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Alan Sugar

Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British business
The Right Honourable
magnate, media personality, politician, and political adviser.[5][6] In 1968, he started
The Lord Sugar
what would later become his largest business venture, consumer electronics
Kt
company Amstrad. In 2007, he sold his remaining interest in the company in a deal
to BSkyB for £125m.[7]

Sugar was the chairman and part-owner of Tottenham Hotspur from 1991 to 2001,
selling his remaining stake in the club in 2007 as well, for £25m.[7] He appears in
the BBC TV series The Apprentice, which has been broadcast annually since 2005.

According to the Sunday Times Rich List, Sugar became a billionaire in 2015. In
2016, his fortune was estimated at £1.15bn, ranking him as the 95th richest-person in
the UK.[2]

Contents
Early life
Personal life Sugar at the 2010 BAFTAs
Political involvement Born Alan Michael
Amstrad Sugar
Tottenham Hotspur 24 March 1947
Amsair Hackney, East
Amsprop London,
Viglen Ltd
England
Amscreen
YouView Residence Chigwell, Essex,
UK[1]
Television appearances
The Apprentice Nationality British
Young Apprentice
Occupation Entrepreneur,
Other appearances
celebrity, author,
Honours and philanthropy politician
Controversy
Net worth £1.15 billion
Sex discrimination law
Bullying (2016)[2]
Tweets Political party Independent
See also (2015–present)
References Labour[3] (1997–
Further reading
2015)[4]

External links Spouse(s) Ann Sugar, Lady


Sugar (née
Simons) (m. 1968)
Children 2 sons; 1 daughter
Early life
Relatives Rita Simons
(niece-by-
Sugar was born in Hackney, East London, into a Jewish family.[8] His father, marriage)
Nathan, was a tailor in the garment industry of the East End.[9] His maternal
Enterprise Champion to the
grandparents were born in Russia, and his paternal grandfather was born in Poland.
Business Secretary
Sugar's paternal grandmother, Sarah Sugar, was born in London to Polish parents.
Incumbent
When Sugar was young, his family lived in a council flat. Because of his profuse, Assumed office
curly hair, he was nicknamed "Mop head", a name that he still goes by in the present 10 October 2016
day.[10] He attended Northwold Primary School and then Brooke House Secondary Prime Minister David Cameron
School in Upper Clapton, Hackney, and made extra money by working at a Theresa May
greengrocers.[10] After leaving school at the age of sixteen,[11] he worked briefly for
Business Sajid Javid
the civil service as a statistician at the Ministry of Education. He began selling radio
Secretary Greg Clark
aerials for cars and other electrical goods out of a van which he had bought for £50
Member of the House of Lords
and insured for £8. To afford this, he withdrew all of his postal savings which
Lord Temporal
totalled just £100.[12]
Incumbent
Assumed office
Personal life 20 July 2009
Sugar is an atheist, but remains proud of his Jewish heritage.[13] Sugar and his wife Life Peerage
Ann (née Simons) married on 28 April 1968 at Great Portland Street, London. They
have two sons and a daughter. The couple live in Chigwell, Essex.[1][14] Ann is the paternal aunt of former EastEnders actress Rita
Simons.[15]

Sugar owns a Cirrus SR22 four-seat aircraft. During an attempted landing at the grass airfield City Airport Manchester on 5 July
2008, Sugar overshot the runway after touchdown due to poor weather and wet field conditions. No injuries were sustained, although
[16]
the plane was slightly damaged and consequently grounded.

He is a supporter and former owner ofTottenham Hotspur.

In February 2009, it was reported that Sugar had initiated legal proceedings against The Sun newspaper following a report that he had
been named on a "hit list" of British Jews in response to Israel's ongoing military operation in Gaza.[17] The threats are alleged to
have been made by Glen Jenvey, the source of the original story in The Sun, who posted to a Muslim website under a false
identity.[18]

[2]
In 2015, Sugar had an estimated fortune of £1.04 billion (US $1.58 billion).

Political involvement
In February 2009, the Evening Standard journalist Andrew Gilligan claimed that Sugar had been approached to be the Labour
candidate for Mayor of London in 2012.[19] Sugar subsequently ridiculed the claim in an interview with The Guardian.[20] But,
during Prime MinisterGordon Brown's cabinet reshuffle on 5 June 2009, the BBC reported that Sugar would become Lord Sugar and
had been offered a job as the government's "Enterprise Champion".[21] On 7 June 2009, Sugar sought to clarify the non-political
nature of his appointment. He stated that he would not be joining the government, that the appointment was politically neutral, and
[22]
that all he wanted to do was help businesses and entrepreneurs.

In August 2014, Sugar was one of 200 public figures who were signatories to a letter to The Guardian expressing their hope that
Scotland would vote to remain part of the United Kingdom in September'sreferendum on that issue.[23]

From 1997 until 2015, Sugar was a member of the Labour Party and also one of its largest donors. On 11 May 2015, four days after
the United Kingdom general election, 2015, he announced that he was leaving the party
. He issued a statement to say:
In the past year I found myself losing confidence in the party due to their negative business policies and general anti-
enterprise concepts they were considering if they were elected. I expressed this to the most senior figures in the party
several times. I signed on to New Labour in 1997 but more recently, particularly in relation to business, I sensed a
policy shift moving back towards what Old Labour stood for. By the start of this year I had made my decision to
[24]
resign from the party whatever the outcome of the general election.

Before the London mayoral election, 2016, Sugar claimed that he is popular politically,[25] and repeatedly urged the public to not
vote for Sadiq Khan.[26][27] Khan won.[28]

For the United Kingdom European Union membership referendum, 2016, he endorsed the "Remain" campaign.[29] In May 2017,
Sugar endorsed Theresa May for the United Kingdom general election, 2017.[30]

During a June 2017 radio interview with LBC's Nick Ferrari, Sugar said when asked about the 2017 election results that "it's very,
very surprising. I think I'd join a lot of people when I say the Theresa May and Conservative campaign was very lacking in what they
were going to offer the public" and that "Jeremy Corbyn did a very good job wooing the young and educated people. I would add that
[31]
those people who voted for him are quite bright and educated, but also not very experienced in life".

.[32]
In December 2018, Sugar announced during a television interview that he would leave Britain if Corbyn became prime minister

Amstrad
Sugar founded Amstrad (AMS (his initials) Trading) in 1968. The company began as a general importer/exporter and wholesaler, but
soon specialised in consumer electronics. By 1970, the first manufacturing venture was underway. He achieved lower production
prices by using injection moulding plastics for hi-fi turntable covers, severely undercutting competitors who used vacuum-forming
processes. Manufacturing capacity was soon expanded to include the production of audio amplifiers and tuners.

In 1980, Amstrad was listed on the London Stock Exchange and during the
1980s Amstrad doubled its profit and market value every year.[33] By 1984,
recognising the opportunity of thehome computer era, Amstrad launched an 8-
bit machine, the Amstrad CPC 464. Although the CPC range were attractive
machines, with CP/M-capability and a good BASIC interpreter, it had to
compete with its arch-rivals, the more graphically complex Commodore 64
and the popular Sinclair ZX Spectrum, not to mention the highly sophisticated
BBC Micro. Despite this, three million units were sold worldwide with a long
production life of eight years.[34] It inspired an East German version with Z80
Amstrad's CPC 464 Computer
clone processors.[35] In 1985, Sugar had another major breakthrough with the
launch of the Amstrad PCW 8256 word processor which retailed at over £300,
but was still considerably cheaper than rival machines (such as the Apple Macintosh Plus, which retailed at $2599). In 1986 Amstrad
bought the rights to the Sinclair computer product line and produced two more ZX Spectrum models in a similar style to their CPC
machines. It also developed the PC1512, a PC compatible computer, which became quite popular in Europe[36] and was the first in a
line of Amstrad PCs.

In 1988, Stewart Alsop II called Sugar and Jack Tramiel "the world's two leading business-as-war entrepreneurs".[37] At its peak
Amstrad achieved a stock market value of £1.2 billion,[38] but the 1990s proved a difficult time for the company. The launch of a
range of business PCs was marred by unreliable hard disks (supplied by Seagate), causing high levels of customer dissatisfaction and
damaging Amstrad's reputation in the personal computer market, from which it never recovered.[14] Subsequently, Seagate was
ordered to pay Amstrad $153 million in damages for lost revenue. This was later reduced by $22 million in an out of court
settlement.[39] In the early 1990s, Amstrad began to focus on portable computers rather than desktop computers. Also, in 1990,
Amstrad entered the gaming market with the Amstrad GX4000, but it was a commercial failure, largely because there was only a
poor selection of games available.[40] Additionally, it was immediately superseded by the Japanese consoles: Mega Drive and Super
NES, which both had a much more comprehensive selection of games. In 1993, Amstrad released the PenPad, a PDA, and bought
into Betacom and Viglen in order to focus more on telecommunications rather than computers. Amstrad released the first of its
combined telephony and e-mail devices, called the e-m@iler, followed by the e-m@ilerplus in 2002, neither of which sold in great
volume.[41]

On 31 July 2007, it was announced that broadcaster BSkyB had agreed to buy Amstrad for about £125m.[7] At the time of the
takeover, Sugar commented that he wished to play a part in the business, saying: "I turn 60 this year and I have had 40 years of
hustling in the business, but now I have to start thinking about my team of loyal staff, many of whom have been with me for many
years." On 2 July 2008 it was announced that Sugar was standing down from Amstrad as chairman, to focus on his other business
interests.[42]

Tottenham Hotspur
After a take-over battle with Robert Maxwell, Sugar teamed up with Terry Venables and bought Tottenham Hotspur football club in
June 1991. Although Sugar's initial investment helped ease the financial troubles the club was suffering at the time, his treatment of
Tottenham as a business venture and not a footballing one made him an unpopular figure among the Spurs fans.[43] In Sugar's nine
years as chairman, Tottenham Hotspur did not finish in the top six in the league and won just one trophy, the 1999 Football League
Cup.

Sugar sacked Venables the night before the 1993 FA Cup Final, a decision which led to Venables appealing to the high courts for
reinstatement. A legal battle for the club took place over the summer, which Sugar won (see Re Tottenham Hotspur plc [1994] 1
BCLC 655). The decision to sack Venables angered many of Tottenham fans, and Sugar later said, "I felt as though I'd killed
Bambi."[44]

In 1992, he was the only representative of the then big five (Arsenal, Everton, Liverpool, Manchester United and Tottenham) who
voted in favour of Sky's bid for Premier League television rights. The other four voted in favour of ITV's bid, as it had promised to
show big fives games more often. At the time of the vote, Sugar's company Amstrad was developing satellite dishes for Sky, though
Sugar had declared this prior to the vote.

In 1994, Sugar financed the transfers of three stars of the 1994 World Cup: Ilie Dumitrescu, Gica Popescu, and most notably Jürgen
Klinsmann, who had an excellent first season in English football, being named Footballer of the Year. Because Spurs had not
qualified for the UEFA Cup, Klinsmann decided to invoke an opt-out clause in his contract and left forBayern Munich in the summer
of 1995. Sugar appeared on television holding the last shirt Klinsmann wore for Spurs and said he wouldn't wash his car with it. He
referred to foreigners coming into thePremier League at high wages as "Carlos Kickaballs". Klinsmann retaliated by calling Sugar "a
man without honour", and said:

"He only ever talks about money. He never talks about the game. I would say there is a big question mark over whether Sugar's heart
is in the club and in football. The big question is what he likes more, the business or the football?"[45] Klinsmann re-signed for
Tottenham on loan in December 1997.

In October 1998, former Tottenham striker Teddy Sheringham released his autobiography, in which he attacked Sugar as the reason
he left Tottenham in 1997. Sheringham said Sugar had accused him of feigning injury during a long spell on the sidelines during the
1993/1994 season. He wrote that Sugar had refused to give him the five-year contract he wanted, as he had not believed Sheringham
would still get into the Tottenham team when he was 36. Sheringham returned to Tottenham after his spell at Manchester United and
continued to start for the first team until he was released in the summer of 2003, at age 37. Sheringham said that Sugar lacked
ambition and was hypocritical. As an example, Sugar asked him for recommendations of players; when Sheringham suggested
England midfielder Paul Ince, Sugar refused because he did not want to spend £4 million on a player who would soon be 30. After
Sheringham left Spurs, Sugar approved the signing of Les Ferdinand, aged 31, for a club record £6 million, on higher wages than
Sheringham had wanted.[46]

Sugar appointed seven managers in his time at Spurs. The first was Peter Shreeves, followed by the dual management team of Doug
Livermore and Ray Clemence, former Spurs midfielder Osvaldo Ardiles, and up and coming young manager Gerry Francis. In 1997,
Sugar surprised the footballing world by appointing the relatively unknown Swiss manager Christian Gross. Gross lasted 9 months as
Spurs finished in 14th place in 1998, and began the next season with just 3 points from their opening three games. Sugar next
appointed George Graham, a former player and manager of bitter rivals Arsenal. Despite his earning Tottenham's first trophy in 8
years, the Spurs fans never warmed to Graham, partly because of his Arsenal connections. They disliked the negative, defensive style
ottenham way".[47]
of football which he had Spurs playing; fans claimed it was not the "T

In February 2001, after speculation and confirmation on 11 December 2000, Sugar sold his majority stake at Tottenham to leisure
group ENIC, selling 27% of the club for £22 million.[48] In June 2007, Sugar sold his 12% remaining shares to ENIC for £25
million,[49] ending his 16-year association with the club. He has described his time at Tottenham as "a waste of my life".[50] Sugar
later donated £3 million from the proceeds of the sale of his interests in Tottenham Hotspur to the refurbishment of the Hackney
Empire in his native East End of London.[51]

Amsair
Amsair Executive Aviation was founded in 1993, and is run by Sugar's son Daniel Patrick. As with Amstrad, the name Amsair is an
acronym taken from the initials of Sugar's name "Alan Michael Sugar Air." Amsair operates a large Cessna fleet, and one Embraer
Legacy 650 with the registration G-SUGA, offering business and executive jet charters.[52]

Amsprop
[53]
Amsprop is a property investment firm owned by Sugar and is now controlled by his son Daniel Patrick.

Simon Ambrose, winner of the 2007 series of The Apprentice, started working for Amsprop Estates after the series finished.
[54]
However, in April 2010, he was reported to be leaving to start his own venture.

Viglen Ltd
Sugar was the owner (and Chairman of the board) of Viglen Ltd, an IT services provider catering primarily to the education and
public sector. He resigned his position on 1 July 2009. Following the sale of Amstrad PLC to BSkyB, Viglen is now Sugar's sole IT
establishment.[55]

Amscreen
Sugar is Chairman of Amscreen, a company run by his eldest son Simon Sugar, specialising in selling advertising space on digital
signage screens that it provides to retailers, medical centres and leisure venues. Apprentice winner Yasmina Siadatan worked there,
selling into the NHS.[56]

[57]
The screens use a Face detection system called OptimEyes to try to identify age and sex of its viewers

In July 2008, Amscreen purchased Comtech M2M, which was founded in September 1992, originally specialising in communications
product retailing. This was before entering the M2M market in 1999.[58] On 29 August 2008, Comtech M2M officially changed
names to Amscreen Limited.

YouView
On 7 March 2011, Sugar replaced Kip Meek on the board of the BBC initiated IPTV project known as YouView (formerly known as
Project Canvas) which is also backed by ITV, Channel 4 and Channel 5 and broadband providers including BT and TalkTalk.[59]
Sugar was paid £500,000 for chairing YouView for the year ending March 2012.[60]

Television appearances
The Apprentice
Sugar became the star of the BBC reality show The Apprentice, which has had one series broadcast each year from 2005, in the same
role as Donald Trump in the US version.[61] Sugar fires at least one candidate each week until only one candidate is left. Until 2010,
the winner was then employed in his company and since 2011 wins a partnership with Sugar, including his investment of £250,000 to
establish their own business.

As a condition for appearing in the third series, Sugar placed a requirement that the show be more business-oriented rather than just
entertainment and that he should be portrayed in a less harsh light, to counter his somewhat belligerent reputation.[62] He also
expressed a desire that the calibre of the candidates should be higher than those who had appeared in the second series (who had
come across as manifestly lacklustre) and that the motives of the candidates for participating are scrutinised more carefully
, given that
certain of the candidates in previous series had used their successful experience in the show as a springboard to advance their own
careers (as occurred with Michelle Dewberry, the winner of the second series, who left Amstrad's employment only 8 months after
taking up the job). In September 2013, Sugar lost his Employment tribunal counter-claim against Stella English, the 2010 winner of
The Apprentice.[63]

Sugar has criticised the US version of The Apprentice because "they've made the fatal error of trying to change things just for the
sake of it and it backfired."[64]

Young Apprentice
Young Apprentice (Junior Apprentice in series 1) was a British reality television programme spin-off in which a group of twelve
young people, aged 16 and 17, competed to win a £25,000 prize from Sugar. The six-part series began on BBC One and BBC HD on
Wednesday, 12 May 2010, and concluded on Thursday,10 June of the same year. It featured Nick Hewer and Karren Brady as Sugar's
advisors. Karren Brady made her debut on Junior Apprentice; it aired before she appeared on the adult version. The programme
concluded with Sugar awarding the prize fund to 17-year
-old Arjun Rajyagor. Tim Ankers finished in second place.

The second series started in October 2011, and featured eight episodes and twelve contestants. The series was won by Zara
Brownless, with James McCullough as runner-up.

Originally proposed in March 2008 and confirmed in June 2009, Junior Apprentice received mostly positive reviews from critics.
Sugar's role under Gordon Brown's government sparked a debate over the BBC's political impartiality regulations in the run-up to the
[65]
UK 2010 election, resulting in both Junior Apprentice and the sixth regular edition of The Apprentice being delayed.

Other appearances
In May 2008, Sugar made an appearance on An Audience Without Jeremy Beadle to pay tribute to Jeremy Beadle as they were close
friends and both appeared on a celebrity special ofWho Wants To Be A Millionaire? in 2005.[66]

In January 2009, Fiona Bruce presented a BBC Two documentary entitled The Real Sir Alan.[10] Also in 2009, Sugar appeared in
television advertisements for investment bankNS&I and The Learning and Skills Counciltalking about apprenticeships.

In May 2011, Sugar presented Lord Sugar Tackles Football, a documentary looking into the financial woes of Englishfootball.[67]

In September 2012, Sugar appeared as himself in a cameo in the Doctor Who episode "The Power of Three". [68] Sugar's cameo was
filmed on the set of The Apprentice.

EastEnders for Children in Need.[69]


In November 2012, Sugar appeared as himself in a cameo in a special episode of

Honours and philanthropy


Sugar was knighted in the 2000 New Year Honours "for services to the Home Computer and Electronics Industry".[70][71][72] He
holds two honorary Doctorates of Science, awarded in 1988 by City University and in 2005 by Brunel University.[73] He is a
philanthropist for charities such as Jewish Care and Great Ormond Street Hospital, and donated £200,000 to the British Labour Party
in 2001.[74] Sugar was created a life peer as Baron Sugar, of Clapton in the London Borough of Hackney on 20 July 2009.[75][76] On
29 October 2015, Sugar was listed by UK-based company Richtopia at number 5 in the list of 100 Most Influential British
Entrepreneurs.[77] In 2017 he ranked no.1 in theEssex Power 100 list and was named the most powerful person in Essex.
[78]

Controversy

Sex discrimination law


Sugar has been accused of having an "outdated" attitude towards women.[79] Regarding the 1970s UK law which states that it is
discriminatory and hence illegal for women to be asked at interview whether they plan to have children,[80] Sugar is quoted as
saying, "These laws are counter-productive for women, that's the bottom line. You're not allowed to ask, so it's easy – just don't
[81]
employ them. It will get harder to get a job as a woman."

Bullying
Concerns have been raised by anti-bullying charity Kidscape that "publicly humiliating" contestants on The Apprentice may give
bullying credibility.[82]

Tweets
In January 2012, on the second day of the trial of Lord Taylor of Warwick for false accounting, Sugar was ordered by Mr Justice
Saunders, sitting in the Crown Court at Southwark, to remove a tweet which the court ruled could prejudice the trial. He was also
referred to Her Majesty's Attorney Generalin relation to a possiblecontempt of court. However, no action was taken against him.[83]

On 6 October 2013, Sugar was investigated by police after a complaint was made that one of his tweets was racist. The message
contained a photo of a child apparently of Chinese origin crying, along with the caption, "The kid in the middle is upset because he
was told off for leaving the production line of theiPhone 5." The police took no action against him.[84]

On 21 June 2016 after a debate on United Kingdom European Union membership referendum, 2016, he made a tweet about Gisela
Stuart, using her maiden name (Gschaider) rather than her married name, and went on to claim that as a German national she should
not have been telling British people what to do.[85]

On 31 March 2018, after complaints from Labour politicians, Sugar deleted a tweet showing a photo-shopped image of Labour leader
Jeremy Corbyn in a car with Adolf Hitler. The incident occurred after Corbyn said the party "must do better" in resolving the party's
problems with antisemitism.[86] Shadow Chancellor John McDonnell had urged him to "delete and disown" the tweet. Lord Sugar
[87]
responded that he was "not the originator" and that "There is no smoke without fire in Labour".

On 5 April 2018, Lord Sugar published anode critical of the UK's Labour Party leader Jeremy Corbyn.[88][89]

On 20 June 2018, Lord Sugar tweeted a picture of the Senegal national football team edited next to images of fake handbags and
sunglasses, claiming that some of the players looked just like hawkers he had encountered in Marbella. He later defended his tweet as
[90]
a joke before taking it down, after accusations of racism.

See also
What You See is What You Get: My Autobiography, Sugar's autobiography
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Further reading
David Thomas, "Alan Sugar – the Amstrad Story" (1991), paperback ISBN 978-0-330-31900-3.
Alan Sugar, "The Apprentice: How to get hired not fired"
Alan Sugar, "What You See Is What You Get: My Autobiography" (2010), hardback ISBN 978-0-230-74933-7.

External links
Profile at Parliament of the United Kingdom
Current session contributions in Parliamentat Hansard
Voting record at PublicWhip.org
Record in Parliament at TheyWorkForYou.com
Profile at BBC News Democracy Live
Articles authored at Journalisted
Alan Sugar on IMDb

Business positions
Preceded by Tottenham Hotspur F.C. chairman Succeeded by
Irving Scholar 1991–2001 Daniel Levy

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