Apple Google Microsoft

Device iPhone iPad Android Kindle Windows Surface

Phones Fire Phones
Hardware Apple Apple Google Others Others Microsoft
Manufacturer & Others & Others
OS IOS IOS Android Android Windows Windows
10 10
Windows
RT
Market Share 43.5% 47.8% 52% 26% 25.19% 25.19%
Camera Yes Yes Yes No Yes NO
Keyboard Internal Internal Internal Internal Internal Internal
and
External

Revenue $220 billion $89.46 billion $87.25 billion

Cash $67.26 billion $73.1 billion $121.58 billion
Market Cap $813.88 billion $652.406 billion $527.93 billion
5/12/2017
Share Price $90.52 $713.31 $51.08
5/12/2016
Share Price $156.1 $932.22 $63.38
5/12/2017
Annual Price Growth -7.73% 20.38% 4%

How has the market share of these three companies changed ? Has Apple made continued
inroads on Android phone ? Has surface made inroads on the Ipads ? What’s happened to
the Kindle ? And what about Microsoft’s measly 2 percent of the phone market ? Has
surface helped ? Or has Microsoft finally given up on smartphones ?
 According to the latest data , Android phones still lead the smartphones market.
Applestill stays behind. Microsoft may go out of the run.
 Apple has made continued inroads on Android phones. However, apple market share
declines every quarter.
 Kindle has been replaced by Google with Nexus.
 Surface still stay behind its competitor. (Microsoft was estimated to have sold an
estimated 1.4 million Surface tablets, compared to roughly 26 million iPads from
Apple.)  This year Microsoft cut down a large number of staff which indicates that
this company may stop manufacture smartphone in the near future.