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Having the name of the product being one of the main features of the flyer

is very important. This is because it

will be the most memorable and important piece of information for

the consumer to retain.

L’Oreal is a well known, trusted, and successful cosmetics brand, and so by displaying it on the flyer will catch the attention of potential buyers. Furthermore, plugging the brand wherever possible could lead to other purchases.

Name of Product A product Company/ brand name description is important to include on the
Name of Product
A product
Company/ brand name
description is
important to
include on the
flyer, so that the
audience know
what the
purpose of the
product is, and
the benefits of
using it.
However, as I
have touched on
before, t oo
much text can
be off putting as
advertisements
work best when
they’re instantly
absorbed by the
consumer.
Therefore I am
conscious to
keep this brief.
Tagline/ slogan
Imagery is
much for
captivating and
memorable than
text when it
comes to
marketing.
Therefore the
focal point will
be a photograph
of someone
modelling the
product. This
will not only
make the
audience aware
of wh at the
product looks
like, but will
also hold an
image in their
minds of the
campaign.
Brief product description
Product release date
Noting the product release date at the
bottom of the flyer will ensure that no one
misses out on the launch of the product. It
also implies that it is quite a big deal, as it is
being ‘anticipated ’.
Taglines and slogans are a very
catchy thing if done right. By
including one in the advertising
campaign for Likelipz, it will
help lock into the subconscious
of the consumer so that they
can ’t get the idea of it out of
their head.