UNIVERSITY OF

CENTRAL PUNJAB
PRINCIPLES OF MARKETING
PRODUCT MIX OF PEL COMPANY

SUBMITTED BY :
Name Sana Riaz
Roll No : 86117
Section : 1A
Class : MCOM

SUBMITTED TO:
Professor Jahanzeb

SUBMISSION DATE: 21st December 2012

 HISTORY OF PEL
In 1948, the Saigols migrated from Calcutta and initiated their business in Lyallpur (later named to as
Faisalabad), the textile city of Pakistan, under the banner of Kohinoor Industries Limited.
Kohinoor Textile Mills :The Saigols set up the first major textile unit – The Kohinoor Textile Mills
under the umbrella of Kohinoor Industries Limited. The Kohinoor Textile Mill has state-of-the-art
quality control from raw material to finished product manufacturing. Its laboratory is top rated amongst
the best laboratories in Pakistan for testing of textile raw materials, other inputs and yarn.
In 1978, the Saigol Group of Companies purchased major shares of Pak Elektron Limited. At that
juncture, the company was only manufacturing transformers and switchgears. With the Saigols in
management. Today, PEL has become a household name. Its products are not only in great demand in
the local market but the Company has started exporting its appliances division produc

VISION STATEMENT

“To excel in providing engineering goods and services

through continuous improvement.”

MISSION STATEMENT

To provide quality products & services to the complete satisfaction of our customers and maximize
returns for all stakeholders through optimal use of resources. To focus on personal development of our
Human Resource to meet future challenges. To promote good governance, corporate values and a safe
working environment with a strong sense of social responsibility

Divisions of PEL:
1.Appliances Division

2.Power Division

Appliances Division:

Appliances division has the products of refrigerator,air conditioner,microwave oven,water

dispensers,diesel and petrol, washing machines.

Power Division;
PEL Power Division manufactures transformers,switchgears,compact stationand share capacitor banks
etc.All these follow international standards.They play a vital role in power generation.
 PRODUCT LINE OF PEL

Water
Dispenser

Refrigerator Transformers

Washing PRODUCT Energy Meters

Machines LINE OF PEL

Generators
Air
Conditioners

Microwave Switch Gear

Ovens
 PEL REFRIGERATORS

LENGTH OF PEL REFRIGERATOR

1. PEL Refrigerator - Desire More
2. PEL Refrigerator - Desire
3. PEL Refrigerator - Arctic
4. PEL Refrigerator - Xpression
5. PEL Refrigerator - 6 Series
6. PEL Refrigerator - Delux Series
7. PEL Refrigerator - Smart Series
 PEL Refrigerator - Desire More
Depth of Desire More

PRDM -(150-160)

1. Model PRDM-155 .Its capacity is 325 Ltrs . Its price is Rs.37,600

2. Model PRDM-150 .Its capacity is 380Ltrs . Its price is Rs.40,800
3. Model PRDM-160 .Its capacity is 420Ltrs . Its price is Rs.43,100

 .PEL Refrigerator – Desire

Depth of Desire

PRD - (100-130)

1. Model PRD-100. Its capacity is 200 Ltrs . Its price is Rs.27,200

2. Model PRD-110. Its capacity is 220 Ltrs . Its price is Rs.28,700
3. Model PRD-120. Its capacity is 240 Ltrs . Its price is Rs.30,100
4. Model PRD-130. Its capacity is 260Ltrs . Its price is Rs.31,300

PRD - (135-155)

1. Model PRD-135. Its capacity is 260Ltrs . Its price is Rs.33,500

2. Model PRD-145. Its capacity is 295Ltrs . Its price is Rs.34,500
3. Model PRD-155. Its capacity is 325Ltrs . Its price is Rs.35,700

PRD - (140-160)

1. Model PRD-140. Its capacity is 360Ltrs . Its price is Rs.37,100

2. Model PRD-150. Its capacity is 380Ltrs . Its price is Rs.39,.300
3. Model PRD-160. Its capacity is 420Ltrs . Its price is Rs.41,600
  PEL Refrigerator – Arctic
Depth of Arctic

PRA - (135-160)

1. Model PRA-135. Its capacity is 260Ltrs . Its price is Rs.32400

2. Model PRA-145. Its capacity is 295Ltrs . Its price is Rs.33,500
3. Model PRA-155. Its capacity is 325Ltrs . Its price is Rs.34,300
4. Model PRA-140. Its capacity is 360Ltrs . Its price is Rs.36,000
5. Model PRA-150. Its capacity is 380Ltrs . Its price is Rs.31,900
6. Model PRA-157. Its capacity is 400Ltrs . Its price is Rs.39,400
7. Model PRA-.160. Its capacity is 420Ltrs . Its price is Rs.40,200

 PEL Refrigerator – Xpression

Depth of Xpression

Model : 20185 Xp
Capacity 420 Lts. (Approx)
Price Xpression(Rs.) 39,700
Price Smart Galaxy(Rs.) 37,900
Price Smart(Rs.) 37,400

Model: 20175 Xp
400 Lts.
Capacity
(Approx)
Price (Rs.) 38,500
Price Smart Galaxy(Rs.) 37,100
Price Smart(Rs.) 36,500
 Model: 20145 Xp
Capacity 360 Lts. (Approx)
Price (Rs.) 35,400
Price Smart Galaxy(Rs.) 34,500
Price Smart(Rs.) 33,900
Model; 20165 Xp
Capacity 380 Lts. (Approx)
Price (Rs.) 37,000
Price Smart Galaxy(Rs.) 36,000
Price Smart(Rs.) 35,500

 PEL Refrigerator - 6 Series

Depth of -6 Sesies

Model: PC 6400
Capacity 325 Lts. (Approx)
Price Delux (Rs.) 34,400
Price Smart Galaxy (Rs.) 33,800
Price Smart (Rs.) 33,100
Model: PC 6300
Capacity 295 Lts. (Approx)
Price Delux (Rs.) 33,600
Price Smart Galaxy (Rs.) 33,000
Price Smart (Rs.) 32,100

Model: PC 6200
Capacity 260 Lts. (Approx)
Price Delux (Rs.) 32,400
Price Smart Galaxy (Rs.) 31,900
Price Smart (Rs.) 30,700
  PEL Refrigerator - Delux Series
Depth of Delux Series

Model:2500 Delux
Capacity :260 Ltrs(Approx) , Price(Rs.):30,100

Model:2300 Delux
Capacity:250 Ltrs (Approx) , Price (Rs.) 29,100

Model:2100 Delux
Capacity:220 Ltrs(Approx) , Price(Rs.) 27,600

 PEL Refrigerator - Smart Series

Depth of Smart Series

Model:2500
Capacity 260 Lts. (Approx)
Price (Slim Line Smart Galaxy) (Rs.) 29,600
Price (Slim Line Smart) (Rs.) 29,100

Model:2300
Capacity 250 Lts. (Approx)
Price (Slim Line Smart Galaxy) (Rs.) 28,500
Price (Slim Line Smart) (Rs.) 27,900

Model:2100
Capacity 220 Lts. (Approx)
Price (Slim Line Smart Galaxy) (Rs.) 27,100
Price (Slim Line Smart) (Rs.) 26,600

Model:2009
Capacity 200 Lts. (Approx)
Price (Smart Galaxy) (Rs.) 25,700
Price (Smart) (Rs.) 25,300
 PEL AIR CONDITIONERS

Length of PEL Air Conditioners

1. PEL Split Air Conditioners
2. PEL Floorstanding Air Conditioners

PEL Split Air Conditioners

PEL presents Cool life Split AC which is a technologically advanced model especially designed for
Pakistani market. This masterpiece from PEL provides maximum cooling even at very high
temperatures while minimizing electricity consumption.

Depth of Split Air Conditioners

Silverline (Q)
1. Price 2 Ton Rs. 49,000
2. Price 1.5 Ton Rs. 38,100
3. Price 1 Ton Rs. 31,000
Xpression
1. Price 2 SF Rs. 49,000
2. Price 1.5 Ton Rs. 38,100
3. Price 1 Ton Rs. 31,000

PEL Floorstanding Air Conditioners

PEL presents Cool life Split AC which is a technologically advanced model especially designed for
Pakistani market. This masterpiece from PEL provides maximum cooling even at very high tempera

Depth of Floorstanding Air Conditioners

FS 600 - 5 Ton

Retail Price 5 Ton (H&C) Rs. 143,850

Retail Price 5 Ton Rs. 133,250
 FS 480 - 4 Ton
Retail Price 4 Ton (H&C) Rs. 111,150
Retail Price 4 Ton Rs. 104,050

FS 300 - 2.0 Ton

Retail Price 2..0 Ton (H&C) Rs. 78,300
Retail Price 2.0 Ton Rs. 72,900

PEL WASHING MACHINES

Length of PEL Washing Machines

1. PEL Washing Machine Fully Automatic
2. PEL Washing Machine Semi auto
3. Laundry Ball

PEL Washing Machine Fully Automatic

PEL washing machines are extremely durable and include cutting edge features that help reduce
washing time, save detergent and give your laundry a high quality finish. PEL washing machines comes
as Full and Semi Automatic with excellent features and remarkable performance which makes washing
easy. It saves Time & Detergent and produce Magnificent laundry.

Depth of PEL Washing Machine Fully Automatic:

PEL EcoM 9000

Capacity : 9.5 kg , Retail Price (Rs.) 28,750

C apacity: 6.5 kg , Retail Price (Rs.) 22,000

PEL
Washing Machine Semi auto

PEL washing machines are extremely durable and include cutting edge features that help reduce
washing time, save detergent and give your laundry a high quality finish. PEL washing machines comes
as Full and Semi Automatic with excellent features and remarkable performance which makes washing
easy. It saves Time & Detergent and produce Magnificent laundry.

Depth of Washing Machine Semi auto :

PEL EcoM 6000

Capacity 6 Kg
Retail Price (Rs.) 11,500

Laundry Ball
PEL washing mashines come with a FREE laundry ball which saves water, power and money smartly.
The laundry ball enhances the life of the clothes and washing machine.

Cool Features:
Saves 70% of the Detergent. Removing germs and bacteria. Soften the Hard Water, which
prevent cloths from getting rough, dull and wrinkled. Prevent discoloration and maintains the
elasticity of clothes. Reduced water usage (less rinsing is required).Remove Odor. Reduced use
of Energy.

PEL MICROWAVE OVENS

Length of PELMicrowave Ovens

1. PEL Silverline Ovens
2. PEL Microwave Ovens
3. Xpression
PEL Silverline Ovens
PEL the trustful company name in home appliances all over the country, now introduced all new models
of "PEL Silverline" Microwave Ovens.Now PEL customers can have different models of PEL
Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are
available in different sizes and inner cavities (steel & painted).

Depth of Silverline Ovens

PMO 1042 B8
PMO 1042 TG/DG:
Capacity 42 Ltrs , Price 11,200
PMO 1042 T
Capacity 42 Ltrs , Price 10,700

PMO 9036 B8

PMO 9036 TGS:

Capacity 36 Ltrs , Price Rs. 10300

PMO 9036 TG:

Capacity 36 Ltrs , Price Rs. 9600

PMO 9025 B8
PMO 9025 TGS:
Capacity 25 Ltrs , Price Rs. 9500

PMO 9025 TG:

Capacity 25 Ltrs , Price Rs. 9000
PMO 9025 T
Capacity 25 Ltrs , Price Rs. 8600

PMO 8021

PMO 8021 T:
Capacity 21 Ltrs , Price Rs. 7900
PMO 8021 M:
Capacity 21 Ltrs , Price Rs. 720
PEL Microwave Ovens
PEL the trustful company name in home appliances all over the country, now introduced all new models
of "PEL Silverline" Microwave Ovens.Now PEL customers can have different models of PEL
Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are
available in different sizes and inner cavities (steel & painted).

Depth of Microwave Ovens

PMO 8019 SD

Capacity 20 Ltrs , Price Rs. 5900

PMO 8019 SM

Capacity 20 Ltrs , Price Rs. 6,700

Xpression
PEL the trustful company name in home appliances all over the country, now introduced all new models
of "PEL Xpression Microwave Ovens".Now PEL customers can have different models of PEL
Microwave Ovens in which they can enjoy the grilling feature as well. PEL Microwave Ovens are
available in different sizes and inner cavities (steel & painted).

Depth of Xpression

PMO 2030 Grill

Capacity 30 Ltrs , Price Rs.9,600

PMO 2025 Grill

Capacity 25 Ltrs , Price Rs. 8,400

PMO 2020 XP Solo

Capacity 20 Ltrs , Price Rs. 7,200
 WATER DISPENSER

Length of Water Dispenser

1. Silverline Water Dispenser
2.
3. Life Stream Water Dispenser

Silverline Water Dispenser

Water dispensers are a welcome addition to PEL range of home appliances. Our Silverline and Life-
Stream water dispensers make life a little easier and fridge space a bit more plentiful. While Cold water
refreshes your mood in burning summer, Hot water on demand is great in the office for packets of soup,
instant coffee and tea.

Depth of Silverline Water Dispenser

Retail Price Rs. 13,900

PLS 681 SL

Life Stream Water Dispenser

Depth of Life Stream Water Dispenser

PLS 801
Price (PLS 801 White) Rs. 12,600
PLS 691
Price (PLS 691 Silver) Rs. 14,100
PLS 528S
Price (PLS 528S) Rs. 14,200

PLS 326
Price (PLS 326) Rs. 12,500
.
 TRANSFORMERS

LENGTH OF TRANSFORMERS

1. Power Transformer
2. Distribution Transformer
3. Dry Type Transformer

Power Transformer
Extensive experience and success in manufacturing distribution transformers led to the establishment of
power transformer division in 2005. Since its birth the division has produced transformers of ratings
31/40MVA, 20/26MVA, and 10/13MVA for ratings up to 132 KV. In order to provide its customers the
best of technology and products of international competence, PEL has combined its technical expertise
with GANZ, a renowned and experienced Hungarian transformer

Distribution Transformer
PEL made distribution transformers’ range includes oil immersed core type transformers, Dry type (VP
impregnated) transformers and autotransformers. These transformers are tailor made for various ratings.
IEC or national standards are followed. We offer distribution transformers voltage up to 33 kV and
ratings up to 30 MVA

Dry Type Transformer

There are primarily two main manufacturing techniques for dry type transformers; Cast Resin and
Vacuum Pressure Impregnated (VPI) with their own typical features. The main difference is their
insulation class; Cast Resin is Class F (155°C) and VPI is Class H (180°C). The Vacuum Pressure
Impregnated transformers not only offers in-build safety feature but there are many other advantages of
using these transformers such as improved reliability, reduced losses, minimal maintenance, enhanced
overloading capability etc.
 ENERGY METERS

LENGTH OF ENERGY METERS

1. Single Phase Static Energy Meters
2. Single Phase Electromechanical Energy Meters
3. Poly Phase Static Energy Meters
4. Poly Phase Electromechanical Energy Meters

Single Phase Static Energy Meters

Single phase static energy meter used for measurement of active (kWh) energy for Domestic &
commercial consumers. The meter complies with the IEC 62052-11, IEC 62053-21.

Ratings:
Rated Voltage (Un) V
230, 240
.........................
Basid Current (lb) A
10
...........................
Maximum Current (lmax) A
30,40
.................

Single Phase Electromechanical Energy Meters

Single Phase Electromechanical Energy Meters Single phase active energy meter is used by house hold
and small commercial customers. The meter complies with the IEC 62052-11 and IEC 62053-11.

Ratings:
Rated Voltage (Un) V
230, 240
.........................
Basid Current (lb) A
10
...........................
Maximum Current (lmax) A
30,40
.................

Poly Phase Static Energy Meters

Three phase multi-rate TOU/TOD meters are used for measurement of active (kWh) & reactive (kvarh)
energy in the three phase four wire and three phase three wire network for residential , commercial &
industrial consumers.
 Ratings:
Description Whole Current Meter LT & HT Type Meter
Rated Voltage (Un) V
3x230/400 3x230/400, 3x63.5/110
.........................
Basid Current (lb) A
10, 20, 30 1, 5
...........................
Maximum Current (lmax) A
60,80,100 6, 10
.................

Poly Phase Electromechanical Energy Meters

Poly–Phase Energy Meters are specifically designed to address the needs of consumers for low voltage
networks with load conditions up to 120 A. The modern double disc technology together with carefully
monitored manufacturing processes put these amongst the best meters available in electromechanical
technology.

Ratings:

Whole Current Meter LT & HT Type Meter

Description
Direct Connected CT Operated
Rated Voltage (Un) V
3x230/400 3x230/400, 3x63.5/110
.........................
Basid Current (lb) A
10, 15, 20 1.5, 5
...........................
Maximum Current (lmax) A
60,90,120 6, 10
.................

SWITCHGEAR

LENGTH OF SWITCHGEAR
1. MV Equipments
2. LV Equipments
MV Equipments
 Air insulated, single bus bar system
 Protection to IP4X (enhanced degrees as option)
 Maintenance- free VCB/ SF6 breakers
 Interchangeability of similar rated breakers

Flexibility
Adaptable to various types of switching devices (vacuum contractor/ disconnect switches etc.)

 Technical Specification
Rated voltage up to 17.5KV
Rated current 630A - 2500A
Rated short time current up to 40KA
Protection class IP4X
CB Type Vacuum / SF6

LV Equipments
Following are some key products in LV category.
LV Distribution Panel
Indoor and outdoor type sheet steel fabricated, free
standing, front or rear accessibility, cable or bus duct
connections are supplied complete with air circuit
breakers, molded case circuit breakers, load break
switches, necessary meters, relays and instruments
etc. Breakers of either fixed or draw–out versions
can be supplied as required. Switchgears Panels are
extensible
on both sides:

Technical Specification
Rated voltage up to 690/750V
Rated current up to 6000A
Rated S.C. Current up to 100KA
 PEL GANARATORS

LENGTH OF PEL GANERATORS

1. Domestic Generators
2. Commercial Generators

Domestic Generators

Portable Generators (Stand by)
 Capacity 1.1, 2.5, 3.3 KVA
 Recoil Start
 Wheel Mounted
 Efficient Working
 Automatic Voltage Regulator
 Over Head Valve of Smooth Running
Portable 5.2 KVA Diesel Generators Dealers List
 Wheel Mounted
 Key/Auto Start
 Sound Proof Enclosure
 16 Liters Fuel Tank
 8 Hours Prime Operation
 Free Installation for 5.2KVA Generator

Portable 5.2 KVA Generator (Stand by)

Model PG 5040 D
Rated Watts 4500
Type Diesel
Retail Price Rs. 84,000

Portable 3.3 KVA Generators (Stand by)

Model PG 3800 T
Rated Watts 3000
Type Petrol
Retail Price Rs. 40,000

Portable 2.5 KVA Generators (Stand by)

Model PG 2500 T
Rated Watts 2000
Type Petrol
Retail Price Rs. 32,000

Portable 1.1 KVA Generators (Stand by)

Model PG 1300 P
Rated Watts 900
Type Petrol
Retail Price Rs. 16,000

Commercial Generators
 Built-in AMF
 Skid Mounted Control Panel
 Base Fuel Tank for 8hrs. operation
 Easy Installation
 Sound Proof Canopy (Optional)
 ATS Panel (Optional)
 Self Excited Alternator
REFERENCES

1. http://www.pel.com.pk/refrigerator.html

2. http://www.pel.com.pk/air_conditioner.html

3. http://www.pel.com.pk/oven.html

4. http://www.pel.com.pk/washing-machine.html

5. http://www.pel.com.pk/washing-machine.html

6. http://www.pel.com.pk/power-tr.html

7. http://www.pel.com.pk/distribution-tr.html

8. http://www.pel.com.pk/drytype-tr.html

9. http://www.pel.com.pk/energy-meter.html

10. http://www.pel.com.pk/switchgear.html

11. http://www.pel.com.pk/genset-domestic.html