Transforming dining at Travelling Destinations

Contents:
• Market opportunity
• Current alternatives
• Competition
• Differentiation
• Our Journey
• Team
• Growth Plan

we serve happiness…

Verve Hospitalities
Market opportunity
35B$ to be spent on food & beverages while travelling in India by 2028
No pan India established brand to cater

Travel & Tourism 234 B$ 6.9% 492 B$

GDP Impact (9.4%) (2017)
CAGR (2028)

(94.6% Leisure, 5.4% Business)

Direct Travel & 91 B$ 192 B$

Tourism Impact (2017) (2028)

(39% of total spent)

Food & Beverages

17 B$ 35 B$
spending during (2017) (2028)

Travel
(18.3% of direct spent)
(Source: ACNielson ORG-Marg, KPMG-FICCI report, World Travel & Tourism Council report)

Verve Hospitalities
Current alternatives
9 out of 10 not happy with dining experience while travelling.
Street Food Standalone Dhabas/ Eateries Hotel Restaurants

“Last time we had VadaPav , oil “In last visit, students had poori bhaji, “It was so expensive even for the
was smelling” everyone had stomach upset” Regular dishes ”
“We could not find anyplace where “No service orientation”
my parents could get simple food”

“We have been coming to Shirdi since last 25 years, but still we don’t have a regular place for food,
Every time we try a new joint & never satisfied.” *Real guests feedbacks

Verve Hospitalities
Current alternatives
TRAIL: Rightly addressing the need with differentiation of quality & service
Hygiene Quality Service Ambience Cost

Street Food
Safe &
Best Quality
Hygienic

Standalone Dhaba

Value for
money Trained Staff
Hotel Restaurant

Designer
Ambience
Other food chains
No pan India brand catering at pilgrimages, tourist spots, transit locations.

• Started as sweet shops, extended to food.

• Locations still driven by sale of sweets.
• Focused in Metros & outskirts.
• Cuisine specific menus.
• Niche clientele

• Regional cuisine specific

• Focused in big cities

• Regional cuisine specific

• Focused on highways

Verve Hospitalities
Our differentiation
Building organization around our guests, clear focus of travelling destinations

• Healthy low fat food

• German Combi oven for consistent food quality
• Certified kitchen team for consistency
• Selective menu keeping travellers in mind- Curd Rice to Pizza
• Customized to suit the taste

• Hire fresh certified graduates & trained for Trail service

• 70% women staff
• Multiskilling for improved service
• Building leadership team for tomorrow

• Designer modern ambience, place with calming effect

• Open kitchen
• Ergonomic seating, kids area, care for all
• Best clean washrooms for convenience

Verve Hospitalities
Our journey so far…

1 2 3
Trail, Shirdi Trail Satvik, Shirdi Govind Sai Trail, Shirdi
Dec ‘17 Mar ‘18 Nov ‘18

www.thetrail.in
(As on Apr, 19)

• Food deliveries for OYO Hotels

• Online deliveries (Zomato)
• Partnership with non-kitchen hotels
• IRCTC e-catering
Trail Tour Video
https://youtu.be/XYy6sN2CfjA

Trip Advisor: https://www.tripadvisor.in/Restaurant_Review-g679021-d13378323-Reviews-Trail_Restaurant- Google: https://goo.gl/maps/WfRaZqL6vdU2

Shirdi_Ahmednagar_District_Maharashtra.html Verve Hospitalities
 Our guests
High guest repeatability, 2X footfall achieved in 6 months

Guest Footfall
LOCATION WISE SPECTRUM
Walk-in 50%
Shirdi, 18%
Others, 29%
On-line Review 34%

Ahmedabad, Mumbai, 18%

Hotel Reference 16%
4%
Bangalore,
5%
Guest Spectrum Pune, 10% Hyderabad,
15%
Kids 13%

Female 37%

Male 49%
(Mid Aug to Sep ‘18 Data)

Verve Hospitalities
1st Year Story (Jan-Dec ’18)

16.6M
Revenue
3
Outlets

75
Employees
(2 shift operations) 31889
Dosas Served

5/5 (as on Mar ‘19)

19934
Best rated in Shirdi
Thalis Served
journey continues…

Verve Hospitalities
 Team
strong operations execution & people management background
Trail Founding Team Individual Investors*

vikas goel
co-founder & ceo Damien Dhellemmes Gaurav Agarwal Ramasamy V
Co-Founder
IIT Roorkee Mechanical Country President
Schneider Electric ZipGo
Regional Comm Leader
Schneider Electric
MBA IMT Singapore Bangalore Singapore

Leadership

Suresh Babu Clockwise from left

Vice President Subhash Bolar- Cisco, Bangalore
Schneider Electric Anil CS- Philips, Bangalore
Bangalore Changappa MP- Cisco, Bangalore
Work 70% Women Staff
PACE Institute trained
Passion for performance
Hotel management graduates
Gopinath G Shanawas Mohammad
Expertise Supply-Chain, Operations Management Head Finance Regional Comm Leader
Six Sigma, People Management, Real Estate Olam India
Vizag
Schneider Electric
Bangalore
(*In personal capacity)

Verve Hospitalities
Growth Plan
Build a global brand known for its quality, services & consistency
Year1
• Multi-locations at each city for economy of scale & broader share Year2
• Mix of owned & revenue sharing model Year3

• Franchise not as a focus model Year4

Year5
186.0

129.9

102

Location No. of Annual Timeline

Outlets Revenue (Lacs)
66.6 66 Shirdi
Shirdi
3
3
180
535
Yr1
Yr2
Tirupati/ Tirumala 3 600 Yr2
Tirupati/ Tirumala 5 900 Yr3
Puri 6 1,110 Yr3
38 Ujjain 6 1,110 Yr3
Dwarka 6 1,110 Yr3
Kujuraho 6 1,110 Yr3
13.2 9
Hampi
Haridwar
4
8
750
1,500
Yr4
Yr4
1.8 3 Rishikesh 6 1,110 Yr4
Agra 6 1,110 Yr4
Mathura 4 750 Yr4
Vaishnodevi 6 1,110 Yr4
Year 1 Year 2 Year 3 Year 4 Year 5 Banaras 6 1,110 Yr5
Allahabad 8 1,500 Yr5
Bangalore Railway
Gross Revenue (Cr) No. of outlets Station 4 750 Yr5
Bangalore Bus Stand 4 750 Yr5
Bangalore- Chennai
Highway 4 750 Yr5

Recognised StartUp by Government of India (DIPP19603) Bangalore- Selam

Highway 4 750 Yr5
102 18,595

Verve Hospitalities
Verve Hospitalities Private Limited
Registered Office: C103, Salarpuria Sanctity, Sarjapur Road, Bangalore- 560035, India
Contact no.: +91 98804 10262