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Daniel Alejandre
English 103
Professor Granillo
30 May 2019
Reflection
For the Multimodal Project I was caught off guard, we have been doing written essays
which are part of the linguistic mode but nothing else. When it came time to choose what I
wanted to do I elected to go with powerpoint presentation. The modes I would be using for this
presentation would be linguistic, aural and visual. The Presentation is a slideshow recording with
my voice over narration similar to how the lecture videos for English 103 are; a video of a
powerpoint with narration that delves deeper into the topic than the slides could go themselves.
In doing this project I realized a couple strengths I was unaware of. First off, I am good at
using an outline for my benefit. With the outline for the “Dream Crazy” Nike ad centered on
Marxism, I was able to properly organize my flashcards with this. I believe my skills in creating
outlines have gotten stronger overall. Another strength I saw in doing this project was my
research ability. I’ve learned to navigate the COC database more effectively and find good
primary sources. When doing research I also made sure that it exemplifies the idea I was trying
to convey accurately and I made sure it fit the essay properly. At times I would use an example
from an article but I would see it wasn’t the best source I could use so I looked for another. In
my research, I developed the characteristic of becoming picky with my sources but it has also
In doing this project I faced many challenges such as how to successfully go from
linguistic modes to other modes I haven’t even delved into. I had to look at examples myself to
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get an idea of how I would format and go through with a project of this calibre and how to do it
effectively. Furthermore, I had to make flashcards for myself to use in the powerpoint to help me
present my argument in a well structured manner and to prevent myself from stuttering. Another
challenge I faced was the thought process behind coming up with a way to further analyze the
“Dream Crazy” Nike ad. For a while I was honestly stumped on how I could go back and form a
new thesis so I decided to go over what each critical lens was again and I took note on ways each
could apply to the ad. Eventually I chose to use one of my most favorite and most used lens,
Marxism, but once again I was confused as to how I was gonna make this a powerpoint instead
of an essay. With the idea of Marxism as my lead, I made a generic outline, like one I would do
for an essay to help me form a thesis and my rationale into a feasible argument long enough to be
a powerpoint. From the outline I used notecards to break apart what information would be on
each specific slide. Overall, the challenges I faced were difficult and definitely made it harder
With this project I hope to show off my ability of dissecting and analyzing through the
use of critical lense. Before coming to this class I had no prior knowledge of them and I didn’t
know about most of them except for some, but not in any meaningful way. With the work and
research I’ve done in English 103 I feel I’ve become a better writer and I’ve become better at