TAPESTRY

TM

SEGMENTATION
esri.com/tapestry

UNITED STATES OF AMERICA INCOME RANGE OF THE LIFEMODE SUMMARY GROUPS WHAT IS TAPESTRY SEGMENTATION?
• Affluent Estates Tapestry Segmentation represents the fourth generation of market segmentation systems that began

• Upscale Avenues
35 years ago. The 68-segment Tapestry Segmentation system classifies US neighborhoods based
Total Population: 327,514,300 Diversity Index: 64.0 on their socioeconomic and demographic compositions. The power of Tapestry Segmentation

Total Households: 123,158,900 Home Ownership Rate: 62.7%

• Uptown Individuals allows you to profile consumers in a number of ways including:

• Family Landscapes
• Standard geographic areas including counties,
census tracts, block groups, or ZIP codes
Esri inspires and enables people to positively impact their
• GenXurban

TAPESTRY
Median Age: 38.2 Average Household Size: 2.59 future through a deeper, geographic understanding of the
TM
• User-defined areas such as rings or polygons based on distance,
drive time, or users’ own territories (sales districts, planning areas)
• Cozy Country Living
changing world around them.

Median Income: $56,100 Home Value: $207,300 • Customer addresses or site locations

• Ethnic Enclaves Esri, the global market leader in geographic information system
(GIS) software, offers the most powerful mapping and spatial The versatility of Tapestry Segmentation provides several methods of combining the 68 segments

Median Net Worth: $93,300 • Middle Ground analytics technology available. Since 1969, Esri has helped into summary groups for a broader view of US consumer markets:

SEGMENTATION
customers unlock the full potential of data to improve operational

• Senior Styles
• LifeMode: 14 summary groups based on lifestyle and lifestage
and business results. Today, Esri software is deployed in more than
• Urbanization: 6 summary groups based on geographic and physical features
350,000 organizations including the world’s largest cities, most
• Rustic Outposts national governments, 75 percent of Fortune 500 companies, and

• Midtown Singles more than 7,000 colleges and universities. Esri engineers the most
advanced solutions for digital transformation, the Internet of Things The Fabric of America’s Neighborhoods
• Hometown (IoT), and location analytics to inform the most authoritative maps
in the world. Visit us at esri.com.

• Next Wave
• = Census Block Group • Scholars and Patriots Contact Esri
380 New York Street 1 800 447 9778
Esri’s Tapestry Market Segmentation is a geodemographic system that identifies
US Median Income $56,100 Redlands, California t  909 793 2853 info@esri.com Offices worldwide
Copyright © 2017 Esri. All rights reserved. Esri, the Esri globe logo, Tapestry, @esri.com,
and esri.com are trademarks, service marks, or registered marks of Esri in the
68 distinctive markets in the US based on socioeconomic and demographic
Printed in the USA 0 $20k $40k $60k $80k $100k $120k $140k $160k $180k 92373-8100  usa f  909 793 5953 esri.com esri.com/locations
United States, the European Community, or certain other jurisdictions. Other companies
and products or services mentioned herein may be trademarks, service marks, or
registered marks of their respective mark owners.
characteristics to provide an accurate, comprehensive profile of US consumers.
159709 G79065
 TAPESTRY
TM

SEGMENTATION
The Fabric of America’s Neighborhoods
UNITED STATES OF AMERICA
Total Population: 327,514,300
Total Households: 123,158,900
Median Age: 38.2
Median Income: $56,100
Median Net Worth: $93,300
Diversity Index: 64.0
Home Ownership Rate: 62.7%
Average Household Size: 2.59
Median Home Value: $207,300

LifeMode 6:
LifeMode 1: LifeMode 2: LifeMode 3: LifeMode 4: LifeMode 7: LifeMode 8: LifeMode 9: LifeMode 10: LifeMode 11: LifeMode 14:
AFFLUENT UPSCALE UPTOWN FAMILY LifeMode 5:
COZY ETHNIC MIDDLE SENIOR RUSTIC MIDTOWN LifeMode 12: LifeMode 13: SCHOLARS
ESTATES AVENUES INDIVIDUALS LANDSCAPES GEN X URBAN COUNTRY ENCLAVES GROUND STYLES OUTPOSTS SINGLES HOMETOWN NEXT WAVE AND PATRIOTS
LIVING
12,162,200 6,979,900 4,538,400 9,166,900 14,023,500 8,656,300 13,453,400 7,128,900 10,150,900 7,668,600 7,628,000 4,828,400 1,993,100
Households Households Households Households Households 14,778,900 Households Households Households Households Households Households Households Households
Households
9.9% of 5.7% of 3.7% of 7.4% of 11.4% of 7.0% of 10.9% of 5.8% of 8.2% of 6.2% of 6.2% of 3.9% of 1.6% of
US Households US Households US Households US Households US Households 12.0% of US Households US Households US Households US Households US Households US Households US Households US Households
US Households

1A Top Tier 2A Urban Chic 3A Laptops and Lattes 4A Soccer Moms 5A Comfortable Empty Nesters 6A Green Acres 7A Up and Coming Families 8A City Lights 9A Silver & Gold 10A Southern Satellites 11A City Strivers 12A Family Foundations 13A International Marketplace 14A Military Proximity
Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Svcs Prof/Svcs Retired/Prof/Mgmt Svcs/Prof/Admin Svcs/Prof/Admin Svcs/Prof/Admin Svcs Armed Forces
College Degree College Degree College Degree College Degree College Degree College Degree College Degree College Degree College Degree HS Diploma Only/GED HS Diploma Only/GED HS Diploma Only/GED HS Diploma Only/GED College Degree
White White White White White White White White White White Black Black Hispanic White
Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing
n Own lavish vacation homes n Visit museums, art galleries n Support environmental groups n Go jogging, biking, n Play golf; ski; work out regularly n Are members of veterans’ club, n Visit theme parks, zoos n Play the lottery n Play golf; go boating n Go hunting, fishing n Buy branded clothing n Shop at Marshalls, dollar stores,
Married Couples n Shop at warehouse clubs, n Active in their communities;
Married Couples Single Family Married Couples Single Family Singles High-Density Married Couples Single Family golfing, boating Married Couples Single Family Married Couples Single Family charitable organizations Married Couples Single Family Married Couples Multi-Units; Married Couples Single Fam; Seasonal Married Couples Single Family; Singles High-Density Singles Single Family Sam’s Club High-Density Apts; specialty markets Married Couples Townhomes; fundraise
n Hire financial advisers n Own healthy portfolios n Save for retirement n Save/Invest prudently n Hold student loans, mortgages n Bank in person; pay bills online n Draw retirement income n Shop at Walmart n Own savings account w/Kids
Apartments Single Family w/No Kids Mobile Homes Apartments Single Family Multi-Unit Rentals
47.3 n Shop at high-end
43.3 n Ski; practice yoga; hike;
37.4 n Stay connected via laptop,
37.0 n Carry high level of debt 48.0 n Prefer to eat at home
43.9 n Bank, pay bills online 31.4 n Contract for home and
39.3 n Shop for trusted brands
63.2 n Exercise regularly
40.3 n Own a pet dog
35.3 n Shop at discount retailers,
39.6 n Draw Social Security, retirement 32.8 n Do not save or invest 22.6 n Pay bills online

Median Age retailers/chains Median Age play tennis Median Age iPad, mobile phone Median Age n Visit theme parks, zoos Median Age n Listen to sports radio; Median Age n Do home improvement projects Median Age landscaping services Median Age n Listen to contemporary, urban, Median Age n Read newspapers, Median Age n Listen to country music; Median Age warehouse clubs Median Age accounts Median Age n Visit theme parks; play soccer Median Age n Own pets
$173k n Access radio and newspapers online $109k n Shop, bank online $112k n Listen to classic rock, jazz, blues $90k n Shop, bank online $75k $77k $72k $69k $72k $48k $45k $43k n Go online for games, $46k $49k
watch sports on TV n Watch TV by satellite n Go online to shop, bank, R&B music magazines, books watch CMT n Watch movies on premium n Listen to Spanish/Latin music n Watch cable TV; Comedy Central,
Median Income n Purchase/Lease fully equipped Median Income n Choose luxury imports Median Income n Take public transportation; Median Income n Own 2+ vehicles (minivans, SUVs) Median Income n Own 1–2 vehicles Median Income n Own truck/SUV Median Income for entertainment Median Income n Take public transportation Median Income n Prefer luxury cars, Median Income n Own, maintain truck Median Income TV channels Median Income entertainment Median Income on cell phone or radio Median Income the Learning Channel
Households: 2,113,000 Households: 1,635,200 Households: 1,307,500 Households: 3,541,300 Households: 3,024,200 Households: 3,923,400 Households: 2,901,200 Households: 1,813,400 Households: 942,900 Households: 3,856,800 Households: 962,900 Households: 1,299,600 n Subscribe to premium cable TV Households: 1,528,100 Households: 186,600
luxury cars walk; bike n Own late model compact car, SUV SUVs, convertibles n Take public transportation n Take public transportation n Own trucks, compact cars, SUVs
4 4 1 4 4 6 4 2 4 6 1 2 n Drive 1–2 vehicles 2 4

1B Professional Pride 2B Pleasantville 3B Metro Renters 4B Home Improvement 5B In Style 6B Salt of the Earth 7B Urban Villages 8B Emerald City 9B Golden Years 10B Rooted Rural 11B Young and Restless 12B Traditional Living 13B Las Casas 14B College Towns
Prof/Mgmt Prof/Mgmt/Svcs Prof/Mgmt Prof/Svcs Prof/Mgmt Prof/Svcs Svcs/Admin Prof/Mgmt Prof/Mgmt Svcs/Prof/Admin Svcs/Prof Svcs/Admin/Prof Svcs Students/Prof/Svcs
College Degree College Degree College Degree College Degree College Degree HS Diploma Only/GED HS Diploma Only/GED College Degree College Degree HS Diploma Only/GED College Degree HS Diploma Only/GED No HS Diploma College Degree
White White White White White White Hispanic White White White White/Black White Hispanic White
Household Housing n Upgrade picture-perfect homes Household Housing n Enjoy outdoor gardening Household Housing n Prefer environmentally safe products Household Housing n Eat at Chili’s, Chick-fil-A, Household Housing n Support arts, theater, Household Housing n Go fishing, hunting, Household Housing n Buy new clothes; play sports; Household Housing n Travel frequently Household Housing n Travel overseas frequently Household Housing n Shop with coupons; Household Housing n Text, redeem coupons from cell phone Household Housing n Go fishing, visit the zoo Household Housing n Follow soccer Household Housing n Use computers, cell phones
Married Couples Single Family Married Couples Single Family Singles Multi-Unit Rentals Married Couples Single Family KFC Married Couples Single Family concerts, museums Married Couples Single Family boating, camping Married Couples Single Family visit water/theme parks Singles Single Family; Singles Single Fam; Multi-Units Married Couples Single Fam; Mobile Hm buy generic products Singles Multi-Unit Rentals Married Couples Single Family Married Couples Single Family; Singles Multi-Unit Rentals; for everything
n Hold 401(k) and IRA plans/securities n Invest conservatively n Spend wages on rent w/No Kids Multi-Units
n Contribute to NPR/PBS n Manage portfolios of CDs, stocks n Bank online n Carry credit card balances, Multi-Unit Rentals
n Bank in person Single Family
40.8 n Own latest tablets,
42.6 n Go to the beach,
32.5 n Practice yoga, Pilates; ski
37.7 n Invest conservatively 42.0 n Hold variety of investments, 44.1 n Buy insurance from agent 34.0 n Carry credit cards 37.4 n Buy, eat organic foods
52.3 n Shop, pay bills, track
45.2 n Pay bills in person 29.8 n Go dancing; play pool;
35.5 personal loans 28.3 n Eat at fast-food, family restaurants
24.5 n Pay bills online

Median Age smartphones, and laptops Median Age theme parks, museums Median Age n Active on Facebook, Twitter, Median Age n Shop warehouse/club, Median Age use financial planners Median Age n Tackle home improvement projects Median Age n Shop at Costco or Trader Joes, Median Age n Read books, magazines on tablets Median Age investments online Median Age n Go hunting, fishing Median Age buy organic food Median Age n Eat fast food Median Age n Choose Spanish-language Median Age n Shop impulsively
$138k n Read epicurean, sports, $93k n Have bundled services $67k
YouTube, LinkedIn $72k home improvement stores $73k n Use coupons, mobile coupons $56k n Access Internet by DSL connections $62k Target, or Macy’s $59k
n Prefer natural, green products
$72k n Watch cable TV; $42k n Listen to faith-based radio, $40k n Listen to hit radio, jazz, rap, $39k n Watch ABC Family, CMT, $38k
TV/websites $32k n Customize cell phones
Median Income home service magazines Median Income (TV/Internet/phone) Median Income n Take public transportation, Median Income n Watch DIY Network Median Income n Carry, use smartphones Median Income n Own truck, ATV Median Income n Own smartphones Median Income Median Income read newspapers Median Income gospel, and country music Median Income hip-hop, dance music Median Income Game Show Network Median Income n Buy baby/children’s products Median Income n Prefer vehicle with
Households: 1,982,300 n Own 3+ vehicles Households: 2,718,100 n Own/Lease imported SUV Households: 1,911,500 taxis; walk; bike Households: 2,114,500 n Own minivan, SUV Households: 2,764,500 n Partial to late model/compact SUVs Households: 3,545,800 Households: 1,319,200 n Shop in person Households: 1,748,600 Households: 1,657,400 n Support arts, charities Households: 2,430,900 n Own, maintain cars, ATVs Households: 2,131,500 n Buy from eBay Households: 2,395,200 n Own 1–2 vehicles Households: 912,400 Households: 1,176,200 good gas mileage
4 4 1 4 3 6 2 3 4 6 3 3 2 3

1C Boomburbs 2C Pacific Heights 3C Trendsetters 4C Middleburg 5C Parks and Rec 6C The Great Outdoors 7C American Dreamers 8C Bright Young Professionals 9C The Elders 10C Diners & Miners 11C Metro Fusion 12C Small Town Simplicity 13C NeWest Residents 14C Dorms to Diplomas
Prof/Mgmt Prof/Svcs/Mgmt Prof/Svcs/Mgmt Prof/Svcs Prof/Mgmt/Admin Prof/Svcs Svcs/Admin Prof/Svcs Retired/Svcs/Prof/Admin Svcs/Prof/Constr Svcs/Admin/Prof Svcs/Prof Svcs/Constr Students/Prof/Svcs
College Degree College Degree College Degree College Degree College Degree College Degree HS Diploma Only/GED College Degree College Degree HS Diploma Only/GED HS Diploma Only/GED HS Diploma Only/GED No HS Diploma College Degree
White Asian/Pacific Islander White White White White White/Black White White White White/Black White Hispanic White
Household Housing n Hold gym membership; Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing Household Housing
n Own iPods, iPads, newer Macs n Travel frequently n Buy children’s toys, clothes n Take US vacations n Belong to AARP, veterans’ clubs n Own feature-rich cell phones n Go to bars/clubs; attend concerts n Buy clothing, exercise equipment n Eat at Dairy Queen, Pizza Hut, n Shop at discount grocery stores, n Visit the doctor regularly Married Couples n Drink sports or energy drinks n Buy trendy clothes
Married Couples Single Family own home equipment Married Couples Single Family Singles High-Density Married Couples Single Family Married Couples Single Family Married Couples Single Family Married Couples Single Family Married Couples Single Family; Married Couples S.F.; Hi-Rise; Mbl. Hm.; Married Couples Single Fam; Mobile Hm Sonic Drive-ins, Golden Corral Singles Multi-Unit Rentals; Family Dollar, Walmart Singles Single Family Multi-Unit Rentals Nonfam HHs w/ Multi-Unit Rentals
n Invest conservatively n Seek financial advice; n Carry some debt; invest for future n Budget wisely n Might invest in real estate n Spend money carefully; n Own retirement savings; n Bank in person n Shop with coupons at w/Kids n Pay with cash n Carry credit card balance
Apartments Multi-Units w/No Kids Seas. Single Family 2+ Persons
34.0 n Have home mortgage 42.7 n Gamble at casinos; visit theme parks
36.3 build stock portfolios 36.1 n Go hunting, bowling,
40.9 n Play blackjack, poker online
47.4 n Own pets; dogs or cats
32.5 buy necessities 33.0 student loans 72.3 n Shop by phone or in person
41.3 n Budget for US vacations 29.3 n Dress to impress; are fashion conscious 40.8 discount stores 27.3 n Buy baby/children’s products
21.6 n Eat frozen dinners, fast food
Median Age n Prioritize physical fitness Median Age n Watch Showtime, HBO, Median Age n Shop at Whole Foods, Trader Joe’s Median Age fishing, play baseball Median Age n Watch Animal Planet, Discovery, Median Age n Watch CMT, History Channel, Median Age n Pay bills, socialize online Median Age n Eat at fast food, family restaurants Median Age n Watch news, movies, golf, Median Age n Do yard work; tend the garden Median Age n Football, weight lifting popular Median Age n Go hunting, fishing; watch Median Age n Watch Spanish-language Median Age n Connect by cell phone
$113k n Own, use latest devices $93k Travel Channel, CNN $63k n Stay connected; prefer texting $60k n Watch country, Christian TV channels $60k
History Channel $56k Fox News $51k n Listen to urban or Hispanic radio $54k n Rent DVDs from Redbox or Netflix $43k
travel, history on TV $42k n Watch TV frequently: CMT, $36k activities $31k NASCAR, college football, $30k
channels on TV $17k
n Choose imported subcompact car
Median Income n Prefer SUVs, Median Income n Choose imported, Median Income n Choose subcompacts, Median Income n Own trucks, SUVs Median Income n Own trucks or SUVs Median Income n Own 4-wheel drive trucks Median Income n Eat at Taco Bell, Little Caesars, Median Income n Well connected via Median Income n Drive luxury sedans Median Income Discovery Channel Median Income n Listen to R&B, rap, Latin, urban Median Income basketball on TV Median Income n Like used, fun-to-drive vehicles Median Income

Households: 2,004,400 luxury cars, minivans Households: 889,400 late-model vehicles Households: 1,319,400 public transportation Households: 3,511,200 Households: 2,449,600 Households: 1,908,600 Households: 1,824,900 IHOP Households: 2,750,200 latest technology Households: 910,100 aged 5+ years Households: 810,000 n Own domestic truck, ATV Households: 1,753,500 music Households: 2,305,700 n Read newspapers; watch TV Households: 970,800 Households: 630,300
4 2 1 5 4 6 2 2 4 6 2 n Watch MTV, BET, Tru TV 5 n Own trucks, SUVs, ATVs 1 3

1D Savvy Suburbanites 2D Enterprising Professionals 5D Rustbelt Traditions 6D Prairie Living 7D Barrios Urbanos 8D Downtown Melting Pot 9D Senior Escapes 10D Down the Road 11D Set to Impress 12D Modest Income Homes 13D Fresh Ambitions
Prof/Mgmt Prof/Mgmt Svcs/Prof/Admin Mgmt/Prof/Svcs Svcs Svcs/Prof Retired/Svcs/Prof/Admin Svcs/Admin Svcs/Prof/Admin Svcs/Admin Svcs
College Degree College Degree College Degree HS Diploma Only/GED No HS Diploma College Degree HS Diploma Only/GED HS Diploma Only/GED College Degree HS Diploma Only/GED No HS Diploma
White White White White Hispanic White/Asian/Pac. Islander White White White/Black Black Hispanic
Household Housing n Enjoy good food, wine Household Housing n Gamble; visit museums Household Housing n Buy American-made products Household Housing n Shop at Walmart; eat at Subway Household Housing n Buy discount for children’s products Household Housing n Shop with coupons; some brand Household Housing n Take guided tours in the US Household Housing n Use Internet to connect with friends, Household Housing n Go to rock concerts, Household Housing n Shop at low-cost retailers, Household Housing n Own cell phones
Married Couples Single Family Married Couples Multi-Units; Married Couples Single Family Married Couples Single Family Married Couples Single Family Married Couples High Density loyalty Married Couples S.F.; Mbl. Hm.; Seas. Married Couples Mobile Homes; play video games online Singles Multi-Unit Rentals; nightclubs, zoos Singles Single Family warehouse clubs Single Parents Multi-Unit Rentals;
n Carry first, second mortgages Single Family
n Own 401(k) through work n Hold home mortgages n Own CDs, term/whole life insurance n Own no retirement savings Apartments w/No Kids
n Bank in person Single Family Single Family Single Family
n Wire money back home
45.1 n DIY gardening, home remodeling
35.3 n Buy trendy clothes online
39.0 n Play games online
44.4 n Go fishing, hunting,
28.9 n Read magazines
37.7 n Carry credit card debt 54.6 n Belong to veterans’ clubs;
35.0 n Prefer convenience of 33.9 n Prefer brand names; deal seekers 37.0 n Pay bills in person 28.6 n Buy baby/children’s products
Median Age n Shop, bank online Median Age n Watch movies, TV on demand Median Age n Read newspapers; watch TV Median Age boating, camping Median Age n Listen to Hispanic radio Median Age n Buy lottery tickets Median Age member of AARP/AAA Median Age frozen meals, fast food Median Age n Shop at Walmart Median Age n Play basketball Median Age n Subscribe to cable TV;
$109k $87k $52k $54k n Read local papers, home service, $38k $50k n Go online for entertainment; blog $39k n Watch news, sports, CMT, $39k n Go hunting, fishing $33k n Download latest music online $24k n Watch BET; listen to gospel, $27k
n Prefer late-model SUVs n Buy digital books for tablet n Own 1–2 vehicles n Own 1–2 vehicles; carpool watch Spanish TV, BET
Median Income
minivans, station wagons Median Income Median Income Median Income fishing/hunting magazines Median Income Median Income n Own 1 vehicle; sometimes Median Income Hallmark, AMC on TV Median Income n Watch Investigation Discovery, CMT, Median Income n Own used, imported vehicles Median Income R&B radio Median Income n Own vehicle;
Households: 3,664,200 Households: 1,737,200 Households: 2,716,800 Households: 1,323,200 n Own truck, ATV/UTV Households: 1,289,900 Households: 814,000 rent cars Households: 1,116,000 n Maintain older vehicle Households: 1,406,700 Hallmark on satellite TV Households: 1,714,100 Households: 1,627,600 n Own 1 vehicle; carpool, Households: 794,600 take public transportation
4 4 2 6 2 1 5 5 n Bought used vehicle last year 3 2 take public transportation 1

1E Exurbanites 5E Midlife Constants 6E Rural Resort Dwellers 7E Valley Growers 8E Front Porches 9E Retirement Communities 10E Rural Bypasses 11E City Commons 13E High Rise Renters 15 Unclassified
Prof/Mgmt Prof/Svcs Svcs/Prof Farm/Svcs Svcs/Prof/Admin Retired/Prof/Svcs/Admin Svcs/Prof/Prod Svcs/Prof/Admin Svcs
College Degree College Degree College Degree No HS Diploma HS Diploma Only/GED College Degree HS Diploma Only/GED HS Diploma Only/GED No HS Diploma Unclassified neighborhoods include unpopulated areas
White White White Hispanic White White White Black Hispanic such as parks, golf courses, open space, or other types
Household Housing Household Housing Household Housing Household Housing Go camping, dancing, watch Household Housing Household Housing Household Housing Household Housing Household Housing
Married Couples Single Family
n Contract for home care services
n Invest actively;
LIFEMODE SUMMARY GROUPS Married Couples Single Family
n Attend church; are members
of fraternal orders Married Couples Single Fam/Seasonal
n Tend vegetable gardens
n Own low-risk assets
Married Couples Single Family
n
movies; play video games Married Couples Single Family;
n Go online for gaming, watching
movies, employment searches Singles Multi-Units; Single Family
n Shop at diverse, large retail
chains Married Couples Single Family;
n Go online infrequently
n Depend on Social Security, SSI
Single Parents Multi-Unit Rentals;
n Shop warehouse clubs/discount
n Own private health care policy
Single Parents High-Rise Rentals
n Care for elderly relatives
n Spend beyond their budgets
of undeveloped land. Institutional group quarters, such
w/No Kids w/No Kids Multi-Units Mobile Homes Single Family
51.0 use financial planners 47.0 n Have retirement income, 54.1 n Go hunting, freshwater fishing
27.4 n Pay bills in person; 34.9 n Price more important than brands 53.9 n Monitor finances closely 40.4 n Go hunting, fishing
28.5 n Buy baby/children’s products
32.2 n Shop at Target, Macy’s, Marshalls as prisons, juvenile detentions homes, and mental
n Prefer natural, organic products
1. Affluent Estates: Established wealth­— educated, Social Security prepare own taxes n Play board games, video games n Support political organizations/
Median Age Median Age Median Age n Watch National Geographic, Median Age Median Age Median Age Median Age n Subscribe to satellite TV Median Age n Listen to urban radio Median Age n Watch shows, movies on HBO, hospitals, or any area with insufficient data for
$103k well-traveled married couples $53k n Read; go fishing; play golf $50k $35k n Do home improvement projects $44k $41k other groups $33k $18k $23k
n Support public TV/radio Discovery Channel, Weather n Watch Comedy Central, n Prefer trucks to sedans n Take taxi’s, public transportation Starz, Showtime
Median Income n Choose late-model Median Income n Watch country, movie TV channels Median Income Channel Median Income n Watch Discovery Channel, Median Income Nickelodeon, PBS Kids Sprout Median Income n Watch cable TV; HBO, Cinemax Median Income Median Income Median Income n Take public transportation classification also fall into this category.
Households: 2,398,200 luxury cars, SUVs 2. Upscale Avenues: Prosperous, married couples Households: 3,068,400 n Own domestic SUVs, trucks Households: 1,227,200 n Own older, domestic vehicles Households: 299,600 Spanish network TV Households: 1,960,300 n Own 1 vehicle Households: 1,501,100 n Vacation overseas Households: 1,646,400 Households: 1,106,600 Households: 622,500
4 in higher density neighborhoods 4 6 5 3 3 6 3 1

3. Uptown Individuals: Younger, urban singles on the move

6F Heartland Communities 7F Southwestern Families 8F Old and Newcomers 9F Social Security Set
4. Family Landscapes: Successful younger families in newer housing Svcs/Prof Svcs Prof/Svcs Retired/Svcs/Prof
URBANIZATION SUMMARY GROUPS HS Diploma Only/GED No HS Diploma College Degree HS Diploma Only/GED
5. GenXurban: Gen X in middle age; families with fewer kids White Hispanic White White/Black
and a mortgage Principal Urban Centers:
1 Young, mobile, diverse in metros of 2.5 + million people
Household
Married Couples
Housing
Single Family
n Go hunting, fishing;
ride motorcycles
Household
Married Couples
Housing
Single Family
n Shop discount, pharmacies Household
Singles
Housing
Single Family;
n Buy frozen, convenience foods Household
Singles
Housing
Multi-Unit Rentals
n Prefer to cook, eat at home
Pay bills in person
n Pay bills in person; sometimes n Bank online or in person n
6. Cozy Country Living: Empty nesters in bucolic settings 42.3 n Buy insurance from agent 34.6 use mobile devices 39.4
Multi-Units
45.6 n Play bingo
n Volunteer, fundraise, recycle
Median Age n Participate in local activities Median Age n Gamble at casinos; Median Age n Watch movies at home Median Age n Subscribe to basic cable TV
7. Ethnic Enclaves: Established diversity— young, Hispanic Urban Periphery:
homeowners with families 2 City life for starting families with single-family homes
$42k
Median Income
n Listen to country music; watch CMT

n Own domestic truck, SUV

$30k
Median Income
buy lottery tickets
n Listen to Hispanic radio
$45k
Median Income
n View car as transportation only
$18k
Median Income
n Take public transportation
SEGMENT LEGEND
Households: 2,850,600 Households: 1,021,400 n Own 1–2 vehicles Households: 2,859,200 Households: 1,001,400
FOR MORE 8. Middle Ground: Lifestyles of thirtysomethings 5 2 3 3 Segment Number: Refers to the LifeMode Summary Group
INFORMATION ABOUT 3
Metro Cities:
# Segment Name
9. Senior Styles: Senior lifestyles reveal the effects of Affordable city life, including smaller metros, satellite cities
8G Hardscrabble Road DEFINITIONS IN THE Employment
Segment Name: Esri’s unique name for the segment
TAPESTRY SEGMENTATION saving for retirement
SEGMENT DESCRIPTIONS Households: Represents the typical number of people and type of household
Svcs/Admin Education (Family includes married couples and single parents; single householders
Suburban Periphery:
• Call 1-800-447-9778
10. Rustic Outposts: Country life with older families, older homes 4 Affluence in the suburbs, married couple-families, longer commutes
HS Diploma Only/GED
Household (HH) types: Family and nonfamily Race/Ethnicity and shared households are nonfamily.)
White/Black Households Housing
• Visit esri.com/tapestry 11. Midtown Singles: Millennials on the move; single, diverse, and urban Description Description n Activity Housing: Represents a typical dwelling for this segment
Household Housing n Favorite sports: NASCAR racing,
• Send an e-mail to info@esri.com Singles Single Family professional wrestling, basketball • Family: Married couples 30 40 50 n Financial
Semirurals: Median Age: Median age of the segment, compared to the US median
12. Hometown: Growing up and staying close to home; 5 Small town living, families with affordable homes 32.4 n Invest in retirement savings,
stocks, bonds • Family: Married couples with children
Median Age n Activity
single householders 50k 75k 100k Median Income: Median household income of the segment,
Median Age
n Shop via sales rep, discount n Media
$28k
stores, or Internet • Family: Single parent Median Income compared to the US median income
n Vehicle
13. Next Wave: Urban denizens; young, diverse, hardworking families Households: 1,234,567
Rural: Median Income n Listen to gospel, R&B, rap, • Nonfamily: Singles Households: Total households of the segment
6 Households: 1,507,700 hip-hop music
#
14. Scholars and Patriots: College campuses and military neighborhoods Country living with older families, low density, and low diversity 3 n Own 1–2 vehicles • Nonfamily: Shared • Represents national median for age and income
The number in the lower left corner: Indicates the Urbanization Summary Group
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