Orient Group Porter Five Forces

How Orient Group can use Porter Five Forces

Rigorous application of Porter 5 Forces can help managers at Orient Group to understand -

Rivalry among existing players in the Crops,

Bargaining power of buyers of Orient Group,

Bargaining power of suppliers of Orient Group,

Threat of new entrants in the Crops industry,

Threat of substitute products and services in the Crops industry.

Porter Five Forces that Determine Crops Industry Structure

The Porter Five Forces that determine the industry structure in Crops are -

1. Bargaining power of buyers of Orient Group and Consumer/Non-Cyclical sector – If the

buyers have strong bargaining power then they usually tend to drive price down thus limiting
the potential of the Orient Group to earn sustainable profits

2. Bargaining power of suppliers in Crops – If suppliers have strong bargaining power then they
will extract higher price from the Orient Group. It will impact the potential of Orient Group to
maintain above average profits in Crops industry.

3. Rivalry among existing players in Crops industry – If competition is intense then it becomes
difficult for existing players such as Orient Group to earn sustainable profits.

4. Threat of substitute products and services in Crops sector – If the threat of substitute is high
then Orient Group has to either continuously invest into R&D or it risks losing out to disruptors
in the industry.

5. Threat of new entrants in Crops industry – if there is strong threat of new entrants in the
Crops industry then current players will be willing to earn lower profits to reduce the threats
from new players

Why Porter Five Forces analysis is important for Orient Group?

Strategists can use Porter Five Forces model to analyze the competitiveness faced by Orient
Group in Crops industry. Porter five forces analysis of Orient Group will help in understanding
and providing solution to – nature & level of competition, and how Orient Group can cope with
competition.

Even though from outside various industries seem extremely different but analyzed closely
these five forces determines the drivers of profitability in each industry. (Strategists can use
Porter Five Forces to understand key drivers of profitability of Orient Group in Crops industry.

Porter 5 Forces, Competitive Forces & Industry Analysis

The core objective of strategists and leaders at Orient Group is to help the organization to build
a sustainable competitive advantage and thwart competitive challenges from other players in
the Crops industry.

Step 1 – Defining relevant industry for Orient Group. For the purpose of this paper Orient Group
does mostly its business in Crops industry.
Step 2 – Identify the competitors of Orient Group and group them based on the segments within
the Consumer/Non-Cyclical industry.
Step 3- Assess the Porter Five Forces in relation to the Crops industry and assess which forces
are strong in Crops and which forces are weak.
Step 4 - Determine overall Consumer/Non-Cyclical industry structure and test analysis for
consistency
Step 5 – Analyze recent and future changes in each of the forces in the Crops industry. This can
help in predicting the trend in overall Consumer/Non-Cyclical sector.
Step 6 – Identify aspects of industry structure based on Porter Five Forces that might be
influenced by Orient Group competitors and new entrants in Crops industry.

How Porter Five Forces framework can be used for developing strategies for
Orient Group ?

To achieve above average profits compare to other players in Crops industry in the long run,
Orient Group needs to develop a sustainable competitive advantage. Crops industry analysis
using Porter Five Forces can help Orient Group to map the various forces and identify spaces
where Orient Group can position itself.

By doing Industry analysis using Porter Five Forces, Orient Group can develop four generic
competitive strategies.