Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
?
?
?
|
|
|
|
Presentation
|
|
|
outline
K
|
|
' ony ernandes is a
!" entrepreneur who introduced the?alaysian
first budget no frills airline, ir sia,
to ?alaysians with the tagline
"ow everyone can fly".
' He rose to prominence by turning
ir sia, a failing government-linked
commercial airline, into a highly
successful budget airline public-
listed company.
' ir sia, the heavily-indebted
subsidiary of the ?alaysian
government-owned conglomerate,
D -Hicom, was losing money
speedily.
' nstead of starting from scratch,
?ahathir advised ernandes to buy
an existing airline instead.
' ernandes mortgaged his home and sank his
savings to acquire the company, comprising two
ageing oeing
- ets and U
D$11 million
? million worth of debts, for 26 U
cents
? 1, and transformed it into an industry player.
ir siabelievesintheno-frills,hassle-free,lowfare
businessconceptandfeelsthatkeepingcostslow
requireshighefficiencyineverypartofthebusiness.
hroughthecorporatephilosophyofowveryoneCan
ly͟, ir siahassparkedarevolutioninairtravelwith
moreandmorepeoplearoundtheregionchoosingair
sia.
ir sia
rokentravelnorms
aroundtheglobeandhas
risentobecometheworld a
best
outenetworkthrough
fficientandmaintaining
morethan21countries
withappliedlowcostas asimpleaircraftfleetand
corebusiness aroutenetworkbased
onlow-costairports
H P DUC
#$ *+
o?edic
* !!+
oHoliday
$(%
heme
$)
Park
6alueproposition
?anagementteam evenuemodel
rganizational à
development ?arketopportunity
?arketstrategy Competitiveenvironment
Competitiveadvantage
6% $,$!$*
"* $&%
K$),!!"*"$*!)*!
M -.$! *%$/( &0!
M *0,$6%
M *0,$ %*0 /'
M 1*! /'!!
K$),!!"&"*!0
Courteousbutlimited
passengerservice
Productiveandskillful
employeesandsimple,
horthaul-pointtopoint
aggressiveandfocused routesoftentosecondary
managementstructure airports
requent,reliable
Highcraftofutilization schedules
tandardizedfleetof
aircraft
+!*0!!0
0*!$*%"%$,)*!
xpertteamin
ystematic
administrationand managementteam
production andteamwork
6ariousexperience
abilityandskills
omeofhead
xposurein
departmenthave
administrationand
experiencedin
alsoentertainpeople
Warner?usic
*0)*!)
C:D
D
ualityand
afety:
DULH D
DeputyC:D ? UDD
H ? H
Cndonesia:DH ? D ngineering: H
Chai:
ecretary:L ? Commercial: HL
!% #%$(%K
$!
/&&!$(0!$$*'**&
%*
'K*!$ "!$*4K 5
$*'"&!.99;$!< %%"*%%*
* &, /&
('$!< %%"*
$*'/&&!%'*&$* /&
$), !')*! !$=|>( * 2+ !
!#%$(%*&$ )%'
K
0*!$* %%* /&.99?
' $!$*$!$), !*&) %!)&*& !'4
5
± ,,%&*!",$0)*$),*'$,!$*
± 0$$&%&$ %&(%!$)+0$$&&$**&!++$
!$),*'