Documenti di Didattica
Documenti di Professioni
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This is a quick ready-to-chew guide to help you get started. Here’s what we’re going to
cover:
I’m going to be covering in depth material on each of these topics on the PAW site and
to my email subscribers, but this is a good high-level overview for you to really know
how it’s done.
Add to it the thousand different options and news we come across daily – “Invest in
stock market, build a startup, company X raised $500 million, follow your passion, start
a website and put some ads on it, do SEO, social media………”
And so, the goal of Progress and Win is NOT to teach you SEO, keyword research,
backlinking, affiliate marketing, etc., but to give you tactical step by step information on
starting a side business or finding your profitable idea, alongwith the psychological
mindsets and frameworks to overcome your barriers.
After going through 1000 hours of researching, testing, refining, failing, deeply investing
myself in this space – I’ve developed a process (which I’m going to show you) to start a
business.
Nobody talks about this. Most people want to talk about things like –
• “Top 7 ways to get traffic”
• “19 WordPress plugins and the best hosting provider you need”
• “How to get Facebook followers”
• “How to do keyword research!”
• “Google adsense, Organic SEO traffic”
PROGRESS AND WIN
But I’d rather take a different approach and focus on the few key things like generating
business ideas or how to get your first customer (and then scaling it to the next 100),
etc.
Because those are your MOST important things, your Gold Stars, which moves the
needle at the end of the day.
I also feel it’s extremely important to have some of the mindsets in place before you get
started. These are anxieties and curiosities which you’ll have today or tomorrow. Let’s
start with some common ones.
I call them What-if scripts. “What if this doesn’t work?”, “What if I don’t have time?”,
“What if I’m not an expert?” and on and on.
Let me share with you the 3 biggest what-if scripts I’ve discovered amongst
entrepreneurs which you WILL face as you get started, so you’re ready to tackle them.
The other day, I met an old college friend after a long time at a coffee shop. In our first
5 minutes, she said something interesting -
“You know, that particular something”, she said doing some hand gestures.
“It’s like the way you talk, make face expressions and just express yourself in general.
It’s by Zubin. It’s unique to you!”
Aha! That was an aha moment. You see, there are certain things which are only unique
to YOU. Nobody can take that away from you. That differentiates you, that makes you
unique, that makes you an expert.
Maybe it’s the way you do coding, dress better, iron shirts, dance well, take pictures,
play guitar, create an amazing resume, give advice to friends, talk confidently, etc.
The truth is, with 20+ years of your life experience, you’re guaranteed to be good at
many things.
However, these hidden skills are not obvious to us. I’m going to show you how to
identify these skills, and turn them into profit.
Let me share some examples to show you how some simple ‘mundane’ tasks are
actually a business and making a living from the comfort of their home.
• EspressoEnglish.net : A site that teaches you how to speak English like a native
• DW-Secrets.com: An eBook on how to save significant money with your vacation
trip at Disney
• Chandoo.org : Selling online courses and eBooks on teaching Excel
These ordinary ideas are businesses. With a little effort, you can turn your existing skills
and turn it into a real business.
There are plenty of examples you’ll find but the point I want you to anchor in your mind
for now is that “I’m not at expert” is simply a psychological barrier.
Because at the end of the day, people don't pay for credentials, they pay to solve
their problems.
Let’s repeat this again because it is so important to internalize it – “people don't pay
for credentials, they pay to solve their problems.”
PROGRESS AND WIN
Here’s a super-fast way to feel dejected – just do a random search on google about
your idea, see someone already doing something similar, and then pchhhhh!
When I started with my business Industrial Inside, there was a lot of competition and
still is.
Whether it’s relationships, careers, business, fitness, personal finance -- the key to
avoid becoming just another face in the crowd is to STAND OUT. There are lots of
ways you can do it and we’ll talk about this too, but for now the takeaway point I want
you to remember is that competition is a good thing.
Never worry about them since you’ll be different and unique in your offering with some
strategies I’m going to teach you.
However, we need to create a process to brainstorm a list of ideas which you can
further do things like research, validation, elimination, etc.
PROGRESS AND WIN
Let me give you a list of 30 business ideas proven to be successful. People are making
a living out of them. Some of them are into service based business, and some are
online product based businesses.
5. Hodinkee (hodinkee.com)
High quality reviews on wrist watches. Revenue through advertising and online
store
6. Chandoo (chandoo.org)
Learn excel faster and smarter. Revenue through online courses and eBooks
As you see, these are online product based businesses. Let’s talk about service based
business ideas.
Business/Strategy
• Copywriting
• Writing articles, guest posts, blogs
• Ecommerce assistant/consultant (Amazon, Ebay, Flipkart, etc.)
• Management consulting
• Business writing (grants, white papers, proposals)
• Import/Export specialist
• Sales/ Lead generation
• Project management
• Public relations
• Manufacturer’s rep/assistant
• Internet/ Market Research
• Transcription / scoping services Human resources / payroll services
• Event planning / promotion
Creative
• Video production / Editing
• Graphic design (brochures, business cards, logos, newsletters)
• Hair styling/ Makeup
• Interior decorator/Image consulting
• Web development/ App development
• User interface & user experience (UI/UX)
• Jewelry making
• Photography
• Software (Excel analysis, dashboards, etc.)
• Presentation design (PowerPoint, etc.)
Marketing/Technology
• Internet marketing consulting
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC) Google Analytics
• Programming
• Computer networking
• Database management
PROGRESS AND WIN
Tutoring/Coaching
• Education (college prep, CET, IIT, GRE, SAT, etc.)
• Language learning
• Dance/Choreography
• Music instruments
• Martial arts
• Sports
• Resumes and Cover letter finding jobs, optimizing resumes, interviewing, etc.)
Finance
• Accounting
• Audit
• Tax
• Law
• Valuation
Others
• Travel planning
• Cooking/Personal chef
• Personal trainer
• Yoga instructor
• Virtual assistant
• Property management
• Fashion
• Adventure tours/Off site activities
• Public speaking
• Gift basket service
• Child care
• Masseuse/Self-healing therapy
• Automobile/ Motorcycle repair
Let’s now look at the exact 5-step roadmap you need to start a side business.
PROGRESS AND WIN
But what happened? Some looked those spammy “Get rich quick” sites right in the first
5 seconds, some lacked credibility, some genuine ones too but didn’t have high quality
material, etc.
And so, after digging through thousands of pages, books, podcast episodes, websites,
etc. I’m going to be distilling all the information to give you just the best proven material.
This won’t be one of those – “Hey, this is the idea. Do it and become rich by next
week!”
This WILL require work. This will require commitment and taking out time. There is
really no shortcut to starting a successful and sustainable business. Others won’t tell
you this, but I like to be brutally honest.
“You know what, I’m ready for this. I know there will be obstacles, but I’m ready
to commit myself.”
Saying this to yourself, adapting mindsets and mastering your inner psychology really
separates top performers from anyone else.
With that said, let me lay down the EXACT step by step process you want to implement
for starting a side business or earning extra money.
PROGRESS AND WIN
You can do all those 5 steps all by yourself. I did it, the examples I showed you above
have done it, and I know and have studied plenty of people who have done it
successfully too.
Don’t worry. We’ll be covering all of those in extreme step by step detail. For now, it’s
important to get a bird eye’s view of the common fears you’ll have and what exactly you
need get started.
And as I always emphasize, there won’t be any content on SEO or keyword research or
backlinks or getting a company registered, or anything of that nature.
Next Steps?
And keep an eye on your inbox, lots of never-seen-before content coming your way.