBNs: 2008 founder and director of The Learning Edge.
978-0-07-159228-4 • 0-07-159228-8
McGraw-Hill 103
2010 EDITION
MCGRAW-HILL’S GMAT
James Hasik, Stacey Rudnick, and Ryan Hackney
Expert guidance for the more than 200,000

GMAT takers each year
Completely revised and updated for 2010, McGraw-Hill’s
GMAT brings all of McGraw-Hill’s business and educa-
tion expertise to bear on helping students achieve the
best score possible. It’s packed with topic reviews, test-
taking strategies, up-to-the-minute test information,
and plenty of practice tests and drills. This authoritative
and practical guide has been fully updated, with addi-
tional practice online and important information for
the many thousands of international GMAT-takers. The
enhanced, fully redesigned CD-ROM is also now both
PC- and Mac-compatible.
in the book-only edition, 10 complete exams in
the CD-ROM edition
• Includes special strategies for getting into the best
MBA programs, from choosing the right program to
surviving in business school
JUNE
• Valuable information for the more than 100,000
testers who take the GMAT overseas McGraw-Hill • Test Preparation
• Foreword by Julie Barefoot, dean of Admissions at Paperback • 8½ × 10⅞ • 528 pp
Goizueta Graduate School of Business, Emory Rights: World

University, Atlanta Book and CD-ROM: $36.00
• Includes extra practice tests and more help online ISBN-13: 978-0-07-162416-9
• The GMAT is given throughout the year at testing ISBN-10/MHID: 0-07-162416-3

centers in the United States Previous ISBNs: 2008
978-0-07-159844-6 • 0-07-159844-8
James Hasik, MBA, (Austin, TX) is a GMAT test-prepara-
tion instructor who has been developing training curricula Book only: $21.00
and teaching courses for more than 10 years. ISBN-13: 978-0-07-162412-1
Stacey Rudnick (Austin, TX) is the director for MBA ISBN-10/MHID: 0-07-162412-0
Career Services at the McCombs School of Business, Previous ISBNs: 2008
University of Texas at Austin.
978-0-07-158332-9 • 0-07-158332-7
Ryan Hackney (Houston, TX) is a business consultant and
GMAT preparation expert.
104 Summer 2009
2010 EDITION
MCGRAW-HILL’S GRE
Steven W. Dulan and the Faculty of Advantage Education
Complete GRE preparation—for the

more than half a million students who
take the test
One of the most widely-taken tests in the United
States and around the world, the GRE is crucial for
graduate school entrance—and McGraw-Hill’s GRE is
the comprehensive study tool students need to suc-
ceed. Created by test-preparation specialists at
Advantage Education, it gives test-takers the most up-
to-date information on each section of the test. From
practice tests and skill-building techniques to expert
coaching, essay help and online practice, readers will
have all the guidance they need—right at their finger-
tips. The accompanying CD-ROM is both PC- and
Mac-compatible.
• More than 500,000 students take the GRE every year;
130,000 are outside the United States
• Four practice GREs in the book, three more on newly
upgraded CD-ROM
JUNE
• Complete review of math and verbal skills
• Sample analytical writing essays at varying score levels
Paperback • 8½ × 10⅞ • 432 pp
• Special information for international test-takers
Rights: World
• The GRE is available year round at computer-based
Book and CD-ROM: $32.95
testing centers in the United States, Canada, and
ISBN-13: 978-0-07-162430-5
many other countries
ISBN-10/MHID: 0-07-162430-9
Previous ISBNs: 2008 Steven W. Dulan (East Lansing, MI) is the founder and presi-
dent of Advantage Education, Inc., which offers live test-prep
978-0-07-160307-2 • 0-07-160307-7
classes at high schools and colleges throughout Michigan,
Book only: $21.00 Wisconsin, Ohio, and Colorado, as well as distance-learning
ISBN-13: 978-0-07-162426-8 programs over the Internet.
ISBN-10/MHID: 0-07-162426-0
978-0-07-160305-8 • 0-07-160305-0
McGraw-Hill 105
2010 EDITION
MCGRAW-HILL’S LSAT
Curvebreakers
Harvard Law School’s top-scoring students

show the more than 150,000 test takers
how to get an Ivy League score on the LSAT
This popular guide by recognized experts is the one
more students trust! The authors are Harvard Law
School students who tutor LSAT-takers nationwide, and
they’ve packed this new edition with their most effec-
tive study tips, test-taking secrets, and LSAT samples.
McGraw-Hill’s LSAT has been thoroughly revised and
updated, including expanded coverage of logic topics—
essential information for LSAT takers. The enhanced,
fully redesigned CD-ROM is also now both PC- and
Mac-compatible.
in the book-only edition, 8 complete exams in the
CD-ROM edition
• Guidance from Harvard Law students who earned
top LSAT scores
• Logic tools and diagramming skills help students mas- JUNE
ter every question
• Advice on how to survive the first year at law school
Paperback • 8½ × 10⅞ • 528 pp
• Student-tested strategies, extensive drills, and test- Rights: World
taking exercises
Book and CD-ROM: $34.95
• 2009–2010 test dates: October, December, February,
ISBN-13: 978-0-07-162469-5
and June
ISBN-10/MHID: 0-07-162469-4
Curvebreakers is a group of Harvard Law School stu-
dents who offer one-on-one LSAT courses via the
978-0-07-159250-5 • 0-07-159250-4
Internet to students nationwide. Many of the instruc-
tors have scored in the top 99.5 percentile on the Book only: $21.00
LSAT. ISBN-13: 978-0-07-162465-7
ISBN-10/MHID: 0-07-162465-1
978-0-07-159248-2 • 0-07-159248-2
106 Summer 2009
Turns an iPod into Shakespeare 101 class for on-the-go learning

In this unique audio series, 21st century technology brings alive a 16th century writer and his work
so students can fully understand the genius of William Shakespeare. McGraw-Hill’s PodClass series
helps users reinforce what they have learned in class or even fill in the bits they may have missed.
Each program includes more than 50 mini lectures on main topic points, engaging scene summaries,
and “drama bytes”—key quotes and dialogues from each play, as well as insider guidance on
approaching tests, papers, and essays. These are not abridged recordings of the plays; rather these
dynamic audio programs reveal what they meant, which characters are important, what themes
Shakespeare was exploring—all the issues that students need to know to ace their tests.
Each audio package: J U N E • McGraw-Hill • Study Guides/ Literature • Paperback • 5¼ × 7½ • 8 pp

One 180-minute audio disc (400 MB) with MP3 files • Vinyl case • Rights: World
MCGRAW-HILL’S PODCLASS: MCGRAW-HILL’S PODCLASS:

HAMLET STUDY GUIDE MACBETH STUDY GUIDE
Jane Mallison Anthony Armstrong
ISBN-13: 978-0-07-161147-3 ISBN-13: 978-0-07-162841-9

$14.95 $14.95
McGraw-Hill 107
• The iPod technology allows students to get to what they need in just a few clicks, and lets them
create their own playlists so they can focus on their tougher topics or subjects for review
• Extensive audio content includes focused lectures from the author, energetic scene summaries from
the author’s students, as well as dynamic audio performance quotes ripped from the award-winning
“Arkangel Complete Shakespeare”
• Accessible style and concise format: product organization uses the main iPod navigation structure
to allow targeted review by scene, by theme, by character
Jane Mallison (New York, NY) is a teacher and former head English department head at New York’s Trinity
School. Anthony Armstrong (Indianapolis, IN) is an experienced teacher of English and an established author
of study guides and test preparation.

A MIDSUMMER NIGHT’S DREAM ROMEO & JULIET STUDY GUIDE
STUDY GUIDE Anthony Armstrong
Jane Mallison
ISBN-13: 978-0-07-161151-0 ISBN-13: 978-0-07-162757-3

$14.95 $14.95
108 Summer 2009
THE MASTER TEACHER

Expand Your Skills and Share Your Talents to
Improve Your School
Steve Springer, Brandy Alexander, and
Kimberly Persiani-Becker, Ed.D.
Master teachers are those laudable figures who have decades of
experience, passion, and great advice for the new teachers on
the block. Full of exercises, reproducible checklists, and sophisti-
cated advice, The Master Teacher shares the wisdom and hard
skills of these veterans to newer teachers seeking guidance in
shaping their “Teaching Goals” and techniques.
• Bestselling The Organized Teacher (978-0-07-145707-1 • 0-07-
145707-0) has more than 35,000 copies in print
JUNE
• Reproducible checklists and goal charts are designed for shar-
McGraw-Hill • Teacher Reference
ing with colleagues and implementing in mentoring programs
Paperback • 8½ × 11 • 304 pp
ISBN-13: 978-0-07-149681-0 Dr. Kimberly Persiani-Becker (Los Angeles, CA) is an assistant pro-
fessor of curriculum and instruction at Cal State University.
ISBN-10/MHID: 0-07-149681-5
Steve Springer and Brandy Alexander (Los Angeles, CA) are men-
$19.95
tors and master teachers with years of classroom experience in private
700 illustrations • Rights: World and public schools.
11TH EDITION
THE TEACHER’S CALENDAR,

SCHOOL YEAR 2009–2010
The Day-by-Day Almanac of Historic Events, Holidays,
Famous Birthdays and More!
The Editors of Chase’s Calendar of Events
“The Teacher’s Calendar is a treasure house of information. It

answers so many of the never-ending first-grade questions I
get every day!”
—Jane Ann Robertson, 2004 Arizona Teacher of the Year
For more than a decade, K–8 teachers, librarians, and other edu-
cators have turned to The Teacher’s Calendar to capture the
JUNE
attention of their students. The Teacher’s Calendar offers innova-
McGraw-Hill • Teacher Reference tive classroom ideas for every day of the year, from August 1 to
Paperback • 8½ × 11 • 304 pp July 31. Each page is packed with suggestions for class activities,
ISBN-13: 978-0-07-162731-3 bulletin boards, and school calendars. Special sidebars highlight
ISBN-10/MHID: 0-07-162731-6 specific dates and provide curriculum ideas, lists of appropriate
$19.95 books, and related websites.
Previous Edition: 2008
978-0-07-154773-4 • 0-07-154773-8
Rights: World
McGraw-Hill 109
THIRD EDITION
THE OFFICIAL GUIDE TO THE TOEFL iBT

WITH CD-ROM
Educational Testing Service (ETS),The Makers of the TOEFL® Test
For the more than 800,000 More than

200,000
students who take the TOEFL copies
test each year—the official sold
guide from the makers of the test

The Official Guide to the TOEFL® iBT is the leading guide
to the most widely accepted English-language profi-
ciency test in the world—the TOEFL test. Written by
ETS, the makers of the test, this book includes real
TOEFL test questions for practice, as well as explana-
tions of every section of the test and information on
what is expected of students for every speaking and
writing task. Students learn how to construct their
answers and integrate the four skills needed to demon-
strate academic English-language proficiency: reading,
listening, speaking and writing. The accompanying CD-
ROM provides authentic TOEFL iBT test sections just
like the ones students will encounter on test day.
• Features 500 real TOEFL questions straight from the
test-makers
• CD-ROM has authentic TOEFL iBT test sections, JUNE
including audio tracks for the Listening, Writing, and McGraw-Hill • Test Preparation
Speaking sections
Paperback • 8½ × 10⅞ • 416 pp
• Attractive all-new interior design for easier access ISBN-13: 978-0-07-162405-3
and greater readability
ISBN-10/MHID: 0-07-162405-8
Educational Testing Service (Princeton, NJ) is recognized $34.95
worldwide as a leader in standardized testing. ETS also is the Previous ISBNs: 2007
creator of the GRE® test, the TOEIC® test, The Praxis Series™
978-0-07-148104-5 • 0-07-148104-4
assessments for new teachers, and other exams used
One CD-ROM • Rights: World
throughout the United States and around the world.
110 Summer 2009
Turns an iPod into a vocabulary review class for on-the-go learning

For students who want to shore up their skills before the big tests, the McGraw-Hill PodClass series
makes memorization, comprehension, and test efficiency easier and more comprehensive than ever. In
each program, words are batched in groups of 10 to 12, and all are accompanied by a memorable
example sentence. The iPod technology allows students to get to what they need in just a few clicks,
and lets them create their own playlists so they can focus on the tougher words. When test time
comes, students will remember their vocabulary quickly and anxiety-free.
• McGraw-Hill’s PodClass series helps those MCGRAW-HILL’S PODCLASS:

students who want a little extra help SAT VOCABULARY
preparing for their tests or desire to Master 500 Key Words for Test Success on your iPod
score higher Mark Anestis and Alex Chapin
• Dynamic content keeps the students
engaged, which leads to a better chance
they will remember and comprehend
their test vocabulary
• No other product on the market makes
as effective use of the iPod technology
than these audio test prep guides
• The combined audience of these products
is nearly 3 million users: 800,000 for the
TOEFL, 1.5 million for the SAT, and
530,000 for the GRE
ISBN-13: 978-0-07-162851-8
ISBN-10/MHID: 0-07-162851-7
$14.95
McGraw-Hill 111
iPod-ready electronic vocabulary flashcards—for test prep on the go!
Each Audio package: J U L Y • McGraw-Hill • Study Guides • Paperback • 5¼ × 7½ • 8 pp

One 180-minute audio disc (400 MB) with MP3 files • Vinyl case • Rights: World

GRE VOCABULARY TOEFL VOCABULARY
Master 500 Key Words for Test Success on your iPod Master 500 Key Words for Test Success on your iPod
Steven W. Dulan and the Faculty of Advantage Education Lawrence Zwier and Lynn Stafford
ISBN-13: 978-0-07-162484-8 ISBN-13: 978-0-07-162481-7

$14.95 $14.95
112 Summer 2009
Get ready for back-to-school season with

these proven bestsellers!
MULCRONE: MCGRAW-HILL’S GED RANKIN: 5 STEPS TO A 5: AP ENGLISH

WITH CD-ROM LANGUAGE AND COMPOSITION,
Paperback • $29.95 SECOND EDITION
978-0-07-145199-4 • 0-07-145199-4 Paperback • $18.95
978-0-07-148854-9 • 0-07-148854-5
MCGRAW-HILL: MCGRAW-HILL’S GED
Paperback • $21.95 MAITLAND: 5 STEPS TO A 5: AP
978-0-07-138179-6 • 0-07-138179-1 PSYCHOLOGY, SECOND EDITION
ETS: OFFICIAL GUIDE TO THE PRAXIS 978-0-07-149799-2 • 0-07-149799-4
978-0-07-149423-6 • 0-07-149423-5 DULAN: MCGRAW-HILL’S 10 ACT
PRACTICE TESTS, SECOND EDITION
WALL: MCGRAW-HILL’S ASVAB Paperback • $19.95
Paperback • $16.95 978-0-07-159146-1 • 0-07-159146-X
978-0-07-145337-0 • 0-07-145337-7
ANESTIS: 5 STEPS TO A 5: AP BIOLOGY,
ARMSTRONG: 5 STEPS TO A 5: U.S. SECOND EDITION
HISTORY, SECOND EDITION Paperback • $18.95
Paperback • $18.95 978-0-07-147630-0 • 0-07-147630-X
978-0-07-147631-7 • 0-07-147631-8
WORLD LANGUAGE
114 Summer 2009
The Fastest Way to Correct Pronunciation
Say It Right With Easily Pronounced Language Systems’ revo-

lutionary pronunciation system, more than
50,000 users have been able to read and
pronounce essential words and phrases
Audio Editions with ease and confidence—without
any existing knowledge of the foreign language.
Now EPLS has added an audio CD to its Say It Right
series that features pronunciation of 350 key words and
phrases in the book. Also on the audio CD is a 30-minute pro-
gram containing 75 audio flashcards for use on an iPod or other MP3 device. These flashcards
emphasize the most essential phrases that learners need to know when traveling.
Easily Pronounced Language Systems, Inc. (Henderson, NV) was founded by Betty Chapman and Cliff
Davis. The EPLS approach is based on an intuitive, sound-based pronunciation system and has been extensively
field-tested with native-speaking teachers and certified language consultants.
AUDIO EDITION AUDIO EDITION

SAY IT RIGHT IN SPANISH! SAY IT RIGHT IN FRENCH!
ISBN-13: 978-0-07-162870-9 ISBN-13: 978-0-07-162947-8

ISBN-10/MHID: 0-07-162870-3 ISBN-10/MHID: 07-162947-5
$16.95 $16.95
McGraw-Hill 115
The revolutionary system that eliminates common language

pronunciation mistakes, now with audio flashcards!
• More than 50,00 copies have been sold in the Say It Right series, and the U.S. Olympic Team took
500 copies of Say It Right in Mandarin Chinese to the Beijing Olympics
• Audio flashcard program enables travelers to learn the essentials before they go abroad
• These are the only language audio guides that focus so intently on pronunciation, one of readers’
biggest barriers to taking on a new language
AUDIO EDITION AUDIO EDITION

SAY IT RIGHT IN ITALIAN! SAY IT RIGHT IN CHINESE!
ISBN-13: 978-0-07-162873-0 ISBN-13: 978-0-07-162877-8

$16.95 $16.95
Each audio package: M A Y • McGraw-Hill • Language • Paperback • 4½ × 7 • 64 pp

One audio CD with additional 30-minute MP4 file • Vinyl Case • Rights: World
116 Summer 2009
Michel Thomas Method™—Speak Language

Get Started Kits
Experience the language learning method millions around the world have come
to trust
Unlike most language learning systems, the Michel Thomas Method enables readers to naturally and
intuitively develop the building blocks for language comprehension. Users can pick up a new language
quickly and easily through listening, speaking, and thinking through the language. Guided by a language
instructor and native speakers, Michel Thomas Method—Speak Language Get Started Kits take learn-
ers through an interactive lesson with two other students. In less than two hours, they will have the
ability to put together words and phrases together naturally and make their own sentences.
MICHEL THOMAS METHOD™— MICHEL THOMAS METHOD™—

SPEAK DUTCH GET STARTED KIT SPEAK POLISH GET STARTED KIT
Cobie Adkins-de Jong and Els Van Geyte Jolanta Cecula
ISBN-13: 978-0-07-162895-2 ISBN-13: 978-0-07-162898-3


SPEAK JAPANESE GET STARTED KIT SPEAK PORTUGUESE GET STARTED KIT
Helen Gilhooly and Niamh Kelly Virginia Catmur
ISBN-13: 978-0-07-162888-4 ISBN-13: 978-0-07-162894-5

[For sale in U.S. and Canada only]

McGraw-Hill 117
• More than 1 million copies have sold in the Michel Thomas

series globally
• Users speak with confidence in just minutes
Each audio pack: M A Y • McGraw-Hill • Language • Paperback • 5¼ × 7½

Vinyl case • 2 audio CDs and 12-page booklet • Rights: US & CAN only

SPEAK FRENCH GET STARTED KIT SPEAK ITALIAN GET STARTED KIT
Michel Thomas Michel Thomas
ISBN-13: 978-0-07-160065-1 ISBN-13: 978-0-07-160070-5

978-0-07-147977-6 • 0-07-147977-5 978-0-07-147972-1 • 0-07-147972-4

SPEAK GERMAN GET STARTED KIT SPEAK SPANISH GET STARTED KIT
Michel Thomas Michel Thomas
ISBN-13: 978-0-07-160072-9 ISBN-13: 978-0-07-160068-2

978-0-07-147967-7 • 0-07-147967-8 978-0-07-147962-2 • 0-07-147962-7
118 Summer 2009
SECOND EDITION
WRITING BETTER ENGLISH

FOR ESL LEARNERS
Ed Swick
Taking a developmental approach to improving

writing skills, Writing Better English helps ESL learn-
ers increase their levels of proficiency in both
grammar and vocabulary. Before tackling sentence structures, the
book helps students reinforce those grammar elements they
may have trouble with, like verb tenses and pronouns. Readers
will then expand their written communication abilities through
comprehensive explanations, skill-building exercises, and practical
JUNE writing activities.
McGraw-Hill • ESL • New to this edition are new exercises as well as an expanded
Paperback • 7 × 10 • 240 pp appendix of useful verbs
ISBN-13: 978-0-07-162803-7
• Includes a helpful section about writing personal and business
ISBN-10/MHID: 0-07-162803-7 letters
$11.95
Ed Swick (Chicago, IL) has taught ESL for more than 30 years. During
this time, he has written numerous titles on the subject.
978-0-07-142643-5 • 0-07-142643-4
Rights: World
More ESL bestsellers that make mastering English easy
SWICK: PRACTICE MAKES PERFECT: COLLIS: 101 AMERICAN ENGLISH

ENGLISH GRAMMAR FOR ESL IDIOMS WITH AUDIO CD
LEARNERS Paperback • $12.95
Paperback • $9.95 978-0-07-148772-6 • 0-07-148772-7
978-0-07-144132-2 • 0-07-144132-8
LESTER: MCGRAW-HILL’S ESSENTIAL ESL
GRAY: PRACTICE MAKES PERFECT GRAMMAR
ENGLISH VERBS Paperback • $14.95
Paperback • $9.95 978-0-07-149642-1 • 0-07-149642-4
978-0-07-142646-6 • 0-07-142646-9
STOBBE: JUST ENOUGH ENGLISH
YATES: PRACTICE MAKES PERFECT: GRAMMAR ILLUSTRATED
ENGLISH VOCABULARY FOR Paperback • $10.95
BEGINNING ESL LEARNERS 978-0-07-149232-4 • 0-07149232-1
978-0-07-146085-9 • 0-07-146085-3
McGraw-Hill 119
MCGRAW-HILL’S CHINESE DICTIONARY

AND GUIDE TO 20,000 ESSENTIAL WORDS
A New Method for Non-Native Speakers to Look Up the 2,000 Most
Commonly Used Characters in Chinese
Quanyu Huang
A breakthrough bilingual dictionary

that makes finding the right Chinese
character a breeze
When he surveyed his students, author
Quanyu Huang found that only two out
of 300 used a Chinese dictionary. Their
main obstacle is how existing dictionaries
are organized; either a user needs to know the “radi-
cal” of a character, how to recognize or count writing
strokes, or how a character is pronounced. In McGraw-
Hill’s Chinese Dictionary and Guide to 20,000 Essential
Words the author overcomes this problem with his
unique “broken marks” method. Each character is com-
prised of different marks separated by a physical space
or sharp change of direction at the end of a mark.
Count these marks, and students can locate the
Chinese character they need in less than a minute.
• No other dictionary is available on the market with
this unique look-up system
• Contains indices that allows look-up by all other
approaches: pinyin, radicals and strokes, and English
meanings JUNE
• Contains 2,000 commonly used characters, which McGraw-Hill • Language/Chinese
then allows the user to create 20,000 words with Paperback • 7 × 10 • 688 pp
those characters and numerous example sentences
ISBN-13: 978-0-07-162924-9
Quanyu Huang, Ph.D. (Oxford, OH) is an experienced ISBN-10/MHID: 0-07-162924-6
educator and writer. He is visiting associate professor of $29.95
Chinese at Miami University of Ohio. Rights: World
120 Summer 2009
Turns an iPod into language reference resource for on-the-go learning

Designed by technology expert and creator of the bestselling iSpeak series Alex Chapin,
McGraw-Hill's PodClass series tackles three key areas of language learning—vocabulary, verbs,
and phrases—giving students a portable tool for reference and review.
All-in-One gives users the flexibility of learn-

ing on the go and the ability to target those MCGRAW-HILL’S PODCLASS:
language skills which need more work. Each SPANISH ALL-IN-ONE
package features common verbs conjugated Alex Chapin
in ten different tenses, 30 thematic vocabu-
lary lists than contain more than 900
essential words, and over 100 key conversa-
tional phrases. Using the iPod’s easy
navigation, students can find what they are
looking for quickly, whether they are search-
ing for a word’s meaning or need to hear
how a phrase is pronounced. By using the
Playlist feature, users can customize their
learning experience; for instance, they could
create a playlist of vocabulary they need to
know for a test or phrases they want to use
in everyday conversation. Best of all, students
can hear and see their new language!
• Students do not have to lug around bulky
references or drill books—what they need
is inside the All-in-One ISBN-13: 978-0-07-162766-5
• McGraw-Hill’s PodClass is developed specif- ISBN-10/MHID: 0-07-162766-9

ically for iPod and takes advantage of its $18.95
innovative technology that brings audio and
visual learning together
Alex Chapin (Middlebury, VT) is an educational technologist at Middlebury College specializing in technologies
for second language acquisition.
McGraw-Hill 121
Each audiopackage: J U N E • McGraw-Hill • Language • Paperback • 5¼ × 7½ • 16 pp

One 4-hour mp3 disc (300 MB); 100 illustrations • Rights: World

FRENCH ALL-IN-ONE ITALIAN ALL-IN-ONE
Alex Chapin Alex Chapin
ISBN-13: 978-0-07-162762-7 ISBN-13: 978-0-07-162752-8

$18.95 $18.95
122 Summer 2009
THE BIG BOOK OF ENGLISH VERBS

WITH CD-ROM
555 Verbs
Mark Lester, Ph.D., Daniel Franklin, and Terry Yokota
All the English verbs ESL students need to

know in one place!
The newest addition to the bestselling Big
Book of Verbs series, this comprehensive
guide is a one-stop resource for ESL stu-
dents to learn English verbs. It includes
555 of the highest frequency verbs—unlike Barron’s
501, which excludes common verbs such as “answer”
and “wash”—with conjugations and sample sentences.
The Big Book of English Verbs also has a list of all comple-
ment types that are used by each verb, as well as all the
common phrasal verb constructions that the verb can
be used with in a sentence. The CD-ROM contains
more than 200 interactive practice exercises, plus diag-
nostic and review tests to assess competency.
With its lists of complement types and phrasal verbs, it
offer ESL learners information not available in any
other grammar reference or dictionary
• More than 175,000 copies have been sold in the Big
Book series
• Worldwide there is an estimated 1 billion people
J U LY learning English
McGraw-Hill • ESL Mark Lester (Cheney, WA) is an experienced grammarian,
Paperback • 7 × 10 • 576 pp ESL expert, and college professor. He was the founding chair
ISBN-13: 978-0-07-160288-4 of the ESL department at the University of Hawaii, which is
ISBN-10: 0-07-160288-7 now considered one of the best ESL programs in the United
States. He is the author of more than a dozen English refer-
$19.95
ence books.
One CD-ROM
Rights: World
McGraw-Hill 123
Thousands more essential verbs for your shelves
GORDON AND STILLMAN: THE BIG STILLMAN AND GORDON: THE BIG
RED BOOK OF SPANISH VERBS WITH BLUE BOOK OF FRENCH VERBS WITH
CD-ROM, SECOND EDITION CD-ROM, SECOND EDITION
Paperback w/ CD-ROM • $19.95 Paperback w/ CD-ROM • $19.95
978-0-07-159155-3 • 0-07-159155-9 978-0-07-159150-8 • 0-07-159150-8
MAES-CHRISTIE, FRANKLIN, AND LISTEN, DI DONATO, AND FRANKLIN:

SAGGESE: THE BIG GREEN BOOK OF THE BIG YELLOW BOOK OF GERMAN
ITALIAN VERBS WITH CD-ROM VERBS WITH CD-ROM
Paperback w/ CD-ROM • $19.95 Paperback w/ CD-ROM • $19.95
978-0-07-148761-0 • 0-07-148761-1 978-0-07-148758-0 • 0-07-148758-1
124 Summer 2009
The essentials students need to

bring their language skills to life
HARRAP’S POCKET LANGUAGE GUIDES

From the publisher of leading bilingual dictionaries, here is a series of handy, high-quality language ref-
erences covering essentials that students need to know: grammar, verbs, and vocabulary.
Harrap is a leading publisher of language titles, including the bestselling bilingual dictionaries and phrase books
in France.
Each book: J U L Y • McGraw-Hill • Language • Paperback • 4 × 5¾ • 256-304 pp

• Two-color throughout • Rights: For sale in US & CAN only
Grammar
Each book in the series of three grammar guides
provides concise and comprehensive summaries
of all the basic aspects of grammar.
HARRAP’S POCKET SPANISH
GRAMMAR
ISBN-13: 978-0-07-162746-7
ISBN-10/MHID: 0-07-162746-4
HARRAP’S POCKET FRENCH
GRAMMAR
ISBN-13: 978-0-07-162745-0
ISBN-10/MHID: 0-07-162745-6
HARRAP’S POCKET ITALIAN
GRAMMAR
ISBN-13: 978-0-07-162794-8
ISBN-10/MHID: 0-07-162794-4
McGraw-Hill 125
Over 400,000 Harrap’s Pocket Reference Sold!
Verbs
Each of these handy books provides complete conjugation
tables of the 200 most commonly used verbs.
HARRAP’S POCKET SPANISH VERBS
ISBN-13: 978-0-07-162780-1 • ISBN-10/MHID: 0-07-162780-4
HARRAP’S POCKET FRENCH VERBS
ISBN-13: 978-0-07-162904-1 • ISBN-10/MHID: 0-07-162904-1
HARRAP’S POCKET ITALIAN VERBS
ISBN-13: 978-0-07-162793-1 • ISBN-10/MHID: 0-07-162793-6
Vocabulary
Thematically organized into 65 subject areas, these guides
provide thousands of essential terms and phrases that will
quickly help learners to increase their word power.
HARRAP’S POCKET SPANISH VOCABULARY
ISBN-13: 978-0-07-162744-3 • ISBN-10/MHID: 0-07-162744-8
HARRAP’S POCKET FRENCH VOCABULARY
ISBN-13: 978-0-07-162905-8 • ISBN-10/MHID: 0-07-162905-X
HARRAP’S POCKET ITALIAN VOCABULARY
ISBN-13: 978-0-07-162791-7 • ISBN-10/MHID: 0-07-162791-X
126 Summer 2009
Relax…it’s just grammar!

Relax and Learn Series For those who
A Laid-Back Approach to Language Learning want to learn a new
language but find the
The Publishing Cupboard idea a bit intimidating,
or those who have tried
before but had a bad
experience, Relax and Learn is
the answer to their audio-learning dreams.
Just like the title says, users will relax as they absorb a new language and its grammar.
Each program begins with a short relaxation session. Once the user is relaxed, he or she is intro-
duced to grammar—delivered by a bilingual presenter and reinforced with numerous examples.
In 70 minutes, the user will have a comfortable knowledge of the language’s grammar—without
breaking a sweat.
RELAX AND LEARN SPANISH RELAX AND LEARN FRENCH
ISBN-13: 978-0-07-162222-6 ISBN-13: 978-0-07-162226-4

$14.95 $14.95
McGraw-Hill 127
Relax and Learn Audio Programs

• Ideal for learners with previous experience or those who want to test the waters
• Takes out the intimidation of learning a foreign grammar—even makes it relaxing
• Accompanying booklet covers everything on the CD so users can follow up (in their wakeful
moments)
The Publishing Cupboard (Glasgow, Scotland) is an independent publisher that strives to make difficult sub-
jects easy to understand. They specialize in book-plus-audio packages.
RELAX AND LEARN ITALIAN RELAX AND LEARN PORTUGUESE
ISBN-13: 978-0-07-162214-1 ISBN-13: 978-0-07-162218-9

$14.95 $14.95
Each audiopackage: J U L Y • McGraw-Hill • Language • Paperback • 5¼ × 7½ • 48 pp

One 70-minute audio CD • Rights: Not available in Europe, the UK, and Commonwealth countries (ex. Canada).
128 Summer 2009
CD EDITION
STREETWISE RUSSIAN WITH MP3 DISC

Jack Franke, Ph.D.
The next best thing to a year in Russia

This audio addition to the popular
Streetwise series offers readers a
unique opportunity to learn first-hand
how the Russian they study is actually
spoken. With the help of more than 25 everyday dia-
logues performed by native speakers, learners pick up
on the idioms, colloquialisms, slang, and vulgarisms cur-
rently used by people from all walks of life.
Fascinating features help explain the cultural attitudes
behind many expressions. And exercises enable learn-
ers to flex their comprehension and conversational
skills.
• The highly popular guides to mastering colloquial
language, now better than ever
• Ideal for serious language learners, tourists, and
business travelers
• MP3 disc features all dialogs from the book, along
with an audio dictionary of key terms for the iPod
Jack Franke, Ph.D. (Monterey, CA) is a professor of

Russian and head of the department at the Defense
JUNE
Language Institute.
McGraw-Hill • Language/Russian
ISBN-13: 978-0-07-147486-3
ISBN-10/MHID: 0-07-147486-2 Liao, Dai, and Franke: Streetwise
Mandarin Chinese
$19.95
Paperback w/audio CD • $18.95
One 90-minute MP3 disc 978-0-07-147489-4 • 0-07-147489-7
15 Illustrations • Rights: World
McGraw-Hill 129
A powerful series that turns rusty language

skills into polished conversation confidence
The books in this exciting series offer language learners an entertaining and practical way to hone
their foreign-language conversation skills. Tune Up books are structured around numerous key areas
for improvement, covering everything from tricky grammatical structures to gestures, slang, and
humor. In each area, key phrases are presented in “Top Ten” lists, including everyday expressions for
filling pauses, icebreakers, and more. These books are excellent for learners to brush up on a language
they studied in high school or college.
• The first editions of these books sold more than 40,000 copies
• The MP3 discs include recordings of 60 Top Ten lists, organized for easy access and reference on an
iPod or mp3 player, and a 60-minute review course
• Also includes full transcripts of each review course in the books
Each audiopackage: J U L Y • McGraw-Hill • Language • Paperback • 6 × 9 • 288 pp

One 100-minute MP3 disc • Rights: World
SECOND EDITION SECOND EDITION

TUNE UP YOUR SPANISH WITH TUNE UP YOUR FRENCH WITH
AUDIO MP3 DISC AUDIO MP3 DISC
Mary McVey Gill and Brenda Wegmann Natalie Schorr
ISBN-13: 978-0-07-162855-6 ISBN-13: 978-0-07-162795-5

ISBN-10/MHID: 0-07-162855-X ISBN-10/MHID: 0-07-162795-2
$18.95 $18.95
978-0-07-14326-9 • 0-07-143226-4 978-0-07-143299-0 • 0-07-143229-9
130 Summer 2009
More than
500,000
Practice Makes Perfect helps readers put their Practice
vocabulary and grammar skills together Makes Perfect
titles sold!
PRACTICE MAKES PERFECT:
SENTENCE BUILDERS
Language learners may have all the vocabulary down pat and every grammar point nailed—but with-
out the skill of knowing how to put these elements together, communicating in their second language
would be nearly impossible. For those students comes a new wave of books in the bestselling
Practice Makes Perfect series. Practice Makes Perfect: Sentence Builders pick up from where other
grammar books leave off, showing readers the variety of structures and how to combine them to
make solid sentences. And like every Practice Makes Perfect title, these books feature crystal-clear
explanations, numerous realistic examples, and dozens of opportunities to practice, practice, practice!
• More than 500,000 titles have been sold in

the Practice Makes Perfect series
• Each book features an extensive answer key
• Includes a plethora of example sentences
Each book: McGraw-Hill • Language

Paperback • 8½ × 11 • 192 pp
$11.95
Rights: World
PRACTICE MAKES PERFECT:
SPANISH SENTENCE BUILDER
Gilda Nissenberg
AUGUST
ISBN-13: 978-0-07-160039-2
ISBN-10/MHID: 0-07-160039-6
McGraw-Hill 131
PRACTICE MAKES PERFECT: PRACTICE MAKES PERFECT:
ENGLISH SENTENCE BUILDER FRENCH SENTENCE BUILDER
Ed Swick Eliane Kurbegov
AUGUST AUGUST
ISBN-13: 978-0-07-159960-3 ISBN-13: 978-0-07-160037-8
PRACTICE MAKES PERFECT: PRACTICE MAKES PERFECT:
GERMAN SENTENCE BUILDER ITALIAN SENTENCE BUILDER
Ed Swick Paola Nanni-Tate
AUGUST SEPTEMBER
ISBN-13: 978-0-07-159962-7 ISBN-13: 978-0-07-160035-4
132 Summer 2009
Build your language shelf with these

bestselling Practice Makes Perfect titles
DEVNEY: PRACTICE MAKES PERFECT: NANNI-TATE: PRACTICE MAKES

SPANISH VERB TENSES PERFECT: ITALIAN VERB TENSES
978-0-8442-7334-1 • 0-8442-7334-1 978-0-07-145138-3 • 0-07-145138-2
NISSENBERG: PRACTICE MAKES GOBETTI: PRACTICE MAKES PERFECT:

PERFECT: COMPLETE SPANISH ITALIAN PRONOUNS AND
GRAMMAR PREPOSITIONS
978-0-07-142270-3 • 0-07-142270-6 978-0-07-145393-6 • 0-07-145393-8
RICHMOND: PRACTICE MAKES HEMINWAY: PRACTICE MAKES PERFECT:

PERFECT: SPANISH PRONOUNS AND COMPLETE FRENCH GRAMMAR
PREPOSITIONS Paperback • $12.95
Paperback • $10.95 978-0-07-148284-4 • 0-07-148284-9
978-0-8442-7311-2 • 0-8442-7311-2
RICHMOND: PRACTICE MAKES

PERFECT: SPANISH VOCABULARY
978-0-07-145806-1 • 0-07-145806-9
McGraw-Hill 133
MCGRAW-HILL’S CHINESE PRONUNCIATION

WITH MP3 AUDIO CD-ROM
LiveABC
The key to correct Chinese pronunciation—

through sight and sound
In Mandarin Chinese, the word “ma” can
mean four different things depending on
the tone (the pitch)—“mother,” “hemp,”
“horse,” or “to scold”—even though the
pronunciation is the same. Anyone who is not a native
speaker of Chinese may find this aspect of learning the
language daunting. McGraw-Hill’s Chinese Pronunciation
makes it easier for a student to pronounce Chinese
words correctly. Readers are first introduced to the
simple sounds; they then learn their combinations and
correct tones. Vibrant illustrations in the book and
video demonstrations on the CD-ROM even show
tongue placement and mouth shapes to help the
learner get the words right.
• Simplifies the learning of difficult sounds and tones
through text, video, and audio explanations and exam-
ples
• With this package, learners will be comfortably using
AUGUST
the 21 initial and 37 final sounds as well as the four
basic tones in Chinese—crucial for accurate commu- McGraw-Hill • Language/Chinese
nication Paperback • 8½ × 11 • 144 pp
• CD-ROM includes MP3 files for on-the-go learning on ISBN-13: 978-0-07-162736-8
an iPod ISBN-10/MHID: 0-07-162736-7

$19.95
LiveABC (Taiwan) is an award-winning developer of Chinese
More than 250 color illustrations
language-learning materials, focusing on multimedia. Its inter-
active programs have been adopted at a number of U. S. and One CD-ROM • Rights: Restricted
Korean schools and universities.
134 Summer 2009
New recordings,
new look, same
language expertise
Teach Yourself proudly presents the new edi-
tions of Teach Yourself Complete Courses, as
well as a new title in our vast coverage of the
world’s languages. With this bestselling series,
readers can learn languages from the comfort of
their own homes, at their own pace. Each fully
revised and updated course introduces learners
to practical themes, such as making travel
arrangements, meeting someone new, shopping,
and other every day activities.
NEW EDITION NEW EDITION

TEACH YOURSELF ARABIC TEACH YOURSELF BULGARIAN
COMPLETE COURSE COMPLETE COURSE
Jack Smart and Frances Altorfer Michael Holman and Mira Kovatcheva
SEPTEMBER M AY
416 pp • Book only: ISBN-13: 978-0-07-162775-7 336 pp • Book only: ISBN-13: 978-0-07-162781-8
ISBN-10/MHID: 0-07-162775-8 • $17.95 ISBN-10/MHID: 0-07-162781-2 • $21.95
978-0-07-143017-3 • 0-07-143017-2 978-0-07-143022-7 • 0-07-143022-9
SEPTEMBER JUNE
Audio package: ISBN-13: 978-0-07-162779-5 Audio package: ISBN-13: 978-0-07-162785-6
978-0-07-143018-0 • 0-07-143018-0 978-0-07-143023-4 • 0-07-143023-7
McGraw-Hill 135
• Exercises develop reading, writing, and

listening skills from beginning to
intermediate level
• Audio packages feature totally new
recordings with wide variety of native
speakers
• More than 600,000 copies have been sold in
this series since CD editions introduced
Each book: Paperback • 5 × 7¾

Each audio package: Two 60-minute audio CDs
Rights: Not available in British Commonwealth (ex.
Canada), Europe,or Middle East
NEW EDITION NEW TITLE

TEACH YOURSELF GREEK COMPLETE TEACH YOURSELF LATVIAN
COURSE COMPLETE COURSE
Aristarhos Matsukas Marite Sapiets and Licija Silvija Limane
SEPTEMBER JUNE
320 pp • Book only: ISBN-13: 978-0-07-162786-3 320 pp • Book only: ISBN-13: 978-0-07-147831-1
978-0-07-142011-2 • 0-07-142011-8 JUNE
Audio package: ISBN-13: 978-0-07-147832-8
SEPTEMBER ISBN-10/MHID: 0-07-147832-9 • $34.95
Audio package: ISBN-13: 978-0-07-162790-0 Previously announced; all backorders canceled.
ISBN-10/MHID: 0-07-162790-1 • $29.95

978-0-07-141408-1 • 0-07-141408-8
136 Summer 2009
TEACH YOURSELF BUSINESS MANDARIN

CHINESE
Sarah Carroll
A quick-and-easy path to the language

confidence readers need to do business in
China
In the global market, readers need to be able to say
more than just “hello” in another language. They need
to talk about money, trade, labor, and more. Teach
Yourself Business Mandarin Chinese will give them all they
need to feel confident about doing business in Chinese.
On the three audio CDs, learners get the essential
Chinese words and phrases they will need for all gen-
eral transactions as well as some industry-specific
jargon. The recordings feature native speakers, so users
will hear how Mandarin Chinese really sounds and have
ample opportunities for practice.
• The book portion of the package offers transcripts of
the dialogues from the recordings and examples of
business documents
• Also features a handy booklet with useful phrases and
tips on business etiquette and culture
JUNE • Perfect for businesspeople who do not have time for
a full course but who need the most up-to-date and
Teach Yourself • Language/Chinese
relevant language
Paperback • 5 × 7¾ • 128 pp
ISBN-13: 978-0-07-154774-1
ISBN-10/MHID: 0-07-154774-6 Also available:
$39.95 Carroll: Teach Yourself Business Spanish
Three 60-minute audio CDs & 96-page guide Audio package • $39.95
Rights: Not available in British 978-0-07-149967-5 • 0-07-149967-9
Commonwealth (ex. Canada), Europe, Carroll: Teach Yourself Business French

or Middle East Audio package • $39.95
978-0-07-149974-3 • 0-07-149974-1
Carroll: Teach Yourself Business Japanese
Audio package • $39.95
978-0-07-154781-9 • 0-07-154781-9
[Not for sale in British Commonwealth, Hong Kong & Japan]

COMPUTING
138 Summer 2009
THIRD EDITION
PMP® PROJECT MANAGEMENT

PROFESSIONAL STUDY GUIDE
Joseph Phillips, PMP, PgMP
A new edition of the bestselling PMP study

guide, updated for the latest exam release
Completely revised throughout, this book provides in-
depth details and key exam information to help
program managers pass the PMP exam from PMI, the
Project Management Institute. This authoritative guide
delivers comprehensive coverage of the PMBOK
(Project Management Body of Knowledge), and serves
as a valuable reference after the exam.
A fully integrated study system, PMP Project
Management Professional Study Guide,Third Edition
includes 300 practice questions, step-by-step exercises,
exam watch notes, and on-the-job elements. The CD
contains two practice exams, four videos, score tracker
spreadsheets, and an electronic book.
• There are nearly 300,000 PMPs worldwide
• Author and industry expert Joseph Phillips will be
promoting the book worldwide as he speaks for PMI
J U LY • Previous edition sold more than 13,000 copies
McGraw-Hill • Project Management
Joseph Phillips, PMP, IIBA CBAP, PMP, CompTIA
Paperback • 7⅜ × 9¼ • 608 pp Project+ (Indianapolis, IN) is the director of education for
ISBN-13: 978-0-07-162673-6 Project Seminars, a project management training company.
ISBN-10/MHID: 0-07-162673-5 He is a member of the PMI and the author of PgMP Program
$49.99 Management Professional All-in-One Exam Guide (978-0-07-
154927-1) and other books.
978-0-07-226290-2 • 0-07-226290-7
One CD-ROM • 150 b&w illustrations Related McGraw-Hill Title:
Rights: World Phillips: CAPM/PMP Project Management All-in-One
Exam Guide
978-0-07-148748-1 • 0-07-148748-4
McGraw-Hill 139
CBAP™ CERTIFIED BUSINESS ANALYSIS

PROFESSIONAL ALL-IN-ONE EXAM GUIDE
Joseph Phillips
Complete preparation for the International

Institute of Business Analysis CBAP exam
Filled with real-world examples, checklists, and techni-
cal sidebars, this guide covers all the IIBA exam
objectives for the challenging Certified Business
Analysis Professional exam. Written by industry expert,
trainer, and project management consultant Joseph
Phillips, this comprehensive volume serves as both a
study tool and an on-the-job reference.
CBAP Certified Business Analysis Professional All-in-One
Exam Guide includes more than 300 practice exam
questions and covers the Guide to the Business Analyst
Body of Knowledge (BABOK), on which the certifica-
tion exam objectives are based. The CD contains two
practice exams, four videos, score tracker spread-
sheets, and an electronic book.
• This certification is targeted at senior business ana-
lysts, project managers, and business liaison
professionals—nearly 100,000 professionals world-
wide according to PMI Today J U LY
• CBAP is not specific to any industry, as all areas of McGraw-Hill • Project Management
business are adapting the certification as a guide to Hardcover • 7⅜ × 9¼ • 608 pp
more profitable projects ISBN-13: 978-0-07-162669-9
ISBN-10/MHID: 0-07-162669-7
Joseph Phillips, PMP, IIBA CBAP, PMP, CompTIA
Project+ (Indianapolis, IN) is the director of education for $49.99
Project Seminars, a project management training company. One CD-ROM • 125 b&w illustrations
He is a member of the PMI and the author of PgMP Rights: World
Program Management Professional All-in-One Exam Guide
(978-0-07-154927-1) and other books.

Phillips: PMP Project Management Professional Study
Guide, Second Edition
978-0-07-226290-2 • 0-07-226290-7
140 Summer 2009
CCNA® CISCO® CERTIFIED NETWORK

ASSOCIATE SECURITY STUDY GUIDE
(EXAM 640-553)
Richard Deal
An all-new study guide for the all-new

CCNA Security exam
The CCNA Security Certification will meet the needs
of IT professionals who are responsible for network
security. This study guide offers authoritative test
preparation and an integrated network lab simulator
that provides the hands-on practice candidates need to
pass this new, difficult exam. Readers will learn practical
skills through step-by-step exercises, exam watch
notes, on-the-job elements, and chapter self-tests.
CCNA Cisco Certified Network Associate Security Study
Guide offers complete coverage of all the exam topics.
Readers can test their knowledge with hundreds of
practice questions. The CD-ROM includes a custom
version of the number-one virtual network simulator
from Boson Software with 12+ integrated lab exer-
cises, practice exam software with 100+ questions, 20+
CertCam videos, an electronic book, and more.
• There are currently more than 700,000 Cisco certi-
J U LY
fied professionals
McGraw-Hill • Certification/CCNA
• Cisco’s certification program has been listed in the
Paperback • 7⅜ × 9¼ • 656 pp
Top 10 Most Valuable Certifications in IT by
ISBN-13: 978-0-07-162519-7
ComputerWorld, Certification Magazine, and MCP
ISBN-10/MHID: 0-07-162519-4 Magazine for four consecutive years
$49.99
Richard Deal, CCNA, CCNP, CCDA, CCDP (Oviedo,
One CD-ROM • 200 b&w illustrations
FL) is a certified Cisco instructor, a Cisco certification test
Rights: World
writer, consultant, and trainer, and a bestselling author.

Deal: CCNA Cisco Certified Network Associate Study
Guide, Third Edition
978-0-07-149728-2 • 0-07-149728-5
Deal: Cisco PIX Firewalls
978-0-07-222523-5 • 0-07-222523-8
McGraw-Hill 141
ORACLE E-BUSINESS SUITE:

GENERAL LEDGER GUIDE
Melanie Cameron
Here is the first book to offer detailed coverage of Oracle

General Ledger. With this Oracle Press guide, readers will move
seamlessly from business considerations of a General Ledger
implementation to detailed set-up requirement to complete pro-
cessing instruction. The book covers the latest version of the
software—R12—including the most innovative new features
such as Subledger Accounting. The book is ideal for users, sup-
port personnel, and consultants either considering or involved in
an actual upgrade or implementation of Oracle E-Business Suite
Financials.
• Oracle General Ledger works as the hub for the entire Oracle
M AY
E-Business Suite
Oracle Press • ERP/Oracle
• Oracle General Ledger is the fastest and most scalable general
Paperback • 7⅜ × 9⅛ • 336 pp
ledger on the market
ISBN-13: 978-0-07-162229-5
ISBN-10/MHID: 0-07-162229-2
$39.99
200 b&w illustrations • Rights: World
ORACLE E-BUSINESS SUITE:

PROCURE-TO-PAY GUIDE
Melanie Cameron
This Oracle Press guide is the first book to offer detailed cover-
age of Oracle Procure-to-Pay. Readers will be able to move
seamlessly from business considerations of an Oracle Procure-
to-Pay implementation to detailed setup requirement to
complete processing instruction. The book covers the latest ver-
sion of the software—R12—including the most innovative new
features.
• Oracle has the number-one market position in Oracle Financial
applications of which Oracle E-Business Suite Financials is an
important part. Procure-to-Pay is a major component of the
Financials Application
M AY
• Oracle Procure-to-Pay is an integrated solution that links pur-
Oracle Press • ERP/Oracle
chasing and payables to maximize return on invested capital
Paperback • 7⅜ × 9⅛ • 336 pp
Melanie Cameron (Phoenix, AZ) has 15 years of experience with ISBN-13: 978-0-07-162227-1
Oracle E-Business Suite. She has written and presented on this topic for ISBN-10/MHID: 0-07-162227-6
user groups at the local and national level and served on the board of
$39.99
directors for the AZOAUG from 2002-2007.
142 Summer 2009
DATABASES: A BEGINNER’S GUIDE

Andy Oppel
The easiest way for anyone to learn

essential database skills
Written by a database technology instructor and best-
selling author, this book offers a proven, self-paced
technique for learning how to design, implement, main-
tain, and use databases. Readers can follow clear
examples and step-by-step instructions that cover the
fundamental concepts and demonstrate how to effec-
tively apply them.
With a focus on proper database design, Databases: A
Beginner’s Guide provides an introduction to Structured
Query Language (SQL) and Microsoft Access. The book
covers key topics such as security, data warehouse and
data mart design techniques, storing complex data such
as XML documents, and connecting databases to appli-
cations.
• This fast-paced tutorial gives readers a solid founda-
tion applicable to any database management system
• Ideal for database novices, analysts, managers, techni-
JUNE cal support professionals, and Web developers
McGraw-Hill • Databases • SQL is at the core of the database products from
Paperback • 7⅜ × 9⅛ • 400 pp Microsoft and Oracle, two of the largest software
ISBN-13: 978-0-07-160846-6 companies in the world
ISBN-10/MHID: 0-07-160846-X • Microsoft Access is installed on millions of PCs
$39.99 worldwide
Andy Oppel (Alameda, CA) has taught database technology
for the University of California for more than 20 years. He is
the author of Databases Demystified (978-0-07-225364-1) and
SQL Demystified (978-0-07-226224-7), and the coauthor of
SQL: A Beginner’s Guide,Third Edition (978-0-07-154864-9).

Petkovic: SQL Server 2005: A Beginner’s Guide
978-0-07-226093-9 • 0-07-226093-9
McGraw-Hill 143
DRUPAL: A BEGINNER’S GUIDE

Ray West
This fast-paced tutorial explains, step-by-step, how to build highly

functional websites and applications using the popular and pow-
erful open-source software Drupal. Timed for the newest
release, Drupal 7, the book helps users get started very quickly
while teaching them many of the more advanced capabilities
along the way. Readers will also get tips for easy website mainte-
nance.
• From May 2007 to April 2008, Drupal was downloaded more
than 1.4 million times
• The websites of FedEx, Hillary Clinton, Fox News, Forbes, The
Grateful Dead, and countless others were built in Drupal
Ray West (Apopka, FL) is a CIO, programmer, and author with over J U LY
12 years experience in Web development. He is the founder of McGraw-Hill • Web Design
CommunityMX.com and TODCon (The Online Developer’s
Paperback • 7⅜ × 9¼ • 400 pp
Conference).
ISBN-13: 978-0-07-162544-9
ISBN-10/MHID: 0-07-162544-5
$39.99
HTML: A BEGINNER’S GUIDE

Wendy Willard
The new edition of this bestselling beginner’s guide is being com-

pletely revised for the new Beginner’s Guide internal design and
pedagogy, making it even more accessible. Readers will learn how
to structure a page, place images, size text, create links, generate
Web-safe colors, work with multimedia, and more. Hands-on
exercises, notes, and ask the expert sections make it easy to
learn the essential skills.
• There are more than five billion websites worldwide, all using
HTML to structure their Web pages
• Previous editions sold 40,000 copies AUGUST
McGraw-Hill • Web Design
• Structured pedagogy and hands-on focus ensures readers are
productive from the first chapter Paperback • 7⅜ × 9¼ • 560 pp
ISBN-13: 978-0-07-161143-5
• An Instructor’s Manual is available for this edition
ISBN-10/MHID: 0-07-161143-6
Wendy Willard (Baltimore, MD) is a freelance designer, consultant, $29.99
writer, and educator who has been involved in Web design and develop-
ment for more than 10 years.
978-0-07-226378-7 • 0-07-226378-4
144 Summer 2009
PROGRAMMING:
A BEGINNER’S GUIDE
Richard Mansfield
This up-to-date introductory guide to programming focuses

on basics, teaching fundamental concepts and hands-on tech-
niques to beginners. The book introduces readers to real-world
programming using Microsoft’s free but powerful Visual Basic
2008 Express Edition. Unlike other so-called introductory
guides to programming, this book stays focused on exactly
the information beginners need to know. Step-by-step tutorials
take readers through the process of creating practical programs
for Windows.
• All examples are given in executable Visual Basic, which the
reader will be able to copy and paste from the Web page into
AUGUST
a Visual Basic Editor
McGraw-Hill • Programming
Paperback • 7⅜ × 9⅛ • 300 pp Richard Mansfield (High Point, NC) is an authority on Visual Basic.
He is the author of several books, including How to Do Everything:
ISBN-13: 978-0-07-162472-5
Second Life (978-0-07-149789-3).
ISBN-10/MHID: 0-07-162472-4
$29.99
CISCO® ASA CONFIGURATION

Richard A. Deal
The Cisco ASA (Adaptive Security Appliance) product replaces

Cisco PIX Firewalls, and Cisco expert Richard Deal updates his
bestselling book, Cisco PIX Firewalls, to cover ASA. This book
shows network and security professionals how to configure and
maintain a Cisco ASA appliance to control traffic in the corpo-
rate network and protect the network from internal and
external threats and attacks. The latest features available in ver-
sions 8.0 and 8.1 are covered, and detailed examples of complex
configurations and troubleshooting are included.
• Cisco ASA provides proactive threat defense, controls net-
work activity and application traffic, and delivers flexible VPN
connectivity
J U LY
Richard Deal, CCNA, CCNP, CCDA, CCDP (Oviedo, FL) is a cer-
McGraw-Hill • Networking/Security
tified Cisco instructor, a Cisco certification test writer, consultant, and
Paperback • 7⅜ × 9¼ • 768 pp trainer. He is the author of Cisco PIX Firewalls (978-0-07-222523-5).
ISBN-13: 978-0-07-162269-1
ISBN-10/MHID: 0-07-162269-1
$59.99
McGraw-Hill 145
SECOND EDITION
HOW TO DO EVERYTHING:
GENEALOGY
George G. Morgan
Fully updated and revised, this is the only beginning genealogy

book to address the different available record types along with
both traditional and electronic research strategies in a compre-
hensive way. How to Do Everything: Genealogy explores basic rules
of genealogical evidence, evaluation of source materials, research
methods, and includes extensive guidance on Web-based
research. Details on selecting computer hardware and software
are also included.
JUNE
• New chapters on DNA-based records, and social networking
McGraw-Hill • Genealogy
sites, blogs, podcasts, and videocasts related to genealogy
Paperback • 7⅜ × 9⅛ • 476 pp
• Never before covered in a single volume: global resources from
ISBN-13: 978-0-07-162534-0
the U.S., Canada, the U.K., and Australia for English-speaking
researchers ISBN-10/MHID: 0-07-162534-8
$24.99
George G. Morgan (Tampa, FL) is the president of Aha! Seminars, Inc.,
which provides training for libraries and genealogical societies. He is the
978-0-07-223170-0 • 0-07-223170-X
author of six books and hundreds of articles on genealogy.
PHOTOSHOP® CS4
QUICKSTEPS
Carole Matthews and Gary David Bouton
In this thoroughly revised guide, full-color screenshots

and brief instructions show readers how to use the
latest version of Photoshop quickly and easily. Readers
will learn how to edit and retouch photos, work with
the drawing and painting tools, add text, use layers,
create special effects, and prepare art for print or the
Web. The book covers the latest photography-related
tools and techniques, including RAW file formats,
Bridge, special effects, and more.
• Special emphasis on the needs of digital photographers AUGUST
using Photoshop McGraw-Hill • Graphics
Carole Matthews (Langley, WA) is the co-creator of the bestselling
QuickSteps series and the author of several books, including Microsoft ISBN-13: 978-0-07-162537-1
Office PowerPoint 2007 QuickSteps (978-0-07-226370-1). ISBN-10/MHID: 0-07-162537-2
Gary David Bouton (Liverpool, NY) is the author of more than 20 $29.99
books on computer graphics, including CorelDRAW X4:The Official Guide
(978-0-07-154570-9).
978-0-07-226159-2 • 0-07-226159-5
500 full-color illustrations • Rights: World
146 Summer 2009
ADOBE® ILLUSTRATOR®
Sue Jenkins
This full-color guide is perfect for designers and artists looking

to master this powerful graphics program. Whether new to
Illustrator or upgrading from an earlier version, readers will
learn how to use the most important features of the latest ver-
sion and create print, Web, and motion graphics. The examples in
the book demonstrate how to develop logos, editorial and book
illustrations, page layouts, magazine ads, business graphs and
charts, and more.
• Adobe Illustrator is the number-one vector graphics program
Sue Jenkins (New York, NY) is a web and graphic designer, illustrator,
APRIL teacher, photographer, and artist. She is an Adobe Certified Expert, an
McGraw-Hill • Graphics/Adobe Illustrator Adobe Certified Instructor, and the author of several Web design
books.
Paperback • 7⅜ × 9⅛ • 368 pp
ISBN-13: 978-0-07-160310-2
ISBN-10/MHID: 0-07-160310-7
$39.99
ADOBE® PHOTOSHOP®
Chad Perkins
With this full-color guide, readers will discover how to bring

their creative concepts to completion using the latest version of
Photoshop. Readers will learn how to use Photoshop’s brushes,
shapes, and special effects; master layers and filters; color-correct
images; manage workflow; and much more. Real-world examples
reveal how cutting-edge design techniques are created. The book
also introduces the Extended version of Photoshop, for 3D and
video users.
• Adobe Photoshop is the industry-standard software program
for creating and editing images for print, the Web, and anima-
tion
APRIL
McGraw-Hill • Graphics/Photoshop Chad Perkins (Seattle, WA) is an Adobe Certified Instructor, an
Paperback • 7⅜ × 9⅛ • 400 pp Adobe Certified Expert in Photoshop, and the author of several books
and training videos.
ISBN-13: 978-0-07-160522-9
ISBN-10/MHID: 0-07-160522-3
$39.99
McGraw-Hill 147
ADOBE® INDESIGN®
Donna L. Baker
This full-color guide shows readers how to use the undisputed

leader in desktop publishing tools to create any type of publica-
tion. Adobe Community Expert Donna Baker explains text,
image, and drawing features; color and color management; and
specialized types of output such as book and Web pages. The
final chapters of the book are devoted to methods for evaluating
and testing a publication and then generating high-quality print
or PDF files. The book’s examples, including publications, settings,
files, images, and templates, will be available for download from
mhprofessional.com.
• Adobe InDesign is the world’s most widely used page layout
M AY
program
McGraw-Hill • Graphics
Donna L. Baker (Manitoba, Canada) is a graphic designer and the Paperback • 7⅜ × 9⅛ • 400 pp
author of approximately 20 software books.
ISBN-13: 978-0-07-160634-9
ISBN-10/MHID: 0-07-160634-3
$39.99
Covers the Latest Software

and Technologies
SAHLIN: HOW TO DO EVERYTHING: BAKER: HOW TO DO EVERYTHING:
ADOBE® ACROBAT® 9 MICROSOFT® EXPRESSION® WEB 2
978-0-07-160270-9 • 0-07-160270-4 978-0-07-154587-7 • 0-07-154587-5
ANDERSEN: HOW TO DO MANN: HOW TO DO EVERYTHING

EVERYTHING WITH MICROSOFT® WITH MICROSOFT® OFFICE
OFFICE ACCESS® 2007 OUTLOOK® 2007
978-0-07-226346-6 • 0-07-226346-6 978-0-07-226338-1 • 0-07-226338-5
FINKELSTEIN: HOW TO DO JOHNSON: HOW TO DO EVERYTHING

EVERYTHING WITH MICROSOFT® WITH YOUR PALM POWERED DEVICE,
OFFICE POWERPOINT® 2007 SIXTH EDITION
978-0-07-226339-8 • 0-07-226339-3 978-0-07-226379-4 • 0-07-226379-2
148 Summer 2009
XARA XTREME™: THE OFFICIAL GUIDE

Gary David Bouton
The only official guide to the most

affordable, user-friendly drawing program
available
Written by bestselling author and graphic artist Gary
Bouton, this full-color book explains how to create
vector graphics and animations for print and the Web
using the latest version of Xara Xtreme. Readers will
find expert tips and techniques that show how to take
full advantage of all the unique features this powerful
application has to offer.
Using step-by-step demonstrations, Xara Xtreme:The
Official Guide explains how to customize the software,
draw shapes, work with text, add color, achieve photo-
realistic effects, create animations, and edit images.
Integration with other programs and utilities is also
covered. This hands-on guide brings readers from initial
concept to full execution of a compelling graphics proj-
ect using Xara.
AUGUST
• Xara has 700,000 registered users and growing
McGraw-Hill • Graphics
• At $89 U.S., Xara is far less expensive than Adobe
Paperback · 7⅜ × 9⅛ · 350 pp
Illustrator or CorelDRAW yet just as powerful
ISBN-13: 978-0-07-162559-3
• Author is well known in the Xara user community
ISBN-10/MHID: 0-07-162559-3
$39.99 Gary David Bouton (Liverpool, NY) is a graphic artist and
250 full-color illustrations author of more than 20 graphics guides, including CorelDRAW
X4:The Official Guide (978-0-07-154570-9). A Xara user since
Rights: World
1995, he frequently contributes tutorials to XaraXone.com.

Bain: CorelDRAW 12: The Official Guide
978-0-07-223191-5 • 0-07-223191-2
TECHNICAL
150 Summer 2009
The New TAB Green Guru Guides!

With the rising cost of fuel and energy and the increased awareness of one’s carbon footprint, the
green movement is approaching a critical mass. The time is right to offer consumers trusted, do-it-
yourself green living information.
The new TAB Green Guru Guides are perfect for the growing number of environmentally conscious
hobbyists who would like to do more to save the planet, reduce waste, and save money. These practi-
cal guides feature step-by-step projects, helpful illustrations and photos, materials lists, resource
information, and more.
RENEWABLE ENERGIES
FOR YOUR HOME
Real-World Solutions for Green Conversions
Russel Gehrke and Dale Wiley
Here is a practical guide to putting alternative fuels into prac-

tice—from pioneers in the field. The book covers biodiesel,
ethanol, CNG, hydrogen, electricity, waste vegetable oil, and bio-
mass. Readers will find the following information for each fuel:
how it works; carbon footprint; efficiency; strengths; drawbacks;
where to get it; applications; a dabbler’s guide; and tips. Projects
include solar water heaters, solar curtains, small wind turbines,
and, a vegetable oil-powered diesel engine-generator.
• Forewords by Larry Hagman and Willie Nelson, two environ-
mentally conscious celebrities
J U LY
• Audience: 125,000
McGraw-Hill • Sustainable Living
Paperback • 7⅜ × 9¼ • 250 pp Russel Gehrke (Crane, MO) is an engineer, inventor, consultant, and
ISBN-13: 978-0-07-162285-1 vice president of Ecosense Solutions, LLC. He has been featured on
ISBN-10/MHID: 0-07-162285-3
the Discovery Channel and in several episodes of Cool Fuel Road-Trips,
his own pilot TV show, Eco-Outlaws, as well as the History Channel’s
$24.95
Modern Marvels. Dale Wiley (Crane, MO) is CEO of American Green
75 b&w illustrations • Rights: World Holdings.
McGraw-Hill 151
BUILD YOUR OWN

PLUG-IN HYBRID VEHICLE
Seth Leitman
Here is a new step-by-step guide from the bestselling author

who revised the classic, Build Your Own Electric Vehicle. Filled with
detailed diagrams, this book provides reliable, cutting-edge tech-
nical information and easy-to-follow instructions for building a
plug-in hybrid electric vehicle (PHEV). Build Your Own Plug-In
Hybrid Vehicle includes information on the hybrid drive train and
the necessary components for a PHEV, such as batteries, con-
trollers, motors, and more.
• Build Your Own Electric Vehicle sold 40,000 copies in two editions
• The demand for this book should be even larger based upon
demand and the number of hybrid cars on the road today J U LY
Seth Leitman (Briarcliff Manor, NY) is the president and managing McGraw-Hill • Transportation
member of Electric Transportation Solutions, LLC (www.electrictrans- Paperback • 7⅜ × 9⅛ • 350 pp
port.net) and the ETS Energy Store, LLC (www.etsenergy.com). ISBN-13: 978-0-07-161473-3
ISBN-10/MHID: 0-07-161473-7
$24.95
BUILD YOUR OWN

ELECTRIC MOTORCYCLE
Carl Vogel
Complete with hundreds of step-by-step pictures, charts, and

graphs for the latest and most efficient technologies, this book
shows hobbyists how to build an electric motorcycle from
scratch. Readers will find current data on all required materials,
components, and specifications. Build Your Own Electric Motorcycle
covers basic calculations and assumptions, and includes informa-
tion on sources, parts, companies, and experts.
• Includes interviews with many of the motorcycle celebrities
who currently appear on the Discovery Channel
• U.S. motorcycle sales have tripled over the past 10 years, with
over 6.6 million owners J U LY
• Worldwide sales of electric vehicles are slated to increase at McGraw-Hill • Transportation
the rate of 60 percent annually Paperback • 7⅜ × 9¼ • 256 pp
Carl Vogel (Babylon, NY) is the president of Vogelbuilt Corporation, a ISBN-13: 978-0-07-162293-6
research, engineering, and development company for alternative fuels ISBN-10/MHID: 0-07-162293-4
and alternative-fueled vehicles. $24.95
152 Summer 2009
FLUID MECHANICS
DEMYSTIFIED
Merle Potter
This self-teaching guide introduces the topics most often cov-

ered in an introductory course in fluid mechanics. The book
covers statics, fluids in motion, integral and differential equations,
dimensional analysis and similitude, internal, external, and com-
pressible flows, and more. The numerous calculations in the
book come with conversion charts. Detailed examples and con-
cise explanations make it easy to understand the material, and
end-of-chapter quizzes and a final exam help reinforce learning.
• Follows standard curricula in fluid mechanics
• Audience: 35,000 per year
J U LY
Merle C. Potter (Okemos, MI) taught Fluid Mechanics for 42 years at
McGraw-Hill • Engineering Michigan Tech, The University of Michigan, and Michigan State University.
Paperback • 7⅜ × 9¼ • 350 pp He is the author of several engineering books.
ISBN-13: 978-0-07-162681-1
ISBN-10/MHID: 0-07-162681-6
$24.95
SOCIOLOGY DEMYSTIFIED
John C. Alessio, Ph.D.
Written by a sociology professor, this self-teaching guide gives

introductory students a brief and understandable supplement to
help them learn the basics of sociology. Readers will learn about
some of the most current, important, and hotly debated social
topics, such as social class, race, gender, and stratification.
Sociology Demystified offers a better understanding of how the
social world is organized by discussing both macro- and micro-
sociology, and comparing both sub-disciplines.
• 500,000+ U.S. students per year take sociology courses
• The book closely follows the sociology curriculum
John C. Alessio, Ph.D. (Mankato, MN) is the Dean of the College of

JUNE Social and Behavioral Sciences, Minnesota State University, Mankato.
McGraw-Hill • Sociology
Paperback • 7⅜ × 9¼ • 350 pp
ISBN-13: 978-0-07-160560-1
ISBN-10/MHID: 0-07-160560-6
$21.95
McGraw-Hill 153
OPTICS DEMYSTIFIED
Stan Gibilisco
The perfect supplement to the standard optics textbook, this

self-teaching guide explains the principles and applications of
optics and optoelectronic technology in a clear and easy-to-
understand way. Optics Demystified eases readers into learning
complex topics, covering microscope construction, photometry,
diffraction, lasers, fiber optics, holography, optical communica-
tion, and much more. Detailed examples and concise
explanations make it easy to understand the material, and end-
of-chapter quizzes and a final exam help reinforce learning.
• Follows standard curricula in optics
• SI units throughout
• Audience: 70,000 per year AUGUST
Stan Gibilisco (Deadwood, SD) is the “father” of the Demystified McGraw-Hill • Optics
series. His 14 Demystified books, including Physics Demystified (978-0-07- Paperback • 7⅜ × 9¼ • 350 pp
138201-4), Geometry Demystified (978-0-07-141650-4), and Statistics
ISBN-13: 978-0-07-149449-6
Demystified (978-0-07-143118-7), have sold more than 300,000 copies.
ISBN-10/MHID: 0-07-149449-9
$16.00
DEMYSTIFIED BESTSELLERS
HUETTENMUELLER: BLOCH: ORGANIC

ALGEBRA DEMYSTIFIED CHEMISTRY DEMYSTIFIED
978-0-07-138993-8 • 0-07-138993-8 978-0-07-145920-4 • 0-07-145920-0
BLUMAN: PRE-ALGEBRA DEMYSTIFIED GIBILISCO: PHYSICS DEMYSTIFIED

978-0-07-143931-2 • 0-07-143931-5 978-0-07-138201-4 • 0-07-138201-1
HUETTENMUELLER: HUETTENMUELLER:
PRE-CALCULUS DEMYSTIFIED COLLEGE ALGEBRA DEMYSTIFIED
978-0-07-143927-5 • 0-07-143927-7 978-0-07-143928-2 • 0-07-143928-5
154 Summer 2009
INSIDE THE CIVANO PROJECT

A Case Study of Large-Scale Sustainable Neighborhood Development
C. Alan Nichols and Jason A. Laros
A first-hand account of all aspects involved

in creating a sustainable neighborhood
development
This new GreenSource book offers a complete look at
Civano, the nation’s largest sustainable mixed-use com-
munity located in the southeast part of Tucson,
Arizona. Civano is comprised of four neighborhoods
with the capacity to house over 2,600 families.
Inside the Civano Project covers the planning, funding,
building, and management of this development which
integrates residential communities with shopping,
workplace, school, and civic facilities, as well as parks
and natural open spaces. The book discusses the zoning
and building code guidelines, sustainable building mate-
rials, energy standards, and water conservation
technologies that make Civano ahead of its time.
• The USGBC (U.S. Green Building Council) is still
developing the guidelines for LEED-Neighborhood
J U LY Development—Civano has already put those pro-
posed guidelines into practice
McGraw-Hill • Construction
Hardcover • 7⅜ × 9¼ • 352 pp
• Civano has achieved 60 percent reduction of heating
and cooling energy and 55 percent reduction in
ISBN-13: 978-0-07-159931-3
potable water usage
ISBN-10/MHID: 0-07-159931-2
• Covers the Civano IMPACT (Integrated Method of
$69.95
Performance and Cost Tracking)
C. Alan Nichols (Tucson, AZ), P.E., LEED AP, established Al
Nichols Engineering in 1995. As a member of the Tucson
Metropolitan Energy Commission, he was instrumental in
writing the sustainable energy standard (SES) for Civano.
Jason A. Laros (Tucson, AZ), is Project Manager with Al
Nichols Engineering.
McGraw-Hill 155
GREEN ROOF CONSTRUCTION

AND MAINTENANCE
Kelly Luckett
New in the GreenSource series, this book presents all of the

information needed to skillfully design, construct, and maintain
green roofs—benefiting buildings and the environment. Green
roofs contain vegetation and soil, and they lower cooling and
heating costs; reduce the amount of storm water in sewer sys-
tems; and prolong roof life by as many as 25 years. The book
includes construction techniques for new and existing buildings,
illustrations, and color photographs of successfully installed
green roofs.
• The U.S. Food and Drug Administration building in
Washington, D.C., Heinz’s corporate headquarters in AUGUST
Pittsburgh, and Chicago’s City Hall all have green roofs McGraw-Hill • Construction
Kelley Luckett (Lake St. Louis, MO), LEED AP, is president of Saint Hardcover • 7⅜ × 9¼ • 208 pp
Louis Metalworks. In 2004, his company launched the Green Roof ISBN-13: 978-0-07-160880-0
Blocks product line and has since installed more than 50 green roofs. ISBN-10/MHID: 0-07-160880-X
$59.95
8-page full-color insert
SECOND EDITION
STEEL CONNECTION DESIGN

AND DETAILS
Akbar R.Tamboli
This fully revised guide presents essential steel connection
design and details for building and bridge design, and includes
current LRFD load information and the latest AISC and ICC
codes and specifications. The book includes details on seismic
connection design; cold metal framing connection; partially
restrained connections; steel decks; inspection and quality con-
trol; and much more. Consulting engineers, architects, building
inspectors, and graduate students will find this an invaluable
resource. JUNE
• New information on welding design McGraw-Hill • Structural Engineering

• New chapter on bridge connection details
ISBN-13: 978-0-07-155005-5
• The latest design methods and structural codes
ISBN-10/MHID: 0-07-155005-4
Akbar R.Tamboli, PE, FASCE (West Windsor, NJ) is senior vice $115.00
president at Thornton/Tomasetti Structural Engineers. He is the author Previous ISBNs: 1999
of the previous edition of this book.
978-0-07-061497-0 • 0-07-061497-0
156 Summer 2009
2009 INTERNATIONAL
PLUMBING CODE NEED TO
KNOW
The 20% of the Code You Need 80% of the Time
R. Dodge Woodson
Here is an essential, hands-on guide for plumbers, building

inspectors, and general contractors. Readers will get the most
commonly used ICC (International Code Council) plumbing and
septic information at their fingertips. 2009 International Plumbing
Code Need To Know features easy-to-understand explanations and
interpretations, calculations and formulas, and plenty of visual
references such as maps, charts, and handy tables. This book
helps readers save time and money, reduce errors, stay in com-
AUGUST pliance, and increase job site safety.
McGraw-Hill • Construction • Complex code information is difficult to understand and apply,
and time-consuming to find
ISBN-13: 978-0-07-154449-8 • Fully up-to-date with the latest code which is updated every
ISBN-10/MHID: 0-07-154449-6
three years
$29.95
2009 INTERNATIONAL
BUILDING CODE NEED TO
KNOW
The 20% of the Code You Need 80% of the Time
R. Dodge Woodson
This is an essential, hands-on guide for builders, developers, car-

penters, and installers. Readers will get the most commonly used
ICC (International Code Council) building information at their
fingertips. 2009 International Building Code Need To Know features
easy-to-understand explanations and interpretations, calculations
and formulas, and plenty of visual references such as maps,
charts, and handy tables. This book helps readers save time and
money, reduce errors, stay in compliance, and increase job site
AUGUST safety.
McGraw-Hill • Construction • The ICC Building Code is currently adopted by over 40 states,
and is updated every three years
ISBN-13: 978-0-07-159257-4 • Includes the latest—2009—updates to the code
ISBN-10/MHID: 0-07-159257-1 R. Dodge Woodson (Brunswick, ME) has owned and operated con-
$29.95 struction companies in Virginia and Maine, and has authored more than
75 b&w illustrations • Rights: World 80 books relating to the construction trades.
McGraw-Hill 157
SECOND EDITION
SITE PLANNING AND DESIGN

HANDBOOK
Thomas H. Russ
Fully updated to cover sustainable development, this authorita-

tive guide addresses the challenges associated with site planning
and design and lays the groundwork for success. Readers will
find techniques for incorporating sound environmental consider-
ations into traditional site design process. The book includes an
updated review of the ADA standards contained in the recently
updated National Building Code, a revised discussion of urban
landfill projects, and expanded coverage of site security issues. J U LY
• Contains the latest information on LEED as it relates to site McGraw-Hill • Architecture
planning and design Hardcover • 7⅜ × 9¼ • 560 pp
• Author served as a project manager and designer for more ISBN-13: 978-0-07-160558-8
than 70 land development projects ISBN-10/MHID: 0-07-160558-4
$99.95
Thomas H. Russ (Issue, MD) is a professor of Environmental
Technology, College of Southern Maryland, and a licensed landscape Previous ISBNs: 2002
architect. He is the author of Redeveloping Brownfields (978-0-07- 978-0-07-137784-3 • 0-07-137784-0
135311-3). 8-page full-color insert
2009 INTERNATIONAL
PLUMBING CODES HANDBOOK
R. Dodge Woodson
Fully updated to reflect the changes in the ICC 2009

International Plumbing Code, this authoritative resource follows
the IPC chapter by chapter. Real-world examples and tip boxes
transform complex code into easy-to-understand information.
The 2009 edition will be even less text heavy with more data
displayed in bulleted lists, tables, and graphics. The Private Sewage
Disposal Code will be updated to conform to the 2009 stan-
dards.
• Written on a level that apprentice, journeyman, and master
plumbers can easily understand AUGUST
McGraw-Hill • Construction/Plumbing
R. Dodge Woodson (Brunswick, ME) has more than 30 years of expe-
rience as a licensed plumber and Master Gasfitter, and has authored Paperback • 6 × 9 • 464 pp
more than 80 books relating to the construction trades. ISBN-13: 978-0-07-160606-6
ISBN-10/MHID: 0-07-160606-8
$59.95
978-0-07-145368-4 • 0-07-145368-7
158 Summer 2009
CONSTRUCTION
ADMINISTRATION FOR
ARCHITECTS
Greg Winkler and Gary Chiumento
This is the ideal desk-top architectural guide to navigating the

construction process and mitigating liability risks. Filled with use-
ful forms, checklists, and real-life examples, this book leads the
architect through a typical project—from contract to closeout—
illustrating topics such as how to spot problems before they
occur, how to mitigate change orders and disputes, and how to
use submittals and RFIs.
• Construction administration (CA) is easily the most hazard-
prone aspect of an architect’s job
AUGUST • Co-written by an architect and an attorney
McGraw-Hill • Architecture
Greg Winkler (Cherry Hill, NJ), AIA, LEED AP, is a principal in Green
Lizard Management, a project management firm.
ISBN-13: 978-0-07-162231-8 Gary Chiumento (Cherry Hill, NJ) is the founder of Chiumento
ISBN-10/MHID: 0-07-162231-4 McNally & Shockley LLC, a firm specializing in construction-related law.
$59.95
RESIDENTIAL VENTILATION
HANDBOOK
Ventilation to Improve Indoor Air Quality
Paul H. Raymer
Designed to help contractors “get it right,” Residential Ventilation

Handbook can be used as a both a reference guide and trou-
bleshooting manual. This authoritative guide brings together
information on residential ventilation currently scattered
throughout various sources. Readers will find details on green
building guidelines as well as International Mechanical Code
(IMC), International Residential Code (IRC), and AHSRAE-62
(Ventilation for Acceptable Indoor Air Quality) requirements.
• Mold, radon, and poor indoor air quality have made it into the
news and into home insurance policies and builders’ liability
AUGUST
insurance
McGraw-Hill • Construction
Paperback • 7⅜ × 9¼ • 400 pp Paul H. Raymer (Falmouth, MA) is chief investigator and co-founder
of Heyoka Solutions, LLC. He has taught courses on ventilation systems
ISBN-13: 978-0-07-162128-1
at the Harvard Graduate School of Design.
ISBN-10/MHID: 0-07-162128-8
$69.95
McGraw-Hill 159
THIRD EDITION
HIGHWAY ENGINEERING HANDBOOK

Roger L. Brockenbrough, P.E.
Fully updated for the latest highway

engineering methods, standards, and
policies of the American Association of
State Highway and Transportation Officials
Maintaining and improving the nation’s infrastructure is
one of the most important challenges facing the U.S.,
and the primary focus of this challenge continues to be
on highways and bridges.
Highway Engineering Handbook,Third Edition provides the
full scope of current information necessary for effective
and cost-conscious contemporary highway design,
maintenance, replacement, and repair. The new edition
of the classic reference has been updated to reflect
new engineering and building developments, the most
current methods, as well as references to the latest
standards and policies of the American Association of
State Highway and Transportation Officials (AASHTO).
• New Load and Resistance Factor Design (LRFD)
methods
• New design methods and improvements in materials
for pipes
M AY
• New developments in sound barriers and lighting
requirements McGraw-Hill
Civil Engineering/Transportation
• Improvements in safety systems
Roger L. Brockenbrough, P.E. (Pittsburgh, PA) is an engi- ISBN-13: 978-0-07-159763-0
neering consultant involved in the development of technical
ISBN-10/MHID: 0-07-159763-8
information to facilitate improved designs. He is the editor of
$125.00
Structural Steel Designer’s Handbook (978-0-07-143218-4) and
the previous edition of this book. Previous ISBNs: 2003
978-0-07-140080-0 • 0-07-140080-X
Tonias: Bridge Engineering, Second Edition
978-0-07-145903-7 • 0-07-145903-0
160 Summer 2009
HOW TO IMPLEMENT LEAN

MANUFACTURING
Lonnie Wilson
Lean manufacturing is a powerful formula for eliminating waste,

controlling quality and inventory, and improving overall perform-
ance with the promise of huge early gains. This prescriptive guide
offers real-world solutions for implementing lean manufacturing
in the enterprise, covering the technical, engineering, and pro-
duction aspects as well as the business culture concerns. How To
Implement Lean Manufacturing specifies the distinct order in
which a company should implement lean, and discusses common
reasons why certain companies have failed in their implementa-
tions. Global case studies help readers easily apply these
situations to their own companies.
J U LY
• Includes examples of actual implementations in a variety of
McGraw-Hill • Industrial/Quality Control manufacturing environments in the U.S., Mexico, and Canada
Hardcover • 7⅜ × 9¼ • 288 pp
• The audience is upwards of 200,000
ISBN-13: 978-0-07-162507-4
ISBN-10/MHID: 0-07-162507-0 Lonnie Wilson (El Paso, TX) founded Quality Consultants, which
serves small and Fortune 500 firms. He has 20 years of experience in
$49.95
manufacturing management with an international oil company.
MANUFACTURING
EXECUTION SYSTEMS
Optimal Design, Planning, and Deployment
Heiko Meyer, Franz Fuchs, and Klaus Thiel, Editors
MES is manufacturing-process-focused software that integrates

and optimizes existing operational systems. This book helps man-
ufacturing architects analyze their manufacturing processes to
identify the most effective MES software solution for their
needs. Readers will be able to create flawless manufacturing
processes and provide real-time feedback of requirement
changes. Actual MES implementation examples are included.
• New global standards are the basis for new MES products that
have appeared in the last five years in the marketplace
M AY • Features a comprehensive presentation of available MES tech-
nologies
McGraw-Hill • Manufacturing
Hardcover • 6 × 9 • 256 pp Heiko Meyer (Munich, Germany) is a professor at the University of
ISBN-13: 978-0-07-162383-4 Applied Science in Munich. He also collaborates with Gefasoft Inc., in
ISBN-10/MHID: 0-07-162383-3
the creation of MES software. Franz Fuchs (Munich, Germany) is
member of the executive board of Gefasoft. Klaus Thiel (Landshut,
$89.95
Germany) is an independent production management consultant.
McGraw-Hill 161
SMART PROCESS PLANTS

Software and Hardware Solutions for Data Accuracy
Miguel. J. Bagajewicz
Data reconciliation, gross error detection, and instrumentation

upgrade are at the center of bias-free accurate estimates of
process flowrates, temperatures, and process parameters. Smart
Process Plants utilizes a less mathematically intimidating approach
in order to educate process plant operation management as well
as process engineers. The book covers introductory mathemati-
cal material and contains novel and critical information that is
not available in competing titles. Software for data reconciliation
practice will be available for download, and worked-out exam-
ples and exercises are included in the book.
• Helps to enable a completely automated, self-checking, error-
free, manufacturing operation J U LY
McGraw-Hill • Chemical Engineering
Prof. Miguel J. Bagajewicz (Korman, OK) is the Sam Wilson
Professor of Chemical Engineering at the University of Oklahoma. Hardcover • 6 × 9 • 300 pp
ISBN-13: 978-0-07-160471-0
ISBN-10/MHID: 0-07-160471-5
$125.00
ADVANCED MEMS PACKAGING

John Lau, Cheng Kuo Lee, C.S. Premachandran, and Yu Aibin
This book presents the latest and cutting-edge MEMS

(Microelectromechanical systems) packaging techniques such as
low-temperature bonding and 3D packaging. Written by experts
in the field, Advanced MEMS Packaging serves as a valuable refer-
ence for those faced with the challenging problems created by
the ever increasing interests in MEMS devices and packaging. The
book will also aid in stimulating further research and develop-
ment in optical, electrical, and thermal designs as well as
materials, process, manufacturing, testing, and reliability.
• Covers MEMs packaging techniques in growing fields, such as
biomedical, optical, and RF applications
John H. Lau, Ph.D., P.E., IEEE Fellow, ASME Fellow (Singapore) is JUNE
a senior engineer in the microsystems, modules, and components labo- McGraw-Hill
ratory at the Institute of Microelectronics (IME) in Singapore.
Mechanical Engineering /Nanotechnology
Cheng Kuo Lee (Singapore) is at the National University of Singapore.
C. S. Premachandran (Singapore) is at the Institute of Hardcover • 6 × 9 • 400 pp
Microelectronics. Yu Aibin (Singapore) is at the Institute of ISBN-13: 978-0-07-162623-1
Microelectronics. ISBN-10/MHID: 0-07-162623-9
$150.00
162 Summer 2009
SECOND EDITION
DESIGN FOR ENVIRONMENT

A Guide to Sustainable Product Development
Joseph Fiksel
Drawing upon the experiences of dozens of major U.S. corporations,

Design for Environment provides a unifying framework, based on
sound management principles by which companies can simulta-
neously improve their financial performance and benefit the
global environment. At the heart of this approach is the concept
of “eco-efficiency,” a measurable characteristic of products and
processes that quantifies how companies generate more value
with less adverse environmental impact.
• Includes examples of leading companies that have put DFE into
J U LY practice across a range of industries, including electronics,
McGraw-Hill • Industrial Engineering automotive, consumer, and chemical
Hardcover • 6 × 9 • 400 pp • Part of the McGraw-Hill Green Engineering Series
ISBN-13: 978-0-07-160556-4
Dr. Joseph Fiksel (Columbus, OH) is executive director of the Center
ISBN-10/MHID: 0-07-160556-8 for Resilience at The Ohio State University, an interdisciplinary research
$125.00 center that is developing a unified approach for modeling risk, resilience,
Previous ISBNs: 1996 and sustainability in complex systems.
978-0-07-020972-5 • 0-07-020972-3
SOLID WASTE ANALYSIS AND

MINIMIZATION
A Systems Approach
Matthew J. Franchetti
Featuring industry-based case studies, this book provides a

framework for the proper application of solid waste analysis
tools and demonstrates the benefits in terms of environmental
impact, process efficiencies, and financial enhancement. Solid
Waste Analysis and Minimization offers a general approach on how
to conduct solid waste assessments in a practical manner. It
includes recommendations designed to increase manufacturing
competitiveness by reducing solid waste disposal costs, reducing
energy costs, and optimizing use of raw materials, packaging, and
floor space. A detailed reference list of vendors is included.
J U LY
• Intended to be used as both a textbook and reference book.
McGraw-Hill • Industrial Engineering
• Part of the McGraw-Hill Green Engineering Series
ISBN-13: 978-0-07-160524-3 Matthew J. Franchetti (Toledo, OH) is currently an assistant profes-
ISBN-10/MHID: 0-07-160524-X sor of Mechanical, Industrial, and Manufacturing Engineering and
director of undergraduate studies of the Mechanical and Industrial
$125.00
Engineering Programs at The University of Toledo.
McGraw-Hill 163
BIOSYSTEMS ENGINEERING
Ahindra Nag
Biosystems engineering integrates engineering science and

design with applied biological, environmental, and agricultural sci-
ences. Biosystem Engineering covers research in the physical
sciences and engineering to understand, model, process, or
enhance biological systems for sustainable developments in agri-
culture, food, land use, and the environment. This book features
contributions from internationally renowned experts from each
discipline to discuss and define the necessary elements required
to sustain biological systems.
• Biosystems engineers apply engineering analysis and design to
solve problems in agriculture and the environment
• International contributor participation from the U.S., Poland,
AUGUST
India, and Korea
McGraw-Hill • Environmental Engineering
• Every internationally renowned university offers degrees in
Biosystems Engineering Hardcover • 6 × 9 • 400 pp
ISBN-13: 978-0-07-160628-8
Ahindra Nag (Kharagpur, India) is a professor in the Chemistry ISBN-10/MHID: 0-07-160628-9
Department at Indian Institute of Technology.
$150.00
FLUID POWER ENGINEERING

M. Galal Rabie
This authoritative guide is essential for mechanical engineers

who engage in the design and handling of fluid power equipment,
which include both hydraulic and pneumatic power types of
equipment. Special attention is paid to building a solid theoretical
background, which will enable the reader for further study and
analysis of static and dynamic performance of different fluid
power elements and systems. Fluid Power Engineering features
end-of-chapter problems and problem-solving case studies, mak-
ing it appropriate for graduate level mechanical engineering
students.
• Fluid power is utilized in commercial, industrial, and
military/aerospace machinery
M AY
• Case studies from major fluid power equipment manufacturers
such as Bosh-Rexroth (Germany) and Moog (USA) McGraw-Hill • Mechanical Engineering
Prof. Dr. Mahmoud Galal El-Din Mohamed Rabie (Cairo, Egypt) is
ISBN-13: 978-0-07-162246-2
a professor in the Manufacturing Engineering and Production
Technology Department, Modern Academy for Engineering and ISBN-10/MHID: 0-07-162246-2
Technology, Cairo, Egypt. $150.00
164 Summer 2009
COMMUNICATION SATELLITE
ANTENNAS
System Architecture, Technology, and Evaluation
Robert B. Dybdal
A practical approach to antenna

technology for communication satellites,
from the global expert on the subject
Broad in scope, this authoritative resource provides a
systems-level approach to antenna technology for com-
munication satellites, addressing both the space and
user segments. The book covers the roles of antennas
in system operation and interference mitigation needed
for communication satellite operation.
Communication Satellite Antennas presents a system
appreciation needed for technology developers along
with an overview of the technologies used in system
implementation. Measurement technologies as well as
methodologies and issues specific to communication
satellite development are described in detail.
• Robert Dybdal is the world’s foremost expert on
communication satellite antennas
• Satellite antennas are getting more attention due to
the ever-increasing need for high-speed communica-
tions and the decline in cost for developing these
systems
• Practical uses for these antennas include direct televi-
JUNE sion, weather data, GPS, Internet access, and military use
McGraw-Hill Robert Dybdal (Palos Verdes Estates, CA) has been with
Communications Engineering The Aerospace Corporation since 1968 where he is a
Hardcover • 6 × 9 • 300 pp Distinguished Engineer. His work actively involves satellite
technology development and planning, system design, and
ISBN-13: 978-0-07-160918-0
testing for both the space and user segments for military
ISBN-10/MHID: 0-07-160918-0 and commercial customers.
$99.95
Volakis: Antenna Engineering Handbook, Fourth Edition
978-0-07-147574-7 • 0-07-147574-5
Roddy: Satellite Communications, Fourth Edition
Softcover • $29.95
978-0-07-125286-7 [International Edition]
McGraw-Hill 165
ANTENNAS FOR FIXED

BASE-STATIONS IN WIRELESS
COMMUNICATIONS
Edited by Zhi Ning Chen and Kwai-Man Luk
Written by a global team of expert contributors, this book

offers details on the wide-range of antennas used in modern
wireless communications systems. Coverage includes low-cost
suspended plate antennas, combined complementary antennas,
electrical controlled antennas, multiple-input-multiple-output
antenna systems, and smart antenna systems.
• The applications of the antenna technologies covered in the
book include mobile phone systems (GSM, CDMA, WCDMA,
LTE), wireless networks (WLAN-WiFi, WiMAX), and short
J U LY
range wireless connections (WPAN-UWB & RFID)
McGraw-Hill
Zhi Ning Chen, PhD, DoE, (Singapore) is principal scientist and Communications Engineering
department head for RF & Optical at the Institute for Infocomm
Research. Kwai-Man Luk, Ph.D., (Hong Kong) is a head and chair
professor of the Electronic Engineering Department at City University ISBN-13: 978-0-07-161288-3
of Hong Kong. ISBN-10/MHID: 0-07-161288-2
$99.95
VIDEO OVER IP
Networks and Systems
Arvind R. Mallya and Dipak Ghosal
A comprehensive study of IP-based video distribution and deliv-

ery networks, Video Over IP offers step-by-step coverage of
everything from content acquisitions to network security. The
book covers the architecture of the backbone network, the
access network, and the home network, and discusses the vari-
ous protocols associated with the distribution and delivery of
video using the IP protocol. Current and emerging network
architecture standards, as well as key security issues, are cov-
ered.
• The expert authors bring a wealth of both industrial experi-
ence and academic research
M AY
• Video over IP is rapidly gaining popularity as broadband access
becomes more widely available McGraw-Hill • Electrical Engineering
Arvind R. Mallya (Walnut Creek, CA) developed telecom devices at
ISBN-13: 978-0-07-159684-8
multiple organizations, including Pacific Bell, and worked on the design
of SBC’s Sonet Customer Network management system. ISBN-10/MHID: 0-07-159684-4
Dipak Ghosal (Davis, CA) is a professor of computer science at the $59.95
University of California at Davis. 80 b&w illustrations • Rights: World
166 Summer 2009
OPTOFLUIDICS
Fundamentals, Devices, and Applications
Yeshaiahu Fainman, Demetri Psaltis, Changhuei Yang, and Luke Lee
Optfluidics refers to miniaturized optical systems that utilize

unique properties of fluids, enabling greater precision and flexi-
bility. This professional reference covers the emerging field of
optofluidics, various devices, and a broad range of applications.
Written by renowned researchers in the field of optical devices,
Optofluidics covers currently available applications including
optofluidic dye lasers, the optofluidic switch, tunable filters, elec-
trowetting based lenses, and various biochemical sensors.
• Optofluidic devices are easily and highly reconfigurable
• Part of the McGraw-Hill Biophotonics Series
J U LY Yeshaiahu Fainman (San Diego, CA) is a professor of Electrical and

McGraw-Hill • Biophotonics
Computer Engineering at the University of California San Diego.
Demetri Psaltis (Lausanne, Switzerland) is a professor of Optics,
Dean of Engineering at Ecole Polytechnique Fédérale de Lausanne.
ISBN-13: 978-0-07-160156-6 Changhuei Yang (Pasadena, CA) is an assistant professor of Electrical
ISBN-10/MHID: 0-07-160156-2 Engineering and Bioengineering at Caltech.
$150.00 Luke Lee (Berkeley, CA) is the Lloyd Distinguished Professor of
Bioengineering and director of the Biomolecular Nanotechnology
Center at the University of California, Berkeley.
BIOMEDICAL APPLICATIONS OF
LIGHT SCATTERING
Adam Wax and Vadim Backman, Editors
This comprehensive overview of light-scattering techniques is

the first book to discuss in-depth their growing use in biomed-
ical applications. Light-scattering techniques, because of their
ability to accurately determine structures within biological sam-
ples, increasingly are being developed as biomedical diagnostics.
This definitive guide provides researchers and students in the
field of biophotonics with focused information on light-scattering
for biomedical applications
• Clinical applications include: detecting pre-cancerous and can-
cerous tissue states; characterizing cell and tissue properties
JUNE for identifying disease; and assessing the presence and concen-
McGraw-Hill • Biophotonics tration of biochemicals for diagnostic purposes
Hardcover • 6 × 9 • 350 pp • Part of the McGraw-Hill Biophotonics Series
ISBN-13: 978-0-07-159880-4
Adam Wax, Ph.D. (Durham, NC) is an assistant professor of biomed-
ISBN-10/MHID: 0-07-159880-4 ical engineering at Duke University. Vadim Backman, Ph.D.
$150.00 (Evanston, IL) is a professor of biomedical engineering at Northwestern
100 full-color and b&w illustrations University, where he specializes in optical imaging.
Rights: World
McGraw-Hill 167
ORGANIC ELECTRONICS IN
SENSORS AND BIOTECHNOLOGY
Ruth Shinar and Joseph Shinar
This definitive guide provides comprehensive information about

the growing field of organic electronics (OE) and is the first to
detail their use in sensing applications. The need for versatile,
compact, inexpensive, high-throughput, and field-deployable
chemical and biological sensors has led to the development of
OE-based sensors. Such sensors are applicable in various fields,
including industrial, environmental, food and beverage, medical,
genomics, and homeland security.
• Chapter contributors are leading U.S. and international
researchers and academics in the OE field
• Part of the McGraw-Hill Biophotonics Series JUNE
McGraw-Hill • Biophotonics
Ruth Shinar (Ames, IA) is a senior scientist at the Microelectronics
Research Center of the Institute of Physical Research and Technology at
Iowa State University. Joseph Shinar (Ames, IA) is a senior physicist in ISBN-13: 978-0-07-159675-6
the Ames Laboratory, U.S. Department of Energy, and a professor of ISBN-10/MHID: 0-07-159675-5
Physics and Astronomy and of Electrical and Computer Engineering at $150.00
Iowa State University. 100 full-color & b&w illustrations
Rights: World
PHASE SPACE OPTICS

Fundamentals and Applications
Bryan Hennelly, Jorge Ojeda-Castañ̈eda, and Markus Testorf
Editors; Foreword by Dr. Adolf W. Lohmann
Phase-space optics is a powerful new tool for understanding and

applying the physics of light propagation. Written by pioneers in
the field, Phase Space Optics begins by covering the basic proper-
ties of joint-signal representations. The book goes on to
illustrate how joint-signal representations are well-suited for
gaining physical insight and developing novel engineering applica-
tions. Readers will gain essential information on state-of-the-art
uses of phase-space methods in optical sciences
• Foreword by internationally renowned optical signal-processing
expert, Dr. Adolf W. Lohmann
M AY
Bryan Hennelly (Maynooth, Ireland) is a postdoctoral researcher at
McGraw-Hill • Optics
the National University of Ireland, Maynooth. He is a member of the
SPIE and the OSA. Jorge Ojeda-Castañeda (Salamanca, Mexico) has Hardcover • 6 × 9 • 400 pp
been teaching graduate and undergraduate courses in physics and math- ISBN-13: 978-0-07-159798-2
ematics for more than 25 years. Markus Testorf (Hanover, NH) is an ISBN-10/MHID: 0-07-159798-0
assistant professor at the Thayer School of Engineering at Dartmouth
$150.00
College.
168 Summer 2009
ADVANCED NONIMAGING/
ILLUMINATION OPTICS
John Koshel, Editor
Nonimaging optics is a new and rapidly growing branch of optics

which focuses on the transfer of light radiation from a light
source to a target. One of the most potential applications is
solid state lighting which will replace traditional lighting sources
such as electric light bulbs. This authoritative guide covers the
latest advancements in nonimaging optics. The book begins with
an overview of the field, delves into theoretical terms and sys-
tem design, and concludes with a focus on practical applications.
• Written by leading optics experts from top U.S. and interna-
tional academic and research institutions
J U LY • Solid state lighting is far more energy efficient than incandes-
McGraw-Hill • Optoelectronics cent or florescent lighting
John Koshel (Tucson, AZ) is a senior staff engineer at Lambda
ISBN-13: 978-0-07-159851-4 Research Corporation. He is also an adjunct, assistant professor at
ISBN-10/MHID: 0-07-159851-0 The College of Optical Sciences, University of Arizona.
$125.00
80 full-color and b&w illustrations
Rights: World
OPTICAL MICRO AND

NANOTECHNOLOGY
Dr. Jung-Chih Chiao, Editor
With contributions from renowned industry experts, this is a

one-stop resource for optical micro and nanotechnology. Each
chapter focuses on a separate device, systematically covering the
fundamentals, fabrication, device characterization, existing appli-
cations, and future applications. The devices covered range from
nano-sensing devices to optical MEMS/MOEMS to photonic
microresonators. The book also offers extensive coverage of
photonic meta-materials.
• No other book comprehensively covers cutting-edge
micro/nanoscale devices and applications
J U LY • Contributors from the California Institute of Technology,
UCSD, CREOL, Texas Instruments, and NASA
McGraw-Hill • Optoelectronics
Hardcover • 6 × 9 • 550 pp Jung-Chih Chiao, Ph.D. (Arlington, TX) is an associate professor in
ISBN-13: 978-0-07-159778-4 the Department of Electrical Engineering at the University of Texas at
Arlington.
ISBN-10/ MHID: 0-07-159778-6
$150.00
McGraw-Hill 169
ARM® SYNTHESIZABLE DESIGNS

WITH ACTEL FPGAS
With Mixed Signal SoC Applications
Peter Ateshian and Daniel Zulaica
An in-depth guide to the technologies

behind today’s advanced digital
applications
Here is a comprehensive guidebook on the synthesis,
simulation, formal verification, and programming of
ARM RISC microprocessors using ACTEL EE-FPGA.
Actel EE (Electronically Erasable) FPGA is used as a
programmable system-on-chip (SoC) throughout the
book. It is reconfigurable on short notice, responding
to any unexpected changes, and is ideal for prototyping
microprosessors.
ARM Synthesizable Designs with Actel FPGAS is an essen-
tial guide for practicing microprocessor engineers and
microprocessor programmers. The book comes with
two DVDs containing EDA (Electronic Design
Automation) tools from ARM and Actel for digital
design. PowerPoint lecture presentations and lab exer-
cises are downloadable from book’s web page.
• The first book to feature Cortex: the newest ARM
core architecture
• FPGA refers to “Field Programmable Gate Array” and
RISC to “Reduced Instruction Set Computer” J U LY
• ARM core-based processors are desirable for power- McGraw-Hill • Electrical Engineering
optimized mobile devices, performance-optimized Hardcover • 6 × 9 • 600 pp
consumer applications, and military missions ISBN-13: 978-0-07-162281-3
ISBN-10/MHID: 0-07-162281-0
Peter Ateshian (Monterey, CA) lectures on VLSI Mixed-
Signal, DSP, RF, EDA-CAD, and Nanotechnology at the Naval $99.95
Postgraduate School. Daniel Zulaica (Monterey, CA) has Two DVDs • 100 b&w illustrations
been contributing to research and laboratory education at Rights: World
the U.S. Naval Postgraduate School from 1987 to the present
with the Department of Electrical and Computer
Engineering.
170 Summer 2009
Bestselling Technical Backlist

GIBILISCO: TEACH YOURSELF ELECTRICITY HARPER: FUEL CELL PROJECTS FOR
AND ELECTRONICS, FOURTH EDITION THE EVIL GENIUS
978-0-07-145933-4 • 0-07-145933-2 978-0-07-149659-9 • 0-07-149659-9
HARPER: SOLAR ENERGY PROJECTS FOR GIECK: ENGINEERING FORMULAS

THE EVIL GENIUS Hardcover • $34.95
Paperback • $24.95 978-0-07-145774-3 • 0-07-145774-7
978-0-07-147772-7 • 0-07-147772-1
SHOEMAKER: THE LINEMAN'S AND
SCHERZ: PRACTICAL ELECTRONICS FOR CABLEMAN'S HANDBOOK, 11TH EDITION
INVENTORS, SECOND EDITION Hardcover • $89.95
Paperback • $39.95 978-0-07-146789-6 • 0-07-146789-0
978-0-07-145281-6 • 0-07-145281-8
PHILLIPS: COMPLETE BOOK OF LOCKS
LANGEWIESCHE: STICK AND RUDDER AND LOCKSMITHING, SIXTH EDITION
Hardcover • $26.95 Paperback • $29.95
978-0-07-036240-6 • 0-07-036240-8 978-0-07-144829-1 • 0-07-144829-2
COFFIN: ELECTRICIAN'S EXAM PREDKO: 123 PIC MICROCONTROLLER

STUDY GUIDE EXPERIMENTS FOR THE EVIL GENIUS
978-0-07-148930-0 • 0-07-148930-4 978-0-07-145142-0 • 0-07-145142-0
GRAHAM: 101 SPY GADGETS FOR HORN: BASIC ELECTRICAL THEORY

THE EVIL GENIUS WITH PROJECTS
978-0-07-146894-7 • 0-07-146894-3 978-0-83-064200-7 • 0-83-064200-5
SPENCE: AIM/FAR 2008 GORE: SO...YOU WANT TO BUILD A HOUSE

978-0-07-149925-5 • 0-07-149925-3 978-0-07-147493-1 • 0-07-147493-5
EICHENBERGER: YOUR PILOT'S LICENSE, PREDKO: 123 ROBOTICS EXPERIMENTS FOR

SEVENTH EDITION THE EVIL GENIUS
978-0-07-140285-9 • 0-07-140285-3 978-0-07-141358-9 • 0-07-141358-8
MCCOMB: ROBOT BUILDER'S BONANZA, CUTCHER: ELECTRONIC CIRCUITS FOR

THIRD EDITION THE EVIL GENIUS
978-0-07-146893-0 • 0-07-146893-5 978-0-07-144881-9 • 0-07-144881-0
IANNINI: ELECTRONIC GADGETS RUMREICH: CAR STEREO COOKBOOK,

FOR THE EVIL GENIUS SECOND EDITION
978-0-07-142609-1 • 0-07-142609-4 978-0-07-144847-5 • 0-07-144847-0
MEDICAL/NURSING
172 Summer 2009
ADULT CHEST SURGERY

David Sugarbaker, M.D.; Raphael Bueno, M.D.; Mark J. Krasna,
M.D.; Steven J. Mentzer, M.D.; Lambros Zellos, M.D.
Adult Chest Surgery is a comprehensive, practical textbook on
operative techniques of thoracic surgery. Written by a stellar
author team composed primarily of experts from Harvard
Medical School, the book offers a unified tone and presentation
missing from competitive titles along with a scope of content suit-
able for both the general surgeon and the chest specialist.
• Market in the USA: Surgeons (64,000), Surgical Residents
(5,000), Thoracic Surgeons (4,500)
• The content matches the field’s trend for less invasive proce-
dures by including endoscopic and robotic techniques
M AY • Includes 1000 full-color illustrations
McGraw-Hill Medical • Surgery David J. Sugarbaker, M.D.; Raphael Bueno, M.D.;

Hardcover • 8½ × 11 • 1000 pp Steven J. Mentzer, M.D.; Lambros Zellos, M.D., M.P.H.
(Boston, MA) are affiliated with Harvard Medical School in Boston.
ISBN-13: 978-0-07-143414-0
Mark J. Krasna, M.D. (Baltimore, MD) is the Medical Director of the
ISBN-10/MHID: 0-07-143414-3
Cancer Institute at St. Joseph Medical Center in Baltimore.
$299.00
SIXTH EDITION
THE COMMON SYMPTOM

GUIDE
John Wasson, M.D.
One of the few books dedicated specifically to symptom evalua-

tion, this bestseller is a quick-reference guide to more than 100
commonly seen symptoms in adults and children. Organized
alphabetically, The Common Symptom Guide also includes a review
of diagnostic tests, physical exam procedures, and medications.
The Sixth Edition has been revised to include more evidence-
based medicine references, updated medication information, and
more website listings.
M AY • Market in the USA: Primary Care Physicians (100,000),
McGraw-Hill Medical • Primary Care
Physician Assistant students (10,000); second and third year
Medical students (18,500 per year); nurse practitioners
Paperback • 4¾ × 8½ • 300 pp
(50,000)
ISBN-13: 978-0-07-162569-2
• Will appeal to health-conscious consumers
ISBN-10/MHID: 0-07-162569-0
$44.95 • James Wasson hosts a popular website (howsyourhealth.org)
Previous ISBNs: 2002 John Wasson, M.D. (Hanover, NH) is Professor of Medicine at
978-0-07-137765-2 • 0-07-137765-4 Dartmouth School of Medicine.
10 illustrations • Righs: World
McGraw-Hill 173
FIFTH EDITION
CLINICAL VIGNETTES FOR THE

USMLE STEP 2 CK
PreTest Self-Assessment & Review
By McGraw-Hill Editorial Staff
Clinical Vignettes for the USMLE Step 2 CK is a compilation of the
best questions from eight McGraw-Hill clinical PreTest review
books and provides students with the perfect vehicle for assess-
ing their knowledge before taking the USMLE Step 2 CK exam.
• Market: US Medical students (18,500 per year) and foreign
Medical graduates (12,000) preparing for the USMLE Step
2 CK; Osteopathic Medical students (5,000)
• Includes one complete practice exam: eight blocks of 46
questions—just like the USMLE Step 2 CK
M AY
• All answers are linked to core texts and journals for further
McGraw-Hill Medical • USMLE Review
study
Paperback • 5½ × 8⅜ • 400 pp
• Printed “stopwatch” reminders for each question block simu-
ISBN-13: 978-0-07-160463-5
late the exam's time constraints
ISBN-10/MHID: 0-07-160463-4
$26.95
978-0-07-146403-1 • 0-07-146403-4
First Aid Means Exam Success!
LE: FIRST AID CASES FOR THE USMLE LE: FIRST AID FOR THE BASIC SCIENCES:
STEP 1 ORGAN SYSTEMS
978-0-07-160135-1 • 0-07-160135-X • $44.95 978-0-07-154543-3 • $89.95
LE: FIRST AID Q&A FOR THE USMLE
STEP 1 LE: FIRST AID FOR THE BASIC SCIENCES:
978-0-07-159794-4 • 0-07-159794-8 • $44.95 GENERAL PRINCIPLES
978-0-07-154545-7 • $69.95
174 Summer 2009
LANGE FLASH CARDS—a fun, portable

learning tool for medical students
• Market in USA: Medical students (18,500 per year)
• 320 cards per pack
• Each card covers a specific disease or drug with high-yield facts in bold
• Clinical vignettes included on every card
• Written by Medical students at Yale University (New Haven, CT)
• Concise yet complete coverage of each course
SECOND EDITION SECOND EDITION

LANGE PATHOLOGY LANGE PHARMACOLOGY
FLASH CARDS FLASH CARDS
Suzanne Baron and Christoph Baron Suzanne Baron and Christoph Baron
JUNE JUNE
McGraw-Hill Medical • Basic Science/Pathology McGraw-Hill Medical • Basic Science/Pharmacology
Card deck • 4 × 6 • 320 cards Card deck • 4 × 6 • 320 cards
ISBN-13: 978-0-07-161305-7 ISBN-13: 978-0-07-162241-7
$34.95 $34.95
Previous ISBNs : 2004 Previous ISBNs: 2005
978-0-07-143690-8 • 0-07-143690-1 978-0-07-145365-3 • 0-07-145365-2
Rights: World Rights: World

Baron: Biochemistry & Genetics Flash Cards Bos: Microbiology & Infectious Diseases Flash Cards
Card deck • $32.95 Card deck • $32.95
978-0-07-144736-2 978-0-07-145152-9
978-0-07-110508-8 [International Edition] 978-0-07-110512-5 [International Edition]
McGraw-Hill 175
SEVENTH EDITION
VANDER’S RENAL PHYSIOLOGY

Douglas Eaton, Ph.D. and John Pooler, Ph.D.
Written in a concise, conversational style this classic text

reviews the fundamentals of renal physiology that are essential
for an understanding of clinical medicine. The book clearly
explains the relationship between blood pressure and renal func-
tion and includes questions and answers at the end of each
chapter. The authors focus on mastery of concepts rather than
memorization of facts. The Seventh Edition has been updated to
include global case studies and an online learning center.
• Market in the USA: First and second year Medical students
J U LY
(37,000 annually)
McGraw-Hill Medical
• New online learning center offers additional case studies,
Basic Science/Physiology
board-style exam questions, and additional illustrations
Douglas Eaton, Ph.D. and John Pooler, Ph.D. (Atlanta, GA) are on ISBN-13: 978-0-07-161303-3
the faculty of Emory University School of Medicine. ISBN-10/MHID: 0-07-161303-X
$37.95
978-0-07-135728-9 • 0-07-135728-9
SECOND EDITION
SYMPTOM TO DIAGNOSIS
An Evidence-Based Guide
Scott Stern, M.D., F.A.C.P.; Adam Cifu, M.D.; Diane Altkorn, M.D.
Symptom to Diagnosis teaches medical students an evidence-
based, step-by-step process for evaluating, diagnosing, and
treating patients based on their clinical complaints. By applying
this approach students can recognize specific diseases and pre-
scribe the most effective therapy. Each chapter is built around
patient cases that illustrate essential concepts and includes clini-
cal pearls, algorithms, and USMLE-style questions. The Second
Edition has been completely updated with new diagnostic infor-
mation, case vignettes, and the addition of references.
J U LY
• Market in the USA: First, second, and third year medical stu-
dents (55,000 annually); Physician Assistants (40,000); nurse McGraw-Hill Medical • Primary Care
practitioners (50,000); Internal Medicine residents (17,000) Paperback • 7½ × 9¼ • 620 pp
ISBN-13: 978-0-07-149613-1
Scott Stern, M.D., F.A.C.P.; Adam Cifu, M.D.; Diane Altkorn,
M.D. (Chicago, IL) are on the faculty of University of Chicago, Pritzker ISBN-10/MHID: 0-07-149613-0
School of Medicine. $39.95
978-0-07-146389-8 • 0-07-146389-5
176 Summer 2009
Case Files™ — an award-winning learning

• Market: U.S. Medical Students taking their clerk-
ship (18,500 for each specialty)
• 50-60 clinical cases in each book
• USMLE-style questions with answers
• Clinical pearls highlight key concepts
About the Series Editor:

Eugene C.Toy, M.D. (Houston, TX) is a dual
certified Family Physician and Obstetrician-
Gynecologist. He is Academic Chief and Program
Director for the Obstetrics and Gynecology resi-
dency at the Methodist Hospital in Houston.
THIRD EDITION
CASE FILES: SURGERY
Each title: J U L Y • McGraw-Hill Medical • Review Eugene C.Toy, M.D.;Terrence H. Liu, M.D.;
Paperback • 6 × 9 • $32.95 Andre R. Campbell, M.D.
Rights: World ISBN-13: 978-0-07-159897-2
ISBN-10/MHID: 0-07-159897-9
480 pp • Previous ISBNs: 2007
978-0-07-146304-1 • 0-07-146304-6
THIRD EDITION SECOND EDITION

CASE FILES: PEDIATRICS CASE FILES: EMERGENCY MEDICINE
Eugene C.Toy, M.D.; Mark D. Hormann, M.D.; Robert J. Eugene C.Toy, M.D.; Barry C. Simon, M.D.;Terrence H. Liu,
Yetman, M.D.; Margaret C. McNeese, M.D.; Sheela L. Lahoti, M.D.; Katrin Y.Takanaka, M.D.; Adam J. Rosh, M.D.
M.D.; Rebecca G. Girardet, M.D.; Mark Jason Sanders, M.D.
ISBN-13: 978-0-07-159899-6
ISBN-13: 978-0-07-159867-5 ISBN-10/MHID: 0-07-159899-5
ISBN-10/MHID: 0-07-159867-7 504 pp • Previous ISBNs: 2005
528 pp • Previous ISBNs: 2007 978-0-07-14379-0 • 0-07-143795-9
978-0-07-146302-7 • 0-07-146302-X
McGraw-Hill 177
system developed by the series editor
THIRD EDITION THIRD EDITION

CASE FILES: PSYCHIATRY CASE FILES: INTERNAL MEDICINE
Eugene C.Toy, M.D. and Debra L. Klamen, M.D. Eugene C.Toy, M.D. and John T. Patlan, Jr.M.D.
ISBN-13: 978-0-07-159865-1 ISBN-13: 978-0-07-161364-4

504 pp • Previous ISBNs: 2007 600 pp • Previous ISBNs: 2006
978-0-07-146282-2 • 0-07-146282-1 978-0-07-146303-4 • 0-07-146303-8
SECOND EDITION THIRD EDITION

CASE FILES: FAMILY MEDICINE CASE FILES: OBSTETRICS &
Eugene C.Toy, M.D.; Donald A. Briscoe, M.D.; Bal Reddy, GYNECOLOGY
M.D.; Bruce Britton, M.D. Eugene C.Toy, M.D.; Benton Baker III, M.D.; Patti Jayne
Ross, M.D.; John C. Jennings, M.D.
ISBN-13: 978-0-07-160023-1
ISBN-10/MHID: 0-07-160023-X ISBN-13: 978-0-07-160580-9
552 pp • Previous ISBNs: 2007 ISBN-10/MHID: 0-07-160580-0
978-0-07-147188-6 • 0-07-147188-X 456 pp • Previous ISBNs: 2007
978-0-07-146301-0 • 0-07-146301-1
178 Summer 2009
CRITICAL CARE
ULTRASONOGRAPHY
Alexander Levitov, M.D.; Paul Mayo, M.D.;
Anthony Slonim, M.D., Dr.PH.
Critical Care Ultrasonography is the first major core textbook on
ultrasonography for critical care. Readers will find all the infor-
mation necessary to understand and utilize clinical
ultrasonography in a critical care environment. In full-color and
containing 495 illustrations, the book emphasizes basic skills
required to visualize anatomic structures and interpret findings.
• Market in the USA: Emergency Physicians and residents
(40,000), Diagnostic Sonographers (42,000), Radiologists
(27,000), Pulmonary Critical Care Physicians (3,500)
J U LY • Ultrasonography is a required rotation for residents
McGraw-Hill Medical • Critical Care • Includes DVD with videos and intensive care pathology images
Alexander Levitov, M.D. (Charlottsville, VA) is on the faculty of the
ISBN-13: 978-0-07-159297-0
University of Virginia. Paul Mayo, M.D. (New York, NY) is Professor of
ISBN-10/MHID: 0-07-159297-•0
Clinical Medicine at Albert Einstein College of Medicine. Anthony
$175.00 Slonim, M.D., Dr.PH., (Washington, D.C.) is Associate Professor of
One DVD • 495 full-color illustrations Internal Medicine, George Washington University School of Medicine.
Rights: World
THIRD EDITION
ATLAS OF
EMERGENCY MEDICINE
Kevin Knoop, M.D.; Lawrence Stack, M.D.; Alan Storrow, M.D.;
Jason Thurman, M.D.
Atlas of Emergency Medicine is the original – and best – visual
guide to the diagnosis and treatment of common and unusual
conditions encountered in the Emergency Room. The Third
Edition features 1,500 full-color illustrations, an even more effec-
tive template, and new coverage of airway emergencies, tropical
conditions, toxicologic emergencies, and electrocardiographs.
• Market in the USA: Emergency Physicians and residents
J U LY (30,000), Emergency Departments (5,000)
McGraw-Hill Medical • Emergency Medicine • Ideally suited to the practice of emergency medicine as
Hardcover • 8½ × 11 • 900 pp Emergency Physicians must assess and diagnosis patients as
ISBN-13: 978-0-07-149618-6
quickly as possible – and this is done primarily by eye
ISBN-10/MHID: 0-07-149618-1 Kevin Knoop, M.D. (Portsmouth, VA) is Program Director, Emergency
$225.00 Medical Residency, Naval Medical Center. Lawrence Stack, M.D.;
Previous ISBNs: 2002 Alan Storrow, M.D.; Jason Thurman, M.D. (Nashville, TN) are affili-
ated with Vanderbilt University Medical Center.
978-0-07-135294-9 • 0-07-135294-5
McGraw-Hill 179
T W E N T Y- E I G H T H E D I T I O N
HARPER’S ILLUSTRATED
BIOCHEMISTRY
Robert Murray, M.D., Ph.D.;Victor Rodwell, Ph.D.;
Daryl Granner, M.D.
Applauded by medical students for its detail and accessibility,
Harper’s Illustrated Biochemistry offers unmatched coverage of the
principles of biochemistry and molecular biology as they relate
to medicine. The Twenty-Eighth edition features a conversion to
full-color art, the addition of case studies in every chapter, a
larger trim size, and new pedagogy.
• Market: First and second year Medical students (18,500 per J U LY
year); Physician Assistant students; Allied Health students McGraw-Hill Medical
• Unique in that it bridges the gap between textbooks and board Basic Science/Biochemistry
review books Paperback • 8½ × 11 • 700 pp
• Includes 640 full-color illustrations ISBN-13: 978-0-07-162591-3
ISBN-10/MHID: 0-07-162591-7
Robert Murray, M.D., Ph.D. (Toronto, Canada) is on the staff of
$54.95
University of Toronto. Victor Rodwell, Ph.D. (West Lafayette, IN) is
on the staff of Purdue University. Daryl Granner, M.D. (Nashville, TN) Previous ISBNs: 2006
is on the staff of Vanderbilt University. 978-0-07-146197-9 • 0-07-146197-3
GENITOURINARY IMAGING:
CASES
David Casalino, M.D.; Frank Miller, M.D.; Paul Nikolaidis, M.D.;
Nancy Hammond, M.D.
Part of the McGraw-Hill Radiology Series, Genitourinary Imaging:
Cases offers radiologists an efficient, systematic, and visual
approach to understanding genitourinary imaging and aiding diag-
nosis. The book features more than 350 cases, 2000 images
(many in full-color), and a user-friendly format enhanced by
numerous icons. Each case includes findings, differential diag-
noses, pearls, discussion, images, and legends.
• Market:: Radiologists in the USA (45,000), Radiology residents
(4500), International Radiologists (20,000), Urologists (10,000),
Urology residents (1000) AUGUST
• One of the few books to include both cases and core content McGraw-Hill Medical • Radiology
Hardcover • 8½ × 11 • 768 pp
David Casalino, M.D.; Frank Miller, M.D.; Paul Nikolaidis, M.D.;
Nancy Hammond, M.D. (Chicago, IL) are affiliated with ISBN-13: 978-0-07-147912-7
Northwestern University. ISBN-10/MHID: 0-07-147912-0
$179.00
2000 illustrations (many in full-color)
Rights: World
180 Summer 2009
T W E N T Y- T H I R D E D I T I O N
WILLIAMS OBSTETRICS
F. Gary Cunningham, M.D.; Kenneth J. Leveno, M.D.; Steven L. Bloom, M.D.; John C.
Hauth, M.D.; Dwight J. Rouse, M.D.; Catherine Y. Spong, M.D.
The premier reference in obstetrics for

more than a century is now in full-color
Williams Obstetrics is the most detailed, comprehensive,
and rigorously-referenced text on the subject. Written
by an author team from the world-renowned Parkland
Hospital, the hallmarks of this classic are its thorough-
ness, scientific basis, and practical applicability for the
obstetrician at the bedside.
• Market in the USA: Obstetricians/Gynecologists and
residents (42,000), Family Practitioners (100,000),
nurse practitioners (50,000), Physician Assistants
(40,000), nurse midwives (5000)
• The Twenty-Third Edition features a new full-color
design that includes greater use of icons and headings,
1100 illustrations, and greater emphasis on evidence-
based medicine.
• Author team is affiliated with Parkland Hospital in
Dallas—an institution that delivers more babies per
day with better outcomes than any other hospital in
AUGUST the world
McGraw-Hill Medical • Obstetrics F. Gary Cunningham, M.D. (Dallas, TX) Professor and
Hardcover • 8½ × 11 • 1450 pp Distinguished Chair of Obstetrics and Gynecology, University
ISBN-13: 978-0-07-149701-5 of Texas Southwestern Medical School and Parkland Hospital.
Kenneth J. Leveno, M.D. (Dallas, TX) Professor and Chair
ISBN-10/MHID: 0-07-149701-3
of Obstetrics and Gynecology, University of Texas
$165.00 Southwestern Medical School and Parkland Hospital.
Previous ISBNs: 2005 Steven L. Bloom, M.D. (Dallas, TX) Professor of Obstetrics
978-0-07-141315-2 • 0-07-141315-4 and Gynecology, University of Texas Southwestern Medical
School and Parkland Hospital.
John C. Hauth, M.D. (Birmingham, AL) Professor and Chair
of Obstetrics and Gynecology, University of Alabama.
Dwight J. Rouse, M.D. (Birmingham, AL) Professor and
Chair of Obstetrics, University of Alabama.
Catherine Y. Spong (Bethesda, MD) Branch Chief,
Pregnancy and Perinatology, National Institute of Child Health
and Development.
McGraw-Hill 181
T W E N T Y- T H I R D E D I T I O N
GANONG’S REVIEW
OF MEDICAL PHYSIOLOGY
Kim Barrett, Ph.D.; Heddwen Brooks, Ph.D.; Scott Boitano, Ph.D.; Susan Barman, Ph.D.
The leading text on Medical Physiology

updated in a new full-color presentation
Ganong’s Review of Medical Physiology has been
redesigned to include four-color, a larger trim size, and
expanded pedagogical features. The Twenty-Third
Edition delivers all the tools needed for students to
easily comprehend material and teachers to deliver
dynamic, clear, and engaging lectures.
Ganong’s Review of Medical Physiology has been
applauded for its comprehensiveness, reliability, and
conciseness while not sacrificing the breadth and depth
of the material covered. Outstanding pedagogy includes
chapter objectives, concept checks, chapter check-
points, and chapter summaries. Examples from clinical
medicine are integrated into the chapters to illustrate
important physiologic concepts.
• Market in the USA: Medical students (16,000 per
year), Osteopathic and Chiropractic students (5,000
per year), Nurse Practitioner students (5,500 per
year), Physician Assistant students (4,500 per year) AUGUST
• Readers can download study questions to their iPod McGraw-Hill Medical

Basic Science/Physiology
• Online Learning Center offers cases, illustrations, and
exam questions Paperback • 8½ × 11 • 950 pp
ISBN-13: 978-0-07-160567-0
• Includes 800 full-color illustrations
ISBN-10/MHID: 0-07-160567-3
Kim Barrett, Ph.D. (San Diego, CA) is Dean of Graduate $64.95
Students at the University of California, San Diego School of
Medicine. Heddwen Brooks, Ph.D. (Tucson, AZ) is affili-
978-0-07-144040-0 • 0-07-144040-2
ated with the University of Arizona College of Medicine.
Scott Boitano, Ph.D. (Tucson, AZ) is affiliated with the 800 full-color illustrations • Rights: World
University of Arizona. Susan Barman, Ph.D. (East Lansing,
MI) is affiliated with Michigan State University.

Eaton: Vander’s Renal Physiology, 6e
182 Summer 2009
THIRD EDITION
DERMATOPATHOLOGY
Raymond Barnhill, M.D.; A. Neil Crowson, M.D.;
Cynthia Magro, M.D.; Michael Piepkorn, M.D.
Unmatched in its clinical usefulness, Dermatopathology is the sin-
gle best resource available for addressing differential diagnosis at
the microscopic level. The Third Edition has been revised to
include a full-color art program with 1,000 illustrations, impor-
tant new chapters, and an image-packed CD-ROM.
• Market in the USA: Dermatologists (18,000), Dermatology resi-
dents (2,000), Pathologists (18,000)
AUGUST Raymond Barnhill, M.D. (Miami, FL) is a Clinical Professor of
McGraw-Hill Medical • Dermatology Pathology and Dermatology at the University of Miami Miller School of
Medicine. A, Neil Crowson, M.D. (Oklahoma City, OK) is affiliated
Hardcover • 8½ × 11 • 950 pp
with the University of Oklahoma Health Science Center.
ISBN-13: 978-0-07-148923-2
Cynthia Magro, M.D. (New York, NY) is affiliated with New York
ISBN-10/MHID: 0-07-148923-1 Presbyterian Hospital. Michael W. Piepkorn, M.D., Ph.D. (Bellevue,
$329.00 WA) is affiliated with the University of Washington.
978-0-07-139660-8 • 0-07-139660-8
1000 full-color illustrations
One CD-ROM • Rights: World
SECOND EDITION
COLOR ATLAS AND SYNOPSIS

OF PEDIATRIC DERMATOLOGY
Kay Kane, M.D.; Peter Lio, M.D.; Alexis Stratigos, M.D.;
Richard Allen Johnson, M.D.
Color Atlas and Synopsis of Pediatric Dermatology is the pediatric
counterpart to the worldwide bestseller Fitzpatrick’s Color Atlas
and Synopsis of Clinical Dermatology. The book offers clinicians all
the tools they need to quickly assess, diagnosis, and manage dis-
eases of the skin, hair, and nails for pediatric patients—including
600 full-color photographs.
• Market in the USA: Pediatricians (80,000), Pediatric residents
SEPTEMBER (8,000), Family Practitioners (100,000), Family Practice residents
(9,000), Dermatologists (18,00), Dermatology residents (2,000)
McGraw-Hill Medical • Dermatology
Paperback • 6 × 9 • 652 pp Kay Kane, M.D. (Boston, MA) is an instructor at Harvard Medical
ISBN-13: 978-0-07-148600-2 School. Peter Lio, M.D. (Chicago, IL) is Assistant Professor at
ISBN-10/MHID: 0-07-148600-3 Northwestern University Feinberg School of Medicine.
Alex Stratigos, M.D. (Athens, Greece) is Assistant Professor at
$79.95
Andreas Sygros Hospital. Richard Allen Johnson, M.D. (Boston, MA)
Previous ISBNs: 2002 is a Professor at Harvard Medical School.
978-0-07-148600-8 • 0-07-148600-3
McGraw-Hill 183
ELEVENTH EDITION
BASIC AND CLINICAL PHARMACOLOGY

Bertram G. Katzung, M.D., Ph.D.; Anthony Trevor, Ph.D.; Susan Masters, Ph.D.
The text that sets the standard in Medical

Pharmacology enhanced by full-color
Organized to reflect the syllabi in Pharmacology
courses, Basic and Clinical Pharmacology covers all the
essential concepts students need to know about the
science of pharmacology and its application to clinical
practice. It is acknowledged worldwide as the most
current, authoritative, and comprehensive book for
Medical Pharmacology and other health sciences and is
the most recognized text on the subject.
The Eleventh Edition has been massively redesigned to
include a new full-color presentation that includes 325
illustrations, boxed cases, global issues, more algo-
rithms, a larger trim size, improved pedagogy, and an
online learning center.
• Market in the USA: Medical students (17,500 per
year); 100 schools of pharmacy (9,000 students grad-
uate each year); Physician Assistant students (2,650
per year)
• New online learning center offers additional cases, SEPTEMBER
sample exam questions, and more McGraw-Hill Medical
• The text’s blending of basic and clinical science makes Basic Science/Pharmacology
it well suited for an integrated organ-based curricula, Paperback • 8½ × 11 • 1200 pp
as well as more traditional curricula ISBN-13: 978-0-07-160405-5
ISBN-10/MHID: 0-07-160405-7
Bertram G. Katzung, M.D., Ph.D.; Anthony J.Trevor,
Ph.D.; Susan Masters, Ph.D. (San Francisco, CA) are affili- $64.95
ated with University of California, San Francisco. Previous ISBNs: 2007
978-0-07-1451536 • 0-07-145153-6
Related McGraw-Hill Title: 325 full-color illustrations • Rights: World
Katzung: Katzung & Trevor’s Pharmacology: Examination

& Board Review, 8e
184 Summer 2009
TELEPHONE TRIAGE
Protocols for Adult Populations
Sheila Wheeler, R.N., M.S.
Telephone Triage provides the protocols and guidelines nurses
need for the safe, effective, and fast handling of 1,000+ health-
related problems by phone. The protocols are simple enough to
be quickly and easily understood by callers, yet comprehensive
enough to provide decision-making support for the nurse.
• Market: practicing nurses performing telephone triage (180,000
in USA)
• Sheila Wheeler is one of the world’s leading authorities on
telephone triage and will promote via her website
• Covers more problems than any competing resource
M AY • Includes CD-ROM with case studies and companion website
McGraw-Hill Medical • Nursing with updates
Spiral bound • 8½ × 11 • 600 pp
Sheila Wheeler, R.N., M.S. (San Anselmo, CA) has been a practicing
ISBN-13: 978-0-07-159800-2
nurse for more than three decades and is President of Tele-Triage
ISBN-10/MHID: 0-07-159800-6 Systems.
$59.95
One CD-ROM • 6 illustrations
Rights: World
NURSE TO NURSE:
TRAUMA CARE
Donna Nayduch, R.N., M.S.N., A.C.N.P.
Nurse to Nurse:Trauma Care is the only portable and comprehen-

sive quick-reference manual for the trauma nurse. Written by a
nurse with more than two decades of clinical and management
experience in trauma care, the book distills essential information
Includes into rapidly-accessible clinical directions through the use of algo-
Full-Text
Mobile rithms, tables, boxes, clinical pearls, and nursing alerts.
Download
• Market in the USA: nurse practitioners, clinical nurse special-
ists, emergency nurses, intensive care nurses, and allied health
personnel (total: one million)
• Coated flex-binding repels stains
JUNE • Includes full-text download for mobile devices
McGraw-Hill Medical • Nursing
Donna Nayduch, R.N., M.S.N., A.C.N.P. (Evans, CO) has more than
Flex-Binding • 4½ × 7¼ • 304 pp two decades experience as a trauma coordinator, regional director, and
ISBN-13: 978-0-07-159677-0 trauma acute care nurse practitioner. She has published numerous jour-
ISBN-10/MHID: 0-07-159677-1 nals and research papers on trauma care.
$29.95
McGraw-Hill 185
NURSE TO NURSE:
NURSING MANAGEMENT
Linda Knodel, M.S.N., M.H.A., C.N.A.B.C., C.P.Q.A., F.A.C.H.E.
Unlike other books on the subject, Nurse to Nurse: Nursing

Management goes beyond theory and academic discussion to
provide real-world solutions to the management problems nurse
managers face every day. Written by a Chief Nursing Officer Includes
with two decades of hands-on experience, this portable, and Full-Text
Mobile
user-friendly text includes real-life case studies and algorithms to Download
assist the decision-making process.
• Market in the USA: nurse leaders/managers in acute care set-
tings (240,000); practicing nurses in acute care environments
(2.5 million); nursing students (300,000)
• The author speaks at the national level on nursing topics such J U LY
as leadership and patient safety
McGraw-Hill Medical • Nursing
• Includes full-text download for mobile devices Flex-binding • 4½ × 7¼ • 315 pp
• Coated flex-binding repels stains ISBN-13: 978-0-07-160153-5
ISBN-10/MHID: 0-07-160153-8
Linda Knodel, M.S.N., M.H.A., C.N.A.B.C., C.P.Q.A., F.A.C.H.E.
(Bismarck, SD) has been Senior Vice President/CNO at St. Alexius $29.95
Medical Center since 1989. Rights: World
NURSING LABORATORY
& DIAGNOSTIC TESTS
DEMYSTIFIED
Jim Keogh, R.N.
Nursing Laboratory & Diagnostic Tests Demystified helps nursing

students prepare for the NCLEX exam and ace one of the most
difficult aspects of their required curriculum. The book is divided
into two sections: laboratory tests and non-laboratory tests. For
every test the author covers: what is being tested, why is it being
done, how the test is performed, nursing implications, and how
to interpret the results.
• Market: 125,000 annual NCLEX test-takers; healthcare
workers who need a foundation in medical testing
• Jim Keogh is the co-author of Microbiology Demystified J U LY
(978-0-07-144650-1) and Pharmacology Demystified McGraw-Hill Medical • Nursing
(978-0-07-146208-2) and many other Demystified titles Paperback • 7⅜ × 9¼ • 240 pp
ISBN-13: 978-0-07-162380-3
Jim Keogh, R.N. (Ridgefield, NJ) is a registered nurse and is on the
faculty of New York University and Saint Peter’s College. ISBN-10/MHID: 0-07-162380-9
$24.95
186 Summer 2009
2010 EDITION
NURSING SPECTRUM DRUG HANDBOOK

Patricia Dwyer Schull, M.S.N., R.N.
Includes
Full-Text
Mobile
Download Published in cooperation with the world’s
#1 nursing periodical
Nursing Spectrum Drug Handbook delivers what nurses
from around the world said they wanted most in such
a publication: ease of use and a strong emphasis on
patient safety. As convenient as it is thorough, the hand-
book enables nurses to carry essential drug
information around with them wherever they go.
This handy resource is divided into three sections: the
first addresses drugs A-Z, featuring 3,000 trade drugs
and 1,000 generic drugs, detailing each drug’s action,
indications, dosage, contraindications, and more; the
second section covers ophthalmic drugs, drug classes,
vitamins, minerals, and herbs; and the last section con-
sists of important appendices.
• Market: 12 million nurses worldwide
• Supported by a major marketing effort through
Nursing Spectrum NurseWeek, which reaches more
than one million registered nurses bi-weekly
• Includes full-text mobile download
• Companion website offers updates, patient
teaching information, and more
J U LY • Full-color inserts on patient safety and drug
McGraw-Hill Medical • Nursing identification
Paperback • 4½ × 7½ • 1,376 pp • New: warnings for hazardous and high-alert drugs
ISBN-13: 978-0-07-162278-3
Patricia Dwyer Schull, M.S.N., R.N. (New Hope, PA)
ISBN-10/MHID: 0-07-162278-0
has been in medical publishing for nearly two decades and
$39.95 is a registered nurse.
978-0-07-154877-9 • 0-07-148994-0
Rights: World
Barberio: Nurse’s Pocket Drug Guide 2009
978-0-07-154970-7 • 0-07-154970-6
McGraw-Hill 187
NURSE TO NURSE: Includes

Full-Text
Mobile
PAIN MANAGEMENT Download
Joyce Willens
Nurse to Nurse: Pain Management is a unique, clinically-focused

handbook written to give nurses the step-by-step guidance
they need to care for patients suffering from pain. Written
by one of the Board of Directors of the American Society
for Pain Management Nursing, the book is filled with features
that make clinical decisions at the bedside easier to understand
and implement.
• Market in the USA: 2.3 million practicing nurses
• Coated flex-binding repels stains
• Includes full-text download for mobile devices
J U LY
Joyce Willens, PhD., R.N., B.C. (Wayne, PA) is the editor of Pain
McGraw-Hill • Nursing
Management Nursing, the official journal of the American Society for
Pain Management Nursing. She is considered one of the world’s leading Flex-Binding • 4¼ × 7¼ • 300 pp
authorities on the nurse’s role in pain management. ISBN-13: 978-0-07-160008-8
ISBN-10/MHID: 0-07-160008-6
$29.95
NURSE’S POCKET
DRUG GUIDE 2010
Judith Barberio, Ph.D., R.N., A.N.P.C., G.N.P.C., S.N.C.
Leonard Gomella, M.D., F.A.C.S.
Specifically geared towards patient-care, this instant-access
pocket guide provides registered nurses with essential, up-to-
the-minute information on the selection and administration of
1,000 of the most commonly used medications.
• Market: 12 million nurses worldwide
• Revised annually to reflect approval of new drugs, changes in
usage of current drugs, and withdrawal of older ones
• Organized alphabetically by drug name
• New to this edition: 30 additional herbal supplements AUGUST
Judith Barberio, Ph.D., R.N., A.N.P.C., G.N.P.C., S.N.C. McGraw-Hill Medical • Nursing
(Newark, NJ) is a Clinical Assistant Professor at Rutgers University. Paperback • 3½ × 5 • 368 pp
Leonard G. Gomella, M.D., F.A.C.S. (Philadelphia, PA) is Chairman, ISBN-13: 978-0-07-162743-6
Department of Urologic Oncology, Kimmel Cancer Center, Thomas
ISBN-10/MHID: 0-07-162743-X
Jefferson University.
$12.95
978-0-07-154970-7 • 0-07-154970-6
188 Summer 2009
The best Nursing backlist

in publishing!
LARRABEE: NURSE TO NURSE: SCHULL: MCGRAW-HILL

EVIDENCE-BASED PRACTICE I.V. DRUG HANDBOOK
978-0-07-149372-7 • 0-07-149372-7 • $17.95 978-0-07-154863-2 • 0-07-154863-7 • $42.95
978-0-07-164014-5 [International Edition with PDA
CAMPBELL: NURSE TO NURSE: card]
PALLIATIVE CARE
978-0-07-149323-9 • 0-07-149323-9 • $17.95 HURST: NCLEX-RN REVIEW
978-0-07-148431-2 • 0-07-148431-0 • $29.95
SCEMONS: NURSE TO NURSE:
WOUND CARE HURST: NCLEX-PN REVIEW
978-0-07-149397-0 • 0-07-149397-2 • $17.95 978-0-07-148430-5 • 0-07-148430-2 • $29.95
STEELE: NURSE TO NURSE: HURST: PATHOPHYSIOLOGY REVIEW

DEMENTIA CARE 978-0-07-148986-7 • 0-07-148986-X • $29.95
978-0-07-148432-9 • 0-07-148432-9 • $29.95
AMACOM
190 Summer 2009
BRAIN SENSE
The Science of the Senses and How We Process the World
Around Us
Faith Hickman Brynie
ave you ever wondered why you remember color images and
H scenes so much better than those in black and white? Or do you
ponder why that first cup of morning coffee tastes better than anything
you’ll have all day? The answer lies in the way our brains interpret and
process the sights, smells, sounds, tastes, and touches that make up our
lives. Brain Sense explores the latest research on brain function and the
senses and offers fascinating new insights about what makes us tick. The
book melds interviews with renowned scientists with stories of
everyday experiences to illustrate how our brains process the world
around us. Divided into parts, one for each sense, Brain Sense reveals:
why what you eat and drink is not necessarily what you taste • how we
respond to pheromones • how the body reacts to touch • how music
J U LY 2009
changes how the brain works • the real truth about the sixth sense •
Amacom • Science how the brain’s electrical responses affect hearing Both enlightening and
Paperback • 6 1/8 × 9 1/4 • 288 pp engaging, this book will help us more fully understand the elusive
mysteries of the human brain.
ISBN-13: 978-0-8144-1324-1
$24.00
Faith Hickman Brynie is a science and health writer who has written four
previous books on the brain including 101 Questions Your Brain Has Asked
About Itself But Couldn’t Answer...Until Now, which won a Best of the Year
award from the American Association for the Advancement of Science. A
comprehensive guide to reducing any organization’s electronic waste.
GREENTECH
How to Plan and Implement Sustainable IT Solutions
Lawrence Webber and Michael Wallace
W ith today’s electronic systems consuming massive amounts of

energy, and improper disposal of old equipment threatening
to release dangerous toxicity into the atmosphere, any company
whose IT department isn’t actively working to shrink its carbon
footprint isn’t just hurting the environment...it is also probably
wasting money. Green Tech provides readers with practical, easily
implemented strategies for sustainable computing, showing them
how to: build a business case to influence their organization's green
strategy • reduce costs and improve equipment utilization while
maintaining current customer service levels • identify old equipment
at all levels, as well as suitable green replacements • virtualize servers
• find alternative methods for data center cooling • conduct an
J U LY 2009 energy audit and establish an energy baseline • determine the best
Amacom • Information Technology
options for recycling or donating old equipment.
Hardcover • 6 1/8 × 9 1/4 • 304 pp Filled with realistic, cost-efficient ideas, this book shows that going
green isn’t just the right thing to do, but also a good business
ISBN-13: 978-0-8144-1446-0
strategy.
$27.95
Lawrence Webber (Columbus, OH) is a Senior Project Manager at Insight

Corporation. Michael Wallace (Columbus, OH) is the Vice President of
Application Engineer at Result Data.
Amacom 191
CLEAN ENERGY NATION

Freeing America from the Tyranny of Fossil Fuels
Congressman Gerald McNerney, Ph.D., and Martin Cheek
A merica’s dependence on foreign oil has become one of the hottest

issues on the political agenda today. Politicians at all points of the
political spectrum are calling for ways to find new forms of clean energy.
As the only U.S. congressman in history with a career as a renewable
energy engineer, Jerry McNerney is an expert in the field of energy
independence. Now, in Clean Energy Nation, he and journalist Martin
Cheek explore what the human race must do to survive the next 100
years—we must soon make significant progress in developing energy
from solar, wind, water, biofuel, geothermal, and hydrogen•based power
sources to reduce our dependence on fossil fuels.
Explaining why the United States must take major action to move from
the Fossil Fuel Age to the Clean Energy Age, the authors reveal which
fuels and energy sources we should be using to protect our
environment, and the environmental, economic, and political benefits we APRIL 2009
will reap from that switch. Inspiring and timely, Clean Energy Nation
offers an insightful look into what needs to be done to preserve the Amacom • Science/Current Events
autonomy of our country and the well-being of our planet. Hardcover • 6 1⁄8 × 9 1⁄4 • 320 pp
Vonda Wright, M.D. (Pleasanton, CA) was elected to California’s 11th ISBN-13: 978-0-8144-1372-2
Congressional District in November of 2006. He is a member of the House
$27.95
Select Committee on Global Warming and Energy Independence and the House
Committee on Science and Technology. Martin Cheek (Morgan Hill, CA) has
been a journalist for more than two decades specializing in articles on the latest
developments in science and the high-tech industry.
CLINTONOMICS
How Bill Clinton Reengineered the Reagan Revolution
Jack Godwin, Ph.D.
or years, a pervasive belief has reigned in American politics—that
F two of our most recent presidents had drastically opposing views
of our economy and our world. Historians and economists alike have
explored, extolled and criticized Ronald Reagan’s presidency,
particularly the theory of “Reaganomics,” which affirmed that big
government was the cause, not the solution, to our problems. In
public, President Bill Clinton positioned his approach as the antidote to
Reaganomics. But in reality, his governing philosophy was the logical
corollary to the Reagan Revolution.
Clintonomics explores how Clinton’s presidency marked the return of
fiscal discipline and the end of big government. Political scientist Jack
Godwin reveals how Clinton succeeded where Reagan failed and how
Clinton’s ability to demystify, but not simplify, the world around us
made him one of the most successful politicians of all time. He shows MARCH 2009
how Clinton succeeded by repairing the flaws in Reaganomics and then Amacom • Political Science/Economics
presenting a governing philosophy appropriate for the 21st century and
Hardcover • 6 1⁄8 × 9 1⁄4 • 304 pp
equal to the powerful forces of globalization. Controversial and
insightful, this book will redefine how we see the legacies of these two ISBN-13: 978-0-8144-1398-2
leaders—and the forces that helped define their influence on the $27.95
world.
Jack Godwin (Sacramento, CA) is a political scientist and currently serves as
Chief International Officer at California State University.
192 Summer 2009
NAVIGATING THE MORTGAGE

MINEFIELD
Your Complete Guide to Avoiding Costly Problems and
Finding the Right Loan in Today's Market
Richard Giannamore with Barbara Bordow Osach
T he mortgage market is in a state of crisis, and the recent

takeovers of Freddie Mac and Fannie Mae have made it even
more daunting. Now, more than ever, borrowers need to take
responsibility for their financing choices. As an expert in the
mortgage industry, Richard Giannamore has helped thousands of
people avoid the traps that can cost them a fortune. Now, in
Navigating the Mortgage Minefield he shows anyone considering
the purchase or refinancing of a home how to take control of the
loan process, not fall victim to it.
APRIL 2009
Complete with a detailed worksheet allowing readers to determine
Amacom • Real Estate how much house they can really afford, rather than how much they
Softcover • 6 × 9 • 240 pp can qualify for, this book will help homebuyers and homeowners
ISBN-13: 978-0-8144-1369-2 make smart choices and avoid disaster.
$17.95
Richard Giannamore (Boston, MA) is president and CEO of Mortgage
Services, Inc. and has more than 25 years of experience in the business.
Barbara Bordow Osach (Boston, MA) is a consultant to Mortgage
Services, Inc.
RICHES AMONG THE RUINS

Adventures in the Dark Corners of the Global Economy
Robert P. Smith with Peter Zheutlin
oday, Robert P. Smith is a legend in the world of finance. Part
T adventurer and part economic warrior, this Indiana Jones of the
financial world was an advance man for the forces of globalization,
having spent more than thirty years traveling through five continents,
buying and selling high-risk securities in the world’s most
downtrodden economies. So tenuous was his operation and so
covert the transactions, that an overnight fluctuation in a country’s
currency rate could mean the difference between a spectacular
profit or a devastating loss. Today, the trade in emerging market debt
is worth more than five billion dollars a day, but it was virtually
nonexistent when Smith, a one-time collections lawyer, pioneered
the business in the late 1970s. Riches Among the Ruins is the
extraordinary story of Robert Smith’s search to make money doing
MARCH 2009 the riskiest kind of business. At once adrenaline-fueled and utterly
compelling, this is the gripping story of one man’s quest for fortune
Amacom • Business/Finance where others fear to tread.
Hardcover • 6 1⁄8 × 9 1⁄4 • 256 pp
ISBN-13: 978-0-8144-1060-8 Robert P Smith (New York, NY) is the founder and managing director of
$24.95 Turan Corporation, which specializes in trading emerging market sovereign
debt and evaluating creditor claims against foreign governments. Peter
Zheutlin (Boston, MA) is is a journalist and the author of Around the
World on Two Wheels and co-author of Life in the Balance.
Amacom 193
ALL CUSTOMERS ARE

IRRATIONAL
Understanding What They Think, What They Feel, and
What Keeps Them Coming Back
William J. Cusick
ombining recent research findings with real-world examples from

C his consulting practice on customer experience, William J. Cusick
examines how the subconscious part of the brain drives the decisions
and behavior of every customer on a daily basis and introduces the
concept of "the irrational customer." All Customers Are Irrational
shows why businesses must change their approach to attracting and
retaining customers, and proposes ways they can alter their strategies
on everything from customer research, product design and website
development to call center management, employee recruitment, and
retail store layouts, by focusing on what customers are actually doing J U LY 2009
instead of what they’re saying. Honest, direct and insightful, All Amacom • Business/Marketing
Customers Are Irrational will help businesses tap into the impulses
Hardcover • 6 1⁄8 × 9 1⁄4 • 240 pp
and motivations that both attract and retain consumers for the long
haul. ISBN-13: 978-0-8144-1421-7
William J. Cusick (Oak Park, IL) is CEO and Founder of Vox, Inc., a successful $24.95
customer experience consulting firm in Chicago. He has worked with many
Fortune 500 companies, including Allstate Insurance, Zurich North America,
CNA, and AIG.
A CLASS WITH DRUCKER

The Lost Lessons of the World's Greatest Management
Teacher
William A. Cohen, Ph.D.
H ailed as “a warm and useful read,” A Class with Drucker brings to

life invaluable advice from the world’s greatest thinker and writer on
management. From 1975 to 1979, author William Cohen studied under
the great Peter Drucker and became the first graduate of his doctoral
program. What Drucker taught him literally changed his life. In a matter of
a few years, he was recommissioned in the Air Force and rose to the
rank of major general. Eventually, he became a full professor, management
consultant, multibook author, and university president—all while
maintaining a nearly lifelong friendship with the master. In A Class with
Drucker, Cohen shares many of Drucker’s teachings that never made it
into his countless books and articles, ideas that were offered to his
students in classroom or informal settings. Cohen expands on Drucker’s MARCH 2009
lessons with personal anecdotes about his teacher’s personality, lack of
Amacom • Business/Management
pretension, and interactions with students and others. He also shows how
Drucker’s ideas can be applied to the real•world challenges managers face
today. Enlightening and intriguing, this book will enable anyone to gain ISBN-13: 978-0-8144-1418-7
from the timeless wisdom of the inspiring man himself. $17.95
William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and
strategy formulation and deployment.
194 Summer 2009
CHAOTICS
The Business of Managing and Marketing in the Age of
Turbulence
Philip Kotler and John A. Caslione
e have entered into an entirely new era, an age of increasingly

W frequent and intense periods of turbulence in the global economy.
Unlike past recessions, today’s crises have precipitated a need for businesses
to develop a new mindset, one that takes into account intermittent periods
of disturbance, allowing them to thrive while under the constant threat of
chaos. Chaotics presents a revolutionary set of guidelines designed to help
businesses:
detect sources of turbulence • prepare scenarios • predict resulting
vulnerabilities and opportunities • develop responses to ensure long-term
resilience and success • avoid risk while advancing the interests of the
company • build flexibility into the balance sheet • price strategically • adjust
M AY 2009 products to meet new customer values • and more.
Amacom • Business Complete with metrics and measurements, Chaotics outlines a powerful
new system for managing waves of uncertainty affecting customers,
Hardcover • 6 1⁄8 × 9 1⁄4 • 224 pp
employees, and other stakeholders. In this climate of increased turbulence,
ISBN-13: 978-0-8144-1521-4 no organization can survive with less.
$25.00 Philip Kotler (Evanston, IL) is one of the world’s foremost experts on the
strategic practice of marketing, voted the first Leader in Marketing Thought by
the American Marketing Association. John A Casoline (Lake Forest, IL) is a
highly sought after expert who has executed global business development
strategies in 87 countries on six continents.
NICE TEAMS FINISH LAST

The Secret to Unleashing Your Team's Maximum Potential
Brian Cole Miller
D on’t rock the boat. Don’t make waves. Don’t offend anyone.
There’s a palpable feeling that clouds many team meetings and
keeps them from being productive: over-politeness. And while the
conflict that naturally exists in most organizations hasn’t gone away,
it manifests itself in passive-aggression, mediocrity, and a molasses-
like inability to get anything done. Nice Teams Finish Last provides
the antidote to this all-too-common tendency, giving managers,
team leaders and members, and facilitators the practical support
they need to battle “the nice trap” and start getting results! The
book helps readers encourage skills such as constructive criticism,
honest commu•nication, and the kind of conflict that drives
innovation and quality without hurting feelings or creating enemies.
AUGUST 2009 From giving clear, sharp feedback, to effectively challenging others,
Amacom • Management
this book provides the eye-opening tools teams need to achieve
very nice results!
ISBN-13: 978-0-8144-1393-7
Brian Cole Miller (Dublin, OH) is the principal of Working Solutions,
$17.95
Inc., a management training and consulting firm whose clients include
WellPoint, Ohio State University, and Nationwide Insurance.
Amacom 195
THE TIME TRAP

The Classic Book on Time Management
Alec Mackenzie and Pat Nickerson
ne of the all-time bestselling books on time management, The

O Time Trap has shown countless readers how to squeeze the
optimal efficiency—and satisfaction—out of their work day. Based on
decades of research with businesspeople around the world, The Time
Trap shows readers how to: avoid so-called “time savers” that don’t
really work • set realistic goals and make commitments they can keep
• juggle multiple demands • estimate time needed on new tasks •
pinpoint and combat the most tenacious time•wasters • protect their
priorities • upgrade personal productivity for professional success
Filled with smart tactics, revealing interviews, and handy time
management tools, the fourth edition has been extensively revised to
include technology•based solutions to the challenges and opportunities JUNE 2009
we all face in the virtual world. For those who feel swamped by work Amacom • Business/Self-Help
and overwhelmed by information, this is the proven guide they need to
get everything under control.
ISBN-13: 978-0-8144-1338-8
$18.95
Alec Mackenzie was an internationally known speaker, consultant, and
expert on time management. Pat Nickerson (San Diego, CA), founder and
president of EBI, Inc.
PRIMAL MANAGEMENT
Unraveling the Secrets of Human Nature to Drive High
Performance
Paul Herr
P rimal Management is the first book to bring together the five

impulses at the core of human motivation (innovation,
competency, attaining goals, cooperation, and self-protection). It
reveals that to drive employees, the workplace has to satisfy these
appetites, and offers practical tips on how to do it and metrics for
measuring success. Respected consultant Paul Herr explodes the
myth that emotions have no place on the job and explores how
this belief actually harms employee performance. Using examples of
companies that have benefited from the principles of primal
management, he shows how businesses can measure their
emotional health, address areas where they don’t engage
employees, and increase productivity by boosting the emotional APRIL 2009
paycheck. Based on groundbreaking scientific research, this book Amacom • Management
will change the way we inspire our people and show how fulfilled
Hardcover • 6 1⁄8 × 9 1⁄4 • 288 pp
employees lead to incredibly profitable businesses.
ISBN-13: 978-0-8144-1396-8
$25.00
Paul Herr (Greenville, SC) is a consultant who provides employee
engagement services. He invented The Horsepower Metric™ an innovative
tool for measuring the power of a company’s motivational engine.
196 Summer 2009
AMAZON TOP SELLER SECRETS

Insider Tips From Amazon’s Most Successful Sellers
Brad Schepp and Debra Schepp
here is a new phenomenon hitting the world of the Internet

T marketplace. PowerSellers who have made a fortune on eBay
are moving their merchandise over to Amazon. After all, the
benefits of selling on Amazon are legion—sellers have found that
they can charge more for their merchandise, avoid upfront fees,
and deal with less demanding customers. The opportunities for
selling are endless—Amazon now sells products in more than 40
categories and is the web’s number one retailer with more than 81
million customers. Now, in Amazon Top Seller Secrets, they show
readers why Amazon is the marketplace that will bring them more
cash and more customers. Sellers will discover everything they
MARCH 2009
need to: navigate the Amazon marketplace • set the right price for
Amacom • Small Business/Internet merchandise • drive more traffic to their product pages • achieve
Hardcover • 7 3⁄8 × 9 1⁄4 • 320 pp consistently high feedback ratings • become an Amazon Pro
ISBN-13: 978-0-8144-1034-9 Merchant • open more than one Amazon WebStore • source the
$24.95 best products • and more
Brad Schepp and Debra Schepp (Middletown, MD) are the authors of
14 books, including the popular eBay PowerSeller Secrets.
SECOND EDITION
WEB COPY THAT SELLS

The Revolutionary Formula for Creating Killer Copy That
Grabs Their Attention and Compels Them to Buy
Maria Veloso
hen it comes to copy, what works in the brick-and-mortar
W world does not necessarily grab Web consumers...and with new
developments like social networks, blogs, and YouTube, the strategies
that worked even a few years ago are unlikely to attract people’s
attention. Completely updated for the current online marketplace, Web
Copy That Sells gives readers proven methods for achieving
phenomenal success with their online sales and marketing efforts.
Readers will learn to: write irresistible Web copy, e-mails, and
marketing communications • quickly turn lackluster sites into
“perpetual money machines” • streamline key messages down to
APRIL 2009 intriguing “cyber bites” • use the psychological tactics that compel Web
Amacom • Marketing surfers to buy.
Softcover • 7 3⁄8 × 9 1⁄4 • 352 pp Featuring updated strategies for communicating and selling in the
ISBN-13: 978-0-8144-1304-3 continually evolving landscape of Web 2.0, the second edition unlocks
$21.95 the secret to turning today’s online prospects into paying customers!
Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University, a
sought-after speaker on Internet marketing strategies, and the former Director
of Creative Web Writing for Aesop Marketing Corporation.
Amacom 197
E-RICHES 2.0
Next Generation Marketing Strategies for Making Millions
Online
Scott Fox
hether you’re running an online business or looking to

W expand the web presence of your brick-and-mortar
company, you’ll need surefire marketing techniques if you want to
attract more customers and make the kind of money you deserve.
Following on the success of Internet Riches, top e-business
entrepreneur and coach Scott Fox shares the powerful but simple
marketing strategies that will propel your business to a whole new
level of success. Combining inspiring stories with step-by-step
instruction, e-Riches 2.0 reveals how to: build a fan base around
yourself, your product, and your business • build your email list •
use the latest e-marketing tools, including blogs, online video, email
newsletters, search engine marketing, podcasting, keyword ads,
auto-responders, affiliate programs, RSS feeds, Twitter, social M AY 2009
bookmarking, and social networks like Facebook, LinkedIn, and Amacom • Small Business/Internet
MySpace • energize your online copywriting skills • pitch a news
Hardcover • 6 1⁄8 × 9 1⁄4 • 320 pp
story…then be ready to convert visitors once it brings them to
your site. Packed with inspiring stories, insider secrets, and cutting- ISBN-13: 978-0-8144-1462-0
edge tools, this practical, money-making guide is your ticket to $25.00
online success.
Scott Fox (Dallas, TX) (Los Angeles, CA) is the top e-business success coach in
Hollywood, where his clients have included Bill O’Reilly and Larry King.
RICH
The Rise and Fall of American Wealth Culture
Larry Samuel
A s Americans, we have been taught to be obsessed with money

and the people who have it. We are curious about what they
buy, where they vacation, and what separates them from the rest
of us. Rich puts the American obsession with all things money into
much-needed perspective and context, exposing the origins of the
upper class. The book traces the history of the American rich from
1920 up to today, examining the who, what, when, where, and why
of the wealthy elite. With its hundreds of compelling, real-life
stories, Rich offers a fascinating window into this world few ever
see. Samuel delves into the secrets about the rich and famous:
Who were the Gateses, Bransons, and Trumps (and even Paris
Hiltons) of the past? How did the rich show off their status? What
did they splurge on and how did they scrimp when times got J U LY 2009
tough? Rich also explores the rise of the first mass affluent class in
Amacom • Business/Management
America and the virtual demise of old money as we knew it.
Enlightening and often surprising, Rich gives us a deeper Hardcover • 6 1/8 × 9 1/4 • 320 pp
understanding of our country’s wealthiest and most enigmatic class. ISBN-13: 978-0-8144-1362-3
$24.95
Larry Samuel (Miami Beach, FL) is the founder of Culture Planning,
LLC, a resource helping organizations market to the wealthy.
198 Summer 2009
THE MANAGEMENT 500

A High-Octane Formula for Business Success
Dan Coughlin
he world of auto racing is thrilling, energizing, and runs at break-
T neck speed. But it also requires incredible accuracy, shrewd
strategy, and impeccable performance to ensure a win. These same
qualities are essential for every manager who wants to build and
sustain a profitable business. The Management 500 provides practical
management lessons drawn from the history of professional auto
racing. With insights and stories from some of the most successful
people in Formula 1, IndyCar Series, and NASCAR over the past 60
years including Lee White, President of Toyota Racing Development
and Ed Laukes, head of Toyota Motorsports, consultant Dan Coughlin
shows busy managers how they can rev up their skills in areas like
leadership, teamwork, strategy, branding, problem-solving, change
management and innovation, and get their company running in high
JUNE 2009 gear. From Enzo Ferrari to Kyle Busch, and from the Indianapolis 500
Amacom • Business/Management to the Daytona 500, this inspiring book takes invaluable tips from the
fast, furious world of racing and shows how every business manager
Hardcover • 6 1⁄8 × 9 1⁄4 • 256 pp
can combine passion with precision to compete and win in today’s
ISBN-13: 978-0-8144-1423-1 competitive business world.
$22.00 Dan Coughlin (Fenton, MO) is a management consultant and keynote speaker,
whose clients include Toyota, McDonald’s, Abbott, Marriott, Coca-Cola,YPO,
Boeing, the St. Louis Cardinals, and more than 150 other organizations.
THE BOX FROM BRAUNAU

In Search of My Father's War
Jan Elvin
A s a small child, Jan Elvin thought very little about the tin box
with the simple inscription her father had brought home from
World War II. To her young eyes, it seemed ordinary enough,
featuring a rough etching of a man and woman with the words,
“Braunau 1944.” What she would later discover is that the box had
been a gift from an inmate at a German slave labor camp when her
father was just a young soldier. And what it contained would start
her on a long journey to uncover some of the fascinating and
horrifying history surrounding the Second World War—as well as a
search to understand the man forever haunted by its memories.
The Box from Braunau is both a memoir of a father-daughter
relationship damaged by the ghosts of war, and a chronicle of a
World War II veteran whose return to civilian life was permanently
M AY 2009 scarred by nightmares of combat and concentration camps. We
Amacom • Memoir/History explore the lives of Bill Elvin and his daughter through excerpts
from the diary he kept during the war and private letters, as well
Hardcover • 6 1⁄8 × 9 1⁄8 • 272 pp
as newspaper articles he wrote as a journalist on his return.
ISBN-13: 978-0-8144-1049-3
$24.95
Jan Elvin (Washington, DC) was founding editor and, for seventeen years,
chief writer of the NPP Journal, a quarterly publication of the National
Prison Project of the American Civil Liberties Union.
Amacom 199
SURVIVING THE CANCER

SYSTEM
An Empowering Guide to Taking Control of Your Care
Mark Fesen, MD, FACP
ccording to the National Cancer Institute, approximately 8.4

A million Americans alive today have suffered from or currently
suffer from cancer. Newly diagnosed patients and their loved ones are
in for a long battle—not only against the disease but against a
healthcare system that can be impersonal and frighteningly complicated
to navigate. How can patients ensure they get the care they so
desperately need? Informed patients are the best advocates for their
own health—and in Surviving the Cancer System, renowned oncologist
Mark Fesen arms readers with the in-depth information they need to
take control of their own care. With his candid advice, patients will
learn to: choose the right team of doctors and ask the right questions
• understand cancer as both a disease and a business • develop greater JUNE 2009
understanding of a cancer diagnosis and what the prognosis might be • Amacom • Health
evaluate treatment options • establish proper communication with
their oncologists • prepare mentally and physically to fight the illness • Softcover • 6 × 9 • 288 pp
get the most from their insurance coverage—and what to do if they ISBN-13: 978-0-8144-1356-2
have none At last, those coping with cancer can cut through the red $18.95
tape and take charge of their own treatment—and their own health.
Mark Fesen, MD, FACP (Hutchinson, KS) is an oncologist.
SOLACE
Finding Your Way Through Grief and Learning to Live
Again
Roberta Temes, Ph.D.
here is no more stressful and traumatic experience than the death

T of a loved one. It can take many months or even years to adjust to
life without that special person. But with the right guidance, readers
can learn to lessen the pain and get on with their lives. Solace provides
soothing comfort and hope for those who are suffering. Bereavement
expert Roberta Temes believes all of us experience and process grief in
our own way. Here she eases readers through the stages of grief, helps
them understand their emotions, and enables them to recognize when
they may need to seek help. Temes also helps them consider the pros
and cons of bereavement groups and counselors, and shows them how
to use visualization to ease the healing process. The book is filled with
comforting affirmations, quotations, and words of encouragement, as
well as anecdotes drawn from the author’s bereavement practice so JUNE 2009
readers may learn from others who have struggled with loss. Dealing
Amacom • Self-Help/Grief
with loss is never easy, but this book provides a calming companion to
help readers through their mourning and enable them to begin Paperback • 6 × 9 • 160 pp
enjoying life again. ISBN-13: 978-0-8144-1463-7
$14.95
Roberta Temes, Ph.D. (Westfield, NJ) is a noted psychologist who has taught
classes in death, dying and bereavement at schools such as Downstate Medical
School, CUNY, and University of Pennsylvania Continuing Education for Physi-
ians.
200 Summer 2009
THE BLACK-WHITE
ACHIEVEMENT GAP
Why Closing It Is the Greatest Civil Rights Issue of Our
Time
Rod Paige, Former Secretary of Education, and Elaine Witty
hen it comes to race in America, we must face one

W uncomfortable but undeniable fact. Almost 50 years after the
birth of the civil rights movement, inequality still reigns supreme in our
classrooms. At a time when African-American students trail their white
peers on academic tests and experience high dropout rates, low college
completion rates, and a tendency to shy away from majors in hard
sciences and mathematics, the Black-White achievement gap in our
schools has become the major barrier to racial equality and social
justice in America. In fact, it is arguably the greatest civil rights issue of
our time. In this thought-provoking book, he and Elaine Witty trace the
JUNE 2009 history of the achievement gap, discuss its relevance to racial equality
Amacom • Current Events/Education and social justice, examine popular explanations, and offer suggestions
for the type of committed leadership and community-involvement
Hardcover • 6 1⁄8 × 9 1⁄4 • 208 pp needed to close it. The Black-White Achievement Gap is an unflinching
ISBN-13: 978-0-8144-1519-1 and long overdue look at the very real problem of racial disparity in
$22.00 our schools and what we must do to solve it.
Rod Paige (Houston, TX) was the U.S. Secretary of Education from 2001-2005.
Elaine Witty (Columbia, SC) served 18 years as Dean of Education at Norfolk
State University and is a noted educator.
WORLD FAMOUS
How to Give Your Business a Kick-Ass Brand Identity
David Tyreman
T here are masses of people just waiting to do business with

you...once they are so inspired. World Famous reveals the
enormous possibilities awaiting you once you put your energy into
inspiring rather than selling, being authentic rather than trying to fit in,
and working to engage the marketplace rather than focusing solely on
your competitors. Whether you see your own or your business’s
persona as a hip, young gunslinger, or a cultivated purveyor of luxury,
this eye-opening, strategy-filled book shows you how to build your
own world famous brand by touching people’s hearts and minds…and
doing so in such a way that they feel compelled to do business with
you. You’ll find out how to: identify what motivates your target market
• define and communicate the unique personality of your business •
find uncommon ways to add value • truly engage the market • get
M AY 2009 people’s attention...and keep it Your business deserves to be world
Amacom • Marketing famous, and this inspiring book arms you with the tools to command
true loyalty and attract more business than ever before.
Softcover • 6 × 9 • 224 pp
ISBN-13: 978-0-8144-0934-3
David Tyreman (Honolulu, HI) built his own consultancy into a World
$17.95
Famous brand in the same way he’s taught thousands of others to do so. His
clients have included Nike, Polo Ralph Lauren, Disney, Banana Republic,
Nordstrom, and many others.
Amacom 201
HOW TO MAKE IT BIG AS A

CONSULTANT
William A. Cohen, Ph.D
etting started in consulting can be a tricky prospect. How much

G should you charge? What type of language should exist in the
contract? How can you find clients? Written by a veteran consultant
with hundreds of consulting engagements to his credit, How to Make it
Big as a Consultant is filled with detailed advice on every aspect of
starting up and maintaining a highly lucrative consulting career. The
book helps readers: get a handle on the legal, tax, and insurance issues
involved in setting up and running the business • understand what
clients really need • create the structure for an assignment (proposals,
pricing, contracts, scheduling) • market the business • solve clients’
JUNE 2009
problems using the Harvard Case Study Method.
Amacom • Business/Consulting
Completely updated and revised throughout, the fourth edition features
new chapters on developing strategies for clients, leading consulting Paperback • 6 × 9 • 352 pp
teams, and more. This trusted guidebook will help any aspiring reader ISBN-13: 978-0-8144-1032-5
become the kind of outstanding consultant that clients will turn to again $18.95
and again.
William A. Cohen, Ph.D (Pasadena, CA) is President of the Institute of Leader
Arts and an international speaker on management and leadership.
YOUNG GUNS
The Fearless Entrepreneur’s Guide to Chasing Your
Dreams and Breaking Out on Your Own
Robert Tuchman
s a recent college graduate, there is no better time to take risks—

A especially when it comes to making career choices. Too often,
young employees find themselves in unfulfilling jobs with little chance of
advancement. But with the right advice, they can strike out on their
own and chase their dreams. Author Robert Tuchman knows what it
takes to break free of a frustrating job and build a career on your own
terms. In Young Guns, he shows readers how to start out on a business
venture, how to gain a client base, how to keep those clients, and what
they need to sacrifice along the way in order to succeed. Young entre-
preneurs will learn how to: formulate their great idea • identify their
strengths • develop a realistic business plan • get out and meet the
right people • capitalize a venture • make a business stand out in a APRIL 2009
crowded marketplace • find and get along with a business partner Amacom • Business/Entrepreneurship
Filled with real-life examples of entrepreneurs under 35 who have made Hardcover • 6 1⁄8 × 9 1⁄4 • 224 pp
it to the top, this is the book that will show readers how to go for the
ISBN-13: 978-0-8144-1070-7
gold and lead a passionate, daring, and successful life
$21.95
Robert Tuchman (New York, NY) is the Founder of TSE Sports &
Entertainment, a company he started out of his one-bedroom apartment in
Manhattan at the age of 25.
202 Summer 2009
BEYOND SUCCESS
Redefining the Meaning of Prosperity
Jeffrey L. Gitterman
sk those who have achieved their ultimate dream—whether
A it's related to career, fortune, or fame—and they will most
likely tell you that something is still missing. As Jeffrey
Gitterman reveals, when it comes to success and happiness, we
often find more exhilaration in pursuing our goals than in
attaining them. So what does this mean for those of us who
strive for fulfillment? We can't just stop trying, can we? Is there
any way to truly feel fulfilled? Beyond Success presents simple
principles to help us: redirect our efforts toward what we want
to express in the world, rather than what we want to get or
how we want to feel • experience ongoing peace while still
working toward our material goals • map a plan for the future
which embraces a continually evolving life story • derive
personal satisfaction through our affect on others This book
M AY 2009
provides a down-to-earth process for finding peace and
Amacom • Business Self-Help contentment within the real world...all the while redefining the
Hardcover • 6 1⁄8 × 9 1⁄4 • 240 pp
meaning of success.
ISBN-13: 978-0-8144-1336-4
$22.00 Jeffrey L. Gitterman (Freehold NJ) is one of the few corporate leaders
able to successfully bring a spiritual message to the traditionally materialistic
business community. He is one of ING Financial’s top advisors, whose
GoBeyond seminars have been the highest-rated training program at the
company for several years.
THE OTHER KIND OF SMART

Simple Ways to Boost Your Emotional Intelligence for
Greater Personal Effectiveness and Success
Harvey Deutschendorf
e have known for years that the difference between those who
W become successful in life and those who struggle is their degree
of emotional intelligence (EI), or "people skills.” Now, The Other Kind
of Smart shows readers how they can increase their emotional
intelligence and overcome the barriers that are preventing them from
realizing their true potential. Emotional intelligence coach Harvey
Deutschendorf has shown thousands of people how to relate
emotional intelligence to everyday situations. Here, he uses the proven
techniques of storytelling, combined with quotes and exercises, to
show readers how to apply the principles of EI on the job. Filled with
real•life scenarios and solutions, the book offers tools that will bring
results in as little as five minutes a day and shows how to develop
M AY 2009 stress tolerance, cultivate empathy, increase flexibility with co-workers,
boost assertiveness, and resolve problems successfully. Complete with
Amacom • Business Self-Help
an EI quiz that will help readers measure their own level of emotional
Softcover • 6 × 9 • 224 pp intelligence, this invaluable guide will enable everyone to improve their
ISBN-13: 978-0-8144-1405-7 relationships and increase their effectiveness at work in a practical,
accessible way.
$17.95
Harvey Deutschendorf (Alberta, Canada) is an emotional intelligence coach
who has worked in the field of EI for more than 10 years, and a Certified
Administrator of the BarOn EQI, the first scientifically valid test for emotional
intelligence approved by the American Psychological Association.
Amacom 203
101 TOUGH CONVERSATIONS

TO HAVE WITH EMPLOYEES
A Manager’s Guide to Addressing Performance, Conduct,
and Discipline Challenges
Paul Falcone
nappropriate attire, lateness, sexually offensive behavior, not to men-

I tion productivity and communication issues... these are just a few of
the uncomfortable topics bosses must sometimes discuss with their
employees. 101 Tough Conversations to Have with Employees offers
realistic sample dialogues managers can use to facilitate clear, direct
inter•actions with their employees, helping them sidestep potential
awkwardness and meet issues head-on.
This practical, solution-oriented book walks readers through some of
the most common—as well as the most serious— employee problems
they are likely to encounter. Covering everything from substandard
performance reviews to personal hygiene to termination meetings, this APRIL 2009
handy guide helps managers treat their people with dignity, focusing not Management/Human Resources
just on what to say but also on how to say it. This helpful book provides
proven techniques managers can use to protect themselves and their
organizations...and get the very best from their people. ISBN-13: 978-0-8144-1348-7
Paul Falcone (Valencia, CA) is Vice President of Human Resources at Nick- $18.95
elodeon.
SECRETS OF THE MARKETING

MASTERS
What the Best Marketers Do—And Why It Works
Dick Martin
W All the old rules of marketing are up for grabs. Markets are
fragmenting and globalizing; consumers have greater control
over when and what media they use; and digital technologies have
changed how people shop, work, and relax. But a small number of
senior marketing leaders know how to engage consumers and keep
them coming back. This book reveals the secrets to their success.
Featuring exclusive interviews with top consumer and business-to-
business marketers at companies like P&G, Unilever, GE, Nortel and
American Express, Secrets of the Marketing Masters offers insight
and practical advice, from how to gain the confidence of your
colleagues on the senior team to how win your customers’ trust.
Marketers will discover how to: build a marketing culture • share
results that matter–good and bad • connect with customers on an
emotional level • find ways to amplify the customer voice within M AY 2009
their company • run marketing like a professional service •
Amacom • Marketing
cultivate positive word of mouth both on and offline • build
customer listening posts • develop forward sensing mechanisms to Hardcover • 6 1⁄8 × 9 1⁄4 • 288 pp
spot new trends. ISBN-13: 978-0-8144-0943-5
With this real-world, insider advice, readers can discover the
$24.00
techniques that will set them apart from the crowd and create
lasting customer loyalty.
Dick Martin (Summit, NJ) was formerly executive vice president of public
relations and brand management for AT&T.
204 Summer 2009
THE EBAY MARKETING BIBLE

Everything You Need to Know to Reach More Customers
and Maximize Your Profits
Cliff Ennico and Cindy L. Shebley
C ompetition for customers on eBay is fierce. There are now

approximately 1.3 million sellers who rely on eBay as a part-
time or full-time source of income. And while there is undoubtedly
still big money to be made, it is becoming increasingly difficult for
sellers to stand out from the crowd. Written by eBay University
instructors Cliff Ennico and Cindy Shebley, The eBay Marketing Bible
offers advice to sellers on identifying their customers, determining
what items will sell best, and using eBay’s many promotional tools
to reach those customers and convince them to buy. This book
helps readers: build a successful marketing plan • brand their eBay
business • develop strategies for individual auction listings and eBay
JUNE 2009 stores • combine online and offline strategies to build their
businesses • use e-mail marketing, search engine listings, blogs,
Small Business/Internet Marketing
podcasts, YouTube, and more.
Paperback • 7 3⁄8 × 9 1⁄4 • 320 pp
ISBN-13: 978-0-8144-1440-8 Cliff Ennico (Fairfield, CT) is a lawyer specializing in small business issues and
$22.00 is a Certified eBay Education Specialist. Cindy L. Shebley (Seattle, WA) is an
Certified eBay Education Specialist, an eBay PowerSeller and Certified Business
Consultant who is a leading expert on applying state-of-the-art marketing
techniques to eBay businesses.
101 ACTIVITIES FOR

DELIVERING KNOCK YOUR
SOCKS OFF SERVICE
Performance Research Associates, with Ann Thomas and Jill
Applegate
oday’s customers are demanding service that is faster, bet-
T ter, and more personalized than ever before. How can
organizations ensure that they are prepared to meet that chal-
lenge? The latest addition to the best-selling Knock Your Socks
Off Service® series, 101 Activities for Delivering Knock Your
Socks Off Service, provides readers with the practical tools and
cost-effective training required to help meet their customers’
needs. Taking the unique position of seeing things from the cus-
tomer’s perspective, this collection of fun and enlightening exer-
JUNE 2009 cises teaches customer service managers and employees
Amacom • Customer Service valuable ways to help their organizations provide world-class
Paperback • 7 3⁄8 × 9 1⁄4 • 384 pp
service, and helps them create an action plan for improvement.
These simple but effective activities take only minutes, but
ISBN-13: 978-0-8144-1444-6
deliver truly powerful, lasting results.
$34.95
Ann Thomas and Jill Applegate of Performance Research
Associates (Minneapolis, MN) carry on the legacy begun in 1972 by the
late service legend, Ron Zemke. The firm consults with corporations and
nonprofits of all sizes around the globe.
Amacom 205
FINANCING YOUR CONDO,

CO-OP, OR TOWNHOUSE
David Reed
inding a condo, co-op, or townhouse to call home is hard enough,
F but finding financing to buy this kind of property is even more
challenging. As a veteran mortgage banker and author of Mortgages
101, David Reed has helped thousands of buyers through this
complicated process. Financing Your Condo, Co-op, or Townhouse
offers readers invaluable advice, including information on developer
financing, specialty loans, government programs and refinance loans,
streamlining the approval process, appraisals, closing costs, and more.
Readers will discover: the differences among condos, co-ops, and
townhouses • how to find the right type of property for them • the
rules governing loans for condos, co•ops and townhouses • how to
evaluate which loan type is best and lock in the lowest rate • why the
percentage of owner-occupied units is important • what to consider
JUNE 2009
when buying new construction or conversion properties • the financial
considerations unique to each type of home Amacom • Real Estate
Whatever the property, whatever the question…this handy guide to Paperback • 6 × 9 • 240 pp
financing has the answers. ISBN-13: 978-0-8144-8062-5
David Reed (Austin, TX) is the author of several books. As a senior loan $18.95
officer, he has closed more than 2,000 mortgage loans. He is a columnist for
Realty Times and a contributing editor and columnist for Mortgage Originator
magazine.
SECOND EDITION
A SURVIVAL GUIDE FOR
BUYING A HOME
Everything You Need to Know to Plan for and Protect
Your Child’s Future
Sid Davis
ince the publication of the first edition of A Survival Guide for

S Buying a Home, much has changed in the real estate market. The
inventory of homes-for-sale is ballooning and prospective buyers will
need new techniques to narrow their choices effectively. At the same
time, it is becoming increasingly difficult for the average buyer to qualify
for a loan. This newly revised edition is tailored to help. It includes
updated information on credit requirements, loan qualifying ratios, lease
options, buying condos and co-ops, new mortgage and loan rules, buying
foreclosure and short sale properties, and much more. Readers will
learn the ins and outs of: hiring the right agent • determining financial JUNE 2009
limits • working with a mortgage lender • evaluating neighborhoods •
Amacom • Real Estate
getting the best deal • arranging appraisals and inspections • avoiding
common deal killers • and more. There is also a checklist of the 15 Paperback • 6 × 9 • 288 pp
costliest mistakes homebuyers make and how to avoid them. With this ISBN-13: 978-08144-1425-5
helpful guide in hand, readers will be ready to find the home of their
$17.95
dreams at a price they can afford.
Sid Davis (Farmington, UT), owner of Sid Davis & Associates, has over 25 years
of experience as a real estate broker.
206 Summer 2009
IT GETS EASIER!.. AND OTHER

LIES WE TELL NEW MOTHERS
A Fun, Practical Guide to Becoming a Mom
Claudine Wolk
here is no question that being a mother is challenging, but this fun,

T frank, and prescriptive guide tries to do the impossible and make
new motherhood easier. Featuring interviews with hundreds of moms
and candid stories from author Claudine Wolk’s own experiences as a
mother, It Gets Easier!...and Other Lies We Tell New Mothers mixes
humor, honesty, and insider strategies that will give new moms a “leg-
up.” This upbeat and entertaining book drives home the point that new
moms are not alone and that there are things they can do to make
motherhood a little more controllable and lot more enjoyable. It
addresses such issues as: “The Talk” you need to have with your hus-
band before you give birth • what you really need to know about labor
JUNE 2009 and delivery • the importance of a baby schedule (no matter what
anyone else says) • the 6 Baby Commandments that can foster good
Amacom • Parenting
eating and sleeping habits • 5 new mom mantras that will help keep
Paperback • 6 × 9 • 192 pp you sane • body image after giving birth • how to keep housework to a
ISBN-13: 978-0-8144-1502-3 minimum. Complete with resources for further exploration and a
$14.00
helpful glossary, this funny, irreverent book will help ease every new
mother’s frustration.
Claudine Wolk (Bucks County, PA) is a columnist, blogger, speaker, and
mother of three.
MADE HERE, BABY!

The Essential Guide to Finding the Best American-Made
Products for Your Kids
Bruce H. Wolk
ll parents want to make sure that the toys they buy for
A their children are fun, well-made and, above all, safe. Recent
recalls of millions of imported toys have caused parents
everywhere to be more concerned than ever about products
that are manufactured overseas—and the materials that go into
them. It is becoming clearer than ever that by buying more
American-produced merchandise for our children, we can
assure ourselves of its quality and safety. Made Here, Baby! is a
helpful and much-needed resource for parents who are
determined to take control over the kinds of products they
give their children. It is a practical, essential guide to more than
M AY 2009 400 American manufacturers of toys, games, puzzles, hobbies,
Amacom • Parenting sporting goods, apparel, furniture, baby gear, bedding, and other
items for children. Complete with personal anecdotes and
compelling facts about each company, this book will help
ISBN-13: 978-0-8144-1388-3 parents, grandparents, and relatives find quality, locally made
$17.95 toys and products that are perfect for kids of every age.
Bruce H. Wolk (Denver, CO) has developed more than 50 products for
the children’s, natural foods, and pet products industries.
Amacom 207
SECOND EDITION
PEOPLE STYLES AT
WORK…AND BEYOND
Making Bad Relationships Good and Good Relationships
Better
Robert Bolton and Dorothy Grover Bolton
hy is it so hard to work well with some people? People Styles at

W Work...and Beyond presents a comprehensive, practical, and
proven method readers can use to: recognize how they come across to
other coworkers • read others’ body language and behavior to identify
the best ways to work with them • make small adjustments that will
dramatically increase the quality and productivity of their interactions •
find common ground with different people while retaining their
individuality • relate less defensively and more effectively—no matter
how others act. The book reveals the strengths and weaknesses of four M AY 2009
different people styles, providing practical techniques that work both on Amacom • Career/Communication
the job and off. Now including all new material on personal
relationships, parenting, and more, this is the ultimate guide anyone can
use to enhance even the most difficult relationships. ISBN-13: 978-0-8144-1342-5
Robert Bolton and Dorothy Grover Bolton (Cazenovia, N.Y) are co- $19.95
founders of Ridge Associates, which specializes in people skills training,
leadership development, interpersonal communication, and performance
management. M A
SECOND EDITION
PROACTIVE SALES
MANAGEMENT
How to Lead, Motivate, and Stay Ahead of the Game
William "Skip" Miller
oday’s sales managers have to be quicker than ever, being more

T proactive about hiring the best performers and retaining them,
multi-tasking, and managing complex sales processes in order to close
more and more deals. This book provides readers with a proven
method for managing the sales process as well as the salespeople.
Packed with specific, field-tested techniques, ProActive Sales Manage-
ment shows sales managers how to: motivate a sales team • get their
sales team to prospect and qualify • create a proactive sales culture •
effectively coach and counsel up and down the sales organization •
reduce reports to one sheet of paper and 10 minutes a week • fore- J U LY 2009
cast with up to 90% accuracy • take A players to A+ levels. Amacom • Sales/Management
Packed with all new metrics and tactics for making the numbers in Hardcover • 6 1⁄8 × 9 1⁄4 • 224 pp
today’s sales environment, this is an important resource no sales
ISBN-13: 978-0-8144-1456-9
manager should be without.
$24.95
William “Skip” Miller (Los Gatos, CA) is president of M3 Learning, a sales
and management development company, and an instructor for numerous AMA
sales management training programs.
208 Summer 2009
BUYING STYLES
Simple Lessons in Selling the Way Your Customer Buys
Michael Wilkinson, with Richard Smith, Tierah Chorba, and Lynn
Sokler
ost sales professionals spend all their time and energy trying to
M perfect their own style of selling. Yet they fail to recognize that
buyers all have their own individual “buying styles”...and when sellers
learn how to adapt their own methods to best suit each buying style,
they can dramatically increase their success rate. Presented as a
“learning adventure,” Buying Styles begins with a fictional situation in
which a salesperson has just lost a major sale...and decides to find out
why. Readers are then brought along on an interactive lesson that
shows them how to: recognize the four key buying styles • understand
what to do (and not to do) when selling to customers exhibiting each
• quickly spot the tell-tale signs that they are using the wrong
approach • gain the confidence of prospects • improve their
J U LY 2009 relationships with existing clients • develop a strategy for approaching
Amacom • Sales new prospects • increase their chances of closing each and every sale
This quick and easy read, packed with tips, checklists, and on-the-go
Paperback • 5 5⁄8 × 8 3⁄4 • 160 pp
references, unveils powerful new insights for successfully selling to
ISBN-13: 978-0-8144-1527-6 anyone.
$19.95
Michael Wilkinson (Atlanta, GA) is the CEO of Leadership Strategies—The
Facilitation Company, a strategic consulting and training firm.
STRATEGIC CUSTOMER SERVICE

Managing the Customer Experience to Increase Positive
Word of Mouth, Build Loyalty, and Maximize Profits
John A. Goodman
he success of any organization depends on high-quality
T customer service. But for companies that strategically align
customer service with their overall corporate strategy, it can
transcend typical good business to become a profitable word-of-
mouth machine that will transform the bottom line. Drawing on
over thirty years of research for companies such as 3M, American
Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems,
Neiman Marcus, and Toyota, author Goodman uses formal research,
case studies, and patented practices to show readers how they can:
calculate the financial impact of good and bad customer service •
make the financial case for customer service improvements •
systematically identify the causes of problems • align customer
M AY 2009 service with their brand • harness customer service strategy into
their organization's culture and behavior.
Customer Service
Filled with proven strategies and eye•opening case studies, this book
Hardcover • 6 1⁄8 × 9 1⁄4 • 272 pp challenges many aspects of conventional wisdom—using hard
ISBN-13: 978-0-8144-1333-3 data—and reveals how any organization can earn more loyalty, win
$24.95 more customers...and improve their financial bottom line.
John A. Goodman (Arlington,VA) is Vice Chairman and co-founder of

TARP Worldwide, an organization Tom Peters has called “America’s premier
customer service research firm.”
Amacom 209
HOW TO TELL ANYONE

ANYTHING
Breakthrough Techniques for Handling Difficult
Conversations at Work
Richard S. Gallagher
N o one likes to be criticized. But when feedback is necessary—

whether it’s with a boss, someone we manage, or another co-
worker—it takes great communication skills to successfully get the
message across with feelings and relationships intact. Drawing from
the latest in psychology on how best to connect with others, How
to Tell Anyone Anything steers readers away from the common
mistake of focusing on what’s wrong, and shows them instead how
to provide clear, constructive, positive messages that create real
behavior and performance change. Complete with illuminating
examples and a unique step-by-step process, the book gives readers JUNE 2009
powerful insight into how we all react naturally to criticism—and Amacom • Management
how to transform interactions that might become verbal tugs-of-
Softcover • 6 × 9 • 112 pp
war into collaborative, problem-solving sessions.
ISBN-13: 978-0-8144-1474-3
Richard S. Gallagher (Ithaca, NY) is a popular corporate trainer and public $12.00
speaker who specializes in the mechanics of workplace culture and
communication.
THE BUSY MANAGER’S GUIDE

TO DELEGATION
Richard A. Luecke and Perry McIntosh
D elegation amounts to a lot more than just passing work off

onto subordinates. When handled correctly, it gives managers
a chance to strengthen their departments by developing the skills
and organizational competencies of their people. Filled with quick
tips, exercises, self-assessments, and practical worksheets, this book
presents an easy-to-master five-step process for effective
delegation. Readers will learn how to: determine which task to
delegate • identify the right person for the job • assign the task •
monitor progress and provide feedback • and evaluate performance
The book shows readers how to set the stage for excellent
results, what to do if things go wrong, and how to ensure that all
their people benefit from the experience. This is a quick,
comprehensive course on an essential—and sometimes AUGUST 2009
overlooked—management competency. Amacom • Management
Richard A. Luecke (Salem, MA) is a business writer and entrepreneur. ISBN-13: 978-0-8144-1474-3
Perry McIntosh (Salem, MA) has over fifteen years of management
$12.00
experience at mid and senior levels.
210 Summer 2009
THE TROUBLE WITH HR

An Insider’s Guide to Finding and Keeping the Best People
Johnny C. Taylor Jr. and Gary M. Stern
A 2006 study by IOMA found that companies with effective

talent management practices retain employees for longer time
periods and outperform industry averages by 22 percent. But most
HR departments are still using the same old cookie-cutter
approach to finding new hires. This book offers a revolutionary new
approach to attracting and hanging onto the best and brightest
talent, providing real-world strategies for: identifying and evaluating
prospective employees • deciding who will develop and progress
into the management ranks • fitting the person’s skills to the job •
developing a strategy to groom one’s staff and keep them happy •
and finding ways to reward them properly and keep them engaged
The book explores the latest thinking in employee relations,
AUGUST 2009
compensation and benefits, training, onboarding, and development
Management/Human Resource practices. This is a unique, powerful book no one concerned with
Hardcover • 6 1⁄8 × 9 1⁄4 • 304 pp finding and retaining the best people should be without.
ISBN-13: 978-0-8144-1344-9 Johnny C. Taylor Jr. (Charlotte, NC) was chairman of the Society for
Human Resource Management (SHRM), is a keynote speaker on HR issues,
$27.95
and serves as CEO of Rushmore Drive, a new IAC/InterActive Corp.
website. Gary M. Stern (New York, NY) co-authored Minority Rules and
has written for Investor’s Business Daily and The Wall Street Journal.
PREPARING FOR LEADERSHIP

What It Takes to Take the Lead
Donna J. Dennis, Ph.D., with Deborah Dennis Meola
hat makes a great leader? Confidence? Trust? Vision? The
W ability to inspire? The answer is complex yet understandable.
The good news is that most great leaders are made, not born, and
many of the characteristics associated with effective leadership can
be assessed, trained, and developed. Based on the best-selling
seminar by the American Management Association, this book gives
readers practical advice on how they can: get noticed by learning
how to look and talk like a leader • become expert teambuilders,
coaches, and communicators • gain and use power and influence
positively • guard against the pitfalls of intraorganizational politics •
identify and build strategic alliances • elicit support • motivate
J U LY 2009 others Containing practical tools including assessments, tips, and
Amacom • Leadership checklists, this book shows readers how to take their organizations
into the future, inspire those around them...and achieve beyond what
is expected.
ISBN-13: 978-0-8144-1452-1
$17.95
Donna J. Dennis, Ph.D. (Princeton, NJ) is a leadership development
professional whose clients have included Cisco Systems and British
Petroleum. Deborah Dennis Meola (Skillman, NJ) is a freelance writer.
Amacom 211
THE COACHING CONNECTION

A Manager's Guide to Developing Individual Potential in
the Context of the Organization
Paul J. Gorrell, Ph.D., and John Hoover, Ph.D.
oaching has traditionally focused entirely on the

C individual...sometimes even at the expense of improving
measurable business results for the company. Now, The Coaching
Connection shows managers how they can use contextual coaching to
simultaneously promote both individual and organizational growth. The
book helps readers align what individual contributors do best with
what organizations need most, ensuring everyone involved their
highest probability for success.
Readers will find a coaching methodology that takes into consideration
factors such as strategy, organizational structure, corporate culture,
and company-wide communication. The book includes a 360-degree
assessment covering the ten most essential skill sets of well-balanced
AUGUST 2009
and effective leaders, as well as systems for measuring and managing
talent. This is an essential guidebook for companies seeking to improve Management/Human Resources
their people...and their bottom line results. Hardcover • 6 1⁄8 × 9 1⁄4 • 272 pp
ISBN-13: 978-0-8144-1414-9
Paul J. Gorrell, Ph.D. (New York, NY) is the Managing Director of the Human $29.95
Capital Consulting practice at Partners in Human Resources International.
John Hoover, Ph.D. (New York, NY) is a former executive with The Walt
Disney Company and McGraw-Hill.
THE DIVERSITY TRAINING

ACTIVITY BOOK
50 Activities for Promoting Communication and
Understanding at Work
Jonamay Lambert and Selma Myers
ith our workforce becoming increasingly diverse, encouraging
W sensitivity and understanding in the workplace is a top priority
for businesses everywhere. The Diversity Training Activity Book
addresses such fundamental issues as change, communication, gender at
work, and conflict resolution. Tested with hundreds of participants to
ensure the appropriateness and effectiveness for a variety of diversity
training needs, the simple activities in this book will help employees at
all levels cope with cultural and gender differences and master new
skills for communicating more effectively. Here readers will learn how
to: share their beliefs about coworkers of different backgrounds •
manage a culturally diverse workforce • deal with issues of gender in J U LY 2009
the workplace • understand differences in dress, appearance, and social Amacom • Training
customs
Softcover • 8 1⁄2 × 11 • 320 pp
Filled with activities, role playing exercises, sample icebreakers, and case
studies, this book will help all employees create a more harmonious, ISBN-13: 978-0-8144-1536-8
open workplace no matter what their cultural background. $34.95
Jonamay Lambert (Chicago, IL) is Founder and President of Lambert &

Associates, Inc. Selma Myers (LaJolla, CA) is a trained mediator and co-
author of Conflict Resolution Across Cultures.
212 Summer 2009
THE POWER OF STRATEGIC

COMMITMENT
Achieving Extraordinary Results Through Total Alignment
and Engagement
Josh Leibner, Gershon Mader, Alan Weiss
ven the most well thought out initiatives will fail without true
E employee ownership, accountability, and engagement. Yet most
managers and executives don’t have a clear system for ensuring the
support they need from those around them. The Power of Strategic
Commitment helps readers improve their strategic processes by enlisting
the support of managers, employees, boards, suppliers, investors, and
others. The book outlines the key factors that determine commitment,
providing powerful ways to build buy-in that cost nothing. Readers will
discover how to: continuously measure buy-in • involve everyone in
creating their own piece of a larger organizational future • tailor
commitment strategies for individual employees • keep everyone on the
M AY 2009 road to achieving stated goals • create a commitment-inspiring rewards
Amacom • Management system • hire fully-engaged talent This book provides practical methods
for getting everyone behind the kind of important organizational actions
Hardcover • 6 1⁄8 × 9 1⁄4 • 288 pp
that drive results.
ISBN-13: 978-0-8144-1374-6
Josh Leibner (Bridgewater, NJ) and Gershon Mader (Toronto, Canada) are
$29.95 founding partners of Quantum Performance, Inc., a management consulting firm
with global clients. Alan Weiss (East Greenwich, RI) is a consultant, speaker,
and author whose consulting firm, Summit Consulting Group, Inc., has attracted
clients including Hewlett-Packard, Merck, and hundreds of other top
organizations.
COMMUNICATIONS SKILLS FOR

PROJECT MANAGERS
Michael Campbell, PMP
hat makes a great leader? Confidence? Trust? Vision? The

W ability to inspire? The answer is complex yet understandable.
The good news is that most great leaders are made, not born, and
many of the characteristics associated with effective leadership can
be assessed, trained, and developed. Based on the best-selling
seminar by the American Management Association, this book gives
readers practical advice on how they can: get noticed by learning
how to look and talk like a leader • become expert teambuilders,
coaches, and communicators • gain and use power and influence
positively • guard against the pitfalls of intraorganizational politics •
identify and build strategic alliances • elicit support • motivate
M AY 2009
others Containing practical tools including assessments, tips, and
Amacom • Project Management checklists, this book shows readers how to take their organizations
Hardcover • 6 1⁄8 × 9 1⁄4 • 288 pp into the future, inspire those around them...and achieve beyond what
ISBN-13: 978-0-8144-1053-0 is expected.
$24.95
Michael Campbell, PMP (Houston, TX) is an experienced project
manager and Managing Director for Energy Practice at MCA International.
Amacom 213
THE PROGRAM MANAGEMENT

OFFICE ADVANTAGE
A Powerful and Centralized Way for Organizations to
Manage Projects
Lia Tjahjana, Paul Dwyer, PMP, and Mohsin Habib, Ph.D.
lready a best practice for the majority of Fortune 500 companies,

A Program Management Office (PMO) is being embraced by large
and small organizations eager to efficiently manage all their projects.
This helpful guide introduces readers to the business reasons for
having a centralized project department and explains the PMO’s
functions and how to set up and run a PMO.
Readers will find detailed information on selecting projects, conducting
project health checks, providing program management training to the
organization, creating and implementing a standardized program
management process, and monitoring and controlling the overall status
of all current projects. The book includes key definitions as well as AUGUST 2009
sample forms readers can use in completing administrative tasks and
Project Management
producing reports. This book is an indispensable introduction to this
important and powerful trend in project management. Hardcover • 6 1⁄8 × 9 1⁄4 • 288 pp
Lia Tjahjana (Boston, MA) worked in the project management industry for 7 ISBN-13: 978-0-8144-1426-2
years. Paul Dwyer, PMP (Boston, MA) is Senior Development Manager for $34.95
Fidelity Investments. Mohsin Habib, Ph.D. (Ashland, MA) is Associate
Professor of Management at the University of Massachusetts, Boston, and also
teaches at the Harvard University Extension School.
THIRD EDITION
THE FACILITY MANAGEMENT

HANDBOOK
David G. Cotts, PE, CFM, Kathy O. Roper, CFM, LEED AP, and Richard
P. Payant, CFM, CPE
ased on best practices and proven research, The Facility Management
B Handbook has long been the go-to resource for professionals in the
field. Extensively updated for the realities of today’s workplace, the third
edition provides readers with the tools and guidance they need to wipe
out inefficiency and create a productive facility that integrates people,
place, and process. Covering a broad range of topics from space planning
and maintenance to benchmarking and outsourcing, readers will gain
practical insight into how they can: design, construct and maintain facilities
using sustainable practices • provide a safe, attractive work environment
that supports productivity • ensure that facility plans match organizational
needs • plan and control capital expenditures • address critical security and
JUNE 2009
emergency preparedness issues.
Amacom • Facility Management
Complete with case studies and indispensable information on sustainability
and post-9/11 security concerns, this is still the ultimate resource for Hardcover • 7 1⁄8 × 10 1⁄4 • 432 pp
facility managers.
ISBN-13: 978-0-8144-1380-7
David G. Cotts, PE, CFM (Alexandria, VA) is a former president of the
International Facility Management Association. Kathy O. Roper, CFM, LEED $79.95
AP (Atlanta, GA) is Associate Professor of Integrated Facility Management at
Georgia Institute of Technology, College of Architecture. Richard P. Payant,
CFM, CPE (Washington, DC) is Director of Facilities Management,
Georgetown University.
214 Summer 2009
THE SUPPLY-BASED ADVANTAGE

How to Link Suppliers to Your Organization’s Corporate
Strategy
Stephen C. Rogers
t’s not enough for companies to simply try to find ways to save
I money through suppliers. If suppliers aren’t fully integrated into their
corporate strategy, there’s no way for companies to ensure that they
will continue to save money...and that their supply decisions will fit with
changing organizational goals. Blending theory, best practices, and
relevant examples, The Supply-Based Advantage reveals how to design,
build, maintain, and "remodel" an organization’s supply base to support
its total business strategy and operations. Readers will learn how they
can: achieve greater profitability by using suppliers to capture value
beyond price • develop a supply management strategy that creates real,
renewable benefits • maintain flexibility in their supply chain to deal
with unique business situations • link supply execution into product
MARCH 2009
marketing and fulfillment purposes Filled with enlightening examples
Supply Chain Management from companies such as Mars, Procter & Gamble, Intel, and Wal-Mart,
Hardcover • 6 1⁄8 × 9 1⁄4 • 368 pp this book shows how any organization can transform its supply
function into a key driver of profit.
ISBN-13: 978-0-8144-0155-2
$39.95
Stephen C. Rogers (Cincinnati, OH) is a Senior Consultant with the
Cincinnati Consulting Consortium, concentrating on purchasing and
supplier management.
FUNDAMENTALS OF ENTERPRISE
RISK MANAGEMENT
How Top Companies Assess Risk, Manage Exposure, and
Seize Opportunity
John J. Hampton
sing examples from companies such as Home Depot, Airbus,
U Boeing, and Nokia, Fundamentals of Enterprise Risk Management
takes a fresh look at one of the hottest topics in business today.
Showing readers in charge of monitoring operational exposures in
corporations, nonprofit organizations, and government agencies how
they can best determine and balance opportunities against the
possibilities of loss, this book provides clear strategies to help readers:
recognize both internal and external exposures • understand important
concepts such as risk mapping and risk identification • recognize the
weaknesses of current ERM systems • align risk opportunities with their
organization’s business model • stay in line with Sarbanes-Oxley
AUGUST 2009 compliance. The book introduces innovative new concepts such as
Amacom • Business Strategy hierarchical risk structures, alignment of risks with the business model,
creation of a central risk function, and the role of an ERM knowledge
Hardcover • 6 1⁄8 × 9 1⁄4 • 320 pp
warehouse. Featuring enlightening case studies and practical exercises,
ISBN-13: 978-0-8144-1492-7 this essential book shows readers how they can implement ERM the
$79.95 right way at their organizations.
John J. Hampton (Litchfield, CT) is the KPMG Professor of Business and
Director of Graduate Business Programs at St. Peter’s College, and former
Executive Director of the Risk and Insurance Management Society (RIMS).
BERRETT-KOEHLER
216 Summer 2009
AGENDA FOR A NEW

ECONOMY
From Phantom Wealth to Real Wealth
Why Wall Street Can’t Be Fixed and How to Replace It
David C Korten
oday’s economic crisis is the worst since the Great Depression.

T However, as David Korten shows, the steps being taken to address
it—including pouring trillions of dollars into bailouts for the Wall
Street institutions that created the mess—do nothing to deal with the
reality of a failed economic system. It’s like treating cancer with Band-
Aids. And the financial collapse now in the public spotlight is only the
tip of the iceberg. The system’s social and environmental failures may
ultimately be even more destructive. Korten identifies the deeper
sources of the failure: Wall Street institutions that have perfected the
art of creating “wealth” without producing anything of real value—
FEBRUARY 2009 phantom wealth. Its major players engage in speculative trading, buy
Berrett-Koehler • Current Affairs into asset bubbles, create debt pyramids, and engage in predatory
lending practices. Their seeming success created an economic mirage
Softcover • 216 pp
that led us to believe the economy was expanding exponentially, even
ISBN-13: 978-1-60509-289-8 as our economic, social, and natural capital eroded and most people
$14.95 struggled ever harder to make ends meet.
David C Korten is president and founder of the People-Centered

Development Forum and serves as a board member of the Business Alliance
for Local Living Economies.
HELPING
How to Offer, Give, and Receive Help
Edgar H. Schein
H elping is a fundamental human activity, but it can also be a

frustrating one. All too often, to our bewilderment, our
sincere offers of help are resented, resisted, or refused—and we
often react the same way when people try to help us. Why is it so
difficult to provide or accept help? How can we make the whole
process easier? Many different words are used for helping: assisting,
aiding, advising, caregiving, coaching, consulting, counseling, guiding,
mentoring, supporting, teaching, and many more. In this seminal
book on the topic, corporate culture and organizational
development guru Ed Schein analyzes the social and psychological
dynamics common to all types of helping relationships, explains
why help is often not helpful, and shows what any would-be
FEBRUARY 2009 helpers must do to ensure that their assistance is both welcomed
and genuinely useful. Illustrated with examples from many types of
Berrett-Koehler • Business
relationships—husbands and wives, doctors and patients,
Hardcover • 192 pp
consultants and clients—Helping is a concise, definitive analysis of
ISBN-13: 978-1-57675-863-2 what it takes to establish successful, mutually satisfying helping
$22.95 relationships.
Edgar H. Schein is a Sloan Fellows Professor of Management Emeritus

and senior lecturer at the MIT Sloan School of Management.
Berrett-Koehler 217
E X PA N D E D S E C O N D E D I T I O N
TURNING TO ONE ANOTHER

Simple Conversations to Restore Hope to the Future
Margaret J. Wheatley
T urning to One Another is both a gentle plea and a clear guide

to help us rediscover the power of simple human conversation.
Not mediation, negotiation, problem solving, debate, or public
meetings. Simple, truthful conversation where we each have a chance
to speak, we each feel heard, and we each listen well. For millennia,
conversation has been the natural way humans have thought
together. Drawing on wisdom from Rilke and Neruda, the Koran and
the Tao Te Ching, the Shona people of Zimbabwe and the Aztecs of
Mexico, as well as her own graceful and insightful essays and poetry,
Margaret Wheatley inspires us to experience our collective
creativity. As she reminds us, all great changes begin when “some FEBRUARY 2009
friends and I started talking.” Berett-Koehler • Personal Development
Paperback • 192 pp
ISBN-13: 978-1-57675-764-2
Margaret J. Wheatley is cofounder and president emerita of the Berkana $17.95
Institute, a charitable global foundation that connects and supports pio-
neering, life-affirming leaders who work to create healthy and resilient
communities.
RIGHT RELATIONSHIP
Building a Whole Earth Economy
Peter G. Brown and Geoffrey Garver
Foreword by Thomas E. Lovejoy, Founder of the PBS series Nature
eter G. Brown and Geoffrey Garver use the core Quaker principle
P of “right relationship”—interacting in a way that is respectful to all
and that aids the common good—as the foundation for a new eco-
nomic model. Right Relationship poses five basic questions: What is an
economy for? How does it work? How big is too big? What’s fair? And
how can it best be governed? Brown and Garver expose the
antiquated, shortsighted, and downright dangerous assumptions that
underlie our current answers to these questions, as well as the short-
comings of any current reform efforts. They propose new answers that
combine an acute awareness of ecological limits with a fundamental
focus on fairness and a concern with the spiritual, as well as material,
well-being of the human race. Brown and Garver describe new forms FEBRUARY 2009
of global governance that will be needed to get and keep the economy
Berrett-Koehler • Current
in right relationship. Individual citizens can and must play a part in
Affairs/Economics
bringing this relationship with life and the world into being.
ISBN-13: 978-1-57675-762-8
Peter G. Brown is a professor at McGill University. Geoffrey Garver is
an environmental consultant and lecturer in law in Montreal. $16.95
218 Summer 2009
SECOND EDITION
FOUNDATIONS OF HUMAN
RESOURCE DEVELOPMENT
Richard A. Swanson and Elwood F. Holton III
his book provides an up-to-date overview of the state of the

T HRD profession as well as the terminology and processes
required for sound HRD practice and research. Swanson and
Holton’s work is supplemented with contributions from Professors
Alexandre Ardichvili, Theo Bastiaens, Thomas J. Chermack, Richard
W. Herling, K. Peter Kuchinke, Sharon S. Naquin, Wendy E. A.
Ruona, Richard J. Torraco, Greg G. Wang, and Karen E. Watkins.
This second edition has been completely revised, updated, and
expanded, with new chapters on component HRD theories, policy
and planning, technology, and globalization, as well as supplemental
FEBRUARY 2009 study questions, PowerPoint presentations, and figures available
online at www.textbookresources.net.
Business
ISBN-13: 978-1-57675-496-2 Richard A. Swanson is Distinguished Research Professor of Human
Resource Development in the College of Business and Technology at
$59.95
the University of Texas at Tyler and Professor Emeritus at the University
of Minnesota. Elwood F. Holton III is Professor of Human Resource
and Leadership Development at Louisiana State University.
THEORY U
Learning from the Future as It Emerges
C. Otto Scharmer
Foreword by Peter Senge
B ased on ten years of research and action learning and

interviews with over 150 practitioners and thought leaders,
Theory U develops and explores a new territory of scientific
research, institutional change, and transformational leadership
practice.
In exploring the complex dynamics of the blind spot, Scharmer
shares much from his own personal and professional life and draws
from a rich diversity of compelling stories and examples. And he
includes dozens of exercises and practices that allow leaders—and
entire organizations—to participate fully in creating and bringing
forth the future that is seeking to emerge through us.
JANUARY 2009
Berrett-Koehler • Business
Paperback • 560 pp C. Otto Scharmer is a senior lecturer at MIT and the founding chair of
ISBN-13: 978-1-57675-763-5 ELIAS (Emerging Leaders for Innovation Across Sectors), a program linking
$28.95 twenty leading global institutions from business, government, and civil
society.
Berrett-Koehler 219
CITIZEN WEALTH
Winning the Campaign to Save Working Families
Wade Rathke
merica’s safety net is torn and tattered. Income inequality continues
A to grow—the gap between rich and poor has expanded fivefold in
the last twenty-five years. For millions of working families, achieving basic
middle-class comforts has begun to seem as distant a dream as winning
the lottery. What is needed, and what veteran organizer and ACORN
founder Wade Rathke provides in this hard-hitting new book, is a com-
prehensive grassroots strategy to create what he calls citizen wealth: an
enduring foundation on which working people can build a future that
extends beyond paying next month’s rent. Rathke shares breakthrough
strategies that have enabled ACORN and other organizations help peo-
ple secure the basics of citizen wealth—a house and a decent income—
offering from-the-trenches advice on mounting successful living-wage
campaigns, battling unscrupulous and predatory lending practices, and
developing new forms of worker organizations to protect wages and J U LY 2009
benefits. Existing antipoverty programs can provide critical support for Berrett-Koehler • Current Affairs
citizen wealth-building efforts, but they’re woefully underutilized. Rathke
shows how to cut through government indifference and bureaucratic
obstacles to provide those in need with access to these vital resources. ISBN-13: 978-1-57675-862-5
$24.95
Wade Rathke is the founder of ACORN (Association of Community

Organizations for Reform Now)—a nationwide activist network engaged in
community organizing—and currently chief organizer of ACORN International.
S E C O N D E D I T I O N , R E V I S E D A N D E X PA N D E D
INTRINSIC MOTIVATION AT
WORK
What Really Drives Employee Engagement
Kenneth W. Thomas
n today’s organizations engagement is absolutely vital. With

I hierarchies flattened and globalization accelerating the pace of
change, workers are required to be a greater source of problem-
solving creativity than ever before. Keeping them motivated, using
them well, and retaining them has become an important source of
competitive advantage, even a requirement for survival. And
younger workers in particular are demanding more from their jobs
than just a paycheck—if they’re not engaged by what they do,
they’ll walk. In this new edition of his classic book, Kenneth
Thomas draws on the latest research findings to provide a solid
framework to help you understand and build employee APRIL 2009
engagement. The key is intrinsic motivation. The second edition has Business
been revised and updated throughout, with an expanded section on
how leaders can identify and manage their own intrinsic rewards Paperback • 168 pp
and new tools, tips, and practices for encouraging intrinsic ISBN-13: 978-1-57675-567-9
motivation in others. $24.95
Kenneth W.Thomas is Professor Emeritus of Business and Public Policy at the

Naval Postgraduate School.
220 Summer 2009
THE LIVING UNIVERSE

Where Are We? Who Are We? Where Are We Going?
Duane Elgin, Foreword by Deepak Chopra
I n The Living Universe, Duane Elgin brings together evidence from

cosmology, biology, physics, and even his participation in NASA-
sponsored psychic experiments to show that the universe is
permeated by a living field and that we are always in communion
with that field of aliveness whether we are conscious of it or not.
This is a world-view that, as Elgin explains, is shared by virtually
every spiritual tradition, and the implications of it are vast and
deep. In a living system, each part is integral to the whole, so each
of us is intimately connected to the entire universe. Elgin
eloquently demonstrates how our identity manifests itself on a
whole series of levels, from subatomic to galactic. We are, he
writes, “far more than biological beings—we are beings of cosmic
APRIL 2009
connection and participation.” To confront our ongoing planetary
Personal Growth/Spirituality crisis of dwindling resources and escalating conflict, we need to
Paperback • 192 pp move past an ideology of separation, competition, and exploitation.
ISBN-13: 978-1-57675-969-1 Duane Elgin asks us to see humanity sharing in the same field of
aliveness, to discover how to live sustainably and harmoniously
$15.95
within the living universe.
Duane Elgin is a visionary, author, speaker, and educator.
THE COMPASSIONATE LIFE

Walking the Path of Kindness
Marc Ian Barasch
W ith a keen balance of hope and skepticism, Marc Barasch

sets out on a journey to the heart of compassion,
discovering its power to change who we are and the society we
have become. He describes encounters with empathetic apes and
with Buddhist monks whose brain scans prove the power of
compassion practice, with a man who donated a kidney to a
stranger and another who forgave his daughter’s murderer, with
teenage Palestinian and Israeli girls trying to wage peace, even with
astronomers trying to send a missive to E.T. that we’re not only
clever but kind. With unfailing curiosity, Barasch poses vital
questions: What can we learn from exceptionally empathetic
people? Can we increase our compassion quotient with practice?
APRIL 2009 How do we open our hearts to those who do us harm? What if
the great driving force of our evolution were actually “survival of
Personal Growth/Spirituality
the kindest”? He comes up with challenging, ultimately inspiring
answers. Drawing on science and spirituality, history and popular
ISBN-13: 978-1-57675-756-7 culture, button-down business and a high sense of fun, he creates a
$16.95 smart, provocative argument that a simple shift in consciousness
changes “pretty much everything.”
Marc Ian Barasch is a writer, editor, and television producer.

Berrett-Koehler 221
WINNING THE GLOBAL TALENT

SHOWDOWN
How Businesses and Communities Can Partner to
Rebuild the Jobs Pipeline
Edward E. Gordon
n Winning the Global Talent Showdown, Ed Gordon surveys the

I sorry state of the world talent pipeline, with separate chapters on
the Americas, Asia, and Europe. Each region faces its own challenges,
yet the result is the same: a dramatic shortage of workers who can
function in what Gordon calls our “cyber-mental” age. But this is
fundamentally a book about solutions. Gordon argues that we need to
completely reinvent our talent-creation system—and some pioneering
efforts are already underway. He describes dozens of “gateways to the
future,” innovative partnerships in which local governments, schools,
businesses, labor unions, parents, training organizations, community APRIL 2009
activists, and others are collaborating to develop completely new Business
approaches to education. Based on personal experience, Gordon
outlines how concerned citizens can establish these partnerships in
their own communities. And he looks down the road to 2020, ISBN-13: 978-1-57675-616-4
explaining how we can build on the best of these new ideas so that $27.95
the jobs pipeline flows freely again.
Edward E. Gordon is president of Imperial Consulting Corporation.
LEADERS MAKE THE FUTURE

Ten New Leadership Skills for an Uncertain World
Bob Johansen
S ome leadership skills are enduring. But to be successful in the

future, leaders also need an emerging set of skills uniquely
suited to dealing with the challenges of the threshold decade we
are entering. Today’s businesses and organizations are operating in a
world characterized by volatility, uncertainty, complexity, and
ambiguity. Institute for the Future has been developing ten-year
forecasts for some of the world’s top organizations for forty
years—it is the only futures group to outlive its own forecasts. Bob
Johansen draws on IFTF’s latest forecast (included in this book) to
introduce skills that will help leaders see connections in the larger
systems of which they are a part, embrace shared assets and
opportunities, and cut through the chaos to make a better future.
We are facing times of unprecedented challenge. Combining M AY 2009
research-based forecasts, real-world examples, and his own astute
Business
analysis, Bob Johansen helps you identify and acquire the abilities
you need to thrive in this difficult world. Hardcover • 288 pp
ISBN-13: 978-1-60509-002-3
$26.95
Bob Johansen is an Institute for the Future Distinguished Fellow and board
member.
222 Summer 2009
R E V I S E D A N D E X PA N D E D E D I T I O N
CRUNCH
Why Am I So Squeezed? (And Other Unsolved Economic
Mysteries)
Jared Bernstein
H ow come nobody saw the meltdown coming, and how can we

avoid another one? How much can presidents really affect
economic outcomes? What is the right balance between
government and the market? What does “rich” mean, and why does
it matter? If I hire an immigrant, am I hurting a native-born worker?
Should I give that homeless guy a buck? What’s a “living wage”?
Why am I so squeezed? If you’d like some straight answers,
premier economist Jared Bernstein is here to help. In Crunch he
responds to dozens of questions he has fielded from working
J U LY 2009 Americans by email, on blogs, and at events where he speaks. In
Berrett-Koehler • Business/Economics this updated and expanded paperback edition he adds new
questions and takes special aim at dispelling the myths and
misunderstandings surrounding the economic collapse.
ISBN-13: 978-1-60509-013-9
$16.95
Jared Bernstein is Chief Economist and Economic Policy Director to
Vice President Joe Biden.
MAKING THE GOOD LIFE LAST

Four Keys to Sustainable Living
Michael A. Schuler
S o many of us are beset by anxiety, depression, loneliness, and

spiritual malaise, tense and unhappy despite our gadgets and
goodies. Michael Schuler, leader of the nation’s largest Unitarian
Universalist congregation, says it’s because, urged on by an
aggressively materialist culture, we too often opt for short-term
gratification and long-term denial. In this thoughtful and deeply
honest book, he helps us find a life path that leads to treasures of
perennial value: a beautiful and healthy earth home, enduring
relationships, strong communities, work that contributes to the
common good, and play that restores our bodies and lifts our
souls.
M AY 2009 Sustainability means more than mere survival—for individuals, just
as for natural and social systems, it’s the key to thriving rather than
Personal Development/Spirituality
burning out. For those seeking a more profoundly satisfying way of
life, Schuler’s heartfelt explorations offer a counter intuitive
ISBN-13: 978-1-57675-570-9 answer: the sustainable life is the good life.
$16.95
The Reverend Dr. Michael A. Schuler serves as the parish minister

of the First Unitarian Society of Madison. 2
Berrett-Koehler 223
EFFECTIVE APOLOGY
Mending Fences, Building Bridges, and Restoring Trust
John Kador
T here’s nothing easy about apology. The news is filled with examples
of leaders apologizing, needing to apologize, or failing miserably at
the attempt. And certainly we all have occasion to apologize
ourselves—maybe more often than we realize. But we don’t need more
apologies, says John Kador—we need better ones. Too many people just
go through the motions, missing out on the power of apology to
restore strained relationships, create possibilities for growth, and
generate better outcomes for all. Effective Apology challenges you to
think about the fundamental value and importance of apology as it
delivers detailed advice for making an apology that truly heals and
renews. Kador explores the Five Rs of apology: Recognize the wrong
and the person harmed, accept moral Responsibility for your actions,
express Remorse, provide meaningful Restitution, and offer assurance M AY 2009
that the offense will not be Repeated. Making apology work in the real
Business/Personal Development
world—when and how to apologize, in what medium, and how to make
it stick—is made clear through over seventy examples of good and bad Paperback • 264 pp
apologies drawn from the news, popular culture, and the experiences of ISBN-13: 978-1-57675-901-1
Kador, his clients, and his friends.
$19.95
John Kador has been a professional writer for over thirty years.
M
TRAUMA STEWARDSHIP
An Everyday Guide to Caring for Self While Caring for
Others
Laura van Dernoot Lipsky with Connie Burk
his book is for all those who notice that they are not the
T people they once were or who are being told that by their
families, friends, colleagues, or pets. Laura van Dernoot Lipsky takes
a deep and sympathetic look at the many ways the stress of dealing
with trauma manifests itself: feelings of helplessness and
hopelessness, diminished creativity, chronic exhaustion, cynicism,
and a dozen more. To keep from being overwhelmed, we need to
respond to suffering in a thoughtful, intentional way—not by
hardening our hearts or by internalizing others’ struggles as our
own but by developing a quality of compassionate presence. This is
trauma stewardship. To help achieve this, Lipsky offers a variety of
simple and profound practices, drawn from modern psychology and
a range of spiritual traditions, that enable us to look carefully at M AY 2009
our reactions and motivations and discover new sources of energy
and renewal. She includes interviews with successful trauma Personal Growth/Spirituality
stewards and even uses New Yorker cartoons to illustrate her Paperback • 264 pp
points.
ISBN-13: 978-1-57675-944-8
$19.95
Laura van Dernoot Lipsky is a trauma social worker, educator, and
consultant.
224 Summer 2009
CHANGE YOUR QUESTIONS,

CHANGE YOUR LIFE
10 Powerful Tools for Life and Work
Marilee G. Adams, PhD, Foreword by Marshall Goldsmith
T his is the key insight that the book’s hero, Ben Knight, learns
from his executive coach as the story of his transformative
journey unfolds, eventually leading to breakthroughs that save his
career as well as his marriage. His success rests on having become
a “question man” and an inquiring leader rather than a judgmental,
know-it-all answer man. In this extensively revised second edition,
Adams has made the story even more illuminating and helpful,
adding three new chapters as well as three powerful new tools.
M AY 2009 Change Your Questions, Change Your Life is practical yet simple,
giving readers an entertaining, step-by-step guide to a technique
Berrett-Koehler • Personal Growth
that will transform their personal and professional lives. Great
Paperback • 240 pp results really do begin with great questions—Marilee Adams shows
ISBN-13: 978-1-57675-600-3 you how to ask them!
$17.95
Marilee G. Adams, PhD is president and Chief Question Officer of the
Inquiry Institute, a consultancy and educational center for leadership and
individual, team, and organizational excellence.
LIFT
Becoming a Positive Force in Any Situation
Ryan W. Quinn and Robert E. Quinn
S olidly based in social science literature—with a special focus on

recent advances in the study of positive psychology and
strengths-based leadership, as well as Robert Quinn’s
groundbreaking work on organizational effectiveness—Lift identifies
four mindsets that will enable us to become a consistently positive
influence in every aspect of our lives: being purpose centered,
internally directed, other focused, and externally open. Separate
chapters explore each of these components in depth, analyzing the
psychological and social factors that keep people from applying
them and what we can do to overcome those obstacles. Although
exercises and tools are included throughout to help you
understand and apply the authors’ lift framework—as well as
JUNE 2009
compelling stories of personal and professional applications of
Business/Personal Development lift—this is not a book about tactics. Instead, the Quinns challenge
Hardcover • 288 pp you to ask, “What can I do to be a positive influence, rather than
ISBN-13: 978-1-57675-444-3 simply try to wield influence in a positive way?”
$29.95
Ryan W. Quinn is assistant professor of business administration at the
University of Virginia’s Darden School of Business. Robert E. Quinn
holds the Margaret Elliott Tracy Collegiate Professorship at the University of
Michigan’s Ross School of Business.
Berrett-Koehler 225
THE INTROVERTED LEADER

Building on Your Quiet Strength
Jennifer B. Kahnweiler, PhD
I n our outgoing, type A business culture, introverts can feel excluded,

overlooked, or misunderstood, their reticence mistaken for reluctance,
arrogance, or even lack of intelligence. But Jennifer Kahnweiler shows
that not only can introversion be managed, it can even be a source of
strength. Ask Bill Gates and Warren Buffett, two of the leaders she cites
as shy introspectives who have eveloped ways to thrive in a challenging
environment. It is estimated that as many as 40 percent of executives
are introverted to at least some extent. Based on conversations with
over 100 of these men and women, Kahnweiler lays out a progressive
four-step strategy for succeeding in an extroverted world. After a
revealing Introverted Leader Quiz to help you deepen your
understanding of where focused improvement will produce maximum
results, Kahnweiler shows exactly how to apply the four Ps approach in JUNE 2009
six areas that are particularly difficult for introverts, such as public Business/Personal Development
speaking, heading up projects, participating in meetings, and more. Paperback • 144 pp
ISBN-13: 978-1-57675-577-5
Jennifer B. Kahnweiler, PhD is president of AboutYou Inc., a firm that $19.95
delivers high-impact speaking, training, and consulting programs.
MAKE THEIR DAY!

Employee Recognition That Works
Cindy Ventrice
ompanies spend billions on recognition programs—by one estimate,

C $27 billion on noncash incentives in a single year—and yet last year
65 percent of employees reported they felt unrecognized. How is it that
we are spending so much and achieving so little? Cindy Ventrice says it’s
because few organizations understand what makes an employee feel truly
recognized. Awards, perks, and privileges don’t really motivate—people
don’t knock themselves out for a plaque or a parking place. Effective
recognition is integrated into the daily routine of the workplace, and the
key elements are intangibles: praise, thanks, opportunity for growth, and
respect. Ventrice explains what managers must do to make these kinds of
rewards specific, relevant, and truly personal—all vital aspects of effective
recognition. She discusses the importance of peer recognition and even
self-recognition too, but in survey after survey, employees report that the M AY 2009
recognition they most value comes from their managers and supervisors. In Business
this revised second edition, Ventrice offers new examples of successful
recognition programs from around the world and addresses providing
effective recognition in an increasingly virtual work environment. ISBN-13: 978-1-57675-601-0
$24.95
Cindy Ventrice is president of Potential Unlimited Seminars, a consulting

company that helps improve performance by improving work relationships.
226 Summer 2009
THE HAMSTER REVOLUTION

FOR MEETINGS
How to Meet Less and Get More Done
Mike Song, Vicki Halsey, and Tim Burress
Foreword by Ken Blanchard
A re meetings taking over your life? You’re not alone. Meet Iris, a
sales director so overwhelmed by meetings that she feels like
a hamster on a wheel—in fact, she’s turned into one. Just in time,
she meets a coach—a leading meeting efficiency expert—with a
simple system that helps her regain her sanity and humanity. The
coach’s secret is a laser-like focus on the five biggest meeting pain
points. The coach demonstrates that these five challenges are
damaging Iris’s career and costing the world over a trillion dollars
each year. He provides practical new solutions that rapidly
J U LY 2009 transform Iris from victim to victor. The Hamster Revolution for
Berrett-Koehler • Business Meetings focuses on a small number of high-impact best practices
that really work. Included is a landmark case study that shows how
3,000 Capital One associates reclaimed ten days per year while
ISBN-13: 978-1-60509-007-8
improving meeting effectiveness by over 35 percent.
$19.95
Mike Song is CEO of Cohesive Knowledge Solutions, Inc. (CKS).

CAREER PRESS
228 Summer 2009
HIGHLY EFFECTIVE
NETWORKING
Meet the Right People and Get a Great Job
Orville Pierson, Director of Program Design, Lee Hecht
Harrison
irtually all job hunting experts agree that networking is the best
V way to find a great job. But most people don’t have connections to
the decision makers who do the hiring. And “networking” books,
which are mostly written by and for salespeople, suggest aggressive
tactics, often confusing these with real networking. They focus on
building a powerful network over the course of a lifetime. But when
you need a new job, you don’t have time to build a huge, powerful
network. You’ve got to use the network you already have. Orville
Pierson, a top expert in job hunting, tells you how to succeed by
effectively using your current circle of contacts. He cuts through the
MARCH 2009 myths and misunderstandings to show you how millions of job hunters
have networked their way to great new jobs. Networking in job
Career Press • Career
hunting is different than other networking. You don’t have to hobnob
Softcover • 224 pp with the rich and famous. There’s no need for aggressive sales tactics.
ISBN-13: 978-1-60163-050-6 You just need to understand how real networking fits into your job
$15.99
search, and then be systematic about doing it.
Orville Pierson is senior vice president and corporate director of
program design and service delivery for Lee Hecht Harrison, a leading
career services company with 240 offices worldwide.
NAIL YOUR LAW JOB

INTERVIEW
The Essential Guide to Firm, Clerkship, Government, In-
House, and Lateral Interviews
Natalie Prescott and Oleg Cross
L aw students, laterals, government lawyers, and even senior in-

house attorneys often make costly mistakes during interviews.
Nail Your Law Job Interview provides tips, examples, and
substantive advice on different kinds of job interviews. It is the only
comprehensive interview book for lawyers. Through real-life
examples and tips from hundreds of prominent legal professionals,
this book reveals successful interview strategies, insider
perspectives, and bold moves.
MARCH 2009
Nail Your Law Job Interview is a must-have for every candidate
Career Press • Career/Law who hopes to obtain a legal position in today’s legal market!
ISBN-13: 978-1-60163-053-7
Natalie Prescott joined Latham & Watkins LLP in San Diego, California,
$17.99
following a federal clerkship. Oleg Cross is an attorney with Cooley
Godward Kronish LLP in San Diego, California.
Career Press 229
CARVE YOUR OWN ROAD

Do What You Love & Live the Life You Envision
Jennifer Remling & Joe Remling
T here is an epidemic facing our world today. People everywhere,

even those who are successful by most standards, are utterly
disconnected from what they really want out of life. We’ve
abandoned our true passions and dreams in exchange for a daily
grind that offers no fulfillment. Some estimates say that fully 80
percent of people don’t enjoy their work and wish they could
exert more control over their lives.
Carve Your Own Road offers a powerful process for reconnecting
to your dreams and expanding your opportunities. You will receive
firsthand insight from people who have successfully made the leap
to careers that invigorate and inspire. Carve Your Own Road also
offers stories of dozens of inspiring entrepreneurs and individuals
who have done something intimidating to most of us—quit their SEPTEMBER
jobs to pursue a whole new path, one filled with uncertainty and Career Press • Career
fear...and passion and excitement. Paperback • 208 pp
ISBN-13: 978-1-60163-052-0
Jennifer Remling, founder of CarveYourOwnRoad.com. Joe Remling, $14.99
has been working in architecture and design for more than 13 years.
REVISED EDITION
THEY DON’T TEACH
CORPORATE IN COLLEGE
A Twenty-Something’s Guide to the Business World
Alexandra Levit, Foreword by Julie Jansen, author of I Don’t Know
What I Want, But I Know It’s Not This
T hey Don’t Teach Corporate in College has resonated with tens

of thousands of readers and is currently used as a text in
orporations and universities across the country. This new and
updated edition reflects the unique needs and challenges of current
20-somethings, who want to get ahead, but lack the know-how and
finesse to make it happen. It incorporates fresh tips for effectively
managing your online presence, practicing the art of
“intrapreneurship,” and planning your next move inside or outside
Corporate America. APRIL 2009
Chock-full of personal anecdotes and written from the perspective Career Press • Career
of a wise older sister who doesn’t want you to learn the hard way, Paperback • 256 pp
They Don’t Teach Corporate in College includes no-nonsense ISBN-13: 978-1-60163-058-2
advice.
$15.99
Alexandra Levit is the author of four books and a writer for several career
and lifestyle Websites.
230 Summer 2009
12 STEPS TO A NEW CAREER

What to Do When You Want to Make a Change Now!
Carl J. Wellenstein
hanging jobs in your 30’s or at an executive or manager level

C requires you to think more strategically about your career. As
your coach, author Carl Wellenstein guides you through the
process of making job and career changes in a step-by-step fashion
that is specific to your level and situation. You will learn what you
need to do, when you need to do it, and why (from multiple per-
spectives—yours, recruiters, and employers). Real-life examples
illustrate how.
Carl Wellenstein, started his career as a CPA and partner with Arthur Young &
APRIL 2009 Co (now Ernst & Young) and now coaches executives who need to expedite job
changes or find satisfying new careers.
Career Press • Career
ISBN-13: 978-1-60163-062-9
$16.99
CREATING PASSION-DRIVEN
TEAMS
How to Stop Micromanaging and Motivate People to Top
Performance
Dan Bobinski, Foreword by Gary Harpst, author of Six
Disciplines Execution Revolution
C an passion be taught? Can it be fostered? The answer is yes.

But perhaps more accurately, a team leader must create the
right conditions for passion to emerge. Those conditions must be
nurtured, not unlike a gardener creating the right conditions for his
plants to flourish. Make your job easier. Get the inside scoop on
the secrets of success that motivate teams to top performance. In
the matrix of workplace roles and responsibilities, managers are
pivotal to corporate success. Yet a manager is often the unsung
hero who must adapt to demands from all sides—and do so with
JUNE 2009
little or no training, and without mentorship for the role. Learn
Career Press • Business/Motivation from Dan Bobinski, who draws from 20 years of consulting
Paperback • 224 pp experience, extensive studies of best practices, and the latest in
ISBN-13: 978-1-60163-075-9 neuroscience research. You’ll learn the principles and methods top
managers use to develop passionate, engaged employees who are
$15.99
dedicated to success.
Dan Bobinski is the president and CEO of Leadership Development, Inc.

and director at the Center for Workplace Excellence.
Career Press 231
WEB CONTENT RX
A Quick and Handy Guide for Writers, Webmasters,
eBayers, and Business People
Wayne English
W eb Content Rx is a hands-on primer that shows anyone—

even technical novices—how to write high-quality,
keyword-laden, search engine optimized Web content. Based on the
latest research on how people read the Web, it also includes
numerous tips, tricks, and techniques on writing a blog, training, and
creating an audio or video podcast.
This must-have reference is for anyone working on the Web.
Webmasters can avoid losing projects for lack of content. Business
people can now create effective, readily understood Web content
about their services or products. eBay sellers can create powerful
online advertisements and photograph your products to maximize JUNE 2009
their appeal. Technical writers, and those who write for industry,
Career Press • Business/Reference
will appreciate the extensive safety-related material.
ISBN-13: 978-1-60163-068-1
Wayne English, founder of WebContentRx.com, writes Web content, media
releases, and articles; does Website analysis; develops complete Websites; $17.99
manages e-mail marketing campaigns; and markets Websites.
THE WILD IDEA CLUB

A Collaborative System to Solve Workplace Problems,
Improve Efficiency, and Boost Your Bottom Line
Lee Silber, Andrew Chapman, and Linda Krall
I magine a workplace where employees don’t complain about

problems but instead work together in idea-generating clubs to
present positive solutions. The Wild Idea Club will help you get
there there, by providing managers with an easy, step-by-step
approach that harnesses the collective genius of their people to
drive innovation, improve efficiency, and increase morale. In tough
times like these—with managers facing increasing pressure to get
more done with fewer people and less money—encouraging
employees to work together to tackle tough issues on their own is
not a luxury, but a survival tool. When people start seeing
possibilities instead of problems—and can present their solutions
to decision-makers who care—something amazing happens: They JUNE 2009
find themselves actually working together toward a common goal
Career Press • Business
that benefits everyone and their organization.
ISBN-13: 978-1-60163-057-5
Lee Silber is the award-winning author of 13 books and owns a successful-
$14.99
corporate training company. Andrew Chapman has been in publishing for
more than 20 years and has taught thousands of people throughout five
countries Linda Krall is a strategic illustrator for award-winning package
design, branding, and innovation companies.
232 Summer 2009
THE ESSENTIAL NONPROFIT

FUNDRAISING HANDBOOK
Getting the Money You Need From Government
Agencies, Businesses, Foundations, and Individuals
Michael A. Sand and Linda Lysakowski
ow many times has a well-meaning board member suggested

H that you do a golf tournament (gala dinner dance, art auction,
walkathon) because the Girl Scouts (local hospital, Rotarians, PBA)
scored big with theirs—only no one has any experience with such
an event? The Essential Nonprofit Fundraising Handbook, you’ll
learn exactly what to do, step by step, to pull off a successful event
of any kind or size, or to raise badly needed funds in a wide variety
of other ways.
J U LY 2009 This book is for individuals who are dedicated to helping their com-
Career Press • Business munities but who need useful recommendations on how to raise
Paperback • 224 pp money.
ISBN-13: 978-1-60163-072-8
$14.99 Michael A. Sand, Esq. heads Sand Associates, a consulting firm that pro-
vides comprehensive services to nonprofit organizations across the
country. Linda Lysakowski is the founder and president of Capital
Venture, one of the country’s most successful consulting and training
fundraising firms.
THINK LIKE A MARKETER

What It Really Takes to Stand Out From the Crowd, the
Clutter, and the Competition
Lauron Sonnier
o you find marketing to be confusing, difficult, or

D overwhelming? Are you not sure where to begin? Do you
have a plan, but don’t know how to make it happen? To act and
succeed like a marketer, you must first think like one. When you
do, marketing becomes routine, focused, and successful as you take
clear, confident steps to grow your business every day. Think Like a
Marketer takes the mystery out of marketing. It addresses head-on
the principles that must guide every action, decision, and
communication that affect your business. In addition, it gives you
practical, real-life guidance that you can apply immediately after
J U LY 2009 reading.
Career Press • Business/Marketing With Think Like a Marketer, you’ll be prepared to put marketing
Paperback • 224 pp into action and turn yourself and your business into a marketing
ISBN-13: 978-1-60163-073-5 machine!
$15.99
Lauron Sonnier is president of Sonnier Marketing & Communications, Inc.
(Houston, Texas). E
Career Press 233
CELEBRATING FAILURE
The Power of Taking Risks, Making Mistakes, and Thinking
Big
Ralph Heath
elebrating Failure is the definitive how-to manual for leaders

C seeking to embrace the power of failure as a learning tool to
improve their organizations and achieve ever-greater goals. The
business world (and, lately, the political arena) is convinced that the
number one topic is change. Heath posits that it might well be
failure, because if you do it right, failure can become a launching
pad for change. Heath contends that “positive failures” are not only
necessary steps on the path to success, but encourage greater
freedom to take risks in pursuit of one’s life goals.
Heath’s insightful stories lay out his own failures and reveal his
J U LY 2009
human side as a son, father, athlete, and business leader.
Career Press • Business/Motivation
Ralph Heath is president of Ovation Marketing, an ad agency he founded
ISBN-13: 978-1-60163-064-3
in 1978 in La Crosse, Wisconsin.
$14.99
Y IN THE WORKPLACE
Managing the “Me First” Generation
Nicole A. Lipkin, PsyD, MBA and April J. Perrymore, PsyD
Flip-flops, iPods, MySpace, “Dude,” Instant Messaging.

Whatever happened to dress shoes, sir/ma’am, in-person meetings,
and traditional work etiquette?
workplace revolution is underway, one that is stimulating new
A methods of thinking, behaving, communicating, and doing
business as Generation Y continues to infiltrate the workplace and
influence corporate culture. This revolution is lead by
approximately 60 million Gen Yers, the largest bloc to hit the
workforce since the 72 million baby boomers. Company owners
and managers are worried, because this generation has created its
own unique culture...and demands. Y in the Workplace illustrates
how the values, attitudes, and expectations of Generation Y have
had an impact on corporate environments, intergenerational
functioning, and management strategies. Whether you are a small J U LY 2009
business owner, manager, HR professional, or teacher working with Career Press • Business
Generation Y, this book is a must-read to gain insight into why this
generation is the way it is, how to help them become the best they
can be, and how to integrate them into your company and work ISBN-13: 978-1-60163-071-1
with them. $15.99
Nicole A. Lipkin, PsyD, MBA, is the owner of Equilibria Psychological and
Consultation Services, LLC, a group psychology practice. April J. Perrymore,
PsyD, owns an independent psychological practice.
234 Summer 2009
CAN I HAVE YOUR ATTENTION?

How to Think Fast, Find Your Focus, and Sharpen Your
Concentration
Joseph Cardillo
C an I Have Your Attention? is not your traditional self-help

book that offers 12 simple steps to enhance brainpower. Nor
is it a book on Eastern Wisdom, spirituality, or conventional
meditation. It is an eye-popping adventure that combines ancient,
high-speed attention-building processes with cutting-edge attention
research in psychology, neurology, and biology. Through Joseph
Cardillo’s engaging personal account of the world of human
attention—which synthesizes the stories of more than two dozen
experts—you will uncover surprising secrets about the workings of
your own mind.
AUGUST 2009 This fresh look at ancient attention skills and new science will
transform your thinking about what human attention is as well as
Career Press • Self-Help
offer a guide to incorporating its insights into your daily life. Can I
Paperback • 224 pp Have Your Attention? even presents a redefinition of attention
ISBN-13: 978-1-60163-063-6 deficit and reveals a variety of natural, non-medical tools that can
$14.99 significantly amp up anyone’s attention!
Joseph Cardillo is a top-selling author in the fields of health, mind-body-

spirit, and martial arts.
HARVARD BUSINESS PRESS

236 Summer 2009
THE LORDS OF STRATEGY

The Secret Intellectual History of the New Corporate
World
Walter Kiechel
I magine, if you can, the world of business without corporate

strategy. Remarkably, fifty years ago that's the way it was.
Businesses made plans, certainly, but without understanding the
underlying dynamics of competition, costs, and customers. It was
like trying to design a large-scale engineering project without
knowing the laws of physics.
But in the 1960s, four mavericks and their posses created
instigated a profound shift in thinking that turbocharged business as
never before, with implications far beyond what even they
imagined. In The Lords of Strategy, renowned business journalist
M AY 2009 and editor Walter Kiechel tells, for the first time, the story of the
four men who invented corporate strategy as we know it and set
Harvard Business • Nonfiction
in motion the modern, multibillion-dollar consulting industry.
Hardcover • 320 pp Providing a window into how to think about strategy today, Kiechel
ISBN-13: 978-1-59139-782-3 tells their story with novelistic flair.
$26.95 Walter Kiechel III has been the editorial director of Harvard Business
[Not for sale in China, Philippines, British Publishing and the managing editor at Fortune magazine.
Commonweath, except Malaysia]
FREE MARKET MADNESS

Why Human Nature is at Odds with Economics–and Why
It Matters
Peter A Ubel
e decide to roll over and hit the snooze button instead of

W going to the gym. We take out home loans we can't
possibly afford. And did you know that people named Paul are
more likely to move to St. Paul than other cities? All too often, our
subconscious causes us to act against our own self-interest. But
our free-market economy is based on the assumption that we
always do act in our own self-interest. In this provocative book,
physician Peter Ubel uses his understanding of psychology and
behavior to show that in some cases government must regulate
markets for our own health and well-being. And by understanding
JANUARY 2009 and controlling the factors that go into our decisions, big and small,
Harvard Business • Nonfiction we can all begin to stop the damage we do to our bodies, our
finances, and our economy as a whole.
ISBN-13: 978-1-4221-2609-7 Ubel's vivid stories bring his message home for anyone interested
$26.95
in improving the way our society works.
Peter Ubel is a physician and behavioral scientist at the University of
Michigan, where he directs the Center for Behavioral and Decision
Sciences in Medicine.
Harvard Business 237
GAMES AT WORK
How Games and Virtual Worlds Are Changing the Way
People Work and Businesses Compete
Byron Reeves and J Leighton Read
an the workplace be more productive by including avatars,

C three-dimensional environments, and participant-driven
outcomes? This grounded and thought-provoking book by Byron
Reeves and Leighton Read proves that it is not only possible, it is
inevitable. Implementing components of multiplayer computer
games in the workplace will address a host of age-old problems.
Games can not only stem boredom and decrease turnover, but also
enhance collaboration and encourage creative leadership. Of
course, the strong psychological power of games can have both
positive and negative consequences for the workplace. That's why
it's important to put them into practice correctly from the
beginning and Reeves and Read explain how by showing which
good design principles are a powerful antidote to the addictive and JUNE 2009
stress-inducing potential of games. Supported by specific case Harvard Business • General Management
studies and years of research, Games at Work will completely Hardcover • 256 pp
change the way you view both work and play.
ISBN-13: 978-1-4221-4657-6
Byron Reeves is a professor at Stanford University. J. Leighton Read s
$29.95
a general partner with Alloy Ventures in Palo Alto, California.
STRATEGY FOR SUSTAINABILITY

A Business Manifesto
Adam Werbach
ore than ever before, consumers, employees, and investors

M share a common purpose and a passion for companies that
do well by doing good. So any strategy without sustainability at its
core is just plain irresponsible - bad for business, bad for
shareholders, bad for the environment. These challenges represent
unprecedented opportunities for big brands - such as Clorox, Dell,
Toyota, Procter & Gamble, Nike, and Wal-Mart - that are
implementing integral, rather than tangential, strategies for
sustainability. What these companies are doing illuminates the
book's practical framework for change, which involves engaging
employees, using transparency as a business tool, and reaping the
rewards of a networked organizational structure. JUNE 2009
Sustainability is now a true competitive strategic advantage, and Harvard Business • Strategy
building it into the core of your business is the only means to Hardcover • 224 pp
ensure that your company - and your world - will survive. ISBN-13: 978-1-4221-7770-9
$25.00
Adam Werbach is Global CEO of Saatchi & Saatchi S.
238 Summer 2009
THINK AGAIN
Why Good Leaders Make Bad Decisions and How to
Keep It From Happening to You
Sydney Finkelstein, Jo Whitehead, Andrew Campbell
hy do smart and experienced leaders make flawed, even

W catastrophic, decisions? Why do people keep believing they
have made the right choice, even with the disastrous result staring
them in the face? And how can you be sure you're making the
right decision without the benefit of hindsight? Sydney Finkelstein,
Jo Whitehead, and Andrew Campbell show how the usually
beneficial processes of the human mind can become traps when
we face big decisions. The authors show how the shortcuts our
brains have learned to take over millennia of evolution can derail
our decision making. Think Again offers a powerful model for
making better decisions, describing the key red flags to watch for
and detailing the decision-making safeguards we need.
FEBRUARY 2009
Using examples from business, politics, and history, Think Again
Harvard Business • Leadership deconstructs bad decisions, as they unfolded in real time, to show
Hardcover • 256 pp how you can avoid the same fate.
ISBN-13: 978-1-4221-2612-7
$27.95 Sydney Finkelstein, is a professor at the Tuck School of Business at
Dartmouth. Jo Whitehead and Andrew Campbell direct the Strategic
Management Centre at Ashridge Business School.
THE PRACTICE OF ADAPTIVE

LEADERSHIP
Tools and Tactics for Changing Your Organization and the
World
Ron Heifetz, Marty Linsky, and Alexander Grashow
hen change requires you to challenge people’s familiar

W reality, it can be difficult, dangerous work. Whatever the
context, whether in the private or the public sector, many will feel
threatened as you push though major changes. But as a leader, you
need to find a way to make it work. Ron Heifetz first defined this
problem with his distinctive theory of 'adaptive leadership' in
Leadership Without Easy Answers. In a second book, Leadership on
the Line, Heifetz and coauthor Marty Linsky highlighted the
individual and organizational dangers of leading through deep
change in business, politics, and community life. Now, Heifetz,
M AY 2009 Linsky, and coauthor Alexander Grashow are taking the next step:
The Practice of Adaptive Leadership is a hands-on, practical guide
Harvard Business • Leadership containing stories, tools, diagrams, cases, and worksheets to help
Softcover • 304 pp you develop your skills as adaptive leader, able to take people
outside their comfort zones and assess and address the toughest
ISBN-13: 978-1-4221-0576-4
challenges.
$24.95
Ron Heifetz and Marty Linsky are cofounders and Principals of

Cambridge Leadership Associates. Alexander Grashow is Cambridge
Leadership Associates Director of Consulting Practice.
THE LEADERSHIP CODE

Five Rules to Lead By
Dave Elrich, Norm Smallwood, and Kate Sweetman
What makes a great leader? It's a question that has been tackled by
thousands. In fact, there are literally tens of thousands of leadership
studies, theories, frameworks, models, and recommended best
practices. But where are the clear, simple answers we need for our
daily work lives? Are there any?
Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to
answer these questions to crack the code of leadership. Drawing on
decades of research experience, the authors conducted extensive
interviews with a variety of respected CEOs, academics, experienced
executives, and seasoned consultants and heard the same five
essentials repeated again and again. These five rules became The
Leadership Code. In The Leadership Code, the authors break down JANUARY 2009
great leadership into day-to-day actions, so that you know what to
Harvard Business • Leadership
do Monday morning. Crack the leadership code and take your
leadership to the next level. Hardcover • 208 pp
ISBN-13: 978-1-4221-1901-3
Dave Ulrich is Professor of Business at the University of Michigan and a part- $26.95
ner at The RBL Group. Norm Smallwood is cofounder of The RBL Group and
coauthor of five books. Kate Sweetman is leadership development consultant
and a former editor at Harvard Business Review.
SUCCESSION
Are You Ready?
Marshall Goldsmith
leader's greatest challenge can be knowing when it's time to

A step aside. A great deal has been written for corporate boards
on the issue of succession planning. But most executives have few
resources to help guide them through the process. How do you
start preparing yourself and your successor for your inevitable
leadership transition?
In this concise book, leading executive coach and bestselling author
Marshall Goldsmith offers candid advice on succession from the
outgoing executive's perspective. From choosing and grooming a
successor while sidestepping political minefields, to finally handing
over responsibility, Goldsmith walks you through each step in the
succession process. JUNE
Done right, your successor can enter to applause while you Harvard Business • General Management
gracefully bow out and start the next chapter of your life. Hardcover • 125 pp
ISBN-13: 978-1-4221-1823-8
Marshall Goldsmith has coached scores of top executives at the world's $18.00
leading corporations.
240 Summer 2009
DISCOVERY-DRIVEN GROWTH
A Breakthrough Process to Reduce Risk and Seize
Opportunity
Rita Gunther McGrath, and Ian C Macmillan
n Discovery-Driven Growth, authors McGrath and MacMillan show

I how companies can plan and pan aggressive growth agenda with
confidenc. By carefully framing their strategic growth opportunities,
testing each project assumption against a series of checkpoints, and
creating a culture that acts on evidence and learning instead of blind
stumbling, companies can better control their costs, minimizesurprises,
and know when to disengage from questionable projects before it's
too late. Providing tools that will help you select and better assess the
potential of any strategic venture, from new product lines to entirely
new businesses, the authors outline a comprehensive process that lets
you identify, manage, and leverage your company's full portfolio of
MARCH 2009
opportunities. By reducing up-front costs and eliminating unnecessary
Harvard Business • Strategy risks, you'll be able to avoid missteps and explore more options
Hardcover • 256 pp tocreate the breakthrough growth that your business requires.
ISBN-13: 978-1-59139-685-7
$27.95 Rita Gunther McGrath is Associate Professor of Management at Columbia
Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of
Entrepreneurship and Innovation at the University of Pennsylvania's Wharton
School.
IMMUNITY TO CHANGE
How to Overcome It and Unlock the Potential in Yourself
and Your Organization
Robert Kegan, and Lisa Laskow Lahey
I n Immunity to Change, authors Robert Kegan and Lisa Lahey

show how our individual beliefs along with the collective mind-
sets in our organizations combine to create a natural but powerful
immunity to change. By revealing how this mechanism holds us
back, Kegan and Lahey give us the keys to unlock our potential and
finally move forward. And by pinpointing and uprooting our own
immunities to change, we can bring our organizations forward with
us.
This persuasive and practical book, filled with hands-on diagnostics

FEBRUARY 2009 and compelling case studies, delivers the tools you need to
overcome the forces of inertia and transform your life and your
Harvard Business • Leadership work.
ISBN-13: 978-1-4221-1736-1 Robert Kegan and Lisa Lahey, coauthors of How the Way We Talk Can
$29.95 Change the Way We Work, have been research and practice collaborators for
twenty-five years.
FIVE MINDS FOR THE FUTURE

Howard Gardner
orld-renowned for his theory of multiple intelligences,

W Gardner takes that thinking to the next level in this book,
drawing from a wealth of diverse examples to illuminate his ideas.
Concise and engaging, Five Minds for the Future will inspire lifelong
learning in any reader as well as provide valuable insights for those
charged with training and developing organizational leaders-both
today and tomorrow.
Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cog-

nition and Education at the Harvard Graduate School of Education and Sen-
ior Director of Harvard Project Zero. FEBRUARY 2009
Harvard Business • Leadership
ISBN-13: 978-1-4221-4535-7
$14.95
INDIA’S GLOBAL
POWERHOUSES
How They Are Taking On the World
Nirmalya Kumar
hen the Indian auto manufacturer Tata Motors bought the

W iconic Jaguar and Land Rover brands complementing the
Nano, its own innovative $2,500 car it opened up a new chapter in
India's economic story. In the coming years, such Indian
multinationals as Bharat Forge, Hindalco, Infosys, Mahindra, and
Suzlon will increasingly be making acquisitions and building their
brands in Western markets. Never heard of them? Then read this
book. India's Global Powerhouses introduces you to the India's
preeminent global companies and explains how they differ from
their international rivals. The book profiles India's pioneering
multinationals in detail, describing their transformation from leading APRIL 2009
domestic players to evolving global giants, as well as their unique Harvard Business • Strategy
approaches to globalization. Hardcover • 256 pp
ISBN-13: 978-1-4221-4762-7
Nirmalya Kumar is Professor of Marketing, Faculty Dfor Executive $27.95

Education, and Co-Director, Aditya Birla India Centre at London Business
School.
242 Summer 2009
THE DIFFERENTIATED
WORKFORCE
Translating Talent into Strategic Impact
Brian E. Becker, Mark A. Huselid and Richard W. Beatty
M any companies fall into the trap of spending too much

time and money on low performers, while high perform-
ers aren't getting the necessary resources, development oppor-
tunities, or rewards. In The Differentiated Workforce, the
authors expand on their previous books, The HR Scorecard and
The Workforce Scorecard, and recommend that you manage
your workforce like a portfolio - with disproportionate invest-
ments in the jobs that create the most wealth.
Based on two decades of academic research and experience
APRIL 2009 working with hundreds of executives, The Differentiated
Human Resources/Organization Behavior Workforce gives you the tools to translate your talent into
Hardcover • 256 pp strategic impact.
ISBN-13: 978-1-4221-0446-0
$29.95 Brian E. Becker is a professor of human resources in the School of
Management at SUNY Buffalo. Mark A. Huselid and Richard W. Beatty
are professors of human resource management in the School of
Management and Labor Relations at Rutgers University.
THE ADVENTURES OF AN IT
LEADER
Robert Austin, Richard Nolan and Shannon O'Donnell
B ecoming an effective IT manager presents a host of

challenges from anticipating emerging technology to
managing relationships with vendors, employees, and other
managers. A good IT manager must also be a strong business
leader.
This book invites you to accompany new CIO Jim Barton to

better understand the role of IT in your organization. You'll see
Jim struggle through a challenging first year, handling (and
fumbling) situations that, although fictional, are based on true
events.
APRIL 2009
Harvard Business • IT Management
Robert Austin is Professor at Copenhagen Business School and Associate
Professor at Harvard Business School. Richard Nolan is Philip M. Condit
ISBN-13: 978-1-4221-4660-6 Endowed Chair in Business Administration at the University of Washington
$29.95 and Professor of Business Administration at Harvard Business School.
Shannon O'Donnell is a Consultant with Cutter Consortium's Innovation
Practice. A
COLLABORATION
How Leaders Avoid the Traps, Build Common Ground,
and Reap Big Results
Morten T Hansen
n Collaboration, author Morten Hansen takes aim at what many

I leaders inherently know: in today's competitive environment,
companywide collaboration is an imperative for successful strategy
execution, yet the sought-after synergies are rarely, if ever, realized.
In fact, most cross-unit collaborative efforts end up wasting time,
money, and resources. How can managers avoid the costly traps of
collaboration and instead start getting the results they need?
In this book, Hansen shows managers how to get collaboration
right through "disciplined collaboration".
Based on the author's long-running research, in-depth case studies, M AY 2009
and company interviews, Collaboration
Leadership
Morten T. Hansen, is a professor at the University of California, Berkeley, and ISBN-13: 978-1-4221-1515-2
INSEAD in France.
$29.95
DESIGNING CARE
Aligning the Nature and Management of Health Care
Richard M J Bohmer
n Designing Care, Harvard Business School professor Richard
I Bohmer argues that these fundamental questions must be answered.
A medical doctor himself, Bohmer explains that health-care
professionals are tasked with providing two very different types of care
- sequential and iterative. With sequential care, a patient can be quickly
diagnosed and given predictable, reliable, and low-cost care. But in the
case of iterative care, a patient's condition is unknown, and
tremendous resources may be required for diagnosis and treatment,
often with uncertain outcomes.
Bohmer shows that to reduce costs and manage care effectively,
sequential and iterative care situations require different management
systems. Through stories and cases drawn from years in the field, he
reveals how health-care providers can successfully manage both JUNE 2009
modes. To do so, they must reevaluate traditional roles and embrace
Harvard Business • General Management
continuous learning across the organization. The benefits of this
operational redesign? The predictable, responsive, and lower-cost care Hardcover • 256 pp
today's health-care leaders - and patients - seek. ISBN-13: 978-1-4221-7560-6
$29.95
Richard M J Bohmer is a physician and the MBA Class of 1973 Senior

Lecturer of Business Administration at the Harvard Business School in the
Technology and Operations (TOM) unit.
244 Summer 2009
THE TRUTH ABOUT MIDDLE

MANAGERS
Who They Are, How They Work, Why They Matter
Paul Osterman
iddle management is thought to be a professional wasteland

M that few aspire to join.
* But is this perception or reality? What has really
happened to the ranks of middle managers?
* The Truth About Middle Managers seeks to uncover the
truth and show the real picture of today’s workforce.
Understand the issues for yourself with The Truth About Middle
FEBRUARY 2009 Managers a refreshing and counterintuitive look at what's really
Harvard Business • Business & Society going on.
ISBN-13: 978-1-4221-7970-3 Paul Osterman is Professor of Human Resources and Management at the
$35.00 MIT Sloan School of Management, where he recently also served as Deputy
Dean.
INNOVATION TOURNAMENTS
Creating and Selecting Exceptional Opportunities
Christian Terwiesch and Karl Ulrich
n innovation tournament, just like its counterpart in sports,
A starts with a large number of candidates, with opportunities as
the players. These opportunities are pitted against each other until
only the exceptional survive. This book provides a principled
approach for the effective management of innovation tournaments
identifying a wealth of promising opportunities and then evaluating
and filtering them intelligently for greatest profitability. With a set
of practical tools for creating and identifying new opportunities, it
guides the reader in evaluating and screening opportunities. The
book demonstrates how to construct an innovation portfolio and
how to align the innovation process with an organization's
competitive strategy.
M AY 2009
Innovation Tournaments employs quirky, fresh examples ranging
Innovation
from movies to medical devices. The authors' tool kit is built on
their extensive research, their entrepreneurial backgrounds, and
ISBN-13: 978-1-4221-5222-5 their teaching and consulting work with many highly innovative
$35.00 organizations
Christian Terwiesch and Karl Ulrich are professors at The Wharton

School, where they teach in the innovation and product development field.
DESIGN-DRIVEN INNOVATION
How to Compete by Radically Innovating the Meaning of
Products
Roberto Verganti
I n Design-Driven Innovation: How to Compete by Radically

Innovating What Things Means, Roberto Verganti introduces a third
strategy, a radical shift in perspective that introduces a bold new way
of competing. Design-driven innovations do not come from the
market; they create new markets. They don't push new technologies;
they push new meanings. It's about having a vision, and taking that
vision to your customers. Think of game-changers like Nintendo's
Wii or Apple's iPod. They overturned our understanding of what a
video game means and how we listen to music. Customers had not
asked for these new meanings, but once they experienced them, it
was love at first sight.
JUNE 2009
But where does the vision come from? With fascinating examples
Innovation
from leading European and American companies, Verganti shows that
for truly breakthrough products and services, we must look beyond Hardcover • 272 pp
customers and users to those he calls "interpreters" - the experts ISBN-13: 978-1-4221-2482-6
who deeply understand and shape the markets they work in. $35.00
Roberto Verganti is Professor of Management of Innovationat

Politecnico di Milano.
BUILT TO WIN
Creating a World-Class Negotiating Organization
Hallum Movius and Lawrence Susskind
n Built to Win, authors Susskind and Movius argue that

I negotiation must be a strategic core competency. Drawing on
their decades of training and consulting work, as well as a
robust theory of negotiation, the authors provide a step-by-step
model for building organizational competence. They show why
the approach of training and more training is a weak strategy.
The authors also describe the organizational barriers that so
often plague even experienced negotiators, and recommend
ways of overcoming them. Built to Win explains the crucial role
that leaders must play in setting goals, aligning incentives,
pinpointing metrics, and supporting learning platforms to
promote long-term success. A final chapter provides practical
how-to tools to help you start your own organizational
improvemenprocess. This book will be invaluable to CEOs,
M AY 2009
senior-level managers, HR business leaders, human resource
professionals, sales and purchasing managers, and others who Negotiation/Communication
negotiate regularly. Hardcover • 256 pp
ISBN-13: 978-1-4221-1047-8
Lawrence Susskind is Ford Professor of Urban and Environmental $29.95
Planning at MIT, Director of the Public Disputes Program at Harvard
Law School, and founder of the Consensus Building Institute. Hallam
Movius is a principal at the Consensus Building Institute.
246 Summer 2009
MORE FROM THE THE POCKET MENTOR SERIES

The Pocket Mentor series offers immediate solutions to common challenges managers face on
the job every day. Each book in the series is packed with handy tools, self-tests, and real life
examples to help you identify your strengths and weaknesses and hone critical skills. Whether
you’re at your desk, in a meeting, or on the road, these portable guides enable you to tackle
the daily demands of your work with greater speed, savvy, and effectiveness.
All titles: General Management • 224 pages • Paperback • $9.95
JUNE
DEVELOPING EMPLOYEES • ISBN-13: 978-1-4221-2885-5
Managing employee growth is critical to your organization’s success. But to
develop your employees effectively, you must have certain skills, such as the
ability to seek out opportunities, set goals, and provide feedback.
MARCH
EXECUTING INNOVATION • ISBN-13: 978-1-4221-2881-7
Ideas are not enough: successful innovation requires people to pick up where
the creative process leaves off. These people must take the creative idea and
apply it to a real-life problem to design a new product, service, or process. They
must construct a carefully articulated vision for the project, draw up a feasible
financial plan, and advocate the project over the whole course of its
development and implementation. This book teaches you how to execute an
innovation from start to finish.
FEBRUARY
MANAGING DIVERSITY • ISBN-13: 978-1-4221-2880-0
Many organizations encourage diversity because providing equal opportunity for
everyone is the right thing to do. A diverse workforce can also yield such
important competitive advantages as a higher level of innovation, a better under-
standing of market opportunities, and stronger employee productivity. But as
people with different backgrounds, beliefs, and values interact in the workplace,
conflicts can arise. This book will help you foster diversity on your team and
surmount the challenges that can come with it.
APRIL
PERFORMANCE APPRAISAL • ISBN-13: 978-1-4221-2883-1
One of your most sensitive duties as a manager is conducting performance
appraisals. How do you objectively evaluate another person’s performance? This
book teaches you how to prepare for, conduct, and follow up on performance
evaluations in ways that link employee performance to your company’s and
group’s goals.
APRIL
PREPARING A BUDGET • ISBN-13: 978-1-4221-2884-8
A budget is a financial action plan for an organization. But to get yours done
right, you will need to forecast future business results, get organizational buy-in,
and fine tune your budget over time. This guide will teach you how to do all this
with confidence.
MORE FROM THE LESSONS LEARNED SERIES

Wondering how the most accomplished leaders from around the globe have tackled their
toughest challenges? Now you can find out—with Lessons Learned. Concise and engaging,
each volume in this new series offers 12-14 insightful essays by top leaders in business, the
public sector, and academia on the most pressing issues they’ve faced. The contributors share
surprisingly personal anecdotes and offer authoritative and practical advice drawn from their
years of hard-earned experience. A crucial resource for today’s busy executive, Lessons
Learned gives you instant access to the wisdom and expertise of the world’s most talented
leaders.
All titles: Paperback • 112 pages • $9.95
Previously Released:
Lessons Learned:
Sparking Innovation
Featuring interviews with:
* Clayton Christensen, Harvard
Business School
* Shelly Lazarus, Ogilvy & Mather
Worldwide
* Jimmy Wales, Wikipedia
* Robert Herbold, Microsoft
September
General Management
978-1-4221-2642-4
Lessons Learned: Going Green Lessons Learned:

Making Strategy Work
* Christina Page, Yahoo!Inc.
* Sir Martin Sorrell, WPP
* Jean Sweeney, 3M
* Ken Freeman, KKR
* Tod Arbogast, Dell Inc.
* Stuart Grief, Textron
* Peter Seligmann, Conservation International
* Michael Dell, Dell
And many other top business leaders
October
March 2009 General Management
General Management 978-1-4221-2644-8
978-1-4221-2643-1
Lessons Learned:
Doing Business Globally
* Philip Kotler, Kellogg School of
Management
* Sir David Bell, Pearson
* Maurice Levy, Publicis
* Sir Michael Rake, KPMG
December
General Management
978-1-4221-2647-9
248 Summer 2009
more from the

HARVARD BUSINESS REVIEW PAPERBACK
SERIES
This series is designed to bring today’s managers and professionals the fundamental information
they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work
has defined an entire field to the rising stars who will redefine the way we think about business,
here are the leading minds and landmark ideas that have established Harvard Business Review as
required reading for ambitious businesspeople in organizations around the globe.
All titles: Paperback • US$22.00
MAY 2009
HARVARD BUSINESS REVIEW ON CEO SUCCESSION
ISBN-13: 978-1-4221-2869-5
In all too many companies, CEO succession raises stress levels for everyone. New chief
executives are under pressure to prove themselves quickly. Board members worry
whether they’ve made the right choice. Managers and employees brace themselves for a
new order. Learn how to navigate and surmount the challenges that come with CEO
transitions.
MARCH 2009
HARVARD BUSINESS REVIEW ON MANAGING THROUGH A DOWNTURN
ISBN-13: 978-1-4221-7562-0
When the economy stalls, your job as a manager gets tougher. Employees often withdraw, becoming more
concerned with survival than breaking new ground. But talented managers know that lean times provide
opportunities for innovation, fresh thinking, and, surprisingly, growth. Use this collection of articles not only to
weather tough times, but also to rise to the challenge.
JANUARY 2009
HARVARD BUSINESS REVIEW ON MANUFACTURING EXCELLENCE AT TOYOTA
ISBN-13: 978-1-4221-7977-2
Few companies have so consistently inspired management best practices as Toyota. In everything from strategic
operational design to integrated product development, the company has achieved success through constant
innovation. This collection shows just how Toyota does it—and how you can apply these same lessons.
JANUARY 2009
HARVARD BUSINESS REVIEW ON SALES AND SELLING
ISBN-13: 978-1-4221-4591-3
Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex
multiparty deals, knowing when and how to apply the right techniques can be the difference between a near-
miss and making the sale. This collection provides the tools and tactics you need to succeed in today’s
demanding world of sales and selling.
more from the HARVARD BUSINESS REVIEW CLASSICS

Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management
practice—many of which still speak to and influence us today. The Harvard Business Review Classics
Series now offers readers the opportunity to make these seminal pieces a part of your permanent
management library. Each highly readable volume contains a groundbreaking idea that continues to
shape best practices and inspire countless managers around the world—and will have a direct
impact on you today and for years to come.
All titles: Paperback • $8.95
HOW MANAGEMENT TEAMS CAN HAVE A GOOD FIGHT

February 2009 • ISBN-13: 978-1-4221-7976-5 • 64 pages
Reveals the tactics managers can use to ensure that these healthy back-and-
forth moments remain constructive and focused on the issues.
HOW TO RUN A MEETING

June 2009 • ISBN-13: 978-1-4221-4790-0 • 64 pages
What makes for a great meeting? In How to Run A Meeting, Anthony Jay argues
that too many leaders fail to plan adequately for meetings. He defines the char-
acteristics that contribute to success, from keeping formal minutes to acknowl-
edging junior staff first. These guidelines will help you get demonstrably better
results from every meeting you run.
PYGMALION IN MANAGEMENT
April 2009 • ISBN-13: 978-1-4221-4786-3 • 64 pages
Numerous studies show that people will rise, or fall, to the level where their
superiors believe them capable. As a manager, it is up to you to have high expec-
tations for your employees and to communicate those expectations to them. In
Pygmalion in Management, J. Sterling Livingston urges you to understand the
power you have over your subordinates’ success and to use it to benefit
everyone involved.
SKILLS OF AN EFFECTIVE ADMINISTRATOR

May 2009 • ISBN-13: 978-1-4221-4789-4 • 64 pages
While there is a widespread belief that some people are born to lead, the exis-
tence of an “ideal manager” is almost entirely a myth. Basic skills—the ones that
most employees can learn—are often more important than personality traits.
Robert Katz identifies the three fundamental abilities companies should seek to
develop in their managers. Find out for yourself how these vital skills can be put
to work today.
THE DISCIPLINE OF TEAMS

January 2009 • ISBN-13: 978-1-4221-7975-8 • 64 pages
In The Discipline of Teams, Jon Katzenbach and Douglas Smith explore the often
counterintuitive features that make up high-performing teams—such as selecting
team members for skill, not compatibility—and explain how managers can set
specific goals to foster team development. The result is improved productivity
and teams that can be counted on to deliver more than just the sum of their
parts.
250 Summer 2009
more from the

HARVARD BUSINESS ESSENTIALS SERIES
THE HARVARD BUSINESS ESSENTIALS series is designed to provide comprehensive
advice, personal coaching, background information, and guidance on the most relevant
topics in business. For managers at all levels, these solutions-oriented books put reliable
answers at your fingertips.
MARCH 2009
THE INNOVATOR’S TOOLKIT
ISBN-13: 978-1-4221-9990-9
176 pages • Paperback
US$24.95
What are the types of innovation? How can you generate creative ideas for your
business? How can you move from ideas to unleashing your innovation to the market?
How can you combine your innovation with a strategic plan to move your company
forward?
Get these questions answered with jargon-free, usable, practical tools and advice. The
Innovator’s Toolkit offers you field-tested techniques and tips to ensure the successful
development and implementation of your innovation. Readers can also access free
interactive tools on the Harvard Business Essentials companion Web site at
www.elearning.hbsp.org/businesstools.
McGraw-Hill 251
new series
HARVARD BUSINESS REVIEW CASE STUDIES
EVERY DAY, managers face challenges that put them to the test. When it comes to the thorniest
dilemmas, there’s never just one right answer. Get the guidance you need from our new Harvard Business
Review Case Studies series. Straight from the pages of the Harvard Business Review, each book breaks
down your most familiar—and formidable—business problems. You’ll get six engaging scenarios,
each with several detailed solutions by today’s leading experts. Read the cases, gain more
perspective, and hone your instincts—so you can finalize your plan and move forward more
successfully.
See how leading experts on strategy weigh in on these and other crucial questions and find
answers to your toughest challenges in this collection of the most popular Harvard Business Review
cases.
All titles: Paperback • US$12.95
KEEPING STRATEGY ON TRACK

JANUARY 2009 • 208 pages • ISBN-13: 978-1-4221-1469-8
Few management topics generate as much discussion–and disagreement–as strategy.
Should you grow from the core, or expand into new markets? Do you really need to
take your company global? Should you make that next acquisition, or are you “going for
broke”?
MAKING CHANGE STICK

Companies today are forced to transform almost continuously–leaving managers faced
with difficult questions. How soon can you initiate change as a new hire? Should you
merge cultures after an acquisition? How can you create lasting results when the
majority of change efforts fail?
MANAGING DIFFICULT PEOPLE

Great managers can lead their teams through any challenge–but what if your people are
the problem? From deciding whether an aggressive star performer is worth the trouble
to knowing when team morale needs to come first, managers often face questions with
no easy answers.
MARKETING THROUGH MINEFIELDS

Marketers today face growing expectations, but face the same basic questions: How can
you offer customers what they really want? Is your brand strong enough to compete
globally? How can you satisfy different customers without appearing to play favorites?
252 Summer 2009
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A Busy Manager’s Guide To Delegation, The, Luecke 209

Adult Chest Surgery, Sugarbaker 172 Buying Styles, Wilkinson 208
Advanced MEMS Packaging, Lau 161
C
Advanced Nonimaging/Illumination Optics,
Can I Have Your Attention? Cardillo 234
Koshel 168
Carve Your Own Road, Remling 229
Adventures Of An IT Leader, An, Austin 242
Case Files: Emergency Medicine, 2/e, Toy 176
Agenda For A New Economy, Korten 216
Case Files: Family Medicine, 2/e, Toy 177
All Customers Are Irrational, Cusick 193
Case Files: Internal Medicine, 3/e, Toy 177
Always On, Vollmer 21
Case Files: Obstetrics and Gynecology, 3/e, Toy 177
Am I the Only Sane One Working Around Here?,
Bernstein 49 Case Files: Pediatrics, 3/e, Toy 176
Amazon Top Seller Secrets, Schepp 196 Case Files: Psychiatry, 3/e, Toy 177
Antennas for Fixed Base-Stations in Wireless Case Files: Surgery, 3/e, Toy 176
Communications, Chen 165 CATS Workbook, The, Lundin 9
Applied Value Investing, Calandro 55 CBAP™ Certified Business Analysis Professional
ARM® Synthesizable Designs with Actel FPGAs, All-in-One Exam Guide, Phillips 139
Ateshian 169 CCNA® Cisco® Certified Network Associate
Atlas of Emergency Medicine, The, 3/e, Knoop 178 Security Study Guide, Deal 140
Celebrating Failure, Heath 233
B CEO Succession, Harvard Business Review 248
Baffled Parent’s Guide to Fix-It Drills for Youth Change One Thing, Wildermuth 78
Soccer, The, Koger 89
Change Your Questions, Change Your Life, 2/e,
Bank Valuation & Value-Based Management, rev and expanded, Adams 224
Dermine 50
Chaotics, Kotler 194
Basic and Clinical Pharmacology, 11/e, Katzung 183
Cisco® ASA Configuration, Deal 144
Benjamin Graham on Investing, Klein 24
Citizen Wealth, Rathke 219
Beyond Success, Gitterman 202
Class With Drucker, A, Cohen 193
Big Book of English Verbs with CD-ROM, The,
Clean Energy Nation, McNerney 191
Lester 122
Click, Fraser 71
Big Book of Marketing, The, Bennett 13
Clickstarts series 62–63
Biomedical Applications of Light Scattering, Wax 166
Clinical Vignettes for the USMLE Step 2 CK,
Biosystems Engineering, Nag 163
McGraw-Hill Editorial Staff 173
Black-White Achievement Gap, The, Paige 200
Clintonomics, Godwin 191
Box from Braunau, The, Elvin 198
Coach Wooden’s Leadership Game Plan for
Brain Busting Series 77 Success, Wooden 6–7
Brain Sense, Brynie 190 Coaching Connection, The, Gorrell 211
Briefcase Books series 36–37 Collaboration, Hansen 243
Broccoli for the Brain, Noir 77 Color Atlas and Synopsis of Pediatric
Building Bone Vitality, Lanou 73 Dermatology, 2/e, Kane 182
Build Your Own Electric Motorcycle, Vogel 151 Common Symptom Guide, The, 6/e, Wasson 172
Build Your Own Plug-In Hybrid Vehicle, Leitman 151 Communication Satellite Antennas, Dybdal 164
Built To Win, Movius 245 Communication Skills for Project
Business Lessons from the Edge, McCormick 40 Managers, Campbell 212
McGraw-Hill 253
T i t l e I n d ex
Compass to Fulfillment, A, Inamori 18 Essential Nonprofit Fundraising Handbook, The,

Compassionate Life, The, Barasch 220 Sand 232
Complete Guide to Option Selling, The, 2/e, Executing Innovation, Pocket Mentor Series 246
Cordier 58 Extraordinary Leader, The, 2/e, Zenger 27
Complete Trailer Sailor, The, Gilbert 94
F
Construction Administration for Architects,
Facility Management Handbook, The, 3e, Cotts 213
Winkler 158
Fearless Leadership, Malandro 31
Cost of Capitalism, The, Barbera 10–11
Fertility Diet, The, Chavarro 70
Creating Passion-Driven Teams, Bobinski 230
Fiberglass Boat Repairs Illustrated, Marshall 93
Critical Care Ultrasonography, Levitov 178
Financing Your Condo, Co-Op, Or Townhouse,
Crunch, Rev and Expanded ed, Bernstein 222
Reed 205
D 5 Minds For the Future, Gardner 241
Databases: A Beginner’s Guide, Oppel 142 Fixed Income Finance, Wise 56
Dental Floss for the Mind, Noir 77 Fluid Mechanics Demystified, Potter 152
Dermatopathology, 3/e, Barnhill 182 Fluid Power Engineering, Rabie 163
Design and Launch an Online Gift Business in a Football for the Utterly Confused, Flores 91
Week, Entrepreneur Press 63 Foundation of Human Resource Development, 2/e,
Design and Launch an Online Networking Business in Swanson 218
a Week, Entrepreneur Press 63 Free Market Madness, Ubel 236
Design and Launch an Online Travel Business in a Fundamentals of Enterprise Risk Management,
Week, Entrepreneur Press 62 Hampton 214
Design and Launch an Online Web Design Future of Business series 20–21
Business in a Week, Entrepreneur Press 62
Design-Driven Innovation, Verganti 245 G
Design for Environment, 2/e, Fiksel 162 Games At Work, Reeves 237
Designing Care, Bohmer 243 Ganong’s Review of Medical Physiology, 23/e,
Barrett 181
Developing Employees, Pocket Mentor Series 246
Genitourinary Imaging: Cases, Casalino 179
Differentiated Workforce, The, Becker 242
George Washington’s Secret Navy, Nelson 98
Digital Strategies for Powerful Corporate
Communications, Argenti 43 Get Content Get Customers, Pulizzi 12
Discipline Of Teams, The, Harvard Business Review Get Your Brain in the Fast Lane, Noir 77
Classics 249 Green Roof Construction and Maintenance,
Discovery-Driven Growth, McGrath 240 Luckett 155
Diversity Training Activity Book, The, Lambert 211 GreenTech, Webber
Double Duty, 2/e, Tinglof 74 H
Drupal: A Beginner’s Guide, West 143 Hamster Revolution For Meetings, Song 226
E Harper’s Illustrated Biochemistry, 28/e, Murray 179
e-Bay Marketing Bible, The, Ennico 204 Harrap’s Pocket French Grammar 124
Effective Apology, Kador 223 Harrap’s Pocket French Verbs 125
Energy Shift, Spiegel 20 Harrap’s Pocket French Vocabulary 125
e-Riches 2.0, Fox 197 Harrap’s Pocket Italian Grammar 124
Harrap’s Pocket Italian Verbs 125
254 Summer 2009
T i t l e I n d ex
Harrap’s Pocket Italian Vocabulary 125 Investopedia’s Guide to Wall Speak, Guinan 47
Harrap’s Pocket Spanish Grammar 124 It Gets Easier!...And Other Lies We Tell New
Harrap’s Pocket Spanish Verbs 125 Mothers, Wolk 206
Harrap’s Pocket Spanish Vocabulary 125
K
Helping, Schein 216
Keeping Strategy On Track, Harvard Business
Highly Effective Networking, Pierson 228 Review Case Studies 251
Highway Engineering Handbook, 3/e,
Brockenbrough 159 L
How Management Teams Can Have A Good Fight, LANGE Pathology Flash Cards, Baron 174
Harvard Business Review Classics 249 LANGE Pharmacology Flash Cards, Baron 174
How to Build Your Financial Advisory Business Leaders Make The Future, Johansen 221
and Sell It At a Profit, Depman 54 Leadership Code, The, Elrich 239
How to Do Everything: Adobe® Illustrator®, Leadership in the Era of Economic Uncertainty,
Jenkins 146 Charan 4–5
How to Do Everything: Adobe® InDesign®, Leadership Lessons of the White House Fellows,
Baker 147 Garcia 16–17
How to Do Everything: Adobe® Photoshop®, Lessons Learned: Going Green 247
Perkins 146 Lift, Quinn 224
How to Do Everything: Genealogy, 2/e, Morgan 145 Living Universe, The, Elgin 220
How to Implement Lean Manufacturing, Wilson 160 Loops, Chaet 22
How to Instantly Connect with Anyone, Lowndes Lords Of Strategy, The, Kichel 236
68–69
Lower Your Taxes—Big Time!, 2009-10/e, Botkin 8
How to Make It Big As A Consultant, 4e, Cohen 201
How To Run A Meeting, Harvard Business Review M
Classics 249 Made Here, Baby!, Wolk 206
How To Tell Anyone Anything, Gallagher 209 Make or Break, Grichnik 21
HTML: A Beginner’s Guide, 4/e, Willard 143 Make Their Day!, 2/e, rev and expanded, Ventrice 225
Making Change Stick, Harvard Business
I Review Case Studies 251
Immunity To Change, Kegan 240
Making The Good Life Last, Schuler 222
India’s Global Powerhouses, Kumar 241
Management 500, The, Coughlin 198
Innovation Tournaments, Terwiesch 244
Manager’s Guide to Fostering Innovation and
Innovator’s Toolkit, The, Harvard Business Essentials 250 Creativity in Teams, Prather 37
Insider’s Guide to Boat Cleaning and Detailing, Manager’s Guide to Marketing, Advertising, and
The, Sears 95 Publicity, Callen 37
Inside the Civano Project, Nichols 154 Managing Across Cultures, Solomon 19
Inspiring Leader, The, Zenger 26 Managing Difficult People, Harvard Business
Intrinsic Motivation At Work, 2/e rev and Review Case Studies 251
expanded, Thomas 219 Managing Diversity, Pocket Mentor Series 246
Introverted Leader, The, Kahnweiler 225 Managing High Performance Healthcare, Gittell 30
Investing in Solar Stocks, Berwind 34 Managing Through A Downturn, Harvard Business
Investing Revolutionaries, The, Whiddon 14–15 Review 248
Investment Analysis and Portfolio Management, Manufacturing Excellence At Toyota, Harvard Business
Chandra 54 Review 248
McGraw-Hill 255
T i t l e I n d ex
Manufacturing Execution Systems, Meyer 160 Michel Thomas Method™—Speak Portuguese

Marketing Through Minefields, Harvard Business Get Started Kit, Catmur 116
Review Case Studies 251 Michel Thomas Method™—Speak Spanish
Mastering Communication at Work, Becker 41 Get Started Kit, Thomas 129
Master Teacher, The, Springer 108 Microfinance for Bankers and Investors, Rhyne 52
McGraw-Hill’s ACT, 2010/e, Dulan 101 Million-Dollar Consulting, 4/e, Weiss 42
McGraw-Hill’s Chinese Dictionary and Guide to My View from the Corner, Dundee 88
20,000 Essential Words, Huang 119
N
McGraw-Hill’s Chinese Pronunciation with MP3
Nail Your Law Job Interview, Prescott 228
Audio CD-ROM, LiveABC 133
Navigating the Mortgage Minefield, Giannamore 192
McGraw-Hill’s GMAT, 2010/e, Hasik 103
Nice Teams Finish Last, Miller 194
McGraw-Hill’s GRE, 2010/e, Dulan 104
Nurse’s Pocket Drug Guide 2010, Barberio 187
McGraw-Hill’s LSAT, 2010/e, Curvebreakers 105
Nurse to Nurse: Nursing Management, Knodel 185
McGraw-Hill’s PodClass: A Midsummer Night’s
Dream, Mallison 107 Nurse to Nurse: Pain Management, Willens 187
McGraw-Hill’s PodClass: French All-in-One, Nurse to Nurse: Trauma Care, Nayduch 184
Chapin 121 Nursing Laboratory and Diagnostic Tests
McGraw-Hill’s PodClass: GRE Vocabulary, Dulan 111 Demystified, Keogh 185
McGraw-Hill’s PodClass: Hamlet, Mallison 106 Nursing Spectrum Drug Handbook, 2010/e,
Schull 186
McGraw-Hill’s PodClass: Italian All-in-One,
Chapin 121 O
McGraw-Hill’s PodClass: Macbeth, Armstrong 106 Official Guide to the TOEFL iBT with CD-ROM,
McGraw-Hill’s PodClass: Romeo & Juliet The 3/e, Educational Testing Service 109
Armstrong 107 101 Activities For Delivering Knock Your Socks
McGraw-Hill’s PodClass: SAT Vocabulary, Anestis 110 Off Service, Performance Research Assoc 204
McGraw-Hill’s PodClass: Spanish All-in-One, 101 Games and Activities for Children with Autism
Chapin 120 Spectrum and Sensory Disorders, Delaney 81
McGraw-Hill’s PodClass: TOEFL Vocabulary, Zwier 111 101 Tough Conversations To Have With
McGraw-Hill’s SAT, 2010/e, Black 102 Employees, Falcone 203
Mentoring, Crawford 36 Online Professor’s Practical Guide to Starting an
Merge Ahead, Adolph 21 Internet Business, The, Babb 60–61
Michel Thomas Method™—Speak Dutch Optical Micro and Nanotechnology, Chiao 168
Get Started Kit, Adkins-de Jong 116 Optics Demystified, Gibilisco 153
Michel Thomas Method™—Speak French Optofluidics, Fainman 166
Get Started Kit, Thomas 117 Oracle E-Business Suite: General Ledger Guide,
Michel Thomas Method™—Speak German Cameron 141
Get Started Kit, Thomas 117 Oracle E-Business Suite: Procure-to-Pay Guide,
Michel Thomas Method™—Speak Italian Cameron 141
Get Started Kit, Thomas 117 Organic Electronics in Sensors and Biotechnology,
Michel Thomas Method™—Speak Japanese Shinar 167
Get Started Kit, Gilhooly 116 Organizational Champion, The, Thompson 23
Michel Thomas Method™—Speak Polish Other Kind of Smart, The, Deutschendorf 202
Get Started Kit, Cecula 116
256 Summer 2009
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P R
Paul Elvstrom Explains the Racing Rules of Sailing, Raising a Self-Disciplined Child, Brooks 79
2009-2012 Rules, Krause 97 Relax and Learn French 126
People Styles At Work..And Beyond, 2e, Bolton 207 Relax and Learn Italian 127
Perfect Phrases for Sports Coaches, Pim 90 Relax and Learn Portuguese 127
Performance Appraisal, Pocket Mentor Series 246 Relax and Learn Spanish 126
Performance Intelligence at Work, Bell 32 Renewable Energies for Your Home, Gehrke 150
Permanent Pain Cure, The, Chew 82 Residential Ventilation Handbook, Raymer 159
Persuasive Presentations, Booth 48 Rich, Samuel 197
Phase Space Optics, Hennelly 167 Riches Among the Ruins, Smith 192
Photoshop® CS4 QuickSteps, Matthews 145 Right Relationship, Brown 217
PMP® Project Management Professional Study
Guide, 3/e, Phillips 138 S
Portfolio Performance Measurement and Sales and Selling, Harvard Business Review 248
Benchmarking, Christopherson 51 Say It Right in Chinese! 115
Power of Management Innovation, The, Say It Right in French! 114
Feigenbaum 33 Say It Right in Italian! 115
Power of Strategic Commitment, The, Leibner 212 Say It Right in Spanish! 114
PowerPoint® Presentations that Sell, Cooper 44 Secret Language of Money, The, Krueger 38–39
Practical Boat Mechanics, Evridge 97 Secrets of the Marketing Masters, Martin 203
Practice Makes Perfect: English Sentence Builder, Site Planning and Design Handbook, 2/e, Russ 157
Swick 131 Skate’s Art Investment Handbook, Skaterschikov 57
Practice Makes Perfect: French Sentence Builder, Skills of An Effective Administrator,
Kurbegov 131 Harvard Business Review Classics 249
Practice Makes Perfect: German Sentence Builder, Smart Process Plants, Bagajewicz 161
Swick 131
Sociology Demystified, Alessio 152
Practice Makes Perfect: Italian Sentence Builder,
Solace, Temes 199
Nanni-Tate 131
Solid Waste Analysis and Minimization, Franchetti 162
Practice Makes Perfect: Spanish Sentence Builder,
Nissenberg 130 Start Your Own E-Business, 2/e, Entrepreneur Press 66
Practice Of Adaptive Leadership, The, Heifetz 238 Start Your Own Restaurant and More, 3/e,
Entrepreneur Press 66
Preparing A Budget, Pocket Mentor Series 246
Strategic Customer Service, Goodman 208
Preparing for Leadership, Dennis 210
Strategy For Sustainability, Werbach 237
Prescription Alternatives, 4/e, Mindell 80
Steel Connection Design and Details, 2/e,
Primal Management, Herr 195
Tamboli 155
Proactive Sales Management, 2e, Miller 207
Streetwise Russian with MP3 Disc, CD/e,
Program Management Office Advantage, The, Franke 128
Tjahjana 213
Succession, Goldsmith 239
Programming: A Beginner’s Guide, Mansfield 144
Super Service, 2/e, Gee 25
Protein Shakes for the Brain, Noir 76
Supply-Based Advantage, The, Rogers 214
Purpose Linked Organization, The, Love 28–29
Survival Guide for Buying A Home, A, Davis 205
Pygmalion in Management, Harvard Business Review
Surviving the Cancer System, Fesen 199
Classics 249
Symptom to Diagnosis, 2/e, Stern 175
McGraw-Hill 257
T i t l e I n d ex
T Turning to One Another, Expanded 2/e, Wheatley 217

TAB Green Guru Guides 162–163 12 Steps To A New Career, Wellenstein 230
Taxpertise, Entrepreneur Press 64–65 2009 International Building Code Need to Know,
Tax-Savvy Strategies for Making Money in Woodson 156
Alternative Investments, Bromma 46 2009 International Plumbing Code Need to
Teacher’s Calendar, School Year 2009–2010, The, Know, Woodson 156
11/e, Editors of Chase’s Calendar of Events 120 2009 International Plumbing Codes Handbook,
Teach Yourself Arabic Complete Course, Smart 134 Woodson 157
Teach Yourself Art History, 2/e, Pooke 84
U–V
Teach Yourself Body Language, 3/e, Wainwright 86
Upstarts!, Fenn 35
Teach Yourself Bringing Up Happy Children, Weil 84
Vander’s Renal Physiology, 7/e, Eaton 175
Teach Yourself Bulgarian Complete Course,
VaR Modeling Handbook, The, Gregoriou 53
Holman 134
Video Over IP, Mallya 165
Teach Yourself Business Mandarin Chinese,
Carroll 136 W
Teach Yourself Developing Your Child’s Creativity, Web Content RX, English 231
Wilson 85 Web Copy That Sells, 2e, Veloso 196
Teach Yourself Drawing, 4/e, Capon 85 What’s Your Body Telling You?, Sisgold 75
Teach Yourself Dreamweaver CS3, Tench 84 Wild Idea Club, The, Silber 231
Teach Yourself Greek Complete Course, Matsukas Williams Obstetrics, 23/e, Cunningham 180
147
Winning Sales Letters—From Prospect to Close,
Teach Yourself Helping Your Child Get Fit, Allora 45
Roberts 85
Winning The Global Talent Showdown, Gordon 221
Teach Yourself How to Write Your Life Story,
World Famous, Tyreman 200
Gawthorpe 86
Writing Better English for ESL Learners, 2/e,
Teach Yourself Latvian Complete Course, Sapiets 135
Swick 118
Teach Yourself Relaxation, 3/e, Muir 86
Telephone Triage, Wheeler 184 X
Theory U, Scharmer 218
Xara Xtreme™: The Official Guide, Bouton 148
They Don’t Teach Corporate In College, rev/e,
Levit 229 Y
Think Again, Finklestein 238
Y In The Workplace, Lipkin 233
Think Like A Marketer, Sonnier 232
This Old Boat, 2/e, Casey 92 Young Guns, Tuchman 201
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