SWOT Analysis of Air India

Strengths
• Air India has been the biggest air transporter in India
as far as traffic volume and company assets.
• It possesses the most refreshed armada and capable
fixes and upkeep skill.
• Its data frameworks are progressed and good with
its activity and administration.
• It has a decent notoriety in both universal and local
markets, quality administration and the well-established
Goodwill that has still kept it alive in light of a legitimate
concern for the salvage administrators

Weaknesses
• Air India is working crosswise over expansive global
and household markets rivaling world driving monster
carriers just as neighborhood little administrators. This
absence of clearness on the vital course to a great extent
weakens its capacities and confounds its image inside
business sectors.
• Low benefit and use of limit.
• Growing Competitor base and section of Low-Cost
Carriers (LCC's)
• The carrier's staggering expense structure and the
impulses of being an open segment unit are the reasons
and it had been making a misfortune and will keep on
making misfortunes for some more quarters.

Opportunity
• India carrier industry is becoming quicker and will
keep on developing as the GDP increments, and the
pattern is anticipated to proceed once the log jam
subsides.
• Worldwide deregulations make the skies increasingly
available; the course understanding is less demanding to
be accomplished. The quantity of remote guests and
financial specialists to India is expanding quickly.
• Complementary industry like the travel industry will
build interest for aircraft administration. The Civil
Aviation Ministry's solid guideline and insurance gives
chances to combination and advancement.
• Customers are getting wealthier, will in general be
less value cognizant and like to pick quality
administration over expense.
• Best time for presenting LCC's

Threats
• Air India faces fast approaching forceful challenge
from world driving carriers and value wars activated by
residential players.
• The Indian Railway Ministry has drastically improved
speed and administrations in their medium/long far off
courses, drawing in travelers from air administration,
with costs nearly at standard with the minimal effort
bearers.