Vision and Mission

PepsiCo

VISION

At PepsiCo, we're committed to achieving business and financial success

while leaving a positive imprint on society – delivering what we call
Performance with Purpose.In practice, Performance with Purpose means
providing a wide range of foods and beverages from treats to healthy
eats; finding innovative ways to minimize our impact on the
environment and reduce our operating costs; providing a safe and
inclusive workplace for our employees globally; and respecting,
supporting and investing in the local communities where we operate.

Wherever we do business, Performance with Purpose is our guide. We

believe that delivering for our consumers and customers, protecting the
environment, sourcing with integrity and investing in our employees are
not simply good things to do, but that these actions fuel our returns and
position PepsiCo for long-term, sustainable growth.

MISSION

As one of the largest food and beverage companies in the world, our
mission is to provide consumers around the world with delicious,
affordable, convenient and complementary foods and beverages from
wholesome breakfasts to healthy and fun daytime snacks and beverages
to evening treats. We are committed to investing in our people, our
company and the communities where we operate to help position the
company for long-term, sustainable growth.

Analysis of Pepsico’s Vision Statement

First of all, the vague and incomplete component is about short on

specific or does not provide much indication and how the PepsiCo
intend to alter the current product, market, customer, and technology
focus. PepsiCo is only mention about improve all aspects of the world in
which they operate for their economic, social and environment. But it is
missing out to mention about Pepsi product portfolio and how they treat
their employees in vision statement.

Besides that, the not forward looking is about the company is not
concern about the future. From the vision of PepsiCo, it has concern
about the future by the sentences creating a better tomorrow than today
by using improving the aspects of the world in which they are operated.

Furthermore, the bland component is about the company lacking in

motivational power. From the vision statement of PepsiCo, it has
commitment to achieve shareholder value, so from the commitment will
motivate the shareholders to support the company.

Next, the component is too broad and not distinctive is about the vision
could apply to most any company. The vision statement of PepsiCo is
too common and corporate social responsibility can apply to most any
company.
Abhishek Verma(1620991207)