Analysis of a Visual Text

Name: Christian Cuello

Prompt:​ ​Analyze the claim of the visual text including how the claim or purpose is refined and developed through visual
text and rhetorical elements. ​You should be able to check off each vocabulary term on the left even if it does not play a
significant role in the text. You may use your “how to read a visual text reference card” to aid you.

Visual Text Terms Rhetorical Terms

❏ arrangement ❏ claim
❏ location ❏ purpose
❏ scale ❏ speaker
❏ typography ❏ subject
❏ font style ❏ audience
❏ font size ❏ builds ethos
❏ color ❏ appeals to logos
❏ appeal to pathos

MY PARAGRAPH

The purpose of this advertisement is to get many or any females or teenagers to get more information about girl scouts. The
speaker of the advertisement is the the girl scout association. The speaker intends to get any female teenager that want to join the
girl scouts. The girls scout association uses the rhetorical devices like building ethos, and appealing to pathos. They use pathos,
logos, and ethos to strengthen their advertisement and make look like a good advertisement. The author builds ethos in the
advertisement by adding the girl scouts logo in the advertisement. By adding the logo, this is creating trust and credibility. In the
ad, there are three girls at the top of the page and the girls are looking sad and bored. In the advertisement, they have a black
background that makes it bring sorrow to the audience. Under the three girls, they have a caption that says “What Did You Do
Today?”. The type of font size makes the advertisement have a sad tone to it. The font size is big and it makes the words stand
out in the advertisement. All of this is appealing straight to pathos. This shows pathos because it makes the reader feel kind of
sad and bored. The caption next to the logo states that all the fun things and good things that can happen if the teenager joins the
girl scouts. The 4 small pictures on the bottom bring out a happy mood to the audience. The 4 pictures are convincing the people
that are looking at the the advertisement to sign up and find out more information on the girl scouts. All of this, the speaker wants
the audience to know that instead of have a boring teenager or female and does nothing all day, they should sign their kids up for
girl scouts and the girls will learn new things and have so much fun.