Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Module Title:
Music industry.
Candidate Number:
1086508.
Date: 14 May 2019.
Index.
Executive summary
Introduction.
Our initial idea was to release a 10” EP. Consisting in 6 song recorded and
produced by our own record label, Chicken Attack Records. To do this we where
depending on two collectives, “https://lalmorranakomercial.bandcamp.com/”
and “Ediciones Decariadas”. As they pulled out in the last minute and we had
already managed to rise 450£ through gigs and donations from people that
supported our project, this meant that we where 923,91£ short out of a original
1373,91£ quote (see Appendix 1). We decided then, to invest the money in
making physical copies on CD and on Tape, working at the same time towards a
vinyl release in the near future.
The other way we found of founding our self is to produce our own
merchandise, so we can sell it and gigs. So we talked to some of the local pubs
in our area and decided to form a collective of bands. Performing at once or
twice a mouth and that way create a bit of a scene, where we could sell our
merchandise, have a fixed few for playing, encourage bands to play and more
important, work towards a release date.
Although these release is heavenly based on live performance and physical
copies, we also decided to go fully digital, so that people that enjoyed the gigs
can later, enjoy the music from the comfort of their home and give some online
exposure.
Project Details.
Due to the nature of the band and their work ethic, the song wrings are split in
four way. All the components have the same involvement in the musical and
lyrical part of the compositions. In other words everybody in the band gets
performance ad compositional rights. Although we it comes to liquid assets it is
al slip in five parts and one of the parts maintained by our own record label.
This we have the opportunity to promote other bands, pay for art work or
recording.
In this case the art work and the recording is made by our selfs. The pictures
on the cover ( see Appendix 2) and back cover ( see Appendix 3 and 4) where
taken by some at one of are gig, which we emailed and asked for permission.
The biscuit on the Vinyl, the print for the CD, the booklet and the side was also
made buy us (see Appendix 5 , 6, 7, 8 and 9).
As this release is more physically centre that digital, we decided not to spend
any money to in register our work in the PRS, digital distribution or Generating
ISRC codes. This is how we did it:
To get registered with the PRS and not have to spend any money we when
Through a musical aggregator (Sentric). This way we would not have to pay
the PRS fees (around XXXX) but still be able to acquire some capital, trough the
gigs we play and through radio or internet plays if this would ever be the case.
This meat that this aggregator will register our music on the PRS keeping
twenty precent of the royalties.
When it comes to digital distribution, we manage our own Bandcamp
(http://chickenattackrecords.bandcamp.com/) account where we can sell our
CD and Tapes. Unfortunately they keep 15% for digital copies and 10% for
merchandising. A way we found to keep 100% of the profit when it comes to
physically copies was to encourage people to writes to our email directly and
request it through there. This is also important for us because we a dealing
with to markets (UK and Spain) with different pricing when it come to physical
copies, as we will see later
To get our music on all the other digital platforms, like YouTube, Spotify or
Itunes, we decided to use a digital distribution. With a number on options out
there (see Appendix 10) we finally decided to go with symphonic. Which gave
us the option of registering for 15% of profit. Or if later we find that we are
making enough money out of digital plays can keep 100% of or royalties for a
fixed few.
Budget Analysis.
100 CD
50 tapes
10 Black T-shirts
14 Assorted t shirts and hoodies from bristols free shop.
Funding Options.
Most of the money that we used to fund the release,come from the music
events that we have been putting on in the past year.
We did a paid gig in London which made us 300£, 223 £ with expenses.
And two gigs here in Bristol that got us 70 £ and 100£.
We also managed to rise 33 £ from a Bandcamp account (see Appendix 15 ).
And from singing on to Sentric music and registering our gig on line we where
capable of request the money from the PRS, which is after the percentage that
Sentric take it works out at 5 £ per gig, we registered four gigs which made us
20£.
We have also, in the past mouth agreed with our local pub to put on night with
a minimum few of 50£, at the moment we played one of the gig sand have
another two planed, which will not only help us raise money, but we will use
these gig as I way to work towards our final release date.
That makes up a total of 496£.
We are also looking to request for the PRS open fund, but waiting for the money
would only delay our activity and our actions.
Release Formants.
The physical format we are releasing on are Tapes and CDs. Digitally we will
upload it to our bandcamp page
(https://chickenattackrecords.bandcamp.com/album/rock-n-roll-ep). And thanks
to our digital distributed it will be accessible on: Spotify
(https://open.spotify.com/artist/5ojUNvfbyfWdbKh83NehaP), YouTube
(https://www.youtube.com/playlist?list=OLAK5uy_lItZCHyNEKiYh4V0Be55i-
pQKn_VtL_lc), Amazon Music (https://www.amazon.co.uk/Rock-Roll-Ep-
Bailiffs/dp/B07PHVYQN5/ref=sr_1_fkmr0_1?
keywords=the+bailiffs+rock+n+roll+ep&qid=1557397842&s=dmusic&sr=1-1-
fkmr0) and other online platforms. At the same time that it will generate ISRC
code for us.
This way we can sell our merchandising and physical copies trough our
Bandcamp page and at gigs. While at the same time through our digital
distributor we also have internet exposure so people can listen to the music.
We could sell our physical copies through them but we would lose some of the
money. And after comparing our online sales to the sale we do at gigs, which is
usually something in between two to five CDs per gigs and couple of T-shirts,
(tapes are more problematic, but the people how buy them, are people that
really like our music, in other words super-fans). We realized that with the
music we do and the way we promote it, the profit of online reatial is
insignificant (33£ in the last year this is with out production cost).
Press release.
Here is a copy of the message we usually send out either through Facebook,
Wasap, Email or other messaging platforms:
Hi there we are Chicken Attack Records a small collective of musicians based in
Bristol UK and Madrid Spain. We have experimented with number of genders,
from psychedelic music, to punk, to rock and roll. Heavily influence by a strong
D.I.Y ethic.
Today we send your are last release a bit of rock and roll from the deep of
Bristol underground scene, The Bailiffs first EP. A four piece band filled of
electrifying guitars and lyrics content in Spanish and English to reach the wider
public.
As a collective we have been making music for the past seven years,
extensively playing around the UK, Spain and France, managing to branch out
to places like West Africa or Cuba.
Having influenced the Spanish underground hardcore punk scene with or band
Mierda or having succeeded in the squat scene in Bristol with a folk rock band
Mid Week Rattle.
At the moment we are working with a new project Money a psychedelic rock
and looking to release fiscal copies of the Bailiffs and other of a past projects.
Here are some links to our music:
https://chickenattackrecords.bandcamp.com/album/rock-n-roll-ep
I will also include some of the music we are working at the moment getting it
ready to release That includes Money (another rock band) and Juffureh Band
(west African music).
Thanks in advance, please contact us if you have any questions, as we are not
very good with emails here is my Facebook and my phone number:
Promotion.
Campaign.
Product.
“Rock n Roll EP” on the negative side Is a rock and roll album which is more
directed to a reduced number of listeners, especially people that assist to our
gigs. Due to the nature of the product and that it reassembles music from a
past era, the bigger market is out of the question. On the positive side, we
have a coherent product, which has its reflection in a physical format, where
the design of the covers as well as the music evokes the past, there before
saleable in a market already in existence.
Place.
Pricing.
Also based on the purchasing power of the individuals in the two different
countries we decided to use different pricing:
Promotion
Campaign Management
Finally I would like to mention that our biggest marketing technique and
campaign managing technique is the trust our listeners have in us. Knowing
that we are a collective that works towards the new release and promote
upcoming music, clearly not trying to make a living out of at least this music.
This make our costumers confident in acquiring our product, that is because at
the end of the day they trust or collective to produce music outside the current
musical industry. Understanding the risk we go thought to promote this kind of
music,
“The enigma of marketing is that it is one of man’s oldest activities and yet it is
regarded as the most recent of business disciplines”(Baker,1976)
Reference List.
Appendix 7. Booklet A.
Appendix 8. Booklet B.
Appendix 9. Side.