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1.5.1.

Pre-Independence Broadcasting in India

In India, like in many other countries, amateurs were the


first to start broadcasting. The Radio club of Bombay,
broadcast its first programme in June, 1923.

Regular broadcasting in India was started by the Indian


Broadcasting Company (IBC) in 1927. Bombay and
Calcutta stations were inaugurated in July and August,
1927.

March, 1930 the government took over the Bombay and


Calcutta stations in April, 1930. The Indian Broadcasting
Service was formed. Those were the days of world wide
depression. The government too faced financial difficulties.
The Government doubled the duty on radio sets.

The number of receiving sets, which were all impor ted,


doubled in less than two years. This resulted in an increase
in the government's income from license fees. Broadcasting
now became financially viable. A new Broadcasting House
was built on Parliament Street, New Delhi. On June 3, 1947
Lord Mountbatten (the Viceroy), Jawaharlal Nehru and
Mohd. Ali Jinnah made historic broadcasts on the partition
of India.

Following the country's partition; six radio stations came to


the share of India (Bombay, Calcutta, Delhi, Tiruchi,
Lucknow and Madras). When the princely states became a
part of India, five more stations (Hyderabad, Aurangabad,
Baroda, Mysore and Trivandrum) were taken over by AIR.

1.5.2. Post-Independence Broadcasting in India

In 1957, Vividh Bharati, an All India Radio Variety Programme


Service, was started at Bombay. It provided light entertainment
with a generous dose of film music. Over the years, it has become
a very popular service.

BROADCASTING IN NORTH EAST INDIA


North East India has got very little recognition in history of
media in India so far, which can be attributed predominantly
due to geographical and economic reasons. North East
Indian region consist seven states of with many different
languages and cultures. This diverse audience has led
slowdown of growth in this region.
The Guwahati Station traces its origin to the Shillong
Guwahati Station of All India Radio. During those days
Shillong was the administrative capital of undivided Assam.

All India Radio, Shillong Guwahati Station started its


broadcast from the 1st of July 1948. The formal
inauguration of Studios was done by the Premier Gopinath
Bordoloi in Shillong and Maulana Mohmad Tayabullah in
Guwahati.

In the beginning the Station had two transmissions daily.


Programmes of today like ‘Goya Raijor Anusthan’ (Rural
Programme), ‘Aideur Buloni’ (Women’s Programme) and
‘Akonir Mel’ (Children’s Programme) traces their origin to
those early days of broadcasting.

The North Eastern Service of AIR, Shillong, started on 3


January 1990. It started to create a sense of unison and
mutual understanding among the different ethnic and
communities of the region.