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Self-employed business
Advantages
● Creative freedom
● Independence
● Job satisfaction
● Location
● Salary
Disadvantages
● Lack of employee benefits
● Long hours
● Responsibility
● Social isolation
● Starting from nothing
● Unpredictable finance
2. Family-owned company
Advantages
● Stability
● Commitment
● Flexibility
● Long-term Outlook
● Decreased Cost
Disadvantage
● Family Conflict: Conflict is bound to happen at any firm.
● Unstructured Governance: Governance issues tend to be taken less seriously at family businesses.
● Nepotism: Some family businesses are reluctant to let outsiders into the top tier.
● Succession Planning: It is of utmost importance in family firms that a strong succession plan is in place.
9. Marketing? Marketing mix? Role of marketing? How marketing helps firms? Differences between selling
and marketing?
Marketing:
The management process through which goods and services move from concept to the customers. It include the
coordination of four elements called the 4P’s of Marketing (7P’s).
Marketing mix:
Refers to the set of actions:
● Price: refers to the value that is put for a product
● Product: refers to the item actually being sold
● Place: refers to the point of sale
● Promotion: refers to all the activities undertaken to make the product of service know to the user and trade
Nowadays, the marketing mix increasingly includes several other Ps.
Roles of marketing:
● Ensures organization survival, growth and reputation.
● Widens market
● Meets the customers’ needs and wants
● Adapts the right price
Differences:
Planning is short-run-oriented,
Planning is long-run oriented regarding new
5 regarding today products and
products, tomorrow’s markets, and future growth.
markets
11. Product life cycle? Differences between growth and maturity stages? Strategy for maturity stage?
Definition:
The stages a product goes through from when it was first thought of until it finally is removed from the market
Stages of product life cycle • Research and development • Introduction • Growth • Maturity • Decline
Differences:
Growth stage:
● Costs reduced due to economies of scale: as production and distribution are ramped up, economies of
scale kick in and reduce the per unit costs.
● Sales volume increases significantly: as the product increases in popularity, sales volumes increase.
● Profitability begins to rise: revenues begin to exceed costs, creating profit for the company
● Public awareness increases: through increased promotion, visibility and word of mouth, public awareness
grows.
● Competition begins to increase with a few new players in establishing market
● Increased competition leads to price decreases: price wars may erupt, technology may get cheaper, or
other factors can ultimately lead to falling prices.
Maturity stage:
● Costs are lowered as a result of production volumes increasing and experience curve effects
● Sales volume peaks and market saturation is reached
● Increase in numbers of competitors entering the market
● Prices tend to drop due to the proliferation of competing products
● Brand differentiation and feature diversification is emphasized to maintain or increase market share
● Industrial profits go down
Strategies:
● Improving specific features in order to resell the product (for instance, in the case of a car, the
manufacturer may include alloy wheels, new colors, sport or hybrid versions, or other changes in order to
keep sales going);
● Lowering prices in order to fight off competition;
● Intensifying distribution and promotional efforts;
● Differentiation efforts, in the hope that new customers will start to buy the product.
● Finding a new targeted market.
Drawbacks
● Encouraging the theft of intellectual property
● Poor working conditions
● Reduce tax revenues
● Threat to the presence of domestic industries
Postive side:
● Shake up an existing industry
● Strengthen local economies
● Have a spillover effect
● A long term commitment
Negative side:
● Security
● Profits in the long run
● Messy politics
Conclusion: Still, FDI does more good than harm