Corporate Presentation – JobStreet.

com

Business Development Division

 Corporate Overview for JobStreet Malaysia

Launched in 1995, JobStreet.com is an Online Recruitment Service Provider

aims to ‘Improving People’s Lives Through a Better Career’

JobStreet has evolved to be well-known in Malaysia with operational offices in

Kuala Lumpur, Penang and Johor Bahru.

1.4 million jobseekers use JobStreet.com because they believe it is…

 A convenient platform to start looking for jobs
 Offers most jobs in Malaysia
 Friendly and easy to use
 60, 000 different companies

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 JobStreet.com Community Worldwide

We are expanding and constantly seeking for opportunities to grow in
other regions.

Let’s tour where we have built our platforms…

Singapore – over 600k

Malaysia – 1.4 million

Philippines – over 2.3 million

India – over 1.8 million

Indonesia – over 700k

Others – over 200k

New Businesses in Bangladesh, Hong Kong, Vietnam

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JobStreet.com members’ profile in 2010

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JobStreet.com Malaysian Community
JobStreet.com members in various age groups

 < 21 year-old: 13K ■ 31 – 35 year-old: 301K ■ > 60 year-old: 3K

 21 – 25 year-old: 342K ■ 36 – 40 year-old: 134K
 26 – 30 year-old: 499K ■ 41 – 60 year-old: 10K

Age Category
40%
35.67%

35%

30%
24.49%
25% 21.50%

20%

15%
9.62%
7.50%
10%

5%
0.96% 0.26%

0%
<21 21-25 26-30 31-35 36-40 41-60 >60

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JobStreet.com Malaysian Community
JobStreet.com has users from every level of the work force
Manager & Senior Manager: more than 140K
Senior Executive: more than 256K

Position Level

25%
20.25% 20.76%
18.34%
20%
16.38%
14.25%
15%

10% 7.12%

5% 2.89%

0%
Senior Manager Senior Junior Fresh / Non- Not
Manager Executive Executive Entry Executive Specified
Level

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JobStreet.com Malaysian Community
JobStreet.com users come from well diversified locations.

Location

0.38%
Perlis
4.35%
Kedah
8.89%
Penang

Perak
5.54%
31.65%
Selangor
20.61%
Kuala Lumpur
3.47%
Negeri Sembilan
2.76%
Melaka
10.37%
Johor
2.10%
Kelantan
1.89%
Terengganu
2.50%
Pahang
0.13%
Labuan
2.26%
Sabah
3.09%
Saraw ak

0% 5% 10% 15% 20% 25% 30% 35%

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JobStreet.com Malaysian Community
Over 54% users have Degree or higher qualification.

Ph.D. & Master Degree: more than 60K

 Bachelor & Professional Degree: more than 573K
 Diploma holder: more than 333K

Qualification

Advanced/Higher/
Graduate Diploma, Bachelor's Degree,
3.98% 41.97%

Diploma, 23.83%

Master's Degree,
4.16%
Post Graduate
Diploma, 0.70%
Doctorate
Primary/Secondary (PhD), 0.19%
School/"O" , 11.20% Professional Degree,
2.17%
Not Specified, 2.32% Higher
Secondary/Pre- Professional
U/"A" Level, 3.51% Certificate, 5.99%

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Convenience - They can visit us 24/7 so long there is a broadband
and notebook

Cost effectiveness - Your returns on advertisement spending are

measurable

Speed - You don’t have to wait; just a click away!

Interactive - Your calls to action are more effective (instant response)

Database – JobStreet has a detailed profile of our jobseekers ranging

from gender – working specialization

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Business Development Division

WORKING MODEL
 Media Owner has its privileges

Advertising-space Buys Value-add & Alliances

Online Banners
E-Surveys

Electronic Direct Mailers
E-Campaigns
(EDM)
Piggy-back on JobStreet
(ground and/or online)
Campaigns
 JobStreet is an ideal marketing partner for because of its….

Establishment
JobStreet is the leading online recruitment service provider which offers most jobs in Malaysia.

Exposure
Leverage on our huge database to look for the right candidates.

Effectiveness
We have different communication tools to meet your marketing objectives.

Experiences
We’ve been running numerous campaigns for training industries and until today, they
are still with us!
 For JobStreet members
(ideal to promote on your seminar)
 LiNa Top Banner

728 x 90

Banner attaches in LiNa Job Alert email (sending out 200k emails per day)

Average emails open : 70k – 80k

Published rate : RM 3,000 / insertion / day

*Result varies upon the subject*

 Communication Channels
Eye Blaster (pop-up advertisement)

- only in Home Page

- Unique display

-Average imp / week in Home Page: 320k

-Published rate : RM 4,800 / week

300 x 250 120

X
Tower Banner
600
-Available in all pages except MyJobStreet and
Learning

- 4 rotations allowed

-Average imp / week in Home Page: 140k

- Published rate : RM 4,000 / week

300
x
*Result varies upon the subject*
250
 Communication Channels (cont)
Leaderboard Banner

728 x 90 -Available in all pages

- 4 rotations allowed

-Average imp / week in Home Page: 140k

Published rate :
RM 4,500/ week (Home Page)
RM 6,000 / week ( all Internal Pages)

Medium Rectangle Banner

300 x 250
-Available in Home Page and MyJobStreet

-Allows expandable / non expandable

- 2 rotations allowed

-Average imp / week in Home Page: 250k

Published rate for non-video :

RM 5,000/ week (Home Page)

Published rate for video:

RM 7,000 / week (Home Page)

*Result varies upon the subject*

 SMS & Email Blast

Highly targeted

The client can pre-define to 3 criteria to select your target group of candidates

Average open rate for EDM : 15-17 %

Published rate : RM 0.80 / per email sent

RM 0.50 / per sms (if purchase 10,000 sms and above)

Price is negotiable if purchase in bulk

*Result varies upon the subject*
 JobStreet Community Digest

• Circulation of 1.4 million members

• An educational monthly newsletter which

aims to provide information on interview
tips, current job market and education

• No Selling involved
Advertorial section
• Open rate : 15-17%

• Rate : RM 9,000 / insertion

*Result varies upon the subject*

Case Studies

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 Thank you

If you need further information, please contact

Name : Hoo Lai Theng

Contact Number : 012-2290029
Email address : laitheng@jobstreet.com