Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
net/publication/305033478
CITATIONS READS
0 6,471
3 authors, including:
Some of the authors of this publication are also working on these related projects:
I am currently working on a project titled " Sexual harassment in Indian organizations: A qualitative study". View project
All content following this page was uploaded by Sajeet Pradhan on 08 July 2016.
Abstract
Training is for improvement of a person. Training is no longer optional. In the 21st
century, an organization’s capacity to effectively train its people is part of its ability
to survive. And if that capacity isn’t there, or if it’s defective, then the organization
itself will reveal that flaw in a number of destructive ways, including loss of bottom
line profits. Needs identification will help to identify the necessary and relevant
issues for proper planning and implementation. Needs identification is the first
logical step to determine and justify the requirement for training in the first place, it
acts as a prognosis of an organizational ailment. There are various methods and
techniques to identify needs which are then categorized into four major categories :
democratic, diagnostic, analytic and compliance needs. Since none of the technique
is self sufficient in nature it is advisable to have a combination of techniques so as to
get the true result i.e. the actual training needs. Need analysis is the next step in the
training process to determine training for whom, why and what. The three major
components of needs analysis are organizational/strategic analysis, task analysis and
person analysis. Organizational analysis involves determining the extent to which
training is congruent with the company’s business strategy and resources. Since
performance problems are one of the major reasons that companies consider
training for employees, it is important to investigate how personal characteristics,
input, output, consequences and feedback relate to performance and learning. A
task analysis involves identifying the task and the knowledge, skills and abilities that
will be trained for. Competency modeling is a new approach to needs assessment
that focuses on identifying personal capabilities including knowledge, skills,
attitudes, values, and personal characteristics.
More than 50 years ago, McDonald's founder Ray Kroc said, "If we are going to
go anywhere, we've got to have talent, and I'm going to put my money in developing
talent." As a successful food service company, McDonald's continues to uphold and
honor Kroc's philosophy and been leading advocate of training benefits. Training has
become a ubiquitous term in today’s business world. The importance and necessity of
training can be judged by the fact that globally more than $ 100 bn is invested annually
on training. Organizations across the globe have understood the fact that by allocating
both time (man hours) & money towards training will help it in achieving rich dividends
in long run. There was wide spread skepticism that training will be the first casualty (i.e.
training budget will be truncated) during the economic slowdown, but organizations are
sane enough to understand the hazards of slashing the training budget rather they find the
recession to be the right time to upgrade the existing skill set. As of today, corporate
budgets on training are staggering.Infosys, for example, has an annual outlay of $125 mn
on training, while TCS too invests a comparable figure on employee growth.Accenture‘s
global spending on training has been $549 mn per annum. (K.Aswathappa, 2008)
1
Training is no more considered to be just another HR activity which spreads feel good
sentiment; instead it has become a strategic instrument which can catapult the
organization to the next level of performance.
3.1 Training
For decades now – centuries, arguably – training has been seen as something that
supports the workforce. This position stems largely from the perception that training is
an extension of education. Since education has been traditionally viewed as a system of
supporting human growth and development, workforce training has slid conveniently,
some might say logically, into this existing groove of thinking.
In the modern workforce – and that of the foreseeable future – the idea that
workforce training exists as a support system is dangerously outdated. The notion of
support implies that something is important; but not necessarily vital, and certainly not
essential. And it’s because of this view that in many workplaces, training is viewed as an
enhancer; something valuable, yet, ultimately optional. Something to invest in or focus
upon if revenues support it or if time permits it. But certainly nothing is essential.
2
Develops a sense of responsibility to the organization for being competent and
knowledgeable
Improves labour management relation
Reduces outside consulting costs by utilizing competent internal consultation
Stimulates preventive management as opposed to putting out fire
Eliminates suboptimal behaviour (such as hiding tools)
Creates an appropriate climate for growth and communication
Aids in improving organizational communication
Helps employees adjust to change
Aids in handling conflict, thereby helping to prevent stress and tension.
3.2.3 Benefits in Personnel and Human Relations, Intra group and Intergroup
Relations and Policy Implementation
Training
Improves communication between groups and individuals
Aids in orientation for new employee and those taking new jobs through transfer
or promotion.
Provides information on equal opportunity and affirmative action
Provides information on other government laws and administrative policies
Improves interpersonal skills
Makes organizational policies ,rules and regulations viable
Improves morale
Builds cohesiveness in groups
Provides a good climate for learning, growth and co-ordination
Makes the organization a better place to work and live.
3
When there are gaps in the skilled workforce, gaps caused by lack of training,
then, automatically, work become inefficient and money is lost. How much money is lost
depends on the type of gap and how it manifests; but without doubt, regardless of
whether a company sells flowers or microchips, a gap in the skilled workforce costs
money.
In the past, this gap was typically seen only in terms of sales, such as whether a
lack of training caused a sale to be lost. Now, however, we know without any economic
doubt that the costs of ineffective or non-existent training gaps go far beyond lost sales.
These additional financial costs include: rework, missed profits (smaller profits due to
inefficiency), and misallocated resources (money spent trying to fix a gap could be better
spent elsewhere). There is also lost in market share, lost in potential word-of-mouth
advertising from satisfied (or merely served) customers, and the list goes on.
Training can no longer be viewed as a support system, like a good benefits
program or a leading-edge technical infrastructure. In the skilled workforce of the 21st
century, training is essential. It is the core engine of a company, because it supports the
entire skilled workforce. And, frankly, there is no other way – whatsoever – for a
company to comply with this paradigm shift than to understand that training is important
and essential.
4
Trainees relation with the organization(Pre-service Training Needs/In-service
Training Needs)
Number of persons (Individual/Group)
Specific Area(Technical/Behaviour)
5
Conducting a needs assessment is useful in identifying Organizational goals and its
effectiveness in achieving these goals.
Gaps or discrepancies between employee skills and the skills required for
effective job performance.
Problems that may not be solved by training like restructuring, technology up
gradation etc
Conditions under which the training and development activity will occur
Table 3.1 Concerns of Upper level, Midlevel managers and Trainers in Needs
Assessment
Upper Level Middle Level Trainers
Managers Managers
Organizational Is training important Do I want to spend Do I have the budget
Analysis to our business money on training? to buy training
objectives? How much? services?
How does training Will managers support
support our business training?
strategy?
Person What functions or Who should be How will I identify
6
Analysis business units need trained? Managers? which employees need
training? Professionals? training?
Core employees?
Task Analysis Does the For what jobs can What task should be
organization have the training make the trained?
people with the biggest difference What knowledge,
knowledge, skills and in product quality skills ability, or other
ability needed to or customer characteristics are
compete in the service? necessary?
market place?
SMEs should not just be technically competent but also should have sharp
acumen in understanding the subtle aspects of culture, values and structure to do justice
to the training.
7
past training needs analysis and its success in achieving desired training outcome. Of
course, it is historical and may not fit into the current scheme of things but still it can
offer valuable clues to problems and thereby helping in determining correct training
needs.
8
development needs. and process the results.
May enable managers to
manipulate ratings to justify a pay
raise.
May invalidate the appraisal
because of supervisor bias.
May be prohibited o union
employees.
Tests Can be helpful in determining May be constructed for the
deficiencies in terms of audience, and validity can be
Knowledge, skills, or attitudes. questionable.
Easily quantifiable and Do not indicate if measured
comparable knowledge and skills are actually
being used on the job.
Interviews Good at uncovering details of Time consuming.
training needs as well as causes Difficult to analyze and quantify
and solutions of the problems. results.
Can explore unanticipated issues Needs skilled interviewer.
that come up. Can be threatening to SMEs.
Uncover attitudes, causes of Difficult to schedule.
problems and possible solutions. SMEs only provide information
Allow for spontaneous feedback. they think you want to hear.
Assessment Can provide early identification of Selecting people to be included in
Centers people with potential for the high potential process difficult
advancement. with no hard criteria available.
More accurate than intuition. Are time consuming and costly to
Reduce bias and increase administer
objectivity in selection process. May be used to diagnose
development needs rather than
high potential.
9
number of individuals with May not represent the complete
personal views of the group’s picture because the information is
needs. from a group that is not
Establish and strengthen lines of representative of the target
communication. audience.
Documentat Good source of information on Often do not indicate causes of
ion procedure. problems or solutions.
(Technical Good source of task information Reflect the past rather than current
and policy for new jobs and jobs in the situation.
manuals, process of being created. Must be interpreted by skilled data
Audits, Provide clues to trouble spots. analysts.
Records, etc Provide objective evidence or Materials may be obsolete.
results.
Can easily be collected and
compiled.
Bench Learn from industry leaders and Does not build involvement.
Marking competitors. May not be directly relevant.
and Can build credibility. Data from different organizations
Independent Availability of free data on may be misleading.
Research internet. Requires significant analysis.
Avoid rediscovering what is
known.
10
stages prior to the seventh. It’s important that all stages of TNA process remain open to
further adjustments so as to ensure the continuous inclusion of new information and the
refinement of old information. Further, it will help to convince employees throughout the
organization that their opinions count and will be considered. According to Peterson
(1998), the flowchart of training needs assessment process is given in Figure 3.1.
2. PERFORMNCE CONCERN
3. PERFORMANCE OBJECTIVES
F
E
E
D
B 4. TRAINING NEEDS IDENTIFICATION
A
C
K
D
5. ANALYSIS OF TRAINING NEEDS I
S
C
A
R
D
6. TRAINING OBJECTIVES
11
Figure 3.1 Flowchart of the Training Needs Assessment Process
There are three basic elements of Training Needs Analysis Process: organizational
analysis, person analysis, and task analysis. Organization should consider the information
from all three types of analysis before the decision is made to devote time and money for
training. Because organizational analysis is concerned with identifying whether training
fits with the organization’s strategic objectives and whether the organization has the
budget, time and expertise for training. It is usually conducted first. Person analysis and
task analysis are often conducted at the same time because it is difficult to determine
whether performance deficiencies are training problem without understanding the tasks
and the work environment. The following figure 3.2 illustrates the Needs Assessment
process containing the three elements of needs assessment: organizational analysis,
person analysis, and task analysis.
Person Analysis
Input
Output
Consequences
Feedback
Organizational
Analysis Do we want to devote
Strategic Direction time and money for
Support for Training training?
Training Resources
Task Analysis
Work Activity
KSAs
Working Conditions
12
task and person analyses. It has a much broader scope which includes examination of
organizational goals, resources of the organization, transfer climate for training, and
internal and external constraints present in the environment.
The actual components of an organizational analysis depend on the type of
program being instituted and the characteristics of the organization. Only recently little
attention has been given to understanding the strategic plans of the organization and the
implications of such plans for training efforts. Also the scope of the organizational
analysis depends on various variables, including who is to be trained, what type of
training is contemplated, the size of the organization, and so on. An effective
Organizational Analysis should be able to answer following questions (Tannenbaum, ).
How might the training content affect our employees’ relationship with our
customers?
What might suppliers, customers, or partners need to know about the training
program?
How does this program align with the strategic needs of the business?
Should organizational resources be devoted to this program?
What do we need from managers and peers for this training to succeed?
What features of the work environment might interfere with training (e.g., lack of
equipment, no time to use new skills)?
Do we have experts who can help us develop the program content and ensure that we
understand the needs of the business as we develop the program?
Will employees perceive the training program as an opportunity? Reward?
Punishment? Waste of time?
PERSON CHARACTERISTICS
Basic Skills (Cognitive Ability, Reading Level)
Self-efficacy
13
Awareness of Timing Needs, Career interests, Goals
+
INPUT
Understand what,how,when to perform
Situational Constraints
Opportunity to perform
+
OUTPUT
Expectations for Learning and Performance
+
CONSEQUENCES
Norms
Benefits
Rewards
+
FEEDBACK
Frequency
Specificity
Detail
Task analysis should be undertaken only after the organizational analysis has determined
that the organization wants to devote time and money for training.
14
Steps in task Analysis
4. Once the tasks are identified, it is important to identify the knowledge, skills, or
abilities necessary to successfully perform each task. This information can be
collected through interviews and questionnaires.
15
Successful companies everywhere have determined that it is critical to understand
the competencies, which are necessary in order to attain strategic objectives. The need for
an increasingly flexible workforce and the ability to redefine organizational structures to
quickly meet changing strategies demonstrates the need for competency based tools and
applications.
3.7 Conclusion
Previously training was considered as an activity not capable of adding value to
business results. It was considered as a costly investment by many. As a result, whenever
there was cash crunch or losses in the business, cessation of training was seen as an easy
and convenient option for cost reduction. Today, Training has become an integral part of
every organization’s strategy. It not only deals with the knowledge, skills and attitude
deficit in current job but also addresses future capabilities of an organization to survive
the unseen and unpredictable future. The so called subjective and unaccountable training
in its new incarnation has become panacea of sort by providing remedy for almost all
organizational ills.
3.8 References
Aswathappa, K. (2008).Human Resource Management. Tata McGraw Hill Publishing,
pp. 205-06.
Kaufman, Rogers (1994). Auditing your needs assessment. Training & Development
(February issue): 22-23.
Mirabile, R.J. (1997). Everything you wanted to know about Competency Modeling.
Training and Development (August issue)
16
Reinhart, C. (2000). How to Leap over Barriers to Performance. Training and
Development (Jan, issue):20-24.
pp.205-206.
17