TALLER DISTRIBUTION CHANNELS

GREYCI VALENZUELA DAVILA

C.C 1.090.444.07

TECNOLOGÍA GESTIÓN DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE –SENA

2019
The Market Thing
  Elabore un mapa conceptual de la lectura
Strategic plan of distribution

Distribution channel: it is the route It is defined such as an Marketing process

route through which goods or important tool that companies
services pass from the producer to have implemented in order to Distribution channel:
organize the factors that are Intermediary: mediate
the end consumer. Producer: the initial
interconnected in the marketing It is the way that goods into transactions people
point of the
process or services to pass from or companies, between
distribution channel,
the producer to the end producers and
people or companies
customer. customers.
who manufactures
Factores goods or services.
interconnected :
-Product Benefits : customer services
and costs.
-Price
Such as:
-Promotion
- wholesalers
-Place
- distributors
- -retailers
  Descargue y lea el texto “Distribution Channels” que se encuentra en la sección “Let’s read”. Elabore
un mapa conceptual de la lectura

Distribution Channels

Types of
distribution
Direct channel : is the shortest
connection between the Indirect channel : the
Intermediaries implement
fabricator or producer and the indirect channel
some specific functions that
end consumer. intervening different
normally, producers prefer not
intermediaries in order to
to do by themselves.
accomplish the full
process.

Manufacturer Consumer Functions :

- Investigation
Long - Contact
Short channel channel - Promotion
- Physical distribution
- Negotiation
The intervening different Intervening different - Adaptation
manufacturers, retailers, manufacturers, wholesalers, - Funding
consumers. retailers ,consumers. - Aceptation of risk
 Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de
pantalla tanto de las oraciones contestadas, como del resultado
 

Desarrolle el ejercicio de unir el vocabulario junto con su

respectivo significado.
Tome capturas de pantalla, tanto del ejercicio realizado, como del
resultado.