Having

the name of the product being

one of the main features of the flyer
is very important. This is because it
will be the most memorable and
important piece of information for

the consumer to retain. L’Oreal is a well known, trusted, and
successful cosmetics brand, and so by
displaying it on the flyer will catch the
attention of potential buyers. Furthermore,
plugging the brand wherever possible could
lead to other purchases.

Name of Product
A product Company/ brand name Imagery is
description is much for
important to captivating and
include on the memorable than
flyer, so that the text when it
audience know comes to
what the marketing.
purpose of the Therefore the
product is, and focal point will
the benefits of be a photograph
using it. of someone
However, as I modelling the
have touched on product. This
before, too will not only
much text can make the
be off putting as audience aware
advertisements of what the
work best when product looks
they’re instantly like, but will
absorbed by the also hold an
consumer. image in their
Therefore I am Tagline/ slogan minds of the
conscious to campaign.
keep this brief. Brief product description

Product release date

Taglines and slogans are a very

catchy thing if done right. By
including one in the advertising
campaign for Likelipz, it will
help lock into the subconscious
Noting the product release date at the of the consumer so that they
bottom of the flyer will ensure that no one can’t get the idea of it out of
misses out on the launch of the product. It their head.
also implies that it is quite a big deal, as it is
being ‘anticipated’.