NMIMS Question Bank for June 2019

NMIMS Distance Learning Program Question Assignment

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NMIMS Subject: Organisational Behaviour
1. The manager must praise an employee in public and censure in private. Discuss this
statement with the help of Albert Bandura’s Social Learning Theory.

2. The Trait theory of leadership asserts that leaders are born not made. According to
these theories leaders have common personal or behavioural characteristics
accounting for leadership effectiveness. Do you agree with the same? Support your
answer with proper justification for the same. Conclude by expressing which theory
explains leadership the best.

3. Karan is an HR Manager and his team comprises of 6 members excluding him.

Everyone in his team has extremely congenial relations to the extent that during
brainstorming session they blatantly support each other. Though it is a sign of a close
knit team but Karan feels that this kind of extreme harmony is killing the creativity of
the team. Karan wants some kind of spur in the team’s creativity. Karan is in a
dilemma.

a. Suggest any two methods of stimulating functional conflict in Karan’s team.

b. In case the conflict becomes dysfunctional, also suggest two methods through
which Karan can manage the same (dysfunctional conflict).

NMIMS Subject: Information System for Managers

1. Today companies are using various touch-points to interact with their customers
constantly. These customers are responsible for spreading electronic word-of mouth
thereby influencing others. You’re the owner of Snackathon, a subscription service
that delivers snacks to homes and offices. Snackathon partners with grocers and other
businesses and also sells directly to consumers. As an organization that has
traditionally been dealing with customer’s offline, you realize the need to move online
and dive deeper into analytics that help you understand why your customers left, if
they’re thinking about leaving, and how you can work to keep them on board. What
are the pros and cons of using analytics to engage with customers effectively? Justify
your standpoint.

2. 10 Street Café is a chain you have started from scratch a few years ago. After
breaking even, recently your cafés are gaining popularity and you are expanding your
business. The growth is rapid and your staff seems unprepared for the increase in
volume of customers and managing the interactions smoothly. On hiring a consultant
to help you improve your customer experience, he recommends to invest in a
Customer Relationship Management (CRM) system. As a consultant, how would you
point out the benefits of CRM system to the client and highlight points to ponder
before and during the implementation of such a system?

3. Technology at the dining table (apps like Uber Eats, Swiggy, Zomato) is gaining
firmer ground in India. Placing orders for food online is popular, especially among
millennials, leading food delivery platforms to embrace analytics in a big way to
better read fast-changing consumer behavior, minimize errors and enhance customer
experiences. The primary reasons for this growing popularity can be attributed to the
rise in the number of digital natives, improved internet connectivity, competitive
pricing, quick delivery, variety of restaurants on-board, simple user interface and
availability across different platforms.

a. How do you think these companies use analytics to give customers a great
experience, unlock business growth and drive operational efficiency?

b. Define Social Media and explain how these companies use Social Media to increase
their business? Is it a wise choice to use social media to connect with customers??

NMIMS Subject: Management Theory and Practice

Case:

M/s Chai ki pyaali is a new startup serving hot tea to customers. The company has 30
different varieties of tea and it also sells food items that adds more revenue to the
overall profit. The company has a unique cup design and the store layout and design is
vintage. The company has opened 50 stores across India and has a plan to open 100
more stores in another two years. The expansion plan is in place and the execution
needs to be monitored. The Chai ki pyaali head office is in Mumbai.
Mr. Shravan is the person who started the tapri (small road side sales booth) business
and is now the owner of Chai ki pyaali chain. All the employees are very happy with
Shravan and his managing skills. Before taking any decision he consults all his
managers. He shares his ideas with them and also loves to hear their ideas too. He is
always keen on learning new modern management principles and practices.

Mr. Shravan hires you as a Business Manager so that the modern day management
practices can be implemented properly promoted by https://brandmyad.com.

1. How will you implement 5S in Chai ki Pyaali stores across India which will
improve the overall efficiency of the organisation?

2. Explain various social responsibilities that this business will have towards interest
groups?

3. Based on the case given:

a. Identify any five Henry Fayol principles that can be implemented in the Chai ki
Pyaali business.

b. Explain any three types of leadership styles and identify the leadership style
adopted by Mr. Shravan.

NMIMS Subject: Corporate Social Responsibility

1. Choose any ONE listed company from NSE top 500 and go through its CSR Report
(found in annual report under Board Report) for TWO years, 2016-17 and 2017-18,
and answer the following; Select all projects/initiatives reported by the company that
fall under Swachh Bharat Campaign and National Skill Development Mission for the
2 financial years. Collate and analyse the investment made by the company, the
outcome and impact on the beneficiaries over these two years providing quantitative
data to support the positive impacts reported. You can also include data/ information
about these projects/initiatives from the company’s website and sustainability report if
available.

2. Choose any ONE listed company from NSE top 500 (different company from a
different sector than that selected for Q1 above). Go through its Business
Responsibility Report 2017-18, Section E that has reporting/disclosures on “Principle
6: Business should respect, protect, and make efforts to restore the environment”.
Identify and list the focus areas chosen by the company and the initiatives under these
focus areas. Collate and present both the qualitative and quantitative information on
all the identified initiatives under principle 6 to showcase their outcomes and their
impacts. You will need to visit the company website, Annexure E (Energy
Conservation) under Board Report as well as its sustainability report, if available.
Conclude the answer by providing your analysis of the disclosed data.

3. With the introduction of the Companies Act 2012, spending 2% of net profit on
CSR has become conditionally applicable to listed and non listed companies as per the
provision laid out under section 135. The company can deploy the CSR projects
themselves or through an implementing agency that fulfills all mandatory
requirements laid down.

a. As the new Lead, CSR Management Committee, explain what according to you are
the five critical challenges/ key factors that will influence and/or enhance working
with an implementing agency/ngo that you will have to address for achieving your
project objectives.

b. Suggest viable and practical solutions to any two of these challenges that you will
present to your CSR Team.

NMIMS Subject: Business Communication and Etiquette

1. Slipkart.com has put up billboards across the main, arterial roads of Mumbai. The
billboards advertise the Mega Independence Day Sale coming up. They hope their
billboards can grab the attention of drivers and pedestrians on these busy roads. List
the 8-steps in the Basic Communication Model and apply the model to Slipkart.com’s
billboard ad.

2. You are the customer service manager for OmYoga.com, an online store selling
Yoga apparel. A customer has written an angry email complaining that the Yoga
leggings she purchased a month ago have shrunk and the colour has faded. She
mentioned that she machine-washed her leggings and dried them in a drier. Your
website clearly mentions that the leggings can only be hand-washed and should not be
put in the drier. She is asking for a replacement or a complete refund of Rs. 3000.
How would you respond to this complaint? Draft an email.

3. Digital communication technologies are changing the face of business

communication. Explain:

a. Engaging content for Social Media

b. Pros and cons of Instant Messaging

NMIMS Subject: Business Economics

1. “In the monopolistic competition, a few firms sell differentiated products” Explain
this statement by highlighting important features of this kind of a market. Substantiate
your answer by a live example. Also explain how the equilibrium in this kind of a
market is different from a long run equilibrium under perfect competition.

2. Complete the hypothetical table below and explain in brief, the behaviour of each
type of cost. (10 Marks)

Quantity Total

Fixed

Cost

Total

Variable

Cost

Total

Cost

Average

Fixed

Cost

Average

Variable

Cost

Average

Total

Cost

Marginal
Cost

00

1 25

2 40

3 50

4 60

5 100 80

6 110

7 150

8 300

9 500

10 900

3. a) What are the practical uses of the concept of price elasticity of demand for
different stakeholders in the production process?

b) Distinguish between the shift and movement in the demand curve. Explain any five
factors which would bring about a shift in the demand curve for Maggie noodles.

NMIMS Subject: Marketing Management

1. Assume you plan to purchase a new car for personal use. This will be the first car
that you will be purchasing. Discuss various steps of consumer buying process that
will be involved in purchasing a car.

2. M/s Furnideas wishes to sell furniture in the Indian Market. The company is known
for their innovative ideas in furniture. The company has a global presence in selling
furniture. The company sells to High, Middle and Lower Income group in different
countries based on the segmentation. Furnideas appoints you as a consultant to guide
them on types of segmentation that they should use for their furniture.
3. M/s Furnideas (as given in question 2) wants to promote its brand and products to
create awareness and increase the sale of its products

a. Explain various promotion mix tools that you will use for M/s Furnideas to create
awareness about the brand and products.

b. Explain any three online marketing tools that you will use to increase the sale for
M/s Furnideas.

NMIMS Subject: Essentials of HRM

1. Mazbooti Pvt Ltd is a civil engineering firm doing projects in buildings, roads,
bridges, Flyovers etc. Recently they have bagged a lot of projects for which they
require Graduate Trainee Engineers as well as Diploma Trainee Engineers in huge
numbers. What could be the method of recruitment in such scenario? Discuss any two
methods of recruitment for such high numbers also conclude by choosing the best
method.

2. As per various researches it is reported that simulations are one of the most
effective way of training. Discuss this statement with the help of strong supporting
justifications and examples. Also conclude by suggesting any other form of training
which can be considered to be as strong as simulations.

3. Kaira is working as an Assistant Manager –Marketing from past five years in an

FMCG company. She is a very hard working and dedicated employee. Her
performance has also been good consistently. She is one of the deserving employee
who never got her fair share of success. From past five years she has not got a single
promotion because of which she is contemplating to resign. She communicated the
same to Mohit who is her reporting authority. Mohit apprises this to the top
management and even gives cues that because of lack of career planning their
organisation is in a verge of losing an important talent. Sanjay, the Operations Head
on the other hand is totally against the idea of Career planning.

a. Mohit is asked to prepare a list of merits of Career planning. Help him prepare the
same.

b. Sanjay opposes Mohit with his list of demerits on the career planning. Mention all
the pros and cons of career planning and highlight who is right, Mohit or Sanjay?

NMIMS Subject: Business Law

1. List out the exemptions under which information can be denied under the Right to
Information Act, 2005.

2. Explain two (2) instances in which the consumer courts in India have given
directions/orders awarding reliefs in respect to defect of goods/deficiency of service.

Each instance should in detail explain (i) facts of the case and (ii) what relief and
damages the consumer courts has granted.

3. Karan and Arjun had entered into a contract where Karan was to supply 50,000
phones to Arjun within 2 months from the date of signing of contract. Karan was to
procure the phones from China and deliver the same to Arjun. The rate of the phone
was Rs. 5000/- a piece (inclusive of all taxes and duties). At the time of the execution
of the contract, the duty was at 5% (five percent). Immediately after the execution of
the Agreement, India had increased the duties to 1000% (one thousand percent).
Therefore, Karan was finding it difficult to sell the phones at the price agreed earlier.
In the circumstances, kindly advice:

a. How can Karan discharge such a contract?

b. How can Arjun enforce such a contract?

NMIMS Subject: Business Statistics

1. The Stock Price details of TATA TELESERVICES (MAHARASHTRA) LTD. are
given below

Date Close

No. of No. of

Total Turnover

Shares Trades

01-03-2019 3.09 69,242 100 2,14,257

05-03-2019 3.35 1,97,344 251 6,51,621

06-03-2019 3.41 1,58,205 160 5,47,942

07-03-2019 3.55 4,00,183 433 13,99,537

08-03-2019 3.49 2,73,890 503 9,42,944

11-03-2019 3.5 1,46,178 145 5,12,714

12-03-2019 3.52 80,672 109 2,83,868

13-03-2019 3.46 1,49,428 116 5,14,536

14-03-2019 3.4 72,539 183 2,44,876

For the above sample, determine the following measures:

a. The mean closing price

b. The standard deviation of total number of shares

c. The median value of number of trades

d. The 75th percentile value of total turnover

Analyze the above data using descriptive statistics and comment on the relationship
between the various variables

2. Let’s assume that you have gathered the following information on the prices for
different management books and the number of pages that each book contains.

A 500 700

B 700 750

C 750 900

D 590 650

E 540 750

F 650 700

G 480 450

a. Develop a least-squares estimated regression line.

b. Compute the coefficient of determination and explain its meaning.

3. The OECD cut forecasts again for the global economy in 2019 and 2020, following
on from previous downgrades in November, as it warned that trade disputes and
uncertainty over Brexit would hit world commerce and businesses. The Organization
for Economic Co- Operation & Development forecast in its interim outlook report that
the world economy would grow 3.3 percent in 2019 and 3.4 percent in 2020.

Those forecasts represented cuts of 0.2 percentage points for 2019 and 0.1 percentage
points for 2020, compared to the OECD’s last set of forecasts in November. “High
policy uncertainty, ongoing trade tensions, and a further erosion of business and
consumer confidence are all contributing to the slowdown,” said the OECD in its
report. “Substantial policy uncertainty remains in Europe, including over Brexit. A
disorderly exit would raise the costs for European economies substantially,” added the
OECD.

Europe remains impacted by uncertainty over Britain’s plans to exit the European
Union, the U.S. - China trade spat and other weak spots, such as signs of a recession
in Italy. For Germany, Europe’s largest economy, the OECD more than halved its
2019 GDP growth forecast to 0.7 percent from 1.6 percent previously. It predicted a
light recovery to 1.1 percent growth in 2020. Germany’s export-reliant economy is
particularly affected by weaker global demand and rising trade barriers.

(Source: https://www.reuters.com/article/us-oecd-economy/global-economic-
growthforecasts-cut-again-by-oecd-idUSKCN1QN13N)

a. In your opinion what forecasting tools are used in the above case for forecasting the
global economy? Justify.

b. Are the forecasts accurate? Comment. What all errors are possible in the forecasts
and how to deal with such errors?

NMIMS Subject: Strategic Management

Case:

M/s Ximi wants to enter in the washing machine and refrigerator market in India. The
company has earned a lot of reputation in the global market. The company is known
for low priced segment and delivers the best quality. The service is the best in the
world. The response time to customer problems is less than 24 hours.

1. The CEO appoints you as a consultant to analyze the external environment for the
Ximi Brand. Analyze.
2. Discuss the various types of business models and suggest the one that should be
implemented by M/s Ximi for their product launch in India. Explain the same with
reason.

3. a. Explain various functional strategies that M/s Ximi can adopt to improve and
maximize the resource productivity.

3. b. Explain any five CSR activities that the company should undertake in India to
benefit its stakeholders.

NMIMS Subject: Financial Accounting & Analysis

1. An investor wants to tests the financial position of Asian Paints Ltd. Thus, he wants
to assess the short term liquidity as well as long term solvency. Discuss the four
relevant ratio’s which he will definitely look into.

2. Discuss the components of Other Income under the statement of Profit and Loss
accounts of any Indian Corporate. How other income is different from revenue from
normal operations under the vertical format.

3. The following information is provided by a dealer in computer chips. The dealer

follows FIFO method for valuing stock, calculate from the following figures –

Date particulars

April 1, 2019 Opening stock 750 chips @Rs1550 per chip

Purchases

April 10, 2019 1000 chips @Rs1750 per chip

April 20, 2019 1650 chips @ Rs1875 per chip

Sales

April 15, 2019 900 chips @Rs3000 per chip

April 16, 2019 1950 chips @ Rs 3250 per chip

a) Cost of goods available for sale (5 Marks)

b) Gross profit
NMIMS Subject: Commercial Banking System & Role of
RBI
Q1. NPA have turned to be a major Stumbling Block affecting the profitability of the
Indian Banks. Discuss about NPA and the solutions that banks could take in order to
overcome this situation. (10 Marks)

Q2. Parineeti has got her college assignment on the relevance of Basel Norms (I, II,
III) in the banking sector. She is also required to highlight the importance on three
pillars of BASEL II. Help her with the assignment (10 Marks)

Q3. a) You have recently joined a bank. Your manager ask you to prepare a short
presentation on Asset Liability Mismatch. Describe in detail about ALM and its
objectives. (5 Marks)

Q3. b) As an actuarial in an insurance company, discuss how ALM plays an important

role in the banking sector. (5 Marks)

NMIMS Subject: Corporate Finance

Q1. Hyperlocal startups had a maximum pie of the private equity and venture capital
(PE/VC) funding last year. Discuss how arranging venture capital from the venture
capitalist differs from Equity financing. (10 Marks)

Q2. The finance department of Parshwanath Corporation gathered following

information:

The carrying cost per unit of inventory is Rs10

The cost per order is Rs20

he number of units required is 50000 per year

The variable cost per unit ordered is Rs5

The purchase price per unit is Rs50 (10 Marks)

Q3. Define the concept of EOQ, its relevance, determine the EOQ and the time gap
between two orders. The expected cash flows of a project are as follows

Year Cash Flows

0 -150000

1 20000

2 30000

3 40000

4 50000

5 30000

The cost of capital is 12% Discuss and Calculate

a. NPV for the project (5 Marks)

b. Future value of benefits when compounded @12 % (5 Marks)

NMIMS Subject: Cost and Management Accounting

Q1. The roles and responsibilities of accounts manager are different from cost
manager as both the types of accounting differs from each other. Prepare a
presentation highlighting the points of difference between financial accounting and
cost accounting. (10 Marks)

Q2. Discuss any five costs other than the accounting costs, with suitable example,
which are usually taken into consideration by managers for financial decision making.
(10 Marks)

Q3. The following information is available about a product for the month of June
2019.

Material Purchased 24000 kgs@ 105600

Material consumed 22800 kgs

Actual wages paid for 5940 hours Rs 29700

Units produced 2160

Standard rates and prices are as follows

Direct material cost Rs4 per unit

Direct labour cost Rs4 per hour

Standard input 10kg for one unit

Based on the data and information, calculate relevant-

a. Material variances (5 Marks)

b. Labour variances (5 Marks)

NMIMS Subject: Marketing of Financial Services

Q1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management
Company (Mutual Fund) of your choice. (10 Marks)

Q2. One of your clients wants to apply for a Home Loan in the next 12 to 18 months.
Few years back the client had lost his job and delayed his credit card payments. The
client is worried that this may impact his credit score maintained by Credit Bureaus.
Suggest a roadmap to your client to improve his credit score. (10 Marks)

3. You are a Financial Planner. Your client Raj Shah aged 36 years works with a
Pharmaceutical company. His wife Pooja works part time with a NGO. They have one
daughter Ritu aged 4 years. The couple requires your help to make some financial
decisions. (You can make any assumptions to further build up your case.)

a. Raj wants to buy a Pure Risk Life Insurance cover. He is confused whether he
should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited
for him giving valid reasons. (5 Marks)

b. Raj and Pooja want your help to invest for Ritu’s higher education which they
estimate would be required after 15 years. (5 Marks)

NMIMS Subject: Retail Banking

Q1: Rural areas as still majorly an untapped market for various sectors. This is
especially true for the Banking Sector What are the need /reasons for commercial
banks to open branch operations in a rural area? Discuss the various retail banking
products these banks can offer in a rural area, considering the lower level of financial
literacy. (10 Marks)

Q2: The Banking sector has seen tremendous competition off late, with every major
bank offering similar and all kinds of services. This makes it critical for them to make
themselves visible and reach out to customers. What are the different Marketing
modes and the different Distribution channels available for commercial banks to be
able to reach customers and service them extensively? Discuss the Marketing mode
and Distribution channels for a commercial bank if it has to open branch operations in
a rural area. (10 Marks)

Q3. The Retail Banking environment has seen a tremendous change in the past few
years. This is especially true in the case of Urban markets where the entry of private
and foreign banks has given the Retail Banking customers any options to choose from.
With reference to this dynamic changes in retail banking in the urban market discuss
the aspects as given below

a. What are the recent trends seen in the Retail Banking scenario adopted by banks to
provide better products as well as enhance their operations? (5 Marks)

b. Discuss the various possible ways in which retail banks improve their operational
efficiency, provide better customer service and at the same time generate better
revenues/profits. (5 Marks)

NMIMS Subject: Taxation Direct and Indirect

Q1. Government imposes direct taxes on the income earned and generated by
businesses. Are these taxes burden on the public or these taxes are an instrument of
social and economic policy in the hands on government. Express your opinion with
suitable examples. (10 Marks)

Q2. “One nation one tax.” Goods and service tax is a comprehensive, multistage and
value added tax which is collected by both, the Central as well as State Government.
GST replaced several taxes levied and collected in the nation over a period of time.
Prepare a presentation mentioning briefly explaining, pattern of tax before GST, the
types of taxes replaced by GST and salient features of GST. (10 Marks)

Q3. Mr. Amolak, aged 52 years furnishes the following information relation to
premium on mediclaim policy paid by cheque for the year ending 31.3.2019

For self- Rs10000

For spouse, aged 48 years Rs 9500

For dependent mother aged 72 years- Rs7500

For dependent mother in law, aged 64 years- Rs 5000

Cash paid for preventive health checkup of self and spouse ¡V Rs 8000

Medical expenditure for dependent father aged 83 years- Rs30000

a. Compute the deduction under section 80D of the Act. (5 Marks)

b. What if, the above premium was paid in cash, would your answer be different?
Also, discuss the provisions mentioned under Section 80 D of the Act (5 Marks)

NMIMS Subject: B2B Marketing

Q1. Discuss your pricing strategies for each of the following B2B situations of MRF
for its Tyres

Indian Army requires to buy about 50,000 tyres for periodic replacement in its trucks,
as and when required in year 2019-20

Ashok Leyland needs 5000 tyres, customized for its export order trucks for sub-zero
cold conditions.

Golden Transport Company urgently needs 200 truck-tyres for its transport fleet. (10
Marks)

Q2. Voltas also makes commercial refrigerators which are used by Hotels,
Commercial Kitchens, restaurants etc in addition to the air-conditioners it makes for
B2C markets promoted by https://brandmyad.com. These are customized according to
customer requirements and the prices start from 5 lacs onwards. The marketing
manager has to decide whether Voltas should direct distribution or indirect
distribution. Please recommend the method Voltas should use giving reasons for the
same. Also what communication tools can Voltas use for promoting in B2B segments
for these new air-conditioners? (10 Marks)

Q3. Read the following Case & solve the questions given:

It is customary in almost every Business Organization, from large to small, to serve

popular beverages like tea and coffee to its employees and visitors as a daily routine.
In many organizations, it is served free, whereas in many others, on cost basis or
subsidized-price basis. In a survey conducted by Coffee Board, in recent past, it is
found that coffee is more regularly consumed in South Indian states and tea in most
other parts is preferred as a routine beverage.
In business organizations, coffee consumption, more or less, follows the geographic
pattern of consumption. However, with entry of many coffee- specialty suppliers, the
coffee is gaining popularity as a beverage, and its demand is growing rapidly. There is
a variety of coffee-serving facilities prevalent in companies for their employees,
ranging from a typical instant coffee in a kitchen managed by a vendor to
departmentalized self-service vending machines.

CoffeeBeans is a multinational coffee bars chain and has 220 outlets in major cities of
India. In a bid to expand its market, CoffeeBeans is entering in business market in a
big way. For its target B2B customers, it has designed a product-package consisting of
a high-tech coffee-making robot, named ‘CoffeeCup’, bundled with bulk packs of
coffee making ingredients. This machine can serve variety of customized coffee to
suit different tastes of employees at very fast rate of 50 cups per minute.

Vivek Lal, the Coffee-Cup product manager, with his team zeroed on Hero Motors at
Delhi NCR as its first large business customer, where he forecasts an initial sale of
200 CoffeeCup Robots and bulk ingredient-packs to serve 5000 cups per day.

Assuming any other relevant information as required, you are required to answer the
following questions:

a. How will you identify individuals in the Hero’s Buying Centre, for the different
roles being played by them?

b. Comment on the expectations of each role in the buying centre, and the strategies to
be adopted by Vivek’s team to meet each of these expectations to persuade a favorable
decision.

NMIMS Subject: Business Ethic Governance and Risk

Q1. Analyse the Satyam Scam (Satyam Computers Services Ltd). Present your views
on, "Scams influence and change the corporate governance landscape" and
substantiate them using insights from the Satyam case (10 Marks)

Q2. In your organization, 'Smart Solutions & Services', a midsize IT services

company, all the mandatory requirements for compliance to "Sexual Harassment of
Women at Workplace (Protection, Prohibition, Redressal) Act 2013 have been put in
place. You are Head of Marketing, with 11 people reporting to you directly and
indirectly. What according to you are the five critical practices / initiatives / processes
you need to genuinely implement to ensure that you are providing a safe working
environment to all your women employees. (DO NOT copy paste the law) (10 Marks)
Q3a. "India is one market where sales of so called 'Fairness Cream' does booming
business". Identify all the inherent ethical issues. Argue and present the pros and cons
of advertising fairness cream in India. (5 Marks)

Q3b. You have studied Business Ethics as a structured subject for the first time. One
of its objective is, ethical literacy- making the students aware of ethical dilemmas and
provide tools and frameworks for future and current managers to deal with some of
these ethical dilemmas they face. How has it helped you? Give 3 clear points to
showcase that it has helped you become a better manager. (5 Marks)

NMIMS Subject: Operations Management

Q1. What motivations typically cause firms to initiate a facilities location or relocation
project? Select an Indian company and discuss its facility location strategies. (10
Marks)

Q2. Discuss the benefits and limitations of the product layout and process layout.
Select any automotive company and explain its plant layout. (10 Marks)

Q3. JSW steel implemented Total Quality Management (TQM) at its Vijaynagar unit
as part of its journey towards quality excellence. The company sources said TQM
implementation enabled JSW steel, over the past five years, to drive operational
efficiency and strengthen its customer service operations. In October 2018, JSW
Steel’s Vijayanagar works unit was awarded the highest global quality honour, "The
Deming Prize", for its TQM practices. The company now intends to implement TQM
across all its steel manufacturing units, the officials said adding that TQM
implementation at its Salem works in Tamil Nadu is on track and its implementation
at Dolvi works in Maharashtra is expected to be completed by 2020. (Source:
https://www.firstpost.com/business/jsw-steel-plans-to-ramp-up-production-capacity-
firm-mulls-to-implement-total-quality-management-in-all-units-5599111.html )

a. What is TQM? Explain the benefits of implementing TQM at JSW steel. (5 Marks)

b. Discuss the various requirements for implementing TQM at JSW steel. (5 Marks)

NMIMS Subject: International Business

Q1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the
Indian landscape. Stiff competition and excessive cash burn made them come together
by merging both the companies and forming a new entity called Ho-GOT. You are the
Chief Human Resource Officer (CHRO) of the Group Company. Founders of Hojibo
and Go-on-Tour decided to build a new culture in Ho-GOT which would be different
from both the earlier companies and thus entrusted you with this task. Being the
CHRO you are aware that this would require huge cultural change in the organization.

Discuss the various phases involved in the cultural change of an organization. Also
elaborate some of the factors that facilitate cultural change in an organization. (10
Marks)

Q2. RV Shoes is a dominant player in domestic footwear market. Mr. Singh is the
owner of the company and a first generation entrepreneur. He now wants to go global
with his brand but is not sure of the ways to enter International Market. Discuss the
various ways to enter International Market and explain the pros and cons of each way
which would help Mr. Singh to devise his strategy. (10 Marks)

Q3. Hodrej is in the business of manufacturing and selling home safes. Business Head
of Hodrej wants to promote his products in international market.

a. Being the Marketing Manager for Hodrej briefly explain the steps involved in
international marketing process. (5 Marks)

b. As the Product Head for Hodrej you have been entrusted with the task to devise
pricing strategy for your products to maximize sales and profits. Describe some of the
commonly used international pricing strategies which could be used to achieve your
marketing goal and objectives. (5 Marks)

NMIMS Subject: Organisation Theory Structure and Design

Q1. Value for Money is a modern-day Fintech company with a work force of 300
people. The promoters have been stalwarts of the banking sector with a work
experience of more than 30 years. The company has a lot of millennials and promoters
are worried about creating a sustainable and productive work culture. Which are the
factors that would affect organizational culture at Value for Money? What benefit will
Value for money derive from a strong culture? (10 Marks)

Q2. Hitech Solutions Ltd. is an upcoming IT solutions company. Their performance

for past 3 years has been good, however performance has dipped this year. The CEO
wants the strategy team to carry out a VRIO analysis. Which type of technique is
VRIO? Conduct a VRIO for Hitech. Make assumptions where ever necessary. in spite
of challenging market conditions. If the management decides to use the Historical
analysis, which type of tool are they considering? (10 Marks)

Q3a. Explain any 4 types of organizational structures with an example. (5 Marks)

Q3b. Give an example of any organization that has gone through the phases of
organizational life cycle. (5 Marks)

NMIMS Subject: Consumer Behaviour

Q1. A well-known international fitness company, PlanetFit, is planning to set up gyms
and yoga studios across India. Describe how PlanetFit can apply demographics and
psychographics to plan its segmentation strategy. Which demographic and
psychographic segments should PlanetFit target and why? (10 Marks)

Q2. What are the steps in the consumer decision-making journey? Describe your
decision-making journey for the following products: (10 Marks)

a. Sugar

b. Men’s aftershave lotion

c. Smartphone

Q3. a) What are reference groups? List and discuss 2 groups that influence your
purchases. (5 Marks)

Q3. b) Explain Maslow’s hierarchy of needs. Develop an ad campaign for Running

shoes, appealing to the self-esteem need level. (5 Marks)

NMIMS Subject: Marketing Research

Q1. The Distance Education Council (DEC) wants to conduct a research among the
various distance learners across different colleges, universities and courses across
India. Since the population of distance learners is widely dispersed, the research team
at DEC feels that it may be effective to conduct an online or telephonic survey.
However, these methods have their own drawbacks. Besides, the information to be
collected is quite detailed which is prompting the researchers to consider other
approaches such as a face-to-face survey.

Discuss the advantages and disadvantages of the various data collection methods
available to the researchers at DEC and recommend an approach (10 Marks)

Q2. Nestle wanted to understand the key challenges that their brand Maggi is likely to
face in its comeback; in the wake of more aggressive competition from competitors
such as Sunfeast Yippee noodles and Patanjali Atta noodles. The research agency took
this brief from Nestle and gave instructions to its team to find out the customer
satisfaction with Maggi and its arch rivals. “Specifying the research objective in the
most clear and precise form, is the most crucial step involved in the research process”.
Evaluate this statement in the light of this case and discuss how the steps involved in
this research process (as proposed by the research agency) will turn out to be different
from what Nestle expects as the research outcome. (10 Marks)

Q3. Scene 1: Nivedita, an interviewer for a data collection agency, approached a

couple at the mall seeming to be hailing from a rural background and asked the
woman, if she would like to participate in a marketing research survey. The couple
quickly walked away. A group of teenage girls overheard Nivedita and asked her if
they could participate. They were from rural areas, and they would like to answer
Nivedita's questions. Nivedita was ecstatic! She could fill a good portion of her
sample with these helpful girls! Scene 2: Nivedita had a list of names and contact
details of 100 women in Faisapur in U.P. She started with the top 5 names. In 4 out of
5 cases, the women either didn’t respond to her request or refused to participate. Only
one woman took the survey. How will she reach out to these 100 shortlisted women in
one week? It seemed to be a daunting task as of now. Nivedita was confused.

The reason was simple: The "normal" rules for conducting a marketing research
survey do not apply when the target sample is a Rural population. Nivedita was one of
the women researchers who had been appointed by an NGO for conducting a research
on the sanitation and personal hygiene methods being used by women in rural areas.
The objective was to capture the aftermath of the awareness campaigns been done on
account of the Indian Household Latrines (IHHL), School Sanitation and Hygiene
Education and Anganwadi toilets. After a whole lot of debate and discussion, it had
been decided that the respondents for this survey shall be rural girls / women ranging
from a broad age group of 12-60 years. For conducting a survey among this wide
audience, two things were done:

A list of women was procured from secondary sources of data

The women were segregated on the basis of age into the following categories: 12-17,
18-25, 26-35, 36 – 45, 46-60

The sampling method had also been very scientifically decided. However, reaching
out to these women unknown to the researcher, unrelated to each other, was not
working out, no matter how scientific the approach may be. With this very first
experience shared by Nivedita as a part of the pilot, the team was a bit confused on
whether their understanding of the rural research methods is correct. Anxiety was
creeping in as to what should be the ideal method to choose this sample of rural girls /
women?
a. To choose this sample of rural girls / women, which sampling methods will you
consider most appropriate and why? Suggest any two methods and justify your
answer. (5 Marks)

b. Suggest some innovative interview methods to reach out to the target audience (5
Marks)

NMIMS Subject: Services Marketing

Q1. Bookworm’s World is a U.K based Book Store chain planning to launch in the
Indian market, specifically catering to children’s books, workbooks and educational
toys. Initially the Book store chain will begin its operations with 6 major cities which
are being seen as potential markets and then slowly it shall expand to other big cities
in India as well. With this vision, the management, now wants to explore the various
options for service delivery promoted by https://brandmyad.com. Since it is a new
chain, the delivery options need to be cost effective, atleast to begin with The
management is open to all sorts of technology tie-ups to explore the self-service or
remote options along with the traditional delivery models. Suggest all the possible
delivery options that you consider appropriate. Justify with an argument. (10 Marks)

Q2. Summer vacations for the kids are round the corner. This time around, you have
decided to surprise the kids with the Big Summer Holiday that you and your better
half had been contemplating since long. Choosing between a 7-day European dreams
or The best of U.S or Amazing Australia or the umpteen options flashing on various
travel sites, is indeed a complicated decision; especially in the backdrop of a budget
constraint. Quite obviously, while the flashy packages offer the ‘oh-so’irresistable’
deals, these prices are not just the only costs that the customer has to incur. The real
cost of the service to the customer is an amalgamation of many inter-related monetary
and non-monetary costs.

Discuss the various search, purchase and post-purchase costs that you will have to
incur in the purchase of the holiday package. (10 Marks)

Q3. Nannytracker.com is the new kid on the block; a new mobile-app based service
which helps you keep a tab on your children and their nanny while you’re out of the
house. The Nannytracker, a new service for working parents, allows them the facility
of home care viewing on their smartphones. The subscriber can view real-time video
through a smartphone that is capable of showing video clips of footage of the home’s
interior space. The app gives the user a comprehensive view of what their kids are up
to while they are away.
Besides the clandestine video clips of the home, that get captured periodically through
a hidden camera and are posted to the parents, the smartphone app can be installed at
both the parents and nanny’s end, and can work as a vital communication tool
between them. The app provides easy messaging between parents, nannies, or any
other caretaker, all within the account. Hence, any important information such as
medication dosages, nappy changing frequency, food and play instructions don’t get
missed out.

The app also allows the Nanny to click pictures of the baby and post them so that they
remain in one location/ account. The Daily News Feed provides an overview of their
activities, as well as all the data that was tracked, messages that were exchanged, and
photos that were shared.

The service is being targeted to working women living in urban metro cities such as
Delhi and Mumbai; many of whom have domestic helpers to take care of their
children during working hours.

Although the service intends to provide parents with peace of mind, it could work
equally well for pet owners.

The app is compatible both the iOS and android platforms. Priced at Rs. 999 on
Playstore and App store, as one-time download charges, each member of the caretaker
team needs to download the app by paying the installation charge. The charge includes
installation of the camera, all app-related services and unlimited data storage.

As if this is not enough, the app also allows you to add another child to the same
account. And this one’s completely free of charge. You will receive separate
notification for both the kids; however, you have to ensure that they are in the same
location.

Now this is what you call women’s empowerment!!

a. Discuss and evaluate the marketing mix for Nannytracker.com (5 Marks)

b. What is the core service being offered by Nannytracker.com? Compare the

facilitating and enhancing supplementary services being offered by Nannytracker.com
(5 Marks)

NMIMS Subject: Marketing Strategy

Q1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known
international brand with presence in more than 20,000 locations. Tata Starbucks is a
50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India.
Tata Starbucks opened its first store in India in Oct-2012, and as of Feb-2019 had c.
135 stores in India. We look at activating more stores roll out in the next few years L
Krishnakumar, Group CFO, TGBL (source: Business Today, 10-Feb-2019). Recently,
the brand has started accepting orders via food delivery firms (e.g. Swiggy). The team
is open to new product categories and new stores for such products (and/or existing
products). There is no plan to raise funds from external sources, except for inorganic
growth through acquisitions. You work as a Marketing Strategy consultant, and have
been hired to develop the expansion strategy plan for the brand, which would help
them increase the sales 5 times by 2025 (relative to sales in financial year ending Mar-
2018). Provide your recommendations regarding the Marketing Strategy and
Marketing Mix along with explanations.

Q2. Customer buying behaviour plays an important role in Marketing Strategy, and is
affected by four key factors/influences/characteristics. You are working as a
Marketing Strategy Consultant. Help your clients by identifying and explaining the
major influences on buying behaviour with reasons for application in brand
communication/ promotion for the following products/brands: (1) Mercedes India, (2)
Narayana Hrudayalaya, (3) Netflix India, and (4) Byju s.

Q3. Founded in 1976, Brompton (www.brompton.com) is an international folding

bicycle brand. Madhav, a first generation entrepreneur founded XYZ in 2019 with a
vision to build and launch the first Indian folding bicycle brand, and and feature
among top 3 international premium folding bicycle brands by 2025. Madhav wants to
launch the product by Aug-2019. Madhav has hired you as a consultant.

a. Explain various stages and their characteristics in an industry life cycle, with
specific comments regarding the current stage of the industry in India

b. There are 5 key ways to choose competitive advantage(s) as a part of differentiation

and positioning strategy; explain these ways in which XYZ can differentiate its
offering and finalise a unique positioning strategy for XYZ.

NMIMS Subject: Sales Management

1. Mr. Sharma was a worried person because the sales graph for the last quarter was
going down and this was due to the strong economic downturn, competition was stiff
and payments for outstanding dues was not coming, the management meet was due
and Mr. Sharma had no option to Motivate the sales staff to recover sales and
payments. What in your opinion should be his motivational plan?
2. Outline a plan for converting a prospect of Consumer Durable goods into a
customer and the steps for closing the sales.

3. CASE STUDY - Godrej

Godrej has taken a strong interest in the FMCG Sector and is trying to put large
resources in the same. It has become a strong competitor to Hindustan Unilever and
P&G. One of the main reasons for the growth is the large distribution network that
Godrej has both in Urban and Rural Markets, the kiosks have been the mainstay of
Godrej Network, it also has strong price points in the products offered.

Consumer promotion instead of trade promotion has dominated Godrej strategy. It

creates a strong pull for its brands, so that consumers become loyal to the brand and
the retailer has no option but to stock it, this leads to a build-up of a strong distribution
system which helps Godrej in building the strength of the company. Brands such as
Good Knight are brand leaders, CINTHOL and NO 1 are popular soap brands, it has
many other products which form important brands in India.

The company is looking at a growth rate of minimum 20% in this sector and has
recently appointed a Marketing manager to specially look at the FMCG Sector.The
strengths of the distribution and branding are the main stay of the company and the
growth has to be built on the same.

a. Please help the Marketing Manager of Godrej to achieve the 20% growth, how will
the distribution strategies help in the same (5 Marks)

b. What do you understand by consumer promotion? What role will it play in building
up its brands as it is the main stay for the company?

NMIMS Subject: Brand Management

1. Select any two brands of aerated beverages viz. Coke, Pepsi, Mountain Dew,
Thumbs Up, Slice, Frooti etc. Identify the key elements of each of these brands;
elements being salient features or physical attributes, like colors used, jingle, brand
ambassador etc. Evaluate the target markets and positioning of these brands. What are
their main points of parity and points of difference? Compare and contrast these
brands on these parameters.

2. Using the illustration of any one established brand such as Google, Amazon, Apple,
Honda or Samsung, explain the six building blocks of a Brand Resonance Pyramid.
According to you, for this brand, which aspects contribute the most to the brand s high
resonance with customers? Justify your answer.
3. The motor industry is an area where branding is particularly strong. Global
awareness of the three-pointed star of Mercedes-Benz is second only to Coca-Cola.
Recent research in the motor industry claims that some of the best-known brands can
probably attribute at least half their worth or their equity to the brand. Consider the
case of a well-known motor manufacturer - Skoda and how its brand equity increased
through changing its image. Initially, Skoda was one of the largest manufacturers, a
leader in design & technical innovation, offering some of the most prestigious cars
such as the luxury limousines. With time, Skoda became unable to keep up with
western manufacturers. Due to lack of creative and innovative ideas and
manufacturing processes, the reputation and image of Skoda suffered. The company
required a sound partner with the ability to invest, not only money, but also
management expertise, thereby improving the efficiency of its factories & raising
quality standards. Volkswagen came as a saviour and the partnership was accepted
whole-heartedly. Skoda became the fourth brand in the Global Volkswagen Group
along with Volkswagen, Audi and Seat. The strategic aim was to reposition the
marque, reinforcing the core brand values of high quality & exceptional customer
care. Repositioning focused on Skoda s exceptional value for money, reliability,
functionality, quality and integrity. Skoda drivers are people who are unpretentious,
down to earth and honest. The features, benefits and services that a customer will get
from buying a new Skoda, will be its performance, looks, modernity, colour choice,
design, engine and specification on one hand and its brand's name, image, quality,
features such as twin airbags, electric windows front and rear etc., on the other hand,
besides high levels of customer service and after-sales. Skoda s core benefits include a
high specification, matching rivals, complying with international standards of safety
and emission. Components are supplied by top manufacturers such as Siemens, Bosch
and Rockwell and specifications have been improved. The augmented product
involves the quality of after-sales service, extended warranty conditions and credit. In
fact, Skoda s customer loyalty, i.e. repeat purchases, is second only to Mercedes.
Using the Skoda brand name to launch a new product, through the strategy of brand
extension, enabled Volkswagen to enter new market segments. Skoda s product range
is priced towards the lower end of the market, creating a fitment with the strategy of
the Volkswagen Group. Skoda s advertising campaign portrayed the positive changes,
emphasizing on its partnership with Volkswagen. Previously, the stereotype of a
Skoda owner was predominantly male and retired. Recent changes in brand image and
positioning have attracted affluent retired people, independent working women, non-
working women and younger family men, leading to large increases in sales world-
wide.

a. A car brand is more than just a marque Evaluate this statement and support with
suitable justifications.
b. Evaluate the repositioning strategy of Skoda and its induction in the Volkswagen s
portfolio.

NMIMS Subject: Customer Relationship Management

1. As a customer, which are the best loyalty programmes that you have experienced?
Share any 2 programmes with their outstanding features and scope for improvement.

2. How important is Customer Life Time Value in understanding customers & taking
important business decisions? Illustrate with examples of brands that are leveraging
the concept of Customer Life Time Value.

3. Aarav is a highly successful web designer known to exceed your clients

expectations. He has a new client Ferris Wheel events which is a startup who have a
limited budget but are looking for an effective solution to build traffic for their
website and create their presence on the internet.

a. What aspects are imperative to the success of a site design?

b. Discuss the payment gateway options that you would propose to Ferris Wheel.

NMIMS Subject: International Marketing

1. You are an Indian Company manufacturing shoe and exporting to EU through your
office in London. Now you have decided to manufacture some of your products in EU
and use this as an opportunity to expand your business in that part of the globe. You
want to set up the factory either in UK or in Poland for his purpose. Evaluate the two
location options of setting up the Plant and Business on basis of International
Business & Marketing Environment parameters to come to a decision.

2. You are the CEO of a world renowned Toy Brand and wish to enter India. Evaluate
any 3 entry options to enter into India. Which of the market entry options would you
finally choose & why?

3. The South African Toothpaste market has strong growth and reasonable volume.
The market is dominated by Colgate and GSK which have more than 85% market
share amongst themselves. The rest 15% percent are scattered within 3-4 local
players. Colgate & GSK are at similar price point while all the other local players are
about 20-25% cheaper in prices. The top three parameters of buy of the consumers
there are Health, Sensitive Teeth & Freshness in that order. While Colgate positions
itself on health platform, GSK on sensitive teeth, other local players are mixed
(confused?) positioning. One of the biggest reason for lower market share of local
players is poor print quality on the toothpaste tubes whereas Colgate/GSK gets its
products from Europe where better quality printing facility on tubes is available. You
are an Indian Toothpaste brand and have reasonable share in the Indian market on
herbal platform. You are now eyeing that market where there is no clear number 3.
You have set up a Contract manufacturing and Distribution partnership with one of the
leading business housed in SA who apart from other businesses are also into FMCG
but not into Toothpastes. You have decided to export quality printed toothpaste tubes
from here for the purpose to overcome the problem faced by local manufacturers.

a. Suggest what would be your pricing strategy for the new brand of toothpaste that
you would introduce in South Africa market based on the information.

b. Suggest the possible brand positioning for your Toothpaste in the Tanzania Market.

NMIMS Subject: Insurance and Risk Management

1. India has one of the lowest Insurance penetration rates in the world. Given this fact,
if you were to take over as the CEO of a brand new private sector Insurance company
We Ensure You that is about to commence its operations shortly. Prepare a
presentation to presented in front of the board members on the future of health
Insurance market in India and how this company would contribute in creating
awareness among the people about the health insurance.

2. Kiran is appointed as a life Insurance Agent in a renowned Insurance company. In

order to acquire and expand her client base she is required to prepare a presentation on
the needs for buying life insurance policy. Discuss the Needs for buying the life
Insurance Plan which she may use for designing the presentation.

3. Shyama after completing her MBA from a renowned college got placed as an
assistant manager in a Risk Management Department of an Insurance firm.

a. Shyama s manager ask her to give a short presentation on the concept of Risk
Management and its objectives.

b. Also she has to discuss the various techniques of Risk Management. Help Shyama
with her presentations.

NMIMS Subject: Treasury Management in Banking

1. Mr. Mehta is working in a reputed bank. One of his friend asked him to suggest
some of the methods that banks use periodically in order to measure their interest rate
exposure. Help him with his write up.
2. As a treasury controller write an article for the leading newspaper on the Real Time
Settlement System (RTGS) and its relevance in the treasury operation.

3. a. You are working in cash Payment department of an Investment bank. Highlight

the advantages of Society for Worldwide Interbank Financial Telecommunication
(SWIFT) while making payments across borders.

3. b. Discuss any three best practices for International Treasury Management

NMIMS Subject: Integrated Marketing Communications

1. You are a young entrepreneur and have just opened your own Digital Advertising
agency. How would you go about acquiring new Clients?

2. You are a young entrepreneur who has launched an app for parents of toddlers to
help kids learn and develop cognitive skills through various interactive activities
between parents and children. Explain the Integrated Marketing process you will use
to launch the product?

3. Case Study

Ranveer Singh Brand Ambassador Kellogg s Oats

Assume you are a Brand Manager for Kellogg s oats and you have tied up with
Ranveer Singh as the Brand ambassador.

a. Think of an interesting active integration of Kellogg s oats in the next Ranveer film.

b. How would you leverage Ranveer Singh to promote your brand?

NMIMS Subject: Performance Management System

Q1: Aarti is the Team Leader at Neel Industries which specializes in plastic products.
Aarti has 8 team members. Recently 3 of her team members resigned at the same time
and during the exit interview process each of her team members complained to Ashish
(General Manager) about Aarti’s style of management. Aarti has been described by
them as autocratic who dictates instructions and does not listen to her team members.
They also described her as rude in her behavior. Ashish has called Aarti for a
counselling session.

Assume you are Ashish, explain how you would conduct the counselling session and
ensure a successful interaction.
Q2: Correct the following goals by converting them to SMART goals:

To be a high profit company

High Sales in northern and southern region

Take care of employee attrition

Make customers happy

Take care of sales inventory in the plastic bottles section

Q3: Disha enterprises is a 5-year-old company that sells toys and stationary products.
The company has a turnover of Rs 200 crores and profitability of Rs 25 crores. The
company is ranked 5th in India as per the All India Retail Magazine. There are 500
employees located across 4 regions in India (Delhi, Mumbai, Chennai, Kolkata). The
company has a vision to be a leader in toys and stationery and also has aspirations to
expand outside India, primarily in South East Asia. The customer satisfaction index of
the company is 63%. The company has just introduced the Balanced Scorecard.

As per the Balanced Score Card prepare one goal each on:

a. Financials and Customer perspective

b. Business Process and Learning & Growth Perspective

NMIMS Subject: Industrial Relations and Labour Laws

1. Accord Designing completed 4 years in the field of commercial interior projects.
With a staff of 28 on various levels of experience, loyalty, job profiles, the company
has handled and successfully completed some really large projects. In fact, the staff is
like family and works together well. While, the company is known to be a good
paymaster and is up to date with compliance as far as employees are concerned. There
is still a very casual approach towards formality into appraisals, which leaves an
undercurrent of jealousy among all. Jyoti joins as an HR consultant with a mission to
get this 'family culture' into a more formal culture in the organization. As the first
project, she wants to conduct a wage and salary administration. Please help Jyoti by
discussing each step in the Salary and Wage administration process in detail.

2. Prakash joined Bindal Manufacturing Company as Head of HR and IR. The

company had very good human resources policies and great level of compliance was
maintained for years. However, the production units were not very peaceful. The
company had two production units based in two different states. Three different
unions were leading 1200 workers. Constantly, some small or large labor unrest would
erupt time and again which needed handling. Prakash decided to run a survey and
decided to start the task of listing general factors that cause Industrial Disputes and
understand the ones that are applicable at Bindal. In light of this case, please list all
the possible factors that cause Industrial Disputes.

3. Shivam is a fresh graduate of Industrial Relations Course and feeling upbeat about
his upcoming assignment. He has a project to complete, where he has to make a
presentation to a growing company about Workmen's Compensation Act, 1923. He
has to conduct two meetings on different level, details of those meetings are given
below. Please guide Shivam for developing the content for his presentations.

a. Shivam has to prepare his pointers for a presentation to the management of the
company about the scope of the Act and amount of compensation covered under the
Act. List down points in brief for these two topics

b. Shivam needs to communicate with the workers of the organization about the
circumstances that are covered for compensation under this act. Please explain in
brief.

NMIMS Subject: Manpower Planning, Recruitment and

Selection
1. With corporate houses facing major problems of low productivity, low sense of
belongingness towards the organization, higher employee turnover; do you think
performance counselling can be useful in addressing any of these issues? How?

2. The recruitment landscape has been changing rapidly. From newspapers, campus
recruitments, trade unions and referrals to recruitment through social and professional
networking platforms. What according to you are the advantages and limitations of
using these modern methods for recruitment?

3. ABC is a reputed retail brand. It is into the business of apparel for men, women and
kids. The brand has exclusive stores as well as counters in malls and departmental
stores like Shoppers Stop, Central, etc. The front-line staff is regularly being trained
on product knowledge, but no behavioral skills as such. Considering the steep targets
set from April 2019, the training manager wants to start the behavioral trainings
calendar.

a. How should he go about planning and executing this initiative?

b. What should be the topics on which the staff should be trained and what methods
for each do you recommend?

NMIMS Subject: Organisation Culture

1. Discuss briefly the culture of four different organisations based on the four
quadrants (Incubator, Guided Missile, Family, and Eiffel Tower) of Trompenaars'
Model of Organisational Culture.

2. Ajay joined a start-up in the food business where he noticed that despite an amazing
business model the company is not able to real good profits. He did a root cause
analysis and found that the relationship with external stakeholders is not maintained
and is grim. What steps shall Ajay follow in order to maintain a strong relationship
with external stakeholders?

3. Jal Pvt Ltd. is an Indian organisation which is acquiring H2O a Finland based
company. Rajat is the CEO of Jal and is very much worried as in his previous
organisation he has seen M&A failing because the organisations were from two
different cultures.

a. Is Rajat's apprehension right? What should be Rajat's role in a smooth

amalgamation of two cultures?

b. Provide any other example where the M&A failed because of cultural
incompatibility. Conclude by emphasizing the importance of culture in such a change.

NMIMS Subject: Compensation and Benefits

1. XYZ Ltd is a newly set up Pharma Company with a factory in Surat and head office
in Mumbai. You are hired as a compensation consultant. The first task you have is to
help the company set up the compensation system. Which types of compensation will
form the part of your recommended compensation system?

2. VICTORY Ltd is a newly set up IT firm in India. You are an HR Manager of the
firm and one of your early responsibilities is to set up a compensation system for
which you are deciding to conduct a compensation survey. Which steps will you
suggest for the same?

3. LMC Pvt Ltd is a recently set up Medium Enterprise operating in the IT sector. The
company has 50 employees in which 20 are females. Company has decided to offer
benefits to its employees. In this background, answer the following questions.
a. Which women employee benefits the company has to provide?

b. What fringe benefits the company can provide?

NMIMS Subject: Financial Institutions and Markets

Q1. Mukesh wants to invest and diversify his portfolio in mutual funds, bonds and
debentures. Since he is unaware with these financial products, he seeks advise from
the Relationship Manager. As a relationship manager guide Mukesh on the above
options stating the pros and cons of each of the investment vehicle. (10 Marks)

Q2. Anita established a new software company. She is in need of capital for the
company. Anita is unaware as to how she can raise fresh capital from the primary
market. As a friend of Anita help her to know the various sources from which she can
raise capital from the primary market.

(10 Marks)

Q3. a. Kabir has recently joined his dream company, SEBI. Since he is a fresher, his
manager asks him to prepare a presentation on the role of SEBI in the financial
market. Help Kabir with his presentation. (5 Marks)

Q3. b. In order to highlight the role played by regulatory bodies, Kabir ‘s manager
also asked him to analyse and present the role played by regulatory bodies in the
“Harshad Mehta Scam” which shook the entire economy of our nation. (5 Marks)

NMIMS Subject: Project Management

Q1. What is a project charter? Describe different components of project charter? What
are the various elements and steps of project planning? Briefly mention about various
project planning tools. (10 Marks)

Q2. Discuss different steps and approaches involved in estimating time? Please
explain in brief the different steps involved in the Critical Path Model as part of
Project Scheduling. (10 Marks)

Q3. a. What is earned value management? What are the four main earned value
management forecasting formulas? Please describe them with equations (5 Marks)

Q4. b. What is schedule compression? Elucidate the meaning of fast tracking and
crashing the schedule? Highlight the differences between the two. (5 Marks)
NMIMS Subject: Strategic Financial Management
Q1. You are considering an investment project. The project has a life of three years.

Project Information:

Initial investment into a new machine, which would cost Rs.4,50,000.

Machine is to be depreciated to zero over three years (straight line depreciation) with
no salvage value at the end.

Operating revenue is expected to be Rs. 6,00,000 per year.

Operating costs for raw materials expected to be Rs.3,00,000 per year.

Assume tax rate is 30% and the discount rate is 20%.

a. Compute after-tax cash flows every year.

b. Evaluate the project NPV. Would you accept the project? (10 Marks)

Q2. Compute the fair value of the following three stocks. Assume cost of equity to be
10%

Stock A is expected to pay a uniform dividend of Rs. 3.50 per share forever.

Stock B is expected to pay a dividend of Rs. 2.00 per share next year. Dividends are
expected to grow at 5% YOY per year forever.

Stock C has paid a dividend of Rs. 2.50 per share in the current year. The dividend is
expected to increase by Rs. 0.50 per year for the next three years. Thereafter, dividend
is expected to remain constant. (10 Marks)

Q3. Rate of return on treasury bills (risk-free short-term government papers) is around
6%. The expected rate of return on a market portfolio is 14%. Applying the capital
asset pricing model (CAPM), answer the following:

a. What is the expected rate of return on a stock with a beta of 0? Is it a risk-free

investment? (5 Marks)

b. A stock currently trades at Rs. 60 per share. The stock is expected to pay a dividend
of Rs. 5 per share next year and you expect to sell the share then for Rs. 65. You
estimate the beta of the stock to be 0.8. Is the stock overpriced or underpriced? (5
Marks)

NMIMS Subject: International Finance

Q1. Exchange rates can be explained by different underlying theories. Explain briefly
any three of these theories, along with mathematical formulas, where applicable. (10
Marks)

Q2. There are short term and long term fluctuations in Exchange rates, and various
factors are responsible for this. Explain the eight factors and whether they contribute
to long or short term fluctuations. (10 Marks)

Q3. An exporter has Eur 10 million receivable in 3 months, and is in a dilemma

whether to book forward contract to sell Euro or to sell Eur-INR 3 month futures.

a. Explain to him in a tabular form the characteristics and differences between

Forward and Futures. (5 Marks)

b. Then with an example (assume 3 months forward and futures rate of Eur/INR 79)
explain the cash flows in either situation. (5 Marks)

NMIMS Subject: Employee Development and Talent

Management
Q1. Subhash joined Moorty Software in HR Department and his primary
responsibility is to improve Employee Development initiative. The organization had
tried running the employee development initiative previously too but it has not
seemed to be successful. Subhash started with an analysis to check on the reasons for
the failures. In light of this case, please enumerate the issues in successful employee
development. (10 Marks)

Q2. Mr. Parikh is the head of Geman Consultancy. His organization is into a business
of HR outsourcing. Mr. Parikh steps in at the time of planning of a project and hands
the project over to the assigned team. However, he steps in once again after the project
is completed for evaluation of the success. At one such large organization, Mr. Parikh
steps in to evaluate an employee development project. He is currently contemplating
on the method for evaluation. In light of this case, please elaborate on the
Kirkpatrick’s model of evaluation. (10 Marks)
Q3. Janvi wants to implement Employee development activities in the organization.
She is the HR Manager at Hive Five Media. While the organization is a medium sized,
they have a lot of mobility among the employees between departments and projects.
Janvi wants to work out two initiatives in the organization. Answer the following
questions about her project.

a. As a part of On-The-Job development, she wants to implement Mentoring and

coaching activity. Please elaborate on the activity of mentoring and coaching. (5
Marks)

b. As a part of Off-The-Job development, Janvi would like to take up case study

method. Please elaborate how does case study method work in the organizations. (5
Marks)

NMIMS Subject: Capital Market and Portfolio Management

Q1. In order to maximize the returns from any investment decision, it’s essential that
such decision is taken after adequate analysis. This analysis can be further classified
as fundamental analysis or technical analysis. Discuss the basic difference between
these two techniques. Also, showcase other essential points which can convey in an
impactful manner that both the types of analysis i.e. fundamental analysis and
technical analysis should be taken care of while taking investment decision. (10
Marks)

Q2. Mr. Alok is interested to invest Rs 1 lacs in the securities market. He selected two
securities A and B for this purpose The risk return profile of these securities are as
follows-

Security Risk Expected return

A 10% 12%

B 18% 20%

Coefficient of correlation between A and B is 0.15 If he decides to invest 50 % of his

fund in A and rest 50% in B. What if, he decides to invest 75 % of his fund in A and
rest 25% in B, will the risk and return associated to the portfolio will change? You are
required to calculate the portfolio return and risk to be calculated by Mr Alok for his
investment. (10 Marks)
Q3. Suppose you are fortunate enough to receive an inheritance of $1 million from
your relative but with a specific condition that you should invest the amount
intelligently in Capital market securities.

a. Discuss any five Capital market security Instruments, you would prefer to invest in
(5 Marks) b. Mention your understanding in relation to the various factors affecting
investment decision process in the above context (5 Marks)

NMIMS Subject: International HR Practices

Q1. ABC Ltd is an FMCG Company operating in India and you are planning to start
the operations in South Africa. First problem you have, as an HR Manager, is to
ensure that availability of skilled and able workforce in South Africa. What are your
sources for the same and which one will you choose? (10 Marks)

Q2. NITT is a leading IT Company in India and it is planning to expand its operations
in Africa. The company has decided to send the expatriates from India to man
important positions in the subsidiary in Africa. What selection criteria will you use for
expatriate selection? (10 Marks)

Q3. ADB is a Bank in India and it is planning an international expansion in China.

One of the functions that ADB needs to deal with is ‘International Staffing.’ With
respect to this write a note on each of the following:

a. E Recruitment (5 Marks) b. Use of social networks (5 Marks)

NMIMS Subject: HR Audit

Q1. Company ABC a startup, has grown rapidly from a small 2-member team to 100
members over 3 years. They have an accountant who has been handling the payroll
and other regulatory matters. While they have comprehensive data on all the
employees, they do not have any specified policies or any practices set out. The CEO
has been advised to conduct a HR Audit by the board.

You have to share a note with the CEO detailing out HR Audit Categories that the
audit will cover, with the rationale. (10 Marks)

Q2. ABC Limited is a software company with offices across India. They have well
defined HR policies and a competent HR team. Every year they conduct an Employee
Satisfaction Survey to assess the level of employee engagement. Last 2 years have
seen the satisfaction scores go down. The biggest drop was in Training and
Development section of the survey. Your firm has been appointed to Audit the
Training and Development structure and suggest appropriate steps. (10 Marks)

Q3. Company A has seen rapid growth into a well-established organization. The
company has a clear strategy and the same has been shared with all the employees.
The company hired an external Human Resources consultant who then redefined the
policies to keep them in line with the overall business strategy. A recent satisfaction
survey showed that the employees felt that there was a big difference between the aim
of the policy and the actual implementation.

The current HR team was set up at the start of the company’s operations and has
efficiently managed the basic HR processes so far. However, they are now finding it
difficult to handle the new processes that the consultant has put in. The CEO has hired
your firm to conduct a HR audit. To present to the CEO:

a. Detail out the Levels of HR Audit you will focus on as well including the reasons
for the same and (5 Marks)

b. A brief note on the steps you will take to audit the company. (5 Marks)

NMIMS Subject: Strategic HRM

Q1. “Performance management system which is an alternative to management by
objectives evaluates the performance of the employees in the job and analyses the
areas of development. It also assesses the individual strengths and weaknesses of the
employees in the job. Give example of one FMCG/banking organization you know of,
that was able to evaluate the performance of an employee in alignment with the
organizational objective. Evaluate and justify the complete process. (10 Marks)

Q2. Critically assess how humour and simulation-based training can be used to
motivate staff who are undertaking low skilled, repetitive, mundane and unsatisfying
tasks. Give examples to support your narrative. Also share example from a
manufacturing unit where humour-based training can be linked with the learning,
reduced turnover, performance improvement and satisfaction of the employees. (10
Marks)

Q3. Cisco sources revealed that the company had a policy of attracting the ‘top 10-
15%’ people in the networking industry. It believed that if it could get the best people
in the industry and retain them, it would remain the industry leader. According to
Cisco’s vision statement, “Attracting, growing and retaining great talent is critical for
sustaining Cisco’s competitive advantage.” Thus, effective recruitment was used as a
powerful strategic weapon by the company. The company began to use revolutionary
techniques like the ‘build-the-buzz’ strategy, which was centred on the primary market
for its products, i.e. the Internet. Cisco’s recruiting team identified the candidates
whom they felt the company ‘should hire,’ and then figured out the way those
potential candidates did their job hunting and designed hiring processes to attract them
to the company. Cisco recruiters targeted even passive job seekers – people who were
happy and successful in their current jobs. Barbara Beck (Beck), Vice President,
Human Resources said, “The top 10% are not typically found in the first round of
layoffs from other companies, and they usually aren’t cruising through the want ads.”
Cisco changed the way it posted advertisements in newspapers. Instead of listing
specific job openings, the company featured its Internet address in its ads and invited
prospective candidates to apply. This move helped Cisco to direct all job seekers to its
website where it could inexpensively post hundreds of openings and provide
information regarding them. It also advertised its website in cyberspace to reach
candidates who surfed the net from around the world. The company was thus able to
monitor and measure its recruiting programs through the number of visits to its site.
Since most people visited Cisco’s website from their jobs, the company could identify
their place of work. Cisco worked towards removing some of the frustration
associated with applying for jobs. The company learned to attract happily employed
people through focus groups. These focus groups targeted senior engineers and
marketing professionals in other companies and found out how they spent their free
time, the websites they visited and the how they felt about job hunting. These insights
helped the recruiters. For example, it was found that most professionals like to watch
movies in their free time, websites on ‘corporate cartoon Dilbert’ were extremely
popular and most professionals hated job hunting. Cisco, thus, linked its website to the
Dilbert web page (www.dilbert.com), which registered around 2.5 million hits per day,
mainly from engineers and Internet-savvy managers, it also bought space on websites
like Travel Quest (www.travelquest.com), a reservation service provider. These steps
turned Cisco’s website into an extremely useful recruiting tool. The website also
offered features through which applicants could fill their resumes online or create one
with the help of Cisco’s resume builder. In this way Cisco attracted active and passive
job seekers. The focus group’s exercise made Cisco realize that a candidate would
approach the company if he had been informed by a friend about better opportunities
at Cisco. This led to the launch of the friend’s program in April 1996. Cisco also
reached out to potential applicants through a variety of routes which were unusual in
recruiting. It began frequenting art fairs, beer festivals and certain annual events in
which people from Silicon Valley participated. These places proved to be very
‘fruitful hunting venues’ as they attracted young achievers from various successful
infotech companies. Cisco recruiters mingled with the crowd, collected business cards
from prospective candidates and spoke to them informally about their careers. More
than 1,000 Cisco employees volunteered for the Friends program, attracted by the
referral fee, which started at $ 500 and a lottery ticket for a free trip to Hawaii for
each prospect they befriended and who was ultimately hired. In this program, Cisco
employees were matched up with people who approached the company as prospects
and who shared similar backgrounds and skills. The Cisco employees then called the
prospects to inform them in their own words about life at the company. Cisco
advertised the friend’s program in movie theatres in San Jose and received around 100
to 150 applications each week. By 1997, about one third of new recruitments were
made through the Friends program. Cisco launched a tool called Profiler on the
employment page of its website to accelerate and standardize online resume
submission. The Profiler asked applicants to provide educational and employment
information through appropriate selections from pull-down menus. Cisco also found
that applicants and recruiters were not totally comfortable with, the time-consuming
recruiting process. To speed up the hiring process, Cisco hired inhouse head hunters to
identify qualified candidates for managers. After streamlining its recruitment policies,
1996, Cisco conducted an employee survey to find out how the new recruits felt on
their first day at work. The survey showed that some new recruits felt lost on their first
day - their phones did not work; their computers had no software and if it did they had
no idea how to use it. It was also found that most of the employees did not get their
email addresses for two weeks. To address the above problems, Cisco launched Fast
Start, an employee orientation initiative. Cisco installed computer software, which
tracked the hiring process and alerted the team about the new recruit’s arrival. As a
result, every recruit started with a fully functional workspace and a whole day of
training in desktop tools. Cisco believed that its new recruitment philosophy should
also be made a part of the overall corporate culture. By late 1999, Cisco’s job page
was recording around 500,000 hits per month. The company generated a stream of
reports about who visited the site and fine-tuned its strategy accordingly. By the time
the new recruitment initiatives were established, Cisco, which was hiring
approximately 8,000 people a year, received 81% of the resumes were from the web.
Eventually, 66% of the new recruitments were from the candidates who had sent their
resumes through the Cisco website. It was also reported that about 45% of company’s
new recruits came from the Amazing People Program. Cisco’s hiring cycle also came
down to 45 days from 68 days. The recruitment costs in this ‘direct mode’ amounted
to $6,556 per capita, which was around 40% below the industry average. Referral
rates at Cisco were twice the industry norm and that created a performance edge as
most recruits were qualified employees with vast experience. By 2001, referrals and
the friends program accounted for 50-60% of new employees. Most importantly, the
retention rate at the company had also increased. The employee turnover figure was
6.3% in 1999, a very low rate compared to the industry norms, which varied from 18-
28%. According to company sources on average Cisco employees accessed the
corporate e-HR site 16 times a day for information about job cuts. Analysts claimed
that Cisco’s innovative and aggressive recruiting initiatives were to a large extent
responsible for the company’s expansion at 40% per year and recruiting 250
employees every week despite the global dot-com slump.

a. According to Cisco’s vision statement, “Attracting, growing and retaining great

talent is critical for sustaining Cisco’s competitive advantage.” Analyse the various
recruitment strategies adopted by Cisco. (5 Marks)

b. Cisco believed that its new recruitment philosophy should also be made a part of
the overall corporate culture. Explain the various key aspects that are to be considered
in recruitment philosophy by companies like Cisco. Discuss how Cisco is benefitted
by adopting innovative recruitment philosophy. (5 Marks)

NMIMS Subject: Advanced Supply Chain Management

Q1. SCM plays a pivotal role in an organisation’s success by enhancing its operational
efficiency and maximising customer satisfaction. In the earlier days of supply chain
management there were four enablers, namely, Infrastructure, Technology, Alliances
and Human Resources which influenced the supply chain performance. Today in your
opinion, apart from these enablers, what other effective methods can an organization
adopt for competitive supply chain management? Give examples wherever possible.
(10 Marks)

Q2. As Supply Chain Head, it is your job to develop and implement an effective
transportation strategy. The business unit head, asks you to use the intermodal strategy
to lower overall transportation cost. Explain the steps you will follow. (Give industry
best practices examples wherever possible). (10 Marks)

Q3. Warehouse manager of Integrated Parts, an electronic manufacturing company,

has an objective of preventing a stock-out situation at any time for one of its vital
components. The annual demand for the component is 60,000 units and the usage is
uniform. The quantity ordered from supplier each time is 600 units and it is delivered
after 7 days from ordering date. The company policy is to maintain a safety stock of
20% of its average inventory. The company works for 300 days in a year.

a. What should be the re-ordering point? (5 Marks)

b. Briefly discuss the steps the warehouse manager should take in determining optimal
inventory level (5 Marks)

NMIMS Subject: World Class Operations

Q1. What are the building blocks of World Class Operations? Explain with suitable
example. (10 Marks)

Q2. Briefly explain the different types of quality with examples. (10 Marks)

Q3. AL is an Indian automobile company headquartered in Chennai, India. Founded in

1948, it is the second largest commercial vehicle manufacturer in India, fourth largest
manufacturer of buses in the world and 10th largest manufacturer of trucks globally. It
has manufacturing plants in India and abroad. The company believes in producing
world class products wants to be competitive in the world market.

a. Think your-self as a consultant for the company. Briefly state how the company
should go for implementing TQM in its operations. (5 Marks) b. With reference to AL,
explain how KANBAN can be implemented in the company. (5 Marks)

NMIMS Subject: Decision Analysis and Modeling

Q1. Suppose you want to design a salad having two main items, lettuce and tomato.
Suppose that each gram of lettuce provides 2 units of vitamins and 2 units of minerals
and each gram of tomato provides 1 unit of vitamins and 2 units of minerals. The cost
of lettuce is 100 Rs/gram and the cost of tomato is 20 Rs/gram.

The salad must provide at least 8 units of vitamins and 10 units of minerals. How
many grams of each item should be provided in order to meet the requirements of
vitamins and minerals for the least cost? What will this salad cost? Use the graphical
method. Present both primal and dual forms, including their graphs. (10 Marks)

Q2. You are required to develop a multiple linear regression model based on the data
given below, reporting about multicollinearity to refine your model, if required.
Consider Profit (Rs.) as the dependent variable. Interpret your results. Suppose your
dependent variable (Profit) takes values of “High profit” (Profit > Rs 1,35,000) or
“Low profit”: in such case what type of regression model would you like to use and
why? (For this part of the question, you need not develop the model or interpret the
results.) (10 Marks)

PLEASE REFER THE TABLE BELOW

Q3. Suppose that you are required to plan the least-cost transportation from the
manufacturing centers to the outlets. The transportation cost matrix is given below.
a. Find the initial basic feasible solution using Vogel’s Approximation Method. (5
Marks)

b. Find the final (optimal) solution using Modified Distribution method. (5 Marks)

NMIMS Subject: International Logistics and Supply Chain

Management
Q1. An old Indian company is in the field of animal nutrition for the past 25 years and
is wanting to grow its business in line with the global sector growth and business
opportunities. It is exploring the international opportunities and had want to enter in
Kazakhstan and Russia the Eurasian countries due to high potential for the nutrition
business. Derive a strategic plan for logistics, supply chain and a business plan to
succeed and establishing a strong foreign brand. (10 Marks)

Q2. SG electronics is a German manufacturing and marketing company is into white

goods mainly washing machines, refrigerators and sophisticated kitchen ware. What is
the approach strategy that the company would employ for the successful launch of its

products in the INDIAN market? Formulate a strategic logistics and SCM plan which
makes the company a top brand in the Indian market which is crowded with
international branks like LG, KENSTAR, BOSCH and SAMSUNG. (10 Marks)

Q3. A beverage company named Gold spot drinks is in the Indian market for the past
15 years with is soft drink brand GOLD SPOT. It is a family owned strong brand with
unstructured professional set up in place. Due to new government policy a foreign
company ABC want to enter India by investing in the company and capitalise on the
Gold spot brand and bring in its own brands into India.

a. What elements of importance ABC company should consider while doing so in the
business approach, and the SCM strategies? (5 Marks)

b. What kind of professional approach it need to locational planning, production

planning and distribution set up to gain market entry PAN India and introduce its
products along with the Gold spot? (5 Marks)

NMIMS Subject: International Banking and Foreign

Exchange Management
Q1. Firm ABC Ltd was a small firm engaged in export import business. In order to
facilitate making and receiving payments pertaining to foreign trade in foreign
currency the firm wanted to understand if it was possible to have an account that can
be denominated in foreign currency. The firm asked his manager to prepare report on
the different cases where foreign currency account may be required/opened by
firm/individual. Also highlight the relevance or benefit of such an account. (10 Marks)

Q2. Alpha ltd was a small firm and used to make goods and export it to Japan. Due to
lot of competition in the market firm had to provide longer credit period to clients.
The time lag between export of goods and realization of payment made it difficult for
the firm to start new production. If you are the finance manger of the firm, provide
information to the firm regarding different sources through which firm can avail credit
after shipping the goods and before the realization of export proceeds. (10 Marks)

Q3. Amit and seven more management trainees had recently joined the treasury
department of the bank which dealt with buying and selling of foreign currencies.
Since the main activity of the dealing room was to provide rates for currency
transactions, head of the dealing room had organized a small training for the new
joinees in order to make sure that they understood their work profile well.

a. Prepare training material for major functions of the foreign exchange dealing room.
(5 Marks)

b. Also prepare the training material for the process through which the interbank deal
is concluded. (5 Marks)

NMIMS Subject: Treasury Management in Banking

Q1. Mr. Mehta is working in a reputed bank. One of his friend asked him to suggest
some of the methods that banks use periodically in order to measure their interest rate
exposure. Help him with his write up. (10 Marks)

Q2. As a treasury controller write an article for the leading newspaper on the Real
Time Settlement System (RTGS) and its relevance in the treasury operation. (10
Marks)

Q3. a. You are working in cash Payment department of an Investment bank. Highlight
the advantages of Society for Worldwide Interbank Financial Telecommunication
(SWIFT) while making payments across borders. (5 Marks)

Q3b. Discuss any three best practices for International Treasury Management (5
Marks)
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