Journey So Far !!

2,00,000 + Products across 2,000 +

brands
Single Largest Player
1000+ Full time Employees

370+ FirstCry.com franchise stores

45% + market share in online retail
11,500+ hospital network for sampling in 330
cities

35% GMV from Babyhug

13 product categories and 17K + SKUs

Vision : To own the entire Babies/Kids Eco-system

 Largest & most engaged user community built in the
parenting, baby & kids segment

80%
12 MN
Repeat
transacting
customers a
customer base
month

2.5 lakh new 195 cities

customers Presence
added every with 370+
month stores

220 k Firstcry boxes are delivered

every month to hospitals
 Firstcry-Mahindra
Business Consolidation

The Economic Times Mint

Key Highlights post business consolidation:

• With a footprint of 350+ stores, Firstcry has cemented

its position as the undisputed market leader in the
baby and kids industry
• Expanded brand portfolio (national and
international) e.g. Carter’s
aid
Investment by Softbank
Firstcry.com Store Existence

•28 State

•195 Cities

•370+ Stores
 Clothes

 Shoes
Category Spread
 Nursery

 Toys &
Gaming

 Baby Gear

 Bath &
Skincare

 Feeding
Nursing

 Diapering

 Mom &
Maternity
Our Brand Ambassador –
Mr.Amitabh Bachchan
TV Campaign - 2018
 Key Points
 Recession free industry, high repeat rates, high loyalty rates,
massive lifetime value of customers (with average 2 kids, the
customers will shop for 8-9 years at least)

 Large and highly fragmented Indian market provides huge

potential for baby & kids players

 Market leader in the kids & baby product industry

 2.5x bigger than next largest retailer

 Highest Product range in the segment with all the top brands

 Tremendous growth in the last 6 years

 Strong Private Label Brands - Baby Hug, Cute Walk & Fab &
Funky
 Brand support for franchisee

 Staff Training Support

 Store Marketing promotion to both online & offline customers

 Dedicated resources for smooth store operations

 Strong presence all across the country

 Swift Logistic to every corner of the country

 IT Support 7 days a week

 High awareness across the Target group through Hospital driven

activity.
Future Planning

Build dominance over the industry through

l

● Extensive depth in all merchandise categories

● Consistent Product availability
● Signature customer experience
● Latest modernized Technology
● Super efficient in supply chain

Possible presence in International markets in the Middle East

l

and Southeast Asia over time

Our Stores