Introduction To Consumer Awareness

INTRODUCTION TO CONSUMER AWARENESS
Consumer awareness is the vital to avoid scams, identity theft and overcharging. In
the modern economic age, when most business transactions are conducted online
or via electronic means, consumers must be especially diligent about practicing
consumer awareness protecting their identities and their resources against criminals
who would exploit them. Consumers should be vigilant and aware of potential
problems so they do not get ripped off by con artists. Consumers can learn how to
protect their privacy, analyze advertisements, recognize scams and become a smart
can buyer and home buyer using online and offline resources. Spending the time to
become an aware consumer is well worth the effort to avoid paying more than is
necessary or worse, leaving your entire bank account and financial history open to
attack.
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MEANING OF CONSUMER AWARENESS
In this age of capitalism and globalization, the main objective of each producer is
to maximize his profit. In each and every possible way the producer are trying the
sale of their products.
Therefore, in increase the sale of their aim they forget the interests of the
consumers and starts exploiting them for example over charging under weighing,
selling of adulterated and poor quality goods misleading the consumers by giving
false adds. Etc. thus in order to save himself for being cheated, it is necessary for a
consumer to be aware. In this way, consumer awareness means creating awareness
of a consumer towards his rights and duties.
Consumer awareness, which refers to a buyer’s knowledge of a particular product

or company, allows the buyer to get the most from what he buys. Consumers know
more about their choices when they have product information and benefit from
knowing their rights, hearing about alerts and warnings and findings out about
safety issues.
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NEED AND IMPORTANCE OF CONSUMER
AWARENESS
It has been observed very often that a consumer does not get right goods and
services. He is charged a very high price or adulterated or low quality goods are
sold to him. Therefore it is necessary to make him aware. Following facts classify
the needs of making consumers aware:-
1. To achieve maximum satisfaction:
The income of every individual is limited. He wants to buy maximum goods and
services with his income. He gets full satisfaction only by this limited adjustment.
Therefore it Is necessary that he should get the goods which are measured
appropriately and he should not be cheated in any way. For this he should be made
aware.
2. protection against exploitation:

Producers and sellers exploit the consumers in many ways as underweighting
more price, selling duplicate goods etc. big companies through their
advertisement also mislead the consumers.
3. Control over consumption of harmful goods:
There are several such goods available in market which cigarette, tobacco,
liquor etc. the consumer education and awareness motivate people not to
purchase such goods which are very harmful for them.
4. Motivation for saving :
The awareness controls people from wastage of money and extravagancy and
inspire them to take right decision. Such consumers are not attracted by sale,
concession, free gifts, attractive packing etc. due to which people can use
their income in a right way and can save money.
5. Knowledge regarding solution of problems:
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The consumers are cheated due to illiteracy, innocence and lack of
information. Therefore it becomes necessary that the information about their
rights should be provided to them so that they cannot be cheated by producers
and sellers.
6. construction of healthy society:
Every member of the society is a consumer. So, if the consumer is aware and
rationale, then complete society becomes healthy and alert towards their rights.
RIGHTS OF CONSUMERS
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Consumers have the right to buy good commodities and services from the market.
Generally a consumer has got the following rights:
1. Right to safety:
This is essential for producers that they should obey the rules related to the
safety of consumers. E.g. In the pressure cooker there is a safety valve which if
faulty can lead to a fatal accident.
2. Right to choose:
A consumer has the right o select any goods or services when he buys it.
Suppose you purchase a gas connection and the gas dealer compels you to
buy the burner also along with gas connection, but you want to buy gas
connection only, and there is no requirement of the burner. In this situation
your right to selection is not followed. The reason is that the seller
pressurizes you to buy that thing which you do not want to buy. In this
situation you can take legal action against the seller.
3. Right to be informed:
When we purchase any product we see that some special information are
written on the packet. Such as- batch no.
Of the commodity, manufacturing date, expiry date, Address of
manufacturing company of the goods etc. it is necessary to provide
important information because consumer are given right to obtain
information about things and service which they buy.
4. Right to information:
In the year 2005, the govt. of INDIA has made law known as right to
information. The right to information law provides the right to get the
information about all the activities of the govt. departments. The consumers
also have right to get the consumers education.
5. Right to redressal:
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The consumers have right to redressal against the not feasible bargaining and
exploitation. If a consumer has to bear any loss, then on the basis of the
quantity of loss, the consumer has right to get redressal.
CONSUMER PROTECTION ACT

IN 1986,the consumer protection act was passed by the govt. of INDIA. The
Consumer Protection Act is famous as COPRA. The main objective of this
act is to decide the complaints of the consumers immediately and to make a
legal proceedings easy. The court at district level hears the cases related to
the claims up to RS. 20 LAKHS And more than that is heard at state court
and above I CRORE the cases are heard at national level.
IMPORTANCE OF CONSUMER AWARENESS:

 Consumer awareness plays a key role in customer decision making.
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 By increasing a potential or current customer’s knowledge about a product,
service or business, a healthy economic environment is established in which
customers are informed and protected and businesses are accountable.
BENEFITS:
 Consumer awareness benefits both individuals and society as whole.
 The benefits of consumer awareness for individual includes enhanced
critical thinking, improved life skills and increase self confidence.
 Consumer awareness benefits society by promoting customer satisfaction
increasing economic stability and creating realistic customers expectations..
FACTORS INNFLUENCING CONSUMER AWARENESS:
 Cultural factors: includes a consumer culture and sub culture and social
class.
 Social factors: includes groups, family, roles and status.
 Personal factors: includes such variable as age and life cycle stage,
occupation, economic circumstances, life style etc.
 Psychological factors: affecting our purchase decisions include motivation

and perception learning, beliefs and attitude.
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OBJECTIVES OF CONSUMER AWARENESS
CONSUMER AWARENESS is a marketing term that relates to making
consumers aware of their rights. consumers need to be aware of products and
administrations, these attributes, costs, places, to purchase and promotions.
ASSURANCE is the avocation of the producer of the merchandise or
administrations to lead broad research into a product or administration,
analyze the outcomes and assess it in relation to consumer needs and
fulfillment.
DECISION is about having the option to pick what best suits consumer
requirements and won’t hurt the consumer.
INFORMATION a major part of customer awareness flash hoods in being an
educated customer.
CONSUMEERS RIGHTS consumers are without rights and consumer
awareness is about propelling these rights.
QUES.4.4.[1] ON THE BASIS OF GENDER HOW MANY

RESPONDENTS ARE AWARE OF THEIR CONSUMER RIGHTS?
TABLE 4.4.1
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GENDER YES NO TOTAL
MALE 29 1 30
[96.66%] [3.33%]
FEMALE 18 2 20
[90%] [10%]
SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES
NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE.
Females Males
no; 10% Yes; 22%
yes; 90% No; 78%
TABLE 4.4[1] reveals that out of 30 males respondents [96.66%] respondents are aware
of their consumer rights and remaining [3.33%] does not on the same side females
respondents out of 20 respondents [90%] informants are aware of their consumer rights
and [10%] respondents does not.
Interpretation: This shows that males respondents are more aware of their consumer
rights than females respondents.
QUES.4.4 [2] ON THE BASIS OF OCCUPATION HOW MANY

TABLE 4.4[2]
OCCUPATION YES NO TOTAL

STUDENT 40 2 42
[95.23%] [4.7%]
EMPLOYEE 2 2
[100%]
Page | 9
B.MEN 2 2 4
[50%] [50%]
OTHERS 2 -- 2
[100%]
NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .
160.00%
140.00% 0.5
120.00%
0.05
100.00%
NO
80.00%
100% 0 100% YES
60.00% 95%
40.00% 50%
20.00%
0.00%
STUDENT EMPLOYEE B.MEN OTHERS
TABLE 4.4[2] shows that out of 42 students respondents[95.23%] respondents are aware
of their consumer rights and [4.7%]are not on the same out of 2 employees respondents
are[100%] aware and out of 4 B.M respondents [50%] informants are aware of their
consumer rights and [50%] respondents are not. and others respondents are [100%] aware
of their rights.
Interpretation: This shows that maximum respondents are aware of their consumer rights.
QUES.4.4[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE
GROUP ARE AWARE OF THEIR CONSUMER RIGHTS?
TABLE 4.4[3]
AGE GROUP YES NO TOTAL

BELOW 18 5 - 5
[100%]
18 TO 30 37 3 40
[92.5%] [7.5%]
30 TO 40 4 - 4
[100%]
ABOVE 40 1 - 1
[100%]
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NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE
400%
350%
300%
280.00%
250%
NO
200%
YES
150%
0.00% 7.50% 0.00%
100%
100.00% 92.50% 100.00% 100.00%
50%
0%
BELOW 18 18 TO 30 30 TO 40 ABOVE 40
TABLE 4.4[3] depicts that out of 5 respondents from age group below 18 respondents
they are [100%] aware of their rights and from 18 to 30 [92.5%] respondents are aware
and [7.5%] are not and from 30 to 40 respondents are [100%] aware of their rights above
40 the respondents are [100%] aware of their consumer rights.
INTERPRETATION: This shows that maximum respondents on the basis of occupation
are aware of their consumer rights.

RESPONDENTS BUY BRANDED FOOD ITEMS AND MEDICINES?
TABLE 4.5.[1]
GENDER YES NO TOTAL

MALE 26 4 30
[86.66%] [13.33%]
FEMALE 18 2 20
[75%] [25%]
NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE.
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FEMALES MALES
NO; 25% NO; 13%
YES; 75% YES; 87%
TABLE 4.5[1] manifests that out of 30 males respondents[86.66%] respondents buy

branded food items and remaining [13.33%]does not on the same side females
respondents out of 20 respondents [75%] informants are those who buy branded food
items and medicines and [25%] does not.
Interpretation: this shows that males respondents buy branded food items and medicines
than females respondents.
QUES.4.5. [2] ON THE BASIS OF OCCUPATION HOW MANY

TABLE 4.5[2]

STUDENT 37 5 42
[88.09%] [11.9%]
EMPLOYEE 2 2
[100%]
B.MEN 3 1 4
[75%] [25%]
OTHERS 2 -- 2
[100%]
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0% 0%
100.00% 12%
25%
80.00%
60.00% 100% 100% NO

88%
75% YES
40.00%
20.00%
0.00%
TABLE 4.5[2] shows that out of 42 students respondents[88.09%] respondents buy

branded food items and [11.9%]are not on the same out of 2 employees respondents
are[100%] buy branded items and out of 4 B.M respondents [75%] informants buy
branded items and [25%] respondents are not. and others respondents are [100%] buy
branded food items..
Interpretation: this shows that maximum respondents on the basis of age group buy
branded food items and medicines.
QUES.4.5.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE
GROUP BUY BRANDED FOOD ITEMS AND MEDICINES?
TABLE 4.4[3]

BELOW 18 3 2 5
[60%] [40%]
18 TO 30 37 3 40
[90%] [10%]
30 TO 40 4 - 4
[100%]
ABOVE 40 1 - 1
[100%]
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400%
350%
300%
280%
250%
NO
200%
YES
150%
10% 0%
100% 40%
90% 100% 100%
50% 60%
0%
TABLE 4.5[3] DEPICTS that out of 5 respondents from age group below 18 [60%]
respondents buy branded food items [40%] respondents does not and from 18 to 30
[90%] respondents buy branded food items and [10%] does not from 30 to 40
respondents are [100%]respondents buy branded food items above 40 the respondents are
[100%] buy branded food items and medicines.
INTERPRETATION: This shows that maximum respondents on the basis of age group
buy branded food items and medicines.
RESPONDENTS EXAMINE THE EXPIRY DATE OF THE ITEMS YOU
BUY?
TABLE 4.6.[1]
GENDER YES NO TOTAL

MALE 27 3 30
[90%] [10%]
FEMALE 19 1 20
[95%] [5%]
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FEMALES MALES
NO; 5% YES; 22%
NO; 78%
YES; 95%
TABLE 4.6.[1] manifests that out of 30 males respondents[90%] respondents buy

branded food items and remaining [10%] does not on the same side females respondents
out of 20 respondents [95%] informants are those who buy branded food items and
medicines and [5%] does not.
Interpretation: this shows that males respondents examine the expiry dates of the products

RESPONDENTS EXAMINE THE EXPIRY DATE OF PRODUCTS
MENTIONED ON THEM?
TABLE 4.6[2]
STUDENT 39 3 42
[92.5%] [7.14%]
EMPLOYEE 2 2
[100%]
B.MEN 3 1 4
[75%] [25%]
OTHERS 2 -- 2
[100%]
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8
7
2.8
6 2.4
5 4.4
1.8
Series 2
4
Series 1
3 4.5
4.3
3.5
2 2.5
1
0
Category 1 Category 2 Category 3 Category 4
It is clear from table that out of 42 students respondents[92.85%] examine the expiry date
and the remaining [7.14%] does not on the same out of 2 employees respondents [100%]
examine the expiry date and out of 4 B.M respondents [75%] informants examine and
[25%] respondents does not and others respondents [100%] examine the expiry date of
the items before purchasing them.
Interpretation: it seems from table that maximum respondents on the basis of age group
examine the expiry date of the products before buying the products.

GROUP EXAMINE THE EXPIRY DATE OF THE PRODUCTS ?
TABLE 4.6[3]

BELOW 18 3 2 5
[60%] [40%]
18 TO 30 37 3 40
[95%] [5%]
30 TO 40 4 - 4
[100%]
ABOVE 40 1 - 1
[100%]
Page | 16
400%
350%
300%
250%
no
200%
yes
150%
100%
50%
0%
TABLE 4.6[3] manifests that out of 5 respondents from age group below 18 [60%] check
the expiry date of the products and [40%] respondents does not and from 18 to 30 [95%]
respondents and [10%] does not examine the expiry date and from 30 to 40 respondents
[100%] examine the expiry date of the products and above 40 the respondents [100%]
examine the expiry date of the product before purchasing the product.
INTERPRETATION: This shows that maximum respondents on the basis of
Age group examine the expiry date of the product before purchasing them.

RESPONDENTS CHECK THE WEIGHT OF THE PRODUCTS
MENTION ON THEM ?
TABLE 4.7.[1]
GENDER YES NO TOTAL

MALE 22 8 30
[73.3%] [26.6%]
FEMALE 10 10 20
[50%] [50%]
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FEMALES MALES
NO; 27%
NO; 50% YES; 50%
YES; 73%
From TABLE 4.7.[1] shows that out of 30 males respondents[73.3%] respondents check
the weight of the products mention on items and remaining [26.6%] does not on the same
side females respondents out of 20 respondents [50%] informants are those who check
the weight of the products and [50%] does not Check the same
Interpretation: This shows that Males respondents check the weight of the product more

RESPONDENTS CHECK THE WEIGHT OF THE PRODUCTS
MENTION ON THE ITEMS?
TABLE 4.7[2]

STUDENT 26 16 42
[61.9%] [38.09%]
EMPLOYEE 1 1 2
[50%] [50%]
B.MEN 3 1 4
[75%] [25%]
OTHERS 2 -- 2
[100%]
Page | 18
0%
100.00% 25%
38%
80.00% 50%
60.00% 100% NO
75% YES
40.00% 62%
50%
20.00%
0.00%
TABLE 4.7.[2] shows that out of 42 students respondents[61.9%] Informants check the
weight of the products and [38.09%] does not on the same out of 2 employees
respondents [50%] are those who check the weight and [50%] does not similarly out of 4
B.M respondents [75%] informants check the weight of the product and [25%]
respondents does not and others respondents [100%] check the weight of the product
before purchasing the products..
Interpretation: this shows that maximum respondents on the basis of age group buy
branded food items and medicines.

GROUP CHECK THE WEIGHT OF THE PRODUCT MENTIONED ON
THE PRODUCTS?
TABLE 4.7.[3]

BELOW 18 4 1 5
[80%] [20%]
18 TO 30 24 16 40
[60%] [40%]
30 TO 40 3 1 4
[75%] [25%]
ABOVE 40 1 - 1
[100%]
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0%
100% 20% 25%
90% 40%
80%
70%
60% 100% NO
50% 80% 75% YES
40% 60%
30%
20%
10%
0%
It seems from TABLE 4.7.[3] that out of 5 respondents from age group below 18 [80%]
respondents check the weight of the products [20%] respondents does not and from 18 to
30 [60%] respondents check the weight of the product mentioned on them and [40%]
does not from 30 to 40 respondents are [75%]respondents check the weight and [25%]
informants does not check the weight and above 40 the respondents [100%] check the
weight of the product mentioned on them.
INTERPRETATION: This shows that maximum respondents on the basis of age group
check the weight of the product mentioned on them before purchasing the products.

RESPONDENTS HAVE COME ACROSS ADULTERATION IN THE
FOOD ITEMS?
TABLE 4.8.[1]
GENDER YES NO TOTAL

MALE 21 9 30
[70%] [30%]
FEMALE 8 12 20
[40%] [60%]
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FEMALES MALES
NO; 30%
YES; 40%
NO; 60%
YES; 70%
TABLE 4.8.[1] manifests that out of 30 males respondents[70%] respondents have come
across adulteration in the food items and remaining [30%] does not on the same side
females respondents out of 20 respondents [40%] informants are those who have come
across adulteration in the food items and [50%] of them does not.
Interpretation: This shows that Males respondents have come across adulteration in food
items more than the Females respondents.

RESPONDENTS HAVE COME ACROSS ADULTERATION IN FOOD
ITEMS?
TABLE 4.8[2]
STUDENT 24 18 42
[57.14%] [42.85%]
EMPLOYEE - 2 2
[100%]
B.MEN 3 1 4
[75%] [25%]
OTHERS 2 -- 2
[100%]
Page | 21
0%
100.00% 25%
43%
80.00%
60.00% 100% 100% NO

75% YES
40.00% 57%
20.00%
0%
0.00%
It is clear from table that out of 42 students respondents [57.14%] have come across
adulteration in food items and the remaining [42.85%] does not on the same out of 2
employees respondents [100%] have never come across adulteration in food items .from
4 B.M respondents [75%] informants have come across adulteration and [25%]
respondents does not and others respondents [100%] come across adulteration in the
food items.
Interpretation: it seems from table that maximum respondents on the basis of age group
have come across adulteration In food items.

GROUP HAVE COME ACROSS ADULTERATION IN FOOD ITEMS?
TABLE 4.8[3]

BELOW 18 5 - 5
[100%]
18 TO 30 22 18 40
[55%] [45%]
30 TO 40 1 3 4
[25%] [75%]
ABOVE 40 1 - 1
[100%]
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0% 0%
100%
90%
45%
80%
70% 75%
60% 100% 100% no
50%
yes
40%
55%
30%
20% 25%
10%
0%
TABLE 4.8[3] manifests that out of all respondents from age group below 18 [100%]
have come across and from 18 to 30 [55%] respondents have come across the same and
[45%] does not. From 30 to 40 respondents [25%] informants have come across
adulteration in food items and [75%] does not. Above 40 the respondents have [100%]
come across adulteration in food items.
Age group have come across adulteration in food items.

RESPONDENTS COMPLAIN THE SHOPKEEPER FOR ANY WRONG
PRODUCT?
TABLE 4.9.[1]
GENDER YES NO TOTAL

MALE 27 3 30
[90%] [10%]
FEMALE 15 55 20
[75%] [25%]
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FEMALE MALES
YES; 19% NO; 10%
NO; 81% YES; 90%
TABLE 4.9.[1] manifests that out of 30 males respondents[90%] respondents complain

the shopkeeper for any wrong product and remaining [10%] does not on the same side
females respondents out of 20 respondents [75%] informants are those who complaint the
shopkeeper for any wrong product and [25%] of them does not complaint the
shopkeeper.
Interpretation: This shows that Males respondents complain the shopkeeper more for any
wrong product or items more than the Females respondents.

RESPONDENTS COMPLAIN THE SHOPKEEPER FOR ANY WRONG
PRODUCT OR ITEM?
TABLE 4.9.[2]

STUDENT 34 8 42
[80%] [20%]
EMPLOYEE 2 - 2
[100%]
B.MEN 4 - 4
[100%]
OTHERS 2 -- 2
[100%]
Page | 24
0% 0% 0%
100.00% 20%
80.00%
60.00% 100% 100% 100% NO

80%
40.00% YES
20.00%
0.00%
It is clear from table that out of 42 students respondents [80%] respondents complain the
shopkeeper and the remaining [20%] does not on the same side out of 2 employees
respondents, the informants [100%] complain the shopkeeper .from 4 B.M respondents
[100%] informants complain the shopkeeper and others respondents [100%] complain the
shopkeeper for wrong product.
Interpretation: it seems from table that maximum respondents on the basis of occupation
complain the shopkeeper for wrong product or item.

GROUP COMPLAIN THE SHOPKEEPER FOR WRONG PRODUCT?
TABLE 4.9[3]

BELOW 18 3 22 5
[60%] [40%]
18 TO 30 35 5 40
[87%] [13%]
30 TO 40 4 4
[100%] -
ABOVE 40 1 - 1
Page | 25
[100%]
100%
90% 40%
80%
70%
60% 100% 100%
95% no
50%
yes
40% 60%
30%
20%
10%
0%
TABLE 4.9[3] reveals that out of all respondents from age group below 18 [60%]
respondents complain the shopkeeper for wrong product and [40%] does not. From age
group 18 to 30 [87%] respondents complain the shopkeeper and [12.5%] does not. From
30 to 40 respondents [100%] informants have make a complaint against the shopkeeper
Above 40 the respondents have [100%] respondents complait the shopkeeper for wrong
product .
age group complain the shopkeeper for any wrong product or item.
RESPONDENTS HAVE FILLED A CASE IN THE CONSUMER COURT?
TABLE 4.10.[1]
GENDER YES NO TOTAL

MALE 8 22 30
[26.66%] [73.33%]
FEMALE 2 18 20
[10%] [90%]
Page | 26
FEMALES MALES
NO; 8%
YES; 27%
NO; 73%
YES; 92%
TABLE 410.[1] manifests that out of 30 males respondents[26.6%] respondents filled a

case in the consumer court and remaining [73.3%] does not on the same side females
respondents out of 20 respondents [10%] informants are those who does not filled case in
the consumer court and [90%] of them.
Interpretation: This shows that Males respondents filled more cases In the consumer court
than the Females respondents.

RESPONDENTS HAVE FILLED A CASE IN THE CONSUMER COURT?
TABLE 4.10.[2]

STUDENT 6 36 42
[14.28%] [85.85%]
EMPLOYEE - 2 2
[100%]
B.MEN 2 2 4
[50%] [50%]
OTHERS 2 -- 2
[100%]
Page | 27
0%
100.00%
90.00%
80.00% 50%
70.00%
86%
60.00% 100% 100% NO
50.00%
YES
40.00%
30.00% 50%
20.00%
14%
10.00% 0%
0.00%
It is clear from table that out of 42 students respondents [14.28%] respondents filled a
case in the consumer court and the remaining [85.85%] does not on the same side out of 2
employees respondents, the informants [100%] does not filled a case in the consumer
court. from 4 B.M respondents [50%] informants filled a case and [50%] does not and
others respondents [100%] filled a case in the consumer court.
Interpretation: it is clear from table that, maximum respondents on the basis of
occupation does not filled ant case in the consumer court.

GROUP FILLED A CASE IN THE CONSUMER COURT?
TABLE 4.10[3]

BELOW 18 - 5 5
[100%]
18 TO 30 8 32 40
[20%] [80%]
30 TO 40 1 3 4
[25%] [75%]
ABOVE 40 1 - 1
[100%]
Page | 28
100%
90%
80%
70%
60%
no
50%
yes
40%
30%
20%
10%
0%
IT seems from TABLE 4.10[3] that out of all respondents from age group below 18
[100%] respondents have not filled any case From age group 18 to 30 [20%] respondents
have filled a case in the consumer court and remaining [80%] does not .similarly From 30
to 40 [25%]filled a case and [75%] does not and above 40 age group, respondents [100%]
filled a case in the consumer court.
INTERPRETATION: Hence it is quite clear that maximum respondents on the basis of
age group does not any case in the consumer court.

RESPONDENTS HAVE WATCHED SOME T.V PROGRAMMES ABOUT
THE PRODUCT ANALYYSIS AND RELATED MATTER FOR THE
GUIDANCE OF THE CONSUMER?
TABLE 4.11.[1]
GENDER YES NO TOTAL

MALE 28 2 30
[93.33%] [6.66%]
FEMALE 19 1 20
[95%] [5%]
Page | 29
FEMALES MALES
NO; 5% NO; 7%
YES; 95% YES; 93%
TABLE 4.11.[1] reveals that out of 30 males respondents[93.33%] respondents watched

some T.V programs about the product analysis and related matter for the guidance of the
consumer and remaining [6%] does not on the same side females respondents out of 20
respondents [95%] informants are those who watched some T.V programs and [5%]
informants does not.
Interpretation: This shows that females respondents watched more T.V programs than
females respondents about the product analysis and related matter for the guidance of the
consumer.

RESPONDENTS WATCHED SOME T.V PROGRAM ABOUT THE
PRODUCT ANALYSIS AND RELATED MATTERS?
TABLE 4.11.[2]

STUDENT 39 3 42
[92.85%] [7.14%]
EMPLOYEE 2 - 2
[100%]
B.MEN 4 - 4
[100%]
OTHERS 2 - 2
[100%]
Page | 30
0% 0% 0%
100.00%
98.00%
7%
96.00%
100% 100% 100% NO
94.00%
YES
92.00%
93%
90.00%
88.00%
It is clear from table that out of 42 students respondents [92.85%] respondents watch
some T.V programs and the remaining [7.14%] does not on the same side out of 2
employees respondents, the informants [100%] watch some T.V programs. from 4 B.M
respondents [100%] informants watch some T.V programs and others respondents too.
occupation watched some T.V programs about the product analysis and related matters.

GROUP WATCHED SOME T.V PROGRAMS ABOUT THE PRODUCT
ANALYSIS AND RELATED MATTERS ?
TABLE 4.11.[3]

BELOW 18 5 - 5
[100%]
18 TO 30 37 3 40
[92.5%] [7.5%]
30 TO 40 4 - 4
[100%]
ABOVE 40 1 - 1
[100%]
Page | 31
0% 0% 0%
100%
98%
8%
96%
100% 100% 100% no
94%
yes
92%
93%
90%
88%
IT is clear from TABLE 4.10[3] that out of all respondents from age group below 18
[100%] respondents have watched some t.v programs. From age group 18 to 30 [92.5%]
respondents have watched some programs and remaining [7.5%] does not .similarly From
30 to 40 and above 40 age group, respondents [100%] watched some T.V programs and
related matters.
age group have watched some T.V programs and related matters.
QUES.4.12.[1]HOW MANY RESPONDDENTS ON THE BASIS OF

GENDER KNOW THEIR RIGHT TO SAFETY?
TABLE 4.12.[1]
GENDER YES NO TOTAL

MALE 23 7 30
[76.66%] [23.33%]
FEMALE 6 14] 20
[30%] [70%]
Page | 32
FEMALES MALES
YES; 30% NO; 23%
NO; 70%
YES; 77%
TABLE 4.11.[1] manifests that out of 30 males respondents[76.66%]know their right to

safety and remaining [23.33%] does not and from 20 females respondents [30%]
respondents know their right to safety and remaining [70%] does not.
Interpretation: This shows that males respondents know their right to safety more when
compared to females respondents.

RESPONDENTS ARE AWARE OF THEIR RIGHT TO SAFETY?
TABLE 4.12.[2]
STUDENT 24 18 42
[57.14%] [42.85%]
EMPLOYEE - 2 2
[100%]
B.MEN 3 1 4
[75%] [25%]
OTHERS 2 - 2
[100%]
Page | 33
0%
100.00%
25%
90.00% 43%
80.00%
70.00%
60.00% 100% 100% NO
50.00%
75% YES
40.00% 57%
30.00%
20.00%
10.00% 0%
0.00%
It is clear from the table that out of 42 respondents [57.14%] informants are aware of
their right to safety and remaining [42.85%] respondents does not. same side from 2
employees respondents both are [100%] aware of their right. Out of 4 business men
respondents [755] respondents are those who are aware of their right and [25%] are not
and from others respondents they are [100%] aware of their right to safety.

occupation are aware of their right to safety.

GROUP ARE AWARE OF THEIR RIGHT TO SAFETY?
TABLE 4.12[3]
BELOW 18 3 2 5
[60%] [40%]
18 TO 30 23 17 40
[57.5%] [42.5%]
30 TO 40 3 1 4
[75%] [25%]
ABOVE 40 1 - 1
[100%]
Page | 34
0%
100%
25%
90% 40% 43%
80%
70%
60% 100% no
50%
75% yes
40% 60% 58%
30%
20%
10%
0%
IT is clear from TABLE 4.10[3] that out of 5 respondents from age group below 18
[60%] respondents are aware of their right and remaining[40%] are not .From age group
18 to 30 [57.5%] respondents know their right and remaining [42.5%] does not .similarly
From 30 to 40 [75%] know their right ND [25%] does not and above 40 age group,
respondents are [100%] are aware of their right to safety.

age group know their right to safety.
QUES.4.13.[1]HOW MANY RESPONDENTS ON THE BASIS OF

GENDER KNOW THEIR RIGHT TO INNFORMATION?
TABLE 4.13.[1]
GENDER YES NO TOTAL

MALE 17 13 30
[56.66%] [43.33%]
FEMALE 13 7 20
[65%] [35%]
Page | 35
FEMALES MALES
NO; 35%
NO; 43%
YES; 65% YES; 57%
TABLE 4.13.[1] manifests that out of 30 males respondents[56.66%]know their right to

information and remaining [43.33%] does not and from 20 females respondents [65%]
respondents know their right to information and remaining [35%] does not.
Interpretation: This shows that males respondents know their right to information more
when compared to females respondents.

RESPONDENTS ARE AWARE OF THEIR RIGHT TO SAFETY?
TABLE 4.13.[2]
STUDENT 24 18 42
[57.14%] [42.85%]
EMPLOYEE - 2 2
[100%]
B.MEN 3 1 4
[75%] [25%]
OTHERS 2 - 2
[100%]
Page | 36
0%
100.00%
25%
90.00% 43%
80.00%
70.00%
60.00% 100% 100% NO
50.00%
75% YES
40.00% 57%
30.00%
20.00%
10.00% 0%
0.00%
It is clear from the table that out of 42 respondents [57.14%] informants are aware of
their right to information and remaining [42.85%] respondents does not. same side from
2 employees respondents both are [100%] aware of their right. Out of 4 business men
respondents [75%] respondents are those who are aware of their right and [25%] are not
and from others respondents they are [100%] aware of their right to information.

occupation are aware of their right to Information.

GROUP ARE AWARE OF THEIR RIGHT TO INFORMATION?
TABLE 4.13[3]
BELOW 18 3 2 5
[40%] [60%]
18 TO 30 23 17 40
[62.5%] [37.5%]
30 TO 40 3 1 4
[50%] [50%]
ABOVE 40 1 - 1
[100%]
Page | 37
0%
100%
90% 38%
80% 50%
60%
70%
60% 100% no
50%
yes
40% 63%
30% 50%
40%
20%
10%
0%
IT is clear from TABLE 4.15[3] that out of 5 respondents from age group below 18
[40%] respondents know their RIGHT TO INFORMATION and remaining[60%] does
not .From age group 18 to 30 [62.5%] respondents know their right and remaining
[37.5%] does not .similarly From 30 to 40 [50%] know their right and [50%] does not
and above 40 age group, respondents are [100%] are aware of their right to information.

age group know their right to information.
Page | 38

Introduction To Consumer Awareness

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Introduction To Consumer Awareness

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INTRODUCTION TO CONSUMER AWARENESS

Consumer awareness, which refers to a buyer’s knowledge of a particular product

2. protection against exploitation:

CONSUMER PROTECTION ACT

IMPORTANCE OF CONSUMER AWARENESS:

FACTORS INNFLUENCING CONSUMER AWARENESS:

 Social factors: includes groups, family, roles and status.

 Psychological factors: affecting our purchase decisions include motivation

QUES.4.4.[1] ON THE BASIS OF GENDER HOW MANY

no; 10% Yes; 22%

yes; 90% No; 78%

QUES.4.4 [2] ON THE BASIS OF OCCUPATION HOW MANY

OCCUPATION YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

AGE GROUP YES NO TOTAL

QUES.4.5.[1] ON THE BASIS OF GENDER HOW MANY

GENDER YES NO TOTAL

NO; 25% NO; 13%

YES; 75% YES; 87%

TABLE 4.5[1] manifests that out of 30 males respondents[86.66%] respondents buy

QUES.4.5. [2] ON THE BASIS OF OCCUPATION HOW MANY

OCCUPATION YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

60.00% 100% 100% NO

TABLE 4.5[2] shows that out of 42 students respondents[88.09%] respondents buy

AGE GROUP YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

GENDER YES NO TOTAL

NO; 5% YES; 22%

TABLE 4.6.[1] manifests that out of 30 males respondents[90%] respondents buy

QUES.4.6. [2] ON THE BASIS OF OCCUPATION HOW MANY

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

QUES.4.6.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE

AGE GROUP YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

QUES.4.7.[1] ON THE BASIS OF GENDER HOW MANY

GENDER YES NO TOTAL

QUES.4.7. [2] ON THE BASIS OF OCCUPATION HOW MANY

OCCUPATION YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

QUES.4.7.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE

AGE GROUP YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

QUES.4.8.[1] ON THE BASIS OF GENDER HOW MANY

GENDER YES NO TOTAL

QUES.4.8. [2] ON THE BASIS OF OCCUPATION HOW MANY

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

60.00% 100% 100% NO

QUES.4.8.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE

AGE GROUP YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

QUES.4.9.[1] ON THE BASIS OF GENDER HOW MANY

GENDER YES NO TOTAL

YES; 19% NO; 10%

NO; 81% YES; 90%

TABLE 4.9.[1] manifests that out of 30 males respondents[90%] respondents complain

QUES.4.9. [2] ON THE BASIS OF OCCUPATION HOW MANY

OCCUPATION YES NO TOTAL

60.00% 100% 100% 100% NO

QUES.4.9.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE

AGE GROUP YES NO TOTAL

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

GENDER YES NO TOTAL