Nivea for men D-men X-men

Strengths - Nivea for men was the - D-men inherited the - X-men develop in a
UK market leading male experiences from the dynamic and creative
facial skincare brand. previous brands. ways. It makes
Which gave it strong - The perception of differences for the
brand recolornization Vietnamese consumers in products. The products
- The company had a this industry is more open have a strong foothold
sound financial base. So than before. in the market.
it had the resources to - ICP has perfect
put together a strong marketing strategy it
marketing campaign. creates many
- It also had staff with advantages for x-men
relevant skills. - x-men is a trademark
- Researchers with the of VN, but it has a
scientific skills to western name, which
develop products that has struck the
men want and psychology of
marketing staff with the Vietnamese people
skills to help promote about foreign goods.
these products - especially, x-men has
effectively. a fragrant very ”men”.

Weaknesses - Nivea has built too -D-men is a new brand, it - x-men was built in
many small brands, it’s has not gaining costumers’ 2001, it is still a new
hard for consumers to trust. brand, it only has a
know all of these -D-men does not have little experience.
brands, which makes difference with -the management of
some brands can be competitors. product is not good,
neglected in consumers' they use x-men name
memories. of many product, such
as x-men boss, Dr-
men, teen X.
Opportunities - Nivea had seen an -there are still a lot of - x-men accounted for
increase in the sales of market spaces which other 7% of the market for
male skincare products brands have not yet consumption, ranked
and it wanted a greater exploited. 5th in the market for
share of this market. -there is some direct deodorant spray. have
 - The company wanted to competitors an advantage in a
take advantage of campaign launched by
changing social the government
attitudes. Men were "Vietnamese people
becoming more open, or use Vietnamese goods
certainly less resistant,
to facial skincare
products.
Threats - Consumers were -the market are being - x-men are competing
becoming more delayed for the past time. fiercely with larger
knowledgeable and -the knowledge about the firms in this category.
price conscience. They body male care is still It is still a new brand,
often expect sales limited less experience, the
promotions such as scale of business is not
discounts and offers. worthy with
- The risk of competitors competitors
entering the market.
Nivea for men need to
differentiate its
products in order to
ensure that, in an
increasingly competitive
market, its marketing
activity gave positive
return on investment in
terms of sales and
profits.