2 19 th

National Tuna Congress

contents
table of

04 CONGRESS HOST
06 HOST MESSAGE
07 HOST CITY MESSAGE 42
08 MESSAGES Philippine Fisheries Sail Towards Bright Horizons
18 CONGRESS SCHEDULE
22 CONGRESS SPEAKERS
24 CONGRESS RESOLUTIONS
80 18 NTC PHOTO OPS
th

86 WORKING COMMITTEES
96 FRIENDS OF PHIL TUNA INDUSTRY 50
98ACKNOWLEDGMENT GENSAN’S TUNA FESTIVAL: A PEACEtival of Fun!

ARTICLES
Relative abundance of yellowfin tuna for the purse
seine and handline fisheries operating in the
Philippines Moro Gulf (Region 12) and High Seas
Pocket #1 30 54
Overview of Tuna Fisheries in the Western and
Central Pacific Ocean, includeing economic 23 Harvest Strategies

conditions – 2016 36
Time for Entrepreneurial Revolution: Know the DTI’s
7Ms Way of Uplifting Micro, Small, and Medium
Enterprises (MSMEs) 44

69
FARM TOURISM : New Tourism Destination in
Gensan
49
Netting Billions: A Valuation of Tuna in the Western
and Central Pacific Ocean

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 SOCSKSARGEN FEDERATION OF FISHING AND
ALLIED INDUSTRIES, INC. (SFFAII)
The Federation
SOCSKSARGEN Federation of Fishing and Allied
Industries, Inc. a non-government, non-profit
organization, established in 1999 as an umbrella
organization of 7 associations with a total over
100 companies involved in fishing, canning, fish
processing, aquaculture production & processing
and other allied industries. Its membership cuts
across the entire value chain from the capture
fisheries sector, composed of the hand line
fishermen, the small, medium & large commercial
ring netters and purse seine operators, to the
fish processing sector and exporters composed of
the big canning operators, fresh chilled, frozen fish
value-adding sector. It is based in General Santos
City governed by a Board of 14 Directors and by
the Executive Director handling the day-to-day
operations.
Vision-Mission
The Socsksargen Federation of Fishing and Allied
Industries, Inc. is a cohesive federation acting
as catalyst towards attaining fishing industry’s
sustainability and global competitiveness through
advocacy work in the local, national and international
arena with leadership exercising democratic and
participative means in attaining its objectives
anchored on its core values of unity, cooperation,
equality and social responsibility.
4 19 th
National Tuna Congress
The Objectives
1. Unite the different fishing associations and allied
industries in SOCSKSARGEN to jointly work for a
sustainable and globally competitive industry;
2. Serve as the voice of the fishing industry in
lobbying for the key policy agenda and relevant
issues and concerns;
3. Provide a neutral venue for its members to raise
specific problems and resolve fundamental issues
besetting the industry; and,
4. Serve as a forum to strengthen industry
representation and positioning with respect to
other players in the world with the end view
of protecting, expanding, and maintaining the
country’s strategic lead in the tuna industry
member-associations
1. Southern Philippines Boat Owners and Tuna
Association (SPBOTA)
2. South Cotabato Purse Seiners Association (SOCOPA)
3. Umbrella Fish Landing Association (UFLA)
4. Chamber of Aquaculture and Ancillary Industries of
Sarangani, Inc. (CHAINS)
5. Tuna Canners Association General Santos (TCAGS)
6. Fresh Frozen Seafood Association – Tuna Processors
Philippines, Inc. (FFSA-TPPI)
7. Tuna Cooperative of General Santos City (Tuna
Coop)
8. Shipyard Association of the Fishing Sector (SAFS)
 CONGRESS HOST

SFFAII Officers 2017-2019 Board of Directors

Joaquin T. Lu Dexter G. Teng

Member, Southern Philippine Boat Owners & Tuna Association
President General Manager, TSP Marine Industry

Roy C. Rivera
Member, Southern Philippine Boat Owners & Tuna Association
Chief Finance Officer, RD Corporation
Isidro D. Lumayag Isidro D. Lumayag
1st Vice-President for President, South Cotabato Purse-Seiners Association
General Manager, CHL Fishing
Internal Affairs
Dominic R. Salazar
Vice-President, South Cotabato Purse-Seiners Association
General Manager, Trinity Homes Industrial Corporation

Ricardo B. Magnayon, Jr. Benedicto L. Granfon, Jr.

President, Umbrella Fish Landing Cooperative
2nd Vice-President for President, Roel Fishing Industry, Inc.
External Affairs Dino H. Barrientos
Executive Director, Umbrella Fish Landing Association

Joaquin T. Lu
President, Tuna Cooperative of General Santos
Dino H. Barrientos Chairman, Citra Mina Group of Companies

Secretary Soledad B. Manangquil

Vice‐President, Tuna Cooperative of General Santos
President, Southern Minda Traders Corp.

Jose Emmanuel M. Santos

Dexter G. Teng President, Fresh Frozen Seafood Association of the Phils., Inc.
Treasurer President, Sta. Cruz Seafoods, Inc.

Ms. Emma F. Garay

Vice President, Fresh Frozen Seafood Association of the Phils. Inc.
General Manager, Well Delight Network Corporation
Editha B. Espinosa
Ricardo B. Magnayon, Jr.
Auditor President, Tuna Canners Association of General Santos
Plant Manger, General Tuna Corporation

Editha B. Espinosa
Dominic Salazar Treasurer, Tuna Canners Association of General Santos
Plant Manager, Ocean Canning Corporation
Public Relation Officer Ramon M. Macaraig
Director, Chamber of Aquaculture and Ancillary Industries of Sarangani, Inc.
Consultant, Alsons Aquaculture, Inc.

Rosanna Bernadette B. Contreras Danilo E. Caparos

Director, Chamber of Aquaculture & Ancillary Industries of Sarangani, Inc.
Executive Director, SFFAII Manager, San Andres Aquaculture

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The 19th National Tuna
Congress aims to present
and discuss the following:
Philippine Tuna Fishery
TUNA Fisheries in the Western
and Central Pacific Ocean
Including Stock Assessment
and Economic Conditions
Presentation of the Draft
National Tuna Management
PlanBFAR Technical Working
Group for TUNA
USAID Oceans Supported
Studies
Field Assessment of Labor in
the Tuna Fisheries Sector
Gender Analysis in the
Fisheries Sector
Update on the USAID Oceans
CDT Project in General Santos
City and Indonesia
Updates on the ASEAN Catch
Documentation Scheme
(ACDS) and work on Regional
Fisheries Management
US Food Safety
Modernization Act
Responsible Sourcing of
Tuna Products
6 19 th
National Tuna Congress
Message from the Congress Host
It has been three decades since I began working in the Tuna Industry, from
merely buying and selling in what used to be the “fish landing” of “Dadiangas”
public market to eventually owning my own businesses engaged in fishing
and tuna processing. In the last six years that I have been entrusted to represent
Socsksargen Federation of Fishing and Allied Industries, Inc. (SFFAII) as its President
and now with an additional two more years to come, I am truly appreciating the
meaning of being a Key Player and Leader in this industry.
First, there has to be responsibility; one has to accept the resulting consequences
for every action notwithstanding the immediate surrounding circumstance but
also, for generations to come. Stakeholders from all sectors need to work together
to establish and continue improving tuna management plans. Setting aside their
differences and cooperating with regulatory boards that sometimes run counter to
respective interests.
There has to be selflessness; one has to have compassion for the many. The industry
is especially faced with dim realities such as diminishing fish catch and adverse
climate change; Competition can be cutthroat, where one can be tempted to
maximize profits and cut unwanted costs. However, one can opt to put the welfare
of the many ahead of one’s self. This is evident in the course of actions undertaken
by industry stakeholders, such as opening opportunities for improvement in the
working conditions of the industry’s labor force, especially the fisher folks. The
Bureau of Fisheries and Aquatic Resources (BFAR) has required health certificates
for each fisher folk to promote awareness, verify their health conditions and ensure
their seaworthiness. It is heartwarming to witness the move towards achieving
inclusive growth as we give more to those who have less.
Lastly, there has to be pro-active cooperation; one has to involve as many relevant
sectors as possible in order to drive plans into action. As one of the appointees of
National Fisheries and Aquatic Resources Management Council (NFARMC), I have
seen the vigorous efforts of the government to engage the private sector and the
equally motivated response of the private sectors in finding ingenious ways to keep
the industry thriving.
I believe that these, and more, have been the valuable characteristics acquired
by industry stakeholders throughout the years as evidenced by their resilience,
strength and competitiveness. While there is no doubt that there are still things
to learn and relearn, it would not hurt to celebrate the milestones that the industry
has reached through the concerted efforts of people from government and non-
government organizations, as well as the private sector and the labor force.
For this 19th National Tuna Congress, it is indeed timely that we celebrate “The
Philippine Tuna Industry: Resilient. Strengthened. Competitive.” May this Congress
be a collective body of leaders of change to serve as an unwavering impetus to
further propel the industry to unprecedented heights.
Thank you very much. Magandang GenSan!
JOAQUIN T. LU
Chairperson
19th National Tuna Congress
Message from the Host City
On the occasion of the 19thNational Tuna Congress, the City Government of
General Santos and its people welcome all delegates, guests, exhibitors and
visitors for your unflinching support and dedication to the industry that made as
one of the world’s largest tuna producers and processors.

The Philippine tuna industry started and grew from this city. It carved a name for
General Santos City as the country’s Tuna Capital and placed it in the map of the
world’s major tuna producers.

And rightly so, More than 65 percent of the total tuna catch in the country are
landed, processed and manufactured in the city of which more than 80 percent
are exported throughout the world.

The Philippine tuna industry is one of the more resilient industries to be largely
based in Southern Mindanao. It has weathered all the challenges that came its
way. And yet, it remains as a major contributor to the Philippine economy.

Over the last decade, we have continuously fought our way back, became more
responsive and competitive while maintaining our strength as the region’s most
stable tuna producers.

As virtually the permanent host of the annual Tuna Congress, General Santos City
takes proud of our pioneering spirit and ability to innovate and trail blaze our way
into where we are today.

Of course we would not have achieved all these without all the stakeholders
contributing their own shares in these success and accolades that were bestowed
and continue to be given us.

Allow me therefore to thank all of you for coming and participating in this annual
event of the tuna industry.

May God continue to bless us with the blessings of the seas.

RONNEL C. RIVERA
City Mayor

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 REPUBLIC OF THE PHILIPPINES

Office of the President

My warmest greeting to the SOCSKSARGEN Federation of Fishing and Allied
Industries, Inc. (SFFAII) as it holds the 19th National Tuna Congress.

The Philippine tuna industry is one of the most resilient sectors that generate
employment and financial opportunities for the people of Mindanao. This has
flourished through the years because of the continuing cooperation of different
organizations and the government.

I commend SFFAII for this congress that serves as platform for the industry’s
players to collaborate and enhance their capabilities. This year’s plenary topics will
help the members address issues in labor, gender equality, quality assurance and
tariffs. This event will surely advance the competitiveness of the fishing and other
allied business in our country.

Let us remain steadfast in developing our potential so that we may be able to

achieve lasting prosperity and give a more comfortable life for our people.

I wish you success in your future endeavors.

RODRIGO ROA DUTERTE

8 19 th
National Tuna Congress
 MESSAGES

REPUBLIC OF THE PHILIPPINES

Office of the Vice-President

Greetings and congratulations to SOCSKSARGEN Federation of Fishing and
Allied Industries (SFFAII) on its holding of the 19th National Tuna Congress!

As ensuring the sustainability of resources becomes increasingly vital with our

ever growing population, so too does our partnership with organizations like
yours, tasked with the objective of seeing this goal through. Our people depend
on the work that you do to find viable and responsible ways to maintain the
fishing industry, an incredibly important part of our nation’s economic life. Many
Filipinos depend on your industry for the welfare and continued well-being of
themselves and their families, and we trust that this congress will also be an
opportunity to take their interests into account. With this in mind, we are proud
to support SFFAII in its mission for a fair, sustainable, and globally competitive
industry.

Events such as this one are essential to achieving success. We are confident that
you will come away from this assembly with an improved sense of the challenges
facing your industry, and how best to respond to them. Furthermore, may this
meeting bolster the unity that your alliance has fostered between associations, as
a unified effort is truly the most effective means to a strengthened, responsive,
and competitive industry.

Thank you for all of the hard work that you do and we wish you success in all
your future endeavors!

LENI G. ROBREDO

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 DEPARTMENT OF AGRICULTURE

Office of the Secretary

My warmest greetings and congratulations to SOCSKSARGEN Federation of
Fishing and Allied Industries (SFFAII) for once more efficiently orchestrating this
year’s staging of the 19th National Tuna Congress.

Your theme this year, “Tuna Industry: STRENGTHENED. RESPONSIVE.

COMPETITIVE.” underscores the industry’s pride in its solid achievements in the
past two decades and its firm resolve to hurdle the huge challenges that remain.

Indeed, through the years, the Philippine tuna industry, with SOCSKSARGEN as
epicentre, has stood firm as the epitome of dynamism and resilience. Thanks to
the industry stakeholders’ rock-solid unity and their willingness to partner with
government, the tuna industry has, despite the odds, remained as one of the top
global producers and exporters of tuna.

This industry unity and partnership is best exemplified by this Tuna Congress,
which had always been the ideal venue for information sharing, keeping abreast
with the latest trends and even making business deals. I, therefore, commend
the organizers, participants and guests for your collective effort to enhance and
sustain the competitiveness of Philippine tuna. I am confident that this year’s
event would be another great learning experience that will not only enhance
everyone’s knowledge, but also further hasten the growth of the tuna industry.

EMMANUEL F. PIÑOL

10 19 th
National Tuna Congress
 MESSAGES

DEPARTMENT OF TRADE AND INDUSTRY

Office of the Secretary

I wish to offer my warmest congratulations to the SOCSKSARGEN Federation of Fishing and
Allied Industries, Inc. (SFFAII) for staging the 19th reiteration of the National Tuna Congress.

The theme for this year’s, “Philippine Tuna: Responsive. Strengthened. Competitive” is
likewise entirely apt, a statement on what the Tuna Industry has gone through and an
indication of its resiliency, strength, and competitiveness-elements that are crucial to the
sustainability of this industry.

Currently, over 60 percent of the Philippine tuna production is based in Mindanao and is
centered in General Santos City. The industry generates about 120,000 direct jobs and its
value of exports in 2010 amounted to US$359.38 million. Six out of seven canneries are
located in General Santos City, while 80 percent of the country’s fresh frozen processors and
exporters are based in the SME city and supporting about 3,000 jobs. Lastly, majority of its
production is exported to US and European countries.

To ensure the sustainability of our country’s Tuna Industry, the Department of Trade and
Industry (DTI) remains committed in not only transforming this industry into one that is
globally-competitive, but can also sustainably generate job and employment opportunities
for our countrymen.

Through DTI’s initiatives like the Doing Business in Free Trade Areas (DBFTA) Program, we
update tuna exporters on the benefits in dealing with Free Trade Agreement (FTA) countries
whenever a DBFTA Session is conducted in Region XII, given that the Marine Products Sector
is among the Focus Sectors.

We have also included the Tuna Industry among the priority sectors in the National Industry
Cluster Competitiveness Enhancement Program (NICCEP) even as members of the Tuna
Industry Cluster can take part in the Shared Service Facility (SSF) Program, which addresses
gaps in the supply and value chain.

We thank the SFFAII in holding this event to serve as a platform for key stakeholders
to discuss issues and challenges in the industry, as well as giving small tuna players an
opportunity to meet with their larger counterparts both nationally and regionally.

We hope as well that you will continually partner with DTI in working to generate inclusive
growth and shared prosperity for our countrymen through the responsible and sustainable
use of our country’s great bounty of the sea.

Mabuhay!

RAMON M. LOPEZ

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 MINDANAO DEVELOPMENT AUTHORITY

Office of the Chairperson

Asslamu Alaikum Warahmatullahi Wabarakatuh!

Let me convey my heartfelt congratulations to the SOCSKSARGEN Federation of Fishing &

Allied Industries Inc. (SFFAII) for the successful conduct of the 19th National Tuna Congress
& Trade Exhibit here in th wonderful city of General Santos. Your unwavering support to the
industry that shaped the city and the region to what it is now is a prime example of inclusive
socio-economic development that is worth commending and emulating.

This year’s theme, “The Philippine Tuna Industry: Strengthened. Responsive. Competitive,”
mirrors where the current tuna industry stands, particularly in the face of rapid globalization.
Our numbers are strengthened – as reflected in the production volumes that continue to
show positive gains through the years. We become responsive to demands, especially that
our tuna industry is considered as one of the country’s top fishery exports.

And most importantly, we strive to remain competitive knowing that we are banking on an
industry with immense potential to go global.

With the many brilliant minds gathered in this three-day activity, I hope that you keep
in mind these three salient points as you map out innovative solutions that will help this
industry grow further.

Rest assured that in your pursuit towards industry development, the Mindanao Development
Authority will be firm in promoting and coordinating efforts that will position the region as
a competitive and global economic hub.

At the forefront of our initiatives is a particular focus on strengthening modes of connectivity

and logistics in order for potential investment opportunities to thrive in more areas within
Mindanao.

Through the Mindanao Development Corridors, the agency’s spatial development strategy,
we are looking at big-ticket infrastructure projects in Mindanao to push through. This
includes the General Santos Aerotropolis project that is seen to serve as a key catalyst for
economic activity in the city and the greater part of the SOCSKSARGEN region.

Indeed, this year’s Tuna Congress and Trade Exhibit goes beyond establishing partnerships.
It is our collective testament in saying that business confidence in Mindanao remains
steadfast, especially in the light of the recent events that transpired in the island-region.

May this event serve as a platform for a fruitful exchange of ideas and visions that will
contribute to the overall agenda of socio-economic progress for the people of Mindanao.

Wassalam at Mabuhay tayong lahat!

SECRETARY DATU ABUL KHAYR D. ALONTO

12 19 th
National Tuna Congress
 MESSAGES

Bureau of Fisheries and Aquatic Resources

Office of the Undersecretary

We wish to extend our compliments to the SOCSKSARGEN Federation of Fishing and Allied
Industries (SFFAII) for 19 years of unrelenting pursuit of a more sustainable tuna industry
in the Philippines. Over the years, SFFAII has proven itself a reliable government ally in
promoting responsible tuna fishing. Thank you for your active collaboration with us.

This year, we celebrate the admirable traits of the Philippine tuna industry: strengthened,
responsive, and competitive. The industry derives its strength from solid relationships
among its members, and their close cooperation with the government in implementing
science-based management measures. It is also responsive as it is able to address pressing
fisheries concerns, and make the industry adaptable to changing times. Moreover, it is
competitive, and is in fact one of our top performing fisheries sub sector.

On our end, we are glad to let you know that we never stop finding opportunities to
assist the industry achieve its full potential. The Department of Agriculture and Fisheries
through the leadership of Secretary Emmanuel F. Piñol is working to formally declare the
Philippine Rise, previously Benham Rise, as a food production region. Our scientists carry
out oceanographic studies in this underwater environment which is a possible alternative
to our traditional tuna fishing grounds. The MV DA-BFAR has sailed to Philippine Rise
early this year and we have personally witnessed the abundance of resources in this area.

We also implement innovative programs for marine conservation. For instance, the Malinis
at Masaganang Karagatan or MMK, an annual search for outstanding coastal communities
in the country, sums up in its criteria all the steps we need to take to protect our marine
resources. These include the eradication of illegal fishing, enforcement of three-month
closed fishing seasons, establishment of marine protected areas, mangrove reforestation,
and ensuring the cleanliness of our seas. If we rehabilitate and maintain our marine
resources, we need not go far to fish as nearby waters will teem with life including big
fishes like tuna.

We congratulate all the people behind this gathering. Thank you and we wish you a
worthwhile 19th National Tuna Congress.

COMMODORE EDUARDO B GONGONA PCG (RET)

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 1ST CONGRESSIONAL DISTRICT OF
SOUTH COTABATO & GEN. SANTOS CITY

Office of the Representative

My warmest greetings on the occasion of your 19th National Tuna Congress this September
6-8, 2017 in General Santos City! Congratulations likewise to the officers and members of
the SOCSKSARGEN Federation of Fishing and Allied Ind., Inc. (SFFAII) who have been the
backbone of this fishing industry.

Our determination should remain steadfast and hopeful that we will be able to respond to
future challenges in a collaborative fashion when at stake here is not only the welfare of
the tuna industry but also the interest of the fishermen.

The office of the undersigned is committed to advocate said predicament in the halls
of Congress with emphasis on sustainable and responsible fishery. Along this line, we
shall fortify our foreign relationship to establish strong ties between and among countries
involved in the tuna industry. Likewise, we shall endeavor to make a government agency
solely created for the fishing sector of the country.

I hope that the 19th Tuna Congress will spur more out of our stakeholders to address the
pressing concerns confronting us. Verily, our marine resources still holds potential for us
to take advantage.

On this 3-day event, we hope for a productive and dynamic event bringing in the table the
stakeholders, private sector and the government to take a hard look in the path and future
of our tuna industry.

Mabuhay and Magandang GenSan!

REP. PEDRO B. ACHARON, JR.

14 19 th
National Tuna Congress
 MESSAGES

Committee on Aquaculture &

Fisheries Resources

Office of the Representative

The Committee on Aquaculture and Fisheries Resources of the House of

Representatives commends the SOCSKSARGEN Federation of Fishing and Allied
Industries, Inc. and its partners for another successful National Tuna Congress and
Trade Exhibit!

This year’s theme on a strengthened, responsive, and competitive Philippine Tuna

Industry reflects how far the industry has gone in being a presence not only in our
country’s economy, but also in the global market. You have shown extraordinary
resilience and strength in overcoming the challenges through these years of growth,
in an industry that is continually exposed to the vagaries of the environment, be
they natural or man-made. Still, you move forward, and with government support
and proactive participation of your sector, you will reach new heights and attain a
position as a major player in our economy.

We at the Committee on Aquaculture and Fisheries Resources consider you as our

partners in crafting meaningful and relevant legislation that would further develop
and strengthen not only the tuna fishing industry but the whole fisheries sector.
Together, let us bring the sector to its well-deserved triumph!

Congratulations to everybody on a successful Tuna Congress for 2017!

Mabuhay tayong lahat!

LUIS “JON JON” A. FERRER IV

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16 19 th
National Tuna Congress
 MESSAGES

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 17

Wednesday, 06 September 2017
7:00 - 10:00 AM 19th NTC Caravan Assembly Area -GenSan Fishport
10:00 AM- 5:00 PM Early Registration

7:00 - 10:00 AM Opening of the Trade Exhibit

Special Message Mr. Emmanuel F. Piñol
Secretary, Department of Agriculture
12:00 - 1:30 PM Tour of the Trade Exhibit 19th NTC Trade Fair, SM Trade Halls
2:00 - 4:00 PM 19th NTC Press Conference 19th NTC Meeting Room, SM 3rd Floor
4:00 - 6:00 PM National Tuna Industry Council Meeting 19th NTC Meeting Room, SM 3rd Floor
7:00 PM Fellowship Dinner Party 19th NTC Dining Area, Opposite SM
Oath Taking of SFFAII and SAFS Officers Trade Halls

Thursday, 07 September 2017

9:30-10:00 AM Assembly
10:00 AM - 12:00 NN Opening Ceremonies
Invocation
Local Government City Choir
National Anthem
Mr. Joaquin T. Lu
Opening of the 19th National Tuna Congress
Chairman, 19th NTC
Welcome Address Mr. Ronnel C. Rivera
Mayor, General Santos City

Keynote Address Mr. Eduardo B Gongona

Undersecretary for Fisheries, DA &
BFAR National Director

CONGRESS PLENARY

Mr. Sammy Malvas

Plenary Topic 1: Plenary Topic 1: Philippine Tuna Fishery Bureau of Fisheries and Aquatic Resources

Plenary Topic 2: TUNA Fisheries in the Western and Mr. Sungkwon So

Central Pacific Ocean Including Stock Assessment and Science Manager, Western and Central Pacific
Economic Conditions Fisheries Commission
Open Forum
12:00 NN -1:30 PM Lunch Break
Consultation for the National Tuna Management Plan
Open Forum
1:30-6:00 PM Presentation of the Draft National Tuna Management Plan
BFAR Technical Working Group for TUNA
Bureau of Fisheries and Aquatic Resources

Facilitator -Mr. Nazario Briguera

Bureau of Fisheries and Aquatic Resources
Open Forum

18 19 th
National Tuna Congress
 Congress Schedule
Friday, 08 September 2017
CONGRESS PLENARY
10:00 - 10:20 AM USAID Oceans Supported Studies
Overview and Introduction Mr. Geronimo Silvestre
Chief of Party, USAID OCEANS and Fisheries Partnership
Plenary Topic 3: Field Assessment of Labor in the Tuna Ms. Jet Urmeneta
10:20 - 10:40 AM
Fisheries Sector Capability Building Manager, Verite (Southeast Asia)

Plenary Topic 4: Gender Analysis in the Fisheries Mr. Marieta Sumagaysay

10:40 - 11:00 AM The National Network on Women in Fisheries in the
Sector Philippines, Inc.
11:00 AM - 11:15 AM Open Forum
Mr. Farid Maruf
11:15 - 11:35 AM
CDT Specialist, US Oceans
Plenary Topic 5: Update on the USAID Oceans CDT
Project in General Santos City and Indonesia Mr. Zaldy Perez
11:35 - 11:55 AM Fisheries Information Management Center, Bureau
of Fisheries and Aquatic Resources
11:55 AM - 12:15 PM Open Forum
12:15 PM - 1:30 PM Lunch Break
Plenary Topic 6: Updates on the ASEAN Catch Doc- Mr. Yuttana Theparoonrat
1:30 - 2:00 PM umentation Scheme (ACDS) and work on Regional Division Head, SEAFDEC Training Department,
Fisheries Management SEAFDEC

Mr. Kevin Edwards

1:30 - 2:00 PM Plenary Topic 7: US Food Safety Modernization Act
Manager, Global Business Development for the Seafood
2:30 - 2:45 PM Open Forum

2:45 - 3:15 PM Mr. Martin Purves

Managing Director, International Pole and Line Foundation
Responsible Sourcing of Tuna Products
Ms. Shen Yan Liow
3:15-3:45 PM Supply Chain Standards Manager, Marine
Stewardship Council
3:45 - 4:00 PM Open Forum
4:00-4:15 PM Coffee Break
4:15 - 6:00 PM CLOSING Ceremonies
Updates on the 18th NTC Resolutions Mr. Dino Barrientos
Secretary, SFFAII
Reading of the 19th NTC Resolutions Mr. Dominic Salazar
Co-Chairperson, Program & Resolution
Committee
Ceremonial Turnover of Congress Resolutions Mr. Joaquin T. Lu
Chairman, 19th National Tuna Congress
Special Message Ms. Cynthia A. Villar
Senator, Republic of the Philippines
Chairperson, Senate Committee on Agriculture & Food
Closing Remarks Mr. Isidro Lumayag
Vice-President, SFFAII

7:00 PM Farewell Dinner 19th NTC Dining Area, Opposite SM Trade Halls

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 19

 CONGRESS SPEAKERS
Philippine Tuna Fishery
SAMMY M. MALVAS
BFAR
TUNA Fisheries in the WCPO includ-
ing Stock Assessment and Econom-
ic Conditions
Dr. Sungkwon Soh
Science Manager,
WCPFC
Field Assessment of Labor in the
Tuna Fisheries Sector
Jet Urmeneta
Capability Building Manager,
Verité Southeast Asia, Inc.
In addition to protecting marine
biodiversity and enhancing
sustainability, the USAID Oceans
and Fisheries Partnership
(USAID Oceans) is also looking
at related human welfare issues
to address the multi-faceted and interrelated nature of
social and environmental challenges. USAID Oceans
subcontracted Verité to assess labor conditions in the
program’s learning sites—General Santos City and
Bitung, Indonesia—and provided technical assistance
to the project to integrate relevant labor data into the
Catch Documentation and Traceability (CDT) system.
Verité used qualitative data gathered through desk
research, key-respondent and in-depth interviews,
focused group discussions, worksite observations, and
case studies. Data collection was conducted mainly in
General Santos City, with interviews also conducted in
Manila to complement in-field data gathering.
20 19 th
National Tuna Congress
THE USAID OCEANS AND FISHERIES
PARTNERSHIP: A REGIONAL COOPERA-
TION TO COMBAT ILLEGAL, UNREPORT-
ED AND UNREGULATED FISHING AND
PROMOTE SUSTAINABLE FISHERIES IN
THE ASIA – PACIFIC REGION
Geronimo T. Silvestre
USAID Oceans and Fisheries
Partnership
Geronimo.Silvestre@oceans-
partnerhsip.org
The USAID Oceans and
Fisheries Partnership
(USAID Oceans) works to
combat illegal, unreported
and unregulated (IUU)
fishing, promote sustainable fisheries and
conserve marine biodiversity in the Asia-Pacific
region. USAID Oceans, in collaboration with
the Southeast Asian Fisheries Development
Center (SEAFDEC) and the Bureau of Fisheries
and Aquatic Resources (BFAR), has chosen the
General Santos Fishing Port Complex (GSFPC)
and areas around the Sarangani Bay Protected
Seascape (SBPS) as a project ‘Learning Site.’
USAID Oceans aims to develop, demonstrate
and expand a catch documentation and
traceability (CDT) system using a market
based approach that promotes sustainable
fisheries and builds on the foundation of the
ASEAN Catch Documentation Scheme and the
Philippines’ existing CDT protocols. While the
development of the CDT system is the backbone
of the program, it is complemented by other
components, such as regional coordination
and capacity building of regional stakeholders
to combat IUU fishing, promote sustainable
fisheries and conserve biodiversity; public and
private sector engagement and partnership
development to ensure uptake and sustainability
of the CDT system; and integration of social
welfare issues (gender, labor) into all aspects
of program design. A core tenet of the project
is also to strengthen an Ecosystem Approach to
Fisheries Management (EAFM) by developing
a Sustainable Fisheries Management Plan
(SFMP) for the coastal area (i.e., Sarangani Bay,
Philippines) through participatory approaches,
and implementing an adaptive management
approach.
Gender Analysis in the Fisheries
Sector
Dr. Marieta Bañez
Sumagaysay
Executive Director of the
National Research Council of
the Philippines (NRCP)
On behalf of the USAID Oceans
and Fisheries Partnership
(USAID Oceans), the National
Network on Women in
Fisheries in the Philippines
(WINFISH) conducted the “Gender Analysis in
Fisheries in the General Santos Area, Philippines,”
December 2016 through June 2017. The study
provided inputs to USAID Oceans for planning its
interventions in Ecosystems Approach to Fisheries
Management (EAFM) and the Catch Documentation
and Traceability (CDT) system. The empirical
evidence on gender differentials along the tuna
value chain and its ensuing concerns are deemed
crucial in order to promote women’s economic
empowerment and gender equality. The study also
identified strategic interventions to empower and
build the capacity of women along the tuna fisheries
value chains in General Santos City and the selected
sites in Kiamba and Glan of the Sarangani Bay area.
A gender-responsive value chain analysis was
used as the framework along with USAID’s six
gender dimensions namely access to assets, beliefs
(including knowledge and perceptions), practices
and participation, time and space, legal rights
and status, and power and decision making. Both
small-scale (municipal) and large scale (handline
and purse seine) value chain players were included
in the study, together with value chain enablers. A
survey among 219 respondents (109 males and 110
females) representing the producers, processors and
traders, was conducted. Twenty two key informant
interviews (5 males and 17 females), and 8 Focus
Group Discussions (2 all-male, 3 all-female, and 3
mixed male-female FGDs) were likewise conducted.
Other sources of data came from the value chain
mapping workshop attended by Value Chain (VC)
players and enablers, a comprehensive literature
review, and secondary data coming from various
offices.
While there exists value chain studies on the tuna
industry in the past, there is a dearth of a gendered
value chain analysis, and in terms of awareness,
knowledge, and participation in activities related
to EAFM and CDT, both male and female players in
the VC exhibit low levels. In some cases, program
implementers, too. There are a variety of factors that
can be attributed to this scenario: cultural, political,
economic and the personal circumstances of women
and men in the value chain.
 SPEAKERS & TOPICS

Update on the USAID Oceans CDT The US FDA Food Safety

Project in GSC and Indonesia Modernization AcT Responsible Sourcing

FARID MARUF KEVIN S. EDWARDS

CDT Specialist, USAID OCEANS Global Business Development martin purves
and Fisheries Partnership Manager: Seafood Managing Director,
SGS North America Inc. International Pole and Line
Foundation
An overview of USAID Oceans
approach and methodology With global issues like,
in the development of an The US Food and Drug
Administration’s (FDA) environmental sustainability,
electronic traceability in labour abuses and consumer
the ASEAN + CTI countries. Food Safety Modernization
Act (FSMA) is considered trust to consider, it is
Through the development essential that seafood
of CDTS, USAID Oceans the most sweeping reform
of US food safety laws in more than 70 years. supply chains strive to be
will improve integrated fisheries management, traceable and transparent.Traceability enables
focusing on priority species that are vital for The FSMA shifts the focus from responding to
contamination to preventing it, and is based on food products to be closely tracked forwards
food security and economic growth, and are and backwards through the supply chain (from
under threat from IUU fishing and seafood fraud. seven foundational rules for compliance.
harvest to consumer), while transparency is
Adoption and operational drivers, as well as dependent on the availability and communication
existing initiatives for both large and small scale The seafood industry is exempt from most of the
requirements for hazard analysis and risk-based of information on the methods and practices
fisheries will also be discussed. The presentation involved in bringing a product from source to
will discuss the current collaboration and work preventive controls rule due to the existing FDA
Seafood HACCP program - except the cGMP’s. market (e.g. sourcing locations, capture methods,
of Oceans with competent authorities and supplier etc.), thus enabling purchasers to make
government agencies in Indonesia, Philippines, Seafood falls under activities that are subject to
the seafood HACCP requirements of (21 CFR part informed choices. The range of traceability
Thailand and Vietnam as well as partnership tools available to fisheries continues to grow,
work with private sectors and NGOs. 123). The facility must be in compliance with
part 123 to remain exempt. providing an opportune moment to reflect on the
applications of these tools; especially for the one-
Once FSMA applicability criteria are established, by-one tuna fisheries IPNLF works with which
the first step would be identifying gaps in the are typically small to medium-scale operations
ZALDY PEREZ current system through self-assessment or third that are spread over wide geographical areas,
Fisheries Information party gap analysis against FSMA requirements. often in remote locations.
Management Center,
This essential step also helps you evaluate the
Bureau of Fisheries and
Aquatic Resources
time, energy and resources needed to address
any gaps in your system. Shen Yan Liow
Southeast Asia Supply Chain
Standards Manager, Marine
This session will cover the requirements for Stewardship Council
seafood companies, and take a close look at
priority activities such as the foreign supplier As key seafood consuming
Updates on the ASEAN Catch Docu- countries such as the UK,
verification program, risk assessments starting
mentation Scheme (ACDS) and Work at the boats, filth prevention, and training needs. US and many European
on Regional countries shift their seafood
Fisheries sourcing priorities towards
sustainability and traceability,
companies involved in buying,
processing, wholesaling and
retailing seafood seek credible tools and means
for verification to establishing assurance systems
Yuttana Theparoonrat that protect their investments and public profile.
Division Head, SEAFDEC Training This is particularly important for globally traded
Department, SEAFDEC
commodities such as tunas, where resources are
under enormous exploitation pressures and every
stage in the supply chain is put under public
scrutiny. The challenge is that the evolving market
demands require new ways of demonstrating the
demands are met.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 21

 19th National Tuna Congress

1 Resolution Strongly Reiterating the Request for Congress to Expedite the

Passage of the Law Creating the Department of Fisheries and Aquatic
Resources and for the President of the Philippines to Certify Urgent the Bill as
Proposed

2 Resolution Requesting the Department of Foreign Affairs, Philippine Coast

Guard, Philippine Navy, and Department of Agriculture- Bureau of Fisheries
and Aquatic Resources to Establish a Joint Standard Operating Procedure for
Handling Apprehensions of Fishermen and Fishing Vessels by Neighbouring
Countries

3 Resolution Strongly Urging the Philippine Senate Committee on Ways and

Means to Exempt the Fishing Industry in the Scope of the Application for the
Excise Tax on Petroleum Products

4 Resolution Urging The Secretary Of Dole To Scrap Do 156-16 Or The Rules And
Regulations Governing The Working And Living Conditions Of Fishers On Board
Fishing Vessels Engaged In Commercial Fishing Operation

5 Resolution Requesting the Local Government Unit of General Santos City

to Establish a One-Stop-Shop for the Processing of Employment Related
Requirements

6 Resolution Encouraging the Local Government Units to Support the

Institutionalization of a Catch Documentation and Traceability System Aligned
with BFAR’s Initiatives on Ensuring Traceability of Tuna and other Fishery
Products

7 Resolution Requesting The Department Of Agriculture Through Bureau Of

Fisheries And Aquatic Resources To Upgrade The Capabilities Of BFAR XII
Analytical Laboratory In General Santos City

8 Resolution Reiterating The Request To The Philippine Government Through

The Department Of Foreign Affairs To Make Strong Representation With The
Indonesian Government To Grant Navigational Lanes In The Indonesian Waters
For Use Of Philippine-Flagged Vessels Enroute To Fishing Grounds In The
Western And Central Pacific Convention Area

22 19 th
National Tuna Congress
 Resolutions series of 2017

9 Resolution Requesting both Houses of Congress To Ratify The Agreement

Entered Into Between The Government Of The Republic Of The Philippines
And The Government Of The Republic Of Indonesia Concerning The
Delimitation Of The Exclusive Economic Zone Boundary And Submit
The Same To The Members Of The Senate For Their Concurrence For Its
Immediate Enforcement

Resolution Supporting the Adoption of the Fisheries Annex of the Protected

10 Area Management Plan of 2016-2021 of the Sarangani Bay Protected
Seascape
Resolution Strongly Reiterating The Request For The Department Of
11 Agriculture To Create A Highly Migratory Fisheries Management Division Under
The Bureau Of Fisheries And Aquatic Resources

Resolution Requesting the Bureau of Fisheries and Aquatic Resources

12 Technical Working Group on Tuna to Review the Implementing Rules and
Regulations (IRR) of Republic Act 9379, Otherwise Known as the “Handline
Fishing Law of 2007”

Resolution Reiterating The Request To The Philippine Government To Defer

13 The Ratification Of International Labour Organization Convention 188 Entitled
“Convention Concerning Work In The Fishing Sector” And Its Accompanying
ILO Recommendation 199 Entitled, “Recommendation Concerning Work In
The Fishing Sector,” Pending A Favorable Consensus Among All Stakeholders
Has Been Attained After An In-Depth Impact Assessment And Comprehensive
Consultation Process

Resolution Requesting the MARINA Board to Allow the Inclusion of a

14 Representative from the from Fisheries Industry Sector as an Observer to the
Board

Resolution Recommending to the Office of the President the Appointment of

15 SOCSKSARGEN Federation of Fishing and Allied Industries, Inc. as the Private
Sector Representative to the Philippine Fisheries Development Authority
(PFDA) Board

Resolution Requesting the Creation of the General Santos City Fishport

16 Management Advisory Council

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 23

The USAID Oceans and
Fisheries Partnership
(USAID Oceans)
USAID Oceans pilots electronic Catch Documentation and
Traceability System in learning site General Santos City in
the pursuit of legal, registered and reported catch.

THE USAID OCEANS AND FISHERIES PARTNERSHIP and the

Government of the Philippines officially announced the General Santos
City Fishing Port Complex (GSFPC) as a USAID Oceans program
learning site at the 18th National Tuna Congress—one year ago. Since
the program’s inception and learning site launch, USAID Oceans has
been heavily engaged at the national and learning site levels to
accomplish the program’s mission: to combat illegal, unreported and
unregulated (IUU) fishing, conserve marine biodiversity and support
increased fisheries sustainability through catch documentation and
traceability.

24 19 th
National Tuna Congress

www.seafdec-oceanspartnership.org
USAID Oceans was launched in 2015 and is a collaboration between the
U.S. Agency for International Development, the Southeast Asian Fisheries
Development Education Center (SEAFDEC), the Coral Triangle Initiative
for Coral Reefs, Fisheries, and Food Security (CTI-CFF), and ASEAN and
CTI-CFF member countries. The Partnership works to strengthen regional
cooperation to combat IUU fishing, promote sustainable fisheries, and
conserve marine biodiversity in the Asia-Pacific region by improving catch
documentation and traceability (CDT). Through the development of an
electronic CDT System, USAID Oceans is working to support ASEAN and
Coral Triangle member countries to enhance traceability, improve fisheries
management, comply with seafood export regulations, and improve critical
human welfare issues. USAID Oceans has established learning sites for
Why Traceability?
system implementation and testing that include General Santos City and the
Indonesian port of Bitung. Learning site activities are also working to inform The effects of illegal, unreported and unregulated (IUU)
expansion activities in Thailand, Malaysia and other ASEAN and Coral fishing are well established and growing in concern. IUU
fishing not only has serious economic impact – but
Triangle member countries. profound environmental, social and political effects. With
90% of global fish stocks currently found to be at or near
unsustainable levels, governments and industry
throughout Southeast Asia are increasingly interested in
In-field Research for Informed Design and Approach. Following the enhancing traceability to protect economic and
launch of the General Santos City learning site, USAID Oceans began environmental interests.
intensive in-field research studies to inform the program’s approach and
You Can’t Manage What You Can’t See.
design of the Catch Documentation and Traceability System. Research
studies included a Value Chain Analysis of General Santos City Tuna Catch documentation and traceability (CDT) allows a
product to be tracked through all stages of its production,
Fisheries, Rapid Appraisal for Fisheries Management, Gender
processing and distribution. Traceability allows
Analysis and Labor Assessment. The studies not only provided updated transparency through the complete supply chain—from
information on GSFPC, including its catch volume, primary markets and the plate to bait.
site’s biodiversity, but offered recommendations on how the Catch Electronic CDT:
Documentation and Traceability System could be best designed to fit local
needs, priorities and regulations. Research summaries can be accessed at  Allows a market-based approach to combatting
IUU fishing that also offers a significant opportunity
www.seafdec-oceanspartnership.org. for government to strengthen fisheries management
and potentially improve labor conditions.
Traceability as a Participatory Process.
 Deters illegal trade by protecting and potentially
USAID Oceans, together with SEAFDEC and the Philippines Bureau of
enhancing the value of legally caught fish.
Fisheries and Aquatic Resources, convened national and local stakeholders
 Enhances industry profitability through
in February 2017 to review and validate research findings, as well as improved purchasing and processing efficiencies and
contribute additional information to inform the Catch Documentation and more accurate information about harvest
Traceability System’s design and implementation. Over 100 stakeholders levels and other important fisheries management
data.
gathered in General Santos City for an intensive three-day workshop, which
also jumpstarted the development of a Sustainable Fisheries Management  Supports evidence-based policies and decision
making for enforcement, management and port
Plan for the General Santos City and surrounding Sarangani Bay Area. security.
Partnering for Electronic Catch Documentation and Traceability.
USAID Oceans and the Philippines Bureau of Fisheries and Aquatic
Resources have worked together closely over the past year to design,
implement and prepare to test the Catch Documentation and Traceability
System among local fishing vessels. The CDT System captures essential
traceability information—Key Data Elements (KDEs)—to establish a full
chain of custody, fulfill national requirements and comply with import
market regulations. The system addresses connectivity issues inherent to
the sector, providing technology solutions for at-sea data transmission and Local stakeholders gathered in General Santos City, February 2017,
to provide input into the electronic CDT System.
data entry at the point of landing. The system accounts for differences
between small and large-scale fisheries, offering technology solutions and tools to enable operations of all sizes to easily implement
traceability.
“ THE
For more information visit the P HILI Oceans
USAID P P I N E TUexhibit
N A I N D booth,
USTR Y : visit
STRE www.seafdec-oceanspartnership.org
N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 25
or contact info@oceans-partnership.org.
Relative abundance of yellowfin tuna for the
purse seine and handline fisheries operating in
the Philippines Moro Gulf (Region 12) and High
Seas Pocket #1
Abstract
Port sampling data were used
to estimate effort, catch, CPUE,
standardized CPUE and species
composition from the purse
seine fishery operating in the
southern Philippines (Region 12,
SOCCSKSARGEN) and High Seas
Pocket #1 and the handline fishery
operating in Region 12. A quarterly
standardized CPUE index was produced
for the purse seine (2005–2016) and
handline (2004–2016) fishery for
use in the 2017 WCPFC yellowfin
tuna assessment. Standardized CPUE
was estimated by Generalized Linear
Models (GLMs) by removing effects
due to vessel and area (fishing ground).
The index for the 2014 assessment
used a GLM that predicted monthly
CPUE with year, month and vessel
effects. The current index predicted
quarterly CPUE with a YR:QTR, Area
(fishing ground) and Vessel effects. A
combined YR:QTR effect was estimated
to be consistent with other fishery
CPUE standardization methods used in
the assessment. There were 12 Area
designations in the database; however,
Area was relatively non-informative
in the model as fishing trips were
dominated by a few areas.
Introduction
Six tuna species dominate Philippine
tuna landings, i.e. skipjack tuna
(Katsuwonus pelamis), yellowfin tuna
(Thunnus albacares), bigeye tuna (T.
obesus), eastern little tuna (Euthynnus
affinis), frigate tuna (Auxis thazard)
and bullet tuna (A. rochei). The most
common gears used by the commercial
sector for catching these tuna species
28 19 th
National Tuna Congress
are purse seines and ringnets while
the municipal fishers use hook-and-
line or handline. All these gears are
operated jointly with fish aggregating
devices (FAD), known as payao in the
Philippines. Skipjack and yellowfin
are found throughout the year in all
Philippine waters but are abundant in
Moro Gulf, Sulu Sea and Sulawesi Sea
off Mindanao Island. Large landings
of these species occur in General
Santos City where six out of eight tuna
canneries are located.
The objective of this study was to
use port sampling data to estimate
effort, catch, CPUE, standardized
CPUE for yellowfin tuna in the
purse seine fishery operating in the
southern Philippines (Region 12,
SOCCSKSARGEN) and High Seas Pocket
#1 and handline fishery operating in
Region 12.
Methods
National Stock Assessment
Program (NSAP) protocols,
sampling coverage rates, raising
factors for catch and effort and
quality control
Analyses on fishery performance and
relative abundance were based upon
NSAP data collected at the Fishport
Complex in General Santos City. The
Fishport is the major tuna landing
site in Mindanao for handline, purse
seine and ringnet fisheries. The NSAP
sampling was initiated in 1997, though
sampling was sparse for several years.
Analyses considered purse seine from
2005 to 2016 and handline from 2004
to 2016. With WPEA-OFMP funding,
sampling of unloaded vessels to total
vessels has especially improved since
2010. Port sampling data collection
prior to 2013 followed a NSAP protocol
where sampling was conducted every
third day regardless if the sampling
day was on the weekend or a holiday.
With Philippine purse seiners gaining
access to High Seas Pocket #1 in 2013,
the sampling protocol was altered to
monitor up to 100% unloadings from
vessel activity in High Seas Pocket
#1 even if landings occur on a non-
sampling day.
Sampling occurred where possible on
all fishing boats (e.g. handline, purse
seine, ringnet, gillnet) that unloaded
their catch. Data were recorded
on NSAP forms which include the
following information based on each
fishing trip:
A. Year
B. Month
C. Name of fishing ground
D. Region
E. Landing Center
F. Date of Sampling
G. Gear
H. Vessel name
I. No. of fishing days (time) of the
actual fishing operation
J. Total catch by the vessel (no. of
boxes/bañeras or weight)
K. Sample weight of the catch
L. Catch composition weight by species
(scientific names)
M. Name and signature of the NSAP
samplers/enumerators
Collected data are submitted monthly
by the Project Leaders or Assistant
Projects Leaders to the National
Fisheries Research and Development
Institute (NFRDI) office. Monthly port
sampling reports are entered and
managed in the NSAP Database System.
Two types of data were extracted from
the NSAP Database (version 5.1): 1)
sampling of each vessel, hereafter
referred to as ‘trip sample’ and 2)
raised estimates for each month for
trips, effort (days) and catch by species,
hereafter referred to a ‘raised monthly
estimates’.
Raised estimates are based on the
sampling coverage which is defined
as the coverage of unloaded vessels
on days that were sampled (i.e.
the proportion of sampled vessels
unloaded catch to the total unloaded
catch for days that were sampled) and
the coverage of the sampling days in
the month. Annual coverage prior to
2010 was 13% for the handline fishery
and improved to 32% during 2010 to
2016. Annual coverage was 6% for
the purse seine fishery prior to 2010.
Coverage improved to 11% in the
purse seine fishery during 2010–2012
and increased again to 45% during
2013–2016 because more unloadings
were monitored. Vessel name entries
in the NSAP database were particularly
problematic due to multiple spellings
for a unique vessel. Quality control
for purse seine vessels consisted
of consolidating obvious multiple
spellings to a single vessel assignment,
which resulted in the 357 purse seine
vessels.
Statistical methods to estimate
species relative abundance
Trip sample data were used to estimate
fishing effort and catch of individual
species. Statistical methods are used
to estimate ‘relative abundance’ or
‘standardized CPUE’ by removing
effects due to vessel and fishing
area. Generalized Linear Models
(GLMs) were used to estimate relative
abundance. The GLM predicts mean
catch (µi) using three categorical
variables with a log link as follows:
log(µ i ) = YR : QTRi + Areai + Vesseli + log( Effort i )
where YR:QTR is the mean local
abundance or year and quarter effect,
Area is the area effect, Vessel is the
vessel effect (vessel name) and offset
Effort is the number of days during the
fishing trip. Since a species may have
instances of zero catch per quarter,
a GLM with a negative binomial
distribution was used to accommodate
zero observations. The GLMs were
fit in R (R Development Core Team,
2016, version 3.3.0 for Linux) with
a MASS library. GLMs were initially
fit with the YR:QTR effect and then
with sequential addition of other
explanatory variables. Model selection
was based on the Akaike Information
Criterion (AIC). Relative abundance of
each species was calculated from the
GLM results using the ‘predict.glm’
routine by exponentiating YR:QTR
while constraining other effects (Area
and Vessel) to a single value. The GLM
trends are normalized to facilitate
comparison, such that the mean of the
entire series is a value of 1.0.
The standardized CPUE for the
Philippines purse seine fishery
(Bigelow et al. 2014) used in the 2014
assessment (Davies et al. 2014) used a
GLM that had separate YR and Month
effects as:
log(µ i ) = Yeari + Monthi + Areai + Vesseli + log( Effort i )
The YR and Month effects were
predicted and these effects were
averaged for each quarter to
correspond to the temporal resolution
of the 2014 assessment (Davies et al.
2014). The current use of a combined
YR:QTR effect was estimated to be
consistent with other fishery CPUE
standardization methods used in the
2017 assessment (Tremblay-Boyer et
al. 2017).
Results and Conclusions
Handline fishery trends – effort
and catch
Yellowfin tuna comprised ~82.8% of
the handline catch during 2004–2016
(Table 1) and typically varies between
80 to 90% annually (NFRDI/BFAR
2012). The remainder of the catch
is composed of blue marlin (Makaira
mazara, ~11.2%), bigeye tuna (~3.4%),
albacore (Thunnus alalunga, ~1.3%)
and other species of ~1% (Table 1).
Monthly trends in effort, catch, nominal
CPUE and relative abundance for the
handline fleet based in General Santos
City are illustrated in Figures 1–3.
There are no estimates for months
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ”
when sampling did not occur; therefore
gaps exist in the effort, catch, nominal
CPUE and relative abundance time-
series. Handline effort averaged
~10,700 boat days per month and
generally ranged from 5,000 to 15,000
days (Figure 1). Effort during 2006 to
mid-2009 was higher than from mid-
2009 until the end of 2013. Handline
effort averaged 18 boat days per trip,
although there has been an increase
over time due to vessels traveling
farther away from port in an attempt
to obtain higher catch rates and/or the
use of larger vessels that can remain
at sea for longer durations. Handline
catch of yellowfin tuna averaged ~750
mt per month during 2004–2016 with
low catches in years 2010, 2012 and
2015 (Figure 2).
Handline species trends – nominal
CPUE and relative abundance
Monthly yellowfin tuna nominal CPUE
for the handline fleet averaged 88 kgs
per boat day and fluctuated from 30 to
170 kgs per boat day (Figure 3). The
CPUE increased from 2004 to 2007,
declined precipitously from 2008 until
the end of 2009, rebounded strongly
in 2010 and was relatively stable from
2011 to 2016.
SCIENTIFIC COMMITTEE
THIRTEENTH REGULAR SESSION
Rarotonga, Cook Islands
9-17 August 2017
Keith Bigelow ,Elaine Garvilles , and
Laila Emperua
29
Relative abundance of yellowfin tuna for the purse seine and handline fisheries operating in the Philippines Moro Gulf (Region 12) and High Seas Pocket #1
The GLM analysis considered four
models based on effects of: 1) YR:QTR
(Figure 3 black line), 2) YR:QTR and
Vessel (Figure 3 blue line), 3) YR:QTR
and Area (Figure 3 red line) and 4)
YR:QTR, Vessel and Area (Figure 3 grey
line). Results and diagnostics indicated
that models based on YR:QTR and
Vessel and YR:QTR, Vessel and Area
were statistically preferred. Relative
trends were similar for all model with
YR:QTR and Area having the most
optimistic trend. Inspection of the Area
declaration indicated that Moro Gulf
was declared for ~79% of the fishing
areas from 2004 to 2016, therefore
the area effect is not too informative
as an explanatory effect in the model.
The trend based on YR:QTR and Vessel
is considered the most representative
to illustrate relative abundance for
yellowfin tuna for the handline.
In the comparison between nominal
yellowfin CPUE and relative abundance,
the relative abundance trend has less
variability and generally follows the
trend in nominal CPUE. While the
GLMs included a Vessel effect, in reality
the relative abundance trend may be
biased because the analysis doesn’t
adequately quantify efficiency for each
handline vessel. Consider that nominal
CPUE increased for both yellowfin
tuna (Figure 3) from 2004 to the end
of 2008. The increase in CPUE may be
related to increased vessel efficiency,
such as handline vessels having an
increasing number of pakura or small
pump boats which were introduced in
2005. Thus the increasing CPUE and
relative abundance may in reality relate
to vessels with more pakura catching
more fish per boat day.
The standardized CPUE trend from
the 2014 and 2017 assessment is
illustrated in Figure 5. The trajectory
among trends is similar though the
2014 trend has different covariates
related to time (Year and Month;
YR:QTR) estimated by the GLMs.
Purse seine fishery trends – effort,
catch and nominal CPUE
Yellowfin tuna comprised 15.8% of
the purse seine catch from 2005 to
30 19 th
National Tuna Congress
2016. The remainder of the catch was
composed of skipjack tuna (57.9%),
mackerel scad (Decapterus macarellus,
9.0%), bullet tuna (Auxis rochei, 8.9%),
frigate tuna (Auxis thazard, 4.4%),
bigeye tuna (1.6%) and other species
representing < 1% of the catch (Table
4). Monthly trends in raised effort and
catch and nominal CPUE for the purse
seine fleet based in General Santos City
are illustrated in Figures 6–8.
Purse seine effort averaged ~ 518 boat
days per month (Table 2) and generally
ranged from 100 to 1,500 days (Figure
6). Effort during 2005 to 2009 was
slightly higher than effort in 2010 to
2012. There has been an increase in
purse seine effort from 2013 to 2016
due to re-opening of High Seas Pocket
#1 for a limited number of Philippine
flagged purse seine vessels.
Purse seine catch of yellowfin tuna
averaged ~ 573 mt per month, and
from 2010 to 2012 there was a decline
in purse seine catches of yellowfin tuna
(Figure 7). Yellowfin nominal CPUE in
the purse seine fishery averaged 1.18
mt per day and was low during 2010
and 2011 (Figure 8).
Purse seine fishery trends –
standardized CPUE
Model results of the GLM analysis
are provided in Table 5. The highest
explanatory ability and lowest AIC
were for GLMs with the inclusion of
YR:QTR, Area and Vessel effects. There
were 12 Area designations in the
database; however, Area was relatively
non-informative in the model as the
trips were dominated by three areas.
Standardized CPUE trends for the
four models are illustrated in Figure
9. Trends were consistent among
the models from 2005 to 2014 and
nominal CPUE diverged from the other
three models in 2014 and was more
optimistic.
A model based on YR:QTR and Vessel
effects was chosen as the model for
inclusion in the 2017 yellowfin tuna
assessment (Tremblay-Boyer et al.
2017). The model based on YR:QTR,
Area and Vessel had a slightly higher
explanatory ability; however, there is
an imbalance in the Area covariate as
one area (International Waters) wasn’t
declared in the database prior to 2012
and was fished thereafter.
The standardized CPUE trend from
the 2014 and 2017 assessment is
illustrated in Figure 10. The trajectory
among trends is similar though the
2014 trend has different covariates
related to time (Year and Month;
YR:QTR) estimated by the GLMs.
References
Bigelow, K., Garvilles, E. and N. Barut.
2014. Relative abundance of skipjack
and yellowfin in the Moro Gulf
(Philippine Region 12). WCPFC- SC10-
2014/SA-WP-09, Majuro, Republic
of the Marshall Islands, 6–14 August
2014.
Davies, N., Harley, S., Hampton, J. and
S. McKechnie 2014. Stock assessment
of yellowfin tuna in the western
and central Pacific Ocean. WCPFC-
SC10-2014/SA-WP-04, Majuro,
Republic of the Marshall Islands, 6–14
August 2014.
NFRDI and BFAR. 2012. Philippines
tuna fisheries profile. Bureau of
Fisheries and Aquatic Resources
National Fisheries Research and
Development Institute Republic of the
Philippines and Western and Central
Pacific Fisheries Commission. 84p.
Tremblay-Boyer, L, McKechnie S,
Pilling G and Hampton J (2017). Stock
assessment of yellowfin tuna in the
Western and Central Pacific Ocean.
WCPFC-SC13-2017/SA-WP-XX,
Rarotonga, Cook Islands 9-17 August
2017.
Table 1. Catch and species composition (%) estimated by NSAP for the Table 4. Catch and species composition (%) estimated by NSAP for the
handline fishery (2004–2016) in Region 12 (SOCCSKSARGEN) based purse seine fishery (2005–2016) in Region 12 (SOCCSKSARGEN ) and
on BFAR NFRDI monitoring. High Seas Pocket #1 based on BFAR NFRDI monitoring.

Monthly Species Catch (mt) Percent (%)

Catch Percent
Species catch – mean
(mt) (%) Skipjack tuna (Katsuwonus pelamis) 326,114.4 57.9
(median)
Yellowfin tuna (Thunnus albacares) 88,990.9 15.8
Yellowfin tuna (Thunnus 116,806.3 82.79% 768 (687)
albacares ) Mackerel scad (Decapterus macarellus) 50,744.6 9.0
Blue marlin (Makaira mazara) 15,835.3 11.22% 108 (84) Bullet tuna (Auxis rochei) 49,943.4 8.9
Bigeye tuna (Thunnus 4,769.7 3.38% 32( 26) Frigate tuna (Auxis thazard) 24,970.4 4.4
obesus)
Bigeye tuna (Thunnus obesus) 9,097.8 1.6
Albacore (Thunnus alalunga ) 1,896.8 1.34%
Eastern little tuna (Euthynnus affinis) 5,029.9 0.9
Sailfish (Istiophorus platypter- 696.2 0.49%
Rainbow runner (Elagatis bipinnulata) 4,908.5 0.9
us)
Mahimahi (Coryphaena hippurus) 1,183.0 0.2
Black marlin (Makaira indica) 656.7 0.47%
Other 1,799.9 0.3
Swordfish (Xiphias gladius) 333.0 0.24%
Total 562,782.8 100.0
Moonfish (Lampris guttatus) 62.8 0.04%
Other 11.9 <0.01%
Total 141,091.3 100%
Table 5. Results for Generalized Linear Models (GLMs) applied to
yellowfin tuna in the purse seine fishery (2005–2016) in Region 12
(SOCCSKSARGEN ) and High Seas Pocket #1. The percent deviance
explained is ((null deviance-residual deviance)/null deviance). Model
Table 2. Mean operational and catch characteristics for handline selection was based on the Akaike Information Criteria (AIC).
(9,727 trips) and purse seine (2,359 trips) fisheries operating in
Region 12 (SOCCSKSARGEN ) and High Seas Pocket #1 based on BFAR %
Null Residual
NFRDI monitoring. GLM Model AIC deviance
deviance deviance
explained
Handline Purse seine
(2004–2016) (2005–2016) YR:QTR 3,004 2,758 45,748 8.2

Number of trips per month 588 113 YR:QTR+ Vessel 4,296 2,670 45,406 37.8

Number of days per month 10,735 518 YR:QTR+ Area 3,434 2,724 45,373 20.6

Days per trip 21.9 4.1 YR:QTR+ Area+ 4,393 2,660 45,368 39.3
Vessel
Catch (mt) per month 928 3,621
Catch (kgs) per day per vessel 74.7 7,734

Figure 1. Raised monthly effort in the Philippine Region 12

(SOCCSKSARGEN ) handline fishery based on BFAR NFRDI monitoring.
Table 3. Results for Generalized Linear Models (GLMs) applied to
yellowfin tuna in the handline fishery (2004–2016) in Region 12 (SOC-
CSKSARGEN ). The percent deviance explained is ((null deviance-re-
sidual deviance)/null deviance). Model selection was based on the
Akaike Information Criteria (AIC).

%
Null Residual
GLM Model AIC deviance
deviance deviance
explained

YR:QTR 11,958 11,293 165,573 5.5

YR:QTR+ Vessel 24,040 10,819 164,972 55.0
YR:QTR+ Area 12,265 11,271 165,313 8.1
YR:QTR+ Area+Vessel 24,327 10,818 164,887 55.5

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 31

Relative abundance of yellowfin tuna for the purse seine and handline fisheries operating in the Philippines Moro Gulf (Region 12) and High Seas Pocket #1

Figure 2. Raised monthly yellowfin tuna catch in the Philippine
Region 12 (SOCCSKSARGEN ) handline fishery based on BFAR NFRDI
monitoring.
Figure 5. Comparison of Philippine relative abundance indices used
in the 2014 and 2017 yellowfin tuna assessment for the western and
central Pacific Ocean. Indices are for yellowfin tuna in the Philippine
Region 12 (SOCCSKSARGEN ) handline fishery as determined by
Generalized Linear Models (GLMs). Each series is normalized to a
mean value of 1.0.

Figure 3. Nominal monthly yellowfin tuna CPUE in the Philippine

Region 12 (SOCCSKSARGEN ) handline fishery based on BFAR NFRDI
monitoring.
Figure 6. Raised monthly effort in the Philippine Region 12
(SOCCSKSARGEN ) and High Seas Pocket #1 purse seine fishery based
on BFAR NFRDI monitoring.

Figure 4. Quarterly relative abundance for yellowfin tuna in

the Philippine Region 12 (SOCCSKSARGEN ) handline fishery as
determined by Generalized Linear Models (GLMs). Each series is
normalized to a mean value of 1.0.
Figure 7. Raised monthly yellowfin tuna catch in the Philippine
Region 12 (SOCCSKSARGEN ) and High Seas Pocket #1 purse seine
fishery based on BFAR NFRDI monitoring.

32 19 th
National Tuna Congress
Figure 8. Nominal monthly yellowfin tuna CPUE in the Philippine
Region 12 (SOCCSKSARGEN ) and High Seas Pocket #1 purse seine
fishery based on BFAR NFRDI monitoring.

Figure 9. Quarterly relative abundance for yellowfin tuna in the Phil-

ippine Region 12 (SOCCSKSARGEN ) and High Seas Pocket #1 purse
seine fishery as determined by Generalized Linear Models (GLMs).
Each series is normalized to a mean value of 1.0.

Figure 10. Comparison of Philippine relative abundance indices used

in the 2014 and 2017 yellowfin tuna assessment for the western and
central Pacific Ocean. Indices are for yellowfin tuna in the Philippine
Region 12 (SOCCSKSARGEN ) and High Seas Pocket #1 purse seine
fishery as determined by Generalized Linear Models (GLMs). Each
series is normalized to a mean value of 1.0.
OVERVIEW OF TUNA FISHERIES IN THE WESTERN
AND CENTRAL PACIFIC OCEAN, INCLUDING
ECONOMIC CONDITIONS – 2016
ABSTRACT
This paper provides a broad
description of the major fisheries in
the WCPFC Statistical Area (WCP-
CA) highlighting activities during the
most recent calendar year (2016) and
covering the most recent version of
catch estimates by gear and species.
The provisional total WCP–CA tuna
catch for 2016 was estimated at
2,717,850 mt, the second highest on
record and nearly 120,000 mt below
the previous record catch in 2014
(2,851,087 mt); this catch represented
79% of the total Pacific Ocean catch of
3,406,269 mt, and 56% of the global
tuna catch (the provisional estimate
for 2016 is 4,795,867 mt, and when
finalised is expected to be the second
highest on record).
The 2016 WCP–CA catch of skipjack
(1,816,650 mt – 67% of the total
catch) was the fourth highest recorded,
nearly 160,000 mt less than the record
in 2014 (1,977,019 mt). The WCP–CA
yellowfin catch for 2016 (650,491
mt – 24%) was the highest recorded
(more than 40,000 mt higher than
the previous record catch of 2008 –
609,458 mt); the increase in yellowfin
tuna catch from 2015 levels was
mainly due to increased catches in the
purse seine fishery and the Indonesia
and Philippines domestic fisheries.
The WCP–CA bigeye catch for 2016
(152,806 mt – 6%) was an increase
on 2015 catch and around average for
the past ten years. The 2016 WCP–CA
albacore catch (97,822 mt – 4%) was
the lowest since 1996 and around
50,000 mt lower than the record catch
in 2002 at 147,793 mt. The south
Pacific albacore catch in 2016 (68,601
mt) was about 13,000 mt lower than in
2015 and nearly 20,000 mt lower than
the record catch in 2010 of 87,292 mt
(although the 2016 estimates for some
34 19 th
National Tuna Congress
fleets are provisional).
The provisional 2016 purse-seine
catch of 1,858,198 mt was the third
highest catch on record, higher than in
2016, but more than 160,000 mt lower
than the record in 2014 (2,028,630
mt); the main reasons for the increase
in catch compared to 2015 is related
to increased effort and improved
conditions (catch rates) in the fishery.
The 2016 purse-seine skipjack catch
(1,408,110 mt; 75% of total catch)
was about 200,000 mt lower than the
record in 2014, but almost identical
to the 2015 catch level. The 2016
purse-seine catch estimate for yellowfin
tuna (394,756 mt; 21%) was the
second highest on record (423,788
mt in 2008) coming after a poor catch
year in 2015 and appears to be due
to increased catches of large yellowfin
from unassociated-school set types.
The provisional catch estimate for
bigeye tuna for 2016 (63,304 mt) was
an increase from the relatively low
catch level in 2015.
The provisional 2016 pole-and-line
catch (199,457 mt) was the lowest
annual catch since the late-1960s,
although estimates are typically revised
upwards by the start of SC meetings
each year. Japanese distant-water and
offshore fleets (90,343 mt in 2016),
and the Indonesian fleets (108,327 mt
in 2016), account for nearly all of the
WCP–CA pole-and-line catch (99% in
2016).
The provisional WCP–CA longline
catch (231,860 mt) for 2016 was
lower than the average for the past five
years. The WCP–CA albacore longline
catch (71,571 mt – 31%) for 2016
was the lowest since 2000, 30,000
mt. lower that the record of 101,816
mt attained in 2010. The provisional
bigeye catch (64,131 mt – 28%) for
2016 was the lowest since 1996,
mainly due to continued reduction in
effort in the main bigeye tuna fishery
(refer to Pilling et al., 2017 for more
detail). The yellowfin catch for 2016
(90,539 mt – 39%) was around the
average for the past five years.
The 2016 South Pacific troll albacore
catch (2,097 mt) was the lowest catch
since 2009. The New Zealand troll
fleet (137 vessels catching 1,952 mt in
2016) and the United States troll fleet
(6 vessels catching 151 mt in 2016)
accounted for all of the 2016 albacore
troll catch.
Market conditions for the tuna raw
materials of the WCP-CA during
2016 saw improvements in prices
for canning lightmeat raw material
(skipjack and yellowfin) and sashimi
grade products but some deterioration
in the price for albacore for canning.
Prices in the major markets for WCP-
CA skipjack were higher in 2016
compared with 2015, underpinned
by low supplies of raw material and
despite continuing poor demand at
end markets. The Bangkok benchmark
(4-7.5lbs) and Thai import prices
were higher by 23% ($1,395/mt)
and 19% respectively. Similar trends
occurred in other markets with prices
in General Santos 17% higher while
prices at Yaizu Port in Japan increased
21% in USD terms (9% in JPY terms).
Yellowfin prices on canning markets in
2016 reversed recent declines, albeit
moderately with Thai import prices
increasing by 2% to US$1,605/mt and
Yaizu prices by 11% to US$2,309/mt.
Japan fresh yellowfin import prices
(c.i.f., USD) in 2016, from all sources,
 rose 9% (-2% in JPY terms) while Yaizu
port fresh & frozen prices (ex-vessel)
increased by 7% (-4%) reversing the
previous year’s respective declines
of 11% and 18%. US fresh yellowfin
import prices (f.a.s.) in 2016 declined
3% relative to 2015 following a 2%
decline in 2015.
Japan fresh bigeye import prices
(c.i.f., USD) in 2016, from all sources,
improved by 12% in USD terms (up
1% in JPY terms) while Japan selected
ports frozen longline prices (ex-vessel)
improved 21% (9%) reversing the
previous year’s 14% decline partly as a
result of the substantial strengthening
of the Yen. US fresh bigeye import
prices (f.a.s.) in 2016 registered a
decline of 3% relative to 2015.
The total estimated delivered value
of catch in the WCP-CA increased by
11% to $5.3 billion during 2016. This
reverses the declining trend evident
since the 2012 peak when the value
reached $7.5 billion. The value of the
purse seine tuna catch for 2016 is $2.8
billion (54% of total value) compared
with $2.3 billion in 2015. The value of
the longline tuna catch in the WCPFC
A D V E R T I S E M E N T
INSIGHT INTO ACTION
area for 2016 is $1.5 billion (24% of its long-term average. The economic
total), a decrease of 5% on 2015. In conditions index in 2016 is at its
terms of value by species, all species highest level since 2008 with the
increased in value except for albacore improvement driven by low fuel prices
which declined 13% to $293 million but being hampered by persistent low
(6% of total catch value). The value of catch rates.
the bigeye catch increased by 8% to
$697 million (13%). The value of the
skipjack catch increased 19% to $2.7
billion (51%). The value of yellowfin
catch increased by 7% to $1.6 billion
(31%).
Economic conditions in the purse
seine, tropical longline and southern
longline fisheries of the WCP-CA –
there was overall improvement in
2016 compared with 2015 across
the fisheries. For the purse seine SCIENTIFIC COMMITTEE
fishery, there was deterioration in THIRTEENTH REGULAR SESSION
catch rates but the declines in costs
and improvements in prices more
Rarotonga, Cook Islands
than offset this deterioration. For the
tropical longline fishery conditions 9–17 August 2017
have improved noticeably since 2014
owing to significant declines in cost
reflecting falls in fuel prices. For the Paper prepared by
southern longline fishery economic
conditions have improved significantly Peter Williams, Peter Terawasi and
since 2014 due to falling fuel costs Chris Reid
with the fish price remaining around
+63-2-835-2888
www.ph.yusen-logistics.com
 STATUS SUMMARY FOR SPECIES OF TUNA AND
TUNA-LIKE SPECIES UNDER THE IOTC MANDATE,
AS WELL AS OTHER SPECIES IMPACTED BY IOTC
FISHERIES (2016)
Temperate and tropical tuna stocks: main stocks being targeted by industrial, and to a lesser extent, artisanal fisheries throughout the Indian
Ocean, both on the high seas and in the EEZ of coastal states.
Stock Indicators
Catch 2015:
Average catch 2011–2015:
MSY (1000 t) (80% CI):
Albacore
FMSY (80% CI):
Thunnus
SBMSY (1000 t) (80% CI):
alalunga
F2014/FMSY (80% CI):
SB2014/SBMSY (80% CI):
SB2014/SB1950 (80% CI):
Catch 2015:
Average catch 2011–2015:
MSY (1,000 t) (80%):
FMSY (80%):
Bigeye tuna SBMSY (1,000 t) (80%):
Thunnus F2015/FMSY (80%):
obesus
SB2015/SBMSY (80%):
SB2015/SB0 (80%):
Catch 2015:
Average catch 2011–2015:
MSY (1,000 t) (80% CI):
FMSY (80% CI):
Skipjack tuna SBMSY (1,000 t) (80% CI):
Katsuwonus C2013/CMSY (80% CI):
pelamis
SB2013/SBMSY (80% CI):
SB2013/SB0 (80% CI):
Catch 2015:
Average catch 2011–2015:
MSY (1000 t) (80% CI):
FMSY (80% CI):
SBMSY (1,000 t) (80% CI):
F2015/FMSY (80% CI):
SB2015/SBMSY (80% CI):
Yellowfin tuna SB2015/SB0 (80% CI):
Thunnus
albacares
*Estimated probability that the stock is in the respective quadrant of the Kobe plot (shown below), derived from the confidence intervals associated with the current stock status.
Colour key
Stock subject to overfishing(Fyear/FMSY> 1)
Stock not subject to overfishing (Fyear/FMSY≤ 1)
Not assessed/Uncertain
36 19 th
National Tuna Congress
2011 2012 2013 2014 2015 2016 Advice to the Commission
35,068 t Although considerable uncertainty remains in the SS3
34,902 t assessment, particularly due to the lack of biological
38.8 (33.9–43.6) information on Indian Ocean albacore tuna stocks, a
precautionary approach to the management of albacore
-
tuna should be applied by capping total catch levels to
30.0 (26.1–34.0)
MSY levels (approximately 40,000).
0.85 (0.57–1.12)
1.80 (1.38–2.23)
0.37 (0.28–0.46)
92,736 t The stock status determination did not qualitatively
101,515 t change in 2016, but is somewhat less optimistic than
104 (87-121) in 2013. If catch remains below the estimated MSY
0.17 (0.14-0.20) levels estimated for the current mix of fisheries, then
525 (364-718) immediate management measures are not required.
0.76 (0.49-1.03) 83.7% However, increased catch or increases in the mortality
on immature fish will likely increase the probabilities
1.29 (1.07-1.51)
of breaching reference levels in the future. Continued
0.38 (n.a. – n.a.) monitoring and improvement in data collection,
reporting and analysis is required to reduce the
uncertainty in assessments.
393,954 t The adoption of Resolution 16/02 requires that an
394,320 t estimate of SB/SB0 from future skipjack assessments is
684 (550–849) used to parameterise the Harvest Control Rule (HCR).
0.65 (0.51–0.79) The next assessment for skipjack will be conducted in
875 (708–1,075) 2017, at which time the HCR will be applied and a total
0.62 (0.49–0.75) allowable catch for skipjack will be advised for 2018. No
additional management measures are required at this
1.59 (1.13–2.14)
time, however continued monitoring and improvement
0.58 (0.53–0.62) in data collection, reporting and analysis (including
fishery indicators) is required to reduce the uncertainty
in assessments.
407,575 t The stock status determination did not change in 2016,
390,185 t but does give a somewhat more optimistic estimate of
422 (406-444) stock status than the 2015 assessment as a direct result
0.151 (0.148-0.154) of the use of more reliable information on catch rates
947 (900-983) of longline fisheries and updated catch up to 2015.
The stock status is driven by unsustainable catches of
1.11 (0.86-1.36)
yellowfin tuna taken over the last four (4) years, and the
0.89 (0.79-0.99)
relatively low recruitment levels estimated by the model
0.29 (n.a.-n.a.) in recent years. The Commission has an interim plan for
94% 67.6% the rebuilding of this stock (Resolution 16/01), which is
yet to be evaluated) to achieve the recovery of yellowfin
stock, with catch limitations beginning January 1 2017.
The possible effect of this measure can only be assessed
once estimates of abundance in 2018 would be available
at the 2019 assessment. The projections produced to
advise on future catches are, in the short term, driven by
the below average recruitment estimated for in recent
years since these year classes have yet to reach maturity
and contribute to the spawning biomass.
Stock overfished(SByear/SBMSY<1) Stock not overfished (SByear/SBMSY≥1)
 IMPROVE YOUR
TUNA FISHING
1,400 Sounders per day
We explore the raft
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BOOTHS
29-30
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 37
We find ways
Philippine Fisheries
Sail Towards Bright Horizons
B arely one year since the new
administration took over, positive
developments have been noticeable
in the Bureau of Fisheries and Aquatic
Resources of the Department of
Agriculture (DA-BFAR). At the onset,
the Department has clearly set the
direction of the agency under the 10
foundation goals that Secretary Manny
Piñol laid down for the agri-fisheries
sector, which include but not limited to
the relentless campaign against illegal
fishing.
While the DA-BFAR intensifies its
effort against illegal fishing activities,
it also introduces innovative means
of rewarding those who undertake
outstanding efforts to harness their
marine resources. The first ever search
for outstanding coastal community
program dubbed as Malinis at
Masaganang Karagatan or MMK
chooses coastal municipalities whose
40 19 th
National Tuna Congress
success stories in protecting their seas
are commendable. This program has
incentivized the conservation efforts
of the local government units. It is also
reflective of the national government’s
eagerness to protect and conserve our
marine resources.
Simultaneous with its intensified
campaign against illegal fishing and
other fisheries resource conservation
efforts, the DA-BFAR, through Secretary
Piñol’s Biyaheng Bukid, reaches out to
far-flung coastal communities to deliver
livelihood assistance to fisherfolk in
the form of fiberglass fishing boats
and other environment-friendly fishing
gears. Biyaheng Bukid is a new public
service platform where the government
addresses the challenges confronting
the farmers and fisherfolk sector face
to face, right in the heart of their
communities.
The list goes on for other fisheries
sub-sectors such as capture fishing,
aquaculture, post- harvest and
marketing, which under the new
administration hopes to fulfill. The
programs and other bundles of
government support benefiting our
fisherfolk and other stakeholders show
that, indeed, change has come in the
fisheries sector. We can all be assured
that the Philippine fisheries industry is
on the right direction, sailing towards
bright horizons.
“ The DA-BFAR,
through Secretary Piñol’s
Biyaheng Bukid, reaches
out to far-flung coastal
communities to deliver
livelihood assistance to
fisherfolk ..”
 MALACAÑAN
In his speech, President Duterte congratulated the winners of the
program and condemned the use of illegal and destructive means of
fishing. He also urged local government units (LGUs) to be serious

PALACE HOLDS FIRST in their campaign against illegal and unsustainable forms of fishing.

AWARDING OF MMK
The Philippines has over 900 coastal municipalities and cities
with varying degrees of efforts and achievements in terms of
marine resource management. Aside from awarding those that
PROGRAM have implemented successful initiatives, the program also aims to
highlight best practices from different LGUs in terms of sustainable
resource management and promote their replication or adoption
to other areas. Furthermore, MMK underscores the importance of

T he winners of the Malinis at Masaganang Karagatan

(MMK) National Search for the Most Outstanding
Coastal Community were awarded by no less than
stakeholder engagement in sustaining CRM efforts. This year’s MMK
Search has already commenced and the Awarding Ceremony is
expected to be held at the early part of 2018.
President Rodrigo Roa Duterte on March 7, 2017 at the
Malacañan Palace. The MMK Program, which awards
coastal municipalities and cities with exemplary coastal
resource management (CRM) measures, was launched in
October last year during the celebration of the 53rd Fish
Conservation Week.

Over the five-month nationwide search, a total of 53

municipalities and cities from provinces across the country
joined the contest and underwent the two-step evaluation
process. The municipality of Cortes, Surigao Del Sur bested
52 coastal cities and municipalities and emerged the 2016
MMK Grand Prize Winner. The municipality took home
Php 20 million-worth of fisheries livelihood intervention.

The first runner up, the municipality of Palompon from the

province of Leyte, received Php 8 million-worth of fisheries
livelihood interventions while Calatagan, Batangas,
which came in third was awarded Php 5 million-worth
of fisheries livelihood interventions. The prizes, plaques
and trophies were received by the mayors and fisherfolk
representatives. Aside from the three, regional winners
which vied for the national level each received P2 million
livelihood interventions.
Before the awarding, the winners and finalists were selected
based on MMK program’s five general criteria: (1) absence
of illegal fishing, (2) observance of closed fishing season,
(3) establishment of marine protected areas, (4) clean
coastal waters without domestic and industrial wastes
and, (5) effective mangrove protection and rehabilitation
program.
A National Technical Search Committee has been created
to specifically evaluate candidates based on the criteria.

The Awarding Ceremony was witnessed by Senator Cynthia

Villar, Chairperson of the Senate Committee on Agriculture
and Food, Agriculture Secretary Emmanuel F. Piñol, DA
Undersecretaries Eduardo B. Gongona and Bernadette
Romulo-Puyat, representatives from the winning coastal
communities including local chiefs and fisherfolk, and
other DA and BFAR officials.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 41

44 19 th
National Tuna Congress
Design 1

The World Leader of

Tuna Processing Plant

TUNA CONGRESS 2017

Booth no. 1 & 2

PATKOL Head Office PATKOL Philippines Corporation

348 Chalerm Prakiat Rama 9 Rd,.Nongbon, Pravate, Unit 12G, 12th Flr., IBM Plaza Bldg.8, Eastwood Ave., Eastwood City,
Bangkok 10250 THAILAND Bagumbayan, Quezon City 1110 Philippines

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ”

Tel : +63-2-709-6519 Telefax : +63-2-332-8799
Visit
Tel : +66 (02) 328 1035 Fax : +66 (02) 328 1245

45
e-mail : sales@patkol.com e-mail : philippines@patkol.com, fernan@patkol.com www.patkol.com
46 19 th
National Tuna Congress
 FARM TOURISM:
NEW TOURISM DESTINATION IN GENSAN
By Maria Cora C. Tito

G reening Gensan is one of the top advocacies of the city government

. It is a way of addressing the environmental concerns at the same
time sustaining food on the table. From the private sector’s side, it is a
way of transforming Gensan into a livable, breathable and walkable city.
On the Farm Tourism side, it is actually adding a new destination for the
city, giving life to the new tourism trend ; farm tourism.
There are still more tourism farms in Gensan and
to mention a few are the Ninas Garden, the Marcy
Supsup Farm, the Mirabueno’s Orchid Farm, the
Pablo Sunglao’s Dragon Fruit & Honey Dew Farm,
the SACI Mango and Pomelo Orchard , the Pascual’s
Asparagus Farm in San Jose and more.

The Felicidad Orchard and Garden Organics owned by

Capt. James FOS Reamon is a “must” farm destination
to see. Located at Barangay Katangawan, unique and
rare plant collections are available and is the only DOT
accredited farm tourism destination in Gensan and of the
whole region. Capt. Reamon’s farm is also home to six(
6) winning inventions . What are these inventions? Well,
this might be one of the compelling reasons for you to
visit the destination.

The Rivas Farm is another farm to reckon with. The vast

plantation of Dragon Fruit, the various spices available for
sale are carefully packaged in hot, semi hot and very hot
sauces are in this farm. What made this farm unique is
the presence of a Japanese Defense Structure (Japanese
Bunker) right at the farm. The Rivas Farm is not just a
sustainable farm tourism destination, but also historical
in one.

Dragon Fruit Plantation and Rivas Farm as So who says Gensan is not Green? We are . Come
an ATI Learning Site.
visit our farms and taste our organic food for a
healthier, cleaner and longer life ahead. In Gensan,
Japanese Bunker
we have greener pastures for everyone.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 47

a PEACEtival o f The city’s event partner for the conduct of this year’s Tuna
Festival is the Philippine Fisheries Development Authority
(PFDA) through the able leadership of its Port Manager Mr.
Luisito Romeo M. Correa. The Grand Fish Fest Sa Fishport
will now be a five-day event, where the various watersports
competition such as the Bancarera, Dragonboat Competition,
5th SJSA Jetski Challenge and the 8th National Skimboarding
Competition will take place. Of course, the Tuna Olympics
By Maria Cora C. Tito remained to be the main star of the competition where the
biggest tuna catch of the day, and other games is fun and
exciting to look forward to.
Tuna Festival on September 1-5, 2017, remains to be the
most awaited event in Gensan for a thousand and one
On the other hand, the City Economic Management &
reasons. First, it speaks about the bounty of nature that the
Cooperative Development Office (CEMCDO) through the
Generals are endowed with. It also describes the tenacity
leadership of Engr. Riza Marie Paches, MEng, EnP, the
and industriousness of the residents, and speaks of the main
Department Head is the counterpart of the city government,
industry (fishing) and the main product (Tuna)- which is also
that is working hand in hand with PFDA. It is actually the
considered as the Gensan’s economic and dining superstar.
Tourism Division, that is taking charge of all the conduct,
staging, monitoring and evaluation of the festival.
Gensan’s City Mayor Ronnel C. Rivera is hopeful and excited
since most institutional events for the festival are laid in place.
The Festival’s Grand Opening will be on September 1, Miss
Tourism Gensan on September 2, Float Parade on September
5, and all variety shows in between. The sideshows and events
continued 15 days ahead of schedule such as the Garden Show
Exhibit, Grand Carnival, Flea Market, SMB Party Zone and Coke
Pasaya Food Court to pave the way for a festive atmosphere at
the festival venue (Oval Plaza).

Talent & Skills Competitions such as the Teen-Guwang

Competition, Talent Showcase of the Generals, Culinary
Olympics & Cookout and other events such as Tunafest Job Fair,
Tulong Medikal sa Tuna Festival, 5th Mayor Rivera Shooting
Cup, 3rd Invitational Dog Show, 3rd Airsoft Tournament and
the 8th Lawn Tennis National Open were also among the
competitions to watch.

48 19 th
National Tuna Congress
Photo Credits – Tuna Festival Photo Exhibit--

The street scene showcasing the Tuna Float in the city’s

main thoroughfares is another event to see. Decorative
Tuna floats are among the most awaited as they paraded
the Gensan streets with beautiful and artistically designed
floats, complete with colorful running lights and mechanical
tuna designs, which will be displayed for a week in
designated conspicuous places for everybody to see and
photo opportunity purposes.

The main event of the festival that we considered as the main

crowd drawer of all times is the StreetDancing Competition
on September 5, 2017 culminates the festivities. Contingents
from various groups and schools from and outside Gensan,
came to compete and make the streets of Gensan flooded
with streetdancers.

Photo Credits – Tuna Festival Photo Exhibit--

Photo Credits – Tuna Festival Photo Exhibit--

Other proposed events were also considered by the Tuna

Festival Committee as enrolled events. Such events are the
Gensan Invitational Motorcross Competition, Race Criterium
de Gensan Tuna , the 2017 7-A Side Football, 1st Ultimate
Frisbee, Tuna Festival Baskeball Open tournament, Beach
Football Tournament, Amateur Boxing Tournament and Beach
Volleyball.

True to its theme : Bida sa Saya, Bida Sa Tuna, tara na sa

Gensan’s Tuna Festival!

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 49

1 BUDAYAW
st
FESTIVAL IN GENSAN

on September “Budaya” is a Malay term connoting culture,

while “Dayaw” means celebration or praise in
several Filipino dialects.

20-24, 2017 Major activities of Budayaw Festival include the

showcasing of the creative works of the participating
cultural masters and artists from the four countries
through photo and visual arts exhibitions.Indigenous
music, dances, theatre and cultural presentations of
delegates from the member-countries will be also
featured during the 1st Budayaw Festival.

The event is spearheaded by the National Commission

O n September 20-24, 2017, about 300 cultural masters from

Brunei, Indonesia, Malaysia and the Philippines will converge
in General Santos City and Sarangani Province for the 1st Budayaw
Festival.
With the theme “Taking pride in the creative diversity of the BIMP-
EAGA region”, the 5-day Budayaw Festival will primarily highlight the
cultural diversity and promote the rich heritage and culture of BIMP-
EAGA member-nations. It also aims to harness greater understanding
and solidarity among the multi-cultural populations of the sub-region.
of Culture and the Arts (NCCA) being the head of the
socio cultural pillar of BIMP EAGA. Other agencies
involved in the festival are the Mindnao Development
Authority (MinDA) as the signing Minister for BIMP
EAGA, Mindanao State University (MSU-GSC) as
the Secretariat, LGU General Santos City through
CEMCDO and LGU Sarangani Province as venues of
the festival, Department of Tourism (DOT XII) , and
Autonomous Region for Muslim Mindanao (ARMM).
Taking pride in choosing Gensan as the venue for this
international event, City Mayor Ronnel C. Rivera is
enjoining everyone to watch and be part of this once
in a lifetime festival of Culture and Arts in our city.

50 19 th
National Tuna Congress
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 51
 A brief from June 2015
A brief from June 2015

Richard Hermann

Richard Hermann

Harvest Strategies
Harvest
The Strategies
next phase of fisheries management
The next phase of fisheries management

Traditional fisheries management is a two-step process: First, scientists conduct stock assessments, and then
fishery managers
Traditional negotiate
fisheries measures,
management is asuch as quotas
two-step or time-area
process: closures,
First, scientists to make
conduct sure
stock that the resource—the
assessments, and then
targeted fish—is being used optimally and sustainably. While this seems simple enough, the
fishery managers negotiate measures, such as quotas or time-area closures, to make sure that current approach is
the resource—the
anything
targetedbut.
fish—is being used optimally and sustainably. While this seems simple enough, the current approach is
anything but.
With imperfect knowledge about fish biology, incomplete fishery data, natural variability, and the inherent
challenge in usingknowledge
With imperfect models to about
count fish
fish biology,
in a population, stock
incomplete assessments
fishery are frequently
data, natural variability,fraught
and thewith uncertainty
inherent
(see sidebar). That means the results can vary considerably from one assessment to the next. Scientists are
challenge in using models to count fish in a population, stock assessments are frequently fraught with uncertainty
asked to provideThat
(see sidebar). advice to managers
means the resultsbased on these
can vary assessments,
considerably from but
one given the uncertainties,
assessment to the next.the advice can
Scientists are be
vague or include a wide range of management options.
asked to provide advice to managers based on these assessments, but given the uncertainties, the advice can be
vague or include a wide range of management options.
Most tuna fishery management bodies have committed to following scientific advice and the precautionary
approach,
Most tunabut without
fishery a clear framework
management for making
bodies have management
committed decisions,
to following negotiations
scientific advice andoften become
the precautionary
contentious, time-consuming,
approach, but without a clearand expensive.
framework for making management decisions, negotiations often become
contentious, time-consuming, and expensive.
But an alternative approach, known as “harvest strategies” or “management procedures,” is emerging as the next
innovation in fisheries
But an alternative management.
approach, known Incorporating existing tools
as “harvest strategies” such as monitoring
or “management programs
procedures,” and reference
is emerging as the next
points,
innovation in fisheries management. Incorporating existing tools such as monitoring programslens
harvest strategies bring all the pieces together and provide managers with an improved andthrough
reference
which to harvest
points, determine the bestbring
strategies pathallforward for the
the pieces fish and
together theprovide
and fishery.managers with an improved lens through
which to determine the best path forward for the fish and the fishery.

52 19 th
National Tuna Congress
What are harvest strategies?
Harvest strategies are pre-agreed upon frameworks for making fisheries management decisions, such as setting
quotas. Although different forums define or describe the approach slightly differently, all include the same
elements. Those components generally include a monitoring program, a stock assessment method, reference
points (or other fishery indicators), and harvest control rules.1 With many moving parts, the number of potential
harvest strategies is limitless. Management strategy evaluation (MSE), a procedure based on a simulation tool,
helps compare the likely performance of various strategies and in many ways guides the process of harvest
strategy development.

The harvest strategy dictates the relationship among the four components and establishes a feedback loop. The
data from the monitoring program are fed into the stock assessment method. Then, the assessment evaluates
how the fishery is doing relative to established reference points. The results of this evaluation activate the harvest
control rule, which leads to modifications to the management measures to ensure that the predetermined
management objectives are met. The cycle then begins again with the monitoring program recording the effects
of the new measures, the stock assessment evaluating these effects, and so on.

The stock assessment method does not have to be based on the standard full and complex assessment model
but can simply be one of the fishery’s catch-per-unit-effort (CPUE) series, a method for estimating the catch
rate for that fishery. Likewise, management measures need not be limited to catch limits. Harvest strategies
can also include limits on fishing effort or time-area closures. They just have to prove their effectiveness in the
management strategy evaluation process.

Advantages of Harvest Strategies Over Traditional

Management
Effective harvest strategies can:
• Offset natural variability, scientific uncertainty, and political influence.
• Account for risk and allow for balancing of trade-offs.
• Avoid time-consuming and costly negotiations in response to each stock status update.
• Allow managers to act swiftly and efficiently to ensure the health of the resource and long-
term profitability.
• Increase market stability and improve industry’s ability to plan because management
decisions are predictable.
• Give all stakeholders a clear, long-term vision of a sustainable stock and fishery.
• Adhere to best practices of modern fisheries management, consistent with the United
Nations Fish Stocks Agreement, the Food and Agricultural Organization Code of Conduct for
Responsible Fisheries, and the Marine Stewardship Council’s certification standards.
• Effectively implement the precautionary approach.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 53

2
 Harvest Strategies: Understanding How the Process Works
Scientists Managers

Select Management
Objectives

No
Does harvest strategy Yes
Management Strategy
meet objectives?
Evaluation (MSE)
Development^
Propose candidate
reference points* Determine status
of fishery relative to
Select final
reference points*
reference points*

Define uncertainties

Determine acceptable Implement

level of risk Harvest management
Assess
fishery†
Strategy in changes based
Propose candidate Action on harvest control
harvest control rules rule, if necessary

Select final candidate

harvest control rules

Propose candidate Monitor fishery

harvest strategies
Adopt most robust
Agree to candidate harvest strategy
harvest strategies to
evaluate with MSE

MSE tool tests scenarios

^ Order shown here is provided as an example and can be tailored to the needs of the fishery.
* Or other fishery indicators.
†
Through full statistical assessment model or simpler approach (e.g., one or more catch per unit effort indices)
© 2015 The Pew Charitable Trusts

54 19 th
National Tuna Congress

3
Components of harvest strategies
Management objectives
Managers of tuna fisheries commonly approach their work with the general objective of maintaining the
population at or above the level that can produce maximum sustainable (BMSY). In the context of harvest
strategy development, however, management objectives take a slightly different form. While still setting goals
for the fishery, management objectives are more specific and measurable, and often there are more than one.
For example, a single stock could be managed with multiple objectives to maximize catch, stability in year-to-
year catch limits, profit, the speed of stock rebuilding, and the likelihood that the population is above BMSY (the
biomass that will produce maximum sustainable yield) and fished below FMSY (i.e., in the green quadrant of the
Kobe plot, a graphical representation of the status of a stock and fishery). In cases in which some objectives
are deemed more important than others, managers could choose to weight them. For example, rebuilding the
stock in a timely fashion might be the priority, even if that requires a lower catch in the short-term.

Setting the management objectives is the critical first step in the development of a harvest strategy because all
subsequent steps focus on achieving those objectives.

Reference points
Reference points are benchmarks used to compare the current status of a fishery management system to
a desirable (or undesirable) state. When matched to the management objectives for a fishery, they can be
used to assess progress toward meeting those objectives. There are two main types of reference points—limit
reference points (LRPs, or Blim and Flim) and target reference points (TRPs, or BTARGET and FTARGET)—which are
often based on fishing mortality rate (for example, FX%) or population abundance, such as BMSY.

Limit reference points define the danger zone, the point beyond which fishing is no longer sustainable. This
zone should be avoided, but if it is inadvertently violated, immediate action should be taken to return the
stock or fishing rate to the target level. Stock rebuilding programs should consider the LRPs the very minimum
rebuilding target.2 Importantly, the LRPs should be based exclusively on the biology of the stock and its
resilience to fishing pressure. Economic factors should not be considered.

Target reference points define the ideal fishery state, and management should be designed to keep the
resource close to this state with high probability. Given all of the unknowns and uncertainty in stock
assessments, as well as fisheries management in general, the TRP creates a buffer zone to ensure that the
limit is not breached. The fishery is likely to fluctuate around the target but should not exceed that level on
average.3 Unlike setting a limit reference point, the TRPs can be based on biology as well as ecological, social,
and economic considerations.

Importantly, both target and limit reference points should be set more conservatively as uncertainty increases.
If there is high uncertainty and/or a less comprehensive monitoring program, the TRP should also be set
further from the LRP to create a bigger buffer and guard against violation of the limit.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 55

4
 What Is Uncertainty?
Fisheries science by its nature has varying levels of uncertainty. Managers aim to minimize this
uncertainty where possible and to understand the potential impact of the amount that remains.
Management systems then can be designed to protect against those effects.

Not all uncertainty is created equal. Fishery scientists typically consider four types:

• Model. A set of equations cannot perfectly explain a wild fish population. Which stock
assessment model should be used? How should the model be structured?
• Observation. Even the measurable data used in a model are likely to have biases, causing
sampling error. Are the catch data accurate? How has technology affected catchability,
which is essentially a stock’s susceptibility to fishing?
• Process. Unknowns about the biology and population dynamics of the most studied fish
stocks can have significant impacts on estimates of current and future stock status. When
do the fish mature? Is the number of young born each year related to the number of adults in
the population?
• Implementation. Although precautionary regulations may be in place, compliance and
enforcement can be an issue. What is the difference between the catch limit and actual
catch?

Greater uncertainty means greater risk of failure to meet the intended management goals. This
in turn necessitates greater precaution in management decisions.

Harvest control rules

Also known as decision rules, harvest control rules (HCRs) are a pre-agreed upon set of management responses
to various triggers, such as a change in the stock status or economic or environmental conditions. These triggers
may or may not be related to the reference points themselves. For example, target reference points are often set
as the first trigger. By prescribing an automatic management response when the TRP is breached, the HCRs help
to ensure that limit reference points are not violated. But in cases in which the harvest strategy’s assessment
is simply a CPUE series, the trigger for the HCR may be a threshold value of the CPUE index itself, rather than
a reference point. In addition, economic or other indicators may serve as triggers instead of, or in addition to,
biological reference points.

Harvest control rules are selected and adopted by managers, but the decisions are based on strong scientific
support and stakeholder input. Because these rules provide a clear framework for managing the fishery going
forward, they increase the predictability and transparency of the management process. They also streamline the
process to make it more efficient and more effective.

56 19 th
National Tuna Congress

5
 Punchstock

Management strategy evaluation

Management strategy evaluation is a process that uses a simulation tool to determine the “best” performing
harvest strategy. The MSE assesses the uncertainties in the system to examine how likely the candidate harvest
strategies are to achieve the chosen management objectives. In other words, it tests various possible frameworks
to see what happens. In so doing, it can reveal the trade-offs among different decisions, often leading to a closer
inspection of the weight given to the various management objectives and helping managers determine whether
other weights may be more appropriate. The MSE is an essential part of the process of developing and agreeing
to a harvest strategy.

The MSE uses a tool, or operating model, to simulate the entire fishery, factoring in management decisions,
the implementation of those decisions, the monitoring program, and the impact of the fishery on the area’s
ecosystem. Unlike current management approaches, the MSE also accounts for uncertainty by incorporating the
full range of current hypotheses about the fish and fishery and weighting them according to which are deemed,
through scientific analysis, to be more likely.

The MSE determines which of the uncertainties have the biggest influence on the results. The management
strategy evaluation is therefore also a useful tool for setting research priorities because it identifies which
knowledge gaps pose the greatest problems for management. Still, the primary function of the MSE process
is to compare the likely ability of the candidate harvest strategies to fulfill the pre-agreed upon management
objectives in a wide range of simulated scenarios. The comparison is based on simple performance indicators,
for example, by looking at the number of years in the simulation that the resource has been below a specific
reference point.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 57

6
 Endnotes
Undertaking an MSE requires a team of scientists, managers, and stakeholders. While the scientists do the
modeling, managers must offer extensive input (see flowchart). For example, managers must determine
1 In management measure CMM-2014-06, the Western and Central Pacific Fisheries Commission defines harvest strategies as having six
management objectives
components: and acceptable
1) management levels
objectives, 2) of risk.
reference The
points, acceptable
3) acceptable riskofquantifies
levels the likelihood
risk, 4) monitoring strategy, 5)of a negative
harvest control rules,
Endnotes
outcomeandin
6)amanagement
fishery, such as breaching
strategy evaluations.the LRP. It should be chosen based on a cost-benefit analysis and should
1be lower
In inGarcia,
S.M. casesmeasure
2 management of greater
“The uncertainty.
Precautionary Approach
CMM-2014-06, to Fisheries
the Western and and Its Implications
Central for Fishery
Pacific Fisheries Research,
Commission Technology
defines and Management:
harvest strategies as havingAn
six
Updated 1)
components: Review,” in Guidelines
management on the2)
objectives, Precautionary Approach
reference points, to Capture levels
3) acceptable Fisheries
of and
risk,Species Introductions,
4) monitoring FAO5)Fisheries
strategy, Technical
harvest control Paper
rules,
Because of
350,
and 6) the2:many
Part
management Invitedsteps andPapers
Scientific
strategy the iterative process,
(Rome: Food
evaluations. communication
and Agriculture Organizationamong parties
of the United is critical
Nations, 1995),for
1–75,achieving buy-in
http://www.fao.org/
on the results of the management
docrep/003/w1238E/W1238E01.htm#ch1. strategy evaluation.
2 S.M. Garcia, “The Precautionary Approach to Fisheries and Its Implications for Fishery Research, Technology and Management: An
3 V.R. Restrepo
Updated et Guidelines
Review,” in al., “Technical Guidance
on the on theApproach
Precautionary Use of Precautionary Approaches
to Capture Fisheries to Implementing
and Species Introductions,National Standard
FAO Fisheries 1 of thePaper
Technical Magnuson-
350,Stevens FisheryScientific
Part 2: Invited Conservation and
Papers Management
(Rome: Food andAct,” NOAA Technical
Agriculture Memorandum
Organization NMFS-F/SPO-31,
of the United Nations, 1995),National Marine
1–75, http:/ Fisheries Service
/www.fao.org/
Conclusion
(1998).
docrep/003/w1238E/W1238E01.htm#ch1.
3 V.R. Restrepo et al., “Technical Guidance on the Use of Precautionary Approaches to Implementing National Standard 1 of the Magnuson-
If designed correctly, harvest strategies benefit both the fish and fishermen. Recognizing the effectiveness of
Stevens Fishery Conservation and Management Act,” NOAA Technical Memorandum NMFS-F/SPO-31, National Marine Fisheries Service
these tools, all international tuna management bodies are developing or implementing strategies appropriate for
(1998).
their fisheries. Each group can build on and complement the work of the others and benefit from the collective
lessons learned along the way.

While undertaking an MSE to select a final harvest strategy requires significant time and effort, the evidence
suggests that the initial investments quickly reward the stakeholders in those fisheries where these strategies are
already being used. A precautionary harvest strategy, paired with an effective compliance regime, can ensure full
recovery of depleted stocks and provide long-term, sustainable, and profitable fisheries.

Endnotes
1 In management measure CMM-2014-06, the Western and Central Pacific Fisheries Commission defines harvest strategies as having six
components: 1) management objectives, 2) reference points, 3) acceptable levels of risk, 4) monitoring strategy, 5) harvest control rules,
and 6) management strategy evaluations.
2 S.M. Garcia, “The Precautionary Approach to Fisheries and Its Implications for Fishery Research, Technology and Management: An
Updated Review,” in Guidelines on the Precautionary Approach to Capture Fisheries and Species Introductions, FAO Fisheries Technical Paper
350, Part 2: Invited Scientific Papers (Rome: Food and Agriculture Organization of the United Nations, 1995), 1–75, http://www.fao.org/
docrep/003/w1238E/W1238E01.htm#ch1.
3 V.R. Restrepo et al., “Technical Guidance on the Use of Precautionary Approaches to Implementing National Standard 1 of the Magnuson-
Stevens Fishery Conservation and Management Act,” NOAA Technical Memorandum NMFS-F/SPO-31, National Marine Fisheries Service
For further information, please visit:
(1998).

pewtrusts.org/tuna
For further information, please visit:
pewtrusts.org/tuna

Contact: Amanda Nickson, director, global tuna conservation

Email: anickson@pewtrusts.org
Project website: pewtrusts.org/tuna
Contact: Amanda Nickson, director, global tuna conservation
Email: anickson@pewtrusts.org
The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical
Project website: pewtrusts.org/tuna
approach to improve public policy, inform the public, and invigorate civic life.

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical
approach to improve public policy, inform the public, and invigorate civic life.

58 19
8
th
National Tuna Congress
7

For further information, please visit:

pewtrusts.org/tuna
8
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 59
60 19 th
National Tuna Congress
 A fact sheet from 2016
A fact sheet from 2016

HarvestStrategies
Harvest StrategiesGlossary
Glossary
Overview
Overview
Harvest strategies are emerging as a critical innovation in fisheries management. Understanding the terms used
Harvest strategies
to describe are emerging
the many asprocess
steps in the a criticalwill
innovation in fisheries
help fisheries management.
managers and other Understanding the termsapply
stakeholders effectively used
tothe
describe thedescribed
practices many steps in the
in this process
toolkit. will helpdefinitions
Consistent fisheries managers
provide aand other stakeholders
universal effectively
frame of reference apply
for discussing
the practices described in this toolkit. Consistent
harvest strategies and the concepts involved. definitions provide a universal frame of reference for discussing
harvest strategies and the concepts involved.

Glossary
Glossary
B: Biomass. The total weight of all organisms in a population or a defined part of the population.
B: Biomass. The total weight of all organisms in a population or a defined part of the population.
B0: Virgin stock biomass or unfished stock biomass. The average biomass likely to exist before fishing began or at
Bany
0: Virgin
pointstock
in time biomass or unfished
in the absence stock biomass. The average biomass likely to exist before fishing began or at
of fishing.
any point in time in the absence of fishing.
BMSY: The long-term average biomass that is achieved by fishing at a constant fishing mortality rate equal to FMSY;
BinMSY : Thewords,
other long-term average biomass
the average biomass able that is
toachieved by fishing at
produce maximum a constantyield
sustainable fishing mortality
(MSY). Sincerate
it isequal to FMSY;
an average,
inthe
other words,
biomass atthe
anyaverage biomass
particular time may ablebeto different
produce from
maximum sustainable
BMSY because yield (MSY).
of natural Since
variability it is an average,
in productivity and
the biomass at any particular time may be different
breeding success, though the long-term average is maintained. from B MSY because of natural variability in productivity and
breeding success, though the long-term average is maintained.
Catch per unit effort (CPUE): The amount of catch taken per unit of fishing effort, such as the number of fish per
Catch
1,000per unitOften
hooks. effortused
(CPUE):as aThe
proxy amount of catch
for stock taken per unit of fishing effort, such as the number of fish per
abundance.
1,000 hooks. Often used as a proxy for stock abundance.
Conditioning: The process of fitting an operating model (OM) to the available data as part of a management
Conditioning: The process
strategy evaluation (MSE).ofConditioning
fitting an operating
the OMmodel
helps (OM)
develop toathesetavailable datamodels
of plausible as partand/or
of a management
hypotheses
strategy evaluation
of the stock (MSE).
and fishery Conditioning
that are consistent the with
OM the
helps develop
data a set of plausible
and assumptions aboutmodels and/or
uncertainty, ashypotheses
opposed to
ofidentifying
the stock one and “best”
fisheryscenario
that are and
consistent with the data and assumptions about uncertainty,
ignoring alternative models and/or hypotheses when testing prospective as opposed to
identifying one “best” scenario and ignoring alternative models and/or hypotheses when testing prospective
harvest strategies.
harvest strategies.
F: The instantaneous fishing mortality rate. This is the fraction of the population (or year class or other defined
F:group)
The instantaneous
that is expected fishing
to bemortality
caught at rate.
anyThis is the
single fraction
point in time.of The
the population
annual fishing(or mortality
year classrate or other defined
is calculated
group) that is expected -F to be caught at any single point in time. The annual fishing mortality rate is calculated
using the formula 1-e , where “e” is the mathematical constant known as Euler’s number. For example, an F of
using
0.54 the formula
means 1-e-F, where
that 0.417, or 41.7“e” is the mathematical
percent, of the population constant known
is caught eachas year.
Euler’s number. For example, an F of
0.54 means that 0.417, or 41.7 percent, of the population is caught each year.
F0.1: The fishing mortality rate at which the slope of the yield per recruit (YPR) curve is reduced to 10 percent
Fof
0.1:the
Thevalue
fishingat mortality
the origin rate
(theat which the
intercept slope
of the of the
x and yieldon
y axes per recruit (YPR)
a graph). F0.1 wascurve is reduced
developed to 10 percent
to provide a fishing
ofmortality
the valuerate at the origin (the intercept of the x and y axes on a graph). F was developed
that protects the spawning stock potential (see FX%) while0.1providing high yield per recruit. to provide a fishing
The 10
mortality rate that
percent value protectsthe
is arbitrary; thesame
spawning stockcan
concepts potential (seewith
be applied FX%) different
while providing
percentagehigh reductions
yield per recruit.
in YPR, The
but1010
percent value is arbitrary; the same concepts can
percent was developed as a more conservative alternative to FMAX. be applied with different percentage reductions in YPR, but 10
percent was developed as a more conservative alternative to FMAX.
FMAX: A fishing mortality rate that produces the maximum yield per recruit (YPR). While this maximizes the YPR,
Fthis
MAX: rate
A fishing
does mortality rate that
not necessarily produces
protect againsttheamaximum
reduction yield
in theper recruitof(YPR).
number recruitsWhile
(i.e., this maximizes
recruitment the YPR,
overfishing)
this
andrate does notoverdepletion.
consequent necessarily protectF0.1 wasagainst a reduction
developed in the to
in response number of recruitsthat
the recognition (i.e.,F recruitment overfishing)
MAX was sometimes
and consequent
unsustainable. overdepletion. F 0.1 was developed in response to the recognition that F MAX was sometimes
unsustainable.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 61

FMED: A fishing mortality rate that can be supported by the survival rate of new recruits observed in 50 percent of
years.

FMSY: A fishing mortality rate that, if applied constantly, would result in BMSY and maximum sustainable yield
(MSY) on average over the long term.

FX%: A fishing mortality rate that leads to X percent of the maximum spawning potential (e.g., egg production,
recruits, spawners) that is obtained with no fishing.

Growth overfishing: Occurs when fish are harvested too small to maximize yield per recruit (YPR).

Harvest control rule (HCR): A pre-agreed rule that describes how the harvest is to be managed based on
selected indicator(s) of stock status. Also known as a decision rule.

Harvest strategy: A pre-agreed framework for making fisheries management decisions, such as setting quotas,
that is designed to achieve specific management objectives. The strategy typically includes a monitoring
program, stock assessment method, reference points and harvest control rules (HCRs). Also known as a
management procedure or management strategy.

Indicator: A quantity that is measured or estimated and that is thought to be informative, directly or indirectly,
about the state of the stock. Indicators can be quantitative or qualitative. When desired and undesired outcomes
for the indicator are specified, the combination can be used to provide a performance indicator or performance
measures. Used to measure the success in achieving management objectives. See Performance metric.

Kobe plot: A four-quadrant graphic that shows the status of a stock, the trajectory of the stock through time, or
both. Stock abundance is on the horizontal axis, and fishing mortality is on the vertical axis. The axes are typically
divided at B=BMSY and F=FMSY, respectively, and hence can graphically depict whether the stock is overfished and/
or subject to overfishing.

Kobe strategy matrix: A table that shows the probability of achieving one or more management objectives (e.g.,
successful rebuilding, avoidance of overfishing) under alternative management scenarios (e.g., different total
allowable catch [TAC] levels).

Limit reference point (LRP): A benchmark for an indicator that defines an undesirable biological state of the
stock. To keep the stock safe, the probability of violating an LRP should be very low. However, if an LRP is violated,
immediate action—such as a suspension of fishing—should be taken to return the stock or fishery to the target
level.

M: The instantaneous natural mortality rate. The part of the total mortality rate (F+M) that is due to natural
causes, including disease, predation and starvation.

Management objectives: Formally adopted goals for a stock and fishery. They include high-level or conceptual
objectives often expressed in legislation, conventions or similar documents. They must also include operational
objectives that are specific and measurable, with associated timelines and minimum required likelihood that they
can be achieved. When management objectives are referred to in the context of harvest strategies, the latter,
more specific definition applies.

Management procedure (MP): See Harvest strategy.

Management strategy evaluation (MSE): A simulation-based, analytical framework used to evaluate the
performance of multiple harvest strategies relative to the pre-specified management objectives.

62 19 th
National Tuna Congress
Maximum sustainable yield (MSY): The largest long-term average yield that can be taken from a stock under
existing environmental conditions and a constant fishing mortality rate.

Operating model (OM): A core component of the management strategy evaluation (MSE) process used to test a
harvest strategy. The OM simulates all relevant aspects of the harvest strategy so that the effects of alternative
strategies can be measured and compared. Typically, the OM includes the resource/ecosystem dynamics, the
observation process, the assessment process, the management decision process and the implementation of the
management decision. Uncertainties in each of these processes are included. Multiple OMs based on varying
assumptions are often used within a single MSE process to test the robustness of alternative harvest strategies.

Performance metric: A quantitative expression of a management objective used to evaluate how well
the objectives are being achieved by determining the proximity of the current value of an indicator to the
objective, often a reference point. Also known as performance statistics or performance indicators. See Indicator.

Precautionary approach: A management philosophy that requires consideration of risk reduction in decision-
making, so that in the absence of full information, the decision taken results in the lowest risk to the stock.

Recruitment: The amount of new fish that join a defined group of fish each year—due to growth and/or migration.
The defined group may be the exploited part of a population, which is described as recruitment to the fishery. The
defined group also may be the whole population (fished or unfished) older than a certain age (e.g., age 1 or the
age at maturity).

Recruitment overfishing: Occurs when adults are depleted to the point that they cannot replenish themselves.
Without remedy, this will lead to stock collapse.

Reference points: Benchmarks in relation to indicators that are used to compare the current status of a fishery
management system with a desirable or undesirable state.

Risk: The probability of a negative outcome in a fishery, such as stock collapse or breaching the limit reference
point (LRP). In statistical terms, it is the probability of a negative outcome multiplied by its adverse effect.

Robust: A method that achieves the desired performance, as well as reliable and consistent outcomes, across a
range of stated uncertainties and assumptions.

Selectivity: Measures the relative vulnerability of different age (size) classes to being caught by a specific fishing
gear or fleet.

Spawning potential ratio (SPR): The lifetime contribution of spawning output (e.g., eggs) that a recruit is
expected to provide under the stated fishing mortality, relative to its lifetime production without fishing. Often
expressed as a percentage. For example, SPR50% means that under the specified fishing mortality rate, a recruit
will on average produce half the eggs in its lifetime that it would have produced without fishing. See FX%.

Spawning stock biomass (SSB): The total weight of the sexually mature part (i.e., adults) of a population.

Target reference point (TRP): A benchmark for an indicator that defines the target fishery state that should be
achieved and maintained. Creates a buffer zone to ensure that the limit reference point (LRP) is not breached.
Can be based on one or more biological, ecological, social or economic considerations.

Threshold reference point: A benchmark that triggers a pre-defined management response to help the fishery
remain close to the target reference point (TRP) and avoid breaching the limit reference point (LRP). Typically set
between the TRP and the LRP. Also known as a trigger reference point.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 63

 Trigger reference point: See Threshold reference point.

Uncertainty: Results from a lack of perfect knowledge about one or more factors that affect stock assessments,
estimation of reference points and management. Four main types of uncertainty are considered in fisheries:
observation error (caused by biased data), process error (caused by natural population variability), model error
(caused by incorrect assumptions or model structure) and implementation error (caused by failure to fully
implement management measures).

Yield per recruit (YPR): The expected yield (measured by numbers, biomass, etc.) that a new recruit will produce
over its lifetime under a stated fishing mortality and selectivity.

Sources
International Seafood Sustainability Foundation, Report of the 2015 ISSF Stock Assessment Workshop: Characterizing Uncertainty in Stock
Assessment and Management Advice, ISSF Technical Report 2015-06 (2015), http://iss-foundation.org/knowledge-tools/reports/technical-
reports/download-info/issf-technical-report-2015-06-2015-issf-stock-assessment-workshop-characterizing-uncertainty-in-stock-
assessment-and-management-advice.

A.M. Berger et al., Introduction to Harvest Control Rules for WCPO Tuna Fisheries, WCPFC-SC8-2012/MI-WP-03 (Western and Central Pacific
Fisheries Commission, 2012), https://www.wcpfc.int/system/files/MI-WP-03-Intoduction-HCRs-WCPO-Fisheries.pdf.

Food and Agriculture Organization of the United Nations, “Fisheries” http://www.fao.org/faoterm/collection/fisheries/en/.

R. Fujimoto et al., “Preliminary List of Updated Terms for the Glossary of the International Commission for the Conservation of Atlantic
Tunas,” SCRS/2016/021 (Standing Committee on Research and Statistics, 2016).

V.R. Restrepo et al., Technical Guidance on the Use of Precautionary Approaches to Implementing National Standard 1 of the Magnuson-Stevens
Fishery Conservation and Management Act, NOAA Technical Memorandum NMFS-F/SPO-31 (National Marine Fisheries Service, 1998) http://
www.nmfs.noaa.gov/sfa/NSGtkgd.pdf.

Keith Sainsbury, Best Practice Reference Points for Australian Fisheries (Australian Fisheries Management Authority, 2008), http://www.afma.
gov.au/wp-content/uploads/2010/06/R2001-0999.pdf.

For further information, please visit:

www.pewtrusts.org/harveststrategies

Contact: Laura Margison, director, communications

Email: lmargison@pewtrusts.org
Project website: pewtrusts.org/tuna

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical
approach to improve public policy, inform the public, and invigorate civic life.

64 19 th
National Tuna Congress
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 65
66 19 th
National Tuna Congress
 A fact sheet from Sept 2016
A fact sheet from Sept 2016

Gerard Soury
Gerard Soury

Netting
Netting Billions:
Billions: A
A Valuation of Tuna
Valuation of Tuna in
in
the
the Western
Western and Central Pacific Ocean
Ocean

Together,
Together,the
theseven
sevenmost
mostcommercially
commercially important
important tuna
tuna species are among
species are among the the most
most economically
economicallyvaluable
valuablefishes
fishes
on the planet. Globally, commercially landed tuna and tuna products have a value of US$10 billion
on the planet. Globally, commercially landed tuna and tuna products have a value of US$10 billion to $12 billion to $12 billion
per
peryear
yearto
tothe
thefishermen
fishermen who
who target
target these
these species
species and
and more than $42
more than $42 billion
billion per
per year
year at
at the
the final
finalpoint
pointof
ofsale.
sale.
These
Theseconservative
conservativetotals
totals do
do not
not account
account for
for noncommercial values of
noncommercial values of tuna,
tuna, including
including those
those associated
associatedwith
withsport
sport
fishing, other forms of tourism, and the ecosystem benefits of living tunas.
fishing, other forms of tourism, and the ecosystem benefits of living tunas.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 67

The Pacific Ocean is the source of about 70 percent of commercially landed tuna and 65 to 70 percent of the
global value of tuna at both the dock and the final point of sale. The western and central Pacific is home to the
world’s largest tuna fishery, yielding 57 percent of the total catch in 2014. That year, Parties to the Western and
Central Pacific Fisheries Commission (WCPFC), the international body that manages tuna fishing in these waters,
caught nearly 2.85 million metric tons of the primary commercial tuna species. This catch was worth more than
$5 billion to fishermen in the region and more than $22.68 billion at the final point of sale. Tuna caught in the
WCPFC Convention Area accounts for more than half of the landings, dock value, and end value of all commercial
tuna fisheries. These data are part of a broader analysis conducted for The Pew Charitable Trusts on the value of
all tuna fishing worldwide.1

Most of the largest tuna fleets in the world operate in the WCPFC Convention Area. The top seven tuna fishing
nations—led by Indonesia, Japan, and Taiwan, Province of China—have vessels in the region. As can be expected
in such a large geographical area, fishing operations managed by the WCPFC use a variety of gears when
targeting tunas. Purse seine vessels dominate tuna fishing in the western and central Pacific by total landings
and value, a result of the large volume of skipjack that they catch. This region is also fished by the world’s largest
longline fleet, second to purse seining in landings and value. Other gears and methods (such as gillnet, handline,
trolling, and pole and line) constitute a small but measurable source of tuna and value in the WCPFC Convention
Area.

As is the case globally, skipjack and yellowfin are the most valuable tuna species targeted in these waters (see
Figure 1), a result of the extremely high volume of skipjack and moderately high volume of the higher-priced
yellowfin landed each year. Longline-caught tuna (bigeye, yellowfin, and albacore) have a much higher value
by weight than purse seine-caught tuna (skipjack and yellowfin). In the northwestern Pacific, small fisheries
for directly landed or ranched Pacific bluefin tuna fetch the highest prices in the region by weight because of
high demand in the sashimi market in Japan and other high-end outlets. The value of adult bigeye is growing, a
reflection of increasing demand in sashimi trade.

With so much money at stake, both in the region and as a proportion of the global tuna economy, it is vital
that Parties to the WCPFC take the necessary steps to protect long-term sustainability of various tuna species.
Furthermore, with the important role that tunas play in marine ecosystems in the western and central Pacific,
WCPFC managers have an ethical responsibility to manage these stocks successfully.

To preserve the economic and ecological value of Pacific tunas, while sustainably managing tuna fisheries, the
WCPFC must focus on:

• Implementing a rebuilding plan for the heavily depleted Pacific bluefin that has a high probability of seeing this
species recover to healthy levels. As the Pacific tuna with the highest value per fish, a recovered Pacific bluefin
stock could lead to increased wealth for fishermen in the region. Recovery will require joint action by managers
at the WCPFC and the Inter-American Tropical Tuna Commission.

• Ending overfishing of Pacific bigeye tuna to allow the recovery of this stock to healthy levels. The growing
catch of juvenile Pacific bigeye around fish aggregating devices (FADs) has contributed significantly to the
depletion of this stock and continues to drive overfishing. Reducing juvenile mortality and recovering the
bigeye stock could increase the value of tuna fisheries in the western and central Pacific.
• Developing and implementing harvest strategies for all species managed by the commission. These strategies
set management objectives for a fishery and include pre-agreed actions that would be triggered if stock sizes
drop below predetermined reference points.
• Implementing policies to manage and regulate the proliferation of FADs in the Convention Area. Unsustainable
catch of juvenile tunas around FADs contributes heavily to the overfishing of some species, such as bigeye.

68 19 th
National Tuna Congress
With these actions, fisheries managers can work to remove the short-term politics from WCPFC decision-
making. Doing so would secure strong long-term financial returns from tuna fisheries while ensuring the health of
marine ecosystems.

Figure 1
Value of Tuna in the Western and Central Pacific Ocean by Species
Skipjack has nearly twice the end value of yellowfin, the second most valuable tuna

Landings (metric tons)

1.95 million 593,000

129,000 166,000 11,000

Dock value (USD)

$2.23 billion $1.45 billion

$0.34 billion $0.81 billion $0.22 billion

End value (USD)

$12.15 billion $6.69 billion

$1.23 billion $2.16 billion $0.46 billion

Skipjack Albacore Bigeye Yellowfin Pacific bluefin

Note: Landings, dock value, and end value in 2014 of tuna caught in the WCPFC Convention Area are based on data provided by fishing
nations to the WCPFC and a market analysis performed by Poseidon Aquatic Resource Management Ltd.
Source: Graeme Macfadyen, Estimate of the Global Sales Values From Tuna Fisheries: Phase 3 Report, Poseidon Aquatic Resource Management
Ltd. (2016), http://www.pewtrusts.org/~/media/assets/2016/05/estimate-of-global-sales-values-from-tuna-fisheries--phase-3.pdf
© 2016 The Pew Charitable Trusts

Endnote
1 Grantly Galland, Anthony Rogers, and Amanda Nickson, Netting Billions: A Global Valuation of Tuna, The Pew Charitable Trusts (2016),
http://www.pewtrusts.org/tunavalue.

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 69

San Andres Fishing Industries, Inc.
 RD CORPORATION
1st Road, Calumpang,9500 General Santos City
Philippines

Phone Number (s): (63) (83) 552-4595

(63) (83) 302-4595
Telefax Number: (63) (83) 552-3590
(63) (83) 552-2743
(63) (83) 552-3767
(63)(83) 552-7628
Pagutlan, Tayud, Liloan Cebu 6002 General Santos Branch

72
Tel. Nos.. : 06332-2662858
1 9 th N a t i o n a l T u n a
Telefax : 06332- 424-6548
SFI Compound Talisay, Tambler
Congress
General Santos City
Email : ucfi_cbu@yahoo.com Telephone Nos. : 083-301-5718
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 73
Thunnidae Ventures
Corporation
DMC Bldg., Narra Extn., Capitol Shipping,
Bacolod City, Negros Occidental 6100

Tel. No. (034) 433-1538; 433-2953

Fax No. (034) 435-2588
 18th NATIONAL TUNA CONGRESS

78 19 th
National Tuna Congress
 PHOTO OPS

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 79

 18th NATIONAL TUNA CONGRESS

80 19 th
National Tuna Congress
 PHOTO OPS

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 81

 working committees
EXECUTIVE
Chairman Joaquin T. Lu (CMSG)
Members Rosanna Bernadette B. Contreras (SFFAII)
Dominic Salazar (THIDCOR)
Richie Rich T. Tan (SAFII)
Marfenio Y. Tan (SAFII)
Kenrick G. Teng (TSPMI)
Engr. Ginalyn Fe C. Cachuela (ADPO PMU)
Maria Cora C. Tito (LGU-GSC, CEMCDO)
Sol Mananquil (Mt. Sabrina)
Bing Cariño (GENSAN Artists Ass’n)
Mike Esponilla (GENSAN Artists Ass’n)
Arnel V. Sayco (DTI)
Christi L. dela Rosa (DTI)
Isidro “Jun” Uy (TVC)
Police Senior Supt Maximo Layugan (GSCPO)
Oscar Reyes (SOCOPA Security Agency)
Isidro Lumayag (CHL)
Dino Barrientos

FINANCE
Chairman Marfenio Y. Tan (SAFI)
Kenrick G. Teng (TSPMI)
Members Neil G. del Rosario (RRFC)
Virgie A. de Dios (SFFAII)

TRANSPORTATION
Chairman Isidro “Jun” Uy (TVC)
Members Cheryl Ann R. Paradiang (TVC)
Ma. Cristina A. Abulag (TVC)
Virgie A. de Dios (SFFAII)

CONGRESS PROGRAM & RESOLUTIONS

PRIVATE SECTOR REPRESENTATIVES
Chairman Dominic Salazar (THIDCOR)
Richie Rich T. Tan (SAFII)
Members Annie Cabreros (PHILBEST)
Marife Quiam (Phil Cinmic Corp)
Dino Barrientos (UFLA)
Rosanna Bernadette B. Contreras (SFFAII)
Shalimar S. Abdurahman (SFFAII)
Meriam Buguis (Q & T Minds)
Mary Ann Ricablanca (DTFI)

GOVERNMENT REPRESENTATIVES
RD Sammy Malvas (BFAR)
Raffy Ramiscal (BFAR Central Office)
Engr. Rizza Paches (LGU-GSC, CEMCDO)
Willie Guerra (LGU-GSC,CEMCDO)
Roy John Malaluan (LGU-GSC,CEMCDO)
Brix Tan (lgu-gsc, sp)
Daryl Jim Fernandez (lgu-gsc, sp)
Engr. Ginalyn Fe C. Cachuela (ADPO PMU)
Diosdado Cequiña (LGU-GSC, City Agri)
Luisito Romeo M. Correa (PFDA)
FATIMA BATAGA (DOLE Region 12)

SOUVENIR PROGRAM
Chairman Ginalyn Fe C. Cachuela (ADPO PMU)
Members Merianne R. Bedrejo (ADPO-PMU)
Orvill M. Gamayon (ADPO-PMU)
Adam Ibrahim Canape (ADPO-PMU)
PUBLIC RELATIONS/ INFORMATION
Chairman Maria Cora C. Tito (LGU-GSC, CEMCDO)
Members Arthur S. Sibag (LGU-GSC, CEMCDO)
Sarah Kristina S. Chua

82 19 th
National Tuna Congress
 SECRETARIAT & DOCUMENTATION
Chairman Rosanna Bernadette B. Contreras(SFFAII)
Members: Shalimar S. Abdurahman (SFFAII)
Virgie A. de Dios (SFFAII)
Peche V. Abellana (SFFAII)
Christina Y. Cañete (SFFAII)
Juetchin C. Andagan (SFFAII)
Arlie M. Nava (SOCOPA)
Armando C. Pastrana (SOCOPA)

SECURITY
Chairman Police Senior Supt Maximo Layugan (GSCPO)
Oscar Reyes (SOCOPA Security Agency)
Members Lourdes B. Villacampa (SOCOPA Security)
Jojo Sendico (SOCOPA Security)
PSupt Leo D Sua (GSCPO)
PSupt Edgar Yago (GSCPO)
Manolo Landig
Armando C. Pastrana (SOCOPA)
1002nd Brigade, 10ID, PA
705th Naval Reserve Squadron
General Santos City Police Office
Joint Task Force Gensan
PNP Regional Office (PRO) 12
12th PCAS, Aviation Security Group
Regional Protection and Escort Unit 12
Alden Gwyn Amargo (SM Security Force Head)

SPORTS & GAMING

Chairman Isidro Lumayag (CHL)
Members James Damalerio (DFCTV)
Dino Barrientos (UFLA)

VIP RECEPTION
Chairman Isidro “Jun” Uy (TVC)
Dino Barrientos (UFLA)
Members Ma. Cora Tito (CEMCDO)
Dante Fernandez (ATO)
Cheryl Ann R. Paradiang (TVC)
Ma. Cristina A. Abulag (TVC)
Marfenio Y. Tan (SAFII)
Domingo T. Teng (TSPMI)
Domingo T. Teng (TSPMI)

FOOD & DRINKS

Chairperson Sol Mananquil (Mt. Sabrina)
Members Rosalia Polito (Jams Restobar)
Virgie A. de Dios (SFFAII)
Arlie M. Nava (SOCOPA)

VENUE & PHYSICAL ARRANGEMENT

Chairperson Leonardo Rey S. Cariño (GENSAN Artists Ass’n)
Member Michael J. Esponilla (GENSAN Artists Ass’n)

CARAVAN
EXHIBIT Chairman Dino Barrientos (UFLA)
Chairman Arnel V. Sayco (DTI) Members: Arlie M. Nava (SOCOPA)
Members Christi L. dela Rosa (DTI) Virgie A. de Dios (SFFAII)
Marvin Genita (DTI)
Virgie A. de Dios (SFFAII)
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 83
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Poultry Equipment, Drawers

AP CARGO LOGISTICS NETWORK CORPORATION A&S THAI WORKS CO., LTD.

MAILING ADDRESS: RDRDC Veneracion Building, Santiago MAILING ADDRESS: 99/199 Moo 1 Theparak Rd., Km. 22,
Boulevard, General Santos City Bangsaothong, Samutprakarn, Thai-
land 10540
PHONE NUMBER: (082) 305-0021 PHONE NUMBER: (66) 2-313-1540
FAX NUMBER: FAX NUMBER: (66) 2-313-1550
EMAIL ADDRESS: lyntagbalay@apcargo.com.ph EMAIL ADDRESS: astw@asthaiworks.com
CONTACT PERSON: Lyn Tagbalay CONTACT PERSON: Thor Jorgen Udvang / Joseph Z.
Saycon
POSITION/DESIGNATION: Senior Sales and Marketing POSITION/DESIGNATION: Export Marketing Manager / Sales
Representative
NATURE OF BUSINESS: Forwarder NATURE OF BUSINESS: Manufacturing
LEGAL STATUS Corporation LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED

Shipment of Cargoes like Documents, Dry Goods, Marine Prod- Manufacturing of Fishmeal and Rendering Machines.
ucts, etc.

ATLANTA INDUSTRIES INC. AZUMI CORPORATION

MAILING ADDRESS: Luwill Door, Banisil, Tambler, General MAILING ADDRESS: The Venue Annex Bldg., Unit A-201-205
Santos City Rizal Highway cor Brilliant St., Subic Bay
PHONE NUMBER: 0910-913-1831 Freeport Zone
FAX NUMBER: PHONE NUMBER: (047) 250-0806
EMAIL ADDRESS: Arnoldbrigole20@yahoo.com FAX NUMBER:
Arnoldbrigole20@gmail.com EMAIL ADDRESS: annaleah.guzman@azumi.com.ph
CONTACT PERSON: Arnold A. Brigole
POSITION/DESIGNATION: Sales Consultant
CONTACT PERSON: Anna Lea R. Guzman
NATURE OF BUSINESS: Manufacturing ; Exporter POSITION/DESIGNATION: Logistic Officer
LEGAL STATUS NATURE OF BUSINESS: Trading
PRODUCT LINES/SERVICE OFFERED
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED
Fishing Rope, PVC Catig, PVC Floater, Sliding / Sliding Window

84 19 th
National Tuna Congress

AJAT MARKETING SERVICES
MAILING ADDRESS:
PHONE NUMBER:
FAX NUMBER:
EMAIL ADDRESS:
CONTACT PERSON:
POSITION/DESIGNATION:
NATURE OF BUSINESS:
LEGAL STATUS
PRODUCT LINES/SERVICE OFFERED
Jotun paints (Marine), Fiber Glassing, San/Hydro Blasting, Poly-
urea Application, Polyurethane Insulation
BENGAR INDUSTRIAL CORPORATION
MAILING ADDRESS:
PHONE NUMBER:
FAX NUMBER:
EMAIL ADDRESS:
CONTACT PERSON:
POSITION/DESIGNATION:
NATURE OF BUSINESS:
LEGAL STATUS
PRODUCT LINES/SERVICE OFFERED
Hitachi - Inkjet Printers, Thermo Fisher - Xray, Metal Detector & Check
Weigher
BFAR NFARMC PMC
MAILING ADDRESS:
PHONE NUMBER:
FAX NUMBER:
EMAIL ADDRESS:
CONTACT PERSON:
POSITION/DESIGNATION:
NATURE OF BUSINESS:
LEGAL STATUS
PRODUCT LINES/SERVICE OFFERED
DIRECTORY
BANK OF THE PHILIPPINE ISLANDS
Lot 3 & 5 Salangsang Subd., Guinto St., MAILING ADDRESS: 3/F Ayala Wing, 6768 BPI Head Office
Brgy. San Isidro, General Santos City corner Paseo de Roxas
Makati City 1226
(083) 552-9021 PHONE NUMBER: (02) 816-9864 / (02) 790-2198
(083) 301-6255 FAX NUMBER:
ajatmktg@yahoo.com EMAIL ADDRESS: ksgalvez@bpi.com.ph / jscornelio@bpi.
Winna M. Timon com.ph
HR Officer CONTACT PERSON: Kimberly S. Galvez / Jerilee S. Cornelio
Trading POSITION/DESIGNATION: Marketing Associate / Marketing Officer
Single Proprietor NATURE OF BUSINESS: Bank
LEGAL STATUS Universal Bank
PRODUCT LINES/SERVICE OFFERED
Corporate Financial Solutions and Advisory
BUREAU OF FISHERIES & AQUATIC RESOURCES
28 Dagot St., Cor. Biak na Bato St., MAILING ADDRESS: Carpenter Hill, Koronadal City
Manresa, Quezon City
02-367-1557-59 / 02-361-8224 / PHONE NUMBER: (083) 228-1899
02-364-1288
FAX NUMBER:
sales@bengarph.com EMAIL ADDRESS: bfar12.info@gmail.com
Benigno Baleros & Jun Matriano CONTACT PERSON: Sarah Mae Mamalangcap
Sales - JP Department POSITION/DESIGNATION:
NATURE OF BUSINESS: Government Agency
Trading
LEGAL STATUS NGA
Corporation
PRODUCT LINES/SERVICE OFFERED
Public Services
BLE TECHNOOLGIES SALES & SERVICES
BFAR PCA Building, Elliptical Road, MAILING ADDRESS: 34 Lauan Drive, Mahogany Grove,
Diliman, Quezon City Canduman, Mandaue City 6014 Cebu
PHONE NUMBER: (032) 416-5426
(02) 929-7058
FAX NUMBER: (032) 239-0152
EMAIL ADDRESS: bletech@yahoo.com.ph
nfarmc.secretariat@yahoo.com
CONTACT PERSON: Elmer L. Barug, ECE
Marilyn Casta
POSITION/DESIGNATION: Proprietor
NFARMC Secretariat NATURE OF BUSINESS: Manufacturing; Direct Exporter and Trading
Government LEGAL STATUS Single
PRODUCT LINES/SERVICE OFFERED
Manufacturer: Retort & Pre-Cooker Vessel, Trolleys & Trays for Pre-Cooker & Baskets for Retort,
Distributor of; Can Tilter/Dryer Distributor of :Honeywell-Recorders, Controllers, Chart Papers,
Samson AG & W.E. Anderson--Pneumatic Control Valves, Wahl Retort Thermometers, Tehorn
Manual Globe, Gate & Ball Valves Other Products: Stainless Steel 304 Plates, Pipes & Tubings
Wires and Cable, Temperature & Pressure Gauges, Data Loggers, Cable Trays, Proximity
Sensor/Photoelectric Sensors, All types of Circular & Strip Chart Paper, RTD and Thermocouple
Sensors
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 85
 Congress exhibitors
BDO UNIBANK, INC. CEBU AIR, INC. (CEBU PACIFIC)
MAILING ADDRESS: Makati Avenue, Makati City MAILING ADDRESS: 4F Cargo Division, Cebu Pacific Building
PHONE NUMBER: (02) 840-7000 Domestic Road, Pasay City
FAX NUMBER: (083) 302-4128 PHONE NUMBER: (02) 802-7190
EMAIL ADDRESS: bh.generalsantospendatun@bdo.com.ph FAX NUMBER:
CONTACT PERSON: Ruth B. Fernandez EMAIL ADDRESS: mariajasmin.jose@cebupacificair.com
POSITION/DESIGNATION: Branch Head/SAVP
CONTACT PERSON: Maria Jasmin S. Jose
NATURE OF BUSINESS:
LEGAL STATUS
POSITION/DESIGNATION: Manager, Cargo Sales
NATURE OF BUSINESS: Airline
PRODUCT LINES/SERVICE OFFERED
LEGAL STATUS Corporation
Financial Institution, Branch banking, All deposit products, inti- PRODUCT LINES/SERVICE OFFERED
tutional banking - All credit facilities, Consumer lending group,
BDO insurnce brokerage Inc., Gnerali Phils. Cargo Services / Logistics

CITRA MINA SEAFOOD AND MARKET, INC. DIWIN ENTERPRISES, INC.

MAILING ADDRESS: National Highway, Dadiangas East, MAILING ADDRESS: Door #8, Yñiguez Bldg., R. Castillo St.,
General Santos City Agdao, Davao City
PHONE NUMBER: (083) 553-2098
FAX NUMBER:
PHONE NUMBER: (082) 300-2719 / (082) 300-2720
FAX NUMBER:
EMAIL ADDRESS: citraminagensan@yahoo.com
Citra. Gensan@citraminagroup.net EMAIL ADDRESS: diwindavao01@gmail.com
CONTACT PERSON: Maria Fe D. Castro / Mae S. Pailan CONTACT PERSON: Mr. Herven B. Villame

POSITION/DESIGNATION: Operation Officer POSITION/DESIGNATION: Branch Manager

NATURE OF BUSINESS: Retail NATURE OF BUSINESS: Exporter
LEGAL STATUS Corporation LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED
Retailer of Fresh Frozen tuna Products and Retail of Grocery Items Hydraulic & Pneumatic Components, Hydraulic Hose Fittings,
(Essential and non-Essential) Crimping Machines

DYNAMIC CASTINGS DYNAMIC POWER MARINE & INDUSTRIAL HARDWARE, INC.

MAILING ADDRESS: 473 Gerardo Ouano Street, Alang-Al- MAILING ADDRESS: E.C. Perez Street, North Reclamation Area,
ang, Mandaue City, 6014 Cebu Subangdaku, Mandaue City, 6014 Metro
Cebu
PHONE NUMBER: (032) 346-0300 ; (032) 346-7955
PHONE NUMBER: (032) 346-7955 ; (032) 422-6847
(032) 346-0753
(032) 420-9337
FAX NUMBER: EMAIL ADDRESS: inquiry@dynamicpower.ph
EMAIL ADDRESS: inquiry@dynacast.ph gensan@dynacast.ph
gensan@dynacast.ph CONTACT PERSON: Ms. Pauline G. Ngo
CONTACT PERSON: Ms. Pauline G. Ngo POSITION/DESIGNATION: President
POSITION/DESIGNATION: Sales & Marketing NATURE OF BUSINESS: Trading
NATURE OF BUSINESS: Manufaturing LEGAL STATUS Corporation
LEGAL STATUS Single PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED Marine Engine, Marine Gensets, Marine Transmission, Powerblock Super-
lights Winch, Airbags Steering Systems, Marine Pumps, Water Treatment
Marine Propellers, Sacrificial Anodes (Zinc / Aluminum) Plant (WTP), Oily Water Separators (OWS).

86 19 th
National Tuna Congress
 DIRECTORY

GBX TRADING GENSAN SHIPYARD AND MACHINE WORKS, INC.

MAILING ADDRESS: 289-A NLSA Road, General Santos City MAILING ADDRESS: Seguil, Tinoto, Maasim, Sarangani
Province

PHONE NUMBER: (083) 301-8847 PHONE NUMBER: 0917-314-7936

FAX NUMBER: FAX NUMBER:
EMAIL ADDRESS: helengracedalida@yahoo.com EMAIL ADDRESS: kgcvalentos-shell@gensanshipyard.
john07landasan@gmail.com com.ph
CONTACT PERSON: John Landasan CONTACT PERSON: Kate Genevieve C. Valentos
POSITION/DESIGNATION: Sales & Marketing Officer POSITION/DESIGNATION: Distributor Sales Representative
NATURE OF BUSINESS: Trading NATURE OF BUSINESS: Ship Repair
LEGAL STATUS Single LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED
Insulated Tubs and Single Walled Plastic Containers Ship Repair and Shell Marine Products

GRAND COUNTY BUILDERS & DEV’T CORP. HAESUNG ENTERPRISE CO., LTD.
MAILING ADDRESS: Mangustan St., Dadiangas North, Gen- MAILING ADDRESS: 1684-1, SongJeong-Dong, Gangseo-
eral Santos City Gu, Busan, Korea
PHONE NUMBER: (083) 877-1186 PHONE NUMBER: (+82) 51 831 1400
FAX NUMBER:
EMAIL ADDRESS: marketing.grandcountybuilders@
FAX NUMBER: (+82) 51 831 1405V
gmail.com EMAIL ADDRESS: info@marinmax.co.kr
CONTACT PERSON: Glady May C. Gaceta CONTACT PERSON: Nam Yeol Ma
POSITION/DESIGNATION: Vice President for Administration & POSITION/DESIGNATION: President
Marketing
NATURE OF BUSINESS: Manufacturing and Direct Exporter
NATURE OF BUSINESS:
LEGAL STATUS
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED
Nylon Mono Filament Fishing Line, Tuna Longline, Fishing Gear,
Sora Residences, Brixton Homes
Commercial Fishing Supplies

ISUZU PHILIPPINES CORPORATION KARCHER, INC.

MAILING ADDRESS: 114 Technology Avenue, Phase II, Lagu- MAILING ADDRESS: Ground Floor, Unit 23, The Linear Tower Two,
na Technopark, Biñan, Laguna 4024 Mayapis cor Yakal Sts., San Antonio Village,
Makati City, 1203 Philippines
PHONE NUMBER: 0999-887-9391 / 0918-504-8636 PHONE NUMBER: (+63) 2 275 7708
FAX NUMBER: (02) 729-7795 FAX NUMBER:
EMAIL ADDRESS: ptmarketing@isuzuphil.com; adit-roa@ EMAIL ADDRESS: ramon.ramirez@karcher-asia.com / rodel.
isuzuphil.com botecario@karcher-asia.com
CONTACT PERSON: Adit T. Roa CONTACT PERSON: Ramon Ramirez / Rodel Botecario
POSITION/DESIGNATION: Manager, Parts and Powertrain Section POSITION/DESIGNATION: Marketing Manager / Sales Manager
NATURE OF BUSINESS: Manufacturing
NATURE OF BUSINESS: Manufacturing
LEGAL STATUS Corporation
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED Cleaning equipments such as: Vacuum Cleaners, Pressure Washers,
Manufacturer and Distributor of Brand New Isuzu Vehicles / Distributor of Steam Cleaners, Floor Cleaners, Floor Polishers, Spray Extraction
Brand New Engines for Automotive, Marine and Industrial Application Cleaner.

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 Congress exhibitors
LAFARDZ MARKETING CONSULTANCY & ALLIED SERVICES LAND BANK OF THE PHILIPPINES
MAILING ADDRESS: 049 Papaya Street, Barangay Dadiangas MAILING ADDRESS: 2F, Vensu Building, National Highway,
West, General Santos City General Santos City
PHONE NUMBER: (083) 552-5018 PHONE NUMBER: (083) 302-2040 / (083) 250-1093
FAX NUMBER: FAX NUMBER:
EMAIL ADDRESS: lafardz.marketing@yahoo.com EMAIL ADDRESS: gensan.lending@gmail.com
CONTACT PERSON: Dennis Estolano Bonilla
POSITION/DESIGNATION: Proprietor/General Manager CONTACT PERSON: Jane Ann Crystal R. Cuabo
NATURE OF BUSINESS: Trading POSITION/DESIGNATION: Executive Assistant
LEGAL STATUS Single Proprietor NATURE OF BUSINESS: Institution
PRODUCT LINES/SERVICE OFFERED LEGAL STATUS Corporation
Kluber Lubricants, Food Grade Grease, Food Grade Oil, Refrigeration Oil, PRODUCT LINES/SERVICE OFFERED
Compressor Lubricant, Personal Protective Equipment, Services Offerred Loans, Deposits, Ebanking & Treasury
Ship Afloat Repair and Any Metal Fabrication/Industrial.

LGU General Santos City LGU-GSC Livelihood Assisted Projects

MAILING ADDRESS: c/o CEMCDO 3/F Dadiangas East, cor. MAILING ADDRESS: 3/F Brgy. Dadiangas East Building,
Laurel-Quirino St., General Santos City Quirino Avenue, General Santos City
PHONE NUMBER: (083) 553-8338 PHONE NUMBER: (083) 553-8338
FAX NUMBER: FAX NUMBER:
EMAIL ADDRESS: gensantourism@gmail.com EMAIL ADDRESS: adecartojano@gmail.com
macoratito@yahoo.com
CONTACT PERSON: Adelyn C. Yucamco
CONTACT PERSON: Maria Cora C. Tito
POSITION/DESIGNATION: Project Evaluation Officer I
POSITION/DESIGNATION: Senior City Tourism Operation Officer NATURE OF BUSINESS: Trading and Trade Association
NATURE OF BUSINESS: Local Government Unit LEGAL STATUS Single Proprietor
LEGAL STATUS Government PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED Tuna Value Added Products such as tuna chorizo, tuna embutido,
tuna tocino, tuna nuggets, tuna siomai, etc. Food products such as
Destinations, points of interests, package tours breads, cookies, cakes, tarts, candies, nuts, chips such as malunggay
and banana chips, etc.

MULTIVAC PTE LTD MAYEKAWA PHILIPPINES CORPORATION

MAILING ADDRESS: Unit 214-215 Commercenter, Commerce MAILING ADDRESS: 3F, Insular Life Building, Pioneer Ave.,
Ave., cor Filinvest Ave., & East Asia Drive, General Santos City
Alabang, Muntinlupa City, Metro Manila,
Philippines PHONE NUMBER: (083) 301-2698 (telefax)
PHONE NUMBER: (+63) 2-776-3321 (c/o Launchpad) FAX NUMBER:
(+63) 917 706 9938 (cellphone) EMAIL ADDRESS: ian@mayekawaphil.com
EMAIL ADDRESS: jose.velasquez@sg.multivac.com hazel@mayekawaphil.com
CONTACT PERSON: Jose Miguel E. Velasquez CONTACT PERSON: Ian Dexter Galeon
POSITION/DESIGNATION: Sales Consultant POSITION/DESIGNATION: GenSan Office-Supervisor
NATURE OF BUSINESS: Manufacturing NATURE OF BUSINESS: Manufacturing
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED LEGAL STATUS Corporation
Packaging Equipment: vacuum sealers, tray sealers and thermofoam machines, PRODUCT LINES/SERVICE OFFERED
metal detectors, x-rays & handling module. We carry partner products like
Tipper Tie, Fomaco, Risco, Bizerba, Sesotec, Nock, Hastamat, Cabinplant, Textor,
Hoegger, Greydon, Risco, Schroeter, Polystar, ABB and CSB-System. Industrial Refrigeration

88 19 th
National Tuna Congress
 DIRECTORY

NIPPON PAINT PHILIPPINES, INC. PHILIPPINE AIR LINES, INC.

MAILING ADDRESS: No. 4 Hologram St., Light Industry & MAILING ADDRESS: PNB Building, Pedro Acharon
Science Park 1, Cabuyao, Laguna, Phils. Boulevard, General Santos City
PHONE NUMBER: 02-845-1176 / 0917 623 2854
EMAIL ADDRESS: slcastillo@nipponpaint.com.ph PHONE NUMBER: (083) 553-3943
sharalyra@gmail.com FAX NUMBER: (083) 552-5282
gsebastian@nipponpaint.com.ph EMAIL ADDRESS: vic_reyes@pal.com.ph
CONTACT PERSON: Lyra Castillo
POSITION/DESIGNATION: Asst. Marketing Manager CONTACT PERSON: Vic S. Reyes
NATURE OF BUSINESS: Manufacturing POSITION/DESIGNATION: PAL Manager
LEGAL STATUS Corporation NATURE OF BUSINESS: Airline
PRODUCT LINES/SERVICE OFFERED LEGAL STATUS Corporation
Paint Products, such as Alkyd Enamels, Electrodeposition Paint, Epoxy, Polyester, PRODUCT LINES/SERVICE OFFERED
Pre-treatment Chemicals, Thermosetting Acrylic Paint, Thinner and Varnish. Airline Passengers and Cargo Services

PATKOL PHILIPPINES CORPORATION PETRON CORPORATION

MAILING ADDRESS: Unit 12G 12th Floor, IBM Plaza Bldg. MAILING ADDRESS: Petron Bulk Plant, Brgy. Bawing,
8, Eastwood Ave., Eastwood City, General Santos City
Bagumbayan, Quezon City
PHONE NUMBER: (02) 709-6519
PHONE NUMBER: (083) 552-2434
FAX NUMBER: (02) 332-8799
FAX NUMBER: (083) 552-2434
EMAIL ADDRESS: fernan@patkol.com
norbert.er@patkol.com EMAIL ADDRESS: iglou@petron.com
CONTACT PERSON: Fernan Reyes / Norbert Ermita CONTACT PERSON: Ian John G. Lou
POSITION/DESIGNATION: President/CEO / Sales Manager
POSITION/DESIGNATION: Account Sales Executive
NATURE OF BUSINESS: Manufacturer
NATURE OF BUSINESS: Trading
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED
Industrial Refrigeration and Cold Storage Equipments; Tube Ice and Block
Ice Machines; Food Processing Equioments; Food and Dairy Equipments; Fuels, LPG & Lubricants
Tank and Pressure Vessels; Spare Parts, other Efrigeration and Ice Machine
Equipments and Accessories.

PHOENIX PETROLEUM PHILIPPINES INC. PLDT ENTERPRISE

MAILING ADDRESS: Phoenix Bulk Depot, Lanang, Davao City MAILING ADDRESS: 2nd Floor, SME Office, PLDT Building,
Beatiles St., General Santos City
PHONE NUMBER: (+63)-082-235-8888 / 0917 801 1688 PHONE NUMBER: 0949-400-6674
FAX NUMBER: FAX NUMBER:
EMAIL ADDRESS: marienel.garcia@phoenixfuels.ph EMAIL ADDRESS: t-rdeladia@pldt.com.ph
CONTACT PERSON: Marienl T. Garcia CONTACT PERSON: Ronnil D. Eladia
POSITION/DESIGNATION: Commercial Accounts Manager - POSITION/DESIGNATION: Community Engagement Specialist -
Marine & Fishing PLDT Enterprise
NATURE OF BUSINESS: Trading
NATURE OF BUSINESS: Telco
LEGAL STATUS Corporation
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED
Fuels and Lubricants

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 89

 Congress exhibitors
POWERCITY CORPORATION POWER SYSTEMS, INC.
MAILING ADDRESS: Km. 20 East Service Road, Muntinlupa City MAILING ADDRESS: Fil-Am Avenue, Acharon Village,
Calumpang, General Santos City
PHONE NUMBER: (02) 869-1991 / (02) 869-7520
PHONE NUMBER: (083) 887-1046
FAX NUMBER: (02) 869-9758 /(02) 869-3869 EMAIL ADDRESS: psi-gsc@psi.ph
EMAIL ADDRESS: epcordero@powercity.ph
CONTACT PERSON: Femia Cordero
CONTACT PERSON: Reynaldo P. Sabio
POSITION/DESIGNATION: Purchasing Supervisor POSITION/DESIGNATION: District Manager
NATURE OF BUSINESS: Manufacturing NATURE OF BUSINESS: Trading
LEGAL STATUS Corporation LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED
Marine Engine, Generators, Parts & Filters, Valvoline Oil, Engine
Generator, ATS, Services, Spare parts
Overhauling, Preventive Maintenance, Calibration of Injectors &
PT Pumps

ROPE SYSTEMS CORPORATION RUREX FABRICATION AND TRADING CO.

MAILING ADDRESS: 509 Camba St. Binondo, Manila MAILING ADDRESS: Prk. Malinawon, Brgy. Calumpang,
General Santos City
PHONE NUMBER: (02) 242-3883 PHONE NUMBER: (083) 552-9991
FAX NUMBER: (02) 242-3882 EMAIL ADDRESS: sallomanandelyn@yahoo.com
EMAIL ADDRESS: ledr@ropesystems.com bananain@ymail.com
quiapoblessie22@yahoo.com
CONTACT PERSON: Elisa Delos Reyes
CONTACT PERSON: Andelyn Salloman / Aina Joy Banan /
Blessie Quiapo
POSITION/DESIGNATION: Office Manager
POSITION/DESIGNATION: Marketing Staff / Accounting Staff
NATURE OF BUSINESS:
NATURE OF BUSINESS: Trading
LEGAL STATUS
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED
Servicing and Overhauling of Turbocharger, Dynamic Balancing,
Reconditioning and Supply of Brand New Spare Parts.

SANKO PLASTICS PHILS., INC. SCAN MARINE, INC.

MAILING ADDRESS: c/o First Pinncale Trading Corporation, C.B.T. MAILING ADDRESS: SAFI Bldg, SAFI Compound, First Road,
Condominium, #60 West Avenue, West Calumpang, General Santos City
Triangle, Quezon City
PHONE NUMBER: (083) 552-3224
PHONE NUMBER: (02) 373-9797 loc 141 FAX NUMBER: (083) 552-3424
FAX NUMBER: (02) 373-4750 EMAIL ADDRESS: scanmarine.gensan@gmail.com
EMAIL ADDRESS: sales@sanko.com.ph
CONTACT PERSON: Saturnino Villanueva, Jr.
CONTACT PERSON: Jonathan Co
POSITION/DESIGNATION: Sales Representative
POSITION/DESIGNATION: Sales & Marketing Manager NATURE OF BUSINESS: Dealers/Navigational Equipment
NATURE OF BUSINESS: Trading
LEGAL STATUS Corporation
LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED

Plastic Crates, Pallets and Troleys

90 19 th
National Tuna Congress
 DIRECTORY

SCHALEN SALES CORPORATION SOG PHILIPPINES INC.

MAILING ADDRESS: Door #1 U.K Bldg. Porras St., cor Lupo MAILING ADDRESS: Suite 1201 12th Floor City and Land
Diaz Bo. Obrero, Davao City Megaplaza Building ADB Avenue
PHONE NUMBER: (082) 297-6627 Ortigas Center, Pasig City
FAX NUMBER: PHONE NUMBER: 632-661-7496 / 0927 410 5518
EMAIL ADDRESS: scustodio@sog.ph
EMAIL ADDRESS: schalen_dvo@yahoo.com
CONTACT PERSON: Shaira Custodio
CONTACT PERSON: Ma. Stephanie Prose Almeda
POSITION/DESIGNATION: Director / Administration & Finance
POSITION/DESIGNATION: Admin/Acctg. - Davao Branch Head
NATURE OF BUSINESS: Trading NATURE OF BUSINESS: Trading
LEGAL STATUS Corporation LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED
Weighing Scales (Mechanical & Digital) Truck Scale, Batching Repair Satellite and Radio Communication Equipment Provider
& Services & Calibration.

SPN FLOW TECHNOLOGIES CO. PILIPINAS SHELL PETROLEUM CORPORATION (PSPC)

MAILING ADDRESS: 3rd Floor, Reliance Building, 205 MAILING ADDRESS: 156 Valero Street, Salcedo Village,
EDSA corner Rochester St., Greenhills, Makati City
Mandaluyong 1550, Metro Manila
PHONE NUMBER: (02) 257-3046
PHONE NUMBER: 02-499-4001
FAX NUMBER: FAX NUMBER:
EMAIL ADDRESS: alfonso.aquino@spn.com.ph / renz. EMAIL ADDRESS: Wella.Teresa-Arayde@shell.com
chavez@spn.com.ph
CONTACT PERSON: Mr. Alfonso Luigi Aquino / Mr. Renz CONTACT PERSON: Menina Murillo
Chavez POSITION/DESIGNATION: Marketing Assistant
POSITION/DESIGNATION: Sales Representative / Logistics NATURE OF BUSINESS: Lubricants
NATURE OF BUSINESS:
LEGAL STATUS Corporation
LEGAL STATUS Single
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED
Industrial Oils & Heavy Duty Diesel Engine Oil
Compress Air Filters and Dryers and Spare Parts for Industrial Equipment
and Consumbales.

SYNCHROTEK CORPORATION TAITECH MARINE SALES & SERVICES CORP.

MAILING ADDRESS: Door A12 ECA Bldg., National Highway, MAILING ADDRESS: Unit 510 Jocfer Bldg., Commonwealth
General Santos City Ave., Quezon City
PHONE NUMBER: (083) 554-7565; (083) 301-0895 PHONE NUMBER: (02) 952-9275; (02) 951-1658
0917-316-7530 (02) 427-4732
FAX NUMBER: (083) 554-7565 FAX NUMBER: (02) 952-9272
EMAIL ADDRESS: rico.bernasol@gmail.com EMAIL ADDRESS: sales@taitechmarine.com / info@tait-
CONTACT PERSON: Rico B. Bernasol echmarine.com
POSITION/DESIGNATION: Branch Manager CONTACT PERSON: Ms. Anna Marie delos Reyes
NATURE OF BUSINESS: Dealer & Services POSITION/DESIGNATION: Admin Assistant
LEGAL STATUS Corporation NATURE OF BUSINESS: Trading
PRODUCT LINES/SERVICE OFFERED LEGAL STATUS Corporation
Dealer of Cummins Marine Engine, Cummins Power Generation, PRODUCT LINES/SERVICE OFFERED
Generating Set, Fleetguard Heavy Duty Filters, ZF Marine Gear Generators, Main Engine, Engine Spare Parts, Marine & Industrial Equipments /
Transmission, Cramaco Alternators, Marine Coatings-Mega Paint & Machineries.
International Paint & Services

“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 91

 Congress exhibitors
TREASURE ISLAND INDUSTRIAL CORPORATION UNILOX INDUSTRIAL CORPORATION
MAILING ADDRESS: #32 San Pedro Extension, Lagao, General MAILING ADDRESS: #194 M. Conception St. San Joaquin,
Santos City Pasig City
PHONE NUMBER: (083) 554-3446 PHONE NUMBER: (02) 641-1001 to 08
FAX NUMBER:
FAX NUMBER: (02) 641-1005 to 06
EMAIL ADDRESS: daniel.casipong@islandpaints.com EMAIL ADDRESS: fachua@unilox.com
CONTACT PERSON: Mr. Daniel F. Casipong CONTACT PERSON: Mr. Florizel A. Chua
POSITION/DESIGNATION: Sales Officer Marine POSITION/DESIGNATION: General Manager
NATURE OF BUSINESS: Manufacturing NATURE OF BUSINESS: Manufacturing
LEGAL STATUS Corporation LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED
Transocean Marine Coating, Island Paints & Chemicals Marine Propellers - “Nakashima” Brand, Propeller Repairs &
Restoration, and Sacrificial Anodes - “Tanode” Brand.

WIRELESS LINK TECHNOLOGIES, INC. WIDE WIDE WORLD EXPRESS CORPORATION

MAILING ADDRESS: Door 2, De Paseo Bldg., Aparente St., MAILING ADDRESS: Tierra Montana Arcade, National
City Heights, General Santos City Highway, General Santos City
PHONE NUMBER: (082) 554-3805 PHONE NUMBER: (083) 552-7065 / (083) 552-5595
FAX NUMBER: FAX NUMBER: (08) 552-5596
EMAIL ADDRESS: precylarona@wireless-link.net EMAIL ADDRESS: gesops@wwwexpress.com.ph / keith.
epe@wwwexpress.com.ph
CONTACT PERSON: Precy Ann Larona / Ciarra Shayne delos
Reyes
CONTACT PERSON: Keith Epe
POSITION/DESIGNATION: Sales Manager / Admin Supervisor POSITION/DESIGNATION: Account Executive
NATURE OF BUSINESS: Merchandising NATURE OF BUSINESS: Courier Services
LEGAL STATUS Corporation LEGAL STATUS Corporation
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED
Wireless CCTV Surveillance, Two-way Radio Courier / Forwarding Services

YUSEN LOGISTICS PHILIPPINES, INC. ZUNIBAL, LTD.

MAILING ADDRESS: Amvel Business Park, Brgy. San Dionisio, MAILING ADDRESS: Idorsolo, 1 - 48160 Derio-Vizcaya - Spain
Sucat Road, Parañaque City PHONE NUMBER: (+34) 94 497 70 10
PHONE NUMBER: (+63) 2 835-2888 FAX NUMBER: (+34) 94 452 28 14
EMAIL ADDRESS: raul.parra@zunibal.com
FAX NUMBER:
EMAIL ADDRESS: elpidio.caranzo@ph.yusen-logistics.com CONTACT PERSON: Raul Parra
CONTACT PERSON: Mr. Boy Caranzo POSITION/DESIGNATION: Asia & Africa Market - Sales Director
POSITION/DESIGNATION: Account Executive / Air Freight Forward- NATURE OF BUSINESS: Manufcturing
ing Unit LEGAL STATUS Zunibal Ltd.
NATURE OF BUSINESS: Logistics Company
PRODUCT LINES/SERVICE OFFERED
LEGAL STATUS Corporation
Marine Sector Technological Solutions, Based in our Own Design &
PRODUCT LINES/SERVICE OFFERED
Develop. Innovative Products than Ensuring the Sustainability of Marine
Resources.
International Freight Forwarding, Contact Logistics and Transport.

92 19 th
National Tuna Congress
 DIRECTORY

ALATONE PLASTICS, INC. FIRST PHILIPPINE SCALES, INC.

MAILING ADDRESS: #7 Ind. Rd 1 Araneta University Village, MAILING ADDRESS: First Philippine Scales Inc. Door 5,
Brgy. Potrero, Malabon City RD-RDC Building, J. Catolico St., Brgy.
PHONE NUMBER: (02) 364 3445 Lagao, General Santos City
FAX NUMBER: (02) 330 0035 PHONE NUMBER: (083) 552-3366
EMAIL ADDRESS:
EMAIL ADDRESS: seromarhiz@yahoo.com/alatoneplas-
ticsinc@yahoo.com.ph CONTACT PERSON: gensan@timbangan.ph
CONTACT PERSON: Rizza A. Belleza POSITION/DESIGNATION: Jayson Allosada
POSITION/DESIGNATION: Sales & Marketing Manager Sharlene Mae Sinfuego
NATURE OF BUSINESS: Manufacturing NATURE OF BUSINESS: Manufacturing / Exportes
LEGAL STATUS Corporation LEGAL STATUS
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED
Multipurpose Plastics Crates, Basins, Pails, Utility Cans, Baskets, Poultry Weighing Scales (Mechanical & Digital)
Equipment, Drawers

MEGACOOL MANUFACTURING INC. PHILEXPORT REGION XII CHAPTER INC

MAILING ADDRESS: Unimagna St. Meridian Ind'l. Complex, MAILING ADDRESS: 3rd Floor, Yap Mabuhay Building,
Brgy. Balibago, Sta. Rosa, Laguna Manzanitas St., General Santos City
PHONE NUMBER: (02) 519-4831-33 PHONE NUMBER: (083) 553-1709
FAX NUMBER:
FAX NUMBER: (083) 554-2840
EMAIL ADDRESS: claire@unimagnaindustries.com /
EMAIL ADDRESS: philexport12@yahoo.com
support@megacool-mfg.com
CONTACT PERSON: Claire T. Cuesta CONTACT PERSON: Marife A. Quiam
POSITION/DESIGNATION: Sales Manager POSITION/DESIGNATION: President
NATURE OF BUSINESS: Manufacturing NATURE OF BUSINESS: NGO
LEGAL STATUS Corporation
LEGAL STATUS Oranization
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED
Plastic Trash Bins / Plastic Coolers / Traffic Devices / Fiberglass Boat
(OSEDC) One Stop Export Documentation Center / 3rd Party
Testing Laboratory

PILIPINAS TAJ AUTOGROUP INC. / TATA MOTORS THE SELFIE CORPORATION

MAILING ADDRESS: Mayor Gil Fernando Ave., Cor. Mt. Everest MAILING ADDRESS: 12 Ambassador Provido Village, City
Sta. Elena, Marikina City Heights, General Santos City
PHONE NUMBER: 02-654-000 PHONE NUMBER: 0918-801-2664
FAX NUMBER:
FAX NUMBER:
EMAIL ADDRESS: ella.conde@tajautogroup.ph EMAIL ADDRESS: reybillena@gensanice.com
CONTACT PERSON: Ella Conde CONTACT PERSON: Rey L. Billena
POSITION/DESIGNATION: Marketing Executive POSITION/DESIGNATION: President & CEO
NATURE OF BUSINESS: NATURE OF BUSINESS: Trading
LEGAL STATUS Corporation LEGAL STATUS Single
PRODUCT LINES/SERVICE OFFERED PRODUCT LINES/SERVICE OFFERED
Farm Tourism, Native Manok, Fancy Chicken, Organic Inputs, Odor
Treator, Solar Street Lights, Led Lights, E-Bikes

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 Congress exhibitors
SMART COMMUNICATIONS, INC. USAID OCEANS AND FISHERIES PARTNERSHIP
MAILING ADDRESS: 6799 Smart Tower Ayala Avenue, Makati / TETRA TECH
City MAILING ADDRESS:
PHONE NUMBER: 0918-949-7794 / 0918-949-2343
FAX NUMBER: PHONE NUMBER: 0917-532-4683
EMAIL ADDRESS: CPSalazar@smart.com.ph / JDHuertas@ FAX NUMBER:
smart.com.ph
EMAIL ADDRESS: Rebecca.Andong@oceans-partnership.org
CONTACT PERSON: Carmela P. Salazar / Jonathan D. Huertas
CONTACT PERSON: Rebecca F. Andong
POSITION/DESIGNATION:
POSITION/DESIGNATION:
NATURE OF BUSINESS:
NATURE OF BUSINESS:
LEGAL STATUS
LEGAL STATUS NGO
PRODUCT LINES/SERVICE OFFERED
PRODUCT LINES/SERVICE OFFERED
Transocean Marine Coating, Island Paints & Chemicals

A D V E R T I S E M E N T

94 19 th
National Tuna Congress
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 95
 FRIENDS OF THE TUNA INDUSTRY

WIRE ROPE CORP OF THE PHILS

ST. ELIZABETH HOSPITAL, INC.
TRINITY HOMES INDUSTRIAL CORPORATION
THUNNIDAE VENTURE CORPORATION
MATS TRAINING CENTER
CELEBES CANNING CORPORATION
GENERAL TUNA CORPORATION
GENSAN WATER RESOURCES
OCEAN CANNING CORPORATION
PEPSI-COLA BOTTLERS PHILIPPINES, INC.
PHILBEST CANNING CORPORATION
RUGELA FISHING IND., INC.
AMADEO FISHING CORPORATION
SEATRADE CANNING CORPORATION
GLADERY FISHING, INC.
SOCOPA
TEN POINT MANUFACTURING, INC.
RA FISHING
RLG FÍSHING, INC.
SAN MIGUEL BREWERY, INC.
96 19 th
National Tuna Congress
 Friends of the Tuna Industry

SAN LORENZO RIZ FISHING IND., INC.

ALLIANCE TUNA SELECT FOODS
INTERNATIONAL, INC.
NH AGRO INDUSTRIAL CORPORATION
GENERAL SANTOS CITY CHAMBER OF
COMMERCE IND., INC.
GOLDEN GENESIS MARINE RESOURCES
CORPORATION
JJV FISHING
JVH FISHING
MAYEKAWA PHILS., INC.
FRESH FROZEN SEAFOOD ASSOCIATION OF
THE PHILS.
TANDUAY DISTILLERS, INC.
ROEL FISHING IND., INC.
STA. CRUZ SEAFOODS, INC.
PHIL. CINMIC INDUSTRIAL CORPORATION
PESCADOR SEA TRADING
TRICOFERRO INDUSTRIAL SALES INC.
RAMONA FISHING
Pilipinas Taj Autogroup Inc.
Tata Motors
“ THE P HILI P P I N E TU N A I N D USTR Y : STRE N GTHE N E D . RES P O N SI V E . C O M P ETITI V E . ” 97
 ACKNOWLEDGMENT

Bureau of Fisheries & Aquatic Resources

General Santos City Local Government Unit

City Economic Management & City Development Office

(CEMCDO)

Department of Trade & Industry

SOCSKSARGEN ADPO-PMU

GenSan Artist’s Association

GenSan Water Resources

STI College of GenSan

Golden State College

Holy Trinity College

1002nd Infantry Brigade, 10ID, PA

12th PCAS, Aviation Security Group

General Santos City Police Office

Joint Task Force GenSan

Regional Protection and Escort Unit 12

South Cotabato Purse-Seiners Association, Inc.

(SOCOPA)

SOCOPA Security Agency, Inc.

CAAP General Santos City

98 19 th
National Tuna Congress