Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Marketing competition in this day as quite stiff, and as a result other organizations
are practically trying to find new ways to get their customer to buy their product,
therefore by utilizing excellent packaging, companies can bring more customer in nothing
tends to get a attention of customer in terms of packaging design. If the packaging is not
doing anything and then nobody can buy their product. Packaging is truly reflecting the
brand and the product. Having a good packaging design will continue to work for
packaging design the product that you offered is not become attractive to the eye of your
consumer. There is difficult to think what kind of packaging design does the
manufacturer of a product is gonna use. Every consumer have their own taste when it
comes to the design, but even though that the product that their offered have a good
packaging design it is not mean that their product is become salable to the consumer
because some customer is not only look for the packaging design but also to the quality
of it.
Packaging design must meet the new trends in wholesaling and retailing methods
design defined as the process of designing, manufacturing and incorporating the various
physical elements and accessories required for the proper wrapping, protection, shipping,
2
innovative solutions that embody functional and aesthetic demands based on the needs of
the intended user. Design is applied in the development of goods, services, processes
packaging that is unique, functional and easy to remove. Products can be a packaged in
variety of style. When it comes to packaging, size matters. And also changes in the shape
of packaging or serving sizes can have a big impact on consumption pattern. You can
say that the product that you buy is quality if it is used for a long period of time and also
when you earned a benefits from that product. But don’t use too much amount of money
to make your packaging design beautiful and attracting to the eye of the consumer,
because it may cause deficit to the business that you operate. Deficit is one of the most
contender of the businessmen because the business they operate is become deficit may
The product that researchers choose to study is the Packaging design for Green
Life Soap. Green Life home of Coconut products has a vision that become a leading
producer of high value and high quality coconut products in a natural way that will create
jobs for the farmers and help the development of the coconut industry. The company
helping not only because of their products that have benefits for the people who use and
its helps to our coconut industry to be widen. The company mission is to produce high
value coconut products such as virgin coconut oil, coco milk, coco jam, coco sugar,
vinegar soy and coco water and to give jobs for the coconut farmers and farm workers.
Green Life soap is from the Green Life Home of Coconut Product Company. The
3
researchers choose this product because they know that the researchers can give a big
The researchers conduct this study, because the researchers wanted to know the
good packaging design for Green Life soap when it comes to conducting their
manufacturing process.
The research study is set in Green Life Home of Coconut Products located at
Brgy. Wakas Tayabas City. Province of Quezon Region IV-A. This company started in
2001. Green Life Home of Coconut Product is a manufacturer of high value coconut
4
product and their able to create more jobs in our society. Today the Green Life is now a
direct exporter, supplier. Green Life Home of Coconut Product is the first social
enterprises that incorporates with farmers and cooperative to introduced the Integrated
Coconut Village Processing in the main goal of bringing its social mission. The main
goal of Green Life Home of Coconut Products is mind set of helping small coconut
The main problem of the study is to know the best Packaging Design for Green
Life Soap.
1. What is the demographic profile of consumer that availed of handmade soap in terms
of:
1.1 Age
1.2 Sex
2. What is the packaging preference of the respondents on the Green life soap?
3. What are the perception of the respondents on packaging attributes for developing a
product?
3.1 Information
3.2Visibility
5
3.3 Workability
3.4 Materials
4. What appropriate packaging design can be proposed for Green Life soap:
The packaging design plays a big part in one product. It is very important for the
management to have their product a good packaging design that fits to their product.
To the Management
This study helps the management to give a clear idea to think or to create a good
packaging design that fits to the Green Life Soap, and also to have an improvement in
To the Researchers
what the other aspect they used to create a good packaging design to be used for their
business. This may also serve them as guide how to choose a good packaging design for
their chosen product. To be able to make their business stay operated for a long period of
time. By means of these, this may built a positive a good image for the product and for
the business.
6
This may serve as a guide for future researchers who make take the same study.
This study only focused on the packaging based on the following criteria the
are only focused on the packaging design that fits of the soap.
Definition of Terms
For better understanding, of the study; the researchers define the following terms
Box Is describes a variety of containers and receptacles for permanent use as storage, or
for temporary use, often for transporting contents. It may be made of durable
Information Is knowledge or details that you get something facts about the product it
Manufacture The process of making products especially with machines and factories.
7
Materials A substance that which something is made for, or something used in doing for
the product it may related to wrapper, fabric bag, paper wrap, cartoons printed
Paper Is the material that used in the form of thin sheets for writing or printing on,
measure of whether a product will appeal to buyers and sell at a certain price
Visibility Ability to see or be seen the product such as texture, color, design, especially
the shape, logos, slogan, graphics and etc. to create professional looks.
Workability Capable in being put into effective, enhances the marketability of the
Chapter II
These related literature and study present the concepts of the relationship between
packaging design for green life soap to provide a background and wider ideas for better
Literature
Packaging Design
they felt informed and complied to purchase and take it home. The package is a
include a distinctive brand logo, various packaging structures within the product line and
a comprehensive narrative. Achieving the goals and objectives of this project will
the product on the package, manufacturer, and expiry dating for food and drugs.
performs a number of different functions, including protecting the product until consume,
storing the product until consume, facilitating consumption of the product, promoting the
product, and facilitating disposal of the product. This is why you see some products in
9
bottles contained in a secondary packaging card board backs with promotional print and
logo and all other marketing info. The secondary packaging material is both for
promotion and protection, as well as for convenience on the display shelf (Garrovillas
2013).
the first thing a consumer sees when looking at a product, the packaging can make or
break a sale.
The packaging design creates value added to a product which has major influence
match with their products as well as packaging design systems. These problems cause
time lost and an increment in cost of production. An entrepreneur will be able to specify
product attributes with its condition such as graphic element and application which is
aligned with the product package. To obtain the corresponding expert system, design
rules are derived from the analysis of Packaging design experts and customer's perception
packaging design is inextricably linked with its ability to sell a product. Packaging the
Brand discusses the implications of this commercial function for a designer. It explores
methods of visually communicating the value of a product to its target audience and
10
examines the entire lifespan of a piece of packaging: from its manufacture and
construction, to its display in various retail environments, to its eventual disposal and the
factors which are generated by these activities. It tries to consolidate them into a single,
all inclusive visual entity, which must communicate the product positioning and,
marketing objectives to the customers at a single look. Hence, package design is one of
the critical elements in modern merchandising. The sale of edible products depend on
their inherent quality. The modern concept of packaging is based on the understanding of
may be affected include size, shape, materials, color, and text. Size may differ by
As noted earlier, higher income countries trend to require larger unit sizes; these
populations shop less frequently and can afford to buy larger quantities each time.
Packages can assume almost any shape; largely depending on the customs and traditions
prevailing in each market. Materials used for packaging can also differ widely. The
package color and text have to be integrated into a company’s promotional strategy and
therefore may be subject to specific tailoring that differs from one country to another.
11
Packages have always served a practical function that is they hold contents
together and protect goods as they move through the distribution channel. The main
purpose of packaging must protect the product, must promote the product. A packaging is
becoming most important to the environment because it gives o good look and give
As Frank (2012) demonstrated that the package may consist of the actual
container which may bear a label, or printed on, and this may itself be packed inside
another container. Thus a tube of toothpaste, bearing print, may be solid in a cardboard
box. With some products the secondary box, is used to protect the product and provide a
retail display aid, may be discarded when the product reaches home and its put into use.
In some cases, the container will cease to be useful once the product is consumed, e.g.,
promotional, and instructional information in labels. Package aesthetics may also require
some attention. The key is to stay attuned to cultural traits in host countries. Aesthetics
also influence package design. On the other hand, simple visual elements of the brand,
such as symbol or logo, can be a standardizing element across products and countries.
Packages may longer product life if the time between production and consumption
lengthens significally.
12
As Kotler and Keller (2012) demonstrated packaging includes all the activities of
designing and producing the container for a product. Packages might have up to three
layers. Cool Water cologne comes in a bottle (primary package) in a cardboard box
(secondary package) in a corrugated box (shipping package) containing six dozen bottles
in cardboard boxes. The package is the buyer’s first encounter with the product. A good
package draws the consumer in and encourages product choice. In effect, they can act as
“five-second commercials” for the product. Packaging also affects consumers later
product experience when they go to open the package and use the product at home. Some
packages can even be attractively displayed at home. Distinctive packaging like that for
kiwi shoe polish, Altoids mints, and Absolut vodka is an important part of a brand’s
equity.
In 2016, Ooijen stated the two types of attribute inferences that result from
packaging design cues. First, the effects of product packaging design on quality related
product quality related inferences have been studied extensively, very little research has
addressed the question how subtle packaging design cues influence product quality
perception. Possibly, packaging design as cues affect general product quality perception
As to Harris and Sanborn (2013) demonstrated when soap first began to be sold
on stores, there was no distinction between hand, laundry, dish, or body soaps. That all
change, however when it was discovered that a market could be created for brand name
13
soaps. Along with patent medicine manufacturer, early soap makers pioneered the
merchandising and packaging of brand name goods… manufactures also recognized that
they could charge a higher price for goods with memorable brand names and attractive
packaging. This lead to soap being among the first nationally marketed products, with
companies like Procter & Gamble and Palmolive devoting large advertising budget to
convinced consumers to buy their products and their target consumer is the women
because they are more likely to search for a replacement product if they didn’t find
exactly what they were looking for at the onset. Women are more likely to browse at their
leisure, making them an optional target for impulse purchases. But on the contrary, when
their on the hant for a particular item which is the soap, they tend to be more determine to
find that particular soap than men because they can use any kind of soap cause they are
The role of package in the development of the product personality was dealt
within the chapter on managing a product. We saw how the package takes up the role of a
silent salesman in the shelf/counter on the retail shop. For packaged consumer products
as a group, the package has evolved as a powerful communication tool it provides the
first appeal to the consumer. The actual product comes only later. The package is there to
be seen and felt. Its color, it shape, and its size, its label and letterings, the brand name of
the pack, the material use for the pack they all carry some communication cues. A good
package design is eye catching; it does not pose a strain for the consumer who looks at it
and examined it. A bad package design can harm and total product message, even while
the product is of high quality. The package design and color have to blend rhythmically
14
to make the communication effective. Pictures, labels and other illustrations on the
Information
easily legible and visible lettering by the following. The name or style and the address or
registered office of the manufacturer or the person responsible for marketing and
cosmetic product who is established within the EU. This information may be abbreviated
if the abbreviation makes it possible to identify the undertaking. The nominal content at
the time of packaging, given by weight or volume, using the metric system of
measurement. The date of minimum durability (expiry date), except that this is not
mandatory for cosmetics products which have a minimum durability of greater than 30
months.
until which a product, stored under appropriate conditions continues to fulfil its initial
function. The date of minimum durability is required to be indicated by the words: Best
used before, the end of..; followed by either the date itself of details appears on the
Visibility
According to Klimchuck and Krasovec (2013). Color has a direct impact on each
brand “ shelf impact,” including its visibility and shopability. In terms of visibility studies
have consistently shown that “ brand blocking” (through the consistent of color)
improves shelf impact. Contrary to popular belief, no single color is inherently “more
visible” at retail than any other color. That because visibility is a function of color
contrast. For example, Tylenol’s bright red packaging should break through clutter if
positioned next to Advil’s blue, but it might well blend right in and become recessive if
positioned next to Motrin’s bright orange (or store brand packaging that copies its color
scheme). In other words, the “right” color for shelf impact is situational.
purchase. The objective is to have a package stand out on the shelf yet not be so garish
that it detracts from the brand image. Brightly colored packages are especially effective at
gaining the consumers attention. Novel packaging graphics, size, and shape also enhance
a packages visibility and thus serve to draw the consumers attention. Many brand in
product categories such as soft drinks, cereal, and candy alternate packages throughout
the year with special seasonal and holiday packaging as a way of attracting attention in
Workability
In 2012, Shimp stated that the workability is refers to how package functions
rather than how it communicates. Several workability issue are prominent. (1) does the
16
package protect the product contents. (2) does it facilitate easy storage on the part of both
retailers and consumers. (3) does it simplify the consumer task in accessing and using the
product. (4) does it protect retailers against unintentional breakage from consumer
handling and from pilferage, and (5) is the package environmentally friendly?
These include pourable spout containers for motor oil and sugar, easy pour containers
(such as for Heinz ketchup); microwaveable containers for many food items, zip-lock
packaging for cheese and other food items, single serving bags and boxes, food in tubes
(e.g., yogurt, applesauce, and pudding). The introduction of Go-Gurt yogurt for children
illustrates for how a “workable” package can alter consumer behavior and increase sales.
Because eating yogurt from a standard container minimally requires the availability of
spoon, children and teens were not consuming yogurt at school. Hence standard yogurt
packaging essentially restricted sales of yogurt to adults and to the relatively few children
Materials
materials that make up a package increased sales and profits often results when upgrading
packaging materials are used to design more attractive and effective packages.
Materials that are soft such as velvet, suede, and satin are associated with femininity. Foil
can be used to convey a high quality image and provoke feelings of prestige. Beverage
products such as beers and sparkling wine often use foil with the apparent intent of
appearing high end. Finally, wood sometimes is used in packages to arouse feeling of
masculinity.
A large number and variety of materials are required to meet all the functional
needs of food packages. They range from materials of simple composition as, for
example a metal foil, to chemically complex synthetic films. The primary packaging
materials, e.g., metals, glass, wood, fabric, paper, and synthetic films, are modified in
many ways in particular purposes. They may be treated to withstand the solvent action of
acidic, basic, neutral, alcoholic, or fatty foods they will contain or the abrasive action of
the foods. These and other desired modifications, may also be accomplished by
combining two or more basic materials. Technically the package must protect the
contents from contamination and it must not itself contaminate the contents. From the
commercial view point, the package should be convenient to use and attractive in
Social Environment
paperboard packaging performs very well when all those environmental issues are taken
energy and toxicity -use of renewable energy- that all emissions to air, water and land are
18
safe, and issues of the efficiency in the use of materials, energy and water along with
social issues are taken into account. Paper and paperboard are C2C products. At the end
of life, paper and paperboard can be recovered and the fiber recycled. Alternatively, the
energy in paper and paperboard may be recovered in an EFW process or the fiber may be
composted for use in agriculture and horticulture. Even fiber that is difficult to recover on
account of the way it is used, for example hygienic tissue in sewage sludge and food-
contaminated paper and paperboard waste which would otherwise be sent to landfill, may
Studies
Protective Packaging For Light Sensitive Intravenous Medications”, found out that the
carry the product and keep it safe. They found that a manufacturers realized that they can
Awareness on the Potential Health Hazard of using Recycled Paper based Packaging in
Lucban Public Market” the result of this study is to ensure the safety of the product on its
because they know that a consumer who availed a specific product is not only look on its
19
product but also on its packaging. Having a clean packaging is the another way to make
For Instant Pancit Habhab", this study contain of how to create a good packaging for
Instant Pancit Habhab. Creating packaging takes a lot of time, effort and money. The
author believe that innovation in form a new technique for a packaging to continued
promotion on the product has to be made. Creating packaging design or the packaging
must be focus on brand identity and quality, printing and packaging operations.
Lucban Longganisa”, stated that the good packaging serve as the correct environmental
conditions for the product. Good packaging must provide barrier against dirt, the
conclude that having a good packaging design is an advantage in a business. Color is one
of the most important aspect in making a packaging. They believe that the customer can
be convince to buy the package that contains the product because they are attract on its
packaging.
“Inventory Management and Control System of Packaging Materials for Pacific Royal
Basic Foods Inc. in Candelaria Quezon” this study serve as guide to the future researcher
when creating a good packaging. The result of this study help the management and
20
control think a creative packaging . They conclude that a packaging must have a good
materials, because the quality of the packaging materials that is use in creating a
packaging. It is important to a organization because it gives more good look when the
packaging is good.
Design for Sustainable Development” the result of the sustainable development where
influence of visual packaging design on perceived food product quality, value, and
brand preference” they found out that the result of this study shows attitudes toward
visual packaging directly influence consumer perceived food product quality and brand
preference. He conclude that the visual packaging is a positive thing when it comes to the
consumer. Also he conclude that having a food product preference is a important part on
the business.
In the study conducted by Valajoozi & Zangi (2016) entitled “A review on visual
criteria of pure milk packaging for parents and their children” packaging could be
concluded that the selection criteria and packaging attractiveness varies among children
and parents, and the aesthetic factors of packaging could be used with different priorities
21
for these two groups. And also at the end of research some practical recommendations are
packaging within marketing and value creation" packaging has become an important
in a supply chain. This has become more essential as more products are introduced
strategy. An important ingredient for that is the use of packaging design for
differentiation purposes. The results support also that packaging has become an
essential factor for a secure and efficient distribution in a food supply chain. In
some packaging factors also affect food buying process: colours, graphics, size,
shape, typography. In this regard, a package for a low fat aliment could
be designed including a picture on the label showing the benefits of the product with
umbrella brand for different firms acting in this market could be created, to facilitate
their healthy products identification. For low fat foods, a good or a poor performance
is not sufficient; you have to perform better than those competitors whose
22
competitive capacity is strong enough to influence strategic decision taking. Low fat
cannot be launched for all the markets at the same time, and under the same
conditions. Some personal factors do really affect food buying process: socio -
pressure or motivation. A possible recommended target for law fat aliments could be:
involved in food buying and worried about health. Some packaging factors also
affect food buying process: colours, graphics, size, shape, typography. In this regard,
a package for a low fat aliment could be designed including a picture on the label
showing the benefits of the product with green colors, medium/small sizes and
natural shapes, without sophistications. An umbrella brand for different firms acting
Synthesis
Packaging give a big help to our society to make the product more good.
Packaging has a positive and negative effect to our society. The positive effect it give a
anew look to a product that make the consumer persuade to buy that product. Having a
good packaging means that the business which is offering the product is wealth. But
despite of many negative effect that the packaging may have there are also a good effect
in terms on our society. Packaging has always been important part of marketing plan.
The functions of packaging was to carry the product till it is delivered and consumed.
The consumer loves see the product that they are consuming.
23
Packaging become one of essential practices in ensuring the safety of the food.
Its design should have protect to the product but when making a packaging design it takes
a long period of time. When making a packaging design the size, shape, and weight is
considered. There are two levels of packaging the first one is the primary packaging and
the second is the secondary packages, both packaging is meant to directly contain the
product.
The packaging involve as the development of a container and a graphic design for
a product. A package can be a vital part of a product, making it more versatile, safer and
easier to use. Like a brand name, a packages can influence customer's attitudes towards a
product and so affect their purchase decision. Packages characteristic help shape buyers
impression of a product at the time of purchase or during use. The main functions of
packaging and considered several major packaging decision. Almost every designer loves
to get crafty in create some of their artwork by machine. The packages can create a strong
identity that customer will remember. Most all of the customer that loves color that a
product. It is no secret that colors evoke emotion and affect purchasing decisions.
Because of this, color has always been one of the most important choices in packaging
design.
Good package provide a good conditions of a product starting from its packages
through its consumption. Good package provide a good barriers against dirt, it also
prevent looses, the package secure, packaging should provide protection to its product or
food. Good packaging design should persuade the customer to purchase that specific
product. There is a belief that a color is one of the most important aspects when making a
24
packaging. Packaging must maintain the good quality of a product, without a packaging
the product is not look good to the eye of the consumer that may availed that product.
Durable packaging is one of the most important thing when making a packaging, if the
packaging is durable or if it can take a long period of time then we can definitely sure that
Conceptual Framework
Input
Criteria
Information Process Output
Visibility Proposed
Through survey
Workability questionnaire Packaging Design
Materials
Social Environment
This study is focused on the “Packaging Design For Green Life Soap”. The
workability, materials, social environment. The primary target of the study is why it was
the chosen input. Process includes through survey questionnaire. Output include the
Chapter III
This chapter presents the method of research used in the study, respondents of the
gathering of data through survey questionnaires as a proof and support to this study. The
response of respondents is used to create a good packaging design for the soap.
The respondents of this study are the customers that availed a product in Green
Life Home of Coconut Product that may conduct the study. The researchers go to the
company that they chose to conduct their study. The researchers ask the plant manager of
what specific number of customer that availed a soap per week. The plant manager said
The researchers made a set of questionnaire that is checked by the experts verify
grammarian. After the revisions, the researchers conduct a survey to a set of respondents.
The researchers submitted the questionnaires to the statistician to test the validity of
Administration of Questionnaires
interpreted.
Statistical Treatment
The following statistical tool will use by the researcher in solving this problem
determine the demographic profile of the respondents such as age and sex.
Formula:
𝐹
%=
𝑁
Problem #3. It is statistical method use to determine the criteria in developing a product
package.
27
Formula:
∑XW
XW =
N
Where:
XW = weighted mean
Table 1. Scale
The four – point scale is adopted to measure the ratings given by the respondents and it
Chapter IV
This chapter contains the presentation, analysis and interpretation of data gathered
from the survey of the researchers on the Packaging Design for Green Life Soap.
The following areas of investigation in the study. The profile of the respondents
The findings of the study have been identified through the use of questionnaire
The following tables were the presentation of the gathered data with regard to profile
Table 2.
As data given in table 2, this study involved a total of forty (40) respondent. This
respondent was divided into seven (7) groups with the highest number of thirteen (13) or
32.5 percent within the 15-19 age groups. The lowest number is zero (0) or 0 percent
within the 40-44. The profile of the respondent age showed that the majority of the
consumers who availed Green Life Soap were the ( 15-19 ) with the rate of 32.5 percent.
They are the one who most availed the Green Life Soap because maybe they are the
The largest number of consumer who availed the green life soap is the 15-19
years old of age or what we called the teenager. Generally, most of the teenager
nowadays is very conscious in the soap that they use, teenager is hard to convince to use
the ordinary soap. Teenagers are most influential consumers when it comes to use soap.
Soap with attractive packaging comes teenagers good to buy or purchase the product
maybe because they attract. Additionally they buy the product just because of their better
experience when they use it. As Kotler and Keller, the package is the buyers first
encounter with the product. A good package draws the consumer in and encourage
product choice. Packaging also affects consumer later product experience when they go
Table 3.
The majority of the consumer who availed the Green Life Soap is the female.
Female is the largest number who got the highest rank in the survey of the respondent
with the rate of 65% and the lowest rate of 35% for the male.
Female is very conscious in buying a soap. They want to buy a soap that can
make them more beautiful ang to look more younger their age. According to Harris, the
role of package in the development of the product personality was dealt within the
chapter on managing a product. We saw how the package takes up the role of a silent
salesman in the shelf/counter on the retail shop. For packaged consumer products as a
group, the package has evolved as a powerful communication tool it provides the first
appeal to the consumer. The actual product comes only later. The package is there to be
seen and felt. Its color, it shape, and its size, its label and letterings, the brand name of the
pack, the material use for the pack they all carry some communication cues. A good
package design is eye catching; it does not pose a strain for the consumer who looks at it
and examined it. Women are more likely to browse at their leisure, making them an
optional target for impulse purchases. But on the contrary, when their on the hunt for a
particular item which is the soap, they tend to be more determine to find that particular
31
soap than men because they can use any kind of soap cause they are not that meticulous
Table 4.
Box 16 40%
Paper 10 25%
Plastic 3 7.5%
Fabric 11 27.5%
Total 40 100%
The packaging preference divided into four (4) categories with the largest number
of 16 and with the percentage of 40% within the box and the lowest number of 3 and
The majority of answer for the packaging preference for Green Life soap is a box.
Box is a good materials than other packaging materials. As Frank, the package may
consist of the actual container which may bear a label, or printed on, and this may itself
be packed inside another container. Thus a tube of toothpaste, bearing print, may be solid
in a cardboard box. With some products the secondary box, is used to protect the product
32
and provide a retail display aid, may be discarded when the product reaches home and its
put into use. In some cases, the container will cease to be useful once the product is
consumed, e.g., sweet wrappers, seed packets, tea bags. Many consumer is trusted in box
when it comes to packaging because they know that the product that they buy is secured
Table 5.
name got the highest mean of “3.58” with the standard deviation of “0.54” and verbal
Meaning that the stated brand name in the packaging is one of the most important to the
marketing design and technical production skills. The deliverables include a distinctive
brand logo, various packaging structures within the product line and a comprehensive
narrative. Specific packaging decisions that may be affected include size, shape,
materials, color, and text. Size may differ by customs or in terms of existing standards,
such as metric and non-metric requirements. As noted earlier, higher income countries
trend to require larger unit sizes; these populations shop less frequently and can afford to
buy larger quantities each time. Packages can assume almost any shape; largely
depending on the customs and traditions prevailing in each market. Materials used for
packaging can also differ widely. The package color and text have to be integrated into a
company’s promotional strategy and therefore may be subject to specific tailoring that
Table 6.
To summarize the result for perception of visibility in packaging. Clear logo and
name got the highest mean of “3.73” with the standard deviation of “0.50” and verbal
Meaning that the clear logo and name in the packaging is one of the most important to the
consumer in terms of visibility. As Lopez and Boluda, some packaging factors also
affect food buying process: colors, graphics, size, shape, typography. Some products in
bottles contained in a secondary packaging card board backs with promotional print and
logo and all other marketing information. The major labeling concern is properly
aesthetics may also require some attention. The key is to stay attuned to cultural traits in
host countries.
Aesthetics also influence package design. On the other hand, simple visual
elements of the brand, such as symbol or logo, can be a standardizing element across
products and countries. Packages may longer product life if the time between production
Table 7.
packaging design got the highest mean of “3.38” with the standard deviation of “0.66”
and verbal interpretation as “Strongly Agree”. Regarding the statement that shows in
Table 7. Meaning that the having a attractive packaging design in the packaging is one of
the packaging design creates value added to a product which has major influence on
match with their products as well as packaging design systems. These problems cause
time lost and an increment in cost of production. An entrepreneur will be able to specify
product attributes with its condition such as graphic element and application which is
aligned with the product package. To obtain the corresponding expert system, design
rules are derived from the analysis of Packaging design experts and customer's perception
Table 8.
is secured from dirt got the highest mean of “3.38” with the standard deviation of “0.73”
and verbal interpretation as “Strongly Agree”. Regarding the statement that shows in
Table 8. Meaning that the packaging is secured from moist is one of the most important
to the consumer in terms of materials. As to Lamb et.al., the main purpose of packaging
must protect the product, must promote the product. A packaging is becoming most
important to the environment because it gives o good look and give security to the
product inside of it. The packaging of a brand plays a large role in enhancing the
of packaging was to carry the product and keep it safe. They found that a manufacturers
realized that they can create a good packaging by the help of this study. Having a clean
packaging is a advantages of a business because they know that a consumer who availed
a specific product is not only look on its product but also on its packaging. Having a
clean packaging is the another way to make the consumer come back and buy again that
product.
38
3.5 Social Environment. Table 9 presents the summarized data obtained of social
environment.
Table 9.
packaging is recyclable got the highest mean of “3.43” with the standard deviation of
“0.80” and verbal interpretation as “Strongly Agree”. Regarding the statement that
shows in Table 9. Meaning that the packaging is recyclable is one of the most important
from something that has been used before. If recyclable materials is used in making a
packaging be sure first that the recycle materials is durable and good so that the product
is may secured from any kind of dirt. If the packaging you buy is recyclable you can use
it in any purpose. According to McDonough et. al., at the end of life, paper and
39
paperboard can be recovered and the fiber recycled. Alternatively, the energy in paper
and paperboard may be recovered in an EFW process or the fiber may be composted for
use in agriculture and horticulture. Even fiber that is difficult to recover on account of the
way it is used.
developing a product.
Table 10.
in developing a product. Information got the highest mean of “3.37” with the standard
deviation “0.42” and verbal interpretation as “Strongly Agree”. Regarding the statement
that shows in Table 10. Meaning that the consumer had more understand about the
information of the product, which it is has stated brand name, contains clear details about
the processing of the soap, specific information about where the product is made, clear
detail or instructions on how to apply or use, and clear information about the expiration
date. As Butler, information is required to appear in both inner and outer container
indelible, easily legible and visible lettering by the following. The name or style and the
40
address or registered office of the manufacturer or the person responsible for marketing
and cosmetic product who is established within the EU. This information may be
abbreviated if the abbreviation makes it possible to identify the undertaking. The nominal
content at the time of packaging, given by weight or volume, using the metric system of
measurement. The date of minimum durability (expiry date), except that this is not
mandatory for cosmetics products which have a minimum durability of greater than 30
months. The date of minimum durability is required to be indicated by the words: Best
used before, the end of..; followed by either the date itself of details appears on the
4. Packaging
41
Chapter V
This chapter summarizes the findings of this study, draws out the conclusions and
Summary of Findings
The study involved a total of forty (40) consumers of Green Life soap who
availed the soap. Based on the analysis of data, it is evident that the following findings
were revealed.
Out of forty (40) consumers in Green life soap, the age of the respondents ranges
from 15 to 45 years old and above. The data showed that the majority was within the age
bracket of 15 – 19 years old which was thirty- two point five (32.5) or 32.5 percent. The
majority were mostly female respondents who were sixty-five (65) or 65 percent.
2.What is the packaging preference of the respondents on the Green life soap?
Out of four (4) packaging preference of the respondents on the Green Life soap.
In the four categories, Box got the largest number of sixteen (16). Based on the survey
3. What are the perception of the respondents on packaging attributes for developing a
product?
attributes for developing a product shows that information got the highest weighted mean
is “3.37” followed by visibility got the total weighted mean of “3.36” and followed by
workability which got the total weighted mean of “3.27” then followed by materials to be
use which has the total weighted mean of “3.16” then followed by the social environment
which has the lowest total weighted mean of “3.08”. Consequently, the information that
got the highest of weighted mean interpreted consumer focuses in the information of the
product.
43
Conclusion
After the result were analyzed, the following conclusions were formulated.
1. Age groups 15-19 were the highest regarding with the frequency. The profile of
2. Based on the result, box is the majority by the packaging preference of the
consumer/respondents.
on the box. In terms of visibility, it found that majority of the consumer is has a
clear logo and name. In terms of workability, it found that majority of the
materials, it found that majority of the consumer is paper type. In terms of social
Recommendation
The researchers believe that this study might further be enhanced. In addition the
1. The management must have a clear idea and creating packaging design
because with packaging may build good image to the product and to be
business
2. For the student, this research may help them to determine what other aspects
they used in creating a good packaging design and also they may serves as
3. For the future researchers they can continue similar study for different product
and name.
45
APPENDIX A
October 2017
Sir/Ma’am
We the Bachelor of Science in Business Administration Major in Marketing
Management, students of College of Sciences, Technology and Communication, Inc. are
currently enrolled in Business Research as partial requirements in our degree. We are
currently working on our research problem entitled “ Packaging Design For Green Life
Soap”
In line with the trust of the study, we would like to request from your good office to
validate our research instrument (questionnaire) for the benefit of our study. The
individual responses to the questionnaire by the respondents will be treated with utmost
confidentiality.
We anticipate with deepest gratitude to your favorable action in this request.
Very truly yours,
Yomars M. Mendoza
Roma Joyce R. Murillo
Fraulen M. Paraiso
Noted by
________________________
Received By:
________________________
46
APPENDIX B
QUESTIONNAIRE
Note on confidentiality: The information that you are going to provide in this
questionnaire will be confidential and it will be only used in this research study entitled
Directions: Please put a check mark ( ) in the parenthesis that best fits your description.
1. Age
( ) 15 – 19 ( ) 25 – 29 ( ) 35 – 39 ( ) 45 – above
( ) 20 – 24 ( ) 30 – 34 ( ) 40 – 44
2. Sex
( ) Male ( ) Female
Direction. Put a check mark ( ) in the parenthesis that best fits your answer.
Direction. Put a check mark ( ) in the box that correspond to your assessment in
developing a product. Refer to the scale given below for the interpretation of your
responses.
Scale
4 Strongly Agree
3 Agree
2 Disagree
1 Strongly Disagree
A. Information
Statements 4 3 2 1
I buy the product because…
1. It has a stated brand name.
2. It contains clear details about the processing of the soap.
3. It has specific information about where the product is mad
4. It has a clear detail or instructions on how to apply or use.
5. It has a clear information about the expiration date.
B. Visibility
\
Statements 4 3 2 1
I buy the product because…
1. It has an attractive color.
2. It has a good design.
made
3. It has a readable font size.
4. It has a trademark.
5. It has a clear logo and name.
C. Workability
Statements 4 3 2 1
I buy the product because…
1. It has creative packaging design.
2.It is secured in the package.
3. It has an attractive packaging design.
4. It has suitable appearance.
5.The packaging is recyclable.
D. Materials
Statements 4 3 2 1
I buy the product because…
1. The packaging is secured from dirt.
2. The packaging is secured from moist.
3. The material used in packaging is available.
4. The packaging is durable.
5. The material used in packaging is paper type.
E. Social Environment
Statements 4 3 2 1
I buy the product because…
1. The packaging used is environment-friendly.
2. The packaging is made from a unique material like buri palm.
__________________________________________________________________
________________________________________________________________________
________________________________________________________________________
__________________________________________________________________
________________________________________________________________________
_______________________________________________________________________
50
APPENDIX D
𝐹
%=
𝑁
∑XW
XW =
N
Where:
XW = weighted mean
APPENDIX E
Certification
Researcher Editor
CERTIFICATION
October 2017
This is certify that the research entitled “ Packaging Design For Green Life soap”
Research Editor
52
APPENDIX F
Certification
Researcher Grammarian
CERTIFICATION
October 2017
This is to certify that the research entitled “ Packaging Design For Green Life
soap” was examined and thoroughly undergone format editing by the undersigned.
LOUDELINE CALATRAVA
Research Grammarian
53
APPENDIX G
Certification
Researcher Statistician
CERTIFICATION
October 2017
This is to certify that the research entitled “ Packaging Design For Green Life
APPENDICES
55
REFERENCES