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FINDINGS,CONCLUSION &
RECOMMENDATIONS
4.1 FINDINGS
From the analysis it is found that most of the customers are aware of the product through
advertisement, customers are satisfied with the quality & price of the product.
All the selected respondents were selected the product due to chemical free.
Some users of Patanjali believe that they would /and see no results in long run.
Some recently shifted from other herbal/ayurvedic brands to Patanjali and they are highly
satisfied after usage. They have become customer loyalists of Patanjali due to favouraable
factors of Patanjali.
Maximum People are not aware of other sub-outlets of Patanjali in the market.
Reasons for not preferring Patanjali because of its undesired results, no results in long run,
and other specific reasons.
Even if they don’t use it still they recommend other because of trusted efficacy,no harmful
side effects,affordable etc.
Even if they buy patanjali’s product but still they prefer patanjali in herbal products. They
also recommend others as its affordable with no such side effects claimed so far.
People who prefer allopathic products over ayurvedic products still prefer Patanjali in
ayurvedic products.
Those who prefer other brands in herbal products also prefers to use Patanjali.
Strength
Spiritual connect with the consumer en masse. Herbal products with natural ingredients
Strong and Innovative R&D
Baba Ramdev – face of the brand
Weakness
Products like putrajeewak which creates negative impact on the brand Strong
competitors and low exports
Opportunity
There is a large domestic market for FMCG Products
Low entry barrier for new and innovative herbal products
Threats
Patanjali is really a great Indian brand. I admire the brand for its quality, honesty and the
spirit of Indian nationalism behind it.
Patanjali’s products are excellent, even superior to its competitors. But, having excellent
products alone does not promise success in consumer markets.
Good products must be made available consistently. Out-of-stock products give a window
to competition to win our customers. When we go to a Patanjali outlet, we are not sure
whether we will surely get a particular product or not, because one or the other product is
out-of-stock regularly. Patanjali needs to stengthen its supply and distribution chain.
The stores are cramped. They look like a shop-cum-godown. A customer has to struggle
her way through assorted items, cartons, boxes etc. spread across the store. The stores
must be designed for a pleasant shopping experience. A revamp is a must.
The stores are under-staffed. The customers have to wait for a long time for their turn to
be attended. Whatever staff is present, it is indifferent at best. They are like MTNL
employees in the midst of the efficient telecom industry. They need to be customer
friendly.
The stores have very restrictive timings. Also, they don’t give any carry bags (plastic,
paper, cloth – nothing). Again, customer-centric approach is required.
Overall, the customer feels less than happy shopping at a Patanjali outlet.
This is typical of many Indian enterprises, which make great products but fail miserably in
marketing, branding and customer experience management. This gives room to MNCs to
succeed in the market with aggressive marketing even though they have inferior products.
I wish that brand Patanjali succeeds by being relevant to the largest customer base. In its
today’s avatar, it is just another incarnation of a Khadi Bhandar. If it wants to compete
successfully with the HULs, P&Gs, Nestles or Britannias it will have to shape itself up
appropriately.
It is time Khadi Bhandar grows up. Or risk becoming overshadowed by swanky, modern
malls
4.3 CONCLUSION
Ayurvedic and Herbal remedies are available in all Patanjali and organic stores. Ayurvedic
products are reasonably cost effective and well accepted by customers. They are easily
available and do not have side effects. With its rich biodiversity and rich heritage of Indian
medicinal system, India would draw world attention as an abode of eco-friendly medicinal
systems that are in harmony with the nature, It is concluded that all the customers are
aware of the product, and the customers are satisfied with the quality and price of the
products.
The Findings in the paper show that there are many significant factors that together make
up the buying decision of the product. Customers’ perception towards a brand is built
largely on the satisfactory value the user receives after paying for the product and the
benefits the user looks for. In the above study, a large portion of the user is satisfied from
Patanjali products. It may be because of reasonable price of the product. It may be due to
ability of the product to cure the problem. The satisfaction brings in the retention of
customer. Patanjali is enjoying the advantageous position in market through spirituality
element involved in its products. However, it should not ignore the competitors like
VICCO,Khadi,Himalaya herbals,Naturals, pure roots, Vindhya herbals. Patanjali in order
to retain more customers and satisfy them, they must fulfill the claims made by the
company before any other brand may mushroom up and take away the benefits of
marketing through spirituality.
BIBLIOGRAPHY
Books:
Websites
https://www.patanjaliayurved.net/about
http://www.business-standard.com/article/companies/baba-ramdev-s-
patanjali-aims-to-double-its-revenue-to-rs-10-000-cr-in-2016-17-
116042700061_1.html
http://www.exchange4media.com/marketing/amazon-to-take- patanjali-
ayurved-overseas;-nine-international-markets-on- radar_66821.html
http://www.ijetmas.com/admin/resources/project/paper/f2016071214
68379384.com
http://economictimes.indiatimes.com/industry/cons- products/fmcg/baba-
ramdevs-patanjali-leases-1-2-million-sq-ft-for- warehousing-in-20-
cities/articleshow/53494548.cms
http://www.edelresearch.com/showreportpdf-
30172/PATANJALI_AYURVED_-_VISIT_NOTE-OCT-15-
EDEL
http://patanjaliayurved.org/
http://aayus.in/2016/01/02/overview-of-the-ayurveda-industry/
http://www.francorp.in/ayurveda.php
https://www.techsciresearch.com/news/1436-ayurvedicproducts- market-to-
grow-at-16-through-2021.html
http://vibrantayurveda.in/?page_id=2083
References
* Required
1.Name *
2.Gender *
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Male
Female
Others
3. Age(Years) *
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Under 18
18-24
25-34
35-44
45-54
55 & Above
.4.Locality *
5. Type of Employment *
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Government
Non Government
Self Employed
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Others
6. Monthly Income(in Rs.) *
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NA
Less than 15,000
15,001-30,000
30,001-60,000
60,001-1,00,000
1,00,000 Above
13. Since how long have you been using Patanjali products?
*
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Last 6 months
6-12 months
More than 1 years
Never
Yes No
Arogya kendra
Patanjali Mega Store
Chikatsalya
19. Have you received any side effects after using Patanjali products?
*
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Yes
No
i don't know