SENA

CENTRO DE BIOTECNOLOGÍA AGROPECUARIA

EVIDENCIA 2: MARKET PROJECTION

ONÍAS TORREJANO DE LEÓN

CC. 1.085.038.482

CEL. 318 846 54 52

COLOMBIA

AGUSTIN CODAZZI-CERSAR

19 DE MARZO DE 2019
 Actividad de aprendizaje 3

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible conseguir
las metas propuestas en la proyección de un mercado, afortunadamente existen recursos que apoyan y
orientan este proceso, especialmente en inglés.
En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el material
de formación denominado Expressing opinions and preferences correspondiente a esta actividad de
aprendizaje y adicionalmente el siguiente material complementario:

 Market share projection tips for small business.

 8 steps for the success of a marketing plan.

Luego de estas consultas, realice lo siguiente:

 Elabore en inglés un mapa conceptual del tema visto en el primer material complementario indicado.
 Market Share Projection Tips for Small Businesses

1. Every small business wants to increase sales and grow market share.
Onías
2. To be successful requires the ability to assess the company’s current business
3. quantify the business that remains, and then adopt strategic planning initiatives that
Torrejano
increase sales
Grupo 14

Steps to conduct a market study

1. Determine Market Size 2. Determine Current Business Relative to Potential Business 3. Determine Current Market Share

Once the small business has determined all the variables, the entire process to determining
market share is pretty simple. The problem is accumulating the data on the size of a given
market. To help, there are several sources of information that can be used. Some of these
include: trade magazines, industry or market publications, the internet itself and getting the
information directly from customers.

How Can a Company Project its Future Market Share?

1. Does the small business have a cost advantage it could use to steal more business? If so, how
much could it realistically steal?
2. Doe the small business currently have contractual agreements on supply with customers and are
those customers looking to increase their consumption?
3. Can the small business capitalize on any errors made by its competition?
4. Have customers indicated that they’ll be buying more in the coming year and have these
5. numbers been captured in sales forecasts?
  Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo
material complementario mencionado anteriormente.

8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Everyone and anyone who is a marketer wants to be a marketing, he combination of these 8 steps can
ensure your marketing success.
1) Explore: You need to explore the current trends of the industry, the future expectations, government
involvement, major changes, technological advancement etc.
2) Analyse your customers: Instead of asking questions to others, ask questions to your own
customers and you will get the best answers and the best advice possible.
3) Analyse your competitor: Who are your competitors and what are they doing to attract customers?
4) Analyse yourself: At this stage you need to decide what is your budget, how many man hours can you
dedicate to this campaign, whether you have the capacity to go ATL or not or whether there is a need of
price promotions.

5) Prepare your marketing plan: Now is the stage where you need to use your data and formulate a
strategy. However just deciding on a strategy is not enough. You need to scale down the entire
marketing plan and the best step over here is to hire a marketing consultant / ad agency as required.
6) Implement: You are ready to implement the plan. However, don’t forget the contingency plan.
Contingency plans are used when your strategy is not well received in the market.
7) Follow up: Follow up need not be too complicated. In fact, it should be as simple as possible. Big
Bazaar’s strategy of having one day of super sale has been very well received by its customer.
8) Explore other opportunities: Explore other opportunities – Your customers do not expect the same
things again and again from you. On the contrary the more varied you keep it, the better is the
response from customers.
These 8 steps make sure you are covering each and every aspect of your marketing plan and ensures
marketing success. Each of these steps can be carried out in varied priorities.