RESEARCH REPORT

On

"A STUDY ON CONSUMER PERCEPTION TOWARDS

LIFE INSURANCE COMPANIES IN LUCKNOW CITY"

Towards partial fulfillment of

Master of Business Administration (MBA)
from
Dr. A.P.J. Abdul Kalam Technical University (Lucknow)

SUBMITTED TO: SUBMITTED BY:

Miss. Madhavi Srivastava Ajay Kumar Sinha
Assistant Professor MBA IVth Semester
Roll No- 1742270003

Department of Management Studies

BANSAL INSTITUTE OF ENGINEERING AND
TECHNOLOGY LUCKNOW
 CERTIFICATE

This is to certify that the Research Report entitled "A STUDY ON

CONSUMER PERCEPTION TOWARDS LIFE INSURANCE

COMPANIES IN LUCKNOW CITY" , in partial fulfillment of the

requirements for the award of the Degree of Master of Business

Administration is a record of original work done by Student Name during the

year 2018-19 of his / her study in the Department of Management Studies,

BANSAL INSTITUTE OF ENGINEERING & TECHNOLOGY, Lucknow,

under my supervision and the report has not formed the basis for the award of

any Degree/Fellowship or other similar title to any candidate of any University.

Place: Lucknow – 226201

Date:
Signature of Guide

Miss. Madhavi Srivastava

Assistant Professor
 DECLARATION

I, Ajay Kumar Sinha here by declare that the Summer Training Report, entitled

"A STUDY ON CONSUMER PERCEPTION TOWARDS LIFE

INSURANCE COMPANIES IN LUCKNOW CITY" " submitted to the

Bansal Institute of Engineering & Technology in partial fulfillment of the

requirements for the award of the Degree of Master of Business Administration is a

record of original training undergone by me during the period January to April

2019 under the supervision and guidance of Miss. Madhavi Srivastava (Assistant

Professor) Department of Management Studies, Bansal Institute of Engineering

& Technology, Lucknow and it has not formed the basis for the award of any

Degree/Fellowship or other

similar title to any candidate of any University.

Place: Lucknow

Date:

Ajay Kumar Sinha

MBA IVth Semester
Roll No- 1742270003
 ACKNOWLEDGEMENT

I am extremely thankful to our Faculty, Bansal Institute of Engineering &

Technology, Lucknow, for his invaluable support. I wish to express my profound

gratitude to my venerable Director, Bansal Institute of Engineering & Technology

for their kind permission to undergo project work successfully.

I immensely thank our Head of the Department, Mr. Puneet Tikkha, M.B.A.,

M. Phil, Assistant Professor, for his valuable suggestions and guidance for the

completion of project work. I express my sincere thanks to my Project Guide

Miss. Madhavi Srivastava (Assistant Professor) for guiding me throughout the

work. I thank God Almighty for showering his perennial blessing on me for giving

me the courage to pursue this project work successfully.

Place: Lucknow

Date:
 TABLE OF CONTENT

Sr. No CHAPTER PAGE NO.

1 Introduction 1-7

2 Industry Profile 8-29

3 literature review 30-49

4 Objective of study 50-54

5 Research methodology 55-57

6 Data Analysis and interpretation 58-69

7 Findings 70-72

8 Conclusions 73-75

9 Suggestion/ Recommendations 76-77

10 Bibliography 78-79

11 Appendix/ Annexure 80-83