Target Market:

Age: 30-60,
Working Adult, both male & female
Family person, with responsibilities
Needs to balance work and family commitments & is pressed for time

Name:
Contact:

Age:

Level of stress: Low

Medium
High

Objective 1: Gauging need for product: How familiar target market is with product category

a. Do you wish you had more energy at any time during the workday /
Do you feel the need to boost your energy levels during the day?

b. When do you usually wish you had more energy?

i. Morning
ii. Afternoon
iii. Evening
iv. Night

1) What according to you is the most important factor for depleted energy levels

i. Stress
ii. Lack of sleep
iii. Demanding schedule
iv. Weather
v. Inadequate diet

2) If so, what would you do to recharge yourself:

i. Sleep
ii. have a snack
iii. have a drink
iv. other

Objective 5: What are they looking for but can’t find?

What do they complain about that doesn’t exist yet?
What are the existing products in the market lacking?
 Target Market:

Age: 30-60,
Working Adult, both male & female
Family person, with responsibilities
Needs to balance work and family commitments & is pressed for time

Objective 2: Width of knowledge: How much do the know about the category

3) Ingredient Efficacy: Which of the following herbal ingredients do you know for
their energy boosting property:

i. Guarana
ii. Ashwagandha
iii. Ginseng
iv. Caffeine
v. Vitamin B
vi. Ginkgo Biloba
vii. Rhodiola rosea
viii. Green tea
ix. Cordyceps

4) Do you know of any product which is currently in the market for energy boosting
food/ Which of the following products are familiar to you?

i. Revital [Energy Pills]

ii. Red bull [Energy Drink]
iii. Snickers [Energy bar]
iv. Glucovita [Energy tab]
v. Glucon D [Glucose powder]
vi. Other pls specify

5) In an energy supplement rank the following according to importance

i. Price
ii. Duration of Effect
iii. Speed of Delivery
iv. Format
v. Taste
vi. Ingredients
vii. Nutrition
viii. Brand
 Target Market:

Age: 30-60,
Working Adult, both male & female
Family person, with responsibilities
Needs to balance work and family commitments & is pressed for time

6) What products in the market place would you use for this purpose? What do you
like about the other competing products currently in the market?

Rank the following product attributes according to your preference from 1 to 5 for each product (1 for least
preferred, 8 for most preferred)

Product/Attributes Price Duration Speed Format Taste Ingredients Nutrition Brand

of
Delivery

Revital, Pill

Snickers Bar

Red bull Drink

Glucon D Powder

Glucovita Tab

Gum

Other(Please
Specify)

Objective 3: What’s really important to your target audience

7) Would they prefer energy delivery to come from regular administration?

Or,
One time (need basis)?
 Target Market:

Age: 30-60,
Working Adult, both male & female
Family person, with responsibilities
Needs to balance work and family commitments & is pressed for time

Objective 4: Where do users go first?

1) Quick boost:
2) Restoration
3) Sustained
4) Enhanced

Choose the format which you are most likely to choose as an energy booster

i. Pill
ii. Bar
iii. Drink
iv. Gum
v. Jelly
vi. Powder
vii. Tab

Objective 6: Caffeine: Consumer perception

Caffeine is the active ingredient in coffee and green tea; it’s also present in your cold
drink and some other food products, most products claiming to boost energy also
contain caffeine.

a. How do you perceive the effects of caffeine on your body?

i. Amazing
ii. Good
iii. Bad
iv. Ugly

b. How much of coffee/caffeine would you consider safe for daily

consumption? (Use Cup analogy: 1 cup of coffee = 30mg Caffeine)

Objective 7: Expected Sphere of Benefit

8) If you had an energy supplement, in which of the following activities would you
expect it to help you the most in:
 Target Market:

Age: 30-60,
Working Adult, both male & female
Family person, with responsibilities
Needs to balance work and family commitments & is pressed for time

i) Physical activities (Sports, workouts, jogs, etc)

ii) Work (mid-day drowsiness, pre meeting, etc)
iii) Studies (in school, college or at home)
iv) Family life
v) Other:

Objective 8: Would they be willing to purchase it? What value would they put on it?

9) How much would you be willing to pay for an energy supplement?

i. 0-20
ii. 21-40
iii. 41-60
iv. 60-80
v. 80-100
vi. 100+

Objective 10: What would help them decide to change to my product? Would they even
consider using a new product if they are already using a competitor’s?