 Waleed Tahir

 Zeeshan Shehzad
 Muhammad Karim
 Jaweria Kashif
 Faiza Aslam
Sir Eshfaq Ahmed
 Shahid Khaqan
Abbasi
 Abbasi is the
Founder and CEO
of Airblue
 He also served as
Chairman and CEO
of Pakistan
International
Airlines from 1997
to 1999.
early education
 Born 27 December 1958
 Abbasi got his early education
from Lawrence College, Murree. .
 He then attended the University of California,
Berkeley
 where he obtained theBachelor of
Science in Electrical Engineering
 . He went on to obtain Masters in Electrical
Engineering from George Washington
University,Washington, D.C.
early education cnt….

 Abbasi worked as a professional engineer in

the United States and the Middle East during
the 1980s
 Air Blue Pakistan
 Founded 2003
 Commenced operations 18 June 2004
 Hubs Jinnah International Airport
 Focus cities Allama Iqbal International
 Airport
 Benazir Bhutto International Airport
 Dubai International Airport

 Frequent-flyer program Blue Miles
 Airport lounge Blue Lounge International
 Fleet size 8
 Destinations 9
 Parent company Government of
 Pakistan
 Headquarter Islamabad Stock
Exchange
 Towers
Islamabad, Pakistan
 Key people Tariq Chaudhary
 CEO
 Shahid Khaqan
 Abbasi (COO)
 Website www.airblue.com
Senior Management

Mr. Tariq
Chaudhary
Chief Executive
Officer
Mrs. Sadia
Mr. Shahid
Mohamma
Khaqan
d
Abbasi
Director
Chief
Corporate
Operating
Affairs
Officer Mr.
Ms. Mr. Mr. Captain
Mr. Ali Mr. Mr. Sohail Athar
Khawaja Liberata Armaan Shaukat
Muhamm Raheel Sarwar Hassan
ad Khan Muhamm D'Souza Yehia Ibrahim
Ahmed Chief Ansari
Rana ad Ahad General Directo General
Director
Directo Pilot Directo
General Manager r Airport Manager
Manager Flight r Flight r
Flight Operatio Corporat
Quality Operation Commer Operatio Engineer
Services ns e Safety
Assurance s Control cial ns ing
Destinations
 Airblue serves the following destinations as of 12
December 2012
 Oman
 Muscat - Muscat International Airport
 Pakistan
 Islamabad - Benazir Bhutto International Airport
 Karachi - Jinnah International Airport Hub
 Lahore - Allama Iqbal International Airport Focus
City
 Peshawar - Bacha Khan International Airport
 United Arab Emirates
 Abu Dhabi - Abu Dhabi International Airport
 Dubai - Dubai International Airport
 Sharjah - Sharjah International Airport
 United Kingdom
 Manchester - Manchester Airport

Airblue also previously served Faisalabad and

Gwadar in Pakistan
Network expansion

 Airblue intends to expand operations with

additional aircraft to destinations in Europe,
China, and the Middle
 They also plan to start a Mumbai-Karachi air
route
Services
Cabin
 Airblue currently operates a mixture
of Airbus A320 and A319s. All aircraft are in a 3 by
3 all economy layout.
 There are several overhead screens located after
several rows
 The airline dropped its Business class section due
to exogenous economic factors
 The layout was 2 by 2 with inflight televisions
and leather seating and the cockpit of the airblue
planes are all digital
eTicketing
 Airblue was the first airline in Pakistan to
introduce e-ticketing, wireless check-in and
self check-in kiosk facilities
 . The airline also became a member of Sabre
system that is used by over a hundred airlines
to help it with ticket automation service
Continue Muhammad Karim
Frequent flyer program
 The Airblue frequent flyer program is
called Blue Miles. Passengers are able to
initially start on the base level where sign up
is free. Once passengers earn enough miles,
there are upgrades to the Blue Card followed
by the Platinum Card. In May 2009, the airline
formed an alliance with The Faysal Bank
Limited (FBL) to launch its summer
promotion on its credit cards
Lounges
 Airblue inaugurated its own premium lounge
at Jinnah International Airport, Karachi in
November 2008. Nicknamed, the Blue Lounge
International, it was designed for business
class passengers, credit card holders and
privileged customers. The lounge offers a
number of Internet facilities, cable television,
newspapers and magazines, massage chairs
as well as a snack bar. It is located in the
international terminal of the airport
Cost-cutting measures
 To deal with the fuel price hike worldwide
 Airblue converted their fleet to all economy
class
 They also ended full meal services and
replaced it with snacks on domestic flights
Ground services
 Passengers may check-in 2 hours prior to
flight departure at latest or as early as 48
hours prior to flight departure
 Dnata the aviation services company handles
the ground and passenger handling for the
airline at all of the airports the airline
operates from
 Gate Gourmet provides food and beverage
services to the airline.
Cargo operations
 Airblue have launched e-Cargo service to cater to
air freight markets of Pakistan, UAE and UK
 e-Cargo will broaden the base of cargo and
permit certified agents to book freight directly
online opening the inventory through Web.
Air blue offers more than 70,000 kgs cargo space on
more than 18 fleet everyday
 Faster
 More reliable
Achievements and recognitions

 First airline in Pakistan and only the third carrier

in the region behind Emirates and Royal
Jordanian to introduce the state-of-the-art self-
service check-in facilities at Jinnah International
Airport, Karachi.
 First private airline in Pakistan to initiate long-
haul services on (Islamabad-Manchester) sector
in 2007.
 First private airline within Pakistan to place an
order for new aircraft.
Achievements and recognitions
 First airline in Pakistan to start e-ticketing online.
 First airline in Pakistan to start self check in
kiosks in Karachi.
 Airblue makes a fuel stop
at Istanbul in Turkey when flying to and
from Manchester. This route is the longest route
operated by an A319 aircraft in the world, and
the longest scheduled route operated by an
Airbus narrowbody aircraft (excluding the Airbus
A319LR). This is to be soon replaced by the
new Airbus A340-300 on a nonstop flight
between Islamabad and Manchester
Fleet

 As of January 2013 Airblue Fleet consists of

following aircraft's with an average age of 8
year
 Aircraft In Fleet
Airblue Fleet
Orders Notes
Airbus A319-100 4 0
Airbus A320-200 2 0
Airbus A340-300 2 0
Total 8 0
Incidents and accidents

 Airblue Flight 202 crashed on 28 July 2010

near Islamabad in Margalla Hills, killing all
146 passengers and six crew members on
board.
 The following are the different routes of air blue:
 Air blue Domestic Routes:
 Karachi – Islamabad
 Karachi – Lahore
 Karachi – Peshawar
 Airblue International Routes:
 Islamabad - Abu Dhabi
 Islamabad – Sharjah
 Lahore – Sharjah
 Lahore - Abu Dhabi
 Karachi – Dubai
 Lahore – Dubai
 Peshawar – Dubai
 Islamabad – Manchester
Current System
• A user friendly customized system

• Developed by their own IS Specialists and Programmers

Based in Los Angeles

• Overseen by Mr. Tariq, the owner of the airline, and his

assistants

• All inter-related party with the airline are connected

through the same website i.e. www.airblue.com

• Specialized Usernames & Passwords to those accessing

this website according to authority levels
 Communication Model

 Intranet:
 All the employees are connected through the
intranet formed on the website
 www.airblue.com/ednet .

 Internet:
 Is used by:
 The travel agents
 travel counselors
 the customers themselves.
JAWERIA KASHIF
Online Reservation
www.airblue.com
Customers
 Online Reservation:
www.airblue.com/agents
Enterprise Collaboration
Systems
 Employees communicate with each other
through
 E-mail

 IP Phone

 Communication between the Pilot and the

Ground Staff
 Radio Phone
 VHF Technology
MISSION STATEMENT

 We will offer our customers cost effective transportation

service within geographical areas and market segments
that can benefit from our services and will insure a return
on investment and growth rate consistent with current
management guidelines.
VISION STATEMENT
Our vision is to make Air blue the most admired
airline in the world.

 Ensuring safety comes first.

 Providing Service Straight from the Heart.
 Encouraging product leadership.
 Delivering superior financial returns.
PRICING STRATEGIES OF AIRBLUE

There are four types of pricing strategies

 Premium pricing
 Penetration
 Skimming
 Economy
 Advertising
 AirBlue promoted its airline by showing
commercials on major television channels like
GEO TV, ARY TV

 extensive advertising in major newspapers

like Dawn, The News, and Daily Jang.
Sales promotion
 Cash Refund Offer (Rebates)

 Advertising specialties

 Patronage rewards:
Air Blue Positioning
Strategy

 “A cordial and reliable escort,

Air Blue provides world class
services through state-of-the-art
technology at very low cost.”
FAIZA ASLAM
SWOT ANALYSIS
AIR BLUE
Strengths
 Air blue is a Low-cost carrier (LCC)

 98% punctuality of on-time flight departures.

 Innovative e-ticketing and wireless check-in technologies.

 Leading market position

 Air Blue has high brand recall. It is recognized by travelers all over
the country.

 Air Blue has successfully incorporated latest technology in all its

systems, giving it an edge over competitors.
Weaknesses
 Engaged only in passenger service, whereas its
competitor PIA is also providing cargo services
(SPEEDEX).

 The fares on which you make reservations are un-

guaranteed

 Not having its own repair and maintenance facilities.

 High dependence on passenger revenues

Opportunities
 Low fares enable market share growth.

 Introducing new domestic and international

routes like Gulf, UK, Jordan, India etc.

 New aircrafts will be used for additional

frequencies and destinations on domestic and
regional routes.

 Expansion of freight business

Threats
 High interest rates

 Accidents

 Strong competition

 Threat of terrorism.

 Incapability of national airport runways to handle

big crafts.
 COMPETITORS ANALYSIS
AirBlue Competitors

 Pakistan International Airlines (PIA)

 Shaheen Airways
PIA
 It is the oldest airline in Pakistan and has the
first mover’s advantage

 it flies to 82 destinations.

 It still claims percent market share and is the

largest airline in the country by all standards
Shaheen Airways
 Shaheen Airways is the second national
airline after PIA.

 It mainly covers Karachi, Lahore and Islamabad

and the Gulf

 It is mainly focusing on international customers.

 It currently operates in Islamabad, Karachi,

Lahore, Peshawar,, Abu Dhabi, UAE, Doha, UK,
Kuwait and Oman.
WALEED TAHIR
PRODUCT LIFE CYCLE
Who is Manager ?
 A manager is a person that can manage it self
and the resources to achieve the organization
goals and objectives. A good manager must
be able to follow all the functions of
management which are planning, controlling,
directing, coordinating and leadership.
Fuctions of a Manager
 Planning
 Organizing
 Leading
 Controlling
According to classification
of Managers
 We consider him as a
 Top Managers
He is responsible for making
organization-wide decisions and
establishing plans and goals that
affect the entire organization.
Conceptual Skills

 As a Top Manager he is very much good in

Conceptual skills of management
Conceptual skills deals with

 Using information to solve business problems

 Identifying of opportunities for innovation
 Recognizing problem areas and implementing
solutions
 Selecting critical information from masses of
data
 Understanding of business uses of technology
 Understanding of organization’s business model
Manger Job is Changing
 Risk Management
 Global competitiveness
 Security
 Changing Technology
 Increasing Accountibility
Manager Omnipotent or
Symbolic
Omnipotent view :
-Managers are directly responsible for an organization’s
success or failure.

Symbolic view :
• Much of an organization’s success or failure is due to
external forces outside of managers’ control.
• Managers symbolize control and
influence through their action.
Management and Social
Responsibility
 The Socioeconomic View
 Management’s social responsibility goes
beyond making profits to include
protecting and improving society’s
welfare.

-Air blue Launches Awareness Campaign on

World Diabetes Day
-Airblue tree plantation drive
Management and Environment
friendly
 He believes in Environment friendly system
 The airline prides itself in working in a paperless
environment, said the COO. In a country where
the concept of paperless environment is still
new, Air Blue has demonstrated that doing the
same isn’t quite the Herculean task that it is
made out to be. “We believe in using technology
to our advantage and that is the secret to our
success,” he said. “I really don’t have to come to
the office myself because we have installed a
web-based MIS system that provides real-time
information on every aspect of our operations.”
Continued
 MD AirBlue said that aircraft manufacturers
today devote upto 15% of turnover to
research for making better and environment
friendly aircrafts for the future.
 AirBlue Sets-off Green Revolution; To Plant
Over 1 Million Trees
Intuitive & Conceptual
Decision Making
Conceptual Decision Making :
 Maintain a broad outlook and consider
many alternatives in making long-term
decisions
He said in an interview :"Often in
taking decisions I have to rely on
intuition”
Types of Planning
 Strategic Plans
 Apply to the entire organization.
 Establish the organization’s overall goals.
 Seek to position the organization in terms of its
environment.
 Cover extended periods of time.
 Operational Plans
 Specify the details of how the overall goals are to
be achieved.
 Cover short time period
Organizational Structure
 Work Specialization
The degree to which tasks in the
organization are divided into separate
jobs with each step completed by a
different person.
 Overspecialization can result in human
diseconomies from boredom, fatigue,
stress, poor quality, increased
absenteeism, and higher turnover.
Departmentalization by type

 Functional
 Grouping jobs by functions performed
 Product
 Grouping jobs by product line
 Geographic
 Grouping jobs on the basis of territory or geography
 Process
 Grouping jobs on the basis of product or customer flow
 Customer
 Grouping jobs by type of customer and needs

 E.g Flight Opreations,Cargo,Call center,Flight

reservations