Disclosure: �This article is personal opinion of research based on my experience of

almost 20 years. There is no third party advertising on this page or monetised

links of any sort. External links to third party sites are moderated by me.
Disclaimer.� Shaun Anderson, Hobo

What is SEO in 2019?

Search Engine Optimisation (SEO) in 2019 is a technical, analytical and creative
process to improve the visibility of a website in search engines. The primary
function of SEO is to drive more unpaid useful traffic to a site that converts into
sales.

The free SEO tips you will read on this page will help you create a successful SEO
friendly website yourself.

I have nearly 20 years experience making websites rank in Google. If you need
optimisation services � see my SEO consultation service, website migration service,
SEO audit or small business SEO services.

Table Of Contents

What is SEO in 2019?

TL;DR � What Really Matters if you do SEO in 2019?
An Introduction to SEO
Google Rankings Always Change
�User Experience� Does Matter
TAKE NOTE: Google is Moving To A �Mobile First� Index in 2019
NOTE: Google has a �Page-Heavy� Penalty Algorithm
NOTE: Google has an �Interstitial and Pop-Up� Penalty Algorithm
What is the PURPOSE of your page?
Ranking could be based on a �duration metric�
Rankings could be based on a �duration performance score�
What Makes A Page Spam?
If A Page Exists Only To Make Money, The Page Is Spam, to Google
Doorway Pages
What Does Google Classify As Doorway Pages?
What Is E.A.T.?
Main Content (MC) of a Page
Supplementary Content (SC) on a Page
The Importance of Unique Content For Your Website
Balancing Conversions With Usability & User Satisfaction
NOTE: User Experience Across Multiple Devices & Screen Resolutions
NOTE: Which type of Adverts Annoys Users?
How To Fix Issues Found In the Google Ad Experience Report
What Does Google Mean By �Low-Quality�?
Google Is Not Going To Rank Low-Quality Pages When It Has Better Options
Quality Raters Do Not Directly Impact YOUR site
Quality Bar � Always Rising � Always Relative?
Ratings Can Be Relative
Can Thin Content Still Rank In Google?
What Are The High-Quality Characteristics of a Web Page?
What Characteristics Do The Highest Quality Pages Exhibit?
What Are The Low-Quality Signals Google Looks For?
Pages Can Be Rated �Medium Quality�
Google Quality Algorithm Updates
What Is Google Panda?
Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings
Specific Advice From Google on Pruning Content From Your Site
Specific Advice From Google On Low-Quality Content On Your Site
Investigating A Traffic Drop
Technical SEO
Example �High Quality� E-commerce Site
What Are YMYL Pages?
What Is �Domain Authority�?
Is Domain Age An Important Google Ranking Factor?
Google Penalties For Unnatural Footprints
Ranking Factors
Keyword Research
Do Keywords In Bold Or Italic Help?
How Many Words & Keywords Do I Use On A Page?
What is The Perfect Keyword Density?
Keyword Stuffing
Focus On The User
Optimise For User Intent & Satisfaction
Focus on �Things�, Not �Strings�
Can I Just Write Naturally and Rank High in Google?
Do You Need Lots of Text To Rank Pages In Google?
Optimising For �The Long Click�
User Generated Content & Forum SEO Advice
Page Title Element
Meta Keywords Tag
Meta Description Tag
Robots Meta Tag
Robots.txt File
H1-H6: Page Headings
Alt Tags & ALT Text
Link Title Attributes, Acronym & ABBR Tags
Keywords In URLs Make Search Engine Friendly URLs
Absolute Or Relative URLs
How long is too long for a URL?
Subdirectories or Files For URL Structure
How Google Treats Subdomains: �We� treat that more as a single website�
Should I Choose a Subfolder or Subdomain?
Which Is Better For Google? PHP, HTML or ASP?
Fetch As Google
Check How Google Views Your Desktop Site
Check How Google Views Your Smartphone Site
Check How Your Site Renders On Other Browsers
Is Valid HTML & CSS A Ranking Factor?
Point Internal Links To Relevant Pages
Link Out To Related Sites
Broken Links Are A Waste Of Link Power
Does Only The First Link Count In Google?
Duplicate Content
Duplicate Content SEO Best Practice
Double or Indented Listings in Google
Create Useful 404 Pages
301 Redirects Are POWERFUL & WHITE HAT
NOTE: Some Redirects May Be Treated As Soft 404 Errors
You MUST Redirect To Equivalent Content in 2019
How To Use 301 Redirects Properly To Preserve Rankings in Google in 2019
Redirect Non-WWW To WWW (or Vice Versa)
The Canonical Link Element Is VERY IMPORTANT
Do I Need A Google XML Sitemap For My Website?
Enough Satisfying Website Information for the Purpose of the Website
Dynamic PHP Copyright Notice in WordPress
Rich Snippets
Adding Schema.org Markup to Your Footer
Keep It Simple, Stupid
How Fast Should Your Web Page Load?
A Non-Technical Google SEO Strategy
Does Google Promote A Site Or Demote Others In Rankings?
What You Should Avoid When Practicing Website Search Engine Optimisation
Don�t Flag Your Site With Poor Website Optimisation
The Continual Evolution of SEO
How Does Google Search work?
Beware Pseudoscience In The SEO Industry
How Long Does It Take To See Results from SEO?
A Real Google Friendly Website
What Are The Best SEO Tools for SEO in 2019?
Google Webmaster Guidelines
Free SEO EBOOK (2018) PDF
Disclaimer