Worksheet for Conducting a SWOT Analysis

INSTRUCTIONS

Use a SWOT analysis to identify the Strengths, Weaknesses, Opportunities, and Threats relative to your unit
or organization. A SWOT analysis helps you focus on specific areas and determine how you can leverage
strengths, address weaknesses, maximize opportunities, and minimize threats.

Date of analysis:

What is being analyzed:

Internal analysis: Factors within your group or organization.

For example, you group's relative capability in an area (such as quality, service, innovation, or technical
process) might be listed as either a strength or a weakness.

Strengths:

Ideas for leveraging these strengths:

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Weaknesses:

Ideas for leveraging these weaknesses:

External analysis: Factors outside your organization.

For example, opportunities might include emerging market, new technologies, geographic expansion; while
threats might include new competitors, declining market, new regulations.

Opportunities:

Ideas for maximizing these opportunities:

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© 2014 Harvard Business School Publishing. All rights reserved. Harvard Business School Publishing is an affiliate of Harvard Business School
Threats:

Ideas for minimizing these threats:

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© 2014 Harvard Business School Publishing. All rights reserved. Harvard Business School Publishing is an affiliate of Harvard Business School