Supplier Guidelines

All Suppliers are required to go through and understand these guidelines, which include:
1. Best practices to follow in order to get high sales and avoid penalties while selling on Meesho.
2. Recommendations on how you can deliver a high-quality experience to Meesho Resellers and
their customers.

These guidelines cover compliance requirements and penalty structure around 3 levers:
1. Pricing
2. Quality
3. Order Fulfilment

Pricing - Compliance and Penalty

● Since Meesho enables Resellers to sell to their customers, the prices listed on Meesho need to
be wholesale rates that are lower than on any other online portal.
● If it is found that you have listed the same product on another portal at a lower rate, you will
attract a penalty equal to the listed product price on all delivered and pending orders.
● Penalty will be the price difference x number of units sold since last activation, and a fixed
penalty of Rs.1,000.
● If you default on pricing more than 2 times, your account with Meesho will be permanently
deactivated.

Quality - Compliance and Penalty

● Products returned or exchanged due to the following reasons will be attributed to Quality
Issues:
a. Poor material / product quality
b. Color mismatch
c. Design mismatch
d. Fabric mismatch
e. Defective product
f. Wrong product delivered
g. Missing item in order
● All Returns and Exchanges due to quality issues will attract a penalty of Rs.140 (to-and-fro
Shipping Charges of Rs.70 each). Also, payments for missing items in orders will not be done.
● In case of any wrong Return or Exchange disputes, you need to intimate us at
suppliersupport@meesho.com​ within 48 hours of receipt of the product along with wrong
product images and order id, else it will not be considered.

● Please note that Meesho doesn’t deduct any penalty for the following reasons:
a. RTOs (Return to Origin) - if order was dispatched within SLA.
b. Wrong Product Ordered
c. Size is correct but is not fitting
d. Product Details - Size Mismatch
e. Customer did not like it
f. Product Details in App Wrong
g. Delivery of Cancelled Order
h. Bought by mistake
i. Ordered for testing
● You are required to maintain the following quality thresholds. In case these thresholds are
breached for 2 out of 3 weeks, your account will be temporarily or permanently deactivated or
the visibility of your products will be reduced, thereby impacting your sales.

Delivered Order Count Quality Returns% Action

>=50 >=10% Temporary or

permanent deactivation

>=50 8-10% Visibility reduced

● You are required to maintain the following quality thresholds. In case these thresholds are
breached for 2 out of 3 weeks, your account will be temporarily or permanently deactivated or
the visibility of your products will be reduced, thereby impacting your sales.
● In case your account gets deactivated, you will need to submit a Plan of Action explaining how
you will fix your quality issues. The plan of action can be submitted at - ​https://bit.ly/2zL7bXR
Meesho will evaluate this Plan of Action and basis its discretion decide to reactivate the
account, but with extremely reduced visibility.

Order Fulfilment - Compliance and Penalty

Average Dispatch Time

● All orders should be dispatched within 1-1.5 days of receiving the same
● An average dispatch time >= 1.5 days will result in reduced visibility on the app and reduced
order volume

Dispatch SLA Adherence

● Default Dispatch SLA for all suppliers is ​2 days​​, unless otherwise specified by you while listing
the product.
● Any delay beyond the SLA provided by you will count towards your Late Dispatch Rate (LDR),
and will result in reduced visibility on the app, thereby reducing your sales.
● To avoid pick-ups or delayed scanning issues, it’s advised you manifest the orders at least 1
day before the SLA, and before 11 AM.
● In case of pick-up or delayed scanning issues, you need to mail us at
suppliersupport@meesho.com​ before 12 noon the next day with the list of Order IDs along with
signed manifest(in case of delayed scanning issue).
● Any order that hasn’t been shipped till 3 days after the SLA will be auto-cancelled, and will
incur the penalty as ​5% of the product value per day (from order date).
● In order to avoid cancellation penalties, it is advised you provide the correct SLA at the time of
listing the product.

Order Cancellation
● Cancellation of orders incurs a penalty as per the following cases:

Cancellation Type Penalty Amount

Auto Cancellation by Meesho because of delayed
shipping in case of SLA breach of 3 days 5% of the product value per day (from
order date)
Supplier Cancellation in case of the product not available
Cancellation by reseller in case of any SLA breach 30% of the product amount
Pre-booking order cancellation 30% of the product amount

● These penalties are applicable on fresh as well as exchange orders, whenever the order is
cancelled.
● The purpose of the penalty is to protect Meesho and it’s resellers, who lose business whenever
an order is cancelled because of cancellation because of delayed shipping.
● You will be able to check the penalties details in the payments section of your Supplier Panel.

RTO (Returned To Origin)

 ● If orders shipped after an SLA breach are RTO, this will attract a penalty of Rs.140 per product
(Rs. 70 forward + Rs. 70 backward)

Brand Name and MRP Tag Visibility

● Since Resellers are selling your products to THEIR customers at a different price, your
branding and MRP tag must not be visible anywhere on the product or packaging
● You are not allowed to contact the customer or Reseller directly. In case of any confusion,
please get in touch with your dedicated Meesho Account Manager
● Breach of any of the above requirements can result in a penalty of upto Rs.1,000 and
permanent deactivation.

Deactivation and Reactivation Process

● Over and above these penalties, Meesho can also deactivate you (temporarily or permanently)
in case of continuous performance breach for any the above metrics.
● Meesho can reactivate you in case you provide a concrete plan of action on your performance
improvement
● Once reactivated, you will be under review for 2 weeks and the following will be applicable:
○ Low visibility for the first two weeks

Recommendations - Do’s and Don’ts

Do’s Don’ts

● Meet the dispatch timelines ● Never use a packaging material that

● Deliver only good quality and correct
products
● In case you are out of stock, update the
inventory on your panel to avoid
receiving orders
● Properly package the product in order to
avoid RTOs, returns and poor ratings
reflects your MRP
● Never ship a defective product
● Never contact a customer or Reseller
directly
● Never delay shipping a product

Please click on the link below to understand how to use the Meesho Supplier Panel.
Link - https://drive.google.com/file/d/1M8g0Arg_dY-yXWZVGkoO5ISa7ctLRdqG/view

Please note: These guidelines are subject to revision.

Happy selling on Meesho!