Rangkuman Market Research

Kelas LE21

Kelompok:

(2101714042) BOBBY WIBOWO

(2101714313) CHARREL CHRISSANT PUTRA
(2101701645) FERSSAN ABDUL HAQUE PINARASRAYAN
(2101681574) IRWIN CHRISTOPHER TAN
(2101701531) NAUFAL NADHIF PRATAMA

Problem definition, exploratory research, and the research process

 The desicion- making environment

exploratory studies defined
 Purposes =
 Defin terms
 Clarify problems
 Develop theories
 Establish priorities gain general
 Gain general information
 Research hypothesis vs research qquestion
 Research hypothesis
a conjectural statement about a relationship between two or more variable that can
be tested with empirical data.
 Research question
questioning what the research want to learn - without making a claim about
what might be causing the issue at hand.

 The marketing research process

1. Identification of the problem and statement of the research objective
2. Creation of the research design
3. Choice of method of the research
4. Selection of the sampling procedure
5. Collection of the data
6. Analize of the data
7. Writing and presentation of the report
8. Follow up
 The research request
  An internal document use by large organizations that describe a potential research
project, its benefit to the organizations, and estimate cost : it must be formally
approved before a research project can begin
 It include
1. Action
2. Origin
3. Information
4. Use
5. Targeting
6. Logistic
7. Comment
 The request for proposal
 A solicitation sent to marketing research suppliers inviting them to submit of formal
proposal, including a bid :
1. The background of the research problem issue
2. The goals and objective of the hiring firms
3. The total project cost
 Marketing research proposal
 Includes the following
1. Title page
2. Statement of the research objective
3. Study design
4. Areas of questioning
5. Data analysis
6. Personnel involved
7. Specification and assumption
8. Services
9. Cost
10. Timing
 The benefit of a research proposal
 Client
 Ensures that the selected vendor has end explisit understanding business
decision the research will affect
 supplier
 Provides an objective method for client to examine vendor qualitifucatiobs