Mirus Promotions, Inc.

Supports 7-Eleven Launch of Emerging Brands Test in

LA Stores

7-Eleven launched a new emerging brands test with almost 100 better-for-you food and beverage
items in 125 Los Angeles-area stores. Mirus Promotions, Inc. is set to execute in-store demos over
the duration of two months to support this launch and directly promote the products to consumers.

Los Angeles, CA, May 24, 2019 --(PR.com)-- Mirus Promotions, Inc., a boutique field marketing agency
located in San Diego, is part of 7-Eleven's new emerging brands test, supporting the launch of almost 100
better-for-you food and beverage items in 125 Los Angeles-area stores. In-store tastings will be
conducted to provide a positive, engaging force to raise both awareness and sales for this program's
brands.

“It's an honor and a great opportunity to partner with 7-Eleven to introduce customers to their new
healthier-for-you emerging brand and product offerings,” said Mirus Promotions founder and CEO, Julie
Seal-Gaustad. “Our passion is to help build brands and brand loyalty, so partnering with 7-Eleven to
maintain their reputation as the innovator in the convenience marketplace, as well as supporting emerging
brands and educating consumers about healthier options available in stores is an exciting opportunity for
us!”

According to PRNewswire, the products of this program were hand-selected by 7-Eleven from 31
up-and-coming companies.

"When our emerging brands team created this unique product assortment in collaboration with our
category managers, the goal was to give customers drinks and snacks that they might not expect to find at
a 7-Eleven store," said 7-Eleven vice president of new business development, Chris Harkness.
"Customers are demanding healthier options, and we know LA customers are leading the country in
health and wellness trends, always willing to try the newest and most innovative products and services. In
the past, 7-Eleven's LA stores have shown great success with food and beverages on the leading edge of
these trends."

The selected snacks and beverages have a wide variety of healthy claims and certifications, including
keto, paleo, vegan, organic, high-protein, low-glycemic, gluten-free, nutrient-dense, plant-based, and
cold-pressed.

“Being the target consumer myself for this new better-for-you line of on-the-go snacks and beverages, I
was immediately on board and wanted to be part of the launch and movement,” said Seal-Gaustad. “I
knew my internal team would love it and our ambassadors in Los Angeles would align really well with
the goals of the program and be consumers themselves, too.”

The products were installed in the 125 store locations as of May 11th and can be found on an end-aisle
display and inside the open-air cold case. Activations, i.e. in-store samplings, are expected to commence
mid-June and continue for about two months.

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The goal of these activations, serviced through Mirus Promotions, is to actively engage consumers at vital
points of contact within the stores to promote products through positive and educational experiences. In
addition to immediate and direct sales, these samplings are intended to encourage ongoing, recurring sales
lasting beyond the program duration by converting target consumers into brand loyalists.

“Having our trained brand ambassadors in stores to directly engage and educate 7-Eleven shoppers will
be integral to the success and growth of the product sets and the brands,” said Seal-Gaustad.

The emerging brands items that can be found within these stores include Brew Dr. Kombucha, ROAR
Organic, Bobo's Oat Bars, Shroom Bars, Brain Juice, and Buff Bake, to name a few.

“We are eager to see how these brands perform on our shelves and look forward to hearing directly from
customers about these new items in the assortment,” Harkness said.

Mirus Promotions' internal team is gearing up for the upcoming activations with enthusiasm and
anticipation for what's to come.

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Contact Information:
Mirus Promotions Inc.
Julie Seal-Gaustad
(855) 786-7734, ext. 701
Contact via Email
www.miruspromotions.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/785700

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