Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
SECTION - A
Q.l. Write short notes pn any five. Each question carries equal marks. (5X4=20)
a) Image Stabilization
b) Focus
~i
. c) Fish eye lens
d) Digital Zoom
e) RAW
f) White Balance
g) . UV Filter
SECTION., B
Q.2. Attempt any four from the following. Each question carries equal marks. (4X5=20)
a) Explain the function of aperture in DSLR. How does aperture control the Depth of
Field?
b) What do you mean by Focal Length?
c) What are the precautions that we should keep in mind during photography?
d) Write five major difference between Digital and Film Still Camera.
e) Define Photo Essay with the help of a suitable example and how it is different with
Photo Feature?
SECTION - C
Q.3. Attempt any four from the following. Each question carries equal marks. (4XIO=40)
a) Elucidate the working principal of Digital SLR Camera with the help of a neat
diagram.
b) Explain in detail the different types of prominent Camera Shots.
c) Define Exposure triangle. What is its use in Photography?
d) Discuss the different types of lenses and their use.
e) Mention the significance of photo editing software's for digital photos.
OR
Q.2. Attempt any Five. Define in 30-40 words, each carry 2 marks. (2x5=10)
a) Target Audience
b) Media Market
c) TRP
d) Audit Bureau of Circulation
e) Media distribution
f) DAYP
g) Impact of digital media on Print
Q.3. What are the main revenue sources in print media? (5)
QA. Describe the media metrics and its role in different media? (5)
Q.6. What are the main trends and opportunities in the media industry? (5)
Roll No.
",
.. )
Q.l. Who has become the India's longest serving Chief Minister of India?
a) Naveen Patnaik
c) Shivraj Singh Chauhan
b) Raman Singh
d) Pawan Chamling
Q.2. What is the India's rank in the 20 I R World Press Freedom Index (WPFI)?
a) 136th b) 138th c) 135th d) 137th
Q.3. Who has become the first woman lawyer to be directly promoted as a judge of the Supreme
Court (SC)?
a) Ranjana Prakash Desai b) Ruma Pal
c) Indu Malhotra d) Gyan Sudha Misra
QA. Nadiya Shafi has won the 2018 Martha Farrell Award for Excellence in women's
empowerment. She is video reporter from which city?
a) Shillong b) Guwahati c) Lucknow d) Srinagar
Q.5. Who bagged India's first model at the 2018 International Shooting Sport Federation (lSSF)
World Cup in South korea?
a) Ronjan Sodhi b) Shahzar Rizvi
c) Om Prakash Sharma d) Jitu Rai
Q.6. Who has been conferred with the Dadasaheb Phalke Excellence Award 2018 for the Best
Leading Lady (Critics Award)?
a) Alia Bhatt b) Anushka Sharma
c) Aditi Rao Hydari d) Deepika Padukone
Q.7. Surendra Nihal Singh. who passed away recently, was the famous personality ofwhich field?
a) Journalism b) Sports c) Film Industry d) Painting
Q.8. Who has been conferred with the 2017 Oadasaheb Phalke Award?
a) Shatrughan Sinha b) Arnitabh Bachchan
c) Vinod Khanna d) Sri Devi
Q.9. Which movie bagged the best film award at the 65th National Film Aw"ards for 20 17'?
a) Newton b) Village Rockstar c) Nagarkirtan d) Water Baby
1 I
Q.I0. India has clinched its first-ever gold in badmitton mixed-team event at the 21 st
Commonwealth Games (CWG) by defeating which country?
a) China b) Australia c) Malaysia d) Japan
Q.ll. What is the India's position in the world in terms of risk of cyber threats in 2017. as per latest
report by security solutions provider Symantec?
a) Ist b) 3st c) 4st d) 2st
Q.12. The date emergency was withdrawn-
a) 25th June, 1975 b) 25th June, 1977 c) 21 March, 1977 d) 21 March. 1978
Q.13. Gandhiji was assassinated by Nathuram Godse on-
a) 211llOctober. 1948 b) 30th January. 1947
c) 2l1UOctober.1947 d) None ofthe above
" Q.16. Which of the following states has the largest no. of representation in Loksabha-
a) Bihar b) Maharashtra c) Uttar Pradesh d) West Bengal
Q.25. First nuclear test was conducted during the Primeministership of-
a) A.B. Bajpai b) Narendra Modi c) Indira Gandhi d) Narsimha Rao
\ ,
Q.1. Describe the characteristics of the traditional societies with suitable examples (5)
Q.2. What do you understand by social change and how it is related to the policy change? (5)
Q.3. What is economic disparity and how it is affecting the socio-economic development of India? (5)
Q.1. What do you mean by new social movements? How you will explain Dalit movement as new
movement? (10)
Q.2. Describe the salient features of Indian economic system. How globalization. liberalization and
privatization have changed the character of Indian econoly? (J(I)
******ETE MA Y 2018*****
Roll No.
Q.ll is the last time at which a story can be accepted covered by a reporter.
a) deathline b) deadline c) narrow line d) none of these
SECTION - A
SECTION - C
SECTION - A
(10*2 = 20)
0·1. Write short notes on
(a) Banner
(b) Tripod
(c) Microphones
(d) lPTV
(e) HDMI
(I) Sprit level
(g) HMI
(h) VTR
(i) Zoom servo
U) Holding
SECTION -B
Q.2. Attempt any four of the following (4*5 = 20)
(a) Define shot and type of shots.
(b) What are High definition and Standard definition?
(c) What is the deference between byte and interview?
(d) What do you understand by news package?
(e) What is composition in video production?
SECTION -C
Q.3. Attempt any four of the following (4*10 = 40)
(a) Define any three types of microphones used in television production with suitable
illustration?
(b) What is the deference between fiction and nonfiction production? Give the suitable
example.
(c) What are the main characteristics of audio visual media? Explain briefly
(d) What is the deference between panel discussion and talk show? Explain
(e) What do you mean by voice over? Explain some of the techniques of doing voice over.
SEC. -A
Write Short notes on the following. Attempt any four. (4x5=20)
Q.1. What is advertising? Write the various forms of consumer advertising with examples.
Q.2. Write a short note on product life cycle.
Q.3. Why market research is important inadvertising?
Q.4. What are the elements of advertising?
Q.5. What do you mean by target audience?
SEC-B
(2XIO=20)
"
Attempt any two out of the following.
Q.7. What technique will you use to get Panelists from outside the studio to participate in a
'Live Show'?
a) Phone-in b) Skype c) Phone call to Studio d) None
BJMC 2NDSemester
Introduction to Advertising and Public Relation - 10010212
END TERM THEORY EXAMINATION
" Q.5.
d) None of the above
Q.9. Which of four PR model set out below (Grunig and hunt) is used most by practitioner? (1)
a) Press Ajenda b) Asymmetric c) Press Agentry d) Public Informaton
Q.I0. One of the big differences between advertising and public relation is that (1)
a) PR uses persuasive communication strategies
b) PR practitioner is eager for the public to recognize example of publicity
c) Advertising typically pay for the media space and time they received
d) all of these
Q.ll. Who develop the two way model of public relations? (1)
a) Edward 8emays b) Sigmund Freud
c) James Grunig d) Lvy lee and George Creel
Q.13. When localizing news releases, public relation professionals should consider (1)
a) Psychological as well as geographical closeness.
b) Only geographical closeness.
c) Only Psychological closeness.
d) Financial and geographical closeness
Q.16. Who among the following is widely none as the father of modern public relations industry and
the first public relations advisor? (1)
a) Phineas T. Barnum b) Ivy Lee c) Andrew Jackson d) Sir Walter Raleigh
Q.18. According to the text, the primary activities of PR practitioners include (1)
a) Advertising, counseling, and fundraising
b) Writing, speaking and organizing
c) Research, Counseling and communication
d) A 11of above
PART - B (DESCRIPTIVE TYPE)
"
(1)
Q.4. We perform the white balance for
a) White color in our image b) Removing unrealistic cast
c) control the exposure d) none of the above
(1)
Q.5. Daylight color film is balanced for light at
a) 3200K b) 3400K c) 5400K d) 7000K
(1)
Q.6. We set sprit level in tripod
a) Balance the exposure b) Balance the camera
c) Set the color tone d) none of the above
(1)
Q.7. A Pixel is
a) A cartoon channel b) A sensor
c) A color dot in a digital image d) Digital memory
(1)
Q.8. Lasso tool of Photoshop is used for
a) Color the desire area of the image
b) Cut the desire area of the image
c) Select the desire area of the image
d) None of the above
P.T.O.
Q.9. Shutter speed measured in
a) F-stop (1)
b) Kelvin c) Second d) Meter
Q.I0. DPI Stands for
a) Digital per inch (1)
b) Dots per inch
c) Digital public of India d) Dots per indicator
Q.l1. Focal length measured in
a) Second (1)
b) Inch c) F-stop d) MM
Q.12. A photograph which we click in 3-5 different exposure is called
(1)
a) Landscape b) HPR
c) Portrait d) High Dynamic Range
Q.6. Analyze the picture and identify the problem and provide solutions.
Figure 2
Figure I
Figure 4
Figure 3