Marketing

Chloe Williams
 Marketing Manager
I want to enter this field because I like creating relationships with
the people around me. And I love to create things using art and
digital graphics. Plus, I feel like this is a fun job that I will like a
lot.
 History

1450-1900 1920-1950 1970-2000 2005-Now

Printed Technol Marketing using

Technology continues Inbound Marketing
Advertisement ogy Advertising is
is Started Introduced to grow ● Can Spam Act
● Moveable Type ● First Hand-Help ● Social Media
● Radio
● Magazines Phone ● Google launch
● Television
● Posters ● Computers are ● Online Videography
● Telephone
● Billboards used for ● eBooks
Advertisements
● Internet/Email
use blows up
 People in Marketing
● 167,000 people are employed as Marketing Managers in the US
● As of right now, marketing has increased by 14% and is still rapidly
growing. Marketing is built around technology. The companies must stay
up to date on what to do to attract new customers.
● New York, Washington, California, Texas, Georgia, and Illinois are the
most common locations for marketing businesses. This is because technology
is widely used in these very modern areas. And it seems to be the best way
yo market your advertisements.
 Duties of Marketing Managers
● Overseeing company's budget
● Planning marketing meetings
● Figuring out the best ways to advertise products
● Monitor and report how things are going (Good and Bad )
● Create interesting, eye-catching advertisement ideas for a
campaign
 Qualifications
Experience License and Certification Requirements
● Industry experience ● You are not required to have a license or
certification, but it shows the knowledge you
Education have if you do have one.

● Bachelor’s degree in Marketing or Common Entry Methods

Business Administration
● Joint Business
Skills ● Exporting
● Direct Investments
● Communication I would choose to do the joint business method,
● Artistic
because i would be able to collab with other
● Leadership
● Flexibility companies and find the best way to market a certain
product.
 Education Planning
● In high school I plan on taking Marketing, Art,
Entrepreneurship, and Personal Business and Finance to help
prepare for entering this career field.
● Marketing courses are usually one to two years long.
● Course prices vary based on the university you are attending
and what degree you are trying to get. You could apply for
loans like financial aid to help pay for the courses.
 Careers Related to Marketing
Public Relations Manager - managing the communication that goes on with the
media, the people receiving the message, and the public.

Market research Analyst - gather data and break down how it is affecting
consumers and competition.

Advertising Manager - put together advertising presentations for their clients.

 Finding a Job in this Career Field
● Brasco Design+Marketing

● Everest Agency

● The Marketing Machine

 Earnings

Entry Salary: $43,417

Median Salary: $132,230

Top 10% Salary: $208,000

 Nature of the Job
Some benefits of becoming a marketing manager include having those good people skills
that can translate no matter what job you have, you are so busy that you will rarely get
bored, and you are involved with technology everyday. But there are a few problems that
may occur. These complications may be that you have a less experienced team to work
with, or you are always busy and left with little time for yourself. The biggest difficulty
that i feel would happen is that everyone has different viewpoints on what they think will
sell, and this may cause conflict between workers.
 Career Advancement
A Marketing Manager is like the top position you can have in the
marketing field. So there is really no way to advance to a higher
position.
 Interview
What are some challenges that i might face in the near future?
Why did you choose this job?
H ow is the work environment and you co-workers?
What do you feel is the most important trait to display while on the
job? H ow do you manage to get
everyone to work together as a team?
What is the biggest issue you face when deciding what would advertise
the best? H ow do you handle negative feedback?
What do you like most about this job?
Has your position changed since you started working here? H ow?
Where do you see this company ten years from now?
 Reflection
I have learned so much more about marketing than I knew when I
first started researching this career field. And I have fell in love
with it. I feel that this would be the perfect job for me to pursue
after college. And I may even consider opening my own Marketing
business.
 Sources:
https://blog.hubspot.com/blog/tabid/6307/bid/31278/the-history-of -marketing-an-ex
haustive-timeline-infographic.aspx

https://blog.hubspot.com/insiders/problems-marketing-managers-face